Shows
Catalytic LeadershipHow He Built a Niche Agency to 74 Clients & $100K+ MRR with Luke EggebraatenSend us a textWhat does it really take to build a high-performing agency that stands out in a crowded digital landscape?In this episode, I sit down with Luke Eggebraaten to unpack how he built a niche agency that scaled to 74 clients and over $100K in monthly recurring revenue—without burning out or chasing broad markets. We dive into the leadership decisions, mindset shifts, and operational systems that helped him grow Phaser Marketing into a powerhouse agency focused exclusively on excavation and construction clients.If you’re a digital agency owner trying to r...2025-05-1533 min
Dirt Bags PodcastMarketing, Hiring and Innovating - Lakeland Septic CompanyIn this episode of the Dirt Bags Podcast, we’re diving into the trenches with Josh Williams, the man behind Lakeland Septic Company, to talk about how he's building a powerhouse brand in the septic world. This conversation is packed with insights for dirt world pros and business-minded hustlers alike. Host: Luke Eggebraaten Guest Host: Dervin Witmer @digitexcavating / @pumpthatseptic Guest: Josh Williams, Owner of Lakeland Septic Company @lakelandsepticcompany Special guest host Dervin Witmer jumps on the mic to co-pilot the convo alongside Luke Eggebraaten, bringing his own experience from th...2025-04-251h 19
Dirt Bags PodcastGet the Play and Run It - Anthony Mann Jr.This week on The Dirt Bags Podcast, Luke sits down with Anthony Mann Jr., the owner of Anthony Group Hardscapes, Anthony Winter Services, and Hardscape Mastery. Anthony is a true entrepreneur, balancing multiple successful businesses and sharing his no-nonsense approach to getting things done. He talks about the grind, the hustle, and the lessons that have shaped his journey in the hardscaping industry.But what makes this episode even more special is Anthony’s personal story. Just days after recording this episode, Anthony suffered a heart attack. Yet, his strength and perspective on life are truly remarkable....2025-03-281h 26
Cocktails, Tangents and AnswersDigging Into Excavation Marketing with Luke EggebraatenSend us a textLuke Eggebraaten on Marketing Challenges and Success in the Excavation IndustryThis week, we’re joined by Luke Eggebraaten, founder of a construction-focused digital marketing company. Luke takes us through his entrepreneurial journey, the distinct challenges of marketing in the excavation industry and the strategies he’s used to drive success.Scotch & Soda is a classic highball cocktail that highlights the balance between whiskey and dilution. Adding soda water enhances the whiskey’s aroma while softening its burn, making for a refreshing and approachable drink.Ingredients:2 oz. sc...2025-03-2740 min
Dirt Bags PodcastKnowing When to Capitalize on a Business Opportunity | D.M. Hock EnterprisesWe're stoked to bring you another killer episode. This time, Luke is sitting down with Dakota Hock—he’s the brains behind D.M. Hock Enterprises and Hydratec Industries, straight outta Litchfield, CT. We’re digging into the nitty-gritty of spotting those golden business opportunities and knowing when to jump on ‘em. Dakota’s dropping some serious knowledge from his own journey. This is is stuff you’re gonna wanna hear whether you’re just starting out or already running the show. Check him out on IG at @dmhockenterprises, then hit play and let’s get after it!2025-03-141h 20
Dirt Bags PodcastStruggling to Stop and Smell the RosesIn this episode of the Dirt Bags Podcast, Luke Eggebraaten talks with 25-year-old Mason Pichetti, owner of True North Excavating in Duluth, MN. Despite his youth, Mason has quickly built a reputation for hard work and resilience in the competitive excavation industry. But success hasn’t come without its challenges. Tune in for an inspiring conversation on entrepreneurship, work-life balance, and the realities of running a business in your 20s. It’s a great reminder that success isn’t just about grinding—it’s about enjoying the journey, too.2025-01-031h 21
Dirt Bags PodcastHow to Build Efficiencies in your Business - Walnut Grove ExcavatingTune in as we welcome in Travis Gemmell, owner of Walnut Grove Excavating! Guest hosting with Luke is James Stiksma from Canadian Septic, bringing even more expertise to the table. It’s a no-holds-barred conversation packed with insights, stories, and a few laughs along the way. If you’re in the business—or just curious—this one’s for you! IG: @walnutgroveexcavating2024-12-061h 35
Dirt Bags PodcastBuild the Brand - Develop the Culture - Yeti EarthworksIn this episode, we’re thrilled to welcome Yeti Earthworks to the show! With Luke Payne moving on, it’s a new chapter for us, and we couldn’t be more excited to kick it off with such a fantastic guest. We’re diving deep so tune in and let’s dig into it together! Yeti Earthworks Instagram: @yetiearthworks#DirtBagsPodcast #YetiEarthworks #SustainableConstruction #Earthmoving #Podcast #LukeEggebraaten #ConstructionIndustry #InnovativeTechnology #HeavyMachinery #EcoFriendly #PodcastEpisode #ConstructionTips #IndustryInsights2024-10-111h 14
Blacktop BanterBB176: Construction Business Marketing w/ Luke Eggebraaten of Phaser MarketingLuke Eggebraaten, founder and managing partner at Phaser Marketing, discusses the importance of marketing for construction companies and how Phaser Marketing provides solutions tailored to the industry. Luke shares his journey from being a marketing director to starting his own company and focusing on the construction niche. He emphasizes the impact of marketing on construction businesses and provides actionable tips for improving marketing efforts. Luke also offers life advice, highlighting the importance of controlling one's attitude. The conversation covers topics such as gratitude, marketing, and community involvement.//SPONSORSKM International, Dynapac, Crafco, Caterpillar, Stencil Plus...2024-09-3039 min
Dirt Bags PodcastDirt Bags Recap: Luke P BACK in StudioLuke Payne is back! It has been a busy summer for Luke at Western Excavation, an excavation contractor based in Bismarck, North Dakota. They are a customer-oriented business that ensures clients receive the best experience and finished product possible.2024-08-231h 09
Operation Agency Freedom - The #1 Podcast for Digital Agency Owners Who Want to Scale and Exit Their Business168 Building Agency Success by Getting Dirty with Luke EggebraatenWelcome to another inspiring episode of Operation Agency Freedom! Today, your host Chris Martinez has a conversation with Luke Eggebraaten, the innovative CEO and founder of Phaser Marketing. Praised by Chris for his integrity and industry potential, Luke shares his journey of scaling his digital marketing agency, which specializes in creating SEO-optimized websites for the dirt industry. Luke's expertise has helped clients achieve remarkable business growth, such as winning multi-million dollar earthwork jobs through organic search. Luke dives into the importance of relationship-building, transparency, and setting realistic expectations with clients. He also discusses his transition f...2024-08-2231 min
Dirt Bags PodcastDirt Tales: Canadian SepticWelcome to the first episode of Dirt Tales! Typically, our show features both of our dirtbags, Luke and Luke. In this episode, Luke 2.0 is taking over to share some wild, offbeat stories with Canadian Septic's James Stiksma. Sit back, relax, and tune in as we dive into the newest segment of the Dirt Bag's Podcast!2024-07-2642 min
The Construction MF'ersTips for Marketing, Growing & Scaling Your Business w/ Luke Eggebraaten | Construction MF'ers Ep.47Welcome to Episode 47 of The Construction MF'ers podcast, where we explore the complexities of marketing, growing, and scaling within the construction industry. Scott Peper, our CEO and Founder, introduces Luke Eggebraaten, the Founder and Managing Partner at Phaser Marketing, co-host of the Dirt Bags Podcast, and author of the book, "The Digital Dirt World". Together, they explore the critical importance and the unique challenges and opportunities of marketing and the impact that it can make on your company.𝗟𝘂𝗸𝗲'𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 👇From the cold of Minnesota to the warmth of the desert in Arizona, Luke's story is one of transition, pass...2024-04-0454 min
Seven Figure Agency Podcast with Josh NelsonScaling to Seven Figures: Luke Eggebraaten’s Niche Marketing MasteryDiving deep into the world of niche digital marketing agencies, we had the pleasure of sitting down with Luke Eggebraaten, the dynamic force behind Phaser Marketing's meteoric rise to success. Specializing in the excavation niche, Luke shares the strategic decisions, challenges, and breakthrough moments that have defined their journey to the seven-figure milestone. [...]
The post Scaling to Seven Figures: Luke Eggebraaten’s Niche Marketing Mastery appeared first on Seven Figure Agency.2024-04-0300 min
Seven Figure Agency Podcast with Josh NelsonScaling to Seven Figures: Luke Eggebraaten’s Niche Marketing MasteryDiving deep into the world of niche digital marketing agencies, we had the pleasure of sitting down with Luke Eggebraaten, the dynamic force behind Phaser Marketing's meteoric rise to success. Specializing in the excavation niche, Luke shares the strategic decisions, challenges, and breakthrough moments that have defined their journey to the seven-figure milestone. [...]
The post Scaling to Seven Figures: Luke Eggebraaten’s Niche Marketing Mastery appeared first on Seven Figure Agency.2024-04-0300 min
Dirt Bags PodcastMSTA Conference with Dervin Witmer and Jason SpangleThanks to @engcon_usa for sponsoring the @officialdirtbagspodcast hosted by @luke_eggebraaten of @phaser_marketing. Today's guests were @dervinwitmer President of @digitexcavating and @pumpthatseptic second guest was @spanglej of @eschsseptic and @upnorthexcavating.2024-02-1547 min
Dirt Bags PodcastAdapt or Die | McKenzie SimsSims Industrial Services does a multitude of different things throughout the dirt world and the construction industry. They also fulfill needs for trucking transport, underground utilities, excavation and site work, and even snowplowing. In this episode, the Dirt Bags welcome McKenzie Sims of Sims Industrial Services to the show!2023-10-2755 min
Dirt Bags PodcastDirt Bags Q&A #3You bring in the questions and we bring in the answers! Shoutout to all our Dirt Bags listeners as we welcome in Episode #3 of the Dirt Bags Q&A.2023-10-1345 min
Dirt Bags PodcastDirt Bags Rant | Removing EmotionSit back, relax, and tune in because the Dirt Bags are back with another Rant!2023-10-1145 min
Dirt Bags PodcastDirt Baguettes | The Better HalvesThe Dirt Bags introduce their wives as they announce a new series on the podcast!2023-09-151h 02
Dirt Bags PodcastDirt Bags Rant | People Only Care About ResultsAlready episode 38, can you believe it? Check it out, as this is the next episode of the Dirt Bag Rant Series!2023-09-0832 min
Dirt Bags PodcastQ&AEpisode II of the Dirt Bag's Q&A!2023-09-0533 min
Dirt Bags PodcastBuying A Business or Buying A Job | Canadian SepticCanadian Septic is a family owned and operated company. They provide a full complement of septic services to customers throughout the Fraser Valley, Lower Mainland, and Sea-to-Sky Corridor.2023-08-2551 min
Dirt Bags PodcastDirt Bags Rant | Love Where You're AtWelcome to the first rendition of the Dirt Bags Rant series! Dirt Bag hosts Luke Payne and Luke Eggebraaten jump into perception and why you should try to enjoy where you're at.2023-08-1516 min
Dirt Bags PodcastQ&AWelcome to the first episode of our new Q&A segment series!2023-08-1140 min
Dirty and DrivenEp 49: Luke Eggebraaten- Digital Marketing to Build a Legacy and Gain EmployeesToday James sat down with Luke Eggebraaten! Luke is part owner of "Turf Wars Racing", Dirt World Marketing, and Phaser Marketing. Luke focuses on digital marketing specifically for the Dirt world. He talks about why all contractors should consider digital marketing such as building a legacy, gaining employees, gaining work, and so much more! Luke explains marketing in an entertaining and easy to understand way. Be sure to follow him on insta @Phaser_marketing Connect with Luke for all your marketing needs! check out phasermarketing.com FOLLOW US, CONNECT, and LEAVE...2023-08-111h 21
The Deep Specialization™️ PodcastScaling a Construction Agency Business with Luke EggebraatenWhat’s the secret to unearthing a niche that is both profitable and lucrative to your agency business? Luke Eggebraaten has a hot take (or two!).
Welcome to the latest episode of the Vertical Go-To Market Podcast, where our host Corey Quinn, dives into the topic of niching down with the entrepreneur, fellow podcaster, and agency founder Luke Eggebraaten.
In this episode, we explore Luke’s journey of starting a business as a hobby, including the steps to submit for an LLC and set up company financials. Luke initially operated part-time until the moment was righ...2023-08-0945 min
Unfollow the Herd PodcastBringing Marketing to a New Level in a Niche Market | Luke EggebraatenToday’s guest is Luke Eggebraaten, Founder and Owner of Phaser Marketing is an all-in-one digital marketing team for businesses in the Dirt World. They do Digital Marketing for Excavation Companies.Luke is a serial Dirt Entrepreneur who currently resides in Gilbert, Arizona. Luke is the founder of Phaser Marketing which focuses on digital marketing programs for excavation companies. They specialize in working with 6-figure, 7-figure, and 8-figure construction companies that need help taking their online presence up a notch. Luke also started a sister company Dirt Work Marketing, is the co-host of the Dirt Bags Podcast, and is a pa...2023-08-0250 min
Dirt Bags PodcastPaint The Picture | Doug CassclesThis week, we welcome Doug Casscles of BlackRock Excavating! They specialize in sewer and septic system installations and repairs for residential and commercial clients throughout the Hudson Valley in New York. Their excavation company also provides an array of other services and has worked on a multitude of project types throughout the region! This episode isn't for the weak as we dive into an unedited rant between the Dirt Bags and Doug Casscles. CHEERS2023-07-281h 34
Dirt Bags PodcastPaint The Picture | Doug CassclesDoug Casscles of Black Rock Excavating Corporation. Black Rock Excavating is a family-owned and operated business based in Salisbury Mills. They specialize in sewer and septic system installations and repairs for residential and commercial clients throughout the Hudson Valley, NY. Their excavation company also provides an array of other services and has worked on a multitude of project types throughout the region.2023-07-281h 35
Dirt Bags PodcastSpend Money to Make MoneyWe're excited to share some thrilling updates about the upcoming segments featuring the Dirt Bags Podcast. We recently discussed how we're building out our next Dirt Bags studios, our upcoming venture to the Dirt World Summit, and much more!2023-07-2149 min
Dirt Bags PodcastPartnershipsPlease give a warm welcome to Cole Anderson for this week's episode of the Dirt Bags Podcast. Cole is Luke Payne's business partner at Western Excavation. All around, fantastic guy and we loved having him on the show!2023-07-071h 12
Dirt Bags PodcastPushing The Standard - Rueben GroupThe Rueben Group is a wet and dry utility contractor servicing North Texas. Devon Boudreau built up a very successful company in Edmonton, AB, and then up-rooted everything and moved his company to Dallas, Texas. Dive into this episode as we explore how to start over in a new country, dealing with adversity, and pushing the standard. Check out their website here!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and...2023-06-231h 00
Construction Champions PodcastConstruction Champions Podcast 39 Luke Eggebraaten - Mindset Starts With Working On You!On this episode of Construction Champions Podcast Luke Eggebraaten
and Ron Nussbaum talk about what a champion mindset is and why it matters so
much today. Luke also drops some fire on the foundation of marketing and social
media!
Luke’s Bio
Luke is a serial Dirt Entrepreneur who currently resides in
Gilbert, Arizona. Luke is the founder of Phaser Marketing which focuses on
digital marketing programs for excavation companies. They specialize in working
with 6-figure, 7-figure, and 8-figure construction companies that need help
taking their online presence up a notch. Luke also sta...2023-06-1531 min
Dirt Bags PodcastCommercial V.S. ResidentialIn this Episode, the Dirt Bags dive into simplifying your business, doing favors, a Dirt Bags University announcement, Turf Wars, and using resources with other contractors.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lLuke Payne is a man of many talents. Not only is he an incredible podcast host for the Dirt Bags, Luke owns Black Iron Dirt...2023-06-0956 min
The Snowjobs PodcastS018: Digital Marketing Special with Luke Eggebraaten of Phaser MarketingJeremy and Steve welcome Luke Eggebraaten of Phaser Marketing to the show. Luke is a digital marketing expert and will tell us about Phaser, talk us through the digital marketing game, and explain how to know if your company is ready to go with a digital marketing firm.2023-05-291h 06
Dirt Bags PodcastYou Gotta' Do More Than a Fu**ing Pizza PartyIn this Episode, the Dirt Bags dive into "affording your business and equipment, getting creative in changing markets, the value of knowledge, and most importantly: you gotta do more than a fu**ing pizza party." As always, the Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke Payne. Luke & Luke. Check it out!2023-05-261h 00
Dirt Bags Podcast#1 In The #2 BusinessIn this Episode of the Dirt Bags Podcast, hosted by Luke Eggebraaten and Luke Payne we welcome on the MAN Dervin! He owns Dig-it Excavating, which is a family owned and operated excavation and septic which is dedicated to serve others in the same way we would want to be served. Also, Luke Payne talks about his wedding-week and big things coming.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and...2023-05-101h 07
Dirt Bags PodcastDue DiligenceTake your time in business and do some damn due diligence!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lLuke Eggebraaten owns Phaser Marketing as well as Dirt Work Marketing. He comes in as the digital marketing guy that loves branding, SEO, websites, social media, and of course, dirt. Luke started his marketing agency back in 2019 and is only...2023-04-2151 min
Dirt Bags PodcastBe a SavageLuke and Luke are finally back in studio from CONEXPO! Check it out as the Dirt Bags dive back into it all in this huge episode: Be a SavageLink to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lLuke Eggebraaten owns Phaser Marketing as well as Dirt Work Marketing. He comes in as the digital marketing guy that loves branding...2023-03-3156 min
Dirt Bags PodcastDirt Bags LIVE at the Diamond Mower's BoothThis episode was recorded live at CONEXPO 2023. Check it out as the Dirt Bags Podcast team up with Diamond Mowers, in person! Producer Brandon did his best work as he scrubbed the entire audio file to minimize the drilling and crowd noise from the live show. He killed it!!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lLuke Eggebraaten...2023-03-2447 min
Dirt Bags PodcastDigging Out To Keep Digging | BlackRock ExcavatingLIVE AT CONEXPO 2023! Check it out as the Dirt Bags interview Doug of BlackRock Excavating. It's a family-owned and operated business based in Salisbury Mills. They specialize in sewer and septic system installations and repairs for residential and commercial clients throughout the Hudson Valley, NY.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lLuke Eggebraaten owns Phaser Marketing as...2023-03-2042 min
Dirt Bags PodcastThe Dirty ThirtyShoutout to our friends over at Kinetic Leasing for their support on the Dirt Bags University partnership!! Reach out to them for any questions on leasing or financing equipment. Make sure to let 'em know you found them through the Dirt Bags!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l2023-03-0342 min
Dirt Bags PodcastThe Dirt Bags Podcast | Sapphire ConstructionGeneral Contracting, Project Management, Excavation, and Site Prep are the name of the game. Check it out, as the Dirt Bags have the man, Matt Study, over at Sapphire Construction on the show!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l2023-02-201h 09
Dirt Bags PodcastNo Handouts! | James DoyleSit back, grab a drink, and relax as the Dirt Bags interview James Doyle of Innovative Lawn & Landscape. Shoutout to our guy James, as this is his second time on the show! He's the man!!Check out James' new website built by the crew at Phaser Marketing!Innovative Lawn & Landscape Website2023-02-0353 min
Dirt Bags PodcastCOO of Snow | Jeremy LindstromGlacier Snow Management is a commercial snow removal business in Fargo and West Fargo, ND, Moorhead, MN, and the surrounding area. They do commercial snow removal, ant-icing & deicing. We had the man, Jeremy Lindstrom on the Dirt Bags to dive into what it's like operating an operation of this size.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lLet's...2023-01-201h 00
Dirt Bags PodcastDirt Bags Before DarkThe Dirt Bags recorded this episode BEFORE DARK. Slamming waters and NA beers at noon on a Thursday. Amazing episode, don't forget to register for Dirt Bags University here.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lLet's meet your hosts of the dirt bags podcast:Luke Eggebraaten owns Phaser Marketing as well as Dirt Work Marketing...2023-01-0645 min
Phaser FridayJosie SandfordJosie Sandford is Phaser Marketing's Digital Marketing Specialist from Minnetonka, Minnesota. She loves hiking no matter the weather and will be earning a degree in marketing and entrepreneurship. Her goal is to hike in all 50 states! Join us as we celebrate her two years of working with Phaser Marketing.2022-12-3151 min
Dirt Bags PodcastYear 1 As A Business Owner - D2 ContractingThis December, we welcome our first ever recurring guest, Dylan Mercier to the show! Dylan did an episode a few months back when he was an employee at VanGordon and shortly after left that job and started D2 Contracting on his own. Let's dive in to see what that first year of starting a construction company looks like.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https...2022-12-231h 05
Dirt Bags PodcastSeparation SeasonNo better season than separation season. This is when you need to take advantage and get ahead in your business, as an employee, as a human. Let's get after it.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lLuke Eggebraaten owns Phaser Marketing as well as Dirt Work Marketing. He comes in as the digital marketing guy that loves...2022-12-0940 min
Phaser FridayJosie SandfordJosie Sandford is Phaser's Digital Marketing Specialist and is from Minnetonka, Minnesota. She will be getting a degree in marketing and entrepreneurship. Josie also loves hiking no matter the weather! Her goal is to hike in all 50 states! Join us as we celebrate her two years of Josie working with Phaser.2022-12-0951 min
Dirt Bags PodcastBlue Collar RealityDiesel & Iron was born from a passion for the construction industry. Bryan has spent his entire life around heavy equipment. The job sites he visited and equipment rides he went on as a child are some of his best childhood memories. As an operator, then as an equipment salesman, that passion turned into a career in the heavy equipment industry.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ...2022-11-2855 min
CONEXPO – CON/AGG Podcast: Construction Business Insights For ContractorsGetting Ahead of the Trends in Construction with Luke Payne and Luke EggebraatenTaylor welcomes Luke Eggebraaten and Luke Payne, both successful business owners within the construction industry. Luke E is the Founder & Managing Partner of Phaser Marketing, which is a digital marketing agency for construction companies. Luke P, on the other hand, is the owner of the construction businesses: Black Iron Dirt & Demolition & Western Excavation LLC. They both share a passion for the “dirt world,” and they work and grow together with every mutual project.Tune into this episode to hear all about this perfectly complementary partnership. What started out as a close friendship grew to become a strong part...2022-11-1449 min
Dirt Bags PodcastConstructing Relationships at CONEXPOJohn Somers is responsible for the strategic direction of construction and utility programs and services for AEM membership. In North America and worldwide, he serves as the primary liaison between AEM's CE Sector Board, industry organizations, customer groups, and government agencies. In addition to driving value to both exhibitors and attendees at the association's trade shows, CONEXPO-CON/AGG, and The Utility Expo, Somers helps equipment manufacturers improve their businesses.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to...2022-11-1149 min
Dirt Bags PodcastRunning a Construction Company with a Full Time Job | Luke PayneThe Dirt Bags share their thoughts on knowing when to quit a job and how Black Iron Dirt was built while Luke Payne was working full-time.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lThe Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke Payne. Luke & Luke. Ya can't mix that up.Shoot us a follow...2022-11-0247 min
Phaser FridayLiv and LukeTune into this month's episode of Phaser Friday with Olivia and Luke Eggebraaten. Let's go!2022-10-2857 min
Dirt Bags PodcastDirt Gang Meets Dirt BagsCody Gilbert started The Official Dirt Gang and also owns Gilbert & Sons with his Dad. Tune in as the Dirt Gang meets the Dirt Bags!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lThe Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke Payne. Luke & Luke. Ya can't mix that up.Shoot us a follow on...2022-10-2846 min
Dirt Bags PodcastDifferent Ways to Finance Equipment - Kinetic LeasingThe Dirt Bags Podcast welcomes Kinetic Leasing to the show! Established in 2000, Kinetic Leasing is a general equipment financing company with offices in Fargo, North Dakota, and Marshall, Minnesota. They provide flexible, creative leasing solutions to middle-market businesses and municipalities.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lThe Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke...2022-10-1448 min
Dirt Bags PodcastBe a F*ckin ManThe Dirt Bags discuss the importance of following up in business, focusing on relationships, and being a man.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lThe Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke Payne. Luke & Luke. Ya can't mix that up.Shoot us a follow on instagram: @phaser_marketing - @blackirondirt - @officialdirtbagspodcast...2022-09-3051 min
Phaser FridayDaniel Yates"People-First Marketing" for blue collar companies who aren't afraid of transparency." Daniel focuses on telling your story to foster company growth.2022-09-3040 min
Dirt Bags PodcastRunning on Chaos | Taylor WhiteTaylor White owns and manages all of the marketing and business development at Ken White Construction in Ottowa, Canada. He also offers some great tips for developing a great mindset. Listen in as the Dirt Bags chat with Taylor on all things construction, CONEXPO, marketing for construction, and so much more.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l...2022-09-161h 06
Dirt Bags PodcastDiving into Construction Finances - Garrett WilliamsIn 2017, Garrett founded G&M Outdoor Services along with his sister Marlena. They have built up their landscaping and construction company to multiple 7 figures and aren't stopping anytime soon. G&M has become one of the fastest growing and most trusted residential and commercial construction companies in Minnesota!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lShoot us a...2022-09-021h 13
Phaser FridayGeorge KamelGeorge Kamel is a cohost of The Ramsey Show and host of The Fine Print and The EntreLeadership Podcast. He’s served on the Ramsey team since 2013 and loves to help people spend less, save more, avoid traps, and make better money decisions!2022-08-2648 min
Dirt Bags PodcastThe Podcast Has Exploded! And The Dirt Bags Announce Their Next GuestThe Dirt Bags Podcast has officially blown up! We also give a sneak peak into our next guest and much more.The Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke Payne. Luke & Luke. Ya can't mix that up.Shoot us a follow on instagram: @phaser_marketing - @blackirondirt - @officialdirtbagspodcast - @dirtworkmarketing - @westernexcavation - @thedirtworld - @luke_payne3 - @luke_eggebraatenLuke Eggebraaten owns Phaser Marketing as well as Dirt Work Marketing. He comes in as the digital marketing guy that loves branding, SEO, websites, social media, and of course...2022-08-2230 min
Dirt Bags PodcastThe Podcast Has Exploded! And The Dirt Bags Announce Their Next GuestThe podcast is blowing up!! We also announce our next guest and much more in this episode.2022-08-2230 min
Dirt Bags PodcastDiving Into The Real Business Struggles | James DoyleOn this episode of the Dirt Bags Podcast, we have James Doyle of Innovative Lawn & Landscape LLC. James has worked in the landscape construction and maintenance field for close to ten years. Growing up learning from some of the best mentors in the business, he felt at the end of 2016 it was time to put those lessons to use. The Dirt Bags also dive into how to have fewer f*** ups and many more great topics.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0...2022-08-0552 min
Phaser FridayAshton LavaringAshton is an experienced machine operator with a demonstrated history of working in the civil engineering and mining industry in the united states and Australia.2022-07-2923 min
Dirt Bags PodcastBrand Sponsorships, Bidding, CONEXPO, and more!On this episode of the Dirt Bags, Luke and Luke dive into Phaser's brand sponsorship with Work Zone Coffee, how Luke Payne goes about bidding his construction projects, and how Luke Eggebraaten got a speaking gig at CONEXPO! Link to sign up for his speaking sessions here!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lShoot us a follow...2022-07-2259 min
Dirt Bags PodcastOwnership From Your Employer - Dylan Mercier with VanGordon Land SolutionsOn this episode of the Dirt Bags Podcast, we have Dylan Mercier join the show to talk about what it's like to work for VanGordon and how he has gained a sense of ownership from the owner, Justin. The Dirt Bags also dive into social media partnerships, the future of construction, and the importance of doing what you're best at. Grab a drink, and let's dive in.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a...2022-07-011h 09
The Laying Foundations Podcast071: Dirt World Marketing With Luke Eggebraaten – Part 2Join us for a conversation with Managing Partner of Phaser Marketing, Luke Eggebraaten. Luke manages a marketing team that helps the dirt world everywhere from rebranding, to creating a new website, down to helping post on social media. Above all else, Luke gives unlike many others. In this episode, you will see the heart of […]2022-06-2700 minThe Laying Foundations Podcast071: Dirt World Marketing With Luke Eggebraaten – Part 2Join us for a conversation with Managing Partner of Phaser Marketing, Luke Eggebraaten. Luke manages a marketing team that helps the dirt world everywhere from rebranding, to creating a new website, down to helping post on social media. Above all else, Luke gives unlike many others. In this episode, you will see the heart of […]2022-06-2700 min
The Laying Foundations Podcast071: Dirt World Marketing With Luke Eggebraaten - Part 2Join us for a conversation with Managing Partner of Phaser Marketing, Luke Eggebraaten. Luke manages a marketing team that helps the dirt world everywhere from rebranding, to creating a new website, down to helping post on social media. Above all else, Luke gives unlike many others. In this episode, you will see the heart of a guy that truly values people and his relationship. If you want to learn more about Luke & Phaser Marketing check out the resources below!
Phaser Marketing: https://www.phasermarketing.com/
Todd Weyandt Podcast: https://apple.co/3OJ2...2022-06-2724 min
Phaser FridayZackariah TurksFrom general property maintenance to excavation, Advanced Landworx offers both commercial and residential clients a wide range of services. This month, Luke interviews Zackariah Turks! With over 15 years of experience in excavation and landscape services, Zakariah provides a variety of construction services. We'll hear more about his adventure as we sit back, relax, and enjoy. Let's go!!2022-06-2436 minThe Laying Foundations Podcast070: Dirt World Marketing With Luke Eggebraaten - Part 1Join us for a conversation with Managing Partner of Phaser Marketing, Luke Eggebraaten. Luke manages a marketing team that helps the dirt world everywhere from rebranding, to creating a new website, down to helping post on social media. Above all else, Luke gives unlike many others. In this episode, you will see the heart of a guy that truly values people and his relationship. If you want to learn more about Luke & Phaser Marketing check out the resources below!
Phaser Marketing: https://www.phasermarketing.com/
Todd Weyandt Podcast: https...2022-06-2028 minThe Laying Foundations Podcast070: Dirt World Marketing With Luke Eggebraaten – Part 1Join us for a conversation with Managing Partner of Phaser Marketing, Luke Eggebraaten. Luke manages a marketing team that helps the dirt world everywhere from rebranding, to creating a new website, down to helping post on social media. Above all else, Luke gives unlike many others. In this episode, you will see the heart of […]2022-06-2000 minThe Laying Foundations Podcast070: Dirt World Marketing With Luke Eggebraaten – Part 1Join us for a conversation with Managing Partner of Phaser Marketing, Luke Eggebraaten. Luke manages a marketing team that helps the dirt world everywhere from rebranding, to creating a new website, down to helping post on social media. Above all else, Luke gives unlike many others. In this episode, you will see the heart of […]2022-06-2000 min
Dirt Bags PodcastWestern ExcavationLuke and Luke dive into the launch of Western Excavation, a new company out in Bismarck, ND! Luke Payne and Cole Anderson started the company and are looking to hit it hard! They are focusing on excavation, site development, and grading services!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lShoot us a follow on instagram: @phaser_marketing...2022-06-0342 min
Phaser FridayThe Laying Foundations PodcastThe Laying Foundations Podcast shows you how to put your career on solid ground and let it grow just like a construction project. As a team, they guide you through the endless paths to getting started in construction.2022-05-2746 min
EdTech Marketing PodcastEpisode 7: Agency Marketing & Entrepreneurship with Luke EggebraatenI met Luke Eggebraaten on LinkedIn nearly a year ago as we both are relatively new to the world of entrepreneurship and agency marketing. Luke runs a Digital Marketing agency exclusively for Excavation companies. In this episode we talk about our experiences jumping into our craft full time, how we overcome specific challenges of providing ROI to our clients, and hope to inspire anyone out there who is equally as passionate about building a marketing agency in todays age.
https://www.linkedin.com/in/luke-eggebraaten/
https://www.phasermarketing.com/2022-05-1735 min
Dirt Bags PodcastIs College Worth It?In this episode, the Dirt Bags discuss whether or not college is worth it, starting your own business, and many other tips!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lShoot us a follow on instagram: @phaser_marketing - @blackirondirt - @officialdirtbagspodcast - @dirtworkmarketing - @westernexcavation - @thedirtworld - @luke_payne3 - @luke_eggebraatenA construction podcast...2022-05-0639 min
Phaser FridayBuildXMediaRafael, Founder of BuildXMedia, is an innovator who's passionate about the building of the future. He's on the mission to develop the construction companies of the future!2022-04-2948 min
Dirt Bags PodcastEagle Eye ProductionsThe Dirt Bags Podcast welcomes Forrest Dohrmann, founder of Eagle Eye Productions. Eagle eye is an agency specializing in media for construction.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lShoot us a follow on instagram: @eagle_eye_productions - @phaser_marketing - @blackirondirt - @officialdirtbagspodcast - @dirtworkmarketing - @westernexcavation - @thedirtworld - @luke_payne3 - @luke_eggebraaten2022-04-0853 min
Phaser FridayVoigt Smith InnovationsThe Voigt Smith Innovations team designs and builds liquid de-icing equipment and hydroseeding equipment that meets a wide range of requirements for any environment. Listen in as Luke spoke with the company's CEO, Jordan Smith.2022-03-2524 min
Dirt Bags PodcastAaron WittAaron Witt, Chief Dirt Nerd at BuildWitt, joins the Dirt Bags Podcast. Aaron has a deep passion for the people, brands, and stories in the Dirt World. He says he wants to "ask as many questions as I can, and see cool things." Overall, Aaron's company is focused on providing media, services, and software for the Dirt World. Their primary mission? Make the Dirt World a better place. Dive in as we kickoff the first official episode!Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp...2022-03-0451 min
Phaser Friday(SZNII) Black Iron DirtWe welcome Luke Payne back from Black Iron Dirt & Demolition to kick off Season 2! Luke was our first guest, so having him back on to kick off the new season felt right. Tune into the video to learn about how the two plan to make 2022 a great year as well as some insightful business tips.2022-02-2536 min
Dirt Bags PodcastDirt Bags Series Kickoff!A pair of Dirt Bags, Luke Eggebraaten and Luke Payne, give us a run-through of what's to come for this series.Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZYLink to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1lA construction podcast hosted by a couple of Dirt Bags that are trying to bring value to the industry. The Dirt Bags podcast is structured as an "organized but laid...2022-02-1138 min
Phaser FridayDevin BursPhaser Friday Episode 12 takes on Devin Burs: Owner of Dirt Devil Enterprises in Maryland. Host of Phaser Friday, Luke Eggebraaten, sits down with Devin and they talk business. They dive into Devin's story of how he started his construction company, some big roadblocks he has had to overcome, and what he does to keep up his drive. Devin is a young entrepreneur that seems to do business right and is all about relationships. He values people that can listen and absorb information when they are just starting. Luke has been working with Devin for some time now. Phaser Marketing...2022-01-2839 min
Behind the Front DeskLuke Eggebraaten Interview.In todays episode Luke Eggebraaten takes a ride with us in our first interview episode! We discuss his business Phaser Marketing, His podcast Phaser Friday, talk about how much fun podcasting is and more.2022-01-191h 18
Phaser FridayBen EllefsonWe bring on Minnesota Vikings Tight End, Ben Ellefson to discuss his journey to the NFL, and some inside info of what it's like! Ben joins Phaser Friday host Luke Eggebraaten to cover it all in this awesome episode. This episode couldn't be possible without our Episode 11 sponsors Charlie's Chow. Charlie's Chow has this incredible gourmet puppy chow that they'll ship right to your door. They are based right out of Fargo, ND and are a staple in the snacking community. Feel free to check them out and order some of your favorite chow right from their website: https...2021-12-3129 min
Phaser FridayRapid Outdoor ServicesForrest Leitch joins the show and we talk about how to start a snow removal business in Minnesota. He is from Moorhead, Minnesota but now lives in Grand Rapids, MN. His business, Rapid Outdoor Services, will focus primarily on residential snow removal. He will also be offering other services as the year goes on. Forrest is eager to offer customer-focused services with top-of-the-line technology and systems. This will help eliminate the headaches that many customers have when they deal with contractors.2021-11-2718 min
Phaser FridayLakes Elite DetailPelican Rapids' own, Bryce Bergren joins the show! Bryce is from Pelican Rapids, MN, and owns Lakes Elite Detail. It is a mobile detailing company and window tinting company that travels to you! They also detail boats that are out of the water and even docked in the water! Bryce and Luke dive deep into his entrepreneurship journey and how he started a detailing company in Minnesota.2021-11-2628 min
Phaser FridayBuzi BusBuzi Bus takes over the show in a wild Episode 6 of Phaser Friday. Buzi Bus is described by Xavier Bonner as this: "If an Uber and a party bus had a baby, it would be a Buzi Bus". Xavier and Briton are hilarious as they talk with Phaser Marketing founder Luke Eggebraaten. Phaser and Buzi have been working together for many months and this episode has been long-awaited.2021-11-2633 min
Phaser FridayBeth PriddayBeth Pridday from Detroit Lakes, MN joins Phaser Friday and we talk digital marketing, Entrepreneurship, small business advice, and the ups and downs of owning a small business. Beth is involved in many businesses, organizations, volunteer groups, and the community! Beth has known Luke Eggebraaten for many years and they are very good family friends. They still help each other out and refer clients each other's way! This interview with Beth was so much fun and it is stuffed with great content.2021-11-2640 min
Phaser FridayTrendZTrendZ joins Phaser Friday and we talk digital marketing, TikTok Marketing, small business advice, and the ups and downs of owning a small business. Jimmy Slagle is the Co-Founder and a good friend of Phaser Marketing founder Luke Eggebraaten! Jimmy actually helped Luke start his own digital marketing agency back in 2019. They still help each other out and refer clients each other's way! This interview was so exciting to launch and it is packed with great content. TrendZ is a TikTok marketing agency and they are incredible! They are all Gen Z'ers and live, consume, and analyze...2021-11-2633 min