Shows
The Green Dream Landscaping Show41% Growth and No Slowdown: How Consistent Marketing Built a Powerhouse Landscaping CompanyIn this episode of The Green Dream, I sit down with Adam Linemann from Linemann Lawn Care & Landscaping and The Green Executive to break down what a 41% increase in landscaping sales actually looks like and why the growth isn’t slowing down anytime soon.
Adam and I delve into the operational and sales disciplines behind such a jump: consistent marketing throughout every season, refusing to play the “cheapest bid” game, and the systems he uses to return calls quickly, estimate accurately, and keep jobs profitable. We also talk through the real reason many contractors struggle with pricing, why bi...
2025-11-0716 minThe Green Dream Landscaping ShowYou Can't Out-Recruit a Bad WorkplaceStruggling to find good people? The problem might not be the labor market—it might be you.
In this no-BS conversation, recruiting expert Mike Voories drops truth bombs that will make every landscape company owner squirm (in a good way). If you've ever blamed "the younger generation" or complained that "nobody wants to work anymore," this episode will completely shift your perspective.
What You'll Learn:
Why compensation ISN'T the #1 factor in attracting A-players (and what actually is)The "employer brand" checklist that separates thriving companies from struggling onesHow to build a...
2025-10-151h 00The Green Dream Landscaping ShowThe Truth About Selling Your Business: What I Wish I KnewWhy 80% of Business Sales Fail (And How to Be in the 20%)
Thinking about selling your landscape business someday? This episode could save you from making costly mistakes that kill most deals before they even happen.
Luke Truetken pulls back the curtain on his experience selling his landscape company and working as a business broker, revealing the harsh realities most business owners never see coming.
The brutal truth you need to hear:
80% of businesses listed for sale never actually sellYour business isn't worth what you think it's worth (and...
2025-07-3141 minThe Green Dream Landscaping Show3 Strategies to Maintain Spring Momentum Through Summer3 Strategies to Maintain Spring Momentum Through Summer
The spring rush is over. June hits, people go on vacation, the heat cranks up, and suddenly your phone stops ringing like it did in April and May. Sound familiar?
Most landscape business owners just accept this summer slowdown as inevitable. They cut their marketing spend, stop following up on leads, and basically coast until fall arrives. But what if you could keep that spring momentum rolling all summer long?
In this game-changing episode, Luke Truetken reveals the three specific strategies that smart landscape...
2025-07-1521 minThe Green Dream Landscaping ShowHow to Make Money Out Of Thin AIR!In this value-packed episode of The Green Dream, host Luke Truetken reveals how landscape businesses can unlock substantial revenue hiding in their existing databases. Are you sitting on a goldmine of past inquiries that never converted? Luke shares the exact reactivation campaign strategies that generated over $18,000 in additional revenue for his landscaping business in just two weeks, without spending a dime on new advertising.
You'll discover the psychology behind effective reactivation messaging, how to organize your past prospects for maximum impact, and multi-channel approaches that get results. Whether your past leads went cold last month or last...
2025-05-0524 minThe Green Dream Landscaping ShowBeating the Boss: Why You're Stuck at Your Current Business LevelIn this eye-opening episode of The Green Dream, Luke Truetken tackles the uncomfortable truth about business growth plateaus. If you've ever contemplated starting a new business because your current one feels stuck, this episode is your wake-up call.
Luke shares his personal experience of starting and selling landscape companies while building a marketing agency, revealing how the "grass isn't greener" mindset cost him precious time and momentum.
You'll discover:
Why most entrepreneurs get stuck at specific growth levelsThe dangerous trap of running multiple businesses simultaneouslyThe four cyclical constraints every business faces (liquidity, leads, labor...
2025-04-1024 minThe Green Dream Landscaping ShowThe Silent Business KillerDid you know that 85% of potential customers won't call back if you miss their first call? In this eye-opening episode of The Green Dream, Luke Truetken reveals why your phone answering system might be the most overlooked profit lever in your landscape business.
Listen as Luke breaks down:
Why missed calls are literally missed moneyHow to set up a professional phone system that converts callers to customersThe exact script his top-performing clients use to answer callsCommon phone answering mistakes that drive customers to competitorsSmart solutions for managing calls during the spring rushAfter-hours strategies that keep leads...
2025-04-011h 18The Green Dream Landscaping ShowOnly 2% of Lawn Care Businesses Make It Big (How You Can Be One of Them)Why Only 2% of Lawn Care Businesses Make It Big (And How You Can Be One of Them)
Ever wondered why some lawn care businesses thrive while others struggle to survive? 🌱 In this video, Luke Truetken sits down with Larry Ryan of Ryan Lawn & Tree to uncover the secret strategies behind building a successful landscaping empire. From hiring top talent to mastering leadership, discover actionable insights that will help you scale your business, retain great employees, and create stunning landscapes.
🔑 What You’ll Learn:
- The importance of recruiting and retainin...
2025-01-071h 02
Profit First Pros - Experts In The Landscape IndustryGratitude & The Holidays!Tune in as I chat with Steven Cohen and Luke Truetken on whats happening during the holidays and what we are thankful for!
2024-12-1145 min
The Deep End with Eric TriplettEP216: How Marketing Fails When You Suck at Sales with Luke Truetken of The Green Dream Show PodcastThere are a number of problems that arise when contractors do not focus on their sales process. Eric and Luke share how contractors should prioritize training their staff on proper sales techniques in order to convert leads into customers. When answering the phone, contractors should treat customers courteously and ask questions to determine their needs. Before discussing price, contractors should ask the customer if they are comfortable talking about money to avoid seeming pushy. Here are some additional key takeaways: Contractors may need to turn down potential clients if the client is not ready to invest in marketing...
2024-12-0651 minThe Green Dream Landscaping Show5 Essential Marketing Strategies to Crush Your 2025 Goals.In this episode of The Green Dream, Luke Truetken dives into the landscaping industry's current challenges and how to overcome them with effective marketing strategies. With the recent economic slowdown, competition is fiercer than ever. Luke shares five essential marketing strategies to help you achieve your 2025 goals even in this challenging market. Learn how to attract new clients, build brand awareness, and convert leads into paying customers.
Actionable items discussed in the episode:
Build a good, mobile-friendly website: Your website is often the first impression potential clients have of your business. Ensure...
2024-09-2448 min
2023-09-0157 minProfit First Pros - Experts In The Landscape IndustryFrom 10 to 535 Lawns!Tune in as I chat with Luke Truetken of Landscape SEO on how he grew his business to 535 lawn care accounts and sold it to open up his own online marketing and SEO business!
2023-07-1259 min
The Mowtivated Lawncare Show- Entrepreneurship and Business Content for Lawn Care/Snow Removal/Landscaping BusinessesMASSIVE Lawncare Exit At 21- The Best Interview I’ve Ever Done | Luke Truetken InterviewToday we had Luke Truetken on the show, and I have to say, this is without a doubt the most helpful interview I've ever done. He dropped some insane nuggets that blew my mind, and I'm excited to implement them in my business- listen through it twice if you have to! If you implemented one of the bombs he dropped in this interview, you're going to be blown away with the results. Enjoy.
His website: https://landscapeseo.com/
His podcast: https://www.audible.com/pd/The-Green-Dream-Landscaping-Show-Podcast/B0BFTR98YH
His LinkedIn: h...
2022-11-1554 min
Three Wise Guys™Live from the Equip ExpoIn this special episode, Adam and Thane are live from the Turf's Up Radio booth at the Equip Expo in Kentucky. They are joined by host of The Green Dream, Luke Truetken.
2022-10-2830 min
Landscaper Road FuelKress - Don GaoIn this special broadcast, our own Luke Truetken sits down with Don Gao, CEO of Positec and Kress.
Kress is poised to dominate the battery and robotic landscaping sector. Listen in and learn more about Don and his commitment to bringing the latest cutting edge equipment and technology to the landscaping industry.
2022-10-1036 minLandscaper Road FuelDon Gao - Kress EquipmentOur own Luke Truetken had a chance to sit down with Don Gao, Founder and CEO of Positec, to discuss the upcoming launch of a new brand here in North America. Kress is revolutionizing the way we look at battery tech and robotic mowers.
Listen as they discuss the beginning of Don's companies and his philosophy for growing a business, taking risks and employee retention including company culture.
Also learn about some of the details behind their battery tech and the way they have changed the way we will look at robotic mowers.
2022-10-0636 min