Shows
Ditching HourlyCoaching Call with Communications Consultant Lynn SafranekCommunications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.(00:00) - Introduction and Guest Welcome
(00:11) - Understanding Upstream Contributions
(00:23) - Lynn's Background and Expertise
(01:05) - The Value Pricing Dilemma
(01:21) - Client Communication Challenges
(02:45) - Media Engagement Strategies
(05:01) - Defining Client Needs and Goals
(08:08) - Crafting Effective Messaging
(14:32) - Measuring Success and Impact
(20:42) - Leveraging Media Coverage for Nonprofits
(21:26) - Budget Autonomy of Communications Directors
(22:41) - Crafting Compelling Stories for Donations
(24:33) - Exploring Budget Scenarios for Media Hits
(26:03) - Creative Strategies for...
2025-10-0746 min