Shows
The Content ByteHow to Stop Gaslighting Yourself – with Mark JonesThis week Rachel and Lynne discuss whether you are your own worst enemy, with a thoughtful look at improving your business and personal mindset with guest Mark Jones, an author and mindset strategist, who explores the concept of gaslighting yourself and the psychological impacts of negative self-talk. He shares tips on: Why it is important to be kind to yourself How to rewrite these internal narratives The importance of self-belief Different techniques to foster a healthier mindset It's all about the importance of aligning your internal and external stories for personal and professional growth. Connect with Mark via his webs...
2025-11-3052 min
The Content ByteWhat you can do to protect yourself from AI - with Joe Pulizzi This week it's all about AI. Rachel and Lynne discuss the impacts of AI on freelance writing and marketing with Joe Pulizzi, founder of the Content Marketing Institute and The Tilt. During a fascinating (and positive) conversation, Joe offers insights on how to stay relevant in a rapidly changing media and marketing landscape, including: • The importance of niching down and building expertise • Leveraging AI tools for efficiency • Creating and maintaining owned assets like newsletters and podcasts • Focusing on building real-world relationships and in-person connections Joe also shares practical t...
2025-11-231h 03
The Content ByteBig-Biz Strategies Solo Operators Can Steal, with Ashley Cisneros-MejiaThis week, Rachel and Lynne are chatting with Ashley Cisneros Mejia, a freelance communication strategist and host of the 'Talk Freelance to Me' podcast. Ashley shares her journey from agency owner to solo freelancer, highlighting the processes and systems she brought into her current business from larger agencies. We also explore: The value of community and networking for maintaining creativity and client relationships The evolving freelance market Integration of AI in business operations The importance of human connection and the benefits of collaborating with other creatives How to leverage relationships to secure a successful freelance career W...
2025-11-1641 min
The Content ByteLucie Robazza on 5 micro-habits to prioritise your healthThis week, Rachel Smith and Lynne discuss essential health habits for freelancers with guest Lucie Robazza. Lucie, a certified health coach and personal trainer, shares practical tips on: Incorporating simple exercise routines The importance of protein-rich diets How to maintain good posture for productivity and long-term health How good health can make you more efficient - and make more money Quick and healthy snack ideas The episode covers habit-building techniques, such as micro habits, and emphasises the significance of sunshine and hydration in everyday routines. Perfect for writers who spend long hours at their desks looking to...
2025-11-0941 min
The Content ByteMarketing without shouting, with Mia FilemanThis week Rachel and Lynne are chatting with marketing expert Mia Fileman about marketing strategies for freelancers. We talk about: The concept of the 'trust recession' Mia's 'Honest Marketing Method' that emphasises transparency, connection, creativity, and conversation Effective community engagement Unconventional collaborations The importance of one-on-one client interactions, which help freelancers build genuine trust and stand out in a crowded market The episode also provides an overview of the Ripple Festival, Mia's innovative small business event combining business discussions with live music, comedy, and art. Find out all about the Ripple Festival at htt...
2025-11-0239 min
The Content ByteIlise Benun on how to use AI to find clientsThis week Rachel and Lynne talk about how to find clients using AI with their guest, Ilise Benun, a business coach for creatives. In a practical and inspiring chat, Ilise takes us through (step-by-step) how to utilise AI for client acquisition, showing how to find your perfect clients and then how you can reach out. It's a great conversation, talking about: Why you still need to build relationships in real life Identifying target markets with AI Crafting effective AI prompts Approaching new markets and understanding pain points Networking and engaging with people How to us...
2025-10-2642 min
The Content BytePerfecting a creative flow as a freelancer – with Steven PuriThis week Rachel and Lynne discuss productivity, creativity, and the concept of flow states with guest Steven Puri, the founder and CEO of the Sukha Company. Steven shares his career journey, from working on visual effects for blockbuster movies to developing an app that helps knowledge workers focus and minimise distractions. We chat about: Why it is important to find your "flow state" and practical tips to achieve it Understanding how you work best The importance of a structured routine The impact of environment on creativity How to manage your business as a freelancer
2025-10-191h 08
The Content ByteContent chief Keshnee Kemp on social media, working with Woolworths and setting up an agencyThis week, Rachel and Lynne dive into what's working (and what's not) in social right now with guest Keshnee Kemp - former Head of Content at Woolworths and new agency owner of August One. Keshnee shares insights on: her career journey, from mags to TV to working in client-side and in agencies how traditional media, brand side and agency-side differs why media prepped her for Woollies, then Woollies prepped her for agency work bringing journalists into marketing, and why they can make great marketers running a lean agency operation and how she does it using AI...
2025-10-1227 min
The Content Byte3 tools to stay focused, finish projects and feel calm, with Claire EmersonThis week, Rachel and Lynne discuss essential strategies for enhancing freelance productivity with guest Claire Emerson. Claire, a freelance writer and project consultant, shares three key systems that can help you be more productive: • personal kanban • six-week project rounds • structured journaling She says these tools help freelancers manage tasks effectively, focus on personal projects, and reduce mental clutter. Claire also highlights the importance of setting clear, actionable goals and why she loves analog tools to maintain productivity. Connect with Claire through the following ways: Flourish Newsletter: https://peopleloveproje...
2025-10-0640 min
The Content ByteHow a services guide will attract clients, with Kendall CherryThis week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective. Kendall shares insights on: What a services guide is Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy How a services guide can help build an email list Why freelancers should be displaying their rates, even if your pricing can vary The essential elements for a compelling services guide Tips for incorporating authentic brand voice and storytelling Connect with Kendall through her website: https://c...
2025-09-2137 min
The Content ByteWhy Saying "No" Isn't Enough with Maggie PattersonThis week Rachel and Lynne are joined by Maggie Patterson, creator of BS Free Business and author of 'Staying Solo', talking all about how Boundaries Are a Business Strategy. We explore: The importance of setting firm boundaries in freelance work Strategies to control your schedule How to build a sustainable, stress-free business The benefits of having clear communication and expectations with clients to foster trust and long-term business success Transitioning from spreadsheets to automated systems The value of onboarding processes Tips for maintaining client relationships without sacrificing personal time Listen to Maggie's podcast, Staying Solo...
2025-09-1443 min
The Content ByteLiv Steigrad on 5 things you need to talk about in your businessThis week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers. We also chat about: How to effectively position your services The impact of AI on freelancing Liv's experiences with financial transparency through her 'Dirty Money' series Liv's podcast, which is focused on neurodivergence in business Connect with Liv via these links: Mindset & Markets course: https://mindset-and-markets-masterclass.teachery.co/get-acess P...
2025-09-0738 min
The Content ByteWhen a major life event makes you re-evaluate your career, with Chris Stead This week Rachel and Lynne explore how you can use trauma as a catalyst to change your freelance career with guest Chris Stead, an award-winning journalist and content producer. Chris shares how an e-bike explosion in his home and the subsequent fire led to re-evaluating work priorities, embracing family travel, and developing new income streams as he talks about the profound impact this traumatic event had on his professional and personal life. It's a fascinating chat as we dive into Chris's journey from traditional journalism to running a YouTube channel, self-publishing children's books, and offering c...
2025-08-3154 min
The Content ByteJoanna Savill on blending journalism with eventsIn this week's episode, Rachel and Lynne chat with Joanna Savill, a bit of a legend in the food industry. Joanna shares her career evolution from subtitle translator to a food journalism icon, including her work with SBS TV and The Sydney Morning Herald. The discussion covers: The transformation of Australia's food media over the years Integrating immersive experiences in events How to leverage your transferable skills Managing the ups and downs of freelance life The early days of food websites Joanna also reflects on her role in community-focused government work and her current focus on sustainability in hospitality. Connect wit...
2025-08-2441 min
The Content ByteJane Manning on being a director and writer for television and filmThis week, Rachel and Lynne are chatting with award-winning director and writer Jane Manning. The discussion delves into Jane's impressive career in television and documentary films, which includes being one of the early female directors on Home & Away (and why programs like that matter), as well as significant projects such as Who Do You Think You Are? and Ka-Ching! Pokie Nation. During our chat, Jane shares: Her journey from documentary filmmaking to TV drama Her creative processes The challenges of storytelling in both documentary and drama How a TV series or documentary comes to life What it...
2025-08-1752 min
The Content ByteBetter Homes & Gardens editor Megan Osborne on working in and for magazinesThis week on the podcast, hosts Rachel and Lynne chat with Megan Osborne, editor of Better Homes and Gardens magazine. Megan shares her career journey from food writing to leading large-scale content strategies at prominent brands and now to editing Australia's largest circulation (paid) magazine. She discusses: the evolving role of a magazine editor the integration of print and digital content why you need to understand audience data leveraging social media to engage younger audiences what she's looking for from freelance contributors (and even shares her email address!) Megan offers invaluable advice for fr...
2025-08-1034 min
The Content ByteStop the Scroll: Evelina Kaganovitch on How Clear Copywriting Lands ClientsThis week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon. The conversation covers: Niching down in the freelance world Using social listening tools and AI to improve copy quality Finding the balance between the personal touch and technological help How to create effective email marketing strategies Maintaining trust and community in your audience ... and practical tips for freelancers who are navigating the evolving creator e...
2025-08-0349 min
The Content ByteSabrina Rogers-Anderson on how to niche down and charge moreIn this episode, Rachel and Lynne delve back into the topic of niching down as a freelancer with Sabrina Rogers-Anderson, a health and fitness writer. The discussion covers the challenges and benefits of finding and committing to a specific niche, how to charge what you're worth, and managing finances. Sabrina shares her journey from generalist to specialist, overcoming personal adversities, and the pivotal role a business coach played in her transformation. The episode also touches upon the impact of AI on health writing, the importance of credible, evidence-based content, and she shares practical tips for...
2025-07-2747 min
The Content ByteNadine Nethery on how freelancers can retain customersWe all know that it's so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. Nadine, an audience-driven copywriter and retention strategist, discusses the importance of retaining clients over constantly hustling for new ones. It's a great episode, as Nadine shares insights on: How to create personalised customer experiences Using tools for personal video messages Automating customer touchpoints with email marketing platforms. The value of referral partner programs How AI is impacting freelance copywriters How freelancers can position t...
2025-07-2043 min
The Content ByteSteven Lewis on using ChatGPT as your marketing brainIn this episode of The Content Byte podcast, hosts Rachel Smith and Lynne Testoni discuss the impact of AI on freelance writing and marketing with guest Steven Lewis. Steven, a seasoned journalist and copywriter, offers a deep dive into using AI, specifically custom GPT, to streamline marketing tasks for freelancers. He explains: the practical steps to creating a custom GPT how it can maintain consistent client communication how it can give feedback on your copy to ensure it is on-brand how it can help freelancers focus on high-value creative tasks the ethical considerations of...
2025-07-1348 min
The Content ByteJuliet Rogers on how to get published and what makes a successful bookThis week on the podcast, Rachel and Lynne are chatting with book publisher and author's advocate, Juliet Rogers. Juliet talks about the publishing industry, what has changed over the years and how you can push through all the noise if you want to secure a book deal. She also shares: Stories of some of her biggest publishing successes, including touring with Salman Rushdie, working with John Grisham and seeing Heather Morris find international publishing success at the age of 63 When and why you should use an agent How to have your manuscript discovered within the slush...
2025-07-0650 minThe Content ByteWorking creatively in a regulated industry with Amy HadleyIn this episode of The Content Byte podcast, Rachel and Lynne explore the unique challenges of copywriting in the beauty industry with guest Amy Hadley, a beauty copywriter and journalist. Amy discusses balancing creativity with stringent industry regulations, provides insights into the importance of visibility in finances for freelancers, and highlights how her qualifications and self-taught knowledge have set her apart in her field. There's so much to learn about the nuances of compliant beauty copywriting, maintaining client relationships, and the benefits of niching down in your freelance business. Connect with Amy via her website: https://hadleyco.com.au/ or on Li...
2025-06-2955 min
The Content ByteNikita Morell on niche-ing down and being an expertIn this episode of The Content Byte podcast, Rachel and Lynne dive into the art of niching down in freelance copywriting with guest Nikita Morell. Nikita, a copywriting and messaging strategist specialising in architecture, discusses the value of finding a niche, the benefits of having a focused clientele, and her journey from big brand marketing to freelancing for architects. She shares insights on: managing projects using AI tools for copywriting, strategies for building and maintaining a strong client pipeline. the importance of storytelling in newsletters and leveraging technology such as Clickup and ActiveCampaign to stre...
2025-06-2234 min
The Content ByteBehind the podcast - Lynne & Rachel talk about their partnership This week on The Content Byte, we have something a little different, but hopefully still useful. This episode was originally recorded as part of Austin Church's Growth Without Burnout Summit held recently. This virtual event was inspiring and useful and featured speakers from all across the world talking about how to grow a thriving freelance business without burning out. As part of his amazing summit, Austin asked Rachel and I about our friendship and how and why we started this podcast. We first met Austin when he was the keynote speaker at the Content by Summit in 2024. We...
2025-06-0851 min
The Content ByteJulia Newbould on keeping on top of your finances In this episode Rachel and Lynne discuss the intricacies of freelance finances with Julia Newbould, an editor, journalist, and author with extensive experience in financial reporting. Julia shares insights on transitioning from spreadsheets to accounting software, the importance of financial literacy, and strategies for effective money management for freelancers. She also talks about: Her journey in journalism Her efforts to increase female representation in financial advising Setting up multiple bank accounts for effective cash flow management The significance of emergency funds Superannuation for freelancers Plus tips on raising prices and handling financial anxiety Connect with Julia via LinkedIn https://ww...
2025-06-0141 min
The Content ByteLee Ellwood on editing and industry accreditationThis week on the podcast, Rachel & Lynne are chatting with Lee Elwood, an accredited editor, content writer, and copywriter. Lee shares her freelancing journey, emphasising the value of professional networks and accreditation through the Institute of Professional Editors (IPED). During our chat, Lee talks about: Different types of editing, from copy edits to structural edits and proofreading What IPED accreditation is and how you can achieve it Why she is a huge fan of networks and being active in the editing community How the type of work she does has evolved over the years...
2025-05-2546 min
The Content ByteJenny Valentish on teaching, writing books and the power of writing groupsThis week Rachel and Lynne's guest is Jenny Valentish, a journalist, author, and writing coach, joins the conversation to share her career journey from fanzines to freelancing for The Guardian. She also talks about her new book, The Introvert's Guide to Leaving the House. Jenny dives into the importance of structured feedback in writing groups, the challenges of memoir writing, and the value of teaching practical writing tools. She also shares why she likes to be quite strict about her weekly schedule and how her six-week writing workshops provide a supportive environment for writers to improve their c...
2025-05-1838 min
The Content ByteMichelle Newell on moving from freelancer to thought leaderThis week Rachel and Lynne are chatting with Michelle Newell, a narrative strategist based in Melbourne/Naarm who shares her expertise on using storytelling for content strategy and branding. During our chat, we talk about: How freelancers can transition into thought leadership – and why they should Why you need a unique point of view How to leverage personal branding How to handle a fear of visibility and trolls How to secure speaking gigs, enhance visibility, and charge premium rates for your services Connect with Michelle via her website: https://thestorytelling.biz/ or on LinkedIn: https://www.li...
2025-05-1129 min
The Content ByteGeorgia Rickard on influencing, without being an 'influencer' In this week's episode, co-hosts Rachel and Lynne chat with Georgia Rickard, an award-winning journalist turned content strategist. Founder of the popular Georgia's Media Circle on Facebook (a great group for writers and PRs), Georgia shares her journey from being a travel writer to becoming the youngest magazine editor in Australia at 23. She discusses: the importance of building a personal brand the challenges of making oneself visible online, and the evolving landscape of freelancing with the rise of AI She also talks about how and why she set up Georgia's Media Circle, and her upcoming event, Brand Camp, which is des...
2025-04-2047 min
The Content ByteDan Kaufman on the craft of writing and editingThis week on the podcast, Rachel & Lynne are chatting with former journalist, now educator, writer and editor, Dan Kaufman, about something they all feel passionately about - the craft of writing and editing. We have a lot of feelings about this topic, as we chat about the essential skills freelance writers need, including: the importance of mastering the basics of writing the declining emphasis on subediting and what it means for journalism the need for critical thinking, attention to detail, and self-editing the use of AI in writing and why Dan hates it! Connect with Dan...
2025-04-1350 min
The Content ByteMichal Eisik on building a kickass portfolio website (and avoiding common mistakes)This week Rachel and Lynne are chatting about freelancer websites with Michal Eisik, a copywriter and course creator who shares her expertise on creating effective websites and freelance portfolios. We discuss: the importance of having a well-designed, easy-to-update website the value of client testimonials, and how to manage clippings and case studies website analytics and user behaviour whether you should display pricing on your website Michal also provides insights into different approaches to using your website for lead generation, along with a list of must-have tools for freelancers Whether you're a freelance writer, copywriter, or...
2025-04-0647 min
The Content ByteJosephine Barrett on a career as a screenwriterThis week on the podcast, Rachel & Lynne are chatting with successful screenwriter Josephine Barrett. Josephine is an acclaimed novelist, teacher and script writer, writing and editing successful TV shows, series and movies. She talks about: The difference between script writing and script editing How Home & Away helped her refine her craft How she secures regular work How teaching writing inspires and helps her to be a better writer How she makes a good living as a creative How she organises her day and maintains a disciplined approach to her work Connect with Josephine via LinkedIn: h...
2025-03-3030 min
The Content ByteSara Howard on taking your business Beyond Solo – how to grow and thriveThis week, Rachel & Lynne are chatting with content creator, agency owner and now author, Sara Howard. Sara has just released her first book, Beyond Solo, which is the guide she wished she had when she started her agency - all about how to grow your business and all the different models you can choose from. Sara chats about: What success looks like – and why it means different things to different people Different agency models, from collectives to companies, to hybrid models How she created a positive culture at her agency Why she included a lot of to...
2025-03-2346 min
The Content BytePublisher Rob Johnson on how to pitch a story to an editor (and get a commission)This week on the podcast, Rachel & Lynne are chatting with one of their favourite editors, Rob Johnson. A former journalist and now publisher at Engage Media, Rob talks about what he values from freelance writers and why editors like himself rely on good pitches from their contributors to put a great publication together. He chats about: Whether it's ever acceptable to use AI in a pitch or a story How ideas from freelancers help him as an editor Why he welcomes a new angle on an old idea Why a writer needs to do some research H...
2025-03-1646 min
The Content ByteHelen Dehen on how investing in your business can bring confidence and higher earningsThis week Rachel & Lynne chat with communications consultant and writer Helen Dehen, talking about her commitment to upskilling herself and the many courses she has done - which have helped to drive her business and profitability. During our chat, Helen talks about her early career in TV journalism and her move to freelancing when her twins were born. She shares some of the courses she did in the the early days and how they positioned her to build a strong and successful freelance writing business. Helen talks about: The value of investing in professional...
2025-03-0939 min
The Content BytePetra Buchanan on the challenges of women working in media and freelance reinventionThis week on the podcast, Rachel and Lynne chat with Petra Buchanan, an executive coach and mentor and company director with an international executive career in media, technology and business sectors. We talk about: the changing role of women within media what a non-executive director role involves being the only woman in decision-making rooms mistakes freelancers make common challenges facing women in media careers the importance of good mentors, and so much more Here are some of the links from our chat with Petra: https://psbventures.com.au/ https://www.womeninmedia.c...
2025-03-0347 min
The Content ByteSue Williams on being a successful freelance writer and authorThis week on the podcast, Rachel & Lynne's guest is freelance writer and author Sue Williams. Sue talks about her long and successful career as a writer and journalist and how it led to non-fiction books and now historical novels. During the episode, Sue talks about: How her career started and when she moved to freelancing Her love of travel writing and why she still does journalism Why following a brief and making it easy for editors will give you more work Why it's hard to pitch story ideas, and why it's important How she secured an...
2025-02-0944 min
The Content ByteWriting for purpose-driven brands with Carmen HawkerIn what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable wage. In this revealing episode, she talks about: The difference between not-for-profit and purpose-led organisations Where and how she finds her clients Why she likes project-based work and how she balances her workload The challenges behind 'greenwashing' What...
2024-12-0147 min
The Content ByteWhy You Might be Your Own Worst Enemy When it Comes to Landing Dream ClientsThis week Rachel and Lynne are chatting with Amy Posner, also known as The Client Whisperer, talking about the mistakes many of us make when working with clients, especially at the beginning of our freelance career. Amy is a business coach for freelancers and has some great information on how to find good clients who will pay good money for your work. She talks about: The different types of clients you might encounter How to find the clients right for you How to make more money and deliver value for clients Mistakes freelancers make, including not...
2024-11-2447 min
The Content ByteWhat it's like to be a B2B tech writer with Rosalyn PageThis week Rachel and Lynne chat with a good friend and colleague - B2B tech writer Rosalyn Page. Rosalyn talks about her background in IT and tech magazines, how and why she transitioned to freelance work and all that involves. During our chat, Ros talks about: How she got into tech writing Where she finds her work The pros and cons of writing for agencies Whether tech writing is a lucrative niche Covering conferences in her tech niche Writing thought leadership pieces and white papers How AI can help her brainstorm Connect with Ros at her...
2024-11-1737 min
The Content ByteBuilding a Sustainable Freelance Career in a Gig Economy with Lizzie MulherinThis week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about: Having a business mindset when it comes to freelancing How to mix content work and journalism How to boost your confidence as a freelancer Whether you need to build a personal brand to make good money Common mistakes she sees writers making How to get the most out of AI Whether it is possible to make a good living through Substack Connect with Lizzie via her website: https://www.lizzie-mulherin.com/
2024-11-1044 min
The Content ByteHow to be paid well with Sue WhiteThis week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs. She talks about: Where and how she finds her clients Why journalists need to do copywriting and content to make a good living How she secured a long-running column in prestigious newspapers Whether securing retainers works...
2024-11-0358 min
The Content ByteHow to earn more as a freelancer without ruining your life with Sarah GreesonbachThis week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about: Why she loves B2B content work How she came back from burning out Why you need to master three parts of the client-getting process...
2024-10-2741 min
The Content ByteHow to use community to grow a freelance business with Jenn DonovanThis week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers. In our discussion we cover: Her interesting career story, from lawyer to retailer to marketer Why she loves working in rural and regional communities How the power of community keeps small businesses alive How AI can save you hours of time, so you can focus...
2024-10-2038 min
The Content ByteCreating personality-driven email newsletters with Steven LewisAnd we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can create a powerful conversation between companies and their clients. This week, journalist and content creator Steven Lewis talks all about creating email newsletters for yourself or clients. He talks about: Moving from editorial work to...
2024-10-131h 00
The Content ByteIt's Summit Time! Our pick of the must-see sessionsIt's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year. Some of the presentations include how to: → find new high-paying clients in your niche → hear how to tweak your website to make it work better for you → find out what editors want (and meet three who commission!) → create digital products for an extra income stream → m...
2024-09-0822 min
The Content ByteCorporate communications and using data to create better content, with Cameron PeggCommunications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him. Cameron talks about: The value of storytelling to create content Securing bylines while still at uni What he learned from working in radio Developing courses with Communication and Public Relations Australia How offering content strategy helps you charge more What data journalism means and how statistics and infographics make for better storytelling Working with graphic designers Connect with Cameron o...
2024-09-0146 min
The Content BytePaul Merrill on moving from publishing to contentThis week on the podcast, Rachel and Lynne are chatting with Paul Merrill, a former editor in chief of weekly magazines, who established his own freelance content business five years ago. Paul talks about his early career in the golden era of magazines, the pressure of being a publisher in Australia and then how he set up his own business. Our chat covers: Finding work when you are starting out How his background in journalism helps him create interesting content His newly established niche of award writing and how it has brought in a new income stream Working...
2024-08-1839 min
The Content ByteSarah Aubrey on a career as a voice actorThis week on the podcast, Rachel and Lynne have a special guest - voice actor Sarah Aubrey. A long-time actor, voice actor and freelancer, Sarah shares her career journey and how she found her niche in voice acting and voiceovers. She talks about: Training at NIDA and working as an actor Discovering her talent for voice work Managing the ups and downs of freelance life Coping with erratic cash flow How her agent makes her life easier - and does the hustling for her Setting up her own soundproof studio and how it brought her work...
2024-08-1145 min
The Content ByteLeonie Dawson on Marketing without Social MediaThis week on the podcast, Rachel and Lynne chat with the inspiring Leonie Dawson. Leonie is a marketer, author and course creator, helping businesses develop their marketing - all in just 10 hours a week. We love her approach to work/life balance! In this episode, we chat about: Why social media is not the only way to market How you can find your audience How to think laterally about your marketing How to run a hugely successful business and still have a life Keeping a positive mindset, especially in tough times The opportunities to be found...
2024-08-0547 min
The Content ByteEditor Virginia Jen on how print and digital work togetherThis week on the podcast, Rachel and Lynne are chatting with Virginia Jen, subeditor, writer and now editor. Virginia has worked on some of Australia's most prestigious publications, including Vogue Living, Gourmet Traveller, Home Beautiful and InsideOut. Now at The Local Project, she shares her journey from print to digital and how the two mediums can work together. We also talk about: How she got her start in magazines Getting her dream job The importance of good grammar and syntax Working on multi-platform publications Meeting some of her design heroes Trying to find work/life balance...
2024-07-2943 min
The Content ByteAustin L Church on the $300k flywheel and The Content Byte SummitThis week on the podcast, Rachel and Lynne are chatting with Austin L Church. Located in Nashville, Tennessee, Austin is a writer, marketer, and coach - and is one of the keynote speakers at The Content Byte Summit later this year. Austin chats about his background and his amazing $300k flywheel concept, which is all about how to earn good money, without burning yourself out. He talks about: Earning six figures the wrong way ... and the right way How to outsource well The true art of delegation Changing our beliefs and identity about money and finance Clever tools...
2024-07-2153 min
The Content ByteAkash Arora on working as a travel writer and editorTravel writer, editor and journalist Akash Arora is living the dream - and this week Lynne and Rachel chat to him about what it takes to be a travel writer, what it really means to be on the road almost all the time, and how to get a pitch over the line with him. Akash was actually in the Maldives in an over-the-water villa during our recording, which just added to the allure! We talked about: His early journalism career in India, interviewing Hollywood celebrities Moving to Australia and working in magazines, including Qantas magazine, where...
2024-07-1432 min
The Content ByteRachelle Unreich on freelance writing, and telling her mother's storyThis week on the podcast, Rachel and Lynne chat with freelance writer and author Rachelle Unreich. Rachelle talks about the journey to publication of her compelling memoir, A Brilliant Life, about her mother's story of surviving the Holocaust. She talks about how she used writing to help her through the grieving process, and what it was like to have a bidding war for this, her first book. Our discussion covered: Talking to her mother about her story while she was dying How she approached writing the book and finding a publisher The extensive research involved in the book...
2024-07-0741 min
The Content ByteMoving from freelancing to starting your own agency, with Vanessa KeysThis week, Rachel and Lynne chat with agency content director, Vanessa Keys. Vanessa shares her career journey from work experience in glossy magazines, to securing feature writing roles before travelling to London and working in large agencies. Now the head of content and strategy at Slice, her Adelaide-based content agency established with colleague and friend Liz, Vanessa now boasts some big-name clients and a healthy business. We chat about: The difference between freelancing and agency life What it's like to come back to your home town How large agencies work What agencies are looking for from...
2024-06-3039 min
The Content ByteMaking business finance accessible with Justine McLeanThis week Lynne and Rachel chat with Justine McLean, who is on a mission to help small business owners and freelancers understand their finances. Her new book, Business Money Magnet, is all about how to master your money, boost profitability, and be the boss of your financial destiny. Justine talks about: How to be less anxious about money How to manage your tax How important financial goals are for freelancers What success looks like for many of us Creating a business mindset So much inspiring and practical information! Connect with Justine and her co...
2024-06-2342 min
The Content ByteWriting your first novel, with Siobhan O'BrienThis week, Rachel and Lynne chat with writer Siobhan O'Brien, who has just released her first novel to much acclaim - All the Golden Light - details here: https://www.harpercollins.com.au/9781460762004/all-the-golden-light/. Siobhan talks about the writing process and how writing fiction was so different from her previous non-fiction projects. She talks about the realities of being a first time author, including: Learning to market your book Meeting your readers How much you really make as a writer in Australia Doing the research for a historical novel Editing your book and learning how to...
2024-06-1743 min
The Content ByteAll about pricing for freelancers with Jasmine ParasramThis week, Rachel and Lynne chat with the Pricing Queen, Jasmine Parasram, and talk all things pricing, an issue that we know freelancers, both new and experienced, struggle with. Jasmine talks about: How to price your work Hourly pricing vs value and project-based pricing When (and if) to discount Charging with confidence How to attract high-paying clients It's a great episode with lots of a-ha moment that will help you rethink the way you value your work and the clients you work with. Locate the resources that Jasmine mentions here: https://creativebusinesskitchen.com...
2024-06-0253 min
The Content ByteLouise Milligan on storytelling, investigative reporting and her new book, Pheasant's NestThis week Rachel and Lynne welcome investigative journalist Louise Milligan to the podcast hot seat. Louise talks about her work on Four Corners and her previous non-fiction books, Cardinal, The Rise and Fall of George Pell and Witness, An Investigation into the Brutal Cost of Seeking Justice, as well as Pheasants Nest, her newly released novel. The discussion covers: The creative process of Louise's first novel and how it differs from journalism and non-fiction How the book expands on the usual way we consume a crime story Covering confronting issues in both fiction and journalism Gendered vi...
2024-05-2647 min
The Content ByteCombining freelance writing and news journalism with Caroline RichesWe just love to meet freelancers who have managed to combine different types of writing into a successful career. This week, Rachel and Lynne chat with Caroline Riches, a news journalist for 25 years who works in the SBS newsroom part time and then does freelance writing work for the rest of the week. We talk about: Balancing the two roles Why she loves the flexibility of casual work What newsrooms are looking for from casual journalists and how to get a foot in the door The stress of covering big news stories How great it is to be...
2024-05-2035 min
The Content ByteStories from our audience: when freelancing kicked you in the assThis week, Rachel and Lynne are doing something different! They have turned the microphone over to some of their listeners. In this great compilation episode, listeners and former guests share some of their stories about difficult times as freelancers and how they recovered. It's all about real-life experiences and resilience - and learning from our mistakes. Thanks to the following people for contributing (and those who aren't listed here as they preferred to stay anonymous): Anf Chansamooth https://www.anferneec.com/ Rebekah Lambert https://unashamedlycreative.com.au/ Belinda Weaver https://www.c...
2024-05-1253 min
The Content ByteJessica Mudditt on leaving journalism to start her own publishing companyThis week Rachel and Lynne have a return guest - Jessica Mudditt. A journalist and author, Jessica has embraced risk and adventure to start her own publishing business, Hembury Books, which provides coaching and ghostwriting services to non-fiction authors. Jess talks about what helped her decide to make this career shift, how and why self-publishing is a great option for many authors and some of the challenges of working in today's publishing industry. We cover: What it's like to have your own book in your hand Writing her own memoirs The publicity machine How t...
2024-05-0655 min
The Content ByteFrom magazine editor to content creator on the tools: Meet Natasha DickinsThis week on the podcast, Rachel and Lynne are chatting with Natasha Dickins, a former magazine editor who has carved out a great career creating content for DIY clients. Natasha talks about her love of good tools and DIY projects and how she has turned this into a career. She talks about: Her career writing in magazines Her love of being 'on the tools' Setting up her workshop on the mid-north coast of NSW How she uses her skills to create content for brands How she prices her content and includes package rates Connect with...
2024-04-2852 min
The Content ByteUsing evergreen marketing to avoid slow seasons as a freelancer - with Prerna MalikThis week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about: Mistakes freelancers make with their marketing How to create a constant flow of work The power of storytelling in email marketing Creating packages and using them to grow your business Finding clients in slow times ...and how to work with your spouse! Connect with Prerna and Mayank and do their quiz https://contentbistro.com/quiz/
2024-04-2143 min
The Content ByteCombining journalism with media training – with Theresa MillerThis week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. Her story is fascinating and inspiring and covers: How to use journalism skills as a media trainer Working with companies and individuals to put a journalism lens on issues How she finds clients How she packages and prices her services How introverts can thrive in the media ... and why women need t...
2024-04-1451 min
The Content ByteLisa Almond on copywriting and life-or-death crisesThis week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Her background in writing and journalism What appealed to her about being a paramedic Training in a new career while balancing existing work and family How she juggles both roles How she plans to include her paramedic knowledge into her writing Some of her stories from the frontlines of emergency first aid Connect with Lisa via her w...
2024-04-0735 min
The Content ByteNicole Webb - journalist turned media expert and book publicistThis week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's career as a TV journalist, presenter and producer Travelling around Asia and working remotely Writing her own book and using her contacts to publicise it How this developed into a new service What new authors need to know about publicity The importance of maintaining contacts
2024-03-2431 min
The Content ByteWorking with freelancers with Rounded's Grant McCallThis week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable! During our conversation, he talks about: How businesses often ignore the potential of freelancers as customers How he created a product he needed - and then took it to the next level Common mistakes freelancers make Why multi-disciplinary freelancing is the future The freelancer skills we will need in 2024...
2024-03-1746 min
The Content ByteSpecialising in email marketing with Eman IsmailThis week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche. During our conversation, Eman talks about: What it takes to create a great email campaign Mistakes that business owners and copywriters often make when creating email campaigns How to not sound sales-y in your emails Using storytelling in emails to create more powerful and memorable campaigns Where she finds her clients
2024-03-101h 03
The Content ByteWeb 3 and content marketing with Bec HaddadThis week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating! We talk about: What Web 3 is and how it relates to content marketing The tools you need to understand it How it affects freelancers How to prepare yourself for this new frontier Working with agencies Find Bec through her website: https://www.rebeccahaddad.com/ And, d...
2024-03-0340 min
The Content ByteSuccessful freelancers: stylist, writer and photographer Jessica BellefThis week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book. Jess talks about: How beginning as a visual merchandiser influences her work Discovering writing later in her career How relationships help to build a pipeline of steady clients/editors Why she wanted to branch into photography How her book came about...
2024-02-2539 min
The Content ByteSuccessful freelancers: Julie Lee and the Medium Rare storyThis week Rachel and Lynne are chatting with successful freelancer (and tree-changer) Julie Lee. Julie was one of the first employees at Medium Rare Content, a highly successful content agency with lots of high-profile clients. Julie talks about her years with Medium Rare - what it was like building up the business and working with clients as well as some of the secrets of the agency's success. She talks about: Moving from consumer magazines to content work What makes a successful freelancer Offering strategy to clients What she's learnt as an editor and then...
2024-02-1834 minThe Content ByteWhy blogging isn't enough for SEO - with Abbey of the Duo CollectiveThis week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about: Domain authority with search engines and what that means Keywords, search traffic and backlink strategies And why you absolutely need a backlink strategy plan to supplement your content strategies in order to grow with search engines It's a great way to understand new developments in SEO and to...
2024-02-1145 min
The Content Byte6 types of collaborations freelancers can do to get workThis week's it's just hosts Rachel and Lynne as we get back into the swing of things - and set ourselves up for a new year of freelance work. And, as the saying goes, it's not what you know, it's who... so this week we are talking about collaboration. We believe in an abundance mindset - that there is enough work to go around and that it's good to share tips and tricks on securing solid, well-paying gigs. We share our tips (and real-life examples) of how collaborations with other creatives can bring you extra w...
2024-02-0426 minThe Content ByteSpecialising your way to higher rates with Abi PrendergastThis week Rachel and Lynne have a special guest talking about how nicheing down (or specialising) can bring you higher income clients and a more successful and resilient business. Funnel strategist and conversion copywriter Abi Prendergast shares her story on how she found her niche of working with course creators and why specialising works for her. We talk about: Why she loves the 'laptop lifestyle' Working with Copyhackers and how it set her up for success Going viral in the copy world Why she loves working for herself How solving problems for clients is the key t...
2024-01-2144 min
The Content Byte6 things freelancers need to start doing on LinkedIn in 2024 with Adam FranklinAnd we are back for 2024 - and with such a useful episode! This week Rachel & Lynne chat with LinkedIn expert Adam Franklin on how to use this super-helpful and useful social media tool to get more work and improve your visibility. He shares his top 6 tips on starting the year by optimising your LinkedIn profile and ways that you can make the medium work for you (and it's much easier than you might think!). Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamfranklin/ Bluewire Media can be found at: https://www.bl...
2024-01-1549 min
The Content ByteKey learnings from The Content Byte SummitThis week, Rachel and Lynne are recovering from our first-ever The Content Byte Summit. It was a whirlwind of two and a half days of learnings, connections and aha-moments. This week, before we both take a break, we are going through our favourite tips and tricks from all the speakers and panels - and what we are taking to our own freelance business. We talk about: Ed Gandia's keynote talking about how to charge for the value that you add to your clients - not strategy, but advising The panel with Lindy Alexander and Jennifer Goforth G...
2023-09-2424 min
The Content ByteSteve Colquhoun on working as a freelance journalist, copywriter and motoring writerThis week, we're chatting to Steve Colquhoun - a journo, editor and copywriter based in Geelong, Victoria. He started in media at the age of 17 after leaving school, cutting his teeth on mastheads such as The Age, Herald Sun and Cairns Post. He's also worked extensively as a motoring journalist - and since going freelance in 2016 has met the content needs of a variety of clients including Mercedes-Benz, Deakin University and NAB. We chat to Steve about... + what it's really like writing about the world of fast cars + the challenges that come with having...
2023-07-0935 min
The Content ByteNew to freelancing? Here's how to get your first clientsThis week, hosts Rachel and Lynne are responding to a question we had on Instagram from an entry-level writer asking how to get her first clients. So we are sharing our 12 tips (6 from each of us) on how to land your first freelance writing client when you have no experience. We talk about: Finding your niche Using that niche to target clients in that area Partnering with freelancers who are a little bit ahead of you and might be able to sub-contract to you, so you start to get some clippings How short-term contract work will he...
2023-07-0218 min
The Content ByteEd Gandia on AI, strategy and The Content Byte SummitThis week on the podcast, hosts Rachel Smith and Lynne Testoni chat with Ed Gandia, a business-building coach and successful podcaster. Ed is also one of the two keynote speakers at our conference, The Content Byte Summit, being held in Sydney in September this year, flying in from the US just for us. We talk to Ed about building a resilient business, dealing with the threat of AI, why strategy helps to set you apart and command a higher rate and, of course, what he's looking forward to doing on his trip to Sydney. It's...
2023-05-2828 min
The Content ByteHeather Smith on blending accounting services with a career in contentThis week on the podcast Rachel and Lynne's guest is accountant Heather Smith. As well as consulting with small business, Heather has created a side hustle as a writer, creating content and writing some successful 'For Dummies' books. She is also a columnist for Acuity magazine. She talks about creating a career that uses her professional knowledge and how she's honed her writing skills, often using AI to help her in terms of ideas and a framework. We talk about: The tough editorial demands of the 'For Dummies' brand How she splits her work between accountancy...
2023-02-1230 minThe Content ByteCharlotte Dallison on writing about fashion and lifestyle – plus securing a book contractRachel and Lynne's guest this week – our first for 2023 – is Charlotte Dallison. Charlotte's mantra is Blonde not Beige and she has built a successful career as a writer, podcaster and vintage fashion aficionado. We chat about: How she built her vintage fashion business and used that following to leverage her writing career Using Substack for her newsletter and how the platform has grown The story behind securing her book deal, which is coming out late in 2023 Being a digital nomad Working on her book thanks to a creative residency in Sardinia Connect with Charlotte here: http...
2023-01-0834 minThe Content ByteOur Best-ever Set-and-Forget Tips for the HolidaysThis week, Rachel and Lynne are preparing for the holiday break - and we share our best-ever tips on how to manage cash flow, clients and set yourself up for a great 2023. We talk about: Taking on lots of work in November and December to build up a financial buffer Creating an Out-of-Office message for clients Working inhouse to take the pressure off the hustle Pre-scheduling social media Writing SEO-optimised blog posts ahead of time Thanks as always to Rounded for sponsoring The Content Byte. Connect with us: Rachel's List for job-seekers: w...
2022-12-1313 min
The Content ByteNavigating the job search and recruitment process with career and interview coach Leah LambartWhat happens when you're freelance... and you keep getting distracted by cool permanent jobs passing you by? When you're a bit over the hustle, and want to go back to the 9-5 - even for just a year or two? It happens, as we talked to Joh Leggatt about in this recent episode. So, for a bit of a follow-up from that, we're talking to career and interview coach Leah Lambart about what happens next: + how to get into the 9-5 mindset when you're used to being your own boss + how to show employers you're serious about...
2022-11-1433 minThe Content ByteSuccessful freelancers share their tips – Annie ReidThis week Rachel and Lynne chat with copywriter and ghost writer Annie Reid about her career writing copy for the architectural, design and property industries. She shares how she finds clients, how she started in her niche and what she loves about writing the words in beautiful coffee table books. Find Annie at https://atrium.media/ Connect with us: Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: www.rachelsmith.com.au Thanks, as always, to our sponsors w...
2022-11-0837 minThe Content ByteWhy social proof is so powerful, with Kirsty FantonThis week Rachel and Lynne chat with launch copywriter and psychotherapist Kirsty Fanton about 'social proof' - what it is, why it's an important (and powerful) part of your marketing efforts and how to get it. An inspiring and informative discussion. Find Kirsty at https://www.kirstyfanton.com/ Connect with us Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: www.rachelsmith.com.au Thanks, as always, to our sponsors www.rounded.com.au. Easy accounting and invoicing software, m...
2022-10-3134 minThe Content ByteHieu Nguyen on moving to New York and creating a successful freelance careerIn this episode, we delve into the successful freelance journey of creative director Hieu Nguyen, who moved from a busy print publishing career in Australia to working in New York and starting his own design agency. Find out about: + Hieu's early years, including coming to Australia on a boat from Vietnam + How he got into graphic design and some of the amazing brands he's worked with, including Gourmet Traveller, The Australian Women's Weekly, Amazon Publishing, AT&T and many others + His tips for creatives keen to move to New York - from visas and sponsorship...
2022-09-2638 minThe Content ByteSuccessful freelancers: Meet journalist and editor Grant JonesContinuing on with our successful freelancer series, we're chatting to journalist and editor Grant Jones, a former TV producer and newspaper section editor who now runs his own content agency and communications company. He's also cowritten the recent book, A Caring Life: What fifty years in nursing has taught me about humanity, compassion and community, by Keith Cox with Grant Jones. Find out how Grant had to reinvent himself during Covid, the skills he's picked up since starting out as a journalist so many years ago, and his tips for freelancers starting out. Connect with Grant...
2022-09-1935 minThe Content ByteSpecialising in grant writing with Martina DonkersThis week Rachel and Lynne chat with successful freelancer Martina Donkers, who is a specialist grant writer. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia! You can connect with Martina via her website: http://www.martinadonkers.com/ Lynne's website https://www.lynnetestoni.com/ Rachel's website https://rachelsmith.com.au/ Rachel's List https://www.rachelslist.com.au/ Many thanks to Rounded for sponsoring this episode...
2022-08-2139 minThe Content Byte5 templates you need as a new copywriter or content producerIf you're setting yourself up to write copy or content for clients, it may be tricky to figure out the most important templates you need to have in place and why. These will be things you'll learn about, tweak and hone as you go, but in this episode we save you time and hassle by distilling it down to five templates we recommend you have from the start - and why they're so useful. Many thanks to Rounded for sponsoring this episode! Rounded offers user-friendly accounting and invoicing software, made just for freelancers and sole traders.
2022-08-0816 minThe Content ByteFuture-proofing your career with Dr Marcus BowlesThe pandemic may have changed the way we work forever, says Dr Marcus Bowles, Rachel and Lynne's guest on the podcast this week and he feels freelancing might be the way of the future. In this thoughtful and far-ranging discussion, he chats about the careers of the future and all about micro-credentials and why they are important. Prepare to be inspired and challenged! Dr Bowles' website is here: https://marcbowles.com/ This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole...
2022-07-1730 minThe Content ByteHow to build your contacts book Savvy writers and freelancers all know that it's who you know, not what you know! A solid contact book is a huge asset for journalists, copywriters and content writers and this week Rachel and Lynne talk about how to find and nurture your contacts - and how to organise them so you can find the right expert at the right time. This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It's everything you need to make freelancing easier! Find out more a...
2022-07-1126 minThe Content ByteHow to beat freelancer fatigueThis week - the end of our financial year - Rachel and Lynne talk about fatigue. Ever since we spoke to Madeleine Dore about the cult of productivity, we've been mindful of not ignoring our fatigue levels and trying to be kind to ourselves. We recognise when we're at our best and when we're just pushing through to feel a bit ahead the next day. We share our tips about how we stay fresh, relevant and how we both avoid burnout. This podcast is sponsored by our good friends at Rounded, easy accounting and in...
2022-07-0423 minThe Content BytePersonal branding with Emma LovellBuilding a personal brand may sound a bit 'ick' to some writers, but it is a vital marketing tool for your freelance business. Branding expert Emma Lovell takes the awkwardness out of branding with her fun and practical approach. She is Rachel and Lynne's guest on the podcast this week, showing why creating your personal brand is important and how it can bring you more business - and the right clients. Find out more about Emma through her website: https://lovellycommunications.com/ Rachel's List is here: https://www.rachelslist.com.au/ Rachel's own w...
2022-06-2741 minThe Content ByteCampbell Mattinson on wine writing and finally publishing his 30-year-old manuscriptSuccessful freelance writer Campbell Mattinson talks about how he secured the perfect gig - wine writing. In his chat with host Lynne Testoni, he also shared: How he copes with the delivery of 30 bottles of wine a day The changes in wine writing over the years How he finally published the novel that had been in his bottom drawer for 30 years How photography has made him a better writer Get in touch with Campbell via his website: https://www.campbellmattinson.com/
2022-03-2026 min
The Content ByteFreelancer Monique Butterworth on how to make a living in the world of celebrity journalismThis week, Rachel and Lynne chat with Rachel's List gold member, colleague and long-time freelancer Monique Butterworth, who shares behind-the-scenes tales of celebrity interviews, the huge budgets of magazines in days gone by and why being professional and meeting deadlines still matters. We chat about: Monique's start in journalism and moving from a country town to Sydney Why developing relationships is the key to securing continual work Why a financial safety net is essential when you start freelancing Her favourite tools of the trade Why you should treat everyone with respect And why you should always d...
2021-10-1135 min
The Content ByteEverything you need to know about virtual assistantsEver thought of using a virtual assistant (VA)? This week on the podcast, Rachel Smith and Lynne Testoni chat with Fiona Campbell, who runs Thought Penny, an Australian team of VAs, as well as the VA Lead Network. Fiona talks about why you might not need a VA and how to automate your processes instead, all about opportunity cost and how to find the perfect assistant for your creative business. We cover: How to be more efficient with your time Automating processes When you don't need a VA Types of projects a VA might help with How to...
2021-08-1643 min
The Content Byte7 Things you must have on your websiteThis week Rachel and Lynne are talking about your biggest marketing tool – your website! We are constantly surprised how many writers don't have a website, or have one that misses crucial pieces of information. This week, website developer Jude Love from Love Communications talks all things websites and what creatives need to include. Her 7 tips on what to include are: A sales mindset – make every page a sales page. This means a clear definition of your audience/clientele, the problems you solve, social proof and clear call to action. Your Unique Value Proposition above the...
2021-04-1232 minThe Content ByteWhat we learnt from 2020 - and what we'll do differentlyHosts Rachel Smith from Rachel's List and journalist and content creator Lynne Testoni talk about what we have learnt during 2020 – and how it has made our work better. Last year took us out of our comfort zones, but it wasn't all bad. We each share our tips on what we are doing differently because of the pandemic.
2021-01-1720 minThe Content ByteWhat freelancers need to know about Instagram with Sara TaskerHosts Rachel Smith from Rachel's List and journalist and content creator Lynne Testoni talk to Sara Tasker of MeandOrla and Hashtag Authentic about Instagram and how to make it work for you as a freelancer. About Sara Sara is an Instagram Expert and Creative Business Coach, best-selling author and host of the successful podcast Hashtag Authentic where she shares Instagram strategies and support. She runs courses and retreats on Instagram and has more than 200,000 followers on the platform – last time we checked. In this episode we talk about: How Inst...
2020-10-1237 min