Shows
The Simple and Smart SEO ShowProfit-First Strategies for E-Commerce Sellers: How to Compete with Amazon (Without Google!) Part 2 With Austin BeckerIn this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.Here’s what you’ll learn:How to drive traffic without depending on Google (hint: email + social!)Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROASTh...2025-06-1820 min
The Simple and Smart SEO Show🎙️ SEO, Personal Branding, and How to Stand Out in 2025 with Shreya LaCock (Part 2)In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅, and why personal branding is no longer optional if you want to thrive. They also dig into how AI is reshaping SEO jobs — and why adaptability is your ultimate superpower. 💪🏼Grab your...2025-04-3019 min
The Simple and Smart SEO ShowSEO Content Decay & Connecting Traffic to Revenue – Part 1 with Alyssa CorsoIn this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insights on how to make your existing content work harder for your business. Whether you...2025-03-2615 min
The Simple and Smart SEO ShowGoogle Ads vs. SEO: How to Choose the Right Strategy for Your Business with David Green (Part 2)In this jam-packed Part 2 episode, I continue my insightful chat with David Green, founder of Devslove.com. We dive deep into Google Ads, strategic ad spend, and the realities of running paid campaigns for small businesses. David shares expert insights on choosing the right platform, retargeting strategies, and why SEO and AI-driven search are shaping the future of digital marketing. Plus, we discuss pricing, profitability, and setting the right goals to make digital marketing actually work for your business. If you're an entrepreneur looking for a clear strategy to maximize your onli...2025-03-1931 min
The Simple and Smart SEO ShowLeveling the Playing Field: AI, Google Ads & Small Business Success with David Green (Part 1)In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing! Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center. We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer optional. What You’ll Learn in This Episode:💡 AI’s Role in Leveling the Playing Field – How small bu...2025-03-1219 min
The Simple and Smart SEO ShowBranding, SEO, and Smart Business Growth [Follow Through Friday]In this special solo episode of The Simple and Smart SEO Show, host Crystal Waddell reflects on her conversation with branding expert Mordy Oberstein. She shares key insights on defining your brand identity, optimizing SEO for conversions, and making smart business decisions that foster growth. Crystal also provides real-world examples of how she applied these lessons to her e-commerce business, proving that when branding and SEO work together, magic happens. If you’ve ever struggled with niching down, pricing your products right, or making your website more engaging, this episode is packed with actio...2025-02-2613 min
The Youthful Older YogiYOU DESERVE A RETREAT with MJ WADDELL & TERRI ORRSend a text and share your thoughts. We want to hear from you!In this episode MJ Waddell and Terri Orr invite you to join them on their NURTURE & NOURISH RETREAT. A five-day, four night relaxing adventure on Bald Head Island, NC.Bald Head Island is a two-mile journey across the Cape Fear River from Southport, North Carolina. You can reach this exquisite subtropical island only by passenger ferry or private vessel.PRACTICING YOGA AND MEDITATION, EN...2025-01-2531 min
The Youthful Older YogiBeginnings and Endings with MJ WaddellSend a text and share your thoughts. We want to hear from you!Send a voicemail with your question or thought, it might be part of a future episode: https://www.speakpipe.com/ShareyogawithmjIn this episode MJ shares research on habits, ambitions and desire to make a change and stick with it.MJ dives into the data of why 92% of people abandon their resolutions within two weeks.She shares the meaning of Samskara, the sanskrit word for habit, and how she is...2025-01-1117 min
The Simple and Smart SEO ShowSEO and Digital Marketing: Prioritizing What Matters with RJ LicataIn this episode of the Simple and Smart SEO Show, host Crystal Waddell chats with marketing consultant RJ Licata, founder of Me First Marketing. RJ shares his journey from corporate marketing roles to entrepreneurship, diving deep into the importance of prioritization, strategy, and betting on yourself in today's fast-paced business environment. Whether you're navigating the world of SEO, building a brand, or just trying to focus your resources as a small business owner, this conversation is packed with actionable insights to elevate your marketing game.Key Takeaways:Strategy Over Tactics: Un...2025-01-0840 min
The Youthful Older YogiBreath is Beautiful with MJ WaddellSend a text and share your thoughts. We want to hear from you!In this episode MJ shares tips and resources when you're dealing with a respiratory illness and it's hard to take a deep breath.Yoga is the practice of joining breath, body and mind. When the breath and body are weakened from illness, practicing is put on hold so your miraculous body can heal.She explores the questions: Should we teach or practice while we're sick?Are there exercises or remedies that help to expedite our recovery?...2024-12-0716 minThe Simple and Smart SEO ShowBlack Friday Tools For Your Tech Stack To Build and Grow Your BusinessIn this episode, I (Crystal Waddell) reveal the must-have tools that fuel my entrepreneurial journey and business success. Add these to your Black Friday 2024 deals list!This episode contains affiliate links, which means I could receive payment if you make a purchase after clicking on one of the links. Not all links are affiliate links and these are all products I use and fully recommend! From client management tools like HoneyBook to SEO powerhouses such as Surfer SEO and Dragon Metrics, I walk you through the essential software that...2024-11-2710 min
The Youthful Older YogiTeaching During Turmoil with MJ WaddellSend a text and share your thoughts. We want to hear from you!In this episode MJ shares times she's had to teach yoga when that's the last thing she wanted to do. She explores the questions: How do we teach during times of personal distress?How do we make our student's feel good, when we feel like shit?How do we navigate different personal and political views while maintaining our own personal convictions?MJ has taught during a heart-breaking divorce, injuries, the pandemic and presently when many in this country are...2024-11-1614 min
The Youthful Older YogiMeditation Made EasySend a text and share your thoughts. We want to hear from you!In this episode I'll share with you a simple way to start a meditation practice. No need to sit for a long period of time, trust me that will suck if you're new to meditation.Just 10-12 inhales and exhales can do wonders. You start to tame and train you mind.Meditation is just that, you become the tamer and trainer of your mind.It's simple but it may not feel easy as your mind isn't used to b...2024-11-0215 min
The Youthful Older YogiNo Age Limit with MaryJayne WaddellSend a text and share your thoughts. We want to hear from you!In this episode, I'm the guest! This is my first, off-the-cuff episode. Non-scripted, just a from-the-heart thank you to my teachers, my trainings and my willingness to keep learning and growing.Honestly, the yoga is the easy part as I love my practice and it's ever evolving surprises. The hard part is learning how to share it virtually and all the technology involved. There is usually a daily outburst of complete frustration when attempting to learn how...2024-10-1928 min