Shows
Masters of SearchThe Modern Content Marketer | Maddy (Osman) French
After 10+ years building The Blogsmith into a content agency serving B2B giants like HubSpot and Klaviyo, Maddy Osman French made an unexpected move: she went in-house. Now at DigitalOcean, she represents a "content engineer". A marketer who blend process thinking, technical depth, and AI workflow automation to scale content operations efficiently.
What makes Maddy's perspective particularly valuable is this combination of agency and in-house experience, paired with genuine technical depth. She's a bestselling author of "Writing for Humans and Robots," a certified content engineer from AirOps, and someone who actually builds RAG pipelines with n8n...
2026-02-041h 12
BizTech SuperheroWriting for Humans and Robots: Maddy Osman on AI, Automation, & Tech ProductivityIn this episode, host Joshua McNary chats with content process consultant Maddy Osman, author of Writing for Humans and Robots and founder of The Blogsmith agency. Based in Denver, Maddy is passionate about helping B2B technology brands streamline and scale their content operations with smart technology and optimized processes.Joshua and Maddy dive into the realities of writing and business in the age of AI, discussing how automation, SaaS tools, and artificial intelligence are transforming workflows—while also highlighting why processes and human expertise remain essential. Maddy shares her experiences leveraging tools like Zapier, Loom, Scribe, an...
2025-12-1533 min
Sell With AuthorityHow to Build Trust Through Consistent Content, with Maddy OsmanThis episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process. You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll soon be sharing with our community. As we've seen time and again from our work alongside agency owners and their teams — trust, or the lack of it — is one of the biggest obstacles to ha...
2025-11-1941 min
The WP Minute+Content Creators: Fleeing AI or Fighting Back?Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Matt is joined by veteran writer Maddy Osman to discuss the evolving landscape of content creation in the age of AI. Maddy shares her journey, including her recent book and course launch, and reflects on the impact of AI on writing and content marketing. They explore the balance between leveraging AI tools and maintaining human creativity, the importance of...
2025-07-1439 min
Post Status PodcastsPost Status Happiness Hour | Session FourteenIn this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Maddy Osman, founder of Blogsmith Content Agency and author of "Writing for Humans and Robots." They discuss the importance of developing a unique brand voice in an era dominated by generative AI. Maddy emphasizes the need for clear style guidelines to maintain consistency, especially for brands producing listicle content. She shares insights on using custom AI models to uphold brand style and the ethical implications of AI in content creation. The episode concludes with Maddy recommending the "Three-Body Problem" series and inviting new clients for 2025.
2024-11-1534 min
Triple ClickWhat's The Deal With: Dragon Age?For the first time in ten years, a new Dragon Age is out this week. Maddy and Jason give some quick impressions on Dragon Age: The Veilguard, then get into overall series discussion with Kirk. The three of them talk about the long shadow of Origins, how the series has evolved over the years, and why people love Dragon Age characters so much.One More Thing:Kirk: The Legend of Vox Machina (Prime Video)Maddy: Scream (1996)Jason: We Solve Murders (Richard Osman)LINKS:Kirk’s 2014 Dragon Age lo...
2024-10-311h 03
Creators Getting PaidHow a Content Creator Grew a Content Agency and Online BrandIn this episode, I speak with my friend Maddy Osman, founder of The Blogsmith Content Agency. We met years ago in the most hilarious way ever. Since then we've both grown very different onine businesses. Maddy is an agency owner and author. We talk about that business model, ponder the question "Is blogging dead" and more. Show Notes https://creatorsgettingpaid.com/how-to-start-a-writing-marketing-agency
2024-07-1827 min
Beyond the Binary: Women's Voices in TechTech Freelance Work With Maddy OsmanMaddy Osman discovered her deep love for all things digital back when she was doing freelance work in tech. Finding her purpose in this space, she strived to grow her skills and build her network, eventually starting her own B2B content SEO agency. In this episode, she joins Asmita Puri to share the genesis story of The Blogsmith, as well as her strategies for maintaining a collaborative team and setting the right business standards. Maddy also discusses how she mastered the art of work delegation that allowed her to step away from the daily operations that consume a hu...
2024-04-1832 min
Lessons in LeverageThe SEO Playbook with Maddy Osman - Episode 28SummaryMaddy Osman, founder and CEO of the Blogsmith, shares her journey from teaching herself web design to becoming a successful content marketer. She emphasizes the importance of early influences and exposure to different marketing areas in shaping her entrepreneurial path. Maddy highlights the value of sales skills and the role they played in starting her own business. She also discusses the significance of building a repeatable process and leveraging her sales experience. Maddy provides insights into the state of SEO and content marketing, emphasizing the need for unique and human-focused content. In this conversation, Maddy Osman...
2024-04-1049 min
silverliningproductions's podcastE0523 - The KitchensinkWP Podcast - Where Are They Now - Part 2This week I share updates from three past podcast interviews. Upcoming Events WordCamp Asia 2024 7 March–9 March, 2024 Women WordPress Day 8 March, 2024. Costa Rica. Segment 1: In the News Article by Jyolsna on WPTavern support-inclusion-in-tech - Tumblr — selling Data for AI? Segment 2: Where Are They Now - #2 Maddy Osman Sally Gradle Jessi Gurr Segment 3: Tool of the Week DeDupeList.com
2024-03-0419 min
The Savvy ScribeEP238: Sales and Networking and How to Make Money With Side Projects/Online Marketplaces With Maddy OsmanSend us a textWelcome to another exciting episode of The Savvy Scribe podcast and today, we are going to talk about sales and networking. My guest, Maddy Osman, shares her tips for freelancers on how to use online marketplaces like Fiverr and Upwork to find clients and grow their businesses. She also discusses how to add value to your services and increase your earnings.Key Takeaways:→ Online marketplaces like Fiverr and Upwork can be a great way to find clients when you’re starting out.→ There are a number...
2023-10-3134 min
Write Publish MarketEpisode 132 : Write a Book to Grow Your Business with Maddy OsmanThere are many ways of promoting a business, ranging from hiring salespeople, advertising, and using social media. Writing a book is one of the untapped ways to market your business. Join this conversation with Maddy and learn how her book, Writing for Humans and Robots: The New Rules of Content Style, has been a game changer in her business. Find the raw transcript and full show notes here.
2023-10-0322 min
Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeWant People to Find Your Podcast? Do More Than Just Tweet with Deirdre TshienI used to think that promoting my podcast was a matter of tweeting it (Xeeting it?) and hoping for the best. And while I’ve learned a TON over the years about what to do, and what not to do, Deirdre Tshien still blew my mind as we talked about her traffic pyramid. As the co-founder and CEO of Capsho (an AI tool to help create promotional assets), she knows a thing or two about how to market and grow your podcast. We’ll get into that, plus podcast discoverability tips that change my approach to this very show, and...
2023-08-2154 minStreamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeWant People to Find Your Podcast? Do More Than Just Tweet with Deirdre TshienI used to think that promoting my podcast was a matter of tweeting it (Xeeting it?) and hoping for the best. And while I’ve learned a TON over the years about what to do, and what not to do, Deirdre Tshien still blew my mind as we talked about her traffic pyramid. As the co-founder and CEO of Capsho (an AI tool to help create promotional assets), she knows a thing or two about how to market and grow your podcast. We’ll get into that, plus podcast discoverability tips that change my approach to this very show, and...
2023-08-2154 min
Believe you can because you can!Maddy Osman: Mastering the Art of Writing for Humans and Robots (#517)In this engaging episode of the Unmiss Podcast, we are thrilled to have Maddy Osman, author of “Writing for Humans and Robots: The New Rules of Content Style,” as our guest. Maddy shares her insights on how to craft compelling content that resonates with both human readers and search engine robots, enabling you to reach…
2023-05-2148 min
The Content Marketing PodcastHow to Scale from a Freelancer to Starting an Agency with Maddy OsmanIf you're looking to expand your business and take the leap from being a freelancer to running a successful content writing agency, then this is an episode you won't want to miss. Maddy Osman, the founder of "Blogsmith", shares her inspiring journey and valuable insights on how to do it right from the very beginning. Check out Maddy on LinkedIn. Looking for a content marketing agency for your company? Are you in the fintech, financial services or wealth management industry? Hedge can help. You can find out more about us here.
2023-05-1039 min
The Loud Chair11: Maddy Osman | SEO Explained: A Deep Dive with an SEO ExpertIn this episode of the podcast, we sit down with Maddy Osman of The Blog Smith, an SEO expert with years of experience in the industry. Maddy shares her insights and tips on how to improve your website's search engine ranking, increase your online visibility, and explain what exactly SEO is.
Listeners will come away from this episode with a better understanding of SEO and the tools and techniques needed to improve their website's search engine ranking. Whether you are a small business owner or a seasoned marketer, Maddy's insights are sure to be valuable.
2023-03-2346 minTriple ClickOur Predictions For 2023What will the year bring? Time for some guesses! It's the episode you've all been waiting for... Jason, Kirk, and Maddy go through their predictions from 2022 to see who won the annual bet and whose game we'll all play. Then, the gang whips out some hot new predictions for 2023. One More Thing: Kirk: Defunctland’s “Disney Channel’s Theme: A History Mystery”Maddy: Metroid Prime on Steam DeckJason: The Man Who Died Twice (Richard Osman)Links:Disney Channel’s Theme: A History Mystery https://www.youtube.com/watch?v...
2023-01-051h 17
The Law EntrepreneurContent Marketing for Attorneys with Maddy OsmanToday, my guest is Maddy Osman. She is the founder and creator of The Blogsmith, which is a company that, as the name might imply, focuses on creating data-driven content typically for businesses in the B2B world. She's also done work for some larger-scale personal injury attorneys and has written a book called Writing for Humans and Robots, The New Rules of Content Style, and I think we, as attorneys, gravitate towards content marketing, because it’s something that we understand. What the book does is give you a lot more resources, and a lot more understanding of ex...
2022-12-1236 min
The Long GameHow to Write for Humans, But Optimize for SEO with Maddy Osman (The Blogsmith)In business, there’s no way to know everything ahead of time. And while you can’t predict the future, you can influence it by learning the right lessons in the present. Maddy Osman, Founder of The Blogsmith, and author of “Writing for Humans and Robots”, has applied this growth mindset in her own work. Listen to the conversation to hear why it’s good to plan to fail, and how 1 + 1 = 3.Show TopicsHow to plan for problems in your processBuild a muscle of helping customersFigure out what you're good at, then using it to your advantageT...
2022-11-2346 min
Search with CandourWriting for humans and robots with Maddy OsmanIn this week's episode, Jack Chambers-Ward is joined by Maddy Osman, the founder of The Blogsmith and best-selling author of Writing for Humans and Robots. Jack & Maddy discuss:
Why it's important to write for humans AND robots
Common mistakes made by SEOs that impact their writing
How has AI writing affected writers in 2022
Some tool recommendations for SEOs and writers
And much more!
The full show notes and transcript can be found at search.withcandour.co.uk
2022-10-2446 min
Evolvepreneur® Secrets Show For Entrepreneurs with Brian SilverthornS06:01 [Maddy Osman] Creating Engaging, Accessible, and Relevant Content Welcome to the Evolvepreneur Secrets Show for Entrepreneurs
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Maddy Osman ...
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yiel...
2022-10-2120 min
Evolvepreneur Secrets Show For Entrepreneurs with Brian SilverthornS06:01 [Maddy Osman] Creating Engaging, Accessible, and Relevant Content Welcome to the Evolvepreneur Secrets Show for Entrepreneurs
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Maddy Osman ...
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yiel...
2022-10-2120 min
The Business Storytelling Podcast529: How to write for humans AND robotsBest-selling author Maddy Osman joins me to discuss the topic on this episode of The Business Storytelling Show.
Join us to find out how we can write for people and machines. Check out Maddy's book on the topic here: https://amzn.to/3psWgtf
2022-09-2625 min
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™How To Effectively Perform Keyword Research For Ecommerce Sponsored by SE Ranking Ep. 550How To Effectively Perform Keyword Research For E-commerceE-commerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for e-commerce.Author: Maddy OsmanSource: https://www.searchenginejournal.com/ecommerce-guide/keyword-research-for-ecommerce/Sponsored by: https://seranking.com/Offer: bestseopodcast.com/seranking or seranking.com/best-seo-podcast.html–Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review...
2022-09-2438 min
Digital Explained to my MomSEO Explained to my Mom with Maddy Osman -Share your feedback here: https://galas.fm/episode/a1e61c9e-4c63-5dca-bd6d-245f09882e2f
Join me for a great conversation with Maddy Osman, bestselling author and owner of The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social.
Maddy Osman is the bestselling author of "Writing for Humans and Robots: The NewRules of Content Style." She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design...
2022-09-2223 min
Seeking SatisfactionWriting A Book While Building A Content Agency With Maddy OsmanShow Notes Maddy Osman is a respected content strategist, content creator, and content marketer. In just a few years, she went from solo freelancer to agency owner with a team of nearly 30 that includes researchers, writers, editors, account managers, projects managers, and administrative support. Her agency, The Blogsmith, has worked with brands like Kinsta, […]
2022-09-0638 minSeeking SatisfactionWriting A Book While Building A Content Agency With Maddy OsmanShow Notes Maddy Osman is a respected content strategist, content creator, and content marketer. In just a few years, she went from solo freelancer to agency owner with a team of nearly 30 that includes researchers, writers, editors, account managers, projects managers, and administrative support. Her agency, The Blogsmith, has worked with brands like Kinsta, […]
2022-09-0638 min
Open Channels FMContribution, Storytelling, and Creator Experiences at WordCamp USListen in to these WooCommerce / WordPress builder tips from Chris Lubkert, Michelle Schulp, Joey Daoud, Maddy Osman and Phil Crumm.
2022-08-3011 minOpen MakersContribution, Storytelling, and Creator Experiences at WordCamp USListen in to these WooCommerce / WordPress builder tips from Chris Lubkert, Michelle Schulp, Joey Daoud, Maddy Osman and Phil Crumm.
2022-08-3011 minsilverliningproductions's podcastE0441 - The KitchensinkWP Podcast - The 7 Steps to Take When Shutting Down Your CompanyThis week I talk about shutting down your business Upcoming Events Virtual Events: Basic Principles of Software Architecture - Thursday aug 11 — 3:30PM UTC VIRTUAL WordPress Workshop Night - #IEWP - Friday - Aug 12 - 2AM UTC Segment 1: In the News Annual Meetup Organizer Survey WebP by Default Merged Into Core for WordPress 6.1 Segment 2: The 7 Steps to Take When Shutting Down Your Company Segment 3: Tool of the Week Book: Writing For Humans & Robots by Maddy Osman Episode Podcast E114 a
2022-08-0811 min
The Successful Screenwriter with Geoffrey D Calhoun: Screenwriting PodcastEp 142 - Branding and Content Creation with Maddy OsmanGeoffrey chats with Maddy about the importance of finding your niche to brand yourself and creative ways to keep up with content creation. She also discusses her upcoming book, Writing for Humans and Robots - the New Rule of Content Style.You can find Maddy's book - Writing for Humans and Robots athttps://read.amazon.com/kp/embed?asin=B09X4NJ9H8&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_JJ2YF7XDM2ETGM2ZY1BX&tag=tssp07-20The Guide For Every Screenwriter is available at:https://www.thesuccessfulscreenwriter...
2022-08-0120 min
The Successful Screenwriter with Geoffrey D Calhoun: Screenwriting PodcastEp 142 - Branding and Content Creation with Maddy OsmanGeoffrey chats with Maddy about the importance of finding your niche to brand yourself and creative ways to keep up with content creation. She also discusses her upcoming book, Writing for Humans and Robots - the New Rule of Content Style.You can find Maddy's book - Writing for Humans and Robots athttps://read.amazon.com/kp/embed?asin=B09X4NJ9H8&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_JJ2YF7XDM2ETGM2ZY1BX&tag=tssp07-20The Guide For Every Screenwriter is available at:https://www.thesuccessfulscreenwriter...
2022-08-0120 min
The Successful Screenwriter with Geoffrey D Calhoun: Screenwriting PodcastEp 142 - Branding and Content Creation with Maddy OsmanGeoffrey chats with Maddy about the importance of finding your niche to brand yourself and creative ways to keep up with content creation. She also discusses her upcoming book, Writing for Humans and Robots - the New Rule of Content Style.You can find Maddy's book - Writing for Humans and Robots athttps://read.amazon.com/kp/embed?asin=B09X4NJ9H8&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_JJ2YF7XDM2ETGM2ZY1BX&tag=tssp07-20The Guide For Every Screenwriter is available at:https://www.thesuccessfulscreenwriter...
2022-08-0120 min
Post Status PodcastsMaddy Osman on Writing for Humans and RobotsIn this episode of Post Draft, Post Status Editor Dan Knauss is joined by Maddy Osman. Maddy is the founder of The Blogsmith, a well-known brand in the WordPress space for quality writing that appeals to your target audience and search engines. Maddy has a new book out that can teach you some of her finely-honed skills. It's called Writing for Humans and Robots: The New Rules of Content Style.Writing for Humans and Robots grew out of a style guide Maddy created — first as a freelancer and then, as her team grew, a sizeable agency. In th...
2022-07-1840 minTriple ClickTriple Play: Citizen SleeperKirk, Jason, and Maddy dig into Citizen Sleeper, one of this year's, uh, sleeper hits. Set in a dystopian future full of corporations and depression, Citizen Sleeper is sort of a cross between a visual novel and a life simulation game. The gang talks about escaping digital poverty, the game's unique aesthetic style, and what it'd really be like to have your consciousness implanted into a robot body.One More Thing: Kirk: The Thursday Murder Club by Richard OsmanMaddy: Patricia Wants To Cuddle by Samantha AllenJason: God of War (2018)
2022-07-0758 min
On Brand with Nick WestergaardWriting for Humans and Robots with Maddy OsmanMaddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she's the author of the new book Writing for Humans and Robots. We discussed all of this and her University of Iowa roots this week on the On Brand podcast.About Maddy OsmanMaddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intr...
2022-07-0428 min
Believe you can because you can!211. Writing For Humans And Robots With Maddy OsmanWriting is art. A tiny percent of authors achieve a high level. How to write texts for a human and search engines? Maddy Osman shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about…
2022-07-0243 min
Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeThe Book You Need to Write Better Content with Maddy OsmanWhen you write content, who are you writing for? It’s an important question to consider— you need to have someone in mind when you write. But there’s another audience you should have the robots. Specifically, search engines. If you’re not writing for both, you could be missing out on traffic, signups, and sales. Luckily, Maddy Osman and her new book, Writing for Humans and Robots, is here to help.Top Takeaways:When writing for humans, you need to appeal to the people you’re writing for. This is where stories, empathy, and consistency come on.Wh...
2022-06-2054 minStreamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeThe Book You Need to Write Better Content with Maddy OsmanWhen you write content, who are you writing for? It’s an important question to consider— you need to have someone in mind when you write. But there’s another audience you should have the robots. Specifically, search engines. If you’re not writing for both, you could be missing out on traffic, signups, and sales. Luckily, Maddy Osman and her new book, Writing for Humans and Robots, is here to help.Top Takeaways:When writing for humans, you need to appeal to the people you’re writing for. This is where stories, empathy, and consistency come on.Wh...
2022-06-2054 min
Just Dumb Enough PodcastGetting Discovered Online with Maddy OsmanLet's write something that wont be ignored!
My guest today is Maddy Osman, Founder of The Blogsmith, as well as author of "Writing for Human & Robots". She specializes in beating the algorithms of the digital age and helping creators not be buried in search results.
Sorry my mic quality is noticeably worse for this intro, I promise it doesn't effect the rest of the show, but I'm doing all my post production work on my laptop while in Texas. If you're in the Austin area, let me know so we can hang out. I'm around until Tuesday a...
2022-06-0943 min
Just Dumb Enough PodcastGetting Discovered Online with Maddy OsmanLet's write something that wont be ignored! My guest today is Maddy Osman, Founder of The Blogsmith, as well as author of "Writing for Human & Robots". She specializes in beating the algorithms of the digital age and helping creators not be buried in search results. Sorry my mic quality is noticeably worse for this intro, I promise it doesn't effect the rest of the show, but I'm doing all my post production work on my laptop while in Texas. If you're in the Austin area, let me know so we can hang out. I'm around until Tuesday and so far o...
2022-06-0943 minTriple ClickTriple Play: Dying Light 2Light: it's dying! This week, the Triple Click gang plays through Dying Light 2: Stay Human, a new game in which you jump between buildings and smash zombies in the head. They talk about the game's slick parkour system, the silly writing, and the drab visuals. Plus: the one and only... Aiden.One More Thing: Kirk: Roasting CoffeeMaddy: West Side Story (2021)Jason: The Thursday Murder Club (Richard Osman)Links:That Iconic 2011 Dead Island Trailer: https://www.youtube.com/watch?v=GfhtiG66SQcSupport Triple Click: h...
2022-02-0357 min
Launch With WordsThe Perfect Answer is Not a Novel with Maddy OsmanWhy should your small business value writing as part of their marketing efforts? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Maddy Osman for an insightful conversation on how small business owners can DIY their content or hire a writer.
Follow Maddy Osman at @MaddyOsman on Twitter and check out her company website at theblogsmith.com.
More Episodes
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2022-01-2420 min
Plesk Official PodcastA Look Back at eCommerce in 2021, and what to look for in 2022In this Episode: Where we Went, and Where we’re Going (and how you can best prepare!)We covered a whole host of topics this year, from omni-channel — the idea of selling your products directly on your own store, plus platforms like Facebook and Instagram — to performance, security, and effectively selling. We’ve extolled the virtues of being where your customers already are…which is the point of omni-channel: bring your products to the people. Before 2021, this was a difficult take and most store owners weren’t equipped to deliver such features. But that has gotten a lot...
2021-12-1659 min
Women in WP | WordPress Podcast068: Maddy Osman on SEO Content Writing and AutomationThis episode is sponsored by Ninja Forms About Maddy Osman: Maddy Osman operates The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Maddy’s background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. […]
2021-10-1840 minPlesk Official PodcastImproving SEO and User Experience with Maddy OsmanKey TakeawaysThere are three pillars to SEO: Content, off-page SEO, and website technical structureContent should include solid product descriptions, lots of photos, and clear terms. Remember; buying online doesn’t provide the same experience as buying in-store, so you need to fill the gaps. Content will helps us do that.By the same token, don’t unintentionally create duplicate content! If you have similar versions of the same product (different colors, sizes, shapes, etc), create variations. Some search engines can lower your ranking if you have a lot of duplicate content, and variations prevent that.When it come...
2021-09-0636 min
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)YAPLive: The Gig Economy and The Future of Work on Clubhouse | Uncut VersionJoin Hala for a live Young and Profiting Podcast Episode with Gig Economy and Outsourcing experts Joey Hickson, Maddy Osman, Tim Salau, Dana Bowling and Liya Palagashvili. They will discuss how businesses effectively integrate freelancers into their workflows and benefit from having access to the best talent in the world with just a few clicks. This Episode is Sponsored by Fiverr ***Meet the Moderators*** Tim Salau - Mr.Future Of Work and CEO of Guide, a B2B Learning & Talent Development app joined us back in episode #90 The...
2021-06-181h 27
WPMRR WordPress PodcastE134 - A Hyper-Tactical Content & SEO Masterclass (Maddy Osman, The Blogsmith)In today’s episode, Joe talks to Maddy Osman, Founder and SEO Content Strategist at The Blogsmith. She creates content optimized for onsite SEO, handles keyword research, and picks feature blog images, among other SEO content writing strategies her agency offers. They discuss SEO and content optimization, old school SEO strategies, competitor analysis, and winning clicks in search results. Episode Resources: Tweet Maddy Visit The Blogsmith Check out Clearscope Leave an iTunes review or binge-watch past episodes Send questions to yo@wpmrr.com for the next Q&A pod Visit the WP...
2021-02-1643 min
There's an elephant in your officeToxic PositivityIs your workplace "posi-vibes only!"? Are you reminded on a daily basis to "just choose happiness" or "be more grateful - other people have it worse than you?"
Although they seem harmless on the surface, these phrases are really dismissive attempts to ignore a person or situation. When taken too far, they can create a culture of toxic positivity.
In this episode, Ashley and Andrea talk about "toxic positivity" - what it means, where you find it, why it's especially harmful to people experiencing poor mental health, and what to do about it.
Th...
2020-09-0221 min
Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeSeason 8 Wrap Up: Vet Clients and Build Your ListWe're at the half for 2020, which means the end of Season 8. I'm proud to say I learned a ton, and I hope you have too! There were three big topics of focus this season: Find the Right Clients, Productize Your Services (or at least make them more predictable), and Build Your Email List / Network.Show NotesJason ResnickSara DunnNathan IngramShannon ShafferMaddy OsmanBrian CasselMatt AdamsJessica LawlorMatt MedeirosAngel MarieVito PelegJohn VuongMarketing Made SimpleSponsored by: Podcast Liftoff | CircleCI | TextExpander
Simplify your tech stack at https://streamlined.fm/tools
★ Support this podcast ★
2020-06-2331 minStreamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeSeason 8 Wrap Up: Vet Clients and Build Your ListWe're at the half for 2020, which means the end of Season 8. I'm proud to say I learned a ton, and I hope you have too! There were three big topics of focus this season: Find the Right Clients, Productize Your Services (or at least make them more predictable), and Build Your Email List / Network.Show NotesJason ResnickSara DunnNathan IngramShannon ShafferMaddy OsmanBrian CasselMatt AdamsJessica LawlorMatt MedeirosAngel MarieVito PelegJohn VuongMarketing Made SimpleSponsored by: Podcast Liftoff | CircleCI | TextExpander
Simplify your tech stack at https://streamlined.fm/tools
★ Support this podcast ★
2020-06-2331 min
Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-Free3 Tips for Pivoting Because of COVID-19I know what you're thinking - another podcast doing another episode about COVID-19. But now that we're in the thick of it, and we know it's not just "a few weeks at home," I wanted to reach out to some businesses and see what they were doing differently. There were some really great ideas. And you'll get 3 tips to help you think outside the box.Show NotesShannon Shaffer | Listen to her episodeJason Resnick | Listen to his episodeR. Alexander McManus, Esq.Ross JohnsonMaddy Osman | Listen to her episodeBobWP | Listen to his episodeLaura Byrne CristianoStart LocalCalendlyShip Your...
2020-05-1949 minStreamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-Free3 Tips for Pivoting Because of COVID-19I know what you're thinking - another podcast doing another episode about COVID-19. But now that we're in the thick of it, and we know it's not just "a few weeks at home," I wanted to reach out to some businesses and see what they were doing differently. There were some really great ideas. And you'll get 3 tips to help you think outside the box.Show NotesShannon Shaffer | Listen to her episodeJason Resnick | Listen to his episodeR. Alexander McManus, Esq.Ross JohnsonMaddy Osman | Listen to her episodeBobWP | Listen to his episodeLaura Byrne CristianoStart LocalCalendlyShip Your...
2020-05-1949 min
Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeProductizing Your Service with Brian CasselLast week we heard from Maddy Osman about how to make money on marketplaces - and at the core of that is being able to productize your services. Now sure how to do that? Well, Brian Casel has you covered. His advice has inspired me to start offering a new service myself, and I know he'll do the same for you. Now is a great time to start looking at how you can make your business more predictable, and Brian can help. Show NotesBrian CasselAudienceOpsProcessKitProductize CourseSponsored by: Ahrefs
Simplify your t...
2020-04-2154 minStreamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeProductizing Your Service with Brian CasselLast week we heard from Maddy Osman about how to make money on marketplaces - and at the core of that is being able to productize your services. Now sure how to do that? Well, Brian Casel has you covered. His advice has inspired me to start offering a new service myself, and I know he'll do the same for you. Now is a great time to start looking at how you can make your business more predictable, and Brian can help. Show NotesBrian CasselAudienceOpsProcessKitProductize CourseSponsored by: Ahrefs
Simplify your t...
2020-04-2154 min
Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeMaking Money on Marketplaces with Maddy Osman Maddy Osman has a unique approach to her business and agency - and it’s mostly around getting gigs on FIverr and other marketplaces. When she first told me about that, I was blown away! I didn’t think someone state-side could make a good income off of Fiverr. Maddy has proved me wrong - and offers fantastic advice how you can get started too. Show NotesMaddy Osman | TwitterHow to Make Money on FiverrCGP GreyUsing Systems with Shannon ShafferLearnDash YouTube ChannelHow to write a kickass blog postSkillshare WorkshopsMillion Dollar ConsultingMaddy's WCUS Talk on UX AuditsGet your F...
2020-04-1459 minStreamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-FreeMaking Money on Marketplaces with Maddy Osman Maddy Osman has a unique approach to her business and agency - and it’s mostly around getting gigs on FIverr and other marketplaces. When she first told me about that, I was blown away! I didn’t think someone state-side could make a good income off of Fiverr. Maddy has proved me wrong - and offers fantastic advice how you can get started too. Show NotesMaddy Osman | TwitterHow to Make Money on FiverrCGP GreyUsing Systems with Shannon ShafferLearnDash YouTube ChannelHow to write a kickass blog postSkillshare WorkshopsMillion Dollar ConsultingMaddy's WCUS Talk on UX AuditsGet your F...
2020-04-1459 min
Scaling Freelance018: How this freelance writer got her work in the New York Times w/ Kat BoogaardOur guest on the show today is Kat Boogaard! Kat is full-time freelance writer and focuses on crafting online content related to careers, productivity, and entrepreneurship.
Topics we cover:
Full-time freelance writer for 5 years!
Transitioning from full-time job to full-time freelancing
How to boost referrals to land project
Cold email and cold pitching
How Kat sets her rates as a freelance writer
The importance of having a niche
Freelance Fav Five:
Best month of revenue: $12,000
Book Recommendations: Tell Me More
Software: Quickbooks Online, Mailchimp, Toggl
Inspirations: Abby Wolfe, Kaleigh Moore, Maddy Osman
Guest...
2020-02-1229 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)The Power of Personality on LinkedIn & Pinterest with Maddy OsmanA strong social media strategy involves more than just posting pictures. Maddy Osman shares tips and tricks for how to leverage LinkedIn and Pinterest to make sure you're staying top of mind with your connections and potential clients. In this podcast episode, we discuss: How Maddy's social media strategy impacted her freelance business Maddy's advice for getting testimonials on LinkedIn Tips for posting content and using direct messages on LinkedIn How Maddy balances being multi-passionate with different business ventures How to leverage Pinterest for e-commerce How to use fun and organic photos as part of your mar...
2019-06-0624 min
The Weekly MarketerEpisode 003: On-Page SEO With Maddy OsmanThis week we sit down with Maddy Osman. Maddy is an accomplished SEO and content specialist that runs the wildly successful brand Blogsmith. She goes step by step through the right way to think about and execute on one of the most important facets of SEO, on-page optimization.
2018-10-1138 min
Hallway ChatsEpisode 20: Maddy Osman
Introducing Maddy Osman
Maddy creates engaging content with SEO best practices for marketing thought leaders, and agencies that have their hands full with clients and projects. Maddy lives in Denver where she tells us she enjoys typical Denver stuff.
Show Notes
Website | www.the-blogsmith.com
New E Commerce Venture | www.tanksthatgetaround.com
Linked In | MaddyOsman
Twitter | @maddyosman
Episode Transcript
Liam: This is Hallway Chats, where we talk with some of the unique people in and around WordPress.
T...
2017-10-2631 min
2017-01-1227 min
Matchcast | Digital Marketing PodcastSEO Content Strategy W/ Maddy Osman Matchcast Episode 13.0SEO Content Strategy W/ Maddy Osman Matchcast Episode 13.0 by Matchnode Digital Marketing
2016-12-2830 minOn Brand with Nick WestergaardWhy Better Blogging Still Makes a Better Brand with Maddy Osman“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the best deals in the second city. Over at The Blogsmith, Maddy helps personal brands and small businesses find their voice online through better blogging. I couldn’t wait to discussing stronger branding through better blogging on this week’s On Brand podcast.About Maddy OsmanMaddy Osman is a digital marketer who...
2016-02-2239 min