Maeve Kneafsey - Podcast Details

Shows

Transform Gov - the digital government podcastRTÉ’s bold formula: short clips + better platformsWhat if the secret to protecting your core services was giving away content on other platforms? And what if public trust hinged on the accessibility of your apps?In Part 2, RTÉ’s Tracey Diamond and Joe Hoban reveal how Ireland’s national broadcaster: Used short-form content to amplify traditional TV and radio Made user experience and accessibility central to rebuilding trust Navigates AI’s promise and pitfalls in public service media Delivers lessons every public sector team should hear🎧 Essential for leaders shaping digital government. Hosted on Acast. See acast...2025-07-2127 min

Transform Gov - the digital government podcastHow RTÉ rebuilt public trust after crisis | Transform Gov podcastRTÉ’s Joe Hoban and Tracey Diamond share how their award-finalist campaign “We’re here to be better, for you” became the start of a new era for public service media.In this episode of Transform Gov, Maeve Kneafsey asks:✔️ Why did RTÉ choose to go public with such a bold message? ✔️ How can public organisations communicate honestly without making things worse? ✔️ What role does digital strategy play in winning back younger audiences? ✔️ How can you create impact on a minimal budget?Watch for practical insights every public sector leader...2025-07-0934 min

Transform Gov - the digital government podcastCyber resilience lessons from Accenture’s Global and Ireland Security LeadsIn this episode of Transform Gov, Maeve Kneafsey welcomes Jacky Fox, Global Lead for Accenture’s Security Practice, and Chris Davey, Security Lead for Accenture Ireland. They unpack:The hardest cyber challenges in public services todayWhy legacy IT and shadow cloud matter more than you thinkWinning the human factor: awareness, culture and insider riskHow AI, automation & threat intelligence are reshaping defencePractical, scalable actions any public-sector CIO can takeEssential listening for transformation leaders and tech providers aiming to build cyber trust in government. Hosted on Acast. See acast.com/privacy for more information.2025-06-3039 min

Transform Gov - the digital government podcastAI you can trust: Why cognitive AI is built for public sector truthJohn Callaghan of Partsol explains why Cognitive AI is not just another GenAI tool — it’s a purpose-built engine designed for absolute traceability, source transparency, and auditability.If you're in government, regulation, justice, or compliance — this one’s for you.This episode reveals:*Why “hallucinations” make GenAI risky for public services*How Cognitive AI guarantees evidence-based outputs*Real examples from defence, legal, and government sectors*Why public servants should demand AI that can be cross-examined*How this tech enables deci...2025-06-2430 min

Transform Gov - the digital government podcastInside the AI trust gap: what the public really thinks, with Tom Johnson of TrajectoryIn this episode of Transform Gov, Maeve Kneafsey is joined by Tom Johnson, MD of insight consultancy Trajectory, to explore what the public really thinks about AI — and the answers might surprise you.From rising fears about deepfakes to the surprising number of people who still haven’t heard of generative AI, Tom shares exclusive research tracking public sentiment across the UK. You’ll hear why older adults and women are more cautious, how AI is already shaping public services invisibly, and what 75% of people actually agree on when it comes to regulation.If you work i...2025-06-1631 min

Transform Gov - the digital government podcastTwo Extremes. Pedal power and AI solving transport problemsIn this episode of Transform Gov, we explore how Transport Infrastructure Ireland (TII) is rethinking infrastructure management with cutting-edge tech. Stephen Smyth and Gerard O'Dea share how their team is using AI tools like RoadAI and eventually crowdsourced mobile footage to monitor over 1,700km of greenways and footpaths — all with low-cost, scalable tech.From a phone on a bike to a national data strategy, hear how innovation is driving efficiency, sustainability, and smarter public sector planning. Don’t miss their insights on data governance, citizen-generated content, and what's next for smart mobility in Ireland.Subscribe (www...2025-06-1022 min

Transform Gov - the digital government podcastAI spotting fractures. 50,000 hours saved. Ireland’s digital health shift is no longer a plan — it’s happening.In this episode of Transform Gov, host Maeve Kneafsey continues her conversation with Damien McCallion, Deputy CEO and Chief Technology & Transformation Officer at the HSE, to explore how a national health system is embracing digital — not just with ambition, but with action.Damien shares the inside story of:How over 50,000 staff hours have already been saved through automationWhy the seven-year Electronic Health Record programme is built to survive turbulenceHow AI is now detecting fractures faster than ever in Irish hospitalsWhat lessons every public sector CIO and digital leader can learn from the HSE’s transformation playbookThe secr...2025-06-0428 min

Transform Gov - the digital government podcastFrom cockpits to clinics: how aviation is inspiring a healthcare transformationMaeve Kneafsey talks with Damien McCallion, Deputy CEO and CTO of the HSE, about what digital transformation really takes — in the middle of complexity, crisis, and culture. From checklists to cloud systems, and from relationship-building to region-wide reform, this is a masterclass for anyone trying to lead change in the public sector.Whether you're in housing, justice, education or health — this one will land. Hosted on Acast. See acast.com/privacy for more information.2025-05-2625 min

Transform Gov - the digital government podcastNo more measuring wheels: How AI, drones and a bit of cop-on are fixing roads (and budgets)In this episode of Transform Gov, Maeve Kneafsey speaks with Alan Browne, CEO and co-founder of Soarvo, about how their cloud-based geospatial AI platform is helping governments and local authorities turn complex drone, laser, and video data into fast, accurate infrastructure decisions. Alan shares a game-changing case study with National Highways UK, where Soarvo’s AI and augmented reality platform replaced manual road inspections, saving £17 million in one year.You’ll learn:How AI and drone footage can spot road damage before the human eye canWhy user-friendly tools (not engineers-only systems) are the future of geospatial dataH...2025-05-1529 min

Transform Gov - the digital government podcastPiloting GenAI safely: how Dublin City Council & ADAPT are reimagining public innovationIn this episode of Transform Gov, host Maeve Kneafsey sits down with Dr. Robert Ross, Senior Lecturer at Technological University Dublin and lead researcher with the ADAPT Centre, to explore how public bodies can embrace generative AI — safely, strategically, and with purpose.Robert shares the inside story of the GenAI Lab, a groundbreaking partnership between ADAPT and Dublin City Council, designed to give public sector teams a trusted, low-risk space to experiment with emerging technologies. From rethinking procurement to triaging planning applications, they discuss real examples of GenAI being tested for the public good.You’ll h...2025-05-0937 min

Transform Gov - the digital government podcastWhy Ireland’s planning process needs a rethinkTransform Gov delves into the emotive and urgent issue of the planning process and the very exciting potential provided by digital technologies. RIAI president, Seán Mahon looks at the future of city planning. We explored how digital twins and 3D modeling are transforming Ireland’s planning process, making it more efficient, transparent, and citizen-focused. Seán broke down how these innovations not only speed up applications but also empower better civic engagement, real-time collaboration, and smarter urban development. If you want to know how digital transformation can unlock smarter, more livable cities—and what Ireland can learn from international leader...2025-04-2328 min

Transform Gov - the digital government podcastWorking with AI agents, not against them – Wendy Walsh returnsWendy Walsh, Accenture Ireland’s Talent and Organisation Lead, returns for Part 2 on Transform Gov to explore the evolving relationship between people and AI in the public sector. From onboarding bots to research agents and Copilot-enabled teamwork, this episode is packed with practical insights for future-ready leaders.You’ll hear:How GenAI and agentic AI are transforming frontline public sector workWhat fusion skills are—and why they matterReal examples of how digital assistants are improving staff experienceTune in and share this episode with colleagues.Public sector, AI, agentic AI, GenAI, digital transf...2025-04-1430 min

Transform Gov - the digital government podcastBravely exploring how not to do it - secret weapons in transformationWendy Walsh, Accenture Ireland, shares practical insights on where public sector transformation efforts stumble—and how to turn things around What you’ll learn:- How to make it work- Essential trust and transparency - Influencers and change champions as a secret weapon Listen now and subscribe for future Transform Gov episodes www.digitalgovawards.com Public sector, digital transformation, GenAI, change management, Accenture, leadership, hyperpersonalisation, AI workforce, government innovation Hosted on Acast. See acast.com/privacy for more informat 2025-04-0232 min

Transform Gov - the digital government podcastIgnoring GenAI is not a choice for governments, it’s already transforming our worldWith thanks to Accenture, Maeve Kneafsey is joined by Bryan Rich for part 2 of how GenAI is being used in governments across the globe. Bryan shares incredible insights into how the day-to day-lives of every public sector employee will change. #PublicsectorInnovation #DigitalTransformation #PublicService #GenAI #Accenture Transform Gov with Maeve Kneafsey and Bryan Rich www.digitalgovawards.com/podcast Hosted on Acast. See acast.com/privacy for more information.2025-03-2423 min

Transform Gov - the digital government podcastAll sizzle, no steak?? What can AI actually do for government.Discover how governments globally are leveraging Generative AI to dramatically enhance citizen services, streamline complex processes, and upgrade legacy IT systems. Bryan Rich, Accenture's Global AI Leader for Public Sector, Defense, and Health, reveals real-world examples and the strategic thinking needed for successful AI integration. Hosted on Acast. See acast.com/privacy for more information.2025-03-1223 min

Transform Gov - the digital government podcastWhat exactly do the Tax Authorities know about tax payers?On Episode 27 of the TransformGov podcast, John Barron, CIO of Revenue, gives exclusive insights about the digital-first future of Ireland’s tax administration including, importantly, a total revolution regarding VAT. The Revenue Commissioners are also going ‘all in’ on AI-driven services to streamline public interactions. During COVID the team learnt alot about agility—responding to issues in days. John outlines the biggest digital changes to tax compliance coming our way. Essential listening for those in digital transformation, government IT, finance, or policy and, of course, the entire tax industry. 2025-03-0431 min

Transform Gov - the digital government podcastInside Revenue’s Digital Transformation – Exclusive with CIO John Barron!How does Ireland’s tax system stay ahead of the curve? In part 1 of this exclusive interview, John Barron, CIO of Revenue, reveals how technology powers tax collection, compliance, and efficiency.🔍 From the first PCs in Revenue to AI-powered compliance—this episode is packed with insights you won’t want to miss!🎥 Listen now, subscribe, and stay ahead of the digital curve!📌www.digitalgovawards.com/podcast Hosted on Acast. See acast.com/privacy for more information.2025-02-2028 min

Transform Gov - the digital government podcastInside Ireland's Digital transformation– 8M USERS, 40M PAGE VIEWS! 🚀💡 How do you take a messy, fragmented digital landscape and transform it into a seamless, powerful online presence that reaches millions worldwide?That’s exactly what Ciara Traynor and her team at the Department of Foreign Affairs have done with Ireland.ie – a platform that’s setting the gold standard for digital government.🎙️ In this episode of TransformGov, Maeve Kneafsey sits down with Ciara to uncover:✅ The high-stakes digital strategy that made Ireland.ie a global success✅ How to manage 100+ stakeholders and still drive change✅ Key lessons for anyone in government IT, di...2025-02-1427 min

Transform Gov - the digital government podcastA Stroke of Innovation: How Tech and Determination Are Transforming Stroke RehabilitationEmma Dunn, Occupational Therapist at the Royal Victoria Hospital Belfast, and Dr. Dominic Holmes, founder of eXrt, took on one of healthcare’s toughest challenges—and won.With the power of AI-driven Virtual Reality, they’ve bridged the gap between overburdened clinical teams and patients in critical need, delivering:✅ Life-changing outcomes for stroke survivors✅ Revolutionary time-saving solutions for healthcare professionalsTheir story is not just inspiring—it’s a blueprint for innovation in healthcare and public sector transformation.🎙️ In this exclusive podcast interview, hear how they turned an extraordinary idea into an award...2025-01-2829 min

Transform Gov - the digital government podcastGame-changing citizens service hub and winner of Ireland eGovernment AwardPauline Tracey, a 40-year public sector veteran, shares her inspiring journey from libraries and finance to leading Dublin City Council’s Citizen Hub – a game-changing platform delivering digital services that truly meet citizens' needs.🎯 Key Takeaways for Public Sector Leaders:✅ Prioritising high-impact services like housing, waste reporting, and bulky item collections.✅ Building a customer-first framework with Granicus platform to integrate services seamlessly.✅ Tackling challenges like illegal dumping and enabling choice-based lettings online.✅ Using Tableau dashboards to track SLAs, improve service response times, and deliver accountability.✅ Why splitting Digital Transform...2025-01-0632 min

Transform Gov - the digital government podcastBest-in-Class Digital Transformation in the public sectorThis episode of Transform Gov is packed with actionable insights for professionals working on website redevelopment, accessibility improvements, and international audience engagement. Hosted by Maeve Kneafsey, Episode 22 features Liz Coffey from the National Library of Ireland (NLI), sharing their journey to deliver a world-class digital platform for users at home and abroad.What You'll Learn:Bilingual Accessibility: How the NLI prioritised Irish and English language support, working with translation companies and automation tools like Sinosta to ensure high-quality content delivery.User Experience Design (UX): The role of user research, remote workshops, and data-driven...2024-12-1624 min

Transform Gov - the digital government podcastInside Pobal’s Public Sector Data Revolution – Governance, Quick Wins, and the Future of AIReady to find out how data is transforming public policy? In Part 2 of our conversation with Martin Quigley, Head of Data and Analytics at Pobal, we explore practical insights and game-changing strategies for leveraging data in the public sector.What you’ll gain from this episode:✅ Actionable Advice: How to kickstart data-driven decision-making, including the role of governance in maximising outcomes.✅ Quick Wins vs. Long-Term Gains: Demonstrating early value without compromising foundational governance.✅ High-Value Data Projects: Insights from projects like the HRB(Health Research Board) and NDTRS (National Drug Treatment Reporting System...2024-12-0920 min

Transform Gov - the digital government podcastUnlocking the power of data to drive public sector programmesIn this episode Martin Quigley, Head of Data and Analytics at Pobal, explores how data is transforming policymaking and ensuring government supports reach those who need them most. With Pobal’s workforce growing from 220 to 720 people in just nine years—and its analytics team expanding to 32 experts—Martin reveals the critical role of data in shaping Ireland’s public policies.From answering over 1,200 Oireachtas questions annually to producing insights that guide early interventions for disadvantaged children, Martin shares invaluable tips on data management and governance frameworks that are relevant to anyone in the public sector.🎥 Watch now t...2024-11-2935 min

Transform Gov - the digital government podcastSave Ireland's HeritageIs our cultural heritage at risk of fading away in the digital age? In this fascinating episode, we sit down with Dr. Lisa Griffith, Director of the Digital Repository of Ireland (DRI) and winner of the Open Data Ireland eGovernment Award. Dr. Griffith shares how the DRI is safeguarding Ireland’s rich digital heritage, from pivotal moments like the Repeal the 8th Amendment campaign to the folklore of the Traveller community. Discover how open access to large and diverse collections not only enriches research but also keeps Ireland’s story alive on a global stage.Tune in to l...2024-11-1835 min

Transform Gov - the digital government podcastApprenticeships are Fueling Tech Careers!Ever wondered how apprenticeships can be a game-changer for tech talent in the public sector? In this episode of Transform Gov, we spotlight the FIT program, which has trained nearly 1,000 apprentices in software development, cybersecurity, networking, and more. With 70% of tech roles suited to intermediate skills, apprenticeships offer a smart, cost-effective solution, keeping top talent focused on high-priority work while developing new tech professionals. The best part? 85% of apprentices stay on with their employer after qualifying—boosting retention and creating dedicated, homegrown teams.🎥 Watch the teaser below and tune in to see...2024-11-1426 min

Transform Gov - the digital government podcastTrailblazing pain management within the HSE using VRWe're excited to introduce HSE innovation champion Anna Marie Kiernan, whose dedication to finding effective solutions for chronic pain patients has led to a groundbreaking outcome. With a relentless drive to improve quality of life, Anna Marie’s work has brought virtual reality into the pain management toolkit, transforming how patients experience relief and resilience.Joining her is Niall O'Driscoll, Joint CEO of ShineVR, the company behind this innovative VR solution. Together, they’re pioneering a unique approach that could reshape pain management across Ireland. Listen in as they share the journey, insights, and transformative impact of V...2024-11-0736 min

Transform Gov - the digital government podcastUnlock the Secrets Behind Fáilte Ireland’s Digital Transformation Success.Enjoy a transformation masterclass with Kathrin Chambers, Digital Marketing Manager at Fáilte Ireland (tourism board), to explore their successful digital transformation journey along with the story of their award-winning 'Keep Discovering Car-Free' campaign which earned them the Ireland eGovernment Marketing Award.Kathrin shares valuable insights into how they shifted their focus from brands to visitors first and defined clear goals for what success looked like.Discover how Fáilte Ireland streamlined their digital properties, consolidating websites from seven to three and optimising social channels with a headless CMS for seamless updates. Kathrin al...2024-10-2928 min

Transform Gov - the digital government podcastVR is Transforming Libraries and Public EngagementIn Part 2 of this eye-opening interview with Fingal County Council’s Aisling Hyland, we discover the innovative use of virtual reality (VR) in Fingal Libraries that landed them the top spot in the Education category of the Ireland eGovernment Awards! Find out how citizens of all ages—from 13 to 89—are embracing VR for experiences as diverse as virtual mountain biking, creating spray art in New York, and exploring Anne Frank’s hideaway. The response has been overwhelmingly positive, showcasing how technology can open up entirely new worlds in a local library setting.Find out how w...2024-10-1724 min

Transform Gov - the digital government podcastHow Fingal County Council is Revolutionising Public Engagement with Digital Twins and VRIn this exciting episode of Transform Gov, we speak with Aisling Hyland, Digital Programme Officer at Fingal County Council who were the Overall Winners of the 2024 Ireland eGovernment Awards! Aisling shares how cutting-edge technology like VR, 3D, and web views transformed how citizens engage with large public realm developments, including the revitalisation of Balbriggan's beach and main street. With the help of RealSim’s gaming technology, they built a digital twin of the area, allowing residents to immerse themselves in the proposed plans and provide feedback like never before. Discover how Fingal overcame challenges in visu...2024-10-0934 min

Transform Gov - the digital government podcastFastrack finding future public sector tech leadersIn this episode of Transform Gov, we explore the innovative FIT apprenticeship program, a fast-track initiative designed to propel individuals with the right aptitude and attitude into successful careers in tech—no need for top CAO points.We had the privilege of speaking with two current apprentices and a mentor, who shared their inspiring journey. They explained how they applied to the program, managed by FIT for the Irish public sector (applications available on www.publicjobs.ie), and the unique learn-and-earn model that combines hands-on experience with invaluable mentorship.This program is revolutionizing public service re...2024-10-0138 min

Transform Gov - the digital government podcastSecuring the Future: Cyber security Strategies for the Public Sector with Patricia ShieldsIs Ireland a weak link in Europe’s cyber security chain? In this insightful, jargon-free interview, Patricia Shields talks about the realities of cyber threats, from phishing to ransomware, and explores the increasing efforts to bolster Ireland's cyber security infrastructure. Learn how organisations can prepare, the role of the EU in shaping our response, and the upcoming Cyber Resilience Act’s impact. Tune in to hear about state-backed attacks, threat modelling, digital twins, and more. Cybersecurity isn’t just an “if” question – it’s a “when.” 🔗 Listen now to stay ahead of the curve and protect your digital assets! #CyberSecurity #TechTalk #TransformGo...2024-09-2434 min

Transform Gov - the digital government podcastUnlock the Future with GenAI in the Public Sector!In the latest episode of Transform Gov, we discover the transformative impact of Generative AI (GenAI) on Public Sector roles and services with Prof. Vinny Wade, Snr. Lecturer Computer Science, Trinity College Dublin.Highlights:Early Adopters & Shifts: From tech giants to public sector departments like marketing, customer service, and software development, GenAI is revolutionizing the way we work. While it won’t take your job, someone using it might!Changing Workforce: GenAI is reshaping roles, with a focus on knowledge workers. Being GenAI literate is no longer optional—it's essential. Expect productivity to skyrocket as we embr...2024-09-1029 min

Transform Gov - the digital government podcastAI and the public sector, why, how and watch-outsIn the latest episode of Transform Gov, we enjoy a fascinating chat about the transformative power of AI in the public sector with Prof. Vinny Wade from Trinity College Dublin. In part 1 we explore the evolution of neural networks to the incredible speed of modern processors, we explore why AI is making waves - why now?Discover how AI is reshaping everything from customer support to personalised learning in government, and hear real-world examples of AI in action—both the triumphs and the challenges. We also touch on the crucial role of ethics, da...2024-09-0230 min

Transform Gov - the digital government podcastWho would you trust with your wallet?In part two of Transform Gov 's interview with Barry Lowry, Ireland’s CIO we hear about what is coming down the track and why Ireland continues to be ahead of the curve when it comes to digitising access to public services. Barry shares insights on the sizable projects overseen by digital government and emphasises the importance of leveraging existing technologies within the public sector rather than redeveloping functions from scratch. Barry discusses the unique position of the Irish government, which enjoys the highest trust levels among OECD countries. The episode explores how digital government is adapting to the diverse ne...2024-08-1531 min

Transform Gov - the digital government podcastStunning results for MyGovID. Ireland far outpaces Europe. Barry Lowry Ireland's CIOIn this episode of Transform Gov: The Digital Government Podcast, Maeve Kneafsey sits down with Barry Lowry, Ireland's Chief Information Officer, for the first of a two-part interview series. Barry shares his experiences and insights from his pivotal role in transforming Ireland's digital landscape. He discusses the evolution of digital governance, highlighting key initiatives such as the my.gov portal and the rollout of digital COVID certificates that have set Ireland ahead in digital service delivery.Barry delves into the essential qualities of transformational leadership and how he has fostered collaboration across government agencies. With a focus...2024-08-0731 min

Transform Gov - the digital government podcastWhy the threatened Brexit queues never materialised in Ireland?Welcome to Transform Gov - the podcast where we explore the cutting-edge of digital government! In Episode 7 we’re thrilled to feature Louise Jevens, CIO of the Department of Justice in Ireland. We hear how Louise Jevens and her team used technology to avert a post-Brexit crisis. When Louise's Secretary General directed her to do whatever was needed to avoid queues at Dublin Port she rose to the challenge and technology came to the rescue. From digitising the public sector recruitment process to tackling the challenges of Brexit and now working to revolutionise the immigration se...2024-07-2941 min

Transform Gov - the digital government podcastLouise Jevens CIO Dept. Justice, UK Prime Minister Blackberry FOMO🌟 Transform Gov Podcast: Louise Jevens - A Tech Trailblazer in Ireland’s Public Sector 🌟Louise Jevens joined the civil service straight out of school, thinking she’d just “see if she liked it.” Thirty years later, she's a celebrated tech leader in the Irish public sector, making impactful contributions through digital transformation.🎙️ Episode Highlights:- Prime Minister FOMO: The press office incident when the Irish Taoiseach's Blackberry caused FOMO with the UK Prime Minister Tony Blair.- Acing the Start: Louise aced an internal competition to train as a computer analyst...2024-07-1431 min

Transform Gov - the digital government podcastCyber threats an inevitability and the critical role of the CISOThe HSE continues to face ongoing challenges in protecting patient information. The latest incident in June 2024 was the result of an internal IT glitch that compromised the vaccination details of over one million people. In part 2 of Transform Gov’s interview with Maria McCann, former Director of Data and Informatics at the HSE we discuss, amongst other topics, the ongoing data security issues faced by the HSE, Maria underscores the inevitability of cyber threats and the critical role of the CISO.🔍 Episode Highlights:- Crisis Management: Maria's resilience was tested through the C...2024-06-2628 min

Transform Gov - the digital government podcastRevolutionising digital health at the HSE with Maria McCann former Director Data & Informatics.Transforming Healthcare; Organisational Psychologist and former HSE Director of Data and Informatics, Maria McCann played a pivotal role in revolutionising digital health at the HSE. Which included her time working with Richard Corbridge, CIO of HSE, the COVID response team and Ukrainian crisis. Episode Highlights:· Patient-Centered Transformation - How Maria and her team focused on integrating IT solutions seamlessly into the workflows of both patients and clinicians, ensuring technology enhances rather than complicates their experiences.· Driving Change with Clinicians: How Maria managed to get 200 HSE clinicians to drive change, highlighting the critical role o...2024-06-1928 min

Transform Gov - the digital government podcastIs Google Stealing our History? Dr Sandra Collins, Librarian UCD, former Director National Library, and Digital RepositoryOn this episode of our digital transformation podcast we meet Dr. Sandra Collins, a trailblazer in the public sector's digital landscape, who is also a three-time winner of the Ireland eGovernment Awards. She has been instrumental in bringing transformative projects out of the basement (literally) and into the limelight. 🎙️ Episode Highlights:- Discover how entering prestigious awards can remind you of the significance of your transformation efforts.- Explore how everything we create today, from art to social interactions, is digital, and why safeguarding our digital history is crucial.- Learn...2024-06-1226 min

Ahead of the GameHow to Get Your Strategy off the GroundIn this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor Maeve Kneafsey about crafting a strategic marketing plan for new businesses. They dive deep on going to market strategies, conducting audience research through personas, mapping the customer journey, and testing tactics before scaling. Maeve also shares tips for getting buy-in from stakeholders and the key skills marketers need to build and implement an effective strategy. Check out Maeve's previous chat on the podcast, about scaling your business beyond borders. ---------- The Ahead of the Game...2024-06-0755 min

Transform Gov - the digital government podcastPublic Sector phone use saving lives. Part 2 -Interview with Joseph Nugent, former CAO, An Garda SíochánaPart II of a fascinating interview with former CAO of An Garda Síochána, Joseph Nugent. Joe tells us about his time working with Andrew O’Sullivan CIO, An Garda Síochána, and Commissioner Harris to empower An Garda using technology to save lives. · How digital transformation empowers all, not just the techies.· The importance of vendor selection, highlighting a small Bray, Ireland SME's success in designing Ireland’s digital passport.· Why personal involvement and cultural alignment are crucial for project success.· The importance of flexibility and emotional intelligence in decision-ma...2024-06-0524 min

Transform Gov - the digital government podcastWhen you encounter resistance to your digital project - Joseph (Joe) Nugent, former CAO, An Garda SíochánaOne of the public sectors 'master transformers', Joseph Nugent, known to most anyone across public sector digital transformation. Joe shares his experiences of internal resistance, handling it, challenges of eliminating mile long passport queues into a five minute online application, so your passport arrives in hours instead of weeks. He talks about hiring 'writers' to ensure documents and websites were written in plain English to explain public sector services and your rights to the paying public. To end, he talks about his time as CAO with An Garda Síochána (police force) where technology has transformed the experience, such as...2024-05-2725 min

Ahead of the GameScaling Business Beyond BordersBuilding a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a business stems from the three A’s: access (markets), appetite (customers), and ability (technology). Maeve Kneafsey – serial entrepreneur, mentor, and advisor to businesses in many countries – joins Will Francis⁠ for an in-depth discussion about how you can scale your business beyond borders. ------------------ The Ahead of the...2023-07-2845 min

Dublin Tech TalksDublin Tech Talks - Building Blocks of Digital Transformation with Maeve KneafseyDublin Tech Talks with Maeve Kneafsey about the Building Blocks of Digital TransformationMaeve Kneafsey who is an Advisor/Founder/Entrepreneur with real world experience leading her own businesses through seismic digital transformation . More recently she has been working with larger organisations helping them with digital transformation, as well as working with startups to accelerate their growth and market entry. If that wasn't enough to keep Maeve busy she is also a mentor for both Enterprise Ireland and Ignite NI Accelerator and an advisor for ASTIA. I really enjoyed speaking with Maeve and this will serve as...2021-01-2818 min

Moving to the United StatesMaeve Kneafsey of CloudKPI: A Female Tech Founder in the USOn today’s episode we are joined by Maeve Kneafsey, owner of CloudKPI. Running a company that has teams in both Dublin and America, she knows a lot about what it’s like to be moving your business. From the very start of CloudKPI’s conception Maeve decided to focus on the American market and have a base set up in the States. She had a lot of people help her make the transition from Ireland to America, and now she’s looking to help others who want to do a similar move. We talk abo...2020-02-1838 min

Sunday Business ShowFidelma McGuirk talks Payslip and PRPayslip CEO, Fidelma McGuirk was one of the many speakers the Ladies who Launch event earlier this week. At the event she shared a number of stories of how she did her own PR when no one would take her on for a launch campaign, and how she did reach her target market. Fidelma McGuirk, #ladieswholaunch panelist speaking on how to keep your customers happy with @CloudKPI co founder Maeve Kneafsey, Field Day creator Alice Mulholland and moderated by Priscilla O’Regan, Head of Communications at BT in Ireland pic.twitter.com/o8pvOsOn2o — Payslip (@PayslipSaaS) June 12, 2018 ...2018-06-1708 min