Shows
Everybody hates your brandSeason 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika KelkarIn this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Blue Texas by Rockin' for Decades. CLICK HERE
2023-04-1138 min