Shows
Entrepreneur SchoolWhy You’re Getting the Wrong Clients (and How to Fix It)If you're scared to pick a niche because you think it means saying no to opportunities, this episode is your permission slip to STOP being a generalist.I sat down with Mallika Malhotra, a brand strategist, AI innovator, and the powerhouse behind The Brand CEO. Malika shares how choosing a niche is actually your secret weapon for standing out and making more money.We talked about the fear of narrowing your focus, how to identify your true expertise, and the real cost of trying to serve everyone. Plus, you'll hear how AI can actually help...2025-06-1031 min
Business Growth TrailblazersStruggling to Show Your Expertise? Here's How to Clearly Communicate Your Value With Mallika MalhotraWelcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking all about how to articulate your value with clarity, confidence, and strategy so you can finally be recognized as the expert you already are.Mallika Malhotra is The Brand CEO—brand strategist, AI innovator, and mentor for bold women entrepreneurs. She helps experts and leaders own their edge, articulate their value with clarity, and position themselves as the go-to brand in their space. With a mix of smart strategy, AI-powered innovation, and no-fluff mentorship, Mallika ensures her clients stand...2025-04-2115 min
Clarity to Cash for Female Coaches and Entrepreneurs, get clear and confident so you can attract more clients!The game changing strategy and mindset to nailing your nicheToday I interview Mallika Malhotra, the Brand CEOWe talk about:The 4 steps to nailing your nicheWhy niching is crucial to your business and will help you stand outHow to stand out and elevate your authority with your nicheThe mindset to finding the niche that aligns with youWhat the Bullseye Brand Concept is an how it can help youMallika Malhotra, The Brand CEO, is an award-winning brand strategist, niche expert, and mastermind mentor. With a background in corporate advertising for powerhouse brands like L’Oréal and Oil of Olay, Mallika now empowers women entrepreneurs to...2025-03-1128 min
The Resonate Podcast with AideenEmpowering Entrepreneurs Through Niche Branding with Mallika Malhotra: Episode 67Unlock the secrets to effective brand building with Mallika Malhotra, the Brand CEO, as she shares her transformative journey from a corporate advertising career to becoming a leading brand strategist. Discover the power of focusing on a niche, creating the Bullseye branding formula, and the courage it takes to make strategic business decisions that align with personal values. Malika’s insights are invaluable not just for female entrepreneurs but for anyone eager to learn how to set boundaries and make intentional business choices that lead to both passion and profit.Join us as Mallika recounts her transition fr...2025-01-1436 min