Shows
Event Marketing: RedefinedEP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing OutHave you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets?In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you inside how Lenovo thinks about event strategy through the lenses of partnerships, scale, and standing out in crowded environments.Hear them unpack:✅ Why most partnerships default to logo placement and what differentiates the ones that feel genuinely collaborative✅ How Lenovo approaches partner-led events as long-term strategic levers, not one-off collaborations✅ How larg...
2026-02-0453 min
Event Marketing: RedefinedEp 80 | SPECIAL TOWN HALL: Re-Live & Re-Cap Lessons Learned at EXHIBITORLIVE This Week With Mandy GlenwrightWe are fresh off the floor at EXHIBITORLIVE, and want to share the experience with those of you that couldn’t make it, plus relive a little of the magic with those of you that were there.But we don’t want to do it alone!That’s why when we ran into Mandy Glenwright on the floor… and she made it real clear that she was doing well thought out, tactical reckon on everything happening… we decided to invite her to share her takeaways and make this an open town hall!Join us we revi...
2024-03-1357 min