Shows
Brands In PlayEpisode 2 | ft. Manon Cardiel | L'Oréal | Brand vs Performance Marketing | Brands in PlayIn this episode of Brands In Play, we sit down with Manon Cardiel, Global Director of Entertainment & Innovation at L’Oréal Group, to explore the fine line marketers must walk between performance-driven strategies and entertainment-led branding.Manon shares insights from her entrepreneurial journey, her experience launching groundbreaking projects at L’Oréal, and the evolving role of entertainment in marketing. From legacy brands like L’Oréal Paris to community-driven brands like NYX, we discuss how brands can remain culturally relevant while navigating fragmented audiences.💡 Topics Covered:- The evolution of entertainment marketing2025-02-2152 min
Chain ReactionHow can big beauty and fashion brands get into web3? (w/ L’Oreal web3 team)Welcome to Chain Reaction. A show that unpacks and dives deep into the latest trends, drama and news with some of the biggest names in crypto breaking things down block by block for the crypto curious. For this week’s episode, Jacquelyn interviewed Patrick Kaminski, the director of digital innovation for web3 and metaverse at L’Oreal, and Manon Cardiel, head of strategic planning and partnerships within web3 and metaverse at L’Oreal. Patrick is the leader behind NYX Professional Makeup’s GORJS DAO, which launched in mid-January with hopes of combining the NFT world a...2023-06-1527 min