Shows
Brands In PlayEpisode 2 | ft. Manon Cardiel | L'Oréal | Brand vs Performance Marketing | Brands in PlayIn this episode of Brands In Play, we sit down with Manon Cardiel, Global Director of Entertainment & Innovation at L’Oréal Group, to explore the fine line marketers must walk between performance-driven strategies and entertainment-led branding.Manon shares insights from her entrepreneurial journey, her experience launching groundbreaking projects at L’Oréal, and the evolving role of entertainment in marketing. From legacy brands like L’Oréal Paris to community-driven brands like NYX, we discuss how brands can remain culturally relevant while navigating fragmented audiences.💡 Topics Covered:- The evolution of entertainment marketing
2025-02-2152 min