Shows
The Business of MarketingMaor Sadra, CEO & Co-Founder of INCRMNTALJohn Horsley is joined by Maor Sadra, CEO & Co-Founder of INCRMNTAL, to explore why marketing must move beyond clicks and attribution to measure true business value. A candid conversation on incrementality, leadership, and the future of marketing ROI.
2026-01-0525 min
Modern Marketing + MeasurementRethinking Attribution in the AI Era featuring INCRMNTL Founder Maor SadraHas marketing measurement been broken from the start? INCRMNTL’s founder, Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must do to future-proof their strategies. From privacy shifts to the human role in decision-making, this episode of Modern Marketing and Measurement explores the next era of marketing effectiveness.
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2025-09-2217 min
Mobile Dev Memo PodcastSeason 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full disclosure: I was one of the first investors in INCRMNTAL. The impetus for this conversation was a blog post that Maor recently published: I Measured Incrementality. Now What?. In this episode, among other things, we discuss:Why discrete, one-off experiments are not the optimal way to measure incrementalityThe principal challenge in measuring incrementalityHow the "AI-ification" of marketing changes advertising measurementThe options that marketers have for attribution and optimization once every scaled channel offers AI-enabled...
2025-06-1050 min
AdExchangerMeasurement Real Talk, With INCRMNTAL's Maor SadraMany measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn't be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
2025-02-1155 min
Marketing, Media & AdtechMaor Sadra on Ad Spend Myths, Incrementality, and AI in Marketing | The ADOTAT ShowWelcome to another episode of The ADOTAT Show! Today, we’re diving deep into the gritty world of ad tech with none other than Maor Sadra, CEO of Incremental. He’s the guy turning marketing myths on their heads, proving that last-click attribution isn’t just outdated—it’s downright dangerous for your ROI. If you’ve ever wondered why your ad spend feels more like a black hole than an investment, this episode is for you.Maor breaks down:The truth about incrementality and why it’s the smarter way to measure marketing success.How AI is...
2024-12-0938 minMobile Dev Memo PodcastSeason 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra)In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of INCRMNTAL, about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of features.
In this episode, we discuss:
The tradeoffs inherent in the above spiderweb diagram;
Whether and how app advertisers implement experiments in their marketing;
The popularity of media mix modeling in the app advertising ecosystem and whether enthusiasm for it has changed;
Trends...
2024-11-2648 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Kira TovarovskyWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we spoke with Kira Tovarovsky, Marketing Director, Ex-Playtika and marketing veteran. With over a decade of experience of both the marketing technology and the advertiser side Kira shared (and reminisced ) about the early days of UA and how now the UA p...
2024-07-1130 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Anthony Scarpaci @TunomaticWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we chat with Anthony Scarpaci from Tunomatic, an expert in marketing measurement in a privacy-centric world. Anthony brings real-world marketing experience to the table, offering unique insights. We discuss Triangulating marketing, insights from industry leaders like the Rock and Mister Beast, and d...
2024-05-1641 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Arthur Querou & Dimitri Souffan @ Vibe.coWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we spoke with Vibe’s CEO, Arthur, and Executive VP, Dimitri, in one of the most vibrant conversations we had about both CTV, measurement, and everything that’s in between. Vibe has completely revolutionized TV advertising, making it accessibl...
2024-02-2934 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Katherine Sadouskaya User Acquisition & ASO / Women in Games AmbassodorWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Katherine Sadouskaya User Acquisition & ASO / Women in Games Ambassodor.Katherine is a marketing professional with over 5 years of experience in mobile gaming. Specializing in User Acquisition, App Store Optimization and Creative Production Management.
2024-02-2243 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Paul Kovalski Growth Marketing Lead @Self Financial, incWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Paul Kovalski, Growth Marketing Lead at Self Financial.Paul is a fellow measurement enthusiast who we love speaking with about the simple, but also, the deep and philosophical side of marketing measurement topics.This...
2024-02-0834 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Pau Sicilia Performance Marketing @ BinanceWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Pau Sicilia Performance Marketing at Binance, the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.Pau is a familiar presence for us, and...
2024-02-0136 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Paul Bowen Chief Revenue Officer @ StreamElementsWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Paul Bowen Chief Revenue Officer at StreamElements.Paul, with his wit and intelligence, is one of the most amusing characters and in this episode, our focus is on influencers marketing—what strategies are right and what sh...
2024-01-2536 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Ilan Halmush, Marketing Analytics Team Lead @ SuperplayWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Ilan Halmush, Marketing Analytics Team Lead at Superplay.Ilan has a strong passion for his role, and we had a fascinating chat about what measurement enthusiasts find interesting.
2024-01-1829 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Radostina Zhekova Mobile User Acquisition @ Jam CityWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.
2024-01-1134 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Yevgeny Peres, EVP Product Strategy @ AppsFlyerWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we're excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer.Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements, standards and lack their off.
2023-12-2145 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Filippo De Rose CMO @ FabulousWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we're excited to have Filippo De Rose, the CMO at Fabulous, sharing his insights.Filippo is a very well-known data-driven marketer with many years of experience in the mobile space, and he's one of those people who truly understands the way the w...
2023-12-1444 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Ben Jeger VP EMEA @ MolocoWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Ben Jeger, VP EMEA at Moloco, a prominent figure in our industry. Ben's expertise extends across the realms of media and attribution, making for an insightful discussion.
2023-12-0732 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Omer Gerzon Director of Marketing & Growth from PLAYSTUDIOSWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS' Director of Marketing & Growth, covering topics such as marketing measurement, incrementality, Tetris, and more!Enjoy the listening, and keep following here and on our social media for the upcoming episodes that will be publi...
2023-11-3038 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Maor & HadarWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)This is a special episode! Our CEO & Co-Founder Maor & Hadar the Director of Business Operations talking about Trends!
2023-11-2335 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Eran Friedman CTO & Co-Founder SingularWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest in this episode is Eran Friedman, CTO and one of the founders of Singular, one of the leading mobile measurement companies. Eran and Singular play a very important role in the measurement space, educating companies on the changes in measurement, and sharing a realistic and h...
2023-11-0937 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Julian Runge Faculty at Northeastern University & Principal Scientist Game Data ProsWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today Julian Runge, Faculty at NorthEastern University and Principle Scientist at Games Data Pro. Julian is an expert in marketing data topics, with both academic and practical experience.You can find more interesting information in the following links:Th...
2023-11-0238 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Eric Seufert Analyst & Investor Mobile Dev Memo & Heracles CapitalWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today is Eric Seufert, the founder of Mobile Dev Memo, Heracles Capital, and probably one of most well known analysts (if not THE most known) in the world of mobile marketing. Eric has been very vocal about the changes in our land...
2023-10-2647 min
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Anton Bugaev (Bolt)Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today is a true pioneer in the field: Anton Bugaev, Data Analyst @ Bolt , an individual who has made a profound impact in marketing measurement for their company. We're truly honored to have him with us today.
2023-10-1940 min
INCRMNTAL: Podrick the PodcastInside INCRMNTAL with Aviv NutovitzJoin us for a new episode of "Inside INCRMNTAL" featuring Aviv, our very own Senior Data Scientist. With nearly three years at INCRMNTAL, Aviv shares insights into our early days and teases exciting future developments for the company and our clients. Don't miss this behind-the-scenes journey!
2023-09-2137 min
INCRMNTAL: Podrick the PodcastInside INCRMNTAL with Lihi Lubelski HR RecruiterDive into the heart of HR excellence and career success on the latest episode of 'INSIDE INCRMNTAL.' Join your host, Johana Leeflang, as we sit down with Lihi, the one-woman HR powerhouse at INCRMNTAL. Lihi shares her inspiring professional journey and offers priceless insights on acing interviews. But that's not all – she unveils the secrets to landing a coveted job at INCRMNTAL. Whether you're a job seeker looking to up your game or curious about thriving at INCRMNTAL, this episode is your guide. Get ready to learn, grow, and succeed with 'INSIDE INCRMNTAL.
2023-09-1424 min
INCRMNTAL: Podrick the PodcastInside INCRMNTAL with Noa Hassidim CSMWelcome back to our mini-series, where we dive into the heart of our team, uncovering personal stories and the driving forces behind our success. I'm Johana Leeflang, your host and INCRMNTAL's Marketing Lead. This time I got to sit with Noa Hassidim our star Customer Success Manager as she shares her journey from the dark side of cyber security into the innovative space of incrementality measurement.
2023-08-1721 min
INCRMNTAL: Podrick the PodcastInside INCRMNTAL: Khen Ishai Software EnineerIntroducing the "Inside INCRMNTAL" podcast series! Join us as we dive into the heart of our team, uncovering personal stories and the driving forces behind our success. I'm Johana Leeflang, your host and INCRMNTAL's Marketing Lead. In our debut episode, I sit down with Khen Ishai, a remarkable Software Engineer who has been shaping innovation at INCRMNTAL for nearly two years. Tune in to hear his inspiring journey of growth and how he's crafting both products and his career with us. Stay tuned for more captivating insights into the magic that happens behind the scenes at INCRMNTAL!
2023-08-1031 minMobile Dev Memo PodcastMDM Podcast Episode 38 - The Future of Digital Advertising Measurement (with Maor Sadra and Julian Runge)This episode of the Mobile Dev Memo podcast focuses on The Future of Digital Advertising Measurement. I am joined by two very esteemed guests, Maor Sadra and Dr. Julian Runge:
Maor Sadra is the CEO of INCRMNTAL, an incrementality testing platform. Prior to INCRMNTAL, Maor was the CEO of Applift and held executive positions at a number of digital advertising and interactive media firms before that. As a disclaimer: I am an investor in INCRMNTAL;
Dr. Julian Runge is an Assistant Professor at Northeastern University and before that was a Visiting Scholar at Duke University. Julian's research focuses...
2023-08-081h 14
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Maor SadraWelcome to the final episode of our beloved series. We are closing this season with a bang- turning the tables and interviewing Maor, our own co-founder and CEO and diving into some intriguing hypothetical scenarios, discussing the potential future of technology and advertising. We explored topics like the rise of voice search, the impact of connected TV, the role of generative AI in advertising, and the changing landscape of privacy-conscious consumers.We even took a trip down memory lane, reminiscing about technological advancements we anticipated years ago, like the futuristic flying skateboard from "Back to the Future...
2023-07-1334 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Claire RozainExciting news - the second to last podcast episode it live here!I recently had the honor of interviewing & being interviewed by Claire Rozain, and we delved into the world of entrepreneurship and the exhilarating journey of starting a company. Our conversation was refreshingly unscripted, allowing for candid insights and perspectives. I'm thrilled to share this special episode of "Exploring the Multiverse" with all of you!Claire's passion for gaming and her commitment to making a positive impact are truly inspiring. Currently she is working at Carry1st, the leading publishing company in Africa. She's...
2023-07-0638 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Bichoï Bastha from DailymotionIn this episode, we had the pleasure of interviewing Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion. We delved into the ever-changing landscape of the advertising industry. As fellow "old-timers," it was surprising that we hadn't crossed paths before, given the small world we operate in. Our discussion centered around our shared passion for problem-solving in this dynamic field.Bichoï journey in the advertising world is fascinating. Starting as an infrastructure administrator, he discovered his passion for web monetization and joined Dailymotion over 14 years ago. He witnessed the transformative power of programmatic advertising and navigated its co...
2023-06-2929 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Jordi de los Pinos from SmadexJoin us for Episode 20 of "Exploring the Multiverse," where we embark on an exciting journey filled with captivating conversations. This week, we are delighted welcome back a very special guest, Jordi de Los Pinos, the CEO and founder of Smadex, who happens to be a close friend of mine for over a decade. In this episode, our focus centers around click-through rates, the notorious full-screen ads, and more. The mobile marketing industry is known for its intricate nature and ever-changing landscape, often leaving outsiders perplexed. However, through dialogues like these, we aim to shed light on the...
2023-06-2247 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Naftali Hazony from Game StoryJoin us for an extraordinary episode that you won't want to miss. Today's instalment holds special significance for a variety of reasons. Firstly, it marks a momentous occasion as I had the opportunity to conduct an interview with an F16 pilot for the very first time. Up until now, most of my guests have followed different career paths, making this encounter even more exceptional. However, what truly sets this episode apart is that, after nearly 70 episodes, it was the first time I had the privilege of conducting a face-to-face interview.Allow me to introduce my guest for...
2023-06-1531 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Alex BauerWelcome back to the series! Our special guest this week is Alex Bauer, Head of Product at Branch. In our conversation we went back in time and looks at the pros and cons of a "walled garden", take for example the ease of downloading an app without having to have antivirus software on your device...Tune in to this episode to explore a universe where there is the end of the app store, the erosion of privacy, and we find out where Alex was on March 27th...
2023-06-0836 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Radostina Zhekova from Jam CityIn this week's episode, we had the pleasure of interviewing Radostina Zhekova, Senior User Acquisition Manager atJamCity. Radostina and I go way back, having worked together in the past. I've had the opportunity to witness her career development as she transitioned to the UA side with Voodoo and now at Jam City.We delved into some wild hypothetical scenarios during this episode. Picture this: the app stores suddenly decide to raise their fees to a staggering 50%. Or on the contrary, they lower those fees to an incredible 5%. We also addressed the elephant in the room – those sneaky, im...
2023-06-0136 min
INCRMNTAL: Podrick the PodcastExploring the multiverse with Paul Bowen at StreamElementsExploring the Multiverse." I'm excited to share this exciting episode where we discuss wacky "what if" scenarios with a very special guest, Paul Bowen. As this is our16th episode, we thought it was quite fitting to have Paul as a guest as he and Maor (INCRMNTAL's CEO) go back almost 16 years. It's always fascinating to delve into hypothetical situations and explore the possibilities they present. In this episode we answer questions like: What if Apple starts allowing 3rd party app stores globally? What if streamers and influencers could claim attribution based on view through attribution?, and what would...
2023-05-2537 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Tim Koschella from KayzenJoin us for a fun episode as we dive deep into the world of advertising technology with the dynamic Tim Koschella, Founder and CEO at Kayzen. In this captivating interview, Tim shares his unparalleled passion and insights into the ever-evolving landscape of digital advertising. Brace yourself as we embark on a journey exploring mind-bending concepts like NET worth targeting, the groundbreaking merger of industry giants Appsflyer and IronSource, and the revolutionary Apple Ad Network, unraveling the enigma of monetizing third-party apps.
2023-05-1833 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Elad from OdeeoTune in to this episode of "Exploring the Multiverse" and embark on a journey of imagination and speculation with Elad Stern. We'll unravel the possibilities and explore the future of app stores and advertising. We dive deep into a future where app stores have tighter regulation around intrusive ads and whats more give users the choice of audio vs. interstitial ads? Listen to the full video to uncover a possible future where the whole advertising space gets flipped on it's head
2023-05-1133 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Matej Novak from AssetarioWelcome back to our podcast! Today, we have a special guest with us, Matej Novak, co-founder and CEO of Assetario. During our conversation, we explored a question that many of us in the advertising industry have asked ourselves: What if the ATT never happened?Matej took us down a "privacy rabbit hole" that is quite scary to imagine. Without ATT, user tracking would have continued unabated, and it could have created a dystopian future where our every move was monitored and tracked. Matej explained that if Apple hadn't taken steps to protect user privacy, this scenario might...
2023-05-0445 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with John KoetsierWelcome to this episode of our podcast, where we're diving into the exciting world of adtech and social media with John Koetsier. As a seasoned adtech expert and a Forbes contributor, John has a wealth of knowledge and experience to share with us.In this episode, we'll be exploring the multiverse of Elon Musk buying yet another social media network. With Musk's track record of disrupting industries and his recent acquisition of Twitter, we can only imagine what social media platform he has his sights set on next.So, which one do you think he...
2023-04-2741 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Ido Raz from BigabidWelcome to this episode of the podcast, where we have a special guest, Ido Raz, the founder of Bigabid, a mobile DSP. In today's episode, we will be discussing Ido's views on Apple's decision to introduce the App Tracking Transparency (ATT) framework, and why he wishes that Apple would go back on that decision. We will also be exploring the possibilities of app stores reducing their app store fees from the current 30% to 10% and what this could mean for developers and the entire industry. Ido Raz has a wealth of experience in the tech industry, and we are excited...
2023-04-2029 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Paul Kovalski from Self FinancialWelcome back to "Exploring the Multiverse", the podcast where we dive deep into fascinating topics with experts from various fields. Today, we're joined by Paul Kovalski, a seasoned marketing professional with over 8 years of experience in the industry.In this episode, we'll be delving into the world of Net Worth targeting and the emergence of the newest social media channel- SnapTok, or TikSnap, or StikStok (whatever you want to call it!). Paul will be sharing his insights and expertise on these topics, giving us a glimpse into the wild and crazy world of marketing.So...
2023-04-1337 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Moshi Blumfrom Beach BumWelcome to our podcast, where we explore the fascinating world of marketing and gaming with expert Moshi Blum from Beach Bum. In this episode, we delve into the world of mobile advertising and discuss some of the most critical topics that are affecting the industry today. From the microscopic X button that we often see on mobile ads to iAD and Apple Search Ads, we'll explore the latest trends and insights with Moshi, who has years of experience in this field. We'll dive into this parallel universe to see what alternative realities could look like for the gaming and...
2023-04-0640 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Natalia Vasilyeva from AnzuWelcome back to the podcast, where today we will be exploring an intriguing concept - the possibility of a parallel universe where AAA games adopt the freemium model that has proven to be so successful in the mobile gaming industry. Joining us to delve into this fascinating topic is Natalia Vasilyeva, an expert in the mobile and gaming industry and EVP Marketing & Strategy at Anzu.We will be discussing what the adoption of the freemium model might look like for AAA games, including how it could change the gaming experience for players and how it might affect...
2023-03-3034 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Matej LancaricWe are excited to welcome Matej back to the podcast. This week he joins us on for a very interesting episode where we explore the parallel universe of AI taking over creative production and maybe even your job. Matej is excited for a universe where AI could help make the creative process more efficient. As an advocate for AI tools, he is not worried about the potential risks but rather the opportunities they create. Hope you enjoy listening and if you want to hear more from Matej - check out his podcast "2 and a half gamers"
2023-03-2327 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Eric SeufertWelcome back to our podcast where we explore some wild possibilities of the advertising multiverse. In this week's episode our guest Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like? How would it impact consumers' privacy and digital experience? We also explore some alternate realities where Google reduces their App Store “fees” to 5% ? and Apple bans 3rd party SDKs? Hope you enjoy!
2023-03-1634 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Andy from PhitureWelcome to today's episode of the podcast! We have a very exciting topic to explore today with our special guest, Andy Carvell, Partner and Co-Founder of Phiture. Andy will be delving into the multiverse where chatGPT and other similar AI rapidly replace search, killing Paid Search and SEO.This alternate universe poses some fascinating questions: What would happen if generative AI could create entirely personalized apps and games by the end of the year, including all creative assets? What would the future of technology and the internet look like in a world where such rapid advancements are...
2023-03-0932 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Pau from BinanceWelcome to today's episode of the podcast! Today, we have a very special guest, Pau Sicilia from Binance, who will be exploring some fascinating ideas around the multiverse. In this particular universe, Pau will be discussing how Google operates on a freemium model, and Apple changes their privacy laws and "allows tracking" on default. As we dive deeper into this topic, we'll get to hear Pau's unique perspective and insights on how these changes might impact our lives, and what it could mean for the future of technology. So sit back, relax, and get ready to journey...
2023-03-0232 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Katherine from GameHouseWelcome back and enjoy our latest episode with our special guest. veteran UA manager Katherine Sadouskaya from Gamehouse. Together we embark on a parallel universe where Gen Z rejects advertising and explore what the "BeReal movement". Tune in to see what this future could hold for brands and advertisers...
2023-02-2328 min
INCRMNTAL: Podrick the PodcastExporing the Multiverse with Luis from RovioWe are excited to have Luis de la Cámara, VP Marketing at Rovio, join us to share insights and his vast experience with over 15 years in the gaming industry. In this episode, we continue the discussion on the parallel alternatives in the advertising and gaming space , this time looking at Gen Z and how they are influencing game design and advertising as well as a parallel universe of Free to Play console games!Stay tuned to hear what this gamer at heart at has to say!
2023-02-1633 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Thomas PetitJoin us for our first episode of our newest series, as we explore the ever-evolving landscape of advertising technology through the lens of the multiverse.We are launching this series with the one and only Thomas Petit, and will be discussing alternative realities if Apple did things just a little different, from their advertiser "tax" to how they will react to alternative app stores launching. Our expert guest will provide insights on how to stay ahead in this rapidly changing field and what you can expect. Tune in for a very exciting episode!
2023-02-0942 min
Elite Game Developers PodcastMaor Sadra — Measuring your marketing and entrepreneurship lessonsToday I'm talking with Maor Sadra, the co-founder and CEO of INCRMNTAL, which is a company that evolves digital marketing from measuring traffic to measuring value. In this episode, we talk about how Maor's company changes the daily life of online marketers, including UA professionals in gaming. Then we cover Maor's background, how he approaches entrepreneurship and what lessons he's picked up along the way.
2022-11-1440 min
Mobile Growth Nightmares PodcastMGN S2E9 | Maor Sadra from IncrmntalThis edition’s guest is a big hitter in the mobile growth space; ad tech space veteran and Incrmntal CEO Maor Sadra.
To kick things off, Maor shares rich insights into the mobile attribution space which could be a whole episode in itself, as well as his own mobile growth nightmare.
This edition’s nightmare is so frightening that it changed how Maor’s then company did things forever. Actually, it might just be our scariest mobile growth nightmare yet, but some good came of it - it was a direct inspiration for the foundation of Incrmntal.
As ever, the podcas...
2022-11-0432 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Adtech NostradamusAfter 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments. We appreciate everyone who has shared their honest opinions with us. And to the new and returning listeners week after week. We look forward to the next series launching in January 2023! In the meantime, we leave you with our latest white-paper explaining the true benefits of cross-platform marketing across a variety of industries. As an added bonus, we have expert advice for some of...
2022-08-1603 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Majestic Marketing Analytics ExpertHadar Telem is the Director of Marketing Analytics @ Huuuge Games (that's 3 U's!)Hadar comes with a ton of experience in marketing analytics and UA in general. She's worked at some of the creme de la creme of companies when it comes to performance marketing. Beyond the practical, she also took the time somehow (?) to get relevant academic knowledge in her double degree in Marketing and Information Technology.It was mega-awesome talking with her.Also - this is the last interview in this series. We're going to go on a hiatus and be back...
2022-08-1029 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Data Driven CreativeThis week we are speaking to Pau Sicilia who is one of the few guests that has worn both the hat of a creative and analytical marketer. Surprisingly, he shared with us that while his background lies in graphic design, he takes his decisions based on hard data- no more how exciting the creative is! Pau also shares some solid advice for any newbies that might want to join the world of mobile marketing. While we have heard time and again how quickly our industry changes he claims that one should be proactive and curious to keep up-to-date with...
2022-08-0224 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Bond, Douglas BondDouglas MacDonald from Tinuiti joins us this week. We had such a great time talking about data quality, Netflix ads, the metaverse, and James Bond (of course). No, but really this week's episode dives deep into all things marketing (measurement) and the key differences! Tune in to learn about how philosophy plays a big role in the study of measurement. Especially in those things you can not observe and how the whole landscape is evolving.If you want to reach out to Doug, you can do so here
2022-07-2729 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Opinionated CMOMark Baartse (Outsourced CMO) joins us this week for a very animated discussion. As a seasoned marketing veteran, he has witnessed first-hand the changes across many industries. Lucky for us, he is not shy and shares with us his outlook on how he envisions the marketing landscape to continue changing. He presents his opinion on how antiquated the current measurement options are for the future of marketing and why.
2022-07-1940 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Awesome Mobile VeteranWe are honored to have Andy Carvell join us this week - a truly awesome mobile veteran. Andy's path to Phiture has been quite an exciting journey. With a love for tech since the age of 5, it's no surprise that he is now the partner and co-founder of a leading mobile growth consultancy in the epicenter of the Berlin Tech scene. You might not know this but the mobile growth stack framework was invented by him and his co-founder Moritz while they were both working at Soundcloud. Listen to hear what really inspires Andy and how he sees the...
2022-07-1233 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Odeeo FounderThis week we welcome Amit Monheit the CEO & Co-founder of Odeeo. Amit shares with us the importance of having the vision and passion for what you do. And how this mindset will guide you to find the right career path so that you can "love what you do". Amit got that passion when he discovered the world of online marketing and gaming. And this is the fuel to his entrepreneurial journey.Are you curious to learn more about the past and future of tracking and measurement and why it's time to start an evolution...
2022-06-2836 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The One & Only ThomasWe are excited to have the legendary Thomas Petit this week for our special 20th episode! We have been lucky to have had some very inspiring professionals in this series but we are not sure if anyone of them is as famous as the "one & only Thomas"... at least for now :)
2022-06-2148 min
Mobile Dev Memo PodcastMDM Podcast Episode 24 - Advertising strategy in a recession (with Maor Sadra)In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of:
Apple's ATT privacy policy, which has deteriorated the efficiency of mobile advertising;
a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years;
a potential economic slowdown.
2022-06-2043 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The UA Gaming LadyNatalie Cook joins us this week and shares her journey from switching her scrubs to data crunching and campaign optimization. Since joining the gaming industry over 6 years ago she has not only become an expert UA manager but she is also an advocate for women in gaming & mobile. Natalie shares her advice for companies that want to be more inclusive. Be conscious of the language used to ensure that it is not biased towards a particular gender and rather is "gender-neutral". She also shares the importance of having a culture of diversity and inclusion. It...
2022-06-1437 min
Future Fuzz - The Digital Marketing PodcastEP.6 Maor Sadra - Advertisers move away from Facebook. Time to crack incremental measurement.Maor speaks about his new company Incrnmntal which looks to solve tracking and data problems for advertisers in a world where data and advertising tracking is ever more restricted. We also speak about #precession and what entrepreneurs need to do to prepare.
2022-06-0925 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Passionate Data ScientistWe are happy to have Annica Nesty the Group Director of Integrated Intelligence at Tinuiti join us this week. In this episode, we got a much deeper understanding of the differences that lie in working for the "client-side" vs. the "agency side". And how data science plays an important role on both ends. As a data-driven individual, it comes as a surprise that Annica sees marketing as both an art and science. The art comes from the creative and innovative side that keeps brands competitive. But it's also very important to have the scientific side, to ensure that the...
2022-06-0143 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Creative EntrepreneurJustin Campbell is the founder of Shopala, an eCommerce start-up offering shoppable ads and express checkout. Justin started his own entrepreneurial journey after seeing the mobile space change dramatically. Find out why, without hesitation, Justin shares why he truly believes that marketing is an art and how above all the creative wins.Check out our Brand vs. Performance roundtable, where we took a closer look at what differences there are and what are the similarities that connect them.
2022-05-2429 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Next Gen CMOThis week we are speaking with Robert Jurewicz from the Swedish eCommerce company Plick. Robert got his first interest in marketing from a psychological perspective. And then once he learned the complexities of consumer behavior and measurement, he couldn't get enough. Robert shares his personal experience in learning new marketing channels as a user. Moreover, how getting your hands dirty is invaluable when it comes to understanding the trends in digital marketing.If you know want to learn more about how Plick leverages INCRMNTAL to gather insights into their influencer marketing campaigns (and other activities that were...
2022-05-1747 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Seasonal MarketerWe are happy to have Felix Huang join us this week from Hopper. A seasoned UA manager with vast experience across several industries, from retail, and health to gaming. Now Felix shares his perspective on how similar and different the travel industry is from the other sectors. If you would like to learn more about how incrementality can be measured across multiple industries check out this article where we ran macro-level case studies to see how different companies using INCRMTNAL have been able to:1. Increase the value from advertising activities2. Eliminate redundant ad...
2022-05-0926 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Gaming Product DirectorThis week we welcome Amir Shoval, Marketing Product Director from PlariumHe shares with us his journey of working with machines to people and the joys and challenges of the ever-exciting gaming and mobile industry. This time we go deeper into the role of a product manager to get a true understanding of how it works in a leading company that is Plarium.Let’s take a closer look at what it's really like when you work in an industry where the “only constant is change” and you need to be ready to “expect the unexpect...
2022-04-2648 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The UA PhilosopherMalik is one of the most fun to speak with guests we had on this podcast. He's genuinely interested and naturally curious about what can a marketer do to challenge the status quo and to create consistent growth in a competitive landscape.With his past experience from King.com and Apple Arcade, Malik is now heading UA at Moshi Kids, Malik explains that in his perspective, to be successful in marketing, one should consider marketing more as an Art than a science, comparing growth marketing to photography and art forgery.Our conversation went to various...
2022-04-2138 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here! The Serial EntrepreneurWe are happy to have Tim Koschella from Kayzen with us this week. A serial entrepreneur who early on understood the power of mobile as the biggest game changer consumer internet has seen. He believes that, unlike the metaverse, which aims to be a replacement for the real world. Mobile is able to seamlessly connect our real lives with the digital world. Tune in to this week's episode to learn more about how Tim has been able to stay on top of mobile trends and start his fourth company in the last 10 years.
2022-04-1339 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The CaptainEveryone knows him as "The Captain". Andre is one of the most well-known people in the UA space, especially given that he worked with some of the most successful app companies as part of his journey. This week we are happy to have Andre Kempe the founder of Admiral Media in the hot seat. Andre has spent the last couple of years chasing the sun (and wine) and now resides in Marbella. He shares his journey from the traditional side of telecommunications (think ringtones and SMS) to the exciting world of app marketing. The entrepreneurial journey is...
2022-04-0544 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The French Finnish ConnectionWelcome to the 10th episode!! This time we have the pleasure of speaking to user acquisition expert Claire Rozain from Rovio. Having spent the last 8 years in the gaming industry. Claire truly appreciates the value of doing what you love. While finding the right balance between your professional goals and the company’s exceptions of you as an employee. Claire breaks down how to assess your future employer to ensure that it’s both a personal and professional match.Claire also explains that UA is truly a “science of art”. If you would like to learn more about wh...
2022-03-3133 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Chip EngineerThis week we spoke with Jordi de los Pinos CEO and Founder of Smadex. He opens up about his entrepreneurial story with us and gets candid about how NOT to start a business in this ever-changing space. He shares how SMADEX was able to stay ahead of the changes made in the past two years. (1) by foreseeing the market and (2)managing to innovate in an agile and ethical manner. Ensuring to do right by the user! Would you like to learn more about measuring value and how it can be used in a multitude of use cases...
2022-03-2138 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Incrementality QueenLucina Stolz a Growth Manager at Trade Republic. She joins us this week to discuss the psychology behind marketing. And how understanding this above all else will help select the right methodology to connect and attract users. Lucina also surprised us when she shared that art trumps data when it comes to marketing. She hones in on the value that storytelling has on campaign success. It is really no surprise that as humans we connect with creatives and storytelling. Especially when it comes to influencing decision-making. One of the biggest challenges for any FinTech company is to gain the...
2022-03-1634 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Marketing PupeteerThis week we are joined by Elina Uotinen a UA analyst at Traplight. She shares with us the parallels between the academic and the professional side of mobile marketing. Elina reminds us that it is important to remember that as the mobile gaming space continues to evolve rapidly and one should not settle on a “false sense of stability”. But rather keep an open mind and try different approaches and methods. Elina also goes deeper and presents the value of the scientific element when it comes to mobile marketing - from modeling to data sets. Elina shares the implicit valu...
2022-03-0831 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Newborn Father GamerMatej Lančarič, owner of Lancaric.me agency is one of the most active UA consultants in Europe, having worked with a ton of mobile gaming companies: Pixel Federation, Rovio, Traplight, Lucky Cat, Genera Games, StarBerry, Boombit and way more.Being an expert in UA, ASO, Creatives, Monetization, and global marketing strategy Matej has some unique experience and a very awesome methodical approach to mobile game marketing.After 3 months of no sleep (no) thanks to his newly born daughter - Matej joins us for this 1:1 interview, sharing his opinions and experiences.You can ch...
2022-03-0131 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Adtech DoctorIonut Ciobotaru is Co-CEO of VERVE Group, the Media Arm of MGI (ETR: M8G), previously CEO and Founder at PubNative, the first ever mobile native ads SSP.Ionut is an incredible leader, and an adtech visionary with so much knowledge and experience in the industry.Having had the privilege working together, Maor (Co-Founder at INCRMNTAL) and Ionut met up for this casual and very fast interview about the changes happening in our industry and the driving forces that shape it.Ionut talks a lot about cross platform advertising. If you want to...
2022-02-2435 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Out of the Box MarketerTobi (Tobias) Börner is the Chief Growth Officer and Co-Founder at Fastic, one of the fastest growing and most successful health & fitness apps in the world.Tobi is a performance marketer that thinks differently than most, and rather than throwing some budgets at the social ad platforms, he experiments with new mediums and marketing channels that the typical performance marketer wouldn't even dare to consider.From his home office in Spain, close to the beach, Tobi talks with us about his background and experience in scaling global brands while keeping his eye on the g...
2022-02-1731 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Professional Football PlayerAdam Jaffe is one of the most respected people in our industry with a ton of experience, working for and with some of the most successful gaming companies: Playtika, JamCity, Social Point, Jelly Button, Phoenix Games, Moon ActiveSmart, Sharp, Direct, Opinionated - the characteristics that connected Maor (CEO @ INCRMNTAL) and Adam almost 15 years ago, as colleagues and friends.In this wildly casual interview, Adam shares his experience, how to develop your network, attribution vs. measurement, and how to run a company while fathering 3 young (beautiful!) kids.We talk about the deprecation of...
2022-02-0938 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Ginger GuyWe're All Mad Here!Mobility is one of the fastest and most competitive industries EVER, and FreeNow has been growing insanely fast!Figures that they would bring someone like Dr. Tim Wiegels to head their Data department.What is it like managing a team of 80+ data scientists ?Was the loss of the IDFA a blessing or curse?Our podcast invites influential guests from across all sides of the marketing industry: brand and performance marketers, thought leaders and people we love talking with.In this first episode, we're...
2022-02-0136 min
INCRMNTAL: Podrick the PodcastWe're All Mad Here: The Skeptical MarketerOur newest series is titled We're All Mad Here!Inviting influential guests from across all sides of the marketing industry: brand and performance marketers, thought leaders and people we love talking with.The nature of this series is a 1:1 casual conversation about the ins and outs of marketing in today's age.In this first episode, we're happy to feature Radostina Zhekova, UA Manager at Voodoo Games (https://www.voodoo.io/)Radostina talks about how she got to where she's at, her thoughts about gaming in the pandemic, media mix modeling and...
2022-01-2725 min
INCRMNTAL: Podrick the PodcastFinTech Panel: Educating Consumers While Disrupting an IndustryFinTech is one of the fastest growing industries in history producing more unicorns than a Disney Movie.We asked several global experts in FinTech marketing to join us in a discussion about what does it take to educate consumers while disrupting an industry as old as Financial Services.You can also check out this panel in video form at incrmntal.com/roundtables
2021-10-1942 minINCRMNTAL: Podrick the PodcastClick to Subscribe? The INCRMNTAL Subscription Apps Panel!Welcome to the INCRMNTAL special edition Subscription Apps panel: Click to Subscribe ? During the last few years, more and more apps started adding subscription options to their business model. Subscriptions offer incredible control for both consumers as well as product companies. What is the future of subscription apps now that privacy restrictions damage the ability to easily acquire users ? We invited the world’s top industry experts in the subscription model to talk about this and more. Hope you’ll enjoy listening!
2021-08-3052 min
INCRMNTAL: Podrick the PodcastA completely unscripted interview between INCRMNTAL's co-foundersWe wanted to use the opportunity of being in the same room after 18 months of various lock downs and travel bans to record this interview sharing our story of how we met, and how and why we came up with the idea of INCRMNTAL.
2021-08-0343 minINCRMNTAL: Podrick the PodcastThe Aftermath(?) of COVID-19 and ATTWelcome to the INCRMNTAL first ever Gaming Panel! We invited gaming user acquisition experts from all around the world to share their thoughts about the aftermath of COVID19 and Apple’s “App Tracking Transparency”. How did these mega changes influence game marketing forever?What positives came out of these changes ?What the hell is a Quarentinee ? We hope you’ll enjoy listening to our Panel
2021-07-1351 min
Out of the BoxPrioritizing User Value with Incrementality Measurement | Maor Sadra, INCRMNTALHost Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
2021-06-1628 minINCRMNTAL: Podrick the PodcastBuild vs Buy: Incorporating Machine Learning to your Marketing OperationWelcome to this roundtable, hosted by INCRMNTAL and Winclap about Machine Learning in Marketing Should marketers support or block AI ?Will it take our jobs ?And is it better to build technology in-house and gain a competitive edge ?Or is it better to license technologies available ? We rounded up 4 industry thought leaders to have a casual discussion about these questions. We hope you’ll enjoy listening to our roundtable
2021-05-2550 minINCRMNTAL: Podrick the PodcastMarket Like a MarketerWelcome to the recorded roundtable discussion, hosted by INCRMNTAL and Singular.This is one of the best roundtables we recorded, talking about the disruption in our industry and what is means to “Market like a Marketer”. We hope you’ll enjoy listening to this roundtable
2021-05-111h 09INCRMNTAL: Podrick the PodcastPredictions and Premonitions for 2021 (and beyond)We gathered the worlds' top thought leaders to talk about their predictions and premonitions for 2021 and the years to come.Who will win from IDFA deprecations ?What will be the next buzzwords in mobile marketing ?Will Covid-19 have long term effects over the mobile app space ?How will world politics influence our industry ?Is there a real opportunity in voice search ?Is Retargeting Dead and under the water ?Will the subscription economy flourish or decay ?INCRMNTAL, ALGOLIFT and VUNGLE are happy to co-host this on demand roundtable
2021-02-091h 06INCRMNTAL: Podrick the PodcastLast Touch, Media Mix and Incrementality MeasurementIn this (short) episode, I'm talking about the differences between 3 methods of measurement: Last Touch, Media Mix, and Incrementality Measurement.There has been a lot of confusion between these, so I wanted to provide clarity and a comparison between these methods.(music: Bensound.com)
2020-12-2414 minINCRMNTAL: Podrick the PodcastThe Brand vs. Performance Stand-offWelcome to the recorded roundtable discussion, hosted by Fyber Focus and INCRMNTAL.We wanted to bring experts in “Brand” and “Performance” to hold the ultimate Stand Off between the two polarizing segments of digital marketing.We found that the two actually share a lot more with one another than we thought.In this roundtable, you can learn about new Top of the Funnel, Measurement in a post IDFA world, The impact of apple’s announcement on programmatic advertising and moreWe hope...
2020-12-071h 00
INCRMNTAL: Podrick the PodcastTracking the "Untrackable"We're proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Anzu on the topic of “tracking the untrackable”.There’s an unspoken wall between “performance” and “brand marketers” – and this wall is disappearing, as the industry changes.We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion.In this roundtable, you can learn about new mediums, how brand marketers measure performance, why new mediums “work” better, the value of “brand awareness”, incrementali...
2020-11-2650 minINCRMNTAL: Podrick the PodcastIs Control the Ultimate Weapon for a Marketer ?I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Kayzen on the topic of control in marketing.Control and transparency have been buzzwords in our industry for a while, but we’re FINALLY at a stage where marketers are adopting real control and not sudo-control.We are happy to bring the opinions of 4 industry experts who share their opinions about the conflicting powers at play, setting up the right incentives for a growth team, discussing when giving up control makes sense and so on.
2020-11-041h 09INCRMNTAL: Podrick the PodcastINCRMNTAL-BidShake RoundtableWhy Is Efficiency In Marketing So Difficult To Achieve?I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Bidshake on the topic of marketing efficiency.The term marketing efficiency has been synonymous with marketing automation – a hot topic in the past few years.We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion.In this roundtable, you can learn about what makes marketers take full control, how is marketing effici...
2020-11-041h 05
The Mobile User Acquisition Show📐 How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO & co-founder at Incrmntal 📈Our guest today is Maor Sadra, co-founder & CEO at Incrmntal. In today’s episode, we dive into how last touch attribution has always been fraught with inaccuracies and how it measuring incrementality might just be the best way to understand what the true impact of your digital marketing is.Key Highlights:🥴 Why last touch attribution has always been problematic🧐 What led to Uber being susceptible to fraud.😤 How there’s a thin line between frauds and self-attribution, when it comes to claiming credit for click and view through insta...
2020-08-1826 minPodcast Episodes – The QuizmakersMaor Sadra - the state and future of the ad industryFormer AppLift CEO Maor Sadra talks with us about the state of the advertising industry, how mobile advertising really works and why ad fraud is such a big issue. Quizzes can be a valuable tool in your mix of ads, especially as they will continue to allow you to collect user information in a safe and ethical way. Maor’s a big fan of quizzes for marketing – he says that quizzes are “very creative, good, positive and non-disruptive for users to show, ‘Hey, I’m actually interested in X as a qualified user, rather than some anonymous user.’ So...
2020-07-1621 minMobile Dev Memo PodcastMDM Podcast Episode 7 - Surfing in a Squall: the future of mobile without an IDFA, with Maor SadraIn this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the IDFA (announced at this year's WWDC event) should not have been surprising to people who follow the mobile ecosystem, why deterministic app install attribution wasn't as reliable as people thought in the first place, and what the future of mobile looks like without the IDFA.
2020-07-0855 min
The App Guy Archive 4: Episodes 301 to 400 of The App Guy Podcast interviews with Paul Kemp - The App GuyTAGP306 Maor Sadra : Learn About The Fastest Growing Company In Its Space That Only Hires Entrepreneurial People
Maor Sadra CRO at Applift talks about one of the fastest growing company's in its space. At Applift, they only hire entrepreneurial people who have launched (or been involved in launching) their own companies.
2016-03-2200 min