Shows
It's About To Go Down! with Marc & CatheyS9 Rap Up // Unconscious Flair, Transitioning Ideas, and a Million Breaks for Big Joy“We love the art of talking about good ideas and storytelling and teaching people.” - It's About to Go Down with Marc & Cathey. In this “rap-up” episode, Marc and Cathey highlight the ideas that were shared during season 9. They shared their favorite nuggets from each of the idea conversations, talked about how they lived out these concepts in their own lives, and recapped strategies you can use to build out your own ideas. Special shout out to the Season #9 community: Marcus Hollinger & Josh Ruff, Kristeena Alexander, Darren Fleming, Laura LaJoie, Penny Wood, Chris Smith, Tracie Rossi, Sam Diaz, Rebecca Armstron...2024-08-0852 minIt's About To Go Down! with Marc & CatheyS9 E10 // Finding the magic, taking a million breaks, and days for Self-love"It’s not about letting go of our trauma; it’s about loving ourselves through it.” - Jon Hoole, Cathey’s awesome husband. Marc and Cathey talk with Jon about the concept of an Inner-versary: a sacred holiday for yourself. They explore how to build upon an idea through an introspection of lived experiences and traumas, an intention for joy and forgiveness, and a series of self-reflective questions. They speak about expanding the concept as a tool for both adults and children. By the end, you will learn how to carve out time to connect with yourself, not only during you...2024-07-251h 08It's About To Go Down! with Marc & CatheyS9 E8 // Land use planning, inhaler kids, and putting in some dirt with Mona Lisa“Everything you need to know about land use planning is Dirt and the Mona Lisa.” - Sam Diaz, Tedx speaker and Executive Director of 1000 Friends of Oregon. Marc and Cathey talk with Sam about how to make the topic of land use planning sound “cool”. They explore several “cool factor” strategies: personal narratives that reveal your authenticity and what inspired your passion for the topic, stories that help others see how they can emotionally connect with your idea, lessons that you learned from other people, breaking up your logical data dump with micro stories, and reframing your idea in simpler word...2024-06-271h 00It's About To Go Down! with Marc & CatheyS9 E7 // Big Love, a spare pen, and tying another person’s shoes “When you are looking for the wrong thing, it is hard to find Big Love.” - Traci Rossi, Executive Director of Friends of the Children, the Portland Chapter (one of the 36 chapters that mentors youth). Marc and Cathey talk with Traci about the concept of Big Love, what makes it challenging, and how to make it work. They explore how storytelling can reveal what makes your idea important to you and to others. They also discuss how the components of an idea like Big Love can make the “practice” of it more applicable and universal. There are many ways to experi...2024-06-1359 minIt's About To Go Down! with Marc & CatheyS9 E6 // Pluckery, getting down to business, and a flair for unicorns “Being obnoxiously flairy with your authenticity, you can be just who you need to be, and it’s okay’. That is gold.” - Chris Smith, a dude from the Res, living his best Res life. Marc and Cathey talk with Chris about his concept of “fuckery and flair”. They explore how to transition your idea from theoretical to specific, from level 1 to level 2 of implementation, from authentic language to stage-friendly appeal without conforming. They also discuss the power of incorporating a good line and new vocabulary to help your idea go wide and memorable. By the end, you will learn how to...2024-06-0457 minIt's About To Go Down! with Marc & CatheyS9 E5 // Killer questions, three P’s, and chocolate box moments”Be ready for it, be bold, and take action.” - Penny Wood, business leadership success coach. Marc and Cathey talk with Penny about her tre P’s for success: Pause. Pivot. Push forward. They explore how to explain the action steps of an idea by using metaphors, storytelling, and specific instances of people who have implemented these actions. They also discuss how to pose questions in a particular way to build interest in an idea. During this conversation, they pinpoint the problems people face that require a need for this idea: procrastination, imposter syndrome, communicating ineffectively, and the behaviors that a...2024-05-161h 09It's About To Go Down! with Marc & CatheyS9 E4 // The Journey to Joy, the Symphony of Joy, and Swimming in Hot Fudge“Living through the lens of joy always puts you in a world of discovery.” - Dr. Laura LaJoie, chiropractor and doctor of joy. In this episode, Marc and Cathey talk with Laura about the idea of identifying the 12 common threads of joyful people. They explore how to break down your idea into multiple parts, the power of creating metaphors for your concept, the significance of determining an order for the parts of your idea, and the possibility of hosting an idea experience. During this conversation, they use stories and gamification to highlight the pillars of joy. By the end, you...2024-04-301h 01It's About To Go Down! with Marc & CatheyS9 E3 // Stop fighting energetic sensations, deactivate disciplined habits, and be at choice“Make the unconscious conscious.” - Darren Fleming, author of Mindset Mastery. In this episode, Marc and Cathey talk with Darren about the idea that we all have everything we need; therefore we can drop habits and disciplined behaviors. They explore the impact of using simplicity to convey an idea (such as: Be at choice), transforming a concept into a question that becomes a checklist for the audience (i.e. Am I at choice right now? Am I operating at choice?); and challenging norms (i.e. develop habits). During this conversation, they discuss the examples of everyday application to illustrate the...2024-04-181h 07It's About To Go Down! with Marc & CatheyS9 E2 // Continuous transitions, Polaroid sacrifices, and success on the other side“There’s no shot clock with transitions.” - Kristeena Alexander, WNBA veteran, transformational coach, and storyteller. In this episode, Marc and Cathey talk with Kristeena about how to grow from your continuous transitions. They explore the process of how to help audiences to change their lens on a topic, one quarter at a time,so that they can receive your message. During this idea-conversation, they reveal the power of storytelling, gradual influence, and the significance of the other people in your life. By the end, you will reflect on your current transitions and what your transitions have done for you an...2024-04-041h 01It's About To Go Down! with Marc & CatheyS9 E1 // Introverted brainstorming, innovative design thinking, and skipping a fever of 105 degrees“The innovation-practice needs innovation.” - Marcus Hollinger and Josh Ruff, the co-founders of Stoked and the concept of Idea Science. In this episode, Marc and Cathey talk with Marcus and Josh about combining music, neuroscience, and practical tools to solve business problems. They explore the process of challenging conventional practices, thinking in solitude, releasing preconceived notions, and playing with your own ideas. During this idea-science experiment, they discuss negative ions, inclusive playgrounds, and design challenges. By the end of this conversation, you will break free of obvious ideas and innovate your own innovation. find a way to overcome the obst...2024-03-211h 09It's About To Go Down! with Marc & CatheyS8 E10 // Diversity, multiple identities, and no judgment for the life they choose“It’s important not to have the judgment for those of us who chose not to do that.” - Lauren Williams, school counselor and wife. In this episode, Cathey talks with Marc and his wife Lauren about the importance of diversity. They explore the complexities of growing up in one community while being curious about other identities. The discussion attempts to figure out how to address and express the balance within a sensitive topic that has no easy answer. By the end of this conversation, you’ll understand how different people from worlds apart can develop a deeper appreciation for thei...2024-02-221h 00It's About To Go Down! with Marc & CatheyS8 E9 // Career capital, smarter friends, and getting paid to get better“Don’t just think smart. Think with a vision.” - Yasin Ehsan, CEO of Headstarter and 10x Hackathon winner. In this episode, Marc and Cathey talk with Yasin about his concept of career capital. They take a deep dive into the idea to unpack its many layers, including how to become an M-shaped individual, how to maintain a competitive edge with less experience and how to choose wisely the people in your network. They discuss the significance of identifying a target audience for your idea while also uncovering its universal appeal. By the end of this conversation, you’ll understa...2024-02-0830 minIt's About To Go Down! with Marc & CatheyS8 E8 // Opportunities, accountability, and skating at Burnside Park“If you can tell your story in a manner that will get everyone’s hooks in it, they will love you forever…because they can’t hate you.” - Trevor Beaman, speaker and Green Beret who served 25 years in the Army, including 5 deployments in Afghanistan. In this episode, Marc and Cathey talk with Trevor about his idea: The Power of an Opportunity. They explore how to address a message from two perspectives: in this case: those who receive opportunities and just make the most of them, and those who create opportunities for others to make progress. Along the way, they discu...2024-01-251h 09It's About To Go Down! with Marc & CatheyS8 E7 // No more Terminators, only futurists, and using AI technology to amplify humanity “What would you do if you didn’t have to work? Five years from now, things are going to look very different than they are today.” - Steve Brown, futurist and expert in all things AI. In this episode, Marc and Cathey talk with Steve about his idea about how to build a better future through a partnership with AI/AGI technology. They explore how to get your audience beyond the fear of implementing the change that your idea presents. Along the way, they talk about the importance of dispelling myths, sparking curiosity, and maintaining relevance. Furthermore, they discuss the spe...2024-01-111h 01It's About To Go Down! with Marc & CatheyS8 E6 // Building boxes, dental floss, and changing the world from inside“Change is a door that you have to open from the inside.” - Jimbo Clark, BOX Creator and co-founder of Brains on the Beach. In this episode, Marc and Cathey talk with Jimbo about his idea for changing the world by changing your box/by changing yourself from within. They explore how to transform a 2-hour training into a 17-minute TED Talk; how to turn a metaphorical concept into a concrete habit for self-reflection and decision-making. Along the way, they discuss how to get the audience to experience your idea viscerally, how to use everyday examples to expand the reac...2023-12-281h 06It's About To Go Down! with Marc & CatheyS8 E5 // Cybersecurity, thank-worthy speeches, and renaming your fight club “This came from my inability to create content. I needed the stimulation of other people.” - Dan Strum, founder of the Fight Club for Public Speaking. In this episode, Marc and Cathey talk with Dan about his idea for taking the individuality out of public speaking, by using the stimulation of others to craft a talk. Dan refers to it as “socializing your idea”. Along the way, they explore what to name the concept, emphasizing that a name is just a name until you put a story behind it. Then they talk about how to bring/pitch your idea to the wo...2023-12-141h 02It's About To Go Down! with Marc & CatheyS8 E4 // Wife carrying races, polar bear plunges, and other terrible ideas you need to pursue“If there is something you are legitimately interested in, for whatever reason, you should try. And you don’t need to justify that interest to anybody else other than yourself.” - John Lund, speaking and alternative sports champion - In this episode, Marc and Cathey talk with John about the need to pursue terrible ideas, or rather unconventional things that might seem like a terrible idea. They discuss a range of activities from sitting in a 100 degree sauna to pursuing a PhD, all in an effort to learn unanswered things about yourself. They land on the concept of incrementalism to pre...2023-11-301h 04It's About To Go Down! with Marc & CatheyS8 E3 // Contention creation, public speaking, and cracking the code on the creative process “That’s just the nature of my creative process. Until it ripens, it’s not supposed to come out.” - Mario Lewis, speaker, speaker coach, and finalist from the World Championship of Public Speaking. In this episode, Marc and Cathey talk with Mario about different approaches to content creation. They introduced the Bon Jovi approach, the Jay-Z/Lil’ Wayne method, and the Idea Map. Though their creative processes are all different, what they discovered is that each is based on intentionality, authenticity, and adaptability. They land on the importance of surrounding yourself with a “diversity of creativity” to produce our best conten...2023-11-161h 03It's About To Go Down! with Marc & CatheyS8 E2 // Asset-based thinking, relationship building, and making real estate beautiful again“We’re all beautiful, but it’s the belief that we’re not that is the problem.” - John McSherry, real stake broker and investor. In this episode, Marc and Cathey talk with John about how to use your pain to power success. John shares his personal journey from being homeless to investing in multiple properties. They explore how a personal experience, one particular analogy, and several asset-based questions can lead to a relatable concept for mindshifting success. By the end of this conversation, they ponder on the consideration of shifting your original idea to a new focus. To learn more...2023-11-021h 01It's About To Go Down! with Marc & CatheyS8 E1 // Highlight reels, replayed moments, and the curation of your future life “People need people.” - Ian Williams, founder and owner of Deadstock Coffee. In this episode, Marc and Cathey talk with Ian about defining and building community. They explore how to angle an idea, saying it in a way that people understand while also challenging their thinking. During their play a game of semantics, they end with the notion that one of the keys to finding your unique perspective is asking yourself questions that are not easy for you to answer. By the end of this conversation, like Ian, you'll be able to figure out why you need community and how t...2023-10-1957 minIt's About To Go Down! with Marc & CatheyS7 E11 // Chip City, Yosemite National Park, and a rap up of 10 joyful conversations“We love the art of talking about good ideas and storytelling and teaching people.” - It's About to Go Down with Marc & Cathey. In this “rap-up” episode, Marc and Cathey highlight the ideas that were shared during season 7. They shared updates from different guests, talked about how they lived out these concepts in their own lives, and recapped strategies you can use to build out your own ideas. Special shout out to the the Season #7 community: Nina Byrd, El Seremaga, Shima Miabadi, Dr. Gary Sanchez, Margarita Estrada, Kaig Lightner, John Glozek, Roxy Azari, Brian Robinson, and Yasmin Nguyen. Learn more at...2023-10-051h 02It's About To Go Down! with Marc & CatheyS7 E10 // Joy activators, joy blockers, and winning 100 points of joy in a day “What you resist, persists. Shift your relationship with an energy so that it may still exist but it does not hold power over you” - Yasmin Nguyen, joy ambassador and author of The Game of Joy. In this episode, Marc and Cathey talk with Yasmin about how to create moments of joy in your life. The conversation explores the process of breaking down the principles, defining key terms, and gamifying an idea. Then, they spoke about the power of adding levels to your idea from a version 1.0 to a version 4.0. How do you go from “doing joy” to “becoming joy”? By th...2023-09-211h 09It's About To Go Down! with Marc & CatheyS7 E9 // Unresolved issues, small fixes, and meeting 500 women on the subway“You don’t know what can happen by just running with an idea.” - Brian Robinson, speaker and author. In this episode, Marc and Cathey talk with Brian about how to help an audience to successfully implement your idea. At which level of the problem can you get people to take action? The conversation starts with the story of Brian’s skyrocket success with what was once a comical idea. Then, they discuss his newest idea about fixing problems by facing them. They discover that to influence people’s behaviors, rather than starting your idea from a place of “backs agains...2023-09-071h 00It's About To Go Down! with Marc & CatheyS7 E8 // Poetry, Pop Rocks, and advancing social justice through what happens next"Reflecting allows you to have a different ending." - Roxy Azari, storytelling coach, award-winning poet, and advocate for Gender Rights. In this episode, Marc and Cathey talk with Roxy about how to use storytelling to create community. The conversation takes a pivot as they focus on how people can use reflection to end their stories in a different place. Where do you put the period? What are things you've done since the old ending? They also discover that an initial thought may actually be the beautiful outcome of a bigger idea. By the end of this discussion, you will c...2023-08-241h 09It's About To Go Down! with Marc & CatheyS7 E7 // Drums, golf magazines, and discovering your passion through unintentional intent “Different opportunities come in different ways.” - John Glozek, drummer,comedian, and publisher of NY Golf Magazine. In this episode, Marc and Cathey talk with John about how to turn your passion into your business. During this conversation, they explore the lessons learned from John's career path: practice your hobby endlessly, write about it, form friendships with those who are the best at it, and then make the decision to turn your hobby into business. They revealed that the idea worth sharing is in the unexpected detours you experience. By the end of the discussion, you will develop a deepe...2023-08-1055 minIt's About To Go Down! with Marc & CatheyS7 E6 // Radical inclusion, personal liberation, and playing sports with the outsiders"Take the barriers that exist. Look at it differently. Do it differently." - Kaig Lightner, founder and executive director of the Portland Community Football Club, as well as for Quantum Gender. In this episode, Marc and Cathey talk with Kaig about how to use sports to achieve liberation for people of all identities. During this conversation, they discuss how to transform a local grassroots effort into a national movement that gets those with opposing views to want to be a part of a conversation that creates connections and belonging. They explore the strategies of creating a shared experience for...2023-07-281h 02It's About To Go Down! with Marc & CatheyS7 E5 // Invisible qualities, complete identities, and lessons from Ferris Bueller's day off"We were all meant to be seen. And it is the not being seen that is causing the problems we see in the world." - Margarita Estrada, speaker, author, and queen of the 360 degree model. In this episode, Marc and Cathey talk with Margarita about how to uncover your most unseen qualities so that you can make your most valuable contributions to any organization. During this conversation, they use analogies, anecdotes, and alliteration, all in the process of going deeper into the idea to create a concept that is unique to you as the speaker. By the end of...2023-07-1358 minIt's About To Go Down! with Marc & CatheyS7 E4 // Undeclared, undecided, and the fasttrack to uncovering more than just your WHY “Your messaging needs to reflect your WHY OS because the better able you are to articulate what it is you believe, the more you will attract the people who believe what you believe.” - Dr. Gary Sanchez, creator of a system called Why OS. In this episode, Marc and Cathey talk with Gary about how to make better connections faster by figuring out the real reason Why you do what you do and how you do it. During this conversation, they discover how brainstorming well-placed questions and toying with alliterations can help you to simplify and separate your idea. By th...2023-06-291h 10It's About To Go Down! with Marc & CatheyS7 E3 // Soup kitchens, friendship walks, and the many reasons why volunteering works“An hour of my time could mean a lifetime for someone else.” - Shima Miabadi, architect, volunteer, and best buddy. - In this episode, Marc and Cathey talk with Shima about why volunteering works. During the conversation, they explore how to get people to tap into an idea that might feel daunting and time consuming. They discuss the power of making personal connections to your idea to make it work for everyone who implements it. In the process, they zeroed in on word choice to help frame an idea. By the end of this discussion, you will be able to i...2023-06-151h 01It's About To Go Down! with Marc & CatheyS7 E2 // Near death experiences, vivid stories, and quoting Hannibal Lechter“But when I relived it, I remembered those details.” - El Seremaga, NDE survivor. In this episode, Marc and Cathey talk with El about how to speak about her NDE (near death experience). She wanted to know how to start her stories without rambling, while also capturing the details that people most want to hear. During the conversation, they spoke about adding “thought messages”, incorporating vivid details to create out-of-the-room experiences, and addressing commonly asked questions and misquotes. By the end of the discussion, you will not only know more about NDEs, but also, you’ll be able to identify t...2023-06-0158 minIt's About To Go Down! with Marc & CatheyS7 E1 // Highlight reels, replayed moments, and the curation of your future life“What is the greatest accomplishment of your life, outside of your family?” - Nina Byrd, business strategist and industry agnostic. In this episode, Marc and Cathey talk with Nina about her idea to curate your best life and discover who you really are by reviewing the most replayed moments of your life. Nina’s work has revealed the difficulty that many people have with planning out their lives. A deeper dive into the idea through a series of question prompts, not only produced several creative one-liners, but also shifted the framing of her idea.
2023-05-181h 04It's About To Go Down! with Marc & CatheyS6 E11 // Talkin’ Trash, a Double dutch bus, and sparking new connections“There’s no room for shame. Every opportunity is an opportunity to learn. And we don’t learn unless we reflect on our mistakes.” - from Season 6 of It's About to Go Down. In this "rap-up" episode, Marc and Cathey catch up with two members of the Season #6 community: Sophia Asghar and Trish Kerin. As they shared updates of their ideas, new questions popped up, new notes were taken, and new phrases were formed, like “It’s not about egos; it’s about outcomes.” Special shout out to the rest of the Season #6 community: Carlin Isles, Leo Flowers, Scott Mason, Jeff Davi...2023-05-041h 00It's About To Go Down! with Marc & CatheyS6 E10 // Finding purpose, achieving emotional intelligence, and smelling donuts“We are all works in progress and what we may have considered our worst could be our best.” - Kinja Dixon, author, speaker, and re-creation strategist. In this episode, Marc, Cathey, and Kinja talk about the four pillars of your life’s purpose. The conversation begins with the statement, “Turning your life force into a progressive movement through daily creative action.” They explore how you can condense your complex idea into a message that your audience can easily digest from the start so they will be inspired to learn more. After this, you’ll be able to develop a plan to leve...2023-04-201h 05It's About To Go Down! with Marc & CatheyS6 E9 // Greater conversations, stronger connections, and watching Creed at the kiddie table “Your goal is not to talk to people. You want to talk with people.” - Linda Dulye, leadership development consultant and conversation crusader. In this episode, Marc, Cathey, and Linda talk about the power of conversation, why this dynamic in our culture is essential, and how we can prevent it from escaping us every day. Their conversation reveals how to go deeper into your idea. Sometimes your audience knows the answer to the problem, but they won’t know how to execute it. This discussion explores mantras, ground rules, tips, and distinctions as tools to broaden the value and reach o...2023-04-061h 05It's About To Go Down! with Marc & CatheyS6 E8 // Platypuses, black swans, and how to notice unusual things“The platypus is proof that the unlikely can happen.” - Trish Kerin, author and mechanical engineer. In this episode, Marc, Cathey, and Trish talk about her Platypus Philosophy (how to notice the warning that can prevent incidents from happening in the future). Their conversation reveals how you can use personal experiences, metaphors, and analogies to explain your idea, connect with your audience, and create challenges that will inspire people to put your concept into practice. As a bonus, their discussion teaches how to use the five senses to bring your message alive. After this, you will start to notice and...2023-03-231h 03It's About To Go Down! with Marc & CatheyS6 E7B // Creative ideas, Captain Kirk, and conversations in the dark“We can geek out on this stuff forever.” Marc, Cathey, and Savas (a TV documentary producer) were set to have a conversation about how to come up with creative ideas. That’s when Cathey lost power. But rather than cancel the show, they decided to keep the conversation going. During the exchange, they shared several idea-shortcuts, including what to read, how to flip details, what to cut, and how to tell stories. This is a behind-the-scenes look at what an unexpected idea conversation can produce.2023-03-0948 minIt's About To Go Down! with Marc & CatheyS6 E7 // Going viral, a creative process, and the subtle shift of an idea“It’s a subtle shift in the presentation that can make an idea work.” - Sava Georgalis, TV documentary producer. In this episode, Marc, Cathey, and Savas talk about where good ideas come from and how to cultivate them. They explore how filmmakers, songwriters, speakers, and leaders use basic principles to hook an audience, frame an idea, and use feedback to best express your thoughts. Their conversation reveals the essential qualities of a good idea. After this discussion, you will realize that even though simplicity is hard, a subtle shift will make your idea go viral.”2023-02-231h 03It's About To Go Down! with Marc & CatheyS6 E6 // Mental health, the emotional truth, and exercising empathy“Someday, you’re going to talk about this and help others with [your] story.” - Jeff Davis, best-selling author, keynote speaker and the Muhammad Ali of mental health. In this episode, Marc, Cathey, and Jeff talk about the power of opening up because the things you are most afraid to share can most help others. They explore how to incorporate interactive emotional exchanges to get a wider audience to open up about their experiences and show empathy for what others may be going through. Their conversation reveals storytelling tips and questioning techniques that allow audiences to experience your stories from t...2023-02-091h 03It's About To Go Down! with Marc & CatheyS6 E5 // Pursuing wellness, badges of busyness, and a balance of human richness“People are important and we really need to care about them.The hard work is ‘the human work’.” - Sophia Asghar, CEO & Founder of True Measure, an employee well-being consultancy. In this episode, Marc, Cathey, and Sophia talk about shifting from wellness to well-being. They explore what gets people unstuck from a past way of thinking so that they can receive your new idea. Their conversation demonstrates one way to take what you teach that most people don’t think about to uncover the nuanced behavior that can shift mindsets and make your idea good enough to be impactful. After this...2023-01-261h 04It's About To Go Down! with Marc & CatheyS6 E4 // Professional freedom, magnetic appeal, and breaking your psychological chains“How can you see light when you have forgotten what it looks like?” - Scott Mason, speaker, transformational coach, podcaster, and Myth Slayer. In this episode, Marc and Cathey help Scott unravel his idea about how to monetize and magnetize your financial freedom. Through a thematic reference to mythology, Scott outlines 5 toxic myths you may be telling yourself about yourself. The conversation demonstrates one way to drill down a big concept into its simplest and most universal form: explore your choice of words and the deeper meaning behind them. After this discussion, you will learn to attract the life you...2023-01-121h 15It's About To Go Down! with Marc & CatheyS6 E3 // People who ride with you, moving in faith, and the real thing“It’s hard enough to do things when everything is falling into place.” - Redray Frazier, singer, songwriter, and recording artist. In this episode, Marc and Cathey help Redray uncover the core message from within his original idea. Through a process of pulling out transformational stories about key people and unexpected moments, this idea conversation closes with a foundational phrase that can inspire a wider audience. By the end of this discussion, you may surprise yourself with who supports you and say yes to things you never thought you would. To learn more about Redray Frazier, check out www.redray...2022-12-291h 06It's About To Go Down! with Marc & CatheyS6 E2 // Franchisable players, building your team, and the 2:1:7 ratio“It’s hard enough to do things when everything is falling into place.” - Redray Frazier, singer, songwriter, and recording artist. In this episode, Marc and Cathey help Redray uncover the core message from within his original idea. Through a process of pulling out transformational stories about key people and unexpected moments, this idea conversation closes with a foundational phrase that can inspire a wider audience. By the end of this discussion, you may surprise yourself with who supports you and say yes to things you never thought you would. To learn more about Redray Frazier, check out www.redray...2022-12-281h 02It's About To Go Down! with Marc & CatheyS6 E1 // Chasing dreams, starving emotions, and the picture you paint"Paint your picture how you want to paint it and don't let life paint it for you." - Carlin Isles, 2x Olympic athlete and the fastest rugby player in the world. In this episode, Marc and Cathey help Carlin create a shortcut to his idea, which is about how and why we need to understand and direct our emotions. The fastest route to your idea can reach the largest audience. This idea conversation poses the question: Are your objectives led by your emotions or are your emotions led by your objectives? Talking this through, Cathay, Carlin, and Marc explore...2022-12-0156 minIt's About To Go Down! with Marc & CatheyS5 E11 // Talkin’ Trash, a Double dutch bus, and sparking new connections“I would love to make the connection for you.” - from Season 5 of It's About to Go Down. So what happens when a pair of idea creators get together to explore the connections between their thoughts? In this "rap-up" episode, Marc and Cathey catch up with five members of the Season #5 community: Rick Ornelas, Brittany Zimmerman, Cozy Stone, Nyasha-Harmony Gutsa, and Aaron Marshall. They build a playlist for diversity, confess to what they’ve recently put in the garbage, and share what they have done with their ideas. From going to award shows to visiting schools, these experts are bringi...2022-11-171h 04It's About To Go Down! with Marc & CatheyS5 E10 // Jay-Z lyrics, teriyaki chicken burgers, and a positive narrative about stuttering"I don't want to give too much attention to this thing that I think about every day that other people don't even think about." - Aaron Marshal, award-winning copywriter for an ad agency and an advocate for stutterers. In this episode, Marc and Cathey help Aaron turn his personal narrative of growing up with a stutter into a universal message about giving positive energy to your insecurities. They explore how to brainstorm a relatable foundational message and choose a title that captures the energy of your message. They uncover how making yourself your audience can help you create an...2022-11-031h 02It's About To Go Down! with Marc & CatheyS5 E9 // Cultural appropriation, incomplete stereotypes, and breaking down agnotology"You can't think differently unless you are listening to different voices." - Omékongo Dibinga, expert in diversity, equity & inclusion, and race and politics. In this episode, Marc and Cathey help Omékongo add two new thoughts for his idea about how to break down stereotypes. They explore the role that agnotology (culturally-induced ignorance or doubt) plays in shaping people’s opinions and their ability to receive a new perspective. And as a special treat, Omékongo opens and closes the conversation with a beastly flow of upstanding spoken word lyrics. For more information, visit www.upstanderinternational.com2022-10-201h 15It's About To Go Down! with Marc & CatheyS5 E8 // Insurance policies, cyber attacks, and two degrees from getting hacked"They are stealing your information. You only have to get things right 100% of the time, but they only have to do it once to cause you so much pain." - Nyasha Harmony-Gutsa, CEO of Billy. In this episode, Marc and Cathey help Nyasha find a new way to intrigue people about the topic of life insurance, so that you can be prepared for when bad things happen. The conversation takes a turn when they begin talking about all the things you didn’t know about how you could get hacked, so easily. They discuss how to pull the commercialism ou...2022-10-061h 08It's About To Go Down! with Marc & CatheyS5 E7 // One moment, one unsolicited opinion, and manifesting your greatness right now"The only time that we have is right now." - Shauna-kaye Brown, transformation speaker, coach, and trainer. In this episode, Marc and Cathey help Shauna-kaye transform her keynote message into her unique idea for a TED Talk. They go from setting goals for the future to manifesting greatness in the moment. This idea conversation explores how to package an idea for people who are not ready yet to receive your message by looking at the strategic placement of your stories and diversifying the evidence you use to support your idea. By the end of this episode, you may have...2022-09-221h 11It's About To Go Down! with Marc & CatheyS5 E6 // School assessments, room around the pool, and teaching children correctly"The idea [for better education] is simple and right in front of your face: take a risk." - Dave Graber, educator and character of characters. In this episode, Marc and Cathey help Dave explore how to convince educators to take creative risks so that they can assess children authentically. They discuss why ideas that might be simple and obvious are sometimes tough to implement, and how to get around that implementation-obstacle. During the conversation, they even solve a real-world math problem to show how interactive tasks are a great learning tool for getting your point across to an audience. A...2022-09-081h 10It's About To Go Down! with Marc & CatheyS5 E5 // Pickleball, long acrylic nails, and happiness as a lifetime exercise"Happiness is a lifestyle. "There's a lot you cannot laugh at but you can still make humor out of it." - Cozy Stone, HumorVational speaker and pickleball fanatic. In this episode, Marc and Cathey help Cozy unveil concepts related to her topic of the Happiness Bandwagon. They discuss the marketing power of the right title for a talk, the act of sensationalizing a positive idea, the unconventional association of different words, the use of a polarizing question, and the impact of closing with a responsibility statement, all in the effort to get an audience to remember you and your...2022-08-251h 04It's About To Go Down! with Marc & CatheyS5 E4 // Greenwashing, Lego pieces, and a pyramid of soapboxes"Painting [green] solutions as if there are solutions is the most dangerous thing we can do to our youth." - Brittany Zimmerman, space industry expert who is working on how to habitat on Earth and other planets.In this episode, Marc and Cathey help Brittany communicate her expert knowledge about decarbonization in a way that makes a general audience understand and care. Together, they explore how to incorporate an action item and a “right now” effect to get people to implement your idea. After this episode, you might consider putting the word “climate” in front of your job title and then...2022-08-111h 09It's About To Go Down! with Marc & CatheyS5 E3 // Cops and robbers, real models and no more um-speeches"Anybody can be a role model but can you be a real-model?" - Corey Pegues, law enforcement expert, community leader, and real model. In this episode, Marc and Cathey help Corey build a bridge between two ideas: the need for everyone to go through an extreme transformation and the concept of finding/becoming a real role model. Together, they explore how to create a quadrant from your idea to resemble the stages of transformation your audience can experience when they implement your idea. After this episode, you might consider who unintentionally helped you to become better. Learn more about...2022-07-281h 00It's About To Go Down! with Marc & CatheyS5 E2 // Music & Magic, collective healing, and the rhythm of anti-racism"We're more powerful and impactful as a group than we are as individuals, but we all have our individual work to do." - Alexis Braly James, EDI consultant/leader and founder of Construct the Present. In this episode, Marc and Cathey help Alexis find a different and unique way to frame her idea of how to help people find the joy in anti-racism. It turns out that the answer was found in her use of one word, one question, and a combination of two interests. The conversation explores what works and what does not work in professional development trainings...2022-07-1457 min
It's About To Go Down! with Marc & CatheyS5 E1 // Little daily actions, green glasses, your friendly neighborhood Spiderman"For every single little action that we make, there is a ripple effect that goes far beyond the initial act." - Rick Ornelas, founder of iSpark Change and best selling success author. In this episode, Marc and Cathey help Rick come up with a name for his idea that will connect with audiences. The conversation addresses how to compel audiences to put your idea into practice. They exchange stories and play three idea games to build on the thought that every person can do something to impact a positive change on others. After this episode, you may start tracking...2022-06-301h 04It's About To Go Down! with Marc & CatheyS4 E11 // Speaking in Milan, smiling about the outcome, and Muhammad Ali“Get out there and figure out what you don’t want to do before you figure out what you do want to do.” - from Season 4 of It's About to Go Down. So what happens when a pair of idea creators get together to exchange thoughts and ambitions? In this "rap-up" episode, Marc and Cathey catch up with two members of the Season #4 community: Reland Logan and Dr. Rukiya Ware Jeffers. They discuss how to speak on bigger stages, how to figure out if you want to be a keynoter or trainer, and how to partner up with other speake...2022-06-161h 05It's About To Go Down! with Marc & CatheyS4 E10 // Eating broccoli, running in Paris, and never being too late to be great"I felt so young looking at the future." - Dr. Rukiya Jeffers Ware, world-class runner, educator, and speaker. In this episode, Marc and Cathey talk with Rukiya about the idea of how not to be too late to be great at the things you wanted to do when you were younger. In the process, they explore how to reframe the impact of your idea with just one word and how to use your vulnerability strategically to break the invisible wall between you and your audience. By the end, you may ditch your retirement plan for something entirely new and...2022-06-021h 04It's About To Go Down! with Marc & CatheyS4 E9 // Self-identity, finding prayer, and unstoppable courageousness"When we have faith, there is a security inside of us that no one can take away from us." - Fleriser Bello, creative events and marketing strategist from BelloFashinistas. In this episode, Marc and Cathey talk with Fleriser about how to become your authentic self in order to bring out your natural spark. In the process, they explore how to tower your idea by starting with something that no one is used to hearing. By the end, you may discover how to use your faith, create your own four pillars, and become untouchable.2022-05-1959 minIt's About To Go Down! with Marc & CatheyS4 E8 // Sneakers, spreadsheets, and selfies in front of a small business"A million grains of sand really is a mountain. And you only see the mountain after it is made. You don't see it when it's grains of sand at a time." - Stephen Green, small business advocate who is everything from spreadsheets to sneakers. In this episode, Marc and Cathey talk with Stephen about cheating on large businesses to support small businesses. In the process, they explore how to create a ripple effect with your message so that the people who are not in the room for your talk will be affected by the conversations that happen afterwards. By...2022-05-0557 minIt's About To Go Down! with Marc & CatheyS4 E7 // One word, one treadmill, and a voicemail from the FBI"We subtract to add. Get crystal clear on what you want in your life outside of the material things.” - Craig Stanland, motivational speaker, author, and reinvention architect. In this episode, Marc and Cathey talk with Craig about being on a golden treadmill: having a desire for happiness but chasing the wrong things in pursuit of that happiness. In the process, they explore how to help a wider audience see their connection to your idea and how to find creative ways to help people put your concept into practice. By the end, you will learn how to get off th...2022-04-211h 02It's About To Go Down! with Marc & CatheyStand-up comedy, authentic combinations, and things that make you weird"Let people know what makes you different so that they can tell your story when you are not present.” - Stephan Dyer, bilingual comedian, keynote speaker, and lifestyle entrepreneur. In this episode, Marc and Cathey talk with Stephan about escaping competition by bringing forth your authenticity. In the process, they explore how to take the many ideas you may have gathered from other people to uncover your own unique concept. By the end, you will learn how to identify your authentic combination of weirdness that may open you up to a world of opportunities.2022-04-071h 03It's About To Go Down! with Marc & CatheyS4 E5 // Rollercoasters, broken clocks, and life-wealth intelligenceTo become yourself, you have to forget everything you learned in the past.” - Lennox Jeffrey, financial consultant who mentors young men in the areas of life, wealth, and emotional intelligence. In this episode, Marc and Cathey talk with Lennox about substituting the chase for wealth for the chase for life. In this idea conversation, they explore how to use TV, youtube, and podcasts to duplicate an idea and put it on a bigger platform in order to impact people’s lives. By the end, you will learn how to develop and pitch a system that will “change the freque...2022-03-241h 04It's About To Go Down! with Marc & CatheyS4 E4 // Full circle moments, finding Encanto, and learning how to dance again"Your Plan B is to work on your Plan A. So find the thing you know that you were meant to do.” - Kai Martinez, professional dancer, choreographer, and animation consultant. In this episode, Marc and Cathey talk with Kai about her journey from Jackson Heights, Queens to a Disney feature film. In the process, her idea of seeking out who you are and what you were meant to and being brave enough to follow it is transformed into one concise and clarifying call to action. In this idea conversation, you will learn how to make your story a ba...2022-03-101h 04It's About To Go Down! with Marc & CatheyS4 E3 // Late morning appointments, saying no, and Mamie Brown's baby boy"Create an abundance in your life so that saying 'no' feels sexy.” - Rajiv Harry, health & wellness coach and the secret sauce behind Plant Bomb. In this episode, Marc and Cathey talk with Rajiv about reframing his idea about investing in oneself into a new concept about “unavailability”. In this idea conversation, they explore how to create your own unique intellectual property. By the end of this discussion, you may find yourself saying "no" more often to reach, influence, and empower a larger audience.2022-02-2459 minIt's About To Go Down! with Marc & CatheyS4 E2 // Thirsty horses, a Maserati, and doing something different with two ideas"It’s not about being the best at something; it’s about doing something new and different and finding someone else to reproduce it.” - Farhad Ghafarzade, founder of Green Drop Garage. In this episode, Marc and Cathey talk with Farhad about intersecting two ideas that are least connected. In the process, they explore how to oscillate between a crazy idea and a different idea being crazy or different. This conversation will show you how to get your audience to buy-in to the idea of doing something different from what they are used to.2022-02-101h 05It's About To Go Down! with Marc & CatheyS4 E1 // Smiley faces, poop emojis, and creating problem solving"I learned how to smile and say 'F-you' at the same time." - Reland Logan, marketing magician and anti-Whohoo girl. In this episode, Marc and Cathey help Reland discover ways to hit audiences with something they won't expect to hear. The power of a smile is not just about happiness; it's about resilience and getting stuff done. This conversation will show you how to use research to reframe your idea and make it uniquely different. After this episode, you may change the way you smile, strategically.2022-01-2757 minIt's About To Go Down! with Marc & CatheySurfboards, belly breathing, and brains on the beach for a brand new conference“How do you, how can you, and how will you contribute to this community?” - from Season 3 of It's About to Go Down. So what happens when a bunch of idea creators get together in the same zoom? In this "rap-up" episode, Marc and Cathey catch up with the members of the Season #3 community: J.T. Compeau, Bo Babenko, Emily Purry, Jaclyn Lee, Diane Nathaniel, Chad Phillips, and Virginia Morris. Ideas are exchanged, deep connections are made, and they let us know what has transpired with their ideas since they last spoke with Marc & Cathey. This is not just a cl...2022-01-131h 00It's About To Go Down! with Marc & CatheyS3 E10 // Sourdough vs. symphonies, verbal tai chi, and the launch of 350 URLs"Your impact can be momentary, whereas your imprint is like you left, you’ve touched it lightly. How do [you] contribute in a way that has a lasting, positive flow to it?” - Virginia Morris, an idea creator, curator, and implementer. In this episode, Marc and Cathey talk with Virginia about how to develop an idea that you can actually execute. In the process, Virginia shares her system for generating ideas and demonstrates how to use her method by thinking through two of her newest ideas. By the end, you may be NSPIR’d to take your idea through a MILE...2021-12-3054 minIt's About To Go Down! with Marc & CatheyS3 E9 // One big experiment, 6600 gallons of water, and the cost of convenience"You cannot achieve your greatest vitality by always seeking comfort. you have to be challenged with a healthy level of stress” - Chad Phillips, a small business owner and the co-founder of Circle Anywhere, a platform for relational meditation. In this episode, Marc and Cathey talk with Chad about what happens when you remove yourself from the trappings and comfortability of your modern home and re-decide how to survive. In the process of condensing the wording of the idea, they explore why it’s important to distinguish a fundamental idea from the vehicle of an idea. They even make a ne...2021-12-161h 04It's About To Go Down! with Marc & CatheyS3 E8 // Village lighthouses, healthcare relationships, and getting emotional"How long can you go without help before you lose your mind?” - Diane Nathaniel, the founder and executive director of BeatStage3. In this episode, Marc and Cathey talk with Diane about how to improve healthcare by making it a truly collaborative experience beyond just the doctors, nurses, and patients. To build on the idea, they discuss looking at both sides of the research, playing rounds of “the opening line”, and completing the t-chart of logical and emotional appeals. By the end, you will learn what it means to “find your Sue.” https://beatstagethree.org/2021-12-021h 03It's About To Go Down! with Marc & CatheyS3 E7 // Community aunties, Disneyland dads, and the new majority"By 2045, we will be the new majority. It’s going to be a huge change down the road. Is our next generation ready for that?” - Jaclyn Lee, a community auntie and advocate for Generation Z. In this episode, Marc and Cathey talk with Jaclyn about how becoming a community auntie or uncle can help future generations build a diverse, equitable, and inclusive allyship for all to embrace. They explore how to create a clear definition of what you want people to do with your idea. Learn more about Jaclyn’s Call for Allyship at https://www.ihubd-i-c-e.org/2021-11-1858 minIt's About To Go Down! with Marc & CatheyS3 E6 // Lions, the hunter's narrative, and the miscalculation of racism"We talk about giving people the benefit of the doubt, but sometimes we need to doubt the benefit."- Marcus Carter, a knowledge gatherer and warrior for liberation projects, who is dedicated to transforming culture. In this episode, Marc and Cathey talk with Marcus about how to challenge the way society is having conversations about racism, oppression, and liberation. They put aside the notion of delivering a talk to share a solution for sparking a dialogue around the diverse definitions of a problem. "Solutions are often shaped by the way problems are defined. So who gets to define what...2021-11-041h 00It's About To Go Down! with Marc & CatheyS3 E5 // Our disabilities, my Adidas, and preparing for the unpreparable"You live in this body today. You’ll never know what body you’ll live in tomorrow." - Emily Purry, disability advocate, business owner, and non-profit founder of Rapid. In this episode, Marc and Cathey help Emily prepare for a TED Talk on the idea of getting people to understand disabilities from a positive lens. They put her through a one-sentence test, cypher through various analogies, and explore ways to engage an audience immediately to assess their experiences while raising their awareness of the issue. After the discussion, you may ask, “What would you do the day before…?”2021-10-211h 08It's About To Go Down! with Marc & CatheyCourageous dialogue, white belt moments, and unsexy highlight reels"You don't have to control your thoughts. You just have to stop letting them control you." - Kary Youman, mental health advocate. In this episode, Marc and Cathey help Kary build upon his TED Talk by formulating repeatable practices that could de-magnitize mental health setbacks. During the discussion, they explore how startling statistics, questioning, and analogies can reframe an idea while encouraging audiences to engage in courageous conversations.2021-10-071h 03It's About To Go Down! with Marc & CatheyHealth quarterbacks, longevity games, and sitting criss-cross applesauce"Do we stop dancing because we age or do we age because we stop dancing?" - Dr. Bo Babenko, long-term health specialist. In this episode, Marc and Cathey help Dr. Bo sift through a "million" expert ideas related to redefining fitness to create a simplified and accessible message. They explore the formula of creating a hook, a system, and one tip to make your message memorable and influential. By the end, Dr. Bo challenges Cathey and Marc to a fitness test. Afterwards, you may ask yourself, “What is your movement practice?"2021-09-231h 03It's About To Go Down! with Marc & CatheySneaker stories, an orthodontist’s mother, and finding insights"Find things in your stories you would never think of." - J.T. Compeau, speechwriter, content interpreter, and presentation consultant. In this episode, Marc and Cathey help J.T. transform his idea about embracing the stories that we don’t tell. They touch upon collaborations, questions, and embarrassing stories. This conversation introduces the concept that your idea becomes greater when your idea does not need you; when your audience can implement your idea in their lives even in your absence. Afterwards, you may ask yourself, “What can you learn from the stories you are afraid to tell?”2021-09-0951 minIt's About To Go Down! with Marc & CatheyS3 E1 // Rude comments, productive thoughts, and tomatoes in the fruit salad"Positivity isn't always productive and negativity isn't always productive. Wisdom is knowing the difference." - Lauren Johnson, mental performance coach, speaker, and aspiring TED Talker. In this episode, Marc and Cathey help Lauren dig deeper into her idea about finding the good in the bad to uncover a uniq ue perspective about productivity being greater than positivity. This conversation shows how you can reframe an idea that is unique to you to make it sound different from the way others speak about the topic. Afterwards, you may ask yourself, “What meaning can I create [in any situation] that can pro...2021-08-261h 03It's About To Go Down! with Marc & CatheyS2 E11 // Rising tides, ripple effects, and ideas that serve your community“What all of us are doing is about getting people back to home base, which is back to themselves.” - from Season 2 of It's About to Go Down. So what happens when a bunch of idea creators get together in the same zoom? In this "rap-up" episode, Marc and Cathey catch up with the members of the Season #2 community: Victoria Grinman, Crystal Bonds, Naftali Tessler, Amelia Marican, Beach Pace, and John Waller. Ideas are exchanged, deep connections are made, and they let us know what has transpired with their ideas since they last spoke with Marc & Cathey. This is not...2021-08-121h 00It's About To Go Down! with Marc & CatheyMentorship journeys, flipping the narrative, and picking out prom dresses"I was letting people drive my relationships; letting them tell me what I needed to be successful." - Cinthia Manuel, first-generation Latina, TEDx Talker, and Latina-preneur. In this episode, Marc and Cathey help Cinthia rebrand the idea she shared in her TED Talk where she challenged the way people think about the mentor/mentee relationship. They explore the other side of the perspective to help mentors understand how they too can benefit from the “exchange”. This conversation shows how you can challenge a traditional idea and then create a space for your audience to digest your idea. Afterwards, the exper...2021-07-1555 minIt's About To Go Down! with Marc & CatheyS2 E8 // Paradigm shifts, global achievement, and taking off your NIMBY hat"Can you imagine being on a planet where everyone is cared for, in a basic sense. The thought makes me emotional. And I believe that is possible." - Beach Pace, CEO of the Big Brothers Big Sisters affiliate in Portland, Oregon. In this episode, Marc and Cathey help Beach turn an idealistic thought of creating a public service academy into a tangible idea about making service the center of a paradigm shift towards global achievement. They explore the psychology behind getting people to care and to take action. This episode shows how finding what makes you excited about your i...2021-07-0154 minIt's About To Go Down! with Marc & CatheyS2 E7 // Stuffed animals, sad hearts, and pitching tents on your front lawn"If they are not standing up for that, then it would probably be more of a cost than the cost of a sidewalk." - Paisley Elliot, 8 year old social activist and nominee for the International Children's Peace Prize. In this episode, Marc and Cathey help Paisley explore how to prepare for counterarguments to her idea and how to convince her audience to take action. She shares a thought about how children and adults can become change makers. After this discussion, you’ll be inspired to think about what makes your heart sad and how you can take action in yo...2021-06-1736 minIt's About To Go Down! with Marc & CatheyS2 E6 // Stonehenges, super powers, and the skills to pay the bills"Knowing something is not good enough. Find the opportunities among the chaos." - Amelia Marican, the 7-Figure Branding Coach. In this episode, Marc and Cathey help Amelia explore how to boil down a big picture idea. She drops a thought about developing your “superpower” skill. After this discussion, you’ll understand how exploring all the directions of your idea and “replacing” one word with another can give your concept specificity, clarity, and brevity.2021-06-0353 minIt's About To Go Down! with Marc & CatheyS2 E5 // The baker, the bus stop, and the risk of going one level deeper"It’s not how many, nor how much, but how deeply you connect." - Naftali Tessler, Chief of Staff at Hamaspik and business/personal development coach. In this episode, Naftali wants to create a “movement” to help you deepen your connections. Marc and Cathey challenge him to explore how to first help people realize that they need to act on an idea and then how to give your audience the space to receive your concept. After this discussion, you’ll know how to deepen your connections one conversation at a time.2021-05-201h 00It's About To Go Down! with Marc & CatheyS2 E4 // Eight blocks away, two worlds apart, and changing norms"There's so much that we all have to do more of. How can you be at peace?" - Crystal Bonds, school principal, thought leader, and the founder of Changing Norms. An idea gets dropped about how to solve a problem that has plagued disadvantaged schools and neighborhoods for decades. In this coaching session, Marc and Cathey stopped writing notes and started drawing images so they can help Crystal simplify a big picture idea to get more people involved in her solution. Then they landed on the concept of an essential question to drive home Crystal’s idea. Maybe your id...2021-05-061h 03It's About To Go Down! with Marc & CatheyS2 E3 // Supervillians, slumber parties, and asking yourself the extra why"Those who become great are the ones who know how to take the energy from their supervillain side and turn it into an heroic attribute." - Tristan Harvin, brand marketer, ideator, conduit of community, and a pizza-lovin', people-huggin Yankees fan. A discussion about self exploration led us to ask: How do you reverse engineer your thoughts to get an audience all in on your idea? In this coaching session with Tristan Harvin, Marc and Cathey ask him loads of questions that lead him to the one essential question he is asking you to answer. We explored how to "put a...2021-04-2254 minIt's About To Go Down! with Marc & CatheyS2 E2 // Post traumatic growth, collaborative relationing, and those who drank the kool-aid"There's a huge distinction between struggling and suffering. We all suffer, but to struggle is an artform." - Victoria Grinman, integrated therapist, speaker, & transformation agent. Sometimes the experts need to be challenged. How do you redefine what industry insiders are saying and create a new way of thinking? In this coaching session with Victoria Grinman, Marc and Cathey help her break new ground with an idea that she says might make her colleagues mad. This discussion explores the approach transforming a niche idea into a global concept. After this conversation, you might discover something about yourself that will make yo...2021-04-081h 07It's About To Go Down! with Marc & CatheyS2 E1 // Playing rugby, eating pizza, and boys who love their mommas“I forgive him whether he is sorry or not.” - Rob Paylor, D1 Rugby player, inspirational storyteller, & national champion who was told he would never walk again. How do you add more power to an already powerful idea? How do you get your audience into the mental space of accepting your personal story as their own universal truth? In this coaching session with Rob Paylor, Marc and Cathey help him “pop out of his personal story” to engage audiences through a deeper level of metacognition. This discussion reveals the strategy for turning a talk into an experience. After this conversa...2021-03-2644 minIt's About To Go Down! with Marc & CatheyS1 "rap-up!" // Queens, kings, and a brand new fire community"Discover your purpose. Dance with your duality. Telling stories is easier than speaking English." - quotes from Season 1 guests of It's About to Go Down. So what happens when a bunch of idea creators get together in the same zoom? In this "rap-up" episode, Marc and Cathey catch up with the members of the Season #1 community: Mark Brown, Lou Radja, Jessi Duley, Carol Barah, Jackie Cummings-Koski, Mira Kaddoura, Jennifer Gu, and Shenetta Malkia. Ideas are exchanged, new connections are made, and they let us know what has transpired with their ideas since they last spoke with Marc & Cathey. This...2021-03-1152 minIt's About To Go Down! with Marc & CatheyS1 E10 // Mirrors, post-it notes, and undiscovered queens“Underneath is a gem and a jewel, and it is you.” - Shenetta Malkia, Bully Buster, President of Empowerment Essence, & CEO of The PMs of the City. How do you cut away from the complexity of an idea to create a concise, signature concept? In this coaching session with Shenetta Malkia, Marc and Cathey help her remodel her elaborate idea around empowering people to live a healthy and balanced life while building a life not imagined. This discussion reveals the strategy of pinpointing the essential words in an idea to produce a signature statement that is universal and actionable. What...2021-02-2546 minIt's About To Go Down! with Marc & CatheyS1 E9 // Public speaking, friendly spaces, and seeking imperfection“You don’t need to strive for perfection because you are always going to be improving.” - Jennifer Gu, 15 year-old speaker & emerging speaker coach. How do you shift the purpose of your idea to reach a wider audience? In this coaching session with Jennifer Gu, Marc and Cathey help her rethink the purpose of spreading a message about why society needs to get kids involved in public speaking at a much younger age. This discussion reveals the strategy of refocusing on the benefits of a message. How can society as a whole benefit from creating a personal space for public...2021-02-1151 minIt's About To Go Down! with Marc & CatheyS1 E8 // Blueberry picking, two dresses, and the abundance loop“It’s okay for you to be focused on you being fulfilled first.” - Myron McFee Tucker, change agent & founder of Speak to Be Heard. How do you take an idea that works for you and create a concept/path that can be helpful to others? In this second coaching session with Myron McFee Tucker, Marc and Cathey help him build on an idea about discovering your worthiness and how you allow yourself to show up in the world. The second round of this discussion uncovers the strategy of identifying multiple entry points for audiences to receive your concept. This c...2021-01-2845 minIt's About To Go Down! with Marc & CatheyS1 E7 // Guinea pigs, magic lists, and the reversible disease“[You have] found a non-evasive method that could save the lives of millions of people in the world.” - Sophie Reverdi, founder of Smart & Light. How can you take all of the knowledge you have gathered in your life and put it into one impactful message? In this coaching session with Sophie Reverdi, Marc and Cathey help her navigate through a wealth of beautiful ideas about how to change the way we diet and how to change the diet industry from the inside out. Some of the keys to delivering a sustainable idea is identifying a misconception to dispel and...2021-01-0755 minIt's About To Go Down! with Marc & CatheyS1 E6 // Roller coasters, relationships, and no more wedding cakes“If we do not define our rules, we are destined to break them.” - Justin Riordin, founder of Spade & Archer. How can you turn an unconventional idea into a digestible message? In this coaching session with Justin Riordin, Marc and Cathey help him expand the reach of his idea about having open relationships. The trick is finding keywords that trigger universal themes, thus turning an idea that challenges conventional thinking into a concept that addresses a common issue. This conversation may change the way you communicate in your relationships.2020-12-3146 minIt's About To Go Down! with Marc & CatheySpecial Holiday Episode // Dropping on an island, insurance papers, and no ordinary moments"When a single moment feels like it could be insignificant..." - John Waller (founder, owner, and producer of Uncage the Soul Productions) How do you turn a common idea into an uncommon concept? In this coaching conversation with John Waller, Marc & Cathey help him explore how to recraft a cliché thought into a new and meaningful idea. It comes down to figuring out how to ask new questions, how to incorporate reoccurring phrases, and how to spark new conversations. After this, you may change the way you treat your every moment.2020-12-2453 minIt's About To Go Down! with Marc & CatheyS1 E5 // The orchestration of death, nature, and what we need to re-memberMarc and Cathey collaborate with Mira Kaddoura, a conceptual artist and founder of creative ad agency Red & Co. about her idea of what nature can teach us and how it can help us remember what we need to re-member.
2020-12-1746 minIt's About To Go Down! with Marc & CatheyS1 E4 // Stereotypes, sweaty eyeballs, and the single mom challengeMarc and Cathey have a heart-to-heart conversation with Jackie Cummings-Koski, who is a personal finance advisor, FIRE community member, and single mom. They talk about the concept of why every person should be more like a single mom, explore how to turn an idea into a viral challenge, and discuss how the single mom mindset can single-handedly change your world.2020-12-0349 minIt's About To Go Down! with Marc & CatheyS1 E3 // Stories, invisible umbrellas, and Japanese artMarc and Cathey open the box with Carol Barash, who is the CEO of Story2. They talk about the concept of repairing humanity through storytelling, explore how to make an idea Ted Talk ready, and discuss why suspending our interpretation of the stories we share can bring people closer together.2020-11-1959 minIt's About To Go Down! with Marc & CatheyS1 E2 // Rainbows, reckless optimism, and the kryptonite to apathyMarc and Cathey jump into the fire with Jessi Duley, who is the CEO of Burn Cycle and a badass from a family of entrepreneurs. They talk about the concept of reckless optimism and explore how to transform an idea into a program while finding opportunities in harsh realities and taking actions that will impact the world.2020-11-0554 minIt's About To Go Down! with Marc & CatheyS1 E1 // Roots, wings, and 23% TurkishMarc and Cathey get super deep with Lou Radja, who is an international speaker, Executive Director of EduCongo, and the founder of Be More, Give More. They talk about the concept of Ubuntuu, explore how to scale an idea, and talk about having the most meaningful conversations in the most unexpected way possible. 2020-10-2252 minIt's About To Go Down! with Marc & CatheySeason 1: Pilot episode // An idea about ideas, airports and the Jamaican school system!Marc and Cathey get down with Mark Brown, who is an Emmy-nominated and World Champion speaker, and also THE voice of the show opening. They talk about the unique concept and format of the show, get deep into storytelling, and talk about the impact that ideas can make on the world.2020-10-0953 min
It's About To Go Down! with Marc & CatheyIt's About To Go Down! Show openingLaunching a new LIVE coaching show about dropping ideas. It’s podcast meets TED Talk meet talk show. Hosted by champion speaker and coach Marc Williams and TED coach Cathey Armillas.
2020-10-0200 min