Shows
Opinion Party | The Marketing PodcastFrom Shareholder Value to Stakeholder Impact with Marc de Swaan AronsOpinion Party: the marketing podcast brought to you by BAV Group & IRG From Shareholder Value to Stakeholder Impact: How the Institute for Real Growth is Reshaping Marketing Leadership with Guests
Ketzirah Lesser - Producer
Laura Jones - Host
Marc de Swaan Arons - Guest
Season 2 Episode:1Click here to view the episode transcript.
SUMMARYIn our first episode of season two, we welcome Marc de Swaan Arons to Opinion Party: the marketing Podcast. Marc is the founder of the Institute for Real Growth (IRG), and he joi...
2025-09-0327 minOpinion Party | The Marketing PodcastSeason 2: Coming Soon || Opinion Party: the marketing podcast🪩 Opinion Party: the marketing podcast 🪩Season II: Coming SoonThe marketing podcast where we explore marketing's most deeply held beliefs through data and expert insights.Find us at https://www.theopinionparty.com & wherever you get your podcasts.For season 2, 𝟙𝟚 marketing leaders from a world class set of organizations joined host Laura Jones to talk marketing myths, trends, data, and opinions.🎬 Filmed live on site at the Institute for Real Growth Summit in Cannes, summer 🏖️ 2025.This season we welcome this incredible roster to the Opinion Party -- join us!🪩 Marc de Swaan Arons, fou...
2025-08-0701 min
The New CCOHumanity Creates ValueIn this episode, we explore the findings from IRG’s new research, which Page participated in, and their implications for Chief Communications Officers. We also hear Dana Holmes's practical experience at Blue Cross Blue Shield and Marc de Swaan Arons's insights from the Institute for Real Growth.
2024-07-0345 min
Mi3 Audio EditionLessons from Dove’s Campaign for Real Beauty: Unilever marketers forgot product in ‘purpose' mission; ESG the new corporate ‘Voldemort’ but employee, stakeholder strategies a ‘massive opportunity’ for marketing influence in c-suite: Institute for Real GrowthIt’s not often Suncorp’s CMO Mim Haysom is mentioned in the same conversation as Leonardo da Vinci but the latter’s rare ability to combine creative and analytical thinking is what 50 Australian CMOs working with WPP were briefed on recently as the next frontier for business growth and their own professional cred and advancement. Indeed, Marc de Swaan Arons, a former Unilever marketer who co-founded the non-profit Institute for Real Growth [IRG] - backed globally by Google, Meta, WPP and Tata Consulting - says there’s a ‘massive opportunity’ for marketers to increase influence and impact with e...
2024-02-0553 min
Sustainable FuturesCan marketing lead the way to sustainable growth?Can marketing solve the growth versus sustainability tension? This episode features two distinguished marketing experts, Rupen Desai, former Global Chief Marketing Officer at Dole Sunshine Company and Marc de Swaan Arons, founder of the Institute for Real Growth, to help us answer this question. Rupen Desai, renowned for his passion in building brands that align with conscience, draws upon his rich experience as the former Global CMO of Dole and Co-founder of The Shed 28 to provide valuable perspectives. Marc de Swaan Arons, specializes in driving humanized growth for companies. Together, they engage in a thought-provoking d...
2023-09-2043 min
The Places We'll Go Marketing ShowMarc De Swaan Arons, Founder of IRG - Becoming a 'Da Vinci Marketer'Marc is an acknowledged practitioner, thought leader, consultant and now teacher in the area of global marketing leadership. After a successful 14-year career with Unilever working in The Netherlands and New York and founding the Interactive Brand Center in 1998 - Unilever’s first global internet marketing innovation centre. Marc is author of THE GLOBAL BRAND CEO and co-leader of Marketing2020, Insights2020, and the Growth Study (IRG). Both Marketing2020 and Insights2020 were featured as Harvard Business Review (HBR) cover-articles (in 2014 and 2017), and most recently, his article on the Da Vinci CMO article was published by FAST Company. Marc has learned fr...
2023-03-0842 min
The ContraMinds PodcastThe Super CMO Show - Marc de Swaan Arons (#001)HUMANIZED GROWTH: A NEW BLUEPRINT FOR MARKETING Mark de Swaan Arons is a thought leader in global marketing leadership. An experienced marketing hand, Marc had a successful 14-year career with Unilever working in The Netherlands and New York offices and is now the Founder of the Institute for Real Growth (IRG) - a not-for-profit organization that helps CMOs and other growth leaders drive humanized growth. Earlier Marc co-founded EffectiveBrands (2001), a global marketing leadership consultancy which later became a part of the the WPP group.Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Of...
2023-01-131h 22
ContraMinds Podcast - Unlocking Personal Growth and Professional ExcellenceThe Super CMO Show - Marc de Swaan Arons (#001)Let's know what you liked and learnt! HUMANIZED GROWTH: A NEW BLUEPRINT FOR MARKETINGMark de Swaan Arons is a thought leader in global marketing leadership. An experienced marketing hand, Marc had a successful 14-year career with Unilever working in The Netherlands and New York offices and is now the Founder of the Institute for Real Growth (IRG) - a not-for-profit organization that helps CMOs and other growth leaders drive humanized growth.Earlier Marc co-founded EffectiveBrands (2001), a global marketing leadership consultancy which later became a part of the the WPP group.Marc has...
2023-01-131h 22
Aspen UKDesigning for Diversity: Organisations and WorkplacesThe question of how employers can create truly diverse workforces is being asked more and more. From corporate spaces to hospitality, diversity quotas in the recruitment of employees often rely on a tick-box exercise. But once in these spaces, what do organisations do to create a work culture that brings individuals of different backgrounds together in meaningful exchange? And how can such workplaces, which may have in the past been designed to facilitate a narrower group of employees, evolve into an environment that suits the needs of a diverse workforce?Our experts discuss how employers can recruit...
2022-12-0256 min
Humanizing Growth Series by The Institute for Real GrowthGSK - CEO & CMO Brian McNamara & Tamara Rogers in conversation with Marc de Swaan AronsIn this conversation with both the CEO & CMO of GSK Consumer Healthcare, Brian McNamara and Tamara Rogers, we discuss the power of having a clear purpose. For GSK, that is simple: ‘Deliver better everyday health with humanity’, which guides their decisions and actions every day. But how did they build and translate this throughout the organization and use it to help their employees find their own personal purpose?In this podcast, we also dive deeper into the CEO & CMO coalition and the role that marketing plays in driving more Humanized Growth within GSK. The clear, honest, and tang...
2021-12-0754 minHumanizing Growth Series by The Institute for Real GrowthHubert Joly, Former Chairman & CEO of Best Buy in conversation with Marc de Swaan AronsCapitalism is being reinvented and it is up to marketers to move the needle in the right direction. In this episode, Hubert Joly, former Chairman & CEO of Best Buy explores how to turn around an organization into both an inspiring workplace and profitable firm, how to engage employees to create magic for their customers and how a noble purpose provides the right guidance. Hubert Joly talks about his leadership style, thinking with this head, his heart and his soul.This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series...
2021-09-1554 minHumanizing Growth Series by The Institute for Real GrowthLorraine Twohill, CMO Google in conversation with Marc de Swaan AronsIn this podcast epsiode, Lorraine Twohill, CMO Google addresses the measures Google are taking to address diversity and inclusion, how they are holding themselves and their work accountable, how Google has taken care of their employees over the last 18 months and a broad look at the marketing landscape and the role of the CMO.This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html
2021-05-2146 minHumanizing Growth Series by The Institute for Real GrowthDiego Scotti, CMO, Verizon in conversation with Marc de Swaan AronsIn this episode, Diego Scotti talks about his personal purpose around 'connection' and how this is translated through his role as CMO at Verizon. Originally from Argentina, Diego discusses the importance of Diversity within the marketing industry and the efforts Verizon have made with their program #adfellows. A paid fellowship which promotes and encourages greater diversity & gender inclusion within the marketing & advertising industry. This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html
2021-05-1143 minHumanizing Growth Series by The Institute for Real GrowthKees Kruythoff, CEO LIVEKINDLY in conversation with Marc de Swaan AronsPassionate about the private sector as a force for good, and after 27 years with Unilever (where he lead the implementation of the Unilever Sustainable Living Plan) Kees is now the Chairman & CEO of the LIVEKINDLY. A collective on a mission to make plan based living the norm.In this conversation, Kees & Marc reflect on the affects of past year and the 'power of the pause', the role of marketing, and how marketers can help put purpose at the center of their business's ecosystem.This was recorded as part of of a live webinar. To join our...
2021-04-0850 minHumanizing Growth Series by The Institute for Real GrowthNorman de Greve, CMO, CVS Health in conversation with Marc de Swaan AronsNorman de Greve, the CMO of CVS Health and recognized as what we define as a da Vinci CMO, sits down with Marc de Swaan Arons to discuss his marketing journey. Form his personal purpose, to corporate purpose, Norman discusses what it takes to drive humanized growth.This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html
2021-03-1849 minHumanizing Growth Series by The Institute for Real GrowthDeepak Chopra in conversation with Marc de Swaan AronsFor the last thirty years, Chopra has been at the forefront of the meditation revolution and TIME magazine has described Dr. Chopra as “one of the top 100 heroes and icons of the century.” During this Humanizing Growth Series discussion with IRG Founder Marc de Swaan Arons, Deepak will offer his recommendations for self- and team wellbeing during these challenging times.
2021-03-1243 minHumanizing Growth Series by The Institute for Real GrowthAlan Jope, CEO, Unilever in conversation with Marc de Swaan AronsAs CEO of Unilever, Alan is responsible for leading one of the world’s largest and most geographically diverse consumer goods businesses, with presence in 190 countries.In this conversation, he and Marc discuss:- Personal purpose and how that has guided his career- The effect COVID has had on Unilever- The challenges of moving from a shareholder primacy to a multi-stakeholder model- Key attitudes of a CMO, through the lens of a CEO*This episode was recorded as part of a live webinar, to join future sessions, please vi...
2021-01-2155 minHumanizing Growth Series by The Institute for Real GrowthRaja Rajamannar, Chief Marketing & Communications Officer, Mastercard in conversation with Marc de Swaan AronsRaja Rajamannar is the Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard. Raja has over 16 years experience and sits on the boards of both Ad Council & the ANA. In this podcast, he sat with IRG founder Marc to discuss his personal purpose, the role of the CMO in driving purpose within an organization, his successes, failures, lessons learned and of course his upcoming book, Quantum Marketing.*This episode was recorded as part of a live webinar, to join future sessions, please visit: instituteforrealgrowth.com/humanizing-growth-series.html
2020-12-1651 minHumanizing Growth Series by The Institute for Real GrowthColin Mayer, Oxford Said Business School, University of Oxford in conversation with Andrew Stephen and Marc de Swaan AronsIn this episode of the Humanizing Growth Series, Colin Mayer talks with Marc and co-host Andrew Stephen about corporation, shareholder primacy, the importance of corporate purpose, and the role of the CMO in defining and delivering against the purpose. *This episode was recorded as part of a live webinar, to join future sessions, please visit: instituteforrealgrowth.com/humanizing-growth-series.html
2020-11-1657 minHumanizing Growth Series by The Institute for Real GrowthGreg Welch, Marketing Global Practice Leader, Spencer Stuart in conversation with Marc de Swaan Arons
2020-10-1449 minHumanizing Growth Series by The Institute for Real GrowthJim Stengel, CEO, The Jim Stengel Company in conversation with Marc de Swaan Arons
2020-09-2950 min
Leadership In Extraordinary TimesThe future of advertisingIn episode 7, Andrew Stephen, Kate Scott-Dawkins and Steve Hatch discuss what advertising might look like in ten years’ time. What impact might issues such as sustainability, privacy, personalisation and machine learning have?Plus Marc de Swaan Arons explains why empathy is key to the future of marketing.Featuring:Professor Andrew Stephen (@AndrewTStephen), L'Oréal Professor of Marketing and Associate Dean of Research, Saïd Business School, University of Oxford.Kate Scott-Dawkins (@languagemaven), Senior Director of Thought Lead...
2020-09-2835 minHumanizing Growth Series by The Institute for Real GrowthSilvia Lagnado, Sustainable Growth Officer, Natura & Co in conversation with Marc de Swaan Arons
2020-09-2255 minHumanizing Growth Series by The Institute for Real GrowthKeith Weed, Former CMO, Unilever in conversation with Marc de Swaan AronsIn this episode of the Humanizing Growth Series. IRG Co-Founder Marc de Swaan Arons talks to Keith Weed, Former CMO Unilever.Highlights include:- Decoding the World: (7:28)- Multi-stakeholder Approach: (10.38)- Creating a Sustainable World: (15:17)- Engaging all Stake-holders: (23:25)- Key Qualities for a CMO to Succeed: (45:54)* This episode was recorded as part of a live webinar. To join future sessions, please visit: https://instituteforrealgrowth.com/humanizing-growth-series.html
2020-09-0454 minHumanizing Growth Series by The Institute for Real GrowthAntonio Lucio, Global CMO, Facebook in conversation with Marc de Swaan AronsIn this episode of the Humanizing Growth Series. IRG Co-Founder Marc de Swaan Arons talks to Antonio Lucio, Global CMO, Facebook.Highlights include:- Stakeholder Convergence (8:50) - CCO and CMO Collaboration (11:30)- Corporate & Brand Narratives (15:05)- Defining Corporate Purpose (16:55)- Defining Personal purpose (25:40)- Building Diversity (32:05)- Leading the Transformation (37:30)- Changing Attitudes through Brand Communication (44.00)* This episode was recorded as part of a live webinar. To join future sessions, please visit: https://instituteforrealgrowth.com/humanizing-growth-series.html
2020-08-1452 min
Marketing Today with Alan Hart219: Real Growth for All with Marc de Swaan AronsDuring this 219th episode of “Marketing Today,” host Alan Hart interviews Marc de Swaan Arons, founder of the Institute for Real Growth.Today we talk about what the Institute for Real Growth focuses on and what it hopes to achieve for all stakeholders. We discuss how the Institute for Real Growth is helping marketers and CEOs realize that growth potential.De Swaan Arons begins by describing the journey to founding the Institute for Real Growth, which involved thousands of interviews with brand heads and an initiative to understand the role of marketers in organizations that outp...
2020-08-0543 minHumanizing Growth Series by The Institute for Real GrowthPaul Polman, Co-Founder, Imagine in conversation with Marc de Swaan AronsIn this episode of the Humanizing Growth Series, IRG Co-Founder Marc de Swaan Arons, talks to Paul Polman, former CEO Unilever and now Co-Founder, Imagine.As someone that is known for their excellent business performance and major shift towards sustainable development, Paul talks about the importance of purpose, moving towards a multi-stakeholder orientation and becoming a 'courageous CMO'.*This episode was recorded as part of a live webinar, to join future sessions, please visit: instituteforrealgrowth.com/humanizing-growth-series.html
2020-07-2957 min
Mi3 Audio EditionCMOs are in real trouble - some lazy, some just stuck. But there’s hope, says the Institute For Real Growth.Marc de Swaan Arons says marketers have lost their way in the past decade. He tells Mi3 Executive Editor Paul McIntyre how marketing and its downstream industries from media, agencies and tech can rediscover their mojo. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
2019-09-2331 min
Future Proof24. What is the best way to achieve business growth?The Initiative for Real Growth has analysed a huge range of research, including hundreds of C-suite interviews, to uncover the factors that drive sustainable, top-line business growth. In this episode of Future Proof, co-founder of the Institute for Real Growth Marc de Swaan Arons (Kantar) talks us through the findings, and explains what distinguishes an over-performer from an under-performer. He talks about whole-brained marketing, the importance of open cultures and anticipative organisations, how to better define your market and business model(s)… and why humanised growth works best. Hosted on Acast. See acast.com/privacy for...
2019-05-1027 min
The Advertising ShowFounder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What’s Behind Some Of The Best International Marketing Strategies And How To Build A Global BrandThis week Co-Host Brad Forsythe interviews Marc De Swaan Arons, Founder and Chairman of Effective Brands. Marc is a expert in the field of global brand leadership and the chairman of EffectiveBrands. Having worked with many prominent brand leaders, Marc is a keynote speaker and...
2012-09-2100 min