Shows
The Macro PerspectiveThe Other Side Lifestyle with Jim Hallinen, Ep 182đ Episode 182: Other Side Lifestyle with Jim Hallinan (@jimmynutrition)đ What if the real key to better health isnât your macros â itâs your mindset?This week, Marcos and Seamus sit down with Jim Hallinan â longtime educator, nutrition coach, and founder of Inside Out â for a powerful conversation about what really drives sustainable health, growth, and mindset change.Jim brings over 25 years of experience teaching health and phys ed, plus a masterâs in Exercise Science and Sports Nutrition, and it shows. Together, they break down the why behind our habits â exploring how identity, values, and mindset...
2025-11-171h 05
The Macro PerspectiveRolflex Recovery with Ryan Hellriegel, Ep 181đď¸ Episode 181: Rolflex Recovery with Ryan HellriegelWhat happens when innovation meets recovery? đĄThis week, Seamus and Marcos sit down with Ryan Hellriegel, the mind behind Rolflex Recovery and OsteoStrong San Diego, to talk all things movement, muscle, and mindset.From building the most popular tool for tennis elbow recovery to pioneering bone-strength technology thatâs literally changing lives, Ryan shares how smart recovery and structural health can help anyone move better, train longer, and live stronger.We dig into: đŞ How Rolflex became the go-to recovery tool for athletes and everyday move...
2025-11-0445 min
The Macro Perspective52 Weeks Healthy with Leigh-Ann Webster, Ep 179đď¸ Episode 179: â52 Weeks Healthyâ with Leigh-Ann WebsterWhat does it really take to build lasting health â not just for a season, but for life? This week, Seamus and Marcos sit down with Leigh-Ann Webster, a true leader in health and wellness coaching, to explore how evidence-based coaching, self-reflection, and consistency can help anyone create sustainable change.From her work with veterans to her 52 Health Weeks program, Leigh-Ann shows how small daily actions, backed by science and community, can transform physical and mental well-being. She shares her perspective on what separates true health coaching from general coaching â and how conne...
2025-10-3058 min
Street Pricing with Marcos RiveraStop Creating the Boogeyman: How SaaS Sellers Undermine Their Own Pricing | Michael Shields (Tropic)In this episode of the Street Pricing Podcast, Marcos Rivera talks with Michael Shields, VP of Procurement at Tropic, to get the buyerâs perspective on SaaS pricing. Known as the âboogeymanâ to sales teams, Michael pulls back the curtain on how procurement sees variability, discounts, and trust.
They unpack why end-of-quarter discounting has created a vicious cycle, how optionality differs from flexibility, and why inconsistent pricing erodes credibility. Marcos and Michael explore the structural fixesâfrom comp plans to enablementâthat help companies sell on value instead of price.
The episode closes with Michaelâs concept of...
2025-10-0738 min
Street Pricing with Marcos RiveraAI Turbulence: What Deltaâs Pricing Experiment Means for SaaSIn this episode of the Street Pricing Podcast, Marcos Rivera reconnects with Evan Munsing of Corbel Capital Partners to explore the art (and pain) of pricing pivots. From his days as a Marine Corps officer to roles as consultant, operator, and now investor, Evan brings a rare multi-angle perspective on how pricing shapes value creation.
He recounts a companyâs evolution from sneaker resale to B2B SaaS, highlighting the shifts from buy/sell arbitrage to transaction fees, revenue share, and finally SaaS licensing. Along the way, Evan and Marcos unpack why revenue share models often break, wh...
2025-09-2439 min
The Macro PerspectiveHow to Hack Your Workday, Ep. 174đ How to Hack Your Workday | Ep. 174đ Big changes are happening! In this episode, Seamus shares his journey stepping into a new career role while Marcos digs into what it really takes to balance productivity, health, and well-being when life feels like one long commute. From making the most of hours on the road, to setting up a home office that actually works for you, to building routines that keep your body moving and your mind clearâyouâll walk away with practical hacks you can use right away.They also get real about the toll of sitting...
2025-09-2257 min
Street Pricing with Marcos RiveraDonât Fear the Algorithm: AI, Trust, and the Future of PricingIn this special episode of the Street Pricing Podcast, host Marcos Rivera is joined by Pricing I/O teammates Emily Sanz and Steve Inman to unpack Delta Airlinesâ headline-making decision to roll out AI-powered ticket pricing. With deep backgrounds in airline revenue management, Emily and Steve separate fact from fear, explaining why AI is less about âpersonal price gougingâ and more about sharper segmentation and inventory optimization.
The trio also explore what SaaS leaders can learn from the airline industryâparticularly around segmentation, plugging revenue leaks, and the importance of transparent communication when rolling out pricing changes.
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2025-09-1023 min
Street Pricing with Marcos RiveraDonât Build on Seats: Why AI Demands a New Revenue Model | Chris Brisson (Salesmsg)In this episode of the Street Pricing Podcast, host Marcos Rivera speaks with Chris Brisson, CEO and co-founder of Salesmsg. They discuss Chris's entrepreneurial journey, the evolution of pricing strategies in SaaS, and the transition from transactional to subscription revenue models. Chris shares insights on customer behavior, the importance of triggers in pricing, and the impact of AI on business models. The conversation culminates in reflections on triumphs and traps in business growth, emphasizing the need for innovation and adaptability in a rapidly changing market.
2025-08-1935 min
Street Pricing with Marcos RiveraUnlocking the Secrets of Pricing StrategiesIn this episode of the Street Pricing Podcast, Marcos Rivera and Mark Stiving delve into the complexities of pricing strategies, emphasizing the importance of understanding customer value and the role of AI in shaping pricing models. They discuss the challenges of defining customer problems, the significance of context in pricing, and the evolving landscape of AI-driven pricing solutions. Mark shares insights from his experiences in pricing education and the development of effective pricing strategies, highlighting the need for businesses to adapt to changing market conditions and customer perceptions.
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CHAPTERS
00:00 Introduction to Pricing Insights
2025-08-0644 min
The Macro PerspectiveStait for Women with Samantha Sargent, Ep 157đď¸ New Episode Alert! đď¸This week on The Macro Perspective, Marcos and Seamus welcome Samantha Sargent, co-founder of Stait for Womenâan elite supplement brand designed for women at every stage of lifeâas they explore the multifaceted world of womenâs health and wellness. Samantha opens up about her own health transformation and what inspired her to launch State for Women. From empowering kids with cooking skills to delivering practical nutrition and skincare advice, this episode is overflowing with actionable insights tailored for women across all ages.Hereâs what youâll learn:
2025-06-2358 min
The Macro PerspectiveAncestral Living with Craig McCloskey, Ep. 155đď¸ Episode 155 of The Macro Perspective: âAncestral Supplements with Craig McCloskeyâIn this episode, Seamus and Marcos sit down with Craig McCloskeyâGlobal Educator of Ancestral Supplementsâto dive into ancestral living, nutrient-dense supplements, and the importance of community and purpose in modern wellness. Craig shares how movement, tradition, and innovative freeze-drying blend to bring ancestral wisdom to contemporary life.Key Takeaways: đż Inspiring ancestral living means giving your body the nutrients it expects from natureâenergy, resilience, and vitality âď¸ Freeze-drying preserves up to 97% of nutrients, making supplements a powerful option when fresh foods arenât available đŠâđ§ M...
2025-06-1657 min
The Macro PerspectiveDelivering Health with Dr. John Neustadt, Ep 156đď¸ Episode 156 Delivering Health with Dr. John NeustadtIn this in-depth conversation, Marcos and Seamus sit down with nutritional biochemist Dr. John Neustadt to unpack why maintaining bone health matters more than ever. Dr. Neustadt shares his personal journey into nutritional biochemistryâsparked by his own health challengesâand explains the critical limitations of bone mineral density tests. You'll discover actionable strategies that go beyond a bone scan, encompassing nutrition, movement, home safety, and stress modulation.Key takeaways: 𦴠Bone mineral density alone doesn't define fracture riskâgait and balance assessments are much more predictiv...
2025-06-111h 01
Street Pricing with Marcos RiveraDirty Revenue Is Killing Your Business | Stephen Steers (Steers Consulting)In this episode of the Street Pricing podcast, Marcos Rivera and Stephen Steers delve into the intricacies of sales, focusing on how founders can transition out of day-to-day sales roles while enhancing conversion rates. They discuss the importance of reducing friction in sales processes, the necessity of proper discovery to understand client needs, and the innovative approach of qualifying out potential clients to ensure a better fit. The conversation emphasizes the value of listening to sales calls and utilizing frameworks to improve sales effectiveness. In this conversation, Stephen Steers and Marcos Rivera discuss the importance of building trust in...
2025-06-1136 min
The Macro PerspectiveThe RoxOpt Revolution with Jon Holman, Ep. 152đď¸ Episode 152 of The Macro Perspective: "The RoxOpt Revolution" with Jon HolmanIn this episode, Marcos and Seamus speak with Jon Holman, co-founder of RoxOpt, to explore how data science is transforming HYROX training and performance. Jon shares his journey from CPA to data scientist and how his passion for HYROX led to the creation of RoxOpt, an AI-powered platform providing personalized race analytics. They discuss the importance of predictive analytics, pacing strategies, and the role of technology in optimizing athletic performance.Key Takeaways:đ Predictive analytics can help set realistic race goals and identify areas fo...
2025-06-0557 min
Street Pricing with Marcos RiveraThe No Bullsh*t Approach to Business StrategyIn this episode of the Street Pricing Podcast, host Marcos Rivera speaks with Alex Smith, founder of Basic Arts and author of 'No Bullshit Strategy.' They discuss the importance of strategy in business, the common pitfalls entrepreneurs face, and how to create unique value propositions that stand out in the market. Alex shares his journey from being a strategy consultant to democratizing strategic thinking for entrepreneurs, emphasizing that being 'better' is often a trap that leads to commoditization. The conversation highlights the need for businesses to identify their unique strengths and create solutions that address unrecognized customer needs...
2025-05-2847 min
The Macro PerspectiveReset Outdoors with Connor M Moriarty, Ep. 148đż Episode 148: "Reset Outdoors " with Connor Moriarty đżIn this enlightening episode of The Macro Perspective, hosts Seamus and Marcos engage with Connor Moriarty, a Licensed Professional Counselor and founder of Reset Outdoors . Connor shares his unconventional journey into counseling, emphasizing the profound impact of nature on mental health. Drawing from his experiences in conflict zones and his dual master's degrees in International Peace and Conflict Resolution and Counseling Psychology , Connor delves into the roots of conflict, the importance of outdoor therapy, and the role of therapists in trauma recovery.Connor introduces his venture, Reset Outdoors, which integr...
2025-05-191h 01
Street Pricing with Marcos RiveraWhy Pricing Deserves a Seat at the Strategy Table | Ali Mamujee (Growth Advisor)In this episode of the Street Pricing Podcast, host Marcos Rivera speaks with Ali Mamujee, a growth and strategy advisor in the B2B SaaS space. Ali shares his journey from being an early employee at Mercatus, a platform for managing complex renewable energy assets, to becoming a solo advisor for startup growth. The conversation delves into the importance of pricing strategies, the role of data in decision-making, and the value of customer feedback in shaping product offerings. Ali emphasizes the need for alignment within management teams and the significance of removing friction in sales processes to enhance customer...
2025-05-1441 min
The Macro PerspectiveThe Love Inside with Jessica Faith Graham, Ep. 145â¤ď¸The Love Inside with Jessica Faith Graham, Ep. 145 â¤ď¸In Episode 145 of The Macro Perspective, Seamus and Marcos welcome back Jessica Faith Grahamâtherapist, mindfulness mentor, and now childrenâs book authorâfor a heartfelt conversation about her latest work, The Love Inside. Together, they explore the transformative power of self-love, the nuances of different types of love, and the importance of mindfulness in our daily lives. Jessica shares insights on cultivating a loving relationship with oneself and emphasizes the significance of teaching these values to children.⨠Self-care routines are essential for mental well-being. ⨠The relationship wi...
2025-05-0850 min
The Macro PerspectiveBecoming Sunshine with Jenna-Leigh Hoffmann, Ep. 144đ¨Becoming Sunshine with Jenna-Leigh Hoffmann, Ep. 144 đ¨In this radiant episode of The Macro Perspective, Seamus and Marcos engage in a heartfelt conversation with integrative nutrition and functional health coach, author, and former elite athlete Jenna-Leigh Hoffmann. Together, they delve into the transformative power of sunlight, the importance of aligning with natural rhythms, and the profound impact of conscious living on our overall well-being.Jenna-Leigh shares her personal journey from the high-pressure world of corporate consulting to embracing a lifestyle centered around health, nature, and purpose. Drawing from her experiences as an athlete and her expertise in fun...
2025-05-0555 min
Street Pricing with Marcos RiveraGood, Better, Broken: Why Most SaaS Pricing Fails SaaS Pricing Tiers Are a TrapâHereâs How to Fix ThemIn this episode of the Street Pricing Podcast, Marcos Rivera discusses the popular pricing model of good, better, best, particularly in the SaaS industry. He emphasizes the importance of understanding your total addressable market (TAM) and the common mistakes companies make when implementing this pricing strategy. Rivera provides insights on how to effectively structure pricing tiers, avoid overstuffing entry-level plans, and the significance of add-ons. He concludes with a guide to five key principles for successful pricing strategies.
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TAKEAWAYS
Good, better, best is a popular pricing model in SaaS.
Understanding your total addressable market (T...
2025-04-3014 min
The Macro PerspectiveBuilding a Money Mindset with Josh Wilson, Ep. 142đľ Building a Money Mindset with Josh Wilson Ep. 142 đľ In Episode 142 of the Macro Perspective Podcast, Marcos and Seamus sit down with Josh Wilson, CEO of JW Global Enterprises, to unpack the mindset and strategies that drive success. Josh shares his journey from real estate to mergers and acquisitions, highlighting the real opportunities available for people looking to invest smartly and scale strategically. From leadership insights to navigating tough business decisions, this episode is packed with valuable lessons for anyone chasing sustainable success. Key Takeaways: đź Investing in small businesses can create real cash flow opportuni...
2025-04-2438 min
Street Pricing with Marcos RiveraHow to Scale Your Cold Email Campaigns Effectively | Nikita Bykadarov (Maildoso)In this episode of the Street Pricing Podcast, host Marcos Rivera interviews Nikita Bykadarov, CEO of Maildoso, a startup focused on improving cold email deliverability. They discuss the challenges of cold email marketing, pricing strategies, customer acquisition, and the importance of deliverability in email campaigns. Nikita shares insights from his journey, including the evolution of Maildoso's offerings, growth metrics, and the value of customer education. The conversation emphasizes the need for startups to focus on solving core problems and adapting to customer needs.
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Takeaways
Maildoso helps ensure cold emails land in inboxes, not spam.
P...
2025-04-1637 min
The Macro PerspectiveWellness While Working with Laura Timbrook, Ep. 139đ New Episode Alert: Work and Wellness with Laura Timbrook, ep. 139 đIn this episode of The Macro Perspective, Seamus and Marcos sit down with health coach and shift work advocate Laura Timbrook to explore the often-overlooked health challenges faced by shift workers. They delve into the complexities of sleep, nutrition, and lifestyle for those working non-traditional hours, offering practical strategies to improve well-being.âHere's what you'll learn:đ How shift work disrupts circadian rhythms and impacts sleep quality.âđ˝ď¸ Nutritional strategies tailored for night shift workers, including meal timing and healthy food choices.â...
2025-04-141h 09
The Macro PerspectiveMeal Prep and Max Efforts with Basil Samara, Ep. 137This week on The Macro Perspective, Seamus and Marcos welcome Basil Samara, founder of Forerunner Nutrition and experienced CrossFit coach, to discuss the synergy between CrossFit training and sustainable nutrition strategies. They delve into the journey of becoming a coach, the challenges of traditional nutrition programs, and the importance of redefining success in fitness. Basil shares his insights on creating personalized nutrition plans, the significance of data in tracking progress, and the psychological aspects of eating habits. The conversation emphasizes the need for clarity, action, and adaptation in coaching, aiming to empower clients to achieve their fitness goals.
2025-04-071h 14
The Macro PerspectiveThe "Stait" of Men's Health with Shaun Sargent, Ep. 136đ Ep 136: The "Stait" of Men's Health đThis week on The Macro Perspective, Seamus and Marcos sat down with Shaun Sargent, co-founder of STAIT, to delve into the evolving landscape of men's health. They discuss how STAIT is addressing the unique health challenges men face, particularly those over 50, by focusing on hormone optimization and high-quality supplementation. The conversation also covers the importance of education in making informed health decisions and the role of community support in achieving wellness goals.âHere's what you'll learn:𧏠The motivation behind creating STAIT and its focus on men's health.âđż The cri...
2025-04-041h 08
The Macro PerspectiveCommunity Cure: Why Group Challenges Work, Ep. 135đ New Episode Alert! đIn this episode, Marcos and Seamus delve into the transformative power of community-centered challenges and the role of social accountability in health and wellness. They discuss how gamification can enhance participant engagement, the importance of performance metrics for tracking progress, and the need for mindfulness to achieve sustainable outcomes. The conversation also addresses the challenges of data management in health initiatives and underscores the value of community support in refining and improving the challenge experience.âHere's what you'll learn:đŤ How community-centered challenges foster social accountability.đŽ The role of gamifi...
2025-03-3130 min
Street Pricing with Marcos RiveraDon't Procrastinate on Pricing | Rob Walling (TinySeed)Why does Rob Walling call pricing "the biggest lever in SaaS" and how often does he recommend revisiting your pricing strategy?  In this value-packed episode of the Street Pricing Podcast, Marcos Rivera interviews Rob Walling, founder of Drip and TinySeed accelerator, who shares how changing his SaaS pricing model from "new subscribers" to "total subscribers" transformed his business. Rob reveals the psychological hurdles he faced before implementing the change and the expansion revenue that followed, emphasizing that pricing is "the biggest lever in SaaS."   Beyond pricing, Rob unpacks his framework for diagnosing and breaking through SaaS...
2025-03-2538 min
The Macro PerspectiveChalk and Change: Crossfit's Next Step, Ep. 133âđEpisode 133: "Chalk and Change: CrossFit's Next Step" đâThis week on The Macro Perspective, Seamus and Marcos delve into the evolving landscape of CrossFit.đď¸ââď¸đâIn this conversation, they explore the recent news of CrossFit being up for sale, reflecting on its implications for the brand and the fitness community. They discuss the evolution of CrossFit affiliates, challenges faced by gym businesses, and shifts in competition dynamics. The discussion emphasizes the need for CrossFit to rekindle its community spirit and create an inclusive fitness environment.âHere's what you'll learn:đď¸ââď¸CrossFit's Transition: Insights into the brand's current challenges and the...
2025-03-2426 min
The Macro PerspectiveEthics in the Age of AI Medicine with Seamus Sullivan, Ep. 131đ New Episode Alert! đThis week on The Macro Perspective, weâre diving into the future of integrative medicine and the role of digital innovations in healthcare. đđĄSeamus Sullivan recently had the privilege of speaking at the Integrative Health Symposium, where he presented "Precision Healing: Informatics-Enabled Integrative Medicine for Personalized Care." This speech explores how technology, data, and ethics intersect in modern healthcare.Hereâs what youâll learn:â
Why precision healing is an ethical imperative in todayâs medical landscape. đ˛ How wearables & remote patient monitoring (like CGMs and EEGs) are transforming personal...
2025-03-1746 min
Street Pricing with Marcos RiveraâHappy vs. Crappyâ Data to Winning Pricing Strategies | The Data Ninjas (Pricing I/O)Is your pricing metric actually tracking what delivers the most value to customersâand could a misalignment be causing hidden churn?  Join me for a data-driven conversation with Pricing I/O data ninjas Sam Blumenfeld, Matthew Duncan, Kyle Eustaquio, Nishita Katere, Jack LoGrasso and Brenden Murden. We demystify what "good data" actually means for SaaS pricing decisions. The team unpacks how to transform "crappy" data into actionable insights by unifying fragmented datasets, tracking feature usage patterns, and analyzing lost deals.   Youâll hear practical survey guidance with specific recommendations on sample sizes, survey length (keep it under...
2025-03-1146 min
The Macro PerspectiveGo With Your Gut with Dasha Agoulnik, Ep. 130New Episode Alert! Go With Your Gut with Dasha Agoulnik, Ep. 130In this insightful episode, gut health expert Dasha shares her journey into the field, emphasizing the importance of understanding gut health through a holistic lens. She introduces the five CorePerform Speed Pillarsâsleep, personal stress, environmental stress, exercise, and dietâas essential components for improving gut health.Dasha critiques popular gut testing methods, highlighting their limitations and the often generic advice they provide. The discussion also covers the significance of fiber in the diet, misconceptions surrounding the Paleo diet, and the psychological aspects of heal...
2025-03-061h 05
The Macro PerspectiveSmart Gains: AI in Nutrition & Fitness, Part II, Ep. 129Ep 129 â Smart Gains: AI in Nutrition and Fitness, Part IIMarcos and Seamus are back for round two of their deep dive into AI-powered nutrition planning! In this episode, they put AI to the testâexploring how to craft personalized meal plans, tailor macronutrient ratios, and refine fitness strategies using the latest technology. But itâs not just about the dataâthis conversation highlights why human insight, coaching experience, and real-world application still play a crucial role in creating sustainable health solutions.They also cover:â
How to prompt AI for more accurate, useful meal plann...
2025-03-0446 min
The Macro PerspectiveLife, Aligned: A Deep Dive into Chiropractic Health with Dr. Shayan Yazdani, Ep. 128Episode Alert! Life, Aligned: A Deep Dive into Chiropractic Health with Dr. Shayan Yazdani, Ep. 12In this episode, Marcos and Seamus sit down with Dr. Shayan Yazdani, a chiropractor based in Coeur d'Alene, Idaho, to explore the art and science of chiropractic care. Dr. Yazdani shares his journey into the field, blending Eastern and Western medicine, and breaks down the techniques he uses to help patients move and feel better.They dive into the common issues he sees in practice, the importance of collaboration with other health professionals, and the misconceptions surrounding chiropractic care. Dr...
2025-02-271h 05
Street Pricing with Marcos RiveraThe Dark Side to Simple | Peter Bonney (FastbreakRFP)Why did Peter Bonney decide to pivot from usage-based pricing to a flat, user-based model, and how has this shift impacted Fastbreak RFP's growth and customer satisfaction?Join me for a candid conversation with Peter, who's transforming how enterprises handle RFPs (Requests for Proposals) through intelligent pricing architecture. After seeing enterprises struggle with opaque, usage-based pricing models in the RFP space, Peter built Fastbreak RFP to introduce predictable, user-based pricing that scales with customer success.
We unpack key insights into RFP pricing models, including:
- The hidden costs and challenges of usage-based pricing...
2025-02-2530 min
The Macro PerspectiveSmart Gains: AI in Nutrition & Fitness, Ep. 127Ep 127 â Smart Gains: AI in Nutrition and FitnessCan AI really optimize your fitness and nutrition, or is human intuition still irreplaceable? In this episode, Marcos Rivera and Seamus Sullivan dive into the evolving role of artificial intelligence in health coaching, exploring how technology is reshaping meal planning, training, and behavior change. While AI offers powerful tools for personalization and efficiency, the discussion highlights why coaching requires more than just dataâitâs about understanding human behavior, psychology, and individual needs.They break down key insights, including:â
AI can enhance fitness and nutrition, but it s...
2025-02-2442 min
The Macro PerspectiveEvidence Based Nutrition & Flexible Dieting with Alan Aragon, Ep. 126đĽEp 126 â Evidence Based Nutrition & Flexible Dieting with Alan AragonđIn this conversation, Marcos and Seamus sit down with Alan Aragon, one of the most respected figures in evidence-based nutrition, to explore the complexities of diet, supplementation, and long-term health. They break down common misconceptions in the fitness industry, discuss the balance between bro science and scientific research, and examine the nuances of personal dietary choices. Additionally, Alan shares his insights on supplements like fish oil and collagen, the gluten debate, and the impact of portion sizes on health.The discussion also covers the role of GLP-1 dr...
2025-02-201h 21
The Macro PerspectiveFit For Love: How Relationships Shape Health & Wellness, Ep. 125đŞ Ep. 125 â Fit For Love: How Relationships Shape Health & Wellness â¤ď¸Ever struggled to get your partner excited about fitness? Youâre not alone! In this episode, Marcos and Seamus dive into the challenges of navigating different fitness interests in relationships and why forcing a partner into fitness isnât the answer. Instead, they explore how leading by example, keeping an open mind, and inviting your partner to join inâwithout pressureâcan create a more supportive and engaging approach to health.đĄ Key Takeaways:â
You canât force fitness on someone who isnât readyâbut you can inspire them.
2025-02-1734 min
The Macro PerspectiveKineon Labs with Forrest Smith, Ep. 124Ep. 124 â Kineon Labs with Forrest SmithThis week onThe Macro Perspective, weâre diving into the future of health technology with Forrest Smith, founder of Kineon Labs! đJoin Seamus Sullivan and Marcos Rivera as they explore the science behind red light therapy, the Move Plus device, and how these innovations are transforming recovery, inflammation management, and overall wellness.In this conversation, we cover:đ´How red light therapy works and its impact on inflammation and healingđĄThe inspiration behind Kineon Labs and Forrestâs entrepreneurial journeyđď¸ââď¸Applications of the Move Plus device for athletes, active indiv...
2025-02-131h 15
Street Pricing with Marcos RiveraTop Pricing Recommendations for 2025 | The Pricing I/O ExpertsHow can SaaS companies benefit from the seasoned insights of the Pricing I/O team to navigate complex market dynamics and achieve pricing excellence? Â Â Today Iâm speaking with Peter Cohen, Steve Inman, Mario Pereda, Emily Sanz and Amit Saraf - a special lineup of pricing experts from the Pricing I/O team. These experts have vast knowledge across various industries like airlines, freight transportation, and tech. Each of my talented colleagues shares their unique insights into the art of pricing. We engage in a dynamic roundtable discussion, unraveling the intricacies of delivering just the right amount of v...
2025-02-1136 min
The Macro PerspectiveSeeing Red: Food Dyes Under Fire, Ep. 123đ¨Seeing Red: Food Dyes Under Fire đ¨This week onThe Macro Perspective, Seamus and Marcos take a deep dive into thehot debate over food dyesâespeciallyRed 40âand what they mean for your health. đâ ď¸From breakfast cereals to sports drinks, artificial food dyes are everywhereâbut do we really understand their impact? In this episode, we break down:đŹThe health risks of synthetic food dyesâwhat the research saysđĽŚNatural alternatives and how to make better choices without sacrificing flavorđŠâđ§How parents influence their childrenâs eating habits and long-term healthđ°The impact of food stamps on nu...
2025-02-1042 min
The Macro PerspectiveYour Voice, Your Power with Kayla Barrow, Ep. 122đ§ Your Voice, Your Power with Kayla Barrow đ§
This week, weâre sitting down with Kayla Barrow as she shares her powerful journey through health strugglesâincluding her battle with GERDâand how it led her to become an advocate for personal wellness. đ
In this conversation, we dive into: đĄ Why asking questions in healthcare is a game-changer. đ§ The role of water quality in overall wellness. đą Simple choices that create lasting health transformations. đĽ How personal struggles fuel the drive for change.
Kayla also opens up about stepping out of comfort zones, navigating conflicting health information, and the power of leading by...
2025-02-071h 09
The Macro PerspectiveSeed Oils: Health or Harm? Ep. 121đĽ Seed Oils: Villain or Misunderstood? đĽ
This week on The Macro Perspective, Marcos & Seamus go head-to-head in a fiery debate on seed oilsâare they wrecking your health, or is the fear overblown? đ¤đ
đĄ In this episode, they break down:
đĽ Omega Balance: Why too much omega-6 may fuel inflammation.
đĽ Cooking Methods Matter: How oxidation & smoke points impact health.
đ Processed Foods Reality: Why eliminating them isnât so simple.
đŚ Gut Health & Oils: Could your diet be affecting digestion?
âď¸ The Bigger Picture: Why a balanced approach beats food fear.
Itâs time to cut through the...
2025-01-3036 min
The Macro PerspectiveMeal Prep on a Budget: Revisited, Ep. 120đĄ Meal Prep on a Budget: Revisited is HERE! đ
Marcos and Seamus are throwing it back to where it all beganâour very FIRST episodeâbut with a 2025 twist. đ Tune in as they discuss further challenges of meal prepping while staying budget-friendly. đ¸đ
Hereâs what youâll learn: đ Bulk Shopping Hacks: Maximize your memberships and save BIG. đď¸ Smart Meal Planning: The power of a well-crafted shopping list. đ° Nutritional Costs 101: Eating healthy without breaking the bank. đ Modern Solutions: Are delivery services worth it for busy lives?
Meal prep doesnât have to be expensiveâor stressful. Join us for this updated guide...
2025-01-2831 min
The Macro PerspectiveFrom Resolutions to Results, Ep. 118đŻ New Episode Alert! Episode 118: From Resolutions to Results
Struggling to stick to your New Yearâs resolutions? Youâre not alone. This week, Marcos and Seamus tackle the age-old challenge of turning good intentions into lasting results. đŞâ¨
In this episode, they dive into:
â
SMART Goals: Why setting Specific, Measurable, Achievable, Realistic, and Time-bound goals is key to staying on track.
âł Starting Early: How planning ahead and setting performance-based objectives can boost your motivation.
đ Accountability & Community: The role of support systems in achieving your personal health and fitness goals.
đ ď¸ Routines That...
2025-01-2037 min
The Macro PerspectiveNavigating Healing through Sacred SYnergy with Simon Pourat, Ep. 117đ New Episode Alert! Episode 117: Navigating Healing through Sacred Synergy with Simon Pourat
In this transformative conversation, Marcos, Seamus, and Simon Pourat take a deep dive into spiritual awakening, healing, and empowerment. đ§ââď¸â¨
Join us as we explore:
đż The Healing Journey: Simonâs personal story of overcoming brain fog and medication struggles to help others thrive
.đ ď¸ Pain as Power: How reframing pain can serve as a tool for growth and empowerment.
đ§ Mindset Shifts: Moving from victimhood to empowerment and finding balance between optimism and realism.
đ¤ The Power of Connection: Building deeper relationships...
2025-01-161h 21
Street Pricing with Marcos RiveraCrushing Competition with Customer Insight | Eric Weiss (Chaos to Clarity)How can entrepreneurs unlock exponential growth by understanding and leveraging âdiscovery-led growthâ in their pricing strategies?
Today, Street Pricing listeners are treated to Marcosâ discussion with Eric Weiss, CEO of Chaos to Clarity. Eric delves into the intricacies of entrepreneurial growth with an emphasis on understanding customer value. Drawing from his extensive experience, Eric highlights the transformative power of human-centered design through compelling case studies, such as differentiating an email marketing platform in a crowded market. Marcos and Eric also explore how companies can leverage customer feedback to enhance user experience and retention, advocating for a âdiscovery-led growthâ...
2025-01-1440 min
The Macro PerspectiveNavigating Plant-Based Diets, Ep. 116đą New Episode Up! đą
This week on The Macro Perspective, Marcos and Seamus tackle the buzz around plant-based diets! Whether you're curious about going vegetarian or just looking to optimize your plate, this episode is a must-listen.
Hereâs what theyâre unpacking:đ The Allure of Plant-Based Eating: Why itâs trendingâand what to consider.đŞ Protein Pitfalls: How to meet your protein needs without compromising health.âď¸ Balanced Nutrition: The role of both plant-based and animal proteins.đ Common Missteps: Why processed "healthy" foods might be holding you back.đ Modern Lifestyles & Obesity: How habits impact healthâand what you can do about it.
2025-01-1335 min
The Macro PerspectiveThe Competitive Edge with Nick Govig, Ep. 115đ New Episode Alert!Â
Join us this week as our hosts Seamus and Marcos sit down with Nick Govig, former pro hockey player turned youth coach, to explore the fascinating journey from hockey star to mentor. đĽ
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In this action-packed episode, they discuss:
â¸ď¸ The Hockey World: From playing professionally in Germany to coaching young athletes in Las Vegas.
đŻ Youth Sports: The financial commitments, early training, and the growing role of social media in showcasing talent.
đ NIL Policy Impact: How Name, Image, and Likeness is reshaping college sports and athlete recruitment.
đŞ Athletic Evolut...
2025-01-091h 15
The Macro PerspectiveWill Fitness Wearables Change Your Life in 2025? Ep 114 đ˛ **New Episode Alert!** Episode 114: *Will Fitness Wearables Change Your Life in 2025?*  This week, Seamus and Marcos dive deep into the ever-evolving world of **fitness wearables and health tech.** From devices like Whoop and the Apple Watch to Continuous Glucose Monitors (CGMs), they unpack:  đĄ **Benefits & Drawbacks:** How wearables can transform health journeysâand where they might fall short.  đ **Data Decoded:** Understanding fitness and nutrition metrics to drive meaningful behavior changes.  đŞ **Beyond the Scale:** Exploring success metrics that go far beyond weight loss.  đ¤ **Coaching Potential:** How tech helps track progress and foster accountability.  ...
2025-01-0644 min
The Macro PerspectiveGood Demand with Miguel Felix Jr., Ep. 113đ New Episode Alert! Episode 113: Good Demand with Miguel Felix Jr.
This week, Seamus, Marcos, and Miguel Felix Jr. of the Good Demand podcast dive into the complexities of holistic health, the healthcare system, and health policy reform.Â
Miguel shares his inspiring journey in health and fitness, highlighting the power of community and holistic practices. The conversation tackles:
đĽ Navigating the System: Challenges within the healthcare system and the influence of big pharma.âď¸ Policy & Reform: The need for systemic change, including the 'revolving door' between government and pharmaceutical companies.đ Food & Health: Exploring the impact of food additives...
2024-12-191h 10
Street Pricing with Marcos RiveraGetting Real with RevOps | James McKay (VEN)How did James McKay revolutionize financial services with his "20-minute term sheet" strategy, and why is speed more valuable than cost in today's financial landscape? Â
James is the CEO of VEN, and he joins me on todayâs Street Pricing podcast to navigate the complex world of Revenue Operations (RevOps) and pricing strategies. Together, we chart the course from James' time at Clearco, where he revolutionized financial services with innovative pricing strategies, to his current focus on optimizing RevOps. Learn how the "20-minute term sheet" became a game-changer in providing rapid access to capital and why speed and...
2024-12-1736 min
The Macro PerspectiveNavigating Your Financial Health with Ryan Gahvaray, Ep. 112đźWho says you canât have gains in the gym and the bank? đź
This week on The Macro Perspective Podcast, weâre joined by holistic financial planner Ryan Gahavry for an enlightening conversation about financial health as a cornerstone of overall well-being. đ
Ryan takes us through his unique journey from sports management to finance, sharing his passion for financial education and personalized strategies.
Throughout the episode, Ryan highlights how financial planning parallels health coachingâtailored approaches are essential to reaching your unique goals. Whether itâs simplifying complex concepts or tackling big decisions like education fu...
2024-12-121h 04
Street Pricing with Marcos RiveraNarrative Before the Numbers | Niclas Lilja (Younium)How can defining an ideal customer profile (ICP) transform your SaaS pricing strategy and ensure your product's value is validated by early paying customers?
Niclas Lilja, the visionary Founder and CEO of Younium, shares insights on the evolving dynamics of SaaS pricing strategies. An industry trailblazer, Niclas illuminates his transformative journey from Medius to Younium, and shifting from traditional subscription models to innovative usage-based pricing. We get into the complexities of pricing decisions, looking at the balance between clarity and complexity. Niclas shares his art of iteration, negotiation, and maintaining alignment with customer success.
Youâll...
2024-12-0433 min
Street Pricing with Marcos RiveraMastering the Art of Product Bundling | Marcos Rivera (Pricing I/O)What if your SaaS bundling strategy could do more than just boost immediate sales?Â
Join me, Marcos Rivera, as I unravel the strategic art of product bundling today on Street Pricing. This episode isn't just about quick winsâit's about leveraging bundling to drive customer adoption and set the stage for future growth. Keeping bundles lean and focused is crucial. Overly complex bundles can lead to sales complications and downsells. Learn the power of strategic bundling, and youâll learn how to craft combinations that meet a broader spectrum of customer needs.
Major companies like McDon...
2024-11-1917 min
The Macro PerspectiveBanishing Behavioral Blind Spots, Ep. 108Hi Macro Peeps! Itâs been a minute since we (Marcos and Seamus) had a chance to speak to the community one on one, and we are so excited to share this week! So go ahead and sit down in a comfy chair, or better yet, lace up your shoes and go for a walk while we chat about behavioral blind spots. What kind of behavioral blind spots, you ask? You know the ones. The misaligned priorities, such as alcohol consumption, infrequent movement, or all-or-nothing eating, that keeps you from progressing towards your goals. The...
2024-11-071h 07
Street Pricing with Marcos RiveraPrice Punch: Pricing Hustle Lessons | Fynn Glover (Schematic) Are you facing engineering bottlenecks with your pricing systems? Discover how early decisions can impact your SaaS scalability and what you can do about it.  Join me for a game-changing conversation with Fynn Glover, the visionary co-founder and CEO of Schematic. Fynn opens up about his entrepreneurial journey from lifestyle media to B2B SaaS, where he confronted the daunting challenges of scaling a company due to pricing pitfalls. His candid story reveals the pivotal lessons learned from instinct-driven pricing errors and how these hurdles led to the creation of Schematic, a solution dedicated to demystifying complex Saa...
2024-11-0532 min
Street Pricing with Marcos RiveraPrice Right, Grow Fast: AI and Innovation in SaaS | John Kotowski (PricingSaaS)Why are 77% of companies hesitant to change their pricing despite inflationary pressures, and what can be done to overcome this fear?  Today I welcome special guest John Kotowski, co-founder of PricingSaaS for an enlightening conversation that unravels the intricate dance of strategic pricing, showcasing how it can be the linchpin driving your company's success. We dissect the challenges and rewards of implementing sophisticated pricing models without relying on a sales team, and examine how meticulous analysis uncovers churn and expansion opportunities. Even subtle pricing adjustments can yield significant revenue gains. Through stories of overcoming complexity and aligning pr...
2024-10-2245 min
Street Pricing with Marcos RiveraGoing Solo to Scale by Raising my Pricing 20X | John T. Meyer (Leadmore)Want to future-proof your creative business against the ever-evolving landscape of technology and globalization? John T. Meyer dives into the future of creative entrepreneurship and offers actionable advice on niche specialization and leveraging AI.  Marcos engages in a compelling conversation with John, founder of Leadmore, on the nuances of creative entrepreneurship. This episode dives into Meyer's transformative journey from running a successful design agency to coaching creative entrepreneurs. Meyer emphasizes the importance of value-based pricing over effort-based pricing, illustrating how understanding the true worth of creative work can lead to higher revenue and greater client satisfaction. He pr...
2024-10-0834 min
Street Pricing with Marcos RiveraHow to Scale Sales with Pricing | Jon Rydberg (Align Advisory Group)Are freemium models confusing your customers and costing you sales? Find out why Jon Rydberg advocates for guided paid trials over freemium models and how this strategy can significantly boost your software's success. Â
In our insightful conversation, Jon, the Founder and Principal of Align Advisory Group, takes us through his fascinating journey from VP of Sales to becoming an independent consultant. We dive deep into the complexities of pricing strategies, the pitfalls of multiple pricing tiers, and how educating customers about price increases can significantly impact win rates. We then shift our focus to the critical ch...
2024-09-2435 min
The Macro PerspectiveMilestones & Moments: Our Journey to 100 Episodes! Ep. 100When we launched this podcast back in December 2022, we had no idea where it would take us. It's been an amazing journey filled with new friendships, personal growth, and insights on everything from BJJ and marketing to Ozempic and wineriesâand so much more in between.
Weâre beyond grateful to our amazing guests, whoâve generously shared their time and wisdom, and to YOU, our listeners, for tuning in and joining us on this ride. Your support means the world!
Hereâs to the next 100 episodes and the adventures ahead.
Chapte...
2024-09-121h 06
Street Pricing with Marcos RiveraPricing Fraud with Finesse | Tyler Adams (CertifID)What if your real estate transaction could be hijacked by cybercriminals in mere seconds? Â
Join me in a discussion with Tyler Adams, co-founder and CEO of CertifID, around the alarming realities of wire fraud in the real estate industry. With a shocking $12.5 billion lost to cybercrime last year according to the FBI, Tyler unveils how fraudsters exploit trust and rapid money movement in real estate deals, and how CertifID is on a mission to secure these transactions through identity verification and robust security measures. Â
Tyler shares how increasing awareness of fraud risks and changes in insu...
2024-09-1041 min
Street Pricing with Marcos RiveraBuilding Up Your Pricing from Zero to Clio | Min FitzGerald (Clio)Join me for a conversation with Min FitzGerald, the Director of Monetization at Clio, who shares her transformative journey from management consulting to leading pricing strategies at a hyper-growth SaaS company. Min's story is a testament to the power of rigorous, structured approaches in driving company growth, particularly through developing Clio's âlaw firm maturity modelâ. Â
Min opens up about the intricacies of handling customer churn when altering pricing plans and packages. She emphasizes a bottom-up approach, incorporating customer-level analysis, and using micro tests to fine-tune strategies. Learn the importance of starting monetization discussions early in product development and ho...
2024-08-2732 min
Street Pricing with Marcos RiveraHow Stripe took a swipe at bundles | Annie Schmidt (Stripe)Today Marcos welcomes Annie Schmidt, Product Lead at Stripe, who shares her extensive experience balancing product development and pricing, particularly in her current role leading Stripe's terminal team. We start with a compelling rewind to Annie's days at MindBody, where she faced the challenges of implementing a price increase that initially did not go well. By explaining the 'why' behind price increases and taking a ground-up approach to evaluate customer value, MindBody was able to justify changes and align their offerings with user needs. We also highlight the process of categorizing users into different cohorts and restructuring pricing tiers...
2024-08-1338 min
Street Pricing with Marcos RiveraBalancing Innovation and Client Needs | Kyle Westra (Maxar Intelligence)What if changing one simple metric could revolutionize your company's pricing strategy?Â
Marcos is joined by Kyle Westra, Senior Director of Strategic Pricing at Maxar Technologies, who shares his expertise in pricing strategy spanning consulting, SaaS, and B2B technology. Kyle recounts transforming Bloomreach's pricing model from per page view to per API, highlighting the critical choice of metrics for simplicity, transparency, and value alignment in pricing strategies. Â
Next, we delve into implementing new SaaS pricing models, stressing collaboration between customer success and sales teams for smooth transitions. By segmenting customers and preparing thoroughly, teams ca...
2024-07-3041 min
The Macro PerspectiveINFOBESITY: Navigating The Overload, Mezzologue Ep. 2INFOBESITY Definition
Information overload (also known as infobesity, infoxication, or information anxiety,) is the difficulty in understanding an issue and effectively making decisions when one has too much information (TMI) about that issue, and is generally associated with the excessive quantity of daily information.
Chapters
(00:00) Introduction
(00:19) Navigating the Challenges of Board Exams
(01:12) The Impact of Infobesity on Decision-Making
(03:28) The Value of Having a Coach
(06:40) Optimizing Performance through Periodization
(09:47) Understanding Energy Systems in Sports
(17:46) The Power of Having Something...
2024-07-2541 min
Street Pricing with Marcos RiveraThe Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire)Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate balance between brand storytelling and pricing as we highlight the importance of emotional resonance in buyer decisions. We tackle the complexities of establishing a brand that's human, democratic, and high-touch, emphasizing how this affects pricing strategy. Â
We venture into the future of brand marketing, balancing the emotional with the data-driven, and discuss the hurdles marketers face in proving the value of brand investments and the potential role of AI in this evolving landscape.Â
2024-07-0937 min
The Macro PerspectiveThe CEO of Kellogg's Said WHAT About Cereal??? Mezzologue Ep. 1Recently, the CEO of Kelloggâs made a highly talked about comment about cereal as a healthy, inexpensive meal. On todayâs episode of The Macro Perspective, Marcos and Seamus talk about the socioeconomics of cerealâŚthe nutrition, the cost, the nostalgia, and the effect that this beloved childhood treat has on the American diet.
Tune in to hear what our hosts think about the controversy, their childhood memories on cereal branding, and even get their top 5 list! Pour yourself a bowl of something yummy and tune in!Â
#fym #healthi...
2024-06-2751 min
Street Pricing with Marcos RiveraConfessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur)Do you know what practical steps entrepreneurs can take to set and communicate the value of their services effectively?Â
In this episode, I sit down with Paul âPJâ Jackson, GTM Coach, Mentor and Entrepreneur, who shares captivating stories including one from his time at a major media company. PJ successfully monetized dormant assets by aligning 10 departments and 168 photographers through persistent communication and a focus on demonstrating ROI.Â
In another segment, we explore the journey of Mary Lou, who transitioned from a Chief Evangelist role to a coaching career. We discuss how reevaluating her pricing strategy helped...
2024-06-2530 min
Street Pricing with Marcos RiveraHow the 20 year old startup got their groove back | Steve Hamrell (Call Box)Ever wonder what it takes to rework the pricing strategy of a seasoned company in the SaaS automotive space? Steve Hamrell from Callbox joins us to shed light on the transformation journey they embarked upon, confronting package inconsistencies and the pressing need for a pricing strategy revamp. Together, we peel back the layers of creating a pricing plan that not only resonates with customer value perception but also keeps the business trajectory on the path to scalability. Â
In our candid conversation, we delve into how a strategic pivot in pricing can revolutionize reseller relationships and streamline the sa...
2024-06-1129 min
The Macro PerspectiveFunctional Patterns with Michael Mucciolo, Ep. 87In episode 2.09, Seamus Sullivan and Marcos Rivera talk with Michael Mucciolo from Functional Patterns. They dive into the principles and benefits of functional patterns, a movement system aimed at enhancing human movement and performance. Michael shares how functional patterns have helped him and his clients, and they discuss the 10-week course that includes myofascial release and corrective exercises.
They highlight the importance of fixing movement dysfunction and pain to boost overall performance and well-being. Michael talks about the skepticism around myofascial release and stretching, stressing the need to optimize movement patterns for better health and athletic performance...
2024-06-061h 24
Street Pricing with Marcos RiveraThe Dirty Secret of Dynamic Pricing | James Martin (Rally Corp)Listen in as James Martin Sr., CEO of RallyCorp and an esteemed RevOps coach, joins me to unravel the complexities of tailoring pricing models to serve the unique needs of non-profits. James enlightens us with his experiences in identifying the perfect customer profile for his company and how this knowledge is pivotal in tackling their specific challenges. We explore the delicate balance of providing value and determining the right cost, underscoring the critical role that pricing plays not only in profit-driven entities but also in service organizations dedicated to noble causes. Â
Rounding out our conversation, we discuss ef...
2024-05-2833 min
Street Pricing with Marcos RiveraWhy Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting and software, Katie reveals her journey into the intricate world of pricing strategy and her two-decade-strong passion for the field. She gives us a candid look into the art of handling pricing objections, her unique approach to sales management training, and a teaser of her upcoming keynote address at the Professional Pricing Society conference. Â
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We tackle the significance of pricing in leadership and its role in shaping company dynamics. Katie provides insight into the int...
2024-05-1435 min
Street Pricing with Marcos RiveraThe Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS)Unlock the secrets to skyrocketing your SaaS business with pricing strategies from none other than Rob Litterst, the pricing prodigy with HubSpot roots and co-founder of Pricing SaaS. We get the scoop on how Rob transitioned from sales to becoming a strategy maestro at ProfitWell, and we explore the transformation from broad freemium offerings to cultivating lasting relationships with high-value customers. The nuances of SaaS pricing emphasize the necessity for patience and a willingness to adapt as you shape features that resonate with paying users. Â Â
Finally, we gaze into the crystal ball to predict the future of...
2024-04-3035 min
Street Pricing with Marcos RiveraWhen good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners joins us to share the secret sauce behind his SaaS success. Cameron highlights the fine art of crafting pricing models that resonate with customers and bolster the bottom line. From tackling the tricky terrain of post-acquisition pricing integration to the enlightened approach of bundling products for growth, Cameron's insights illuminate the complex dance between monetization and customer satisfaction.Â
By marrying core and ancillary products into irresistible bundles, our conversation underscores the magic of a...
2024-04-1630 min
Street Pricing with Marcos RiveraMastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc)Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel back the layers of traditional cost-based models and reveal the intricate dance of value-driven pricing. As Karan recounts tales from his time in the automotive trenches, where static pricing was a missed opportunity, we're reminded that the price tag hanging off products isn't just a numberâit's a story of market life cycles and competitive choreography.Â
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With case studies in hand and compensation models flipped on their heads, Karan breaks down the...
2024-04-0235 min
Street Pricing with Marcos RiveraHow we raised prices without pushback | Rob Merklinger (Influitive)Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We unravel the sophisticated journey of pricing strategy revamps, providing you with the blueprint for aligning your price points with the perceived value to your customers. Our discussion is peppered with insights into Influitive's pivotal shift towards a simplified, tiered pricing structure that not only fosters transparency but also reinforces upselling, cross-selling, and customer retention.Â
 We dissect the mechanics of shifting perceptions from being "nickel and dimed" to feeling valued, and how this de...
2024-03-1925 min
Street Pricing with Marcos RiveraHow to deliver value before your customer buys | Kyle Poyar (OpenView Partners)Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing journey. As we walk through the evolution of pricing strategies, Kyle reveals the pivotal moments B2B software companies face as they transition from undervaluing their offerings to recognizing their true worth and the need to increase average contract values. Our stroll down memory lane uncovers the alignment in our approaches to pricing, highlighting the crucial practical aspects of monetization and the impact of pricing decisions on company growth.Â
 Explore the cutting-edge intersection of...
2024-03-0538 min
Street Pricing with Marcos RiveraHow we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo)Have you ever felt tangled in the web of SaaS pricing strategies, wishing for a guiding light? Well, look no further, because Rohit Chhabra, Chief Product & Technology Officer at W Energy is here to unravel the complexities of SaaS monetization. In our conversation, we dissect the art of aligning pricing models with both product lifecycles and market penetration goals. Rohit shares stories about deconstructing a bewildering pricing strategy, shedding light on the importance of clear communication with both customers and sales teams. Â
 Youâll hear about the evolution of usage-based pricing and the emergence of value-based model...
2024-02-2031 min
The Macro PerspectiveGetting Back Into The Groove, Ep 79In Episode 2.01 of The Macro Perspective, Seamus and Marcos dive into health documentaries, different diets and how they affect your body, getting access to healthy foods, the environmental impact of what we eat, and the psychological side of food choices. They also chat about sustainability, understanding your cravings, and the idea of doing less. The talk stresses the need for personalized nutrition, making sustainable choices that match your values and goals, and delves into various dietary approaches and the impact of documentaries. The key takeaway is about questioning norms, tailoring your diet to you, and dealing with conflicting info...
2024-02-1646 min
Street Pricing with Marcos RiveraHow our low friction model increased growth by 10X | Kirsten Moorefield (Cloverleaf, TEDx Speaker)How do the wizards of SaaS concoct the perfect pricing and packaging solutions? Marcos Rivera sits down with Kirsten Moorfield, Cloverleaf's co-founder, to uncover the secrets behind formulating products that pack a punch. Journey through the labyrinth of setting and tweaking prices in a space where personal assessments morph into coaching gold. Kirsten's candid tales from the frontline deliver a masterclass in striking product-market harmony and the art of customer enlightenment.Â
 We celebrate the success stories of SaaS companies that have seen a surge in sales growth and customer renewals. Delve into the transformational sales model th...
2024-02-0634 min
Street Pricing with Marcos Rivera2024 Anti-Predictions with CEO Marcos Rivera | Street PricingBrace yourselves for a unique perspective as we navigate through the sea of predictions circulating out there. Amidst the cacophony of forecasts for the upcoming year, this episode diverts our attention to what wonât unfold in 2024. This is not just about offering contrarian views; itâs about providing valuable insights for B2B SaaS leaders, the trailblazers among you. So, buckle up, as these anti-predictions diverge from the prevalent narratives and challenge the assertions of numerous pundits.Â
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In this episode, Marcos Rivera shares his 5 anti-predictions for B2B SaaS in 2024:
(00:56) Sales will not get ea...
2024-01-2309 min
Street Pricing with Marcos RiveraHow we drove more enterprise value with pricing | Christian Nimsky (Vehlo)Ever wondered why some SaaS companies soar with their pricing strategies while others nosedive? Christian Nimsky, SVP of Product at Vehlo, joins us to unravel the enigma. Christian dissects the critical misjudgments that can plague pricing modelsâthink overlooked customer engagement and misinterpreted buying processes. We navigate through his treasure trove of experiences, from past blunders at PADI scuba to the cutting-edge techniques at Vehlo, where the focus is on crafting software and fintech solutions for aftermarket repair shops. The conversation is a masterclass in transforming pricing pitfalls into profitable strategies, with Christian sharing his playbook for avoiding the co...
2024-01-0931 min
Street Pricing with Marcos RiveraKeep your pricing from going stale with experimentation | Pricing I/O Team - A Holiday HuddleToday we're diving deep into the realm of SaaS street pricing strategies. We've assembled a powerhouse panel with Aaron, Amit, Emily, and Peter from Pricing I/O, bringing a wealth of knowledge from their combined experience in B2B SaaS consultations. We're unpacking the complex dance of pricing adjustments â the critical choreography of balancing value, features, and customer engagement to drive growth. Our experts will discuss why it's paramount to keep a vigilant eye on usage data to fine-tune offerings and avoid the common trap of overstuffing plans that can stifle potential revenue expansion.Â
We'll als...
2023-12-2234 min
Street Pricing with Marcos RiveraHow I cracked the code and doubled MRR | Bill Wilson (Pace Pricing, SaaS Academy)What if you had the power to steer customer behavior with effective pricing strategies? Join us as Bill Wilson, CEO of Pace Pricing, unveils the intricate world of SaaS pricing. We journey through his experiences and expertise in implementing pricing changes, the unique impact of entitlements, and the art of communicating pricing to customers.  The conversation delves into pricing strategies, discussing their impact on business success and the importance of iterative changes. Youâll hear about the need for constant testing and revision to find a model that works. In addition, we shed light on current trends and...
2023-12-1530 min
Street Pricing with Marcos RiveraHow I used mystery shopping to find out we were too cheap | Hamzah Hafesji (Advanced)Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing. Â
Todayâs guest is Hamzah Hafesji who is Group Product Man...
2023-12-0825 min
Street Pricing with Marcos RiveraWhy we switched to usage based pricing | Alyssa Higgins (CipherHealth)Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing. Â
Todayâs guest is Alyssa Higgins, who has been with Cip...
2023-12-0527 min
Street Pricing with Marcos RiveraWhy free was too generous and how we solved it | Miguel Dergal (Canva, PayPal, Bill.com)Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing. Â
Todayâs guest is Jose Miguel Dergal, who is Head of...
2023-11-1730 min
Street Pricing with Marcos RiveraWhy we saw negative discounting when we switched to a platform play | Johnny Cheng (ClickUp, Marketo)Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing. Â
Todayâs guest is Johnny Cheng, Senior Director of Pricing and...
2023-11-1031 min
Street Pricing with Marcos RiveraHow we went from data to discipline | Srinivas Somayajula (Tropic, Calendly)Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing. Â
Todayâs guest is Srinivas Somayajula, GM of Data at Tro...
2023-11-0328 min
Street Pricing with Marcos RiveraHow I increased my ASP by 5x by attracting the right customer | Emeric Ernoult (AgoraPulse)Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing. Â
Todayâs guest is Emeric Ernoult, CEO and Co-Founder at Ago...
2023-10-2728 min
Street Pricing with Marcos RiveraWhat we did to move away from âOne Size Fits Noneâ to increase our ACV | Arnab Mishra (Xactly Corp)Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing. Â
Todayâs guest is Arnab Mishra, Chief Operating Officer at Xac...
2023-10-2032 min
Street Pricing with Marcos RiveraCEO, Author, Entrepreneur and Slayer of Bad Pricing | Marcos Rivera (Pricing I/O, Vista Equity)Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing. Â
For the first episode of Street Pricing, Marcos talks about h...
2023-10-0638 min
The Macro PerspectiveEpisode 63 Lessons in Futility with Nick Chermol(0:00) Intro to Nick Chermol (podcaster, Penn State student, world traveller, 2.5 years sober, truth warrior)
(3:04) Nickâs rock bottom and journey to sobriety
(17:09) Mindset wrapped up in exploration of life and death
(20:04) Addiction and how it changes people and relationships
(27:05) Ignorance is bliss
(33:22) There is no winning with addiction
(42:04) Finding balance in your fixations
(51:06) Maintaining sobriety and balance with addictive tendencies
(1:01:07) It takes a village
(1:10:11) Growth in thought processesÂ
(1:12:53) Learning with the new nuances of life: Sobriety opens the door
...
2023-09-141h 27
The Macro PerspectiveEpisode 62 Holistic Havens: The Emergence of Collaborative Wellness Workspaces with David Gutstadt(0:00) Intro to David Gutstadt (co-owner and co-founder of Good City Studio, experienced hospitality executive with 25 years in real estate & hospitality finance with a focus on strategy, design, development, branding and asset management / operations, cum laude grad from Princeton, Iron man, marathon runner, former collegiate tennis player)Â
(4:30) Davidâs foray into health hotels
(11:00) Health brands, matching product and lifestyle
(22:22) Changing world of work travel and the desire for a âwellness hubâ on the road
(25:55) Hospitality evolving into a more holistic experience
(32:41) Emerging trends for companies choosing health and wellness spaces
...
2023-09-1259 min
The Macro PerspectiveEpisode 39 Ozempic: The Answer to America's Obesity Epidemic?(0:00) Intro to topic: Ozempic and other semaglutide (diet drugs) on the marketÂ
(1:35) What differences/info have Marcos and Seamus gathered in the months since the first episode on this topic
(3:29) Berberine, NOT Natureâs Ozempic
(5:29) How to naturally improve blood glucose
(9:09) Why patients need to follow ALL nutrition and fitness recommendations when taking these medicines
(13:05) Side effects of semaglutide drugsÂ
(17:33) The power that these drugs could have on the future of humanity
(20:57) The long-term future of weight loss drugsÂ
(33:30) Wrap up and conclusionÂ
...
2023-06-2234 min
The Macro PerspectiveMicro Bite 15 Up in the Airđď¸ Tune in to our latest podcast episode, "Micro Bite 15 Up in the Air," where Seamus and Marcos share their secrets for staying fit and eating healthy while traveling for work. đâď¸ Today, they find themselves stuck in the airport, but that doesn't stop them from discussing some valuable tips: 1ď¸âŁ Pack your own food if possible for nutritious options on the go. 2ď¸âŁ When you can't bring your own food, focus on protein-rich choices to fuel your body. 3ď¸âŁ Don't forget to squeeze in those extra steps to stay active! Join us as we explore the challenges and triumphs of maintaining a balanced lifestyle while constant...
2023-06-0318 min
The Macro PerspectiveEpisode 31 Reforge Your Life with Joe Rivera(0:00) Intro to Joe Rivera (IG is WithJoeRivera), who is a life coach, motivational speaker, and goal crusher.
(2:06) 3 Pillars of The Reforge System: perseverance, growth, and spirituality
(4:27) Why spirituality is controversial but important
(9:03) Clarity is the key to success: Know your obstacles
(12:36) Money as biggest limiting factor to success
(19:37) Making sure coach and client are alignedÂ
(26:07) Joeâs journeyÂ
(32:18) Seeing his darkest moments as a catalyst for change
(39:42)Â Removing character defects to find success
(46:09) Surround yourself with the best to become the best
2023-05-251h 01
The Macro PerspectiveEpisode 17 - High Performance Habits
This was shot Feb 21, 2023
0:00 Introduction High Performance Habits
1:02 Marcosâs 3 High Performance Habits
1:59 Seamusâs 3 High Performance Habits
2:34 Rachelâs 3 High Performance Habits (Up your NEAT, find accountability and set it for yourself, and invest in yourself)
2:58 Marcosâs #1: Wake up early. You donât get that time back if you waste it!
9:18 âBe the buffaloâÂ
11:09 Marcosâs #2 Tip: Delegate.
22:47 Seamusâs #1 Tip: Breathwork on the hour
26:00 Seamusâs #2 Tip: Mindset and Self Talk (psyching up and how to change your mood)
2023-03-281h 01
The Macro PerspectiveEpisode 1 - Meal Prep on a Budget(00:00) Introduction of Seamus and Marcos, coaching philosophies
(6:19) Â Gym culture, cliques, Â and how they can affect mindset, good and bad
(11:03) Seamus and Marcos reflect on the past year, how growth has come aboutâŚincluding how Covid was a mixed bag in terms of changes in their world
(15:08) Coachability and accountability
(18:00) Segue to Meal Prep on a Budget: How family fits into food prep, statistics on food prep advantages, food prep math, tips on how to make food work for your budget and your goals, the benefits of cooking to saving money and hitt...
2023-02-181h 11
The Macro PerspectiveWelcome to The Macro PerspectiveA joint venture between Marcos Rivera & Seamus Sullivan, two health and wellness coaches on a mission to examine life from a macro lens. We welcome discussions here about a little of everything: whether it be fitness, nutrition, relationships, current events, trends, business building, and personal development. We bring on the best of the best from different fields to learn what they say has been the most important part of their journeysâŚevery day is something new and we love a challenge! Join us for new episodes Tuesday, Thursday, and Saturday, and check us out on Instagram under @themacropod for recipes, wo...
2023-02-1700 min