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Showing episodes and shows of
Marcus Sheridan
Shows
The Lost Art Of the Skilled Trades
Marcus Sheridan’s Guide to Building a Skilled Trades Brand That Stands Out
Want more leads in the trades? Marcus Sheridan joins host Andrew Brown to talk self-service tools, pricing estimators, and trusted brand building strategies.Host Andrew Brown sits down with marketing expert, speaker, and former pool contractor Marcus Sheridan to break down what it really takes to build a trusted brand in the skilled trades today.They cover everything from using AI in the trades industry to designing self-service sales tools that boost conversions. If you’re in carpentry, plumbing, HVAC, electrical, or any other blue collar business, this episode is a roadmap to standing out—and...
2025-06-04
51 min
Jeffrey Scott
They Ask, You Answer: The Secret to Content Marketing, with Marcus Sheridan
Marcus Sheridan is the author of “They Ask, You Answer” and “Endless Customers,” which show you why and how to use content marketing to become the go-to company on the internet. In this conversation, Marcus discusses the evolution of marketing and sales in the home improvement industry, emphasizing the importance of understanding today’s buyers, building a trusted brand, and implementing effective pricing strategies. He shares insights from his journey with River Pools and the principles outlined in his brand new book, ‘Endless Customers,’ highlighting the need for transparency, customer education, and adapting to the changing landscape influenced by...
2025-05-22
44 min
The Ultimate Landscape CEO - Jeffrey Scott
They Ask, You Answer: The Secret to Content Marketing, with Marcus Sheridan
Marcus Sheridan is the author of “They Ask, You Answer” and “Endless Customers,” which show you why and how to use content marketing to become the go-to company on the internet. In this conversation, Marcus discusses the evolution of marketing and sales in the home improvement industry, emphasizing the importance of understanding today’s buyers, building a trusted brand, and implementing effective pricing strategies. He shares insights from his journey with River Pools and the principles outlined in his brand new book, ‘Endless Customers,’ highlighting the need for transparency, customer education, and adapting to the changing landscape influenced by...
2025-05-22
44 min
Amazing Business Radio
How to Get an Endless Stream of Customers Featuring Marcus Sheridan
The Four Pillars of a Known and Trusted Brand Shep interviews Marcus Sheridan, co-founder of PriceGuide.ai, co-founder of The Question First Group, keynote speaker, and bestselling author. He talks about his new book, Endless Customers, and how brands can build trust and differentiate themselves from competitors. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: Why is building trust important in business? How to get more customers? How can businesses stand out at the beginning of the buyer's journey? Why is it important for businesses to adapt to buyers' changing...
2025-04-21
26 min
Win The Hour, Win The Day
AI Content Strategy That Builds Trust & Triples Your Leads! with Marcus Sheridan
This week’s episode of Win The Hour, Win The Day Podcast interviews, Marcus Sheridan. Are you still chasing Google rankings and getting less traffic? This episode will open your eyes to what’s really going on.Join Kris Ward and bestselling author Marcus Sheridan as they talk about how AI is changing how people search—and what smart businesses are doing instead. In this powerful episode, you’ll learn:-Why your SEO traffic might be dropping even if your rankings look good.-How to build real...
2025-04-21
33 min
Construction Disruption
Contractor Lead Generation in the Age of AI with Marcus Sheridan
Hosts Ryan Bell and Todd Miller of Isaiah Industries engage in an enlightening conversation with Marcus Sheridan, a leading communication expert, author, and keynote speaker. Marcus, known for his bestselling book 'They Ask You Answer,' shares his journey from managing a nearly bankrupt pool company to becoming a prominent leader in the marketing world.The discussion covers his revolutionary approach to inbound sales, content marketing, and the evolving landscape influenced by AI and SEO. Marcus emphasizes the importance of answering customer questions transparently online, leveraging self-service tools, and adapting to changing marketing dynamics driven by AI...
2025-04-10
56 min
Vision to Vibe
#9 Marcus Sheridan's Vibe: Self-Service, AI & Trust: The New Rules of Marketing and Endless Customers
What if trust—not traffic—is your most valuable marketing asset?In this episode of The Vision To Vibe podcast, I sit down with legendary speaker, author, and sales/marketing truth-teller Marcus Sheridan to unpack the ideas behind his brand-new book, Endless Customers (dropping this week!).We talk about why customer acquisition keeps getting harder, how AI is shifting buyer expectations, and why transparency is the new conversion hack. Marcus also breaks down the 4 Pillars of a Trusted Brand, and shares real-world strategies you can use right now to create content, tools, and conversations that build trust at scale.🧠 From se...
2025-04-07
30 min
StoryBrand
The Truth About Pricing: Why Hiding It Kills Your Conversions - Marcus Sheridan (aflevering 185)
In deze aflevering van de StoryBrand Podcast is Marcus Sheridan te gast, auteur van They Ask, You Answer en de aankomende opvolger Endless Customers. Marcus staat bekend om zijn revolutionaire kijk op marketing en sales. Vanuit zijn eigen ervaring als eigenaar van een zwembadenbedrijf dat hij door de crisis van 2008 loodste, heeft hij geleerd hoe cruciaal het is om je constant aan te passen aan veranderend koopgedrag.In dit gesprek deelt Marcus zijn nieuwste inzichten over hoe AI en digitale ontwikkelingen de manier waarop we zaken doen...
2025-03-25
58 min
Compassion & Courage: Conversations in Healthcare
The Heart of Compassionate Care – Ryan Sheridan, Thoracic Surgery PA
In this episode of Compassion and Courage, Marcus speaks with Ryan Sheridan, a physician assistant specializing in cardiothoracic surgery. They discuss Ryan's journey into the medical field, the importance of compassionate communication in healthcare, and the flexibility of a PA's role. Ryan shares insights on how to practice compassion with patients, especially in post-operative care, and the significance of honesty when communicating both good and bad outcomes. Come listen to Ryan’s experience with leadership skills, the importance of being present with patients, and personal stories that highlight the power of compassion in healthcare and just trying.
2025-03-10
34 min
Get Marketing Answers
How to Skyrocket Your Marketing by Answering What Your Customers Really Want to Know | Marcus Sheridan
🎙 "What Questions Are You Afraid to Answer? — A Masterclass with Marcus Sheridan"🔥 What if the key to saving your business—and skyrocketing to success—was answering the questions everyone else is afraid of?In this powerhouse episode, we sit down with Marcus Sheridan, best-selling author of They Ask, You Answer, a methodology that has revolutionized how businesses connect with customers. From the depths of the 2008 economic crash to becoming one of the most sought-after speakers in sales, marketing, and leadership, Marcus reveals how radical transparency and bold content can change everything.🚀 He...
2025-01-16
53 min
The Big Success Podcast
5 Key Factors in Building Trust With Your Customers From Marcus Sheridan
In this episode of the Big Success Podcast, Marcus Sheridan explores the principles of effective business disruption and the strategies that set companies apart in today's fast-paced market. As the author of They Ask, You Answer and a globally recognized speaker, Marcus explains the four pillars of disruption: saying what others avoid, revealing the hidden truths, innovating in sales, and embracing human connection. He shares practical insights on addressing customer doubts, leveraging AI, and building trust through transparency and creativity.About Marcus Sheridan:Marcus Sheridan is a renowned speaker, business consultant, and best-selling author of They...
2025-01-15
40 min
The Big Success Podcast
How to Become the Voice of Trust for Your Industry w/ Marcus Sheridan
In this episode, marketing and sales expert Marcus Sheridan shares strategies for building trust through marketing and communication. Drawing on principles from his book, They Ask, You Answer, he explains how addressing buyers’ questions, concerns, and doubts can position a business as the most trusted voice in its industry. Sheridan highlights the "Big Five" topics that drive customer engagement while emphasizing the power of clear and honest communication. He also discusses effective SEO practices, the impact of vertical video content, and the importance of simplifying complex ideas to connect with audiences.About Marcus Sheridan:Marcus Sheridan is...
2024-11-23
08 min
Lean Marketing
Winning Your Customer's Trust and Business: A Guide for Entrepreneurs with Marcus Sheridan
What if total transparency was the key to doubling your sales? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Marcus Sheridan, a world-renowned communication expert, bestselling author, and keynote speaker who transformed his struggling pool company during the 2008 financial crisis by answering the tough questions no one else would. Marcus shares how businesses can leverage transparency to build trust, increase conversions, and drive revenue. Marcus introduces his signature “They Ask, You Answer” approach, revealing the "Big Five" key topics every customer cares about: cost, problems, comparisons, reviews, and best. By addressing these...
2024-10-23
59 min
Grow A Small Business Podcast
QFF: Mastering Content Marketing with Marcus Sheridan: How to Stand Out in a Competitive Market, Embrace AI, and Build Trust by Addressing What Others Avoid—Success Stories and Practical Tips for Small Business Owners. (Marcus Sheridan)
In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow a Small Business, host Michael Denehey interviews Marcus Sheridan from Impact plus discusses the importance of understanding not just who your business serves, but who it doesn't. He emphasizes the value of clarity in operations and the growing impact of AI on content creation, urging small businesses to embrace AI tools to scale their efforts. Sheridan also shares a success story of Opus Part...
2024-09-05
22 min
Brick and Mortar Visibility
Bold Content, Big Results: Marcus Sheridan's 5 Keys to Winning Trust and Boosting SEO for Dance Studios
Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts? Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of "They Ask, You Answer," Marcus's insights have been instrumental in shaping my success as a top-rated business owner in the dance studio industry. Having him as a guest on the podcast was a dream come true, and we had an incredible discussion about deepening content creation to enhance our business's SEO and build client trust.Marcus's approach is not just about c...
2024-09-02
30 min
The Corporate Escapee
They Ask, You Answer: A Blueprint for Escapee Solo Success with Marcus Sheridan
In this episode of the Corporate Escapee Podcast, Brett Trainor interviews Marcus Sheridan, author of 'They Ask, You Answer.' They discuss the concept of 'They Ask, You Answer' and how it involves meeting the needs and answering the questions of customers. Marcus emphasizes the importance of understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers. He also highlights the power of being a rule breaker and disruptor in the market, especially for solopreneurs and small businesses. The conversation also covers the importance of video in marketing, the types of videos every...
2024-08-20
37 min
Smarter Marketer
68. Content Marketing in the Age of AI w. Marcus Sheridan
The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,' about how addressing customer concerns and creating relevant content can build trust and drive tangible marketing results.Guest:Described as a “web marketing guru” by the New York Times, the story of how Marcus Sheridan was ab...
2024-07-30
51 min
Business Growth On Purpose
The Key to Marketing and Sales Success with Marcus Sheridan || Ep 370
Our guest today is Marcus Sheridan, author of "They Ask, You Answer". Marcus is a leader in how modern selling has to adapt to today's buyers. We will discuss simple things you can do to navigate the simple fact that buyers are in control. Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask...
2024-07-16
25 min
Leveraging Leadership
They Ask, You Answer by Marcus Sheridan: Philosophy for Marketing and Leadership
In our latest Leveraging Leadership episode, Emily breaks down Marcus Sheridan's "They Ask, You Answer," showing how it's not just about marketing, but how you handle any business convo. Think getting inside your customer's head, answering their burning questions fast, and using those insights to steer your marketing content. It's straight talk about turning typical sales pitches into genuine chats that can make your company the go-to choice. Give it a listen to find out how to keep it real with your customers and your team. Links Mentioned:"They Ask You Answer" by M...
2024-06-12
11 min
The Sales Evangelist
Marcus Sheridan | Why Sales Professionals Need Inbound Marketing and Transparency More Than Ever Before!
Yes, inbound marketing and transparency are still important in 2024. This is why I'm sharing a special rerun of 'The Sales Evangelist Podcast' episode 078. In this episode, I have the privilege of chatting with Marcus Sheridan, aka 'The Sales Lion,' on how to make inbound leads more effective for a sales pipeline. And here's the kicker: The secret to generating leads has nothing to do with meeting quotas. Click play to gain invaluable insights and improve your inbound marketing skills. I promise, it's a listen you won't regret! Marcus Sheridan’s Background Mar...
2024-06-03
40 min
The Content Brief
How to Create Content That Surprises Your Audience (with Marcus Sheridan)
Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today’s expert has some answers. Marcus Sheridan is a world-renowned keynote speaker, communication expert, digital marketing consultant and author of the revolutionary book They Ask You, Answer. Learn how to master proven concepts like a two-sided approach to content, a walkaway paradox in sales, a transparency strategy and other simple and surprising ways to communicate and connect with buyers, prospects an...
2024-05-30
29 min
Købscentret
#11 “They Ask, You Answer” with Marcus Sheridan
DA:Hvad gør man, hvis man vil have sin marketing og salg til at flugte med B2B-kundernes måde at købe? Det har forfatter og keynote speaker Marcus Sheridan svaret på, og de sidste 8 år har han forvandlet marketing og salg hos hundredvis af virksomheder med sin enkle, men kraftfulde tilgang: “They Ask, You Answer”. Hør også, hvordan Marcus mener, at AI vil revolutionere marketing indenfor de næste par år. ENG:What should you do if you want your marketing and sales to align with the way B2B custom...
2024-05-16
35 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 25: The Future Of ChatGPT with Marcus Sheridan, "They Ask You Answer" Author
In this episode of 'The ChatGPT Experiment,' host Cary Weston welcomes guest Marcus Sheridan. As technology reshapes the landscape of communication and customer interaction, this episode explores the profound impact of embracing AI tools like ChatGPT. Aimed at demystifying AI for the curious and cautious alike, Cary and Marcus engage in a rich discussion on leveraging technology to build trust, enhance productivity, and maintain the human touch in digital interactions. Main Topics Covered The role of AI in changing business and marketing landscapes. Simplifying technology to build trust and...
2024-03-27
48 min
GLF Podcast
Driving Sales through Content with Expert Insights from Marcus Sheridan, Owner of IMPACT
Send us a textJoin Sasha Berson as he speaks with Marcus Sheridan from IMPACT👉 Sasha and Marcus explore:— The power of addressing customer concerns, fears, and issues through text and video content.— How creating valuable content can lead to increased website traffic, phone calls, and revenue.— The importance of lawyers becoming media companies and utilizing video content to stand out in the competitive legal industry.— The impact of AI, such as ChatGPT, on the legal industry and the importance of creating authentic and valuable content to...
2024-02-21
32 min
The Boardroom Buzz: Grow, Sell, or Exit
Episode 153 — Marcus Sheridan on Becoming the Voice of Trust
Marcus Sheridan, keynote speaker on sales, marketing, and building trust, and author of They Ask You Answer, joins Paul and Patrick in the boardroom in an episode on becoming an industry expert through a customer-centric approach. He emphasizes the need to stand out, be more human, and engage better with customers and addresses concerns about costs. Can businesses truly become the voice of trust by discussing what others in their space might shy away from? Sheridan advocates for the strategic use of digital platforms, suggesting the creation of a 'Learning Center' on websites. This not only positions...
2023-11-30
1h 11
Tales of Misadventure with Nicole Donnelly
Becoming a Pathfinder with Marcus Sheridan
The one, the only, Marcus Sheridan, master of content marketing and author of the groundbreaking book They Ask, You Answer, is on today’s episode and we’re just super honored to have him. Prepare for an impactful conversation filled with Marcus’ invaluable insights into the art of asking the right questions (a sneak peek at his next project), becoming transformative communicators and pathfinders, and leading others to their "light bulb" moments. That’s not all! He’s also addressing the pricing elephant in the client meeting room - to list or not to list prices on your websit...
2023-08-11
1h 12
The Art Of Entrepreneurship
They Ask, You Answer: a content strategy that actually works w/ author and serial entrepreneur Marcus Sheridan
If you’re looking for a way to build more trust with your audience and boost your content marketing strategy, this episode of The Art of Entrepreneurship is for you. Today I’m chatting with Marcus Sheridan, a digital sales and marketing author, speaker and consultant. Marcus is the author of one of my favorite marketing books, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (https://marcussheridan.com/they-ask-you-answer/). I’ve been a big fan of Marcus for years, and I’m excited to share his wealth of kn...
2023-07-24
29 min
Bring On Success with Winning Service Professionals
Marcus Sheridan of ’They Ask, You Answer’ Joins Jim Klauck on Bring On Success
Marcus Sheridan from Impact, a digital marketing agency helping small businesses gain exposure and credibility through strategic content marketing, joins Jim Klauck on this episode of Bring On Success. Marcus wrote the book They Ask You Answer : They Ask You Answer. This book has changed the lives of many business owners. On this episode, Marcus tells his story of how he and his partners almost lost their swimming pool business due the recession back in 2008. In this episode you will learn how adding content through, blogs, audio, and video will not only bring y...
2023-07-21
44 min
The Big Success Podcast
Exploring the Impact of AI on Marketing W/ Marcus Sheridan
In this episode of the Big Success Podcast, Marcus shares his perspective on success and how he has applied it to his business. He emphasizes the importance of saying"yes" when you want to say "yes" and "no" when you want to say "no", without hesitation.The conversation also touches on web marketing strategies and how they can be applied to build a successful business. Overall, the episode offers insights and inspiration for anyone looking to achieve success in both their personal and professional lives.About Marcus SheridanMarcus Sheridan, a sought-after global keynote...
2023-06-23
42 min
Business Innovators Radio
Ep. #25 – Marcus Sheridan – The Big Success Podcast with Brad Sugars
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired...
2023-06-23
42 min
But We’re Different | The Sales and Marketing Podcast
Becoming the Most Trusted Voice in Your Space | Marcus Sheridan on The Chris Voss Show | Encore Series
Today's show is an encore episode of a conversation between IMPACT co-owner Marcus Sheridan and Chris Voss on The Chris Voss Show. In this episode, Marcus talks about building trust with buyers through content and video and turning your website into a magnet for qualified leads. If content marketing hasn’t delivered how you’d hoped, check out the free course: They Ask, You Answer Fundamentals with Marcus Sheridan Take the free course --- Listen to The Chris Voss Show Connect with Chris Voss on LinkedIn Co...
2023-06-22
48 min
But We’re Different | The Sales and Marketing Podcast
Selling Through a Downturn | Marcus Sheridan on Contractor Evolution | Encore Series
Today's show is an encore conversation between IMPACT co-owner Marcus Sheridan and Benji Carlson from the Contractor Evolution podcast. In this episode, Marcus talks about the blurring line between sales and marketing, how educated the modern buyer truly is, and the practical steps to get started. If content marketing hasn’t delivered how you’d hoped, check out our free course, They Ask, You Answer Fundamentals with Marcus Sheridan. Take the free course --- Listen to the Contractor Evolution Podcast
2023-06-06
59 min
Entrepreneur's Enigma
Marcus Sheridan On Entrepreneurship From Pools To Conference Stages
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.But Marcus’ story didn’t begin on the stage. It started with a...
2023-06-01
29 min
But We’re Different | The Sales and Marketing Podcast
Practical Content Marketing Advice to Grow Your Business | Marcus Sheridan on Brand in Demand with Alex B. Sheridan | Encore Series
Today's show is a rebroadcast of a conversation between IMPACT co-owner Marcus Sheridan and Alex B. Sheridan on the Brand In Demand podcast. They cover practical ways to grow your business with content marketing. If you’re looking for strategies and tactics on how to use content to win customers and generate revenue for your business, this one is for you. Listen to the Brand in Demand podcast on Spotify Connect with Alex B. Sheridan on LinkedIn Connect with Marcus Sheridan on LinkedIn
2023-04-19
37 min
From Stuck to Successful
Episode #7 - From Stuck to Successful - Interview with Marcus Sheridan, Keynote Speaker at Marcus Sheridan International, Inc.
This is my FAVORITE podcast interview BECAUSE it’s with my friend, Marcus Sheridan. Marcus Sheridan once grew a pool company, DURING AN ECONOMIC DOWNTURN, by simply answering questions online from his potential buyers. That’s right – when 100% of discretionary spending on POOLS was gone, he blew up the pool company he was a partner at. And NOW, Marcus is a highly sought-after international keynote speaker who excites audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Sp...
2023-03-07
1h 06
Win The Hour, Win The Day
How To Create Content Marketing That Resonates With Your Audience! with Marcus Sheridan
This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Marcus Sheridan. Marcus Sheridan explains with great clarity the power of content marketing! This is an eye-opening experience that is a game-changer for your business! Learn -How to finally create content marketing that connects with your audience.-Why most companies fail at content marketing.-What is the faste...
2023-01-17
43 min
Paul Green's MSP Marketing Podcast
Episode 164 SPECIAL: Marcus Sheridan talks MSP marketing
Episode 164 !Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s podcast is all about our special guest, Marcus Sheridan, author of the incredible marketing book They Ask You Answer. He joins me to talk about how MSPs, through content marketing, can become THE trusted voice in their market. Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. Forbes named Marcus “One of 20...
2023-01-03
36 min
The My Wife Quit Her Job Podcast With Steve Chou
437: 5 Brain Dead Strategies To Boost Your Content Marketing Sales With Marcus Sheridan
Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. He’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast. Enjoy the episode! What You’ll Learn Why inbound marketing is the key to growing any business What content work...
2022-12-26
48 min
Conversations at The Edge
Marcus Sheridan - Boost Your Marketing and Sales
Since the internet came into our lives, it’s been a game-changer.The business world has not been exempt from this revolution: the customer journey, as we knew it, has changed dramatically.It’s time for you to take a stand.And doing so implies re-understanding how marketing & sales are coupling and interacting today.Here goes a breathtaking fact: marketing is now dictating 80% of the sales process before someone reaches out to you. What this means is that your marketing must be held accountable for revenue. And your sales process, at the...
2022-09-16
22 min
Making Conversations Count: Honest, relatable conversations with business leaders
"They Ask, You Answer" and enjoy better customer relationships with Marcus Sheridan
Using your website to answer customer questions and address the elephant in the room Making Conversations about them asking Count! "It's not until we're really serious about spending our money on something that we start to wonder, all right, how could this go wrong? How could this blow up in my face? What could be the drawbacks? What could be the negatives? We don't ask those things unless we actually want the thing" Marcus Sheridan, Making Conversations Count - (April 2022) Psst! Low on data? Here's a lower bandwidth version for you. Open and honest...
2022-04-14
47 min
Podknows Business Network
"They Ask, You Answer" and enjoy better customer relationships with Marcus Sheridan
Using your website to answer customer questions and address the elephant in the room Making Conversations about them asking Count! "It's not until we're really serious about spending our money on something that we start to wonder, all right, how could this go wrong? How could this blow up in my face? What could be the drawbacks? What could be the negatives? We don't ask those things unless we actually want the thing" Marcus Sheridan, Making Conversations Count - (April 2022) Psst! Low on data? Here's a lower bandwidth version for you. Open and honest...
2022-04-14
47 min
Systems Simplified
Marcus Sheridan's “They Ask, You Answer” Methodology for Building Trust With Customers
Marcus Sheridan is a global keynote speaker and consultant in the digital sales and marketing space. He has been referred to as a “web marketing guru” by The New York Times, and his story of saving his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and case studies around the world. Marcus is also the author of They Ask, You Answer and The Visual Sale and is a Co-owner and Partner at IMPACT, which was recognized by Fortune as one of the “Top 25 SMB Workplaces” in 2017. In this episode...
2022-03-02
47 min
The Recognized Authority
How Content Can Save Your Business with Marcus Sheridan
Writing articles for your website or social media is hugely time consuming, and it's so difficult to find the time when you're already working long hours on client projects. But you need to make the time. Here's why. In this episode, bestselling author & renowned speaker Marcus Sheridan and Alastair McDermott discuss how writing articles, answering client questions, and giving away "proprietary" secrets saved his business. The internet has changed the sales process forever, and we need to adapt to this new reality. They also discuss how to become a better leader by asking questions, how...
2022-01-31
50 min
High Frequency Fridays
Marcus Sheridan Author of ‘They Ask, You Answer’, Co-Owner of ‘River Pools and Spas’, Acclaimed International Keynote Speaker
I’m so excited about today’s guest because his book is one of a handful of books that I constantly refer to and recommend to all our clients – and I read hundreds and hundreds of books. So, a warm welcome to Marcus Sheridan, author of ‘They Ask, You Answer’and acclaimed international keynote speaker, who I was lucky enough to listen to end of last year at Nigel Botterill’s Entrepreneurs Circle National Event. For those of who don’t know Marcus’ back story, Marcus saved his swimming pool company, River Pools and Spas, from t...
2022-01-25
49 min
The Dealer Playbook
Marcus Sheridan: The Revenue Department
[Replay]Marcus Sheridan is the bestselling author of "They Ask, You Answer," and is known for his creative approach to marketing and sales. By leveraging the power of content marketing, Marcus took his local pool installation company from obscurity to a leading national pool and spa company. Although this episode originally aired in 2016, it's amazingly hyper-relevant to what's happening in the retail car business in 2021 and beyond.What we discuss in this episode:Marcus explains that sales and marketing departments can no longer work in silos. They must unite into a single "revenue department"...
2021-12-02
39 min
What is Innovation?
Innovation is anything new or improved... that helps :: Marcus Sheridan
Marcus Sheridan, digital sales and marketing pioneer, and author of They Ask, You Answer and The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World.More about our guest:Marcus Sheridan is an international keynote speaker with a unique ability to excite, engage, and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has been featured in multiple industry publications, including the New York Times, which featured Marcus as a "web marketing...
2021-09-10
33 min
MAKE YOUR MARKeting
18. Highly Effective Content Marketing Strategies That Drive Sales with Marcus Sheridan
To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the answers they are looking for can attract ideal prospects to your company―but only if your content strategy puts your answers where they can find them. Today I have the author of one of my marketing go-to guide, Marcus Sheridan on the show. And that guide, the book They Ask, You Answer, details proven strategies for transforming yo...
2021-08-13
33 min
Dirt Talk by BuildWitt
They Ask, You Answer with Marcus Sheridan -- DT078
Marcus Sheridan is a new friend of ours, but boy, are we glad we brought him around! In his words, he's an "International Keynote Speaker on Digital Sales/Marketing, Ranked #1 LinkedIn Voices for Entrepreneurship, Author of They Ask, You Answer...and a Dang Good Follow on LinkedIn"... and sharpened all those tools moving some dirt early on. He is one of the first speakers we brought on to be featured on the BuildWitt Leaders platform, and the more we've gotten to know him and vice versa, the more we realize how helpful and interested he could be to help...
2021-07-29
1h 12
The Content Experiment Podcast
134. They Ask, You Answer with Marcus Sheridan
I have to tell you that I am SO incredibly excited about today’s episode. I mean fan-girl level excited. Around 2017 or early 2018, I read the book, They Ask You Answer by Marcus Sheridan. The book spotlights really simple criteria for developing your inbound content marketing strategy. I was obsessed. After a few embarrassing email exchanges (primarily due to me fangirling), I ended up in the acknowledgments of Marcus’s book! His book has been hugely transformative for me and the way I run my business. Marcus outlines why answering your audience’s questions...
2021-07-19
34 min
Martech Zone Interviews
Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be
For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview, we speak to Marcus Sheridan about the growing digital trends that businesses are not paying attention to, but that are having a dramatic impact on their sales and marketing processes. 33% of buyers want a sales-free customer purchase journey. Wether a consumer or business-buyer, customers are...
2021-05-12
28 min
Press 1 For Nick
Marcus Sheridan - Author, They Ask, You Answer [Customer Obsessed]
Marcus Sheridan - Author, They Ask, You Answer [Customer Obsessed] Marcus talks about: · Why companies should obsess over customers · Why don’t companies educate their customers · Why consumer ignorance is no longer a sales and marketing strategy The person who has influence Marcus the most in the past year: “Never Lose a Customer Again” – Joey Coleman His note to all customer service professionals: “It should never be our go to sounds sound smart, it should only be our goal to be understood.” Transcript: https://press1fornick.com/marcus-sheridan/ JOIN THE PRESS 1 FOR NICK COMMUNITY: LinkedIn Website Connect with Nick BOOK RECOMMENDATIONS...
2021-04-30
29 min
Press 1 For Nick
Marcus Sheridan - Author, They Ask, You Answer [Customer Obsessed]
Marcus Sheridan - Author, They Ask, You Answer [Customer Obsessed]Marcus talks about:· Why companies should obsess over customers· Why don’t companies educate their customers· Why consumer ignorance is no longer a sales and marketing strategyThe person who has influence Marcus the most in the past year:“Never Lose a Customer Again” – Joey ColemanHis note to all customer service professionals:“It should never be our go to sounds sound smart, it should only be our goal to b...
2021-04-30
29 min
The Landscaper's Guide to Modern Sales & Marketing
Interview With Marcus Sheridan on They Ask You Answer For Landscaping Companies
Have you ever thought about including pricing information on your website, but you were worried that your best customers might get scared away if they hadn’t met you before they heard about your pricing? Or, have you ever thought about including information about your competition on your website? But you didn’t want to sound like a jerk… Check out today’s episode where I interview Marcus Sheridan, the author of They Ask You Answer, and The Visual Sale. In today’s interview you’ll learn about:The They Ask You Answer methodology that Marcus encourages businesses to useWhy yo...
2021-02-25
34 min
Social Pros Podcast
Marcus Sheridan Debunks the Myths About Video Content
Marcus Sheridan, Author, Speaker & Co-Owner of IMPACT, is our guest on this episode of Social Pros, where he debunks common myths surrounding social media video content. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The internet is swamped with myths surrounding video content, but which ones are true? And, which ones should we ignore? Marcus Sheridan, author, speaker & Co-Owner of IMPACT, helps us separate the truth from the lies...
2020-12-11
38 min
Social Pros Podcast
Marcus Sheridan Debunks the Myths About Video Content
Marcus Sheridan, Author, Speaker & Co-Owner of IMPACT, is our guest on this episode of Social Pros, where he debunks common myths surrounding social media video content. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The internet is swamped with myths surrounding video content, but which ones are true? And, which ones should we ignore? Marcus Sheridan, author, speaker & Co-Owner of IMPACT, helps us separate the truth from the lies...
2020-12-11
38 min
The Marketing Book Podcast
308 The Visual Sale by Marcus Sheridan
The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard Video can help you close the deal in a virtual world and this book from award-winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding more video. Just "reading" about a p...
2020-12-04
57 min
Marketing Growth Podcast
Why Brands Lose Their Audience with Marcus Sheridan
Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Marcus talks about the importance of changing your marketing method to attract the right customers. He explains why you need to let your customers know why you’re not the right fit for them too: https://shanebarker.com/podcast/why-brands-lose-their-audience-with-marcus-sheridan/ Bonus: Check out how I’ve used content marketing to grow my blog: https://shanebarker.com/blog/content-marketing-case-study/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...
2020-07-22
21 min
Your Dream Business
The Power of Content Marketing with Marcus Sheridan.
In this week’s podcast we have the brilliant Marcus Sheridan who is the author of one of my favourite books – “They Ask, You Answer”. We are going to be talking about how this concept came about, why it is so important and how we can use this in our businesses going forward.KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you are talking to your customer through your content. Show them what they want to see.Don’t over-complicate your content.Focus on the questions that your buyers want to know.The 5 subjects customers research – price/cost, problems/negatives, c...
2020-06-15
53 min
The Soundtrack to Your Imagination with Free Audiobook
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated Audiobook by Marcus Sheridan
Listen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 398131 Title: They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated Author: Marcus Sheridan Narrator: Marcus Sheridan Format: Unabridged Length: 09:32:56 Language: English Release date: 12-24-19 Publisher: Ascent Audio Genres: Business & Economics, Marketing & Advertising, Business Development Summary: In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as h...
2019-12-24
9h 32
Unlock Top Full Audiobooks in Business & Economics, Marketing & Advertising
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated by Marcus Sheridan
Please visithttps://thebookvoice.com/podcasts/1/audiobook/398131to listen full audiobooks. Title: They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated Author: Marcus Sheridan Narrator: Marcus Sheridan Format: Unabridged Audiobook Length: 9 hours 32 minutes Release date: December 24, 2019 Ratings: Ratings of Book: 5 of Total 13 Ratings of Narrator: 5 of Total 3 Genres: Marketing & Advertising Publisher's Summary: In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and...
2019-12-24
9h 32
The Marketing Book Podcast
258 They Ask You Answer (2nd Edition) by Marcus Sheridan
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition by Marcus Sheridan Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-2nd-edition-marcus-sheridan The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the...
2019-12-20
1h 11
Marketing Growth Podcast
Powerful Transformational Business Approach to Successfully Engage Your Audience w/ Marcus Sheridan
Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Understand the importance of being transparent with your audience by listening to the podcast episode here: https://shanebarker.com/podcast/marcus-sheridan/ I’ve used content marketing to my advantage in the past too. Here’s how you can implement it as well: https://shanebarker.com/blog/content-marketing-case-study/ Key Takeaways [1:00] Marcus Talks About His Businesses [6:58] Marcus Discusses His Experiences With Brands [11:38] The Section That Every Website Doesn’t Have [18:18] Marcus Talks About His Marketing Strategy [23:11] How to Implement the Strategy [34:28] Marcus E...
2019-11-20
59 min
Six Pixels of Separation Podcast
SPOS #695 - Marcus Sheridan On Great Sales And Better Marketing
Welcome to episode #695 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #695 - Host: Mitch Joel. Long before Marcus Sheridan became one of the most sought-after speakers and trainers in the world, he was just some dude I saw speak on a small stage in front of an unsuspecting audience. Sometimes, you just know it when you see it. That day, I saw it. The "it factor" in Marcus. Speaking, teaching and training audiences to think differently (and better) about their sales and marketing in one of the most captivating ways. Since...
2019-11-03
54 min
Real Life Superpowers
E20 - Marcus Sheridan (IMPACT, Bestselling Author, Web Marketing Guru, Keynote Speaker)
In this Episode we speak with Marcus Sheridan. Named “1 of 20 speakers you don’t want to miss” by Forbes, he’s been called a “Web Marketing Guru” by the New York Times. Listen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/marcus-sheridan-impact-bestselling-author-web-marketing-guru-keynote-speaker/ His Book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, he gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning IMPACT, a leading inbound marketing agency. Rather early in his career, Marcus figured out a somewhat intuitive methodology that can help businesses grow and retain...
2019-11-01
52 min
Same Side Selling Podcast
214 | Sales Results With Video, Marcus Sheridan
We’re joined by a repeat guest, Marcus Sheridan. Marcus is a guru when it comes to marketing and sales communication. In this episode, we focus specifically on video communication in the world of sales. Video content is a powerful tool that is often overlooked or even avoided. Marcus shares how video can help shorten sales cycles and accelerate the client’s decision-making process. You’re going to learn a ton with Marcus Sheridan! Listen and Discover > The biggest misconception people have when it comes to video communication in the world of sales. > How to have a culture of video with sa...
2019-10-05
29 min
Same Side Selling Podcast
187 | Videos That Drive B2B Sales, Marcus Sheridan
Did you know that video content in 2019 is exactly where we were in 1996 with harnessing email as a sales tool? Those that do not get on board with video as an essential sales tool are going to be left behind. On this episode, Marcus Sheridan shares how to create video content that can help drive revenue. He also explains why video needs to be used primarily as a sales tool, not a marketing play. Marcus Sheridan leads one of the most successful digital sales and marketing agencies in the country. You're going to learn a ton from Marcus! Listen and Di...
2019-03-23
33 min
The My Wife Quit Her Job Podcast With Steve Chou
243: Marcus Sheridan On How To Get Results With Your Blog
Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Today, he’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast. Enjoy the episode! What You’ll Learn Why inbound marketing is the key to growing any business What content...
2019-02-07
53 min
Internet Marketing: Insider Tips and Advice for Online Marketing
They Ask, You Answer: Interview with Marcus Sheridan
On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing. Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sh...
2019-01-03
20 min
Internet Marketing: Insider Tips and Advice for Online Marketing
They Ask, You Answer: Interview with Marcus Sheridan
On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing. Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the...
2019-01-03
20 min
The Internet Marketing Podcast
They Ask, You Answer: Interview with Marcus Sheridan
On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing. Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly o...
2019-01-03
20 min
The SiteVisibility Internet Marketing Podcast
They Ask, You Answer: Interview with Marcus Sheridan
On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing. Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the...
2019-01-03
20 min
The Speaker Lab Podcast
Why Speakers Bureaus Won't Make You Successful with Marcus Sheridan
Do you think if you get listed with a speakers bureau the gigs will just come pouring in? It's not quite that simple.Marcus Sheridan joins us to share why speakers bureaus alone won't make you successful (and what will) on episode 207 of The Speaker Lab.Marcus is a successful speaker who has built his business in an unconventional way. Today we break down and bust through myths he held, how his perception of speaking bureaus has evolved and changed, how he thinks about speaking fees and quantifying the value you offer.And...
2018-10-16
41 min
Why Can't You?
Marcus Sheridan, Speaker, Author and Founder of the Sales Lion is our guest on Why Can’t You? this week!
Marcus Sheridan is my Why Can’t You? podcast guest today. If you want to step up your sales game this is the podcast for you! Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate audiences. Talk about challenges, listen in as Marcus talks about how he […] The post Marcus Sheridan, Speaker, Author and Founder of the Sales Lion is our guest on Why Can’t You? this week! appeared first on Why Can't You?.
2018-10-12
00 min
Leading with Genuine Care
Facilitating Great Discussion, with Marcus Sheridan
Marcus Sheridan got his first start in the business world in 2001 when he began installing swimming pools with two other friends out of the back of a beat-up pickup truck. Nearly a decade later, Sheridan’s company triumphed through the adversity after the collapse of the housing market to become one of the largest pool installers in the United States. Their website has become the most visited swimming pool websites in the world. Marcus transitioned his success with River Pools and Spas into the development of his marketing and personal development blog —The Sales Lion, which has become...
2018-09-26
1h 41
Grow Your Clinic
050 - Marcus Sheridan on Content Marketing That Builds Trust
Sales lion and content marketing expert, Marcus Sheridan, shares some wisdom about the importance of content marketing and how it’s able to build a bridge of trust between you and your potential clients, which can then lead to bookings and sales.Marcus is also an international speaker, and author of the book They Ask, You Answer, and was also referred to as the web marketing guru by the New York Times.Need we say more? Hit that play button!QUOTES FROM THIS EPISODE“There’s only one re...
2018-08-20
42 min
Inspired Money
Increasing Sales by Answering Customers' Questions | Marcus Sheridan
Inbound marketing saved Marcus Sheridan's business, his family's finances, and brought him to the place where he is today -- a successful business owner, keynote speaker, and author. We dig into the mindset it takes to be successful in marketing/sales and more. Guest Biography Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world—and is also the inspiration for his newest book...
2018-02-06
51 min
Popular Episodes - Influential Entrepreneurs with Mike Saunders Archives -
Marcus Sheridan The Sales Lion
No one ever says, “When I grow up, I want to be a pool guy.” Neither did Marcus Sheridan when he was a youth being raised in the small town of Callao Virginia. But that’s exactly what he was for 10 years of his life—a decade that would go on to become the foundation of his incredible “They Ask, You Answer” story, one where his swimming pool company would go from near bankruptcy to one of the most successful pool builders in the entire country while being featured in multiple best-selling books, the New York Times, and m...
2017-10-17
00 min
Influential Entrepreneurs
Marcus Sheridan The Sales Lion
No one ever says, “When I grow up, I want to be a pool guy.” Neither did Marcus Sheridan when he was a youth being raised in the small town of Callao Virginia. But that’s exactly what he was for 10 years of his life—a decade that would go on to become the foundation of his incredible “They Ask, You Answer” story, one where his swimming pool company would go from near bankruptcy to one of the most successful pool builders in the entire country while being featured in multiple best-selling books, the New York Times, and many other publications...
2017-10-17
00 min
Business Success Archives -
Marcus Sheridan The Sales Lion
No one ever says, “When I grow up, I want to be a pool guy.” Neither did Marcus Sheridan when he was a youth being raised in the small town of Callao Virginia. But that’s exactly what he was for 10 years of his life—a decade that would go on to become the foundation of his incredible “They Ask, You Answer” story, one where his swimming pool company would go from near bankruptcy to one of the most successful pool builders in the entire country while being featured in multiple best-selling books, the New York Times, and m...
2017-10-17
00 min
Marketing Speak
93. Sell Like a Lion and Lead the Pride with Marcus Sheridan
Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors. Find Out More About Marcus Here...
2017-08-02
55 min
Hire Power Radio
Marcus Sheridan: Conquer The Elephant In The Room And WIN Over The Talent You Need To Hire To Succeed
What is the “elephant in the room,” and how can you conquer it? Trust! This week on Hire Power Radio Show, Marcus Sheridan, president of The Sales Lion and author of They Ask, You Answer, (Amazon.com) joined us to discuss how a company’s reputation, and the unspoken issues surrounding it, can impact hiring/recruitment, and how being open with candidates about the “elephant in the room” can build trust and win over the talent you need to hire. Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming po...
2017-07-28
23 min
Hire Power Radio Show
Conquer The Elephant In The Room And WIN Over The Talent You Need To Hire To Succeed with Marcus Sheridan
What is the “elephant in the room,” and how can you conquer it? Trust! This week on Hire Power Radio Show, Marcus Sheridan, president of The Sales Lion and author of They Ask, You Answer, (Amazon.com) joined us to discuss how a company’s reputation, and the unspoken issues surrounding it, can impact hiring/recruitment, and how being open with candidates about the “elephant in the room” can build trust and win over the talent you need to hire. Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was ab...
2017-07-28
23 min
Neon Noise Podcast
E34 - The Power of Simply Answering Questions with Marcus Sheridan
In the Fall of 2008, Marcus Sheridan was fighting to keep his swimming pool company alive. To save his company, knew he needed to get more traffic and leads to his website. He began blogging about all the most common questions he heard from customers. This lead to his company having the most trafficked swimming pool website in the world. Single blog posts would bring in over $1 Million in revenue. This led to amazing growth for his swimming pool company and the birth of Sales Lion, his marketing and sales consultancy and speaking agency. ...
2017-07-12
00 min
Listen to New Full Audiobooks in Business & Economics, Sales & Retail
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
Please visit https://thebookvoice.com/podcasts/1/audiobook/296523 to listen full audiobooks. Title: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Author: Marcus Sheridan Narrator: Paul Boehmer Format: Unabridged Audiobook Length: 6 hours 20 minutes Release date: July 1, 2017 Ratings: Ratings of Book: 5 of Total 6 Ratings of Narrator: 5 of Total 2 Genres: Sales & Retail Publisher's Summary: They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the In...
2017-07-01
03 min
Listen to Trending Full Audiobooks in Business & Economics, Marketing & Advertising
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
Please visit https://thebookvoice.com/podcasts/1/audiobook/296523 to listen full audiobooks. Title: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Author: Marcus Sheridan Narrator: Paul Boehmer Format: Unabridged Audiobook Length: 6 hours 20 minutes Release date: July 1, 2017 Ratings: Ratings of Book: 5 of Total 6 Ratings of Narrator: 5 of Total 2 Genres: Marketing & Advertising Publisher's Summary: They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the In...
2017-07-01
03 min
Crack the Customer Code
211: Marcus Sheridan, They Ask, You Answer
Marcus Sheridan, author of They Ask You Answer, shares powerful, proven ways to build trust and increase sales through content. Marcus Sheridan, Sales Lion You want to increase sales, but you don’t have unlimited funds for advertising… What can you do? Believe it or not, this may put you at an advantage. Today’s guest, Marcus Sheridan, isn’t just a sales expert. He is a “Sales Lion!” And he’s here to tell you how content marketing can not only save your business, but push it towards exponential growth. “We can either make...
2017-04-10
37 min
Six Pixels of Separation Podcast
SPOS #556 - They Ask And You Answer With Marcus Sheridan
Welcome to episode #556 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #556 - Host: Mitch Joel. He has one of the most profoundly powerful stories about how to grow a complex (and regional) business using everything from social media to marketing automation. It has worked so well for him, that he went from selling swimming pools (which he still does) to helping other businesses understand how to leverage this amazing moment in time to grow a business (which he spends the bulk of his w...
2017-03-05
55 min
Bella In Your Business: Pet Sitting and Dog Walking Podcast
Episode 36: They Ask, You Answer with Marcus Sheridan
On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert. He is the President of The Sales Lion and a Partner at River Pools and Spas. Marcus Sheridan, The Sales Lion Bella and Marcus discuss: The philosophy of "They ask, you answer" Why business owners are afraid of just giving honest answers to potential customers The five subjects that move the economy. The dangers of "Ostrich marketing" How important video is becoming to the marketing process Assignment selling Face to face sales appointments without you being there.
2017-03-02
26 min
Podcasts Archives | Pet Sitting Business Coaching
Episode 36: They Ask, You Answer with Marcus Sheridan
On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert. He is the President of The Sales Lion and a Partner at River Pools and Spas. Marcus Sheridan, The Sales Lion Bella and Marcus discuss: The philosophy of "They ask, you answer" Why business owners are afraid of just giving honest answers to potential customers The five subjects that move the economy. The dangers of "Ostrich marketing" How important video is becoming to the marketing process Assignment selling Face to face sales appointments without you being there.
2017-03-02
26 min
On Brand with Nick Westergaard
Answering All of Your Customers Questions with Marcus Sheridan
“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to the content marketing legend and author about all of this, on this week’s On Brand podcast. About Marcus SheridanCalled a “web marketing guru” by The New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured i...
2017-02-06
34 min