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Beernet RadioBeernet RadioEp. 289 Marian Leitner-Waldman of Archer RooseToday the gang speaks with Marian Leitner-Waldman, co-founder of the fast-growing premium wine-in-a-can producer Archer Roose. =================================Our 3 Daily Bev-Alc Trade Publications: https://beernet.com/Watch on Youtube: https://www.youtube.com/@BeerNetRadio/videosPodcast feeds - Audio: https://creators.spotify.com/pod/beernetradio=================================About Us:Beer Business Daily / Wine & Spirits Daily publisher Harry Schuhmacher joins his editors and bev-alc industry guests once a week as they grok the beer and beverage business issues of the day. Like and subscribe; it's free.-Our Three Daily Bev-Alc Trade Publications: https://beernet.com/-Twitter: @beerbizdaily#beernews #beerindustry #beer...2025-07-0541 minBusiness of DrinksBusiness of Drinks61: How Canned Wine Brand Archer Roose Scaled to 100K Cases with Marian Leitner-Waldman - Business of DrinksWhile much of the wine industry is flat or declining, Archer Roose is bucking the trend in a big way. The canned wine brand, founded by Marian Leitner-Waldman, has more than tripled production since 2021, surpassed 100,000 9-liter case equivalents, and is on track to double again in 2025. With its distinct format, irreverent branding, and placement in non-traditional channels like JetBlue, Dave & Buster’s, Vail Resorts, and Regal Cinemas, Archer Roose is proving that smart strategy and sharp storytelling can rewrite the wine sales playbook.In this episode, Marian shares how she built Archer Roose into one of...2025-04-231h 08BizNinja Entrepreneur RadioBizNinja Entrepreneur RadioWine Not? How Archer Roose is Uncorking Innovation with Marian LeitnerIn this episode of BizNinja Entrepreneur Radio, Tyler Jorgenson sits down with Marian Leitner-Waldman, co-founder of Archer Roose Wines. Marian shares her unconventional journey from working in finance to building a successful wine company that aims to disrupt the traditional wine industry. Archer Roose was born from her desire to create high-quality wine in an approachable, sustainable format like cans, a concept inspired by her love for storytelling and connection. Marian's entrepreneurial spirit and dedication to sustainability are evident as she discusses the challenges of innovating in an industry that is traditionally resistant to change, especially for women.2024-11-2535 minDrinks InsiderDrinks InsiderEp 11: How Marian Leitner-Waldman Built Archer Roose Into a Canned Wine EmpireEntrepreneur and co-founder Marian Leitner-Waldman has single handedly overcome all the problems facing the wine industry. Archer Roose has a thriving audience of young consumers, who can’t get enough of high-quality wine in cans and bagnums, which appear in more than 6,000 outlets. The reason that sales are up 35% year-on-year? The brand is built on a combination of high-quality wine, total transparency, and plenty of data. In this fascinating episode, Marian talks about: How wine-loving investors failed to see the market opportunity sitting right in front of them. How Archer Roose launched without institutional fu...2024-09-1256 minPackaging Perspectives PodcastPackaging Perspectives PodcastRethinking Wine PackagingIn this interview, Marian Leitner-Waldman of Archer Roose explains the many advantages of canned packaging for wine.2024-08-2611 minThe Kara Goldin ShowThe Kara Goldin Show539 Marian Leitner-Waldman: Co-Founder & CEO of Archer Roose WinesJoin us on this episode of The Kara Goldin Show, where Marian Leitner-Waldman, Co-Founder & CEO of Archer Roose Wines, unveils her journey to pioneering a unique position in the wine industry. Archer Roose stands for affordable luxury and sustainability, bringing globally-sourced, expertly crafted wines straight to your glass. Marian’s innovative fusion of traditional winemaking with modern sustainability practices captures the adventurous spirit of her brand. With a rich background that includes an Emmy-winning campaign featuring Elizabeth Banks and recognition from prestigious institutions like Wine Spectator, Marian is redefining wine enjoyment for today's consumer. She also shares invaluable insights fo...2024-05-2227 minTaste RadioTaste RadioFor Elizabeth Banks, Entrepreneurship Is Like Acting: Unconventional Is The Only WayA bold and carefree woman. A living embodiment of human adventure. A confident explorer known to travel the world atop a moose. Archer Roose, the fictional character that Marian Leitner created to represent her wine brand in name and label design, is all of those things. One could say the same (except for the moose part) about Elizabeth Banks, the Hollywood multi-hyphenate known for acting roles in the films “The Hunger Games” and “Love & Mercy” and as the director of comedies “Pitch Perfect 2” and “Cocaine Bear.” Aligned in personality and passion for wine, Elizabeth and Archer Roose for...2024-04-3046 minDisruptive CEO NationDisruptive CEO NationEpisode 244: Grabbing Life by the Vine with Marian Leitner-Waldman, Founder and CEO of Archer Roose Wines; Boston, MA, USAIn this episode, we dive into the world of wine with Marian Leitner-Waldman, the founder and CEO of Archer Roose Wines. Join us as we explore the journey of building one of the fastest-growing and fun-loving wine companies in the U.S. Self-proclaimed as a luxuriou-ish wine, canned to perfection, Archer Roose is female-founded and co-owned by Elizabeth Banks. Marian provides insight into the evolving landscape of consumer preferences and behaviors and why we need this creative brand to bring joy to our lives from stadiums to movie theaters and from retail stores to having it...2024-04-1022 minThe Angel Next DoorThe Angel Next DoorRethinking Wine: How One Entrepreneur Revolutionized the Market with Archer RooseAre female entrepreneurs facing different challenges compared to their male counterparts?In this episode of The Angel Next Door Podcast, host Marcia Dawood sits down with Marian Leitner-Waldman, the founder of Archer Roose, a brand challenging the traditional wine industry by offering premium quality wine in cans. Marian shares her journey of building a successful brand in a predominantly male-dominated industry, her innovative approach to packaging and marketing, and the hurdles she faced as a female founder in the world of entrepreneurship. From her experiences navigating the wine industry to securing partnerships with major players like JetBlue...2024-03-2822 minInvest In Her with Catherine GrayInvest In Her with Catherine GrayCatherine Gray/Marian Leitner- Women Trailblazer in the Wine Industry Ep. 381Catherine Gray, the host of Invest In Her, interviews Marian Leitner-Waldman, the co-founder and CEO of Archer Roose Wine. As a Wine lover and adventurer, she founded the company in 2015 with her husband, David. Archer Roose is dedicated to producing affordable luxury wines with minimal intervention. How? Marian and David created the Traveling Vineyard. Instead of building a winery and committing to a specific geography and varietal, they wanted to offer wines from the most renowned regions worldwide. So, they fostered personal relationships with small, adventurous winemakers who preserve terroir, and approach viticulture with craftsmanship and deep environmental respect...2024-03-1322 minTakin\' Care of Lady Business®Takin' Care of Lady Business®S2Ep98: Drinking Sustainably: How Archer Roose is Reshaping the Wine Industry with Co-Founder Elizabeth BanksMarian Leitner created Archer Roose in 2015 with the mission of producing affordable luxury wines with minimal intervention. Instead of building a winery and committing to a specific geography and varietal, Marian wanted to offer wines from the most renowned regions around the world. So, she fostered personal relationships with small, adventurous winemakers to produce six unique, natural wines that are made from organic grapes and are vegan-friendly.    Her emmy-award winning commercials, starring business partner Elizabeth Banks, have been lauded by the San Francisco Chronicle as the "most innovative wine marketing around." Archer Roose has been recognized by Wine Spectator and the Bev...2023-09-2737 minContenderCast with Justin HonamanContenderCast with Justin HonamanARCHER ROOSE :: LUXURY WINE IN A CANFounded in 2015 by Marian Leitner-Waldman and her husband, David, Archer Roose is dedicated to producing affordable luxury wines with minimal intervention. How? Marian and David created the concept of a traveling vineyard. Instead of building a winery and committing to a specific geography and varietal, they wanted to offer wines from the most-renowned regions around the world. So, they fostered personal relationships with small, adventurous winemakers who preserve terroir, and approach viticulture with craftsmanship and deep respect for the environment. Through these close partnerships, they are able to produce unique, natural wines within 20 miles of their harvest location and...2023-07-3130 minNever a Dull MomentNever a Dull MomentBest of NDM IA "best of" excerpts from the first 12 episodes!   David Friend of Wasabi, Marian Leitner-Waldman of Archer Roose, David Powsner Intellectual Property Lawyer, Ayele Shakur of the Redstone Family Foundation, Andrew D. Myers Corporate Lawyer, Sanjay Manandhar of Wicket, Michael Welts of Aviatrix and Ted Schlueter of The Grist Agency, Martin Lowrie of Corum, and Kellie Ammerman and Adam Cohen-Aslatei of Tawkify . 2023-04-0207 minNever a Dull MomentNever a Dull MomentNUGGET The Founder and the CelebrityHow Marian Leitner-Waldman and Elizabeth Banks started their partnership and collaboration at Archer Roose. 2023-03-0801 minCreative ControlCreative ControlWhy celebrities are choosing equity over endorsementsOver the past few years, it seems that celebrities and influencers are increasingly choosing to have their own brand instead of simply endorsing a product. Take Emma Chamberlain, for example. When she was on the podcast, she explained why, as an avid coffee lover, she started her own brand instead of doing a regular endorsement. To dig into this a little more, we spoke to Marian Leitner-Waldman, founder and CEO of canned wine company Archer Roose, about why she chose director/actor Elizabeth Banks as not just a celebrity endorser but a partner in the company and its chief...2023-02-2331 minNever a Dull MomentNever a Dull MomentArcher RooseMarian Leitner-Waldman CEO and Founder of Archer Roose chats with Ziad about canned wine and how Archer Roose grew its brand. 2022-12-2130 minNever a Dull MomentNever a Dull MomentNUGGET Archer RoosePreview of the Never a Dull Moment with Marian Leitner-Waldman of Archer Roose. 2022-12-2102 minVINTed by Scout DriscollVINTed by Scout DriscollWinery Spotlight: Archer Roose on Sustainability and Clean Wine Inside the Can and OutMarian Leitner-Waldman is the founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the U.S. She is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, grocery stores and JetBlue. In this episode… When it comes to sustainability efforts, the wine brands and consumers are the ones that will dr...2022-02-1635 minLiquid Assets: A Beverage Industry PodcastLiquid Assets: A Beverage Industry PodcastCelebrity Partnerships 101: Featuring Elizabeth Banks & Archer RooseEarlier this year, Marian Leitner-Waldman, CEO of canned wine brand Archer Roose, found an unusual business partner: the actor, producer, and director Elizabeth Banks. Celebrity-backed brands are not a new phenomenon, but the trend is gaining considerable momentum in beverages. In this episode, Marian and Elizabeth (now Co-Owner and Chief Creative Officer at the company) help us understand celebrity partnerships as a modern brand-building strategy – discussing why they joined forces, where they expect their collaboration to pay dividends, and their plan moving forward.2021-11-1153 minPeople of Packaging PodcastPeople of Packaging Podcast63 - Marian Leitner-Waldman from Archer Roose WinesThanks to the IOPP (Institute of Packaging Professionals) for being a supporter of the podcast. Head over to www.iopp.org and snag your membership today! Let them know Adam Peek sent you ;)Today's episode is with the CFR (Chief Feather Ruffler) of Archer Roose Wines, Marian Leitner-WaldmanYou can find their product in stores or online at www.archerroose.com and check out their focus on People, Place, Profile, and Practice. Please remember to like, share, subscribe as we continue to push packaging forward together--- 2021-06-1547 minFounded By WomenFounded By Women#007: Marian Leitner-Waldman on Democratizing Fine Wine, The Art of Storytelling, Creating a Memorable Brand, Building Collaborative Partnerships, Imagination is the Key to Empathy and Much MoreMarian Leitner-Waldman — Democratizing Fine Wine, The Art of Storytelling, Creating a Memorable Brand, Building Collaborative Partnerships, Imagination is the Key to Empathy and Much More (#007)!Marian Leitner-Waldman (@MarianKLeitner) is the cofounder and CEO of Archer Roose (@archerroosewines), a wine company dedicated to uniting world class winemaking with sustainable packaging. When Marian, the cofounder and publisher of the literary magazine Explosion-Proof, met David, the cofounder of award-winning winery Pheasant’s Tears, they knew the combination of wine and storytelling was simply simpatico. Partners in life and in business, they built Archer Roose to reflect their shared passi...2021-04-141h 02Earn Your HappyEarn Your HappyExpectation Hangovers, Comebacks, & Building Companies - with Marian LeitnerIn This Episode You Will Learn About: Going all-in on an idea Working hard on your passion Getting your idea into the hands of consumers Hiring above your skill level Making it through hard times   Resources: archerroose.com Instagram: @archerroosewines Use code MERRYMAKER15 for 15% off and $5 shipping on any order   Show Notes: In this quickie interview, Marian Leitner of Archer Roose Wines shares the story of founding an alcohol company, when she knew it was time to go all-in on her business, and how being an entrepreneur is full of...2020-12-1745 min