Shows
The World's Greatest (Licensing) PodcastITAM, Audits, and Finding Your North Star with Martin ThompsonIn this episode we welcome Martin Thompson, founder of ITAM Forum, a non-profit trade body run by ITAM professionals designed to educate companies on ITAM with a focus on business value. Martin and Craig explain how vendors use audits to force conversations, drive revenue, and steer customers toward shiny new cloud offerings. They discuss pain points companies are facing (like cloud spend, SaaS sprawl, and data quality), the EU vs US's secondary software markets and the differences in software reselling, and practical moves to align ITAM with FinOps.Martin also highlights North Star Labs, a c...
2025-12-0340 minThe World's Greatest (Licensing) PodcastYour Coffee Mug Doesn’t Need an App (But Your Contract Might!)An ad in a Sunday paper, a faxed resume, and a week later Craig Guarente was on a plane to start at Oracle. That origin story sets the stage for a tour through three decades of deals, from paper contracts and fax machines to cloud subscriptions and the rise of generative AI. In this episode our usual host, Craig Guarente, is in the guest chair, interviewed by Marisa Gallicchio, Director of Marketing at Palisade Compliance. We talk about what has really changed in enterprise negotiations (and what hasn’t).We connect the enterprise to the eve...
2025-10-1543 minThe World's Greatest (Licensing) PodcastRyan Triplette and the Coalition for Fair Software LicensingIn this episode our host Craig Guarente welcome Ryan Triplette, Executive Director of the Coalition for Fair Software Licensing. Craig and Ryan discuss the Coalition and it's mission to highlight the importance of fair and transparent software licensing terms for both public and government sectors. They also share their experience with software licensing across industries, the challenges that different companies face while licensing software for critical business functions, and what organizations around the world are doing today to stay in compliance with an ever-changing digital landscape.Learn more about the Coalition for Fair Software Licensing: https://fairsoftwarelicensing...
2025-06-1145 min