Shows
The Metamorphosis MomentHow 7-Eleven Stays Iconic and Innovates DailyIn this episode of The Metamorphosis Moment, Nancie McDonnell Ruder, founder of Noetic Consultants, talks with Marissa Jarratt, Chief Marketing and Sustainability Officer at 7-Eleven. Marissa takes us inside 7-Eleven’s ongoing transformation; revealing how she’s blending digital innovation and sustainability to reshape convenience retail. From reimagining loyalty programs to elevating digital experiences, she shares the strategies and leadership lessons fueling 7-Eleven’s evolution. It’s a candid look at balancing a beloved brand’s heritage with a bold vision for the future, and what it takes to lead meaningful change at a global icon.
2025-09-1752 min
Opinion Party | The Marketing PodcastFrom Slurpees To Sustainability with Marissa JarrattOpinion Party: the marketing podcastbrought to you by BAV Group & IRG S2: E2From Slurpees to Sustainability: Driving Purposeful Growth with 7-Eleven's Marissa Jarratt SUMMARYIn this episode of Opinion Party, host Laura Jones welcomes Marissa Jarratt, Chief Marketing Officer and Chief Sustainability Officer at 7-Eleven. Marissa shares her unique perspective on how marketing and sustainability, often seen as opposing forces, can be reconciled to drive business growth. She discusses 7-Eleven's successful "Seven Collection" merchandise line, the organizational transformation that led to her dual role, and the co...
2025-09-0929 minOpinion Party | The Marketing PodcastSeason 2: Coming Soon || Opinion Party: the marketing podcast🪩 Opinion Party: the marketing podcast 🪩Season II: Coming SoonThe marketing podcast where we explore marketing's most deeply held beliefs through data and expert insights.Find us at https://www.theopinionparty.com & wherever you get your podcasts.For season 2, 𝟙𝟚 marketing leaders from a world class set of organizations joined host Laura Jones to talk marketing myths, trends, data, and opinions.🎬 Filmed live on site at the Institute for Real Growth Summit in Cannes, summer 🏖️ 2025.This season we welcome this incredible roster to the Opinion Party -- join us!🪩 Marc de Swaan Arons, fou...
2025-08-0701 min
SPORT BEACH 2025Marissa Jarratt, 7-Eleven & Shannon Pruitt, BxP in the SPORT BEACH Content StudioMarissa Jarratt, Chief Marketing & Sustainability Officer for 7-Eleven joins Shannon Pruitt, Global CMO of Stagwell BxP in the SPORT BEACH Content Studio at the Cannes Lions International Festival of Creativity.
#sportbeach2025 #stagwellatcannes #sportbeach #canneslions
2025-07-0715 min
Hello Longhorn7-Eleven: Marissa JarrattThis week on Hello Longhorn, get to know 7-Eleven's Chief Marketing & Sustainability Officer Marissa Jarratt, BA, BBA '99, MBA '04, Life Member. 7-Eleven, Inc. is an American convenience store chain, headquartered in Irving, Texas. What does Texas Exes have to do with 7-eleven? 🤘First Life Member of Texas Exes was the founder of 7-Eleven 🤘The first 24/7 7-Eleven is the location at Guadalupe and MLK 🤘The current Chief Marketing Officer of 7-Eleven is a Longhorn, Marrisa Jarratt. Learn more about the Longhorn Business Network at www.texasexes.o...
2025-05-1238 min
McCombs MadeEpisode 16: Marissa Jarratt Marissa Jarratt is currently the chief marketing and sustainability officer at 7-Eleven. She's also a two-time graduate from the McCombs School of Business, obtaining both a BBA in Finance and an MBA in Marketing. She also received a BA in Spanish. Among her many accolades and roles, she is currently a member of the Dean's Advisory Council for the McCombs School of Business. She is also a member of the Executive Committee for the Dallas Regional Chamber and the Dallas Museum of Art. In this lively conversation, host Firdous Khezrian speaks with Marissa about her upbringing, her...
2025-03-0626 min
Giant StoriesFrom Convenience to Pop Culture: How 7-Eleven Tells Its Story — with Marissa JarrattEpisode highlights include:
The accidental way Marissa fell in love with brand marketing after initially pursuing a career in finance
The story framework that 7-Eleven uses in all its marketing, communications, programming, development, and partnerships
Why “conflict” is so important to brand storytelling — and how 7-Eleven activates the brand’s conflict of amusing vs. essential
How launching a Slurpee into space showcased just one way 7-Eleven contextualizes its marketing to its audiences
The role of “car culture” in 7-Eleven marketing — and what they learned from their fans
How 7-Eleven approaches sustainability for the short-term and long-term futu...
2025-01-2341 min
The Speed of Culture PodcastTransforming Slurpee for a New Generation with Marissa Jarratt, EVP, Chief Marketing and Sustainability Officer at 7-ElevenMarissa Jarratt, EVP, Chief Marketing and Sustainability Officer at 7-Eleven, joins Matt Britton on this special episode of The Speed of Culture podcast in collaboration with Adweek. Together, they explore the history of Slurpee, how Omar Knedlik stumbled upon the idea of a frozen beverage, and 7-Eleven's new "Anything Flows" campaign. Marissa also discusses the importance of sustainability at 7-Eleven and the ambitious goals 7-Eleven has set for itself to achieve in the future.Follow Suzy on Twitter: @AskSuzyBizFollow Marissa Jarratt on LinkedInSubscribe to The Speed of Culture on your...
2023-06-1228 min
Ad Age Marketer's BriefHow 7-Eleven is using influencers to boost its brandCMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.
2021-10-0521 min
Clicks 2 BricksEp 38: Marissa Jarratt is the CMO for 7-Eleven, which launched a new campaign: Take It To Eleven!Luckily for 7-Eleven, Marissa Jarratt’s childhood dreams of becoming President of the United States or a Dallas Cowboys cheerleader didn’t come true. As the head of marketing for 7-Eleven since 2019, Marissa has played a hugely important role in figuring out the purpose of the brand and using that purpose to inform the way that the company responds to the needs and wants of its customers. In today’s episode, Marissa lets us in on the thinking behind 7-Eleven’s new campaign, Take it to Eleven, and why she is so excited about the direction that the company is headi
2021-04-2843 min
The CMO PodcastANA Roundtable!On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.Joining Jim for this ANA roundtable are:Marissa Jarratt, CMO of 7-ElevenLynn Pina, CMO for of GeoBlue, an innovative provider of insurance and medical services for international travelersAndrea Sengara, Head of Marketing US at Campari Vikrant Batra, CMO of HP, the company that ga...
2020-09-161h 03
Authentic Influence7-Eleven CMO Marissa Jarratt: Activate AwesomeOn today's episode of Authentic Influence, Adam Conner is joined by Marissa Jarratt, the Chief Marketing Officer of 7-Eleven. With a total of 70,000 locations worldwide, 7-Eleven is the world's largest convenience brand.
Today, you'll learn:
How 7-Eleven's locations are propping up neighborhoods during quarantine
The "mental second gear" that kicks in when thinking about 7-Eleven; the memories people associate with the brand. (Mine is getting ice as part of my yearly summer vacation -- did you know 7-Eleven started as an ice house?) Plus how that type of story drew Marissa in to...
2020-06-0400 min