Shows
Zone 7 with Sheryl McCollumDivorcing From The Mob | Andrea Giovino Leaves Nothing UnsaidIn this episode of Zone 7, Crime Scene Investigator, Sheryl McCollum, talks with Andrea Giovino, author of Divorce from the Mob, podcaster, and former member of the Mob. Andrea discusses life growing up in a large Brooklyn family entrenched in crime to becoming a loan shark in the mob and ultimately facing a RICO indictment. She opens up about her past, her relationship with John Gotti, life after crime, and her mission to help women break free from toxic relationships. Andrea Giovino is a former mob member and loan shark, author of Divorce from the Mob, and host...
2025-01-2943 min
Family FirstThe Wild World of Marketing to Parents with Michael PalmaMichael shares lessons and advice from a legendary career including his current role as leader at The Palma Group, one of the country's most respected headhunting and recruiting firms for advertising agencies. He's also a best selling author, recently reaching top status across three categories on Amazon for his book, Walk With a Humble Swagger. Mike holds the unique distinction of being a father to three children, each from a different generation: a Millennial, a Gen Z, and a Gen Alpha.
2024-11-2648 min
Family FirstThe Wild World of Marketing to Parents with Julie Powell ChristopherJulie shares some powerful insights, ideas, and advice from her time leading iconic brands including Elf on the Shelf, Peppa Pig, and PJ Masks. Julie shares invaluable advice and a reminder to parents and marketers alike that parents put too much pressure on themselves to create perfect moments with their children. Kids don't want perfection, they want connection.
2024-11-2022 min
Family FirstThe Wild World of Marketing to Parents with Lan Nguyen ChaplinLan Nguyen Chaplin, a marketing professor and researcher at Northwestern University, shares more about her work studying children's consumer behavior and branding. Lan talks about how being a parent has inspired her work and how neuromarketing has started to catch on and why it's important. Lan discusses her highly acclaimed work, "Material Parenting, How the Use of Goods in Parenting Fosters Materialism in the Next Generation" as well as teasing upcoming research around gratitude and why our children may be more grateful than we realize.
2024-11-0447 min
Family FirstThe Wild World of Marketing to Parents with Arthur G. Affleck IIIAs Executive Director at the Association of Children's Museums, Arthur shares an interesting perspective for the value of Children's Museums. This includes how their mission is grounded in guided play which is so vital to supporting early childhood education since 75 percent of the time, children are not in a formal schooling education.
2024-06-2734 min
Family FirstThe Wild World of Marketing to Parents with Josh ArnoldJosh has had an incredible career leading experiential marketing at iconic brands including General Mills, Best Buy, and Weber (Grills). In this episode Josh shares an interesting perspective for how to find success selling through new experiential ideas internally. Josh also offers valuable insights for how to approach working with family-friendly entertainment venues for brands interested in reaching parents & kids during shared moments together.
2024-06-0529 min
Serious and Silliness Bodybuilding"Get Gotti" Documentary's Andrea Giovino SETS the RECORD STRAIGHT John Alite vs Jeff Nadu FeudUnexpected call from prison from Mark Reiter #JohnGotti #LarryMazza #Bensonhurst #Queens #Mafia #Mob #5Families #NYC #OldSchool
2024-04-0357 min
Crime & EntertainmentMarried to the Mob: The Andrea Giovino StoryToday, on Crime & Entertainment, we have Andrea Giovino. Andrea has been the subject of controversy after the widely popular Get Gotti launched on Netflix this past year. Andrea grew up surrounded by wise guys. Her mother ran cards games for the likes of Joe Gallo. She later had a 2 year relationship with Bonanno Captain Franky Lino. She also dated the alleged Kingpin of New York Mark Reiter, then later was married to a known drug trafficker named John Fogarty. Eventually, Andrea would find herself staring at a lengthy prison sentence. She quickly realized that the real target was her hu...
2024-03-201h 18
Before the LightsAndrea Giovino: Author of Divorced From the Mob/ Was Featured in Netflix Series: Get GottiSend us a textA church going woman who lived a life of crime joins the show. We begin by learning what kind of neighborhood she grew up in Brooklyn which leads to being taught how to steal at age 5 by her mother. Crazy Joe Gallo played dice games in the basement of her house, she finished her education in the 7th grade and has a degree in street smarts. Her brother committed his murder at age 17 and listen to what her mother told him and did! Was this behavior encouraged? Getting busted in...
2024-01-0445 min
Family FirstThe Wild World of Marketing to Parents with Mark PannesMark has had an incredibly accomplished career including spending a decade with the New York Knicks serving in many roles including as CMO. After his time with the Knicks, Mark founded HSBC Private Bank's Global Sports Group, based in London. He’s also been CEO at AS Roma, pro soccer club out of Serie A, the Vancouver Whitecaps from Major League Soccer, and President at Circuit of the Americas. He is a frequent guest and contributor to The Financial Times, Bloomberg, USA Today, NBC Sports, & Fox Sports, among many others.
2023-12-1149 min
Family FirstThe Wild World of Marketing to Parents with Jim AndrewsJim Andrews is a well-respected veteran in the sponsorship industry, boasting a wealth of experience spanning sports, music, events, festivals, and family-friendly sponsorships. In this episode, Jim shares his insights on the advantages of diversifying a brand's sponsorship portfolio by adding family entertainment properties to achieve a more balanced approach.
2023-11-0735 min
Gangland WireAndrea Giovino – Get GottiIn this episode of Gangland Wire, Gary looks into the life of Andrea Giovino and her long-standing involvement with the mafia. Growing up in Brooklyn, Andrea’s family was deeply intertwined with organized crime, with her mother running illegal gambling games and her brothers becoming contract killers for various crime families. During our interview, Andrea shares intimate details of her time in the drug trade and her relationships with prominent mob figures.
She is in the recently released Netflix documentary, “Get Gotti,” which sheds light on the infamous mobster John Gotti. Andrea reveals that she had a person...
2023-11-0100 min
Gangland WireAndrea Giovino – Get GottiIn this episode of Gangland Wire, Gary looks into the life of Andrea Giovino and her long-standing involvement with the mafia. Growing up in Brooklyn, Andrea’s family was deeply intertwined with organized crime, with her mother running illegal gambling games and her brothers becoming contract killers for various crime families. During our interview, Andrea shares intimate details of her time in the drug trade and her relationships with prominent mob figures.
She is in the recently released Netflix documentary, “Get Gotti,” which sheds light on the infamous mobster John Gotti. Andrea reveals that she had a person...
2023-11-0100 min
Family FirstThe Wild World of Marketing to Parents with Tim McGheeIn this episode Tim shares more about a recently announced sponsorship between Campbell's Snacks and Major League Soccer including how it came together, some of the strategic thinking and insights, and how they plan on activating the partnership. He also shares his thoughts on how data and analytics has changed the sponsorship landscape in addition to how he thinks about family-friendly sponsorships to attract and appeal to the entire family.
2023-07-2637 min
Family FirstThe Wild World of Marketing to Parents with Ian GoldbergIan is the founder and CEO at iSport360 where he’s on a mission to change the culture of youth sports. He’s also a board member at the National Alliance for Youth Sports providing an important perspective on using technology to create better youth sports experiences for kids, coaches and parents. In this episode Ian talks about youths sports sponsorship and a new way to align valuable content with brands interested in reaching youth sports parents.
2023-07-1926 min
Family FirstThe Wild World of Marketing to Parents with Alisha SnowIn this episode, Alisha shares some interesting trends and universal truths about the important family/parent demographic including their shopping behaviors, entertainment choices, and advice for how marketers should approach custom research when targeting parents and kids. Alisha is an executive vice president at Smarty Pants, a custom research and strategic consulting firm. Alisha leads research initiatives for a diverse set of Smarty Pants’ clients including Target, LEGO, Aetna, PBS Kids, and Kellogg's. Prior to joining Smarty Pants, Alisha designed and facilitated global research initiatives for Hasbro. Alisha’s depth of experience with youth research has positioned her as an exp...
2023-05-3138 min
Family FirstThe Wild World of Marketing to Parents with Lance BlackIn this episode, Lance shares more about the mission at Gabb Wireless for keeping families connected by protecting kids and offering peace of mind for parents with safe technology solutions. He talks about how empathy is embedded into the DNA of Gabb Wireless and shares an incredible statistic around kids media screen time and what he means by "Living Beyond the Screen."
2023-05-1827 min
Family FirstThe Wild World of Marketing to Parents with Julian FranklinJulian has some of the most diverse career experiences you might find from a marketer including starting in sports with a 7 year run at the Toronto Blue Jays. This was followed by time running sponsorships at Weston Foods out of Canada that included his leadership as a sponsor of the 2010 Olympic Winter Games in Vancouver. He then spent an accomplished 10 year career at Kraft Heinz including stints running shopper teams, consumer engagement, and as the portfolio lead on sports & entertainment partnerships, negotiations, and retail activations including the NHL, MLS, Stephen Curry, WWE, USA Hockey, Chicago Blackhawks, Los Angeles Kings, am...
2023-04-2529 min
Family FirstThe Wild World of Marketing to Parents with Matt BarlowMatt has led marketing and managed brands including Whirlpool, Slim Jim during his time at ConAgra Foods, Bel Group, and is currently the Director of Marketing at Plum Organics, recently acquired by Sun-Maid. In this episode Matt talks about the unique challenges for marketing to new Moms, what it means to be a "digital-first" brand, and how Plum positions itself as a trusted resource that supports parents mental health journey.
2023-03-2125 min
Family FirstThe Wild World of Marketing to Parents with Tiffany KruminsTiffany's infectious spirit has attracted the attention of media such as Dr. Oz, Fox Business, Entrepreneur, Forbes, and most recently the Today Show. She was even touted in The Huffington Post as a modern day Mary Poppins. Tiffany cruised from nanny to inventor to entrepreneur on a wave of uncanny creativity, cunning business strategies, and substantive causes that tugged at her giving heart. A respected inventor, iHeartRadio host, motivational speaker, successful entrepreneur, and mother of four, Tiffany now leads all of her ventures with a daily intention that business success and personal fulfillment are not mutually exclusive.
2023-03-0826 min
Family FirstThe Wild World of Marketing to Parents with Katherine WintschKatherine is the founder and CEO of The Mom Complex, where she helps some of the largest companies in the world, such as Walmart, Johnson and Johnson, Pinterest and Chobani develop better products and services for mothers. She is also author of the popular book, Slay Like A Mother, which Parade Magazine named one of the top 10 life-changing self-help books of the year.
2023-02-2726 min
Family FirstThe Wild World of Marketing to Parents with Jenna PaquinJenna has spent the better part of the last decade working in FMCG marketing with some of the country's most well-known brands including Lysol, Coca-Cola, Honest Tea & Resolve. She is currently the category manager for the Airwick Equity team at Reckitt Benckiser. In this episode, Jenna talks about how some of the brands she leads think about advertising to parents including the value of using simplicity to craft marketing messages while prioritizing the link to emotional benefits by being a purpose-led brand.
2023-02-2027 min
Family FirstThe Wild World of Marketing to Parents with Miguel ZorrillaIn this episode, Miguel shares his thoughts on the unique challenges that come with marketing to parents. Miguel offers several examples from his time leading Butterfinger, and now Kinder Joy, including examples for how they leverage partnerships across sports, movies, gaming, and the value of influencer marketing to amplify brand fandom. Miguel also talks about how to approach reaching the new family environment reaching beyond Mom & Dad, while also staying grounded in research and insights from a core group of their primary consumers using a panel they call the Kinder Community of Moms. He also shares what they prioritize whe...
2023-02-0716 min
Family FirstThe Wild World of Marketing to Parents with Lesa UkmanLesa Ukman is widely regarded as the Godmother of Sponsorship. In this episode, Lesa shares her work as a pioneer in measuring the fair market value of sports, arts, entertainment and nonprofit sponsorships. Lesa offers several illustrative examples of best in class sponsorships and highlights why primary research should be the starting point.
2023-01-3135 min
Family FirstThe Wild World of Marketing to Parents with Mary Katherine "MK" Woltz"MK" Woltz shares her thoughts on the rise of retail media networks including the value for the data and insights these channels offer. MK talks about how being a parent has influenced her perspective as a marketer and how having less time has made her more efficient at her job. In our discussion, we also dive into new sponsorship opportunities for marketing to parents and kids, the value of licensing, how Danone approaches ESG, sponsorship ROI, and how to strike the right balance of digital and experiential partnerships.
2023-01-2424 min
Family FirstFamily First TrailerWelcome to Family First: The Wild World of Marketing to Parents. My name is Mark Giovino, CEO and founder at the Allionce Group. We'll be learning from some impressive marketers who will share their challenges, successes and advice for how they've approached marketing to parents.
2023-01-0302 min
Sponsor TalkMark Giovino | Founder & CEO of Allionce GroupIn this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families.
2021-12-1347 min
The Better QuestionsHow To Change Your Life By Designing Your Day - Yaro Starak“What you focus on in the moment becomes who you are in the future… but until you find direction, every path looks interesting." Yaro Starak is blogger and podcaster who decided after graduating college that he would never work for someone else or have a real job again. Since the age of 19, Yaro has been running his own online businesses that have gone on to produce seven figures. He has been featured in Forbes, Entrepreneur, Foundr and interviewed in close to 300 different podcasts. The average lifespan of a blog is reportedly 3-4 months, whereas Yaro’s blog continue...
2019-06-0144 min