Shows
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives2025 Pricing Predictions: Insights from Industry ExpertsHow will AI, inflation, and shifting market dynamics impact pricing in 2025?In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise of AI-driven pricing to the risks of dynamic pricing missteps, this episode explores the biggest trends shaping the future of pricing—and what retailers must do to stay ahead.Featured Experts:🎙️ Stephan Liozu – Chief Value Officer, Zilliant🎙️ Per Sjöfors – Author of The Price Whisperer🎙️ Oliver Banks – Retail Transformation Expert, Author of Driving Retail Transf...
2025-01-3024 minPricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesData-Based Decision-Making in Retail & E-Commerce with Dr. Markus Husemann-KopetzkyIn this episode of Pricing Heroes, we sit down with Dr. Markus Husemann-Kopetzky, founder and managing director of the Price Management Institute, a boutique consultancy specializing in price management and price communication. As a senior research fellow, university lecturer, and advisor with more than a decade of experience in management and consulting roles, including over five years at Amazon as a senior manager of pricing and business analytics, Markus brings unique insights from both academic and practical perspectives. Some of you may know him as the author of the Handbook on Psychology of Pricing.We invited him...
2024-12-1135 min
Horváth PodcastMargen schützen – Pricing als Kern unternehmerischer Robustheit
Sinkende Inflationsraten, gleichbleibend hohe Produktpreise und stagnierende Absatzzahlen - in wirtschaftlich herausfordernden Zeiten wird professionelles Preismanagement neben Kostensenkungen und Effizienzprogrammen zu einem entscheidenden Hebel. Diese Podcast-Episode zeigt, warum Pricing-Strategien essenziell für die Stärkung unternehmerischer Resilienz sind – denn jeder Pfeil im Köcher zählt!
Wie können Unternehmen Preise durchsetzen, Margen stabilisieren und ihre Profitabilität sichern? Welche innovativen Methoden stehen ihnen zur Verfügung? Darüber sprechen die beiden Pricing-Experten: Dr. Marcus Demmelmair, Leiter der Business Unit Sales, Marketing und Pricing bei Horváth, und Dr. Markus Husemann-Kopetzky, Geschäftsführer des Price Management Institutes.
2024-11-0524 min
Pricing FriendsPricing Tools mit Dr. Markus Husemann-KopetzkyIhr steht vor der Entscheidung, mit einer Pricing-Software zu arbeiten, um die neuesten Möglichkeiten mit KI nutzen zu können und wisst jedoch nicht, welche Software für Euer Business am besten geeignet ist? Dann solltet Ihr in unsere neue „Pricing Friends“-Folge reinhören! Sebastian hat Dr. Markus Husemann-Kopetzky zu Gast, einen führenden Experten auf dem Gebiet der Preisgestaltung. Gemeinsam gehen sie verschiedenen Pricing-Tools auf den Grund und diskutieren, welche Lösung für unterschiedliche Geschäftsmodelle am besten geeignet ist. Markus spricht offen über die häufigsten Fehler bei der Implementierung von Pricing-Tools und erklärt, wie Unterne...
2024-08-1555 min
CFO BookshelfThe Psychology of PricingIf you have read any books on pricing, the title that stands above the rest is Hermann Simon's Confessions of The Pricing Man.However, suppose you are looking for a book that includes nearly every pricing tactic ever used in business. In that case, I'd start with Handbook on the Psychology of Pricing by Dr. Markus Husemann-Kopetzky. The subtitle is 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know.While this book is for the hardcore marketer and CMO, I recommend it to CEOs and CFOs too as pricing is...
2023-10-2153 minPricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesEmergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-KopetzkyOur first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets. Dr Husemann-Kopetzky has shared how some retailers win during uncertainty in the market and why an elasticity-based approach to pricing is the key to success. ----------Dr Markus Husemann-Kopetzky's LinkedIn: https://www.linkedin.com/in/dr-markus-husemann-kopetzky/Subscribe to the weekly newsletter "Pricing...
2022-10-1122 min
Which profession#9: Pricing Researcher and Pricing AdviserIn this episode I am interviewing Markus Husemann-Kopetzky, who is a Pricing Researcher and a Pricing Adviser. Markus is a multi-faceted person who combines in himself three different professions: Consultant, Researcher and a Teacher. In this episode Markus will tell you about his profession, more about what he does in the daily work, how he ended up founding his own business as well as how he managed to combine work and studies. He will also give very valuable advice on career and growth.
2022-02-0738 min
ShoppernomicsEpisode 19 - Markus Husemann-KopetzkyPhil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.
2019-09-1400 minShoppernomicsEpisode 19 - Markus Husemann-KopetzkyPhil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.
2019-09-1457 min