Shows
Why It MattersWhy It Matters with Marshall Atkinson, Atkinson Consulting & Shirt Labn this follow-up conversation from the Branded Merch Network Sustainable Merch Summit, we continue to share more insights on "Why It Matters" to produce clean products. Here, Branded Merch Network Co-Founder Jeff Solomon talks with Summit panelist Marshall Atkinson from Atkinson Consulting LLC and Shirt Lab. They discuss the importance of sustainability in the printing industry, emphasizing the need to start with a clear "why" for adopting sustainable practices. They highlighted the misconceptions around water-based inks and the benefits of print-on-demand. Marshall mentioned the Sustainable Green Printing Partnership (SGP) certification and its comprehensive approach to sustainability. Enjoy these nuggets on this all...
2025-10-0305 min
DTF Printing PodcastEpisode 18 | Marshall AtkinsonMarshall Atkinson of Atkinson Consulting and Shirt Lab discusses the benefits of using Midjourney at your DTF print business.
2024-05-2151 min
Last Call For PlastisolMarshall Atkinson w/ Atkinson Consulting | Shirt Lab | Last Call For Plastisol Ep. 28The man, The Midjourney Myth, The screen printing legend Marshall Atkinson joins the show this week to drop some consulting, art and sales knowledge on the listeners and let us tell you, this episode is full of nuggets for you and your shop to use to level up your shops! We also go in depth about Marshalls new bromance Midjourney generative AI. Get your notepads out, a fresh cup of coffee and get ready to learn some things from an industry expert. Cheers!
Marshall Atkinson
atkinsontshirt.com
marshall@marshallatkinson.com
2024-04-1257 min
Print Theory Podcast#12 - Marshall AtkinsonSend us a textPrint Theory is a screen printing business in Kingsburg, California. This week we talk to a legend in the Print Industry, Marshall Atkinson. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments.You can find us on social media @printtheorycoSpecial Guest: Marshall Atkinson@marshallatkinsonwww.midjourneyexperience.comhttps://printtheory.comMusic: "Feel the Air" by Ikolikshttps://artlist.io/royalty-free-music/song/feel-the-air/122583...
2024-04-0840 min
Print Theory Podcast#11 Marshall AtkinsonSend us a textPrint Theory is a screen printing business in Kingsburg, California. This week we talk to a legend in the Print Industry, Marshall Atkinson. Listen to the team share stories about what happens behind the scenes as well as some of our most embarrassing moments.You can find us on social media @printtheorycoSpecial Guest: Marshall Atkinson@marshallatkinsonwww.midjourneyexperience.comhttps://printtheory.comMusic: "Feel the Air" by Ikolikshttps://artlist.io/royalty-free-music/song/feel-the-air/122583...
2024-04-0137 min
InkPod PodcastUnlocking Creative Potential: A Deep Dive with Marshall Atkinson on AI in Design.In this enlightening episode of our podcast, we sit down with Marshall Atkinson, a seasoned consultant and a pioneer in integrating AI with creative design processes. With his extensive background in consulting and his ventures into educational realms through Shirtlab, Marshall shares invaluable insights into the transformative power of AI tools like MidJourney in the design industry. This episode is a treasure trove for designers, entrepreneurs, and anyone curious about the future of creativity and business efficiency. Join us as we explore the capabilities, ethics, and future implications of AI in design, providing you with the knowledge to harness...
2024-02-191h 35
Building your T-Shirt EmpireSpotting Your Ideal Customer with Marshall AtkinsonIn this illuminating episode of the Tshirt Empire, we are thrilled to have Marshall Atkinson as our special guest. Marshall is a well-recognized figure famed for his numerous contributions to Atkinson Consulting and involvement in many other impressive projects.The conversation navigates through an assortment of vital topics, such as the importance of clarity in managing employees, managing customer loss, and the risks of relying on a single client.Marshall shares a useful strategy called the 'Four Sheets of Paper Approach'. He also gives great advice on how to recognize your perfect customer. Plus, we...
2023-08-0951 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 66 - "Avoiding the Pizza Party Mentality"When do you decide to start your own shop? That’s the subject of today’s Success Stories podcast with guest Ray Markey with Evrik Imprints in Flint Township, Michigan.Ray has always believed in himself and what he brings to the table. Gathering resources and pushing out to begin his entrepreneurial journey was the next evolutionary step for him. We’ll discuss that and more on this episode, so stay tuned!
2023-04-1247 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 65 - "Licensed Apparel Printing 101"On today’s Success Stories podcast, we’ll take a hard look at retail merchandising with industry veteran Seth Anderson with Westside Merchandising. You might not know their name, but you’ve seen their work in virtually every mall or concert venue in the United States.With over 160,000 square feet of combined production space in Mexico and the US, Westside cranks out over one million monthly shirts for their clients. Seth will share his journey into the business of licensed products. Buckle up; it’s going to be a great episode today!
2023-03-2233 min
Success Stories with Marshall AtkinsonSuccess Story Ep 64 - "Should You Work With Big Brands?"What happens when a few college buddies get together and start hosting local events? Sooner or later, they will need t-shirts. That’s what happened back in 1984 when Steve Taylor with Native Sons Apparel Printing begin printing and selling their own merch.A lot has evolved for Native Sons since then, and we’ll get into that and more on this next episode of the Success Stories podcast. So, grab some coffee and sit back and hear how Steve has worked to evolve his company into a South Carolina staple.
2023-03-0833 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 63 - "GainingTraction towards Sustainability"We all talk about alignment with our customers. One shop, in particular, has taken that to another level with its focus on sustainability, company culture, and branding, and that is Dom Rosacci’s shop Superior Ink in Denver, Colorado.On today’s Success Stories podcast, we’ll speak with Dom and learn about his shop and its focus on doing things correctly for the outdoor brands and customers they serve. You don’t want to miss this one!
2023-02-2241 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 62 - "Act Like a Fly on the Wall"One mark of success is how you inspire or help other people on this planet. On today's Success Stories podcast, we'll chat with King Tilley about his life's journey has helped him focus on giving back to the world. Buckle up and get ready for a moving and inspirational journey that also has a business edge to it too
2023-02-0844 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 61 - “Why Aren’t We Printing?”One of the true treasures in this industry has to be Richard Greaves. He started in this industry in 1979, in Milwaukee, Wisconsin, and has held many roles and shops and companies in the supply chain.During his career, Richard has traveled the world, assisting shops with improvement and changes, and as always open to assisting someone new to resolve their problems.So get ready to get a hand cramp from the knowledge bombs that he's gonna be dropping today on this episode of Success Stories, and don't say that I didn't warn you.
2023-01-2554 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 60 - "Printing More than a T-shirt"What if you built your business on some core positive attributes like Love and Sustainability? That’s what Citrus Heights, California shop owner Jessica Tillery has done with her business, All Quality Graphics.She turned her background in corporate wellness into a business that is all about giving back and enriching others. On today’s Success Stories podcast, get ready to feel good and learn more about how Jessica and her team are transcending the simple t-shirt into something more.
2023-01-1131 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 59 - "The Right Print To Do"Occasionally in business, we have to take a “Leap of Faith” and trust that things will succeed. That’s the background story with today’s Success Stories podcast guest, Josh Wylie, with IGG Screen Printing and Graphics in El Reno, Oklahoma. It is a family business, and you’ll learn all about how their dedication to doing things the right way has proved to be the winning ticket.So buckle up, sports fans; this one will be a lot of fun!
2022-12-2838 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 58 - "Designing On-Demand with Clients"How do you know when it is right to shift your business from one strategy to another completely? That’s the focus of today’s Success Stories podcast, as we’ll talk to Josiah Blackmore with Red Threads in Midland, Michigan.Red Threads went from a retail focus and in-house production company to one that outsources the work and has brought in a different strategy for B2B work.Josiah will share his thoughts and tips on why not being afraid to shift his business was the correct choice. So get ready for a great show!
2022-12-1429 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 57 - "$10,000 Mondays"As everyone should know by now, the fundamentals of business matter. On today’s Success Stories podcast, LaTonna Roberson - also known as the Lady Print Boss, will share her thoughts on the industry, what are the key fundamentals for running a profitable business, and her views on what’s ahead for the industry.LaTonna operates her company, T-shirt Shop Dallas, with the help of her team of family members and support staff. She has very specific guardrails in place to help the business operate smoothly and profitably, which allows her to share the secrets of her succes...
2022-11-2327 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 56 - “Failure is Learning”Just how good are the processes in your shop? What do you do if you learn something and need to begin installing what you have learned?On today’s Success Stories podcast, we’ll dig into that continuous improvement conversation with Cory Beal with Floodway Print Co in Winnipeg, Canada.Cory’s journey started from the early days as a BMX bike rider who wanted some merch and had the desire to learn how to do it. Now, he has his own shop and has installed Lean processes to make everything run smoother and better.If y...
2022-11-0948 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 55 - "How To Get that Wow Reaction from Clients"It’s been said that it is important to be different if you want to stand out from a crowd. As the self-title Fairy Gothmother in Roanoke, Virginia’s Big Lick Screen Printing, Marj Easterling, has done that. Her local Roanoke magazine dubbed her “the face of custom apparel.”This was no accident. For Marj, what earned her that title was her emphasis on creating the “Wow factor” in everything Big Lick Screen Printing produces. On today’s Success Stories podcast, you’ll hear how Marj and her team throw in that “lagniappe,” which is that unexpected...
2022-10-2637 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 54 - “The Art of the T-Shirt Side Hustle”On today’s Success Stories podcast, we will discuss starting a t-shirt side hustle with the guru on this, Stan Banks.Stan has amassed a large YouTube following for his show “T-shirt Side Hustle,” which has over 100,000 subscribers. But how did he get started? What is it like to have a successful t-shirt YouTube show career? How does Stan see the future of the industry?We’ll get those questions answered and more in this episode of Success Stories.
2022-10-1230 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 53 - "We Can Always Make Another Dollar, But We Can't Make Another Minute"What happens when both you and your wife lose your jobs and also find out that you are expecting your first child? Naturally, you start a business and work both hard and fast to grow your new company.That’s how today’s guest Jonathan Tynes with Kick Print, started out with his shop. Since then, he and his wife Danielle have continually evolved their entrepreneurial journey.On today’s Success Stories podcast, we’ll learn all about starting and evolving your business, to processes, to time management, all the while working with your wife as your bu...
2022-09-2852 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 52 - "I do not believe in price lists"One of the true legends of the industry is Mark Coudray. A master printer, forward-thinking entrepreneur, and mentor to a myriad of shops in the industry. Mark has helped scores of businesses across the globe reach their profit potential.On today’s Success Stories podcast we’ll take a look back to the past, and also be scouting out the future, with insights from one of the most popular figures in the decorated apparel industry.This is an episode you won’t want to miss!
2022-09-1435 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 51 - "The Journey from Streetwear to Merch Powerhouse"One of the most remarkable Success Stories in the industry is Chicago’s own, Culture Studio. In today’s podcast, we’ll be talking with Rich Santo about providing tour merch for some of the biggest names in the music industry, how they launched their own shop software, and how they have grown over the years.Get ready to be inspired as we chat about success with Rich Santo and his shop, Culture Studio.
2022-08-2431 min
Podcasts From The PrinterverseExploring the Apparelverse with Marshall AtkinsonMarshall Atkinson, Owner of Atkinson Consulting, joins Deborah Corn on Podcasts from the Printerverse and shares what it takes to run a successful apparel business and how to get started, about Shirt Lab, associated events, and his podcast Success Stories with Marshall Atkinson Mentioned in Today's Episode: Marshall Atkinson: https://www.linkedin.com/in/marshallatkinson/ Atkinson Consulting: https://atkinsontshirt.com/ Success Stories with Marshall Atkinson: https://podcasts.apple.com/us/podcast/success-stories-with-marshall-atkinson/id1524636857 Shirt Lab: https://shirtlabtribe.com/jointribenow THREADX Conference: https://www.printing.org/events/conferences/thre...
2022-08-1240 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 50 - "Wisdom from a Legend"What would you do if you could spend some time with a person who has been active in this industry since 1976? What questions would you ask? What would you want to know?That’s what we’re going to do on this episode of Success Stories as our guest for the podcast is none other than Charlie Taublieb. If you have attended a trade show in the past twenty years you may have taken one of his classes. You may have also tuned into his popular Charlie’s Corner Zoom series, or watched the dozens of videos that featu...
2022-08-1039 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 49 - "The Brothers Print"Let’s say you have a family-owned shop that has been around for over 43 years. You’ve gone from the early founding and startup years to the mega national music touring years, to the contract printing (Custom Ink) years, post-contract printing, COVID, and now a whole new era for your company.That’s what we’re going to discuss on today’s Success Stories podcast. Will and Jackson Kulick are brothers, that operate Blue Ridge Graphics in Charlottesville, Virginia. We will hear all about those stories and more on this episode of the Success Stories podcast.So, buckle...
2022-07-2737 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 48 - "Printing Hope"How can screen printing a shirt or running a screen-printing business factor in with the aspect of mental health? What about the concept of running a business with a bigger mission mentality?On today’s Success Stories podcast we are going to hear the amazing journey of Amber Massey who runs T-shirts for Hope in Fortson, Georgia… which is 90 minutes south of Atlanta.So sit back, relax and get ready to be inspired!Amber, welcome to the Success Stories podcast!
2022-07-0625 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 47 - "How Do You Maintain Workplace Productivity?"Today’s Success Stories podcast is all about how you find new information and put it to use in your shop. Terry Keeven with St. Louis Print Company has been refining his business since 2007 with new ideas. We’ll learn where these ideas come from, how he is implementing them, and what it takes to get continuous improvement changes working in a business.Get ready to hear some impactful information that could make a tremendous impact on your shop!So Terry, welcome to the Success Stories podcast!
2022-06-2238 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 46 - "Should You Get Into Contract Printing?"On today’s Success Stories podcast you are in for a real treat, as we have legendary industry character Pete Junior on board to talk about his family business, New Era Apparel in Oceanside, NY.Pete’s father started the business in 1989 with a single table-top press, and now they are one of the go-to shops in the northeast and New York City. We’ll learn about New Era’s roots, and how Pete’s background in sales as a stockbroker has paid off for him in growing the shop after he took over from his dad.
2022-06-0833 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 45 - "How Do You Solve a Problem Like a Pro?"On today’s Success Stories podcast we are going to focus on what it takes to change the focus of your business from one type of customer base to another. That’s what Ron Augelli with We Talk Shirty in Scranton Pennsylvania did, and he is going to share his insights with that journey.So grab some paper and a pencil and come along for the ride as we walk you through that journey of getting from A to B, and what you need to do.
2022-05-2534 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 44 - "Points for Better Company Culture"In today’s Success Stories Podcast, we will be hearing from Bobby Harris with K&B Promotions in Arlington Texas about how he’s built his shop around an excellent proactive culture, with the main ingredient being based on teamwork.Bobby’s shop is a contract decorator, and they handle screenprinting, embroidery, DTG, banners, and other work for their customers. They are all about quality and a quick, hassle-free experience.
2022-05-1132 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 43 - "Can't 'Fish' without a Niche"On today's Success Stories podcast, we're going back to school. Shirt School that is, with the one and only Kerry Egeler. Kerry runs a highly successful online program that helps teach people how to succeed in the apparel industry. Whether it is with a Shopify store or another online platform, he has helped folks grow and manage their business with his educational workshops and videos. So get your pencils and paper ready to start taking some notes. This is an incredible episode that I'm sure you're gonna be able to learn from!
2022-04-2730 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 42 - "It's a Family Affair"On today’s Success Stories podcast we are going to focus on what it is like to build out a family business that actually works. Heather Streible is the leader of a woman-owned apparel decorating company, Replica Screen Printing, that she runs with her family in Cave City, Kentucky. Their dedication to perfection, friendly customer service, and reputation for doing high-end detailed work have garnered Replica Screen Printing a loyal following.We’ll learn how Heather and her family have come together to make this shop a powerful presence in their community.
2022-04-0623 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 41 - "From Punk Rock Dreams to Screen Printing Passions"Sure, you've been in business for a few years... has the daily grind wear you down to a knob? Have you lost your passion for what you thought was an earth-shattering career move a few years ago? That absolutely is not the case with today's guests on this episode of Success Stories. Austin, Texas-based Tony Diaz with Industry Print Shop has been cranking out some of the most creative art-driven work since 2007. Whether it's posters or apparel, you can be sure that Tony's team is knee-deep in the fun of putting together some amazing work. We...
2022-03-2336 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 40 - "What To Do with Trends"When something is sales are booming, we often call that action a “trend.” This is when you want to strike while the iron is hot because we all know that trends can come and go.On today’s Success Stories podcast, we’ll speak with one of the leading experts on trends, Jessica Gibbons-Rauch with Trendependent as she’ll help dissect what it takes to stay on top of the latest trends. Trendependent is a fantastic source of knowledge for businesses that want to discover the right merchandising choice for their clients. Whether it is products, col...
2022-03-0923 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 39 - "You Can't Manage What You Don't Measure"Have you ever wondered how the top sales professionals in our industry actually build their success? Where do they start? How do they identify the right opportunities? What helps them sustain the growth with the most profitable clients?On today’s Success Stories podcast, we’ll be discussing all of that and more with one of the top sales minds in the business, Justin McKibben with Melmarc and also the McKibben Group. He has a unique strategy and perspective on this that just might be the right tool for you to use in your business.So, get...
2022-02-2340 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 38 - "The Secret to Maximizing Profitability"I have a quick question for you? Are you in alignment with your customers that help you maximize your profitability?That’s the topic of conversation on this episode of Success Stories. Shawn LaFave with North Georgia Promotions in Alpharetta, GA will help decode the mysteries surrounding this idea. He’ll give tips on what you need to do to change your business to make more profit.If that is something you feel that you need to hear, then stay tuned to this episode of Success Stories!
2022-02-0931 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 37 - Spectrums for SuccessMany shops in the decorated apparel industry have tied their success to a social mission or maybe they support a cause.On today’s Success Stories, we’ll speak with Patrick Bardsley and Josh Mirsky with Port Washington, NY-based Spectrum Designs on their mission to employ staff members that are on the Autism Spectrum. Instead of only fundraising and giving to a cause, they are directly impacting the lives of people with Autism through employment, training, and support.If you have supporting companies that are interested in cause marketing or maybe you have a direct inter...
2022-01-2621 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 36 - "Success and Future Industry Changes"If there's one person as uniquely qualified to discuss the future of the industry is Paul Bellantone. With HALO Branded Solutions, he recently made the switch from running PPAI, an organization dedicated to the advancement and education in the promotional products industry, to a senior VP role of sales at HALO. In this Success Stories podcast, we'll discuss the transition from his serving the industry to selling to the industry and where he feels the big moves will be in the coming year. Get your paper and pen out and be ready to tak...
2022-01-1234 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 35 - "Finding the Perfect Style"For creating unique designs for apparel, what medium do you use and typically stick to for orders? How do you learn something unique? On today's Success Stories podcast, we'll speak with Artem Ionitsa owner of Logo Unlimited in Woodinville, WA about he has created a unique approach to satisfying customers by offering a wide range of decoration methods. Logo Unlimited employs traditional screen printing and embroidery, but also offers laser-etching, heat transfers, dye sublimation, embossing or debossing, applique, patches, and custom labels, plus mixing anything together for a multimedia approach. In this episode, we'll learn ho...
2021-12-2239 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 34 - "How to Direct Target New Customers"If you've ever wondered how a recording artist or brand has so quickly developed a merchandise line of their own, chances are someone like Todd Moen with KREATIV LAUNCH was behind it. Todd's company specializes in bringing ideas to life. With over 25 years of experience in production, distribution, and licensing, KREATIV LAUNCH has been the go-to partner for many well-known brands, such as the Rolling Stones, ACDC, the Grateful Dead, HBO, NFL, the NBA, Microsoft, as well as a host of others. In this episode of Success Stories, Todd will break down his approach for how he...
2021-12-0849 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 33 - "It's All About the Customer"On today’s Success Stories podcast we will have a real treat. Brian Jolin with Jolin Promo will discuss how he uses the foundation of stories to sell and engage customers.Brian is a certified StoryBrand professional, and we’ll learn how that has helped him over the years connect and align with his clients to serve them better. Brian has a personalized approach that helps clients find the right products to serve their needs best.You don’t want to miss this episode that is sure to connect with you on many different levels.
2021-11-2324 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 32 - "Evolving your Sales Process for Company Profit"Are you in sales for decorated apparel? If so, you might want to pay attention to this new episode of Success Stories as Josh Appelbaum who runs the Apparel Division at Hit Promotional Products, will be discussing his approach to sales. That's right, we'll be chatting about the evolution of the apparel sales process, and how you should be thinking about if you want to increase your numbers for your company. Josh has a great track record in this area, and his unique perspective on selling is going to make a great topic for the show. So g...
2021-11-1035 min
The Big Breakdown: A Coaching PodcastCoaching Vision with John AtkinsonThis week on The Big Breakdown: A Coaching Podcast we are joined by John Atkinson, High Performance Director and National Coach at Canada Swimming! John has been working within high performance swimming for 24 years with roles in Australia and Team GB. In this episode he joins Kris and Harrison to discuss coaching vision, and shares examples of his experience when he took over Canada Swimming in 2013 as they build for the Rio and Tokyo Olympic Games.
It's a fascinating discussion for any sports coach, at any level, who is looking at shaping and implementing a vision for...
2021-11-101h 09
Success Stories with Marshall AtkinsonSuccess Stories Ep 31 - "Cloning Your Best Customers Can 3X Your Profits"Is your company completely dialed in to your exact target customer? Do you hit the bullseye every time?That’s what we’re going to focus on with today’s Success Stories podcast as Salinas, California-based Darryl Garcia with Color Tech will be discussing his journey to align his business goals with the customers he can serve best.A former UPS driver, Darryl knows all about the hustle. He’s created something special with Color Tech that is laser-focused on alignment and profitability. This is an episode that will get you to rethink how you are handlin...
2021-10-2734 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 30 - "The Value of a Company's Core"On today’s Success Stories podcast we’re going to explore how the notion of core values plays an integral role in the development and growth of a company. Both internally with employees, and also externally with how customers are served.Julie Denton leads the business development and customer service team with Blue Cotton will chat today about their four core values:Customer-CenteredProfit and GrowthIntegrity and CharacterFamily AtmosphereSo, get ready to take some great notes and learn how this stellar environment has lead to amazing growth and success for Blue Cotton!
2021-10-1326 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 29 - "Happiness is Equal to Success"As a business owner, how do you set up your company to work for you? That’s an interesting point, and one that we are going to get into in tremendous detail with Mike Chong with Merch Monster on today’s Success Stories podcast. Mike operates his business out of Oakland, California but also spends a lot of the year traveling. He has built his business to not only maximize profit but also get more out of life in general.On this episode of Success Stories, we’ll learn the steps that Mike took to not only...
2021-09-2238 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 28 - "The Elephants in the Screen Printing Industry"There is one shop in the industry that is best known for their technical expertise, willingness to experiment, and also their ability to train other shops on best practices...and that is with Lon Winters’ shop Graphic Elephants.Lon has been running his Elizabeth Colorado-based shop since 1993 and is world-renown for his expertise in screen printing.On today’s Success Stories podcast, we’ll speak with Lon about using specialty printing inks and techniques, the recipes for success, what he’s learned along the way in his career, and maybe even a glimpse into the future...
2021-09-0833 min
Success Stories with Marshall AtkinsonSuccess Stories EP 27 - "The Ace of Political Fundraising Campaigns"Have you ever wondered who is behind the amazing success of political fundraising for campaigns? On this episode of Success Stories, Christl Mahfouz with Ace Specialties in Lafayette, Louisiana will share her story of the success of building a branded merchandising business that focuses on fundraising and politics.During the discussion, you’ll hear how she started her business in 2007 focusing on the oil and gas industry but pivoted in 2015 into the political arena. In 2020, Ace Specialties raised over a billion dollars for candidates through branded merchandise and online stores.Whether you work with...
2021-08-2533 min
Success Stories with Marshall AtkinsonSuccess Stories EP 26 - "The Ups and Downs of Hybrid Printing Technology" with Sean KirkpatrickOne of the most fascinating developments in apparel print technology that has surfaced in the past few years has been the development of hybrid digital and screen printing technology. This means that screens are used for the underbase, and a digital print is printed over that.This gives the shop plenty of capabilities to explore and capitalize on with their product offerings, workflow, and more.On today’s Success Stories podcast, we’ll talk to Sean Kirkpatrick with Integritees in Lubbock Texas, and explore the reasons why he jumped into hybrid printing with both feet and...
2021-08-1121 min
Success Stories with Marshall AtkinsonSuccess Stories EP 25 - "How Does Humor Play into How You Think About Sales?" with Ron GoodwinHow does humor play into how you think about sales? Not sure if you ever have considered that, but I know one person that has, and it is Ron Goodwin with Goodwin Graphics in Cohasset, Massachusetts.Ron has been using humor in his sales approach since 1976 to help keep his customers coming back and develop relationships. 45 years later, some of his best customers have their sons or daughters doing business with his shop. Now, that’s loyalty.In this episode of Success Stories, we’ll learn how he speaks their language keeps his customers coming back fo...
2021-07-2824 min
Success Stories with Marshall AtkinsonSuccess Stories EP 24 - "Turn the Tables on Marshall" with Marshall AtkinsonGuess what? With this episode, Season 1 of the Success Stories podcast is officially in the books! Thank you so much for tuning in and enjoying the stories of success that have been shared on this show.We thought it might be fun to turn the tables on me as the interviewer, and we’ve asked some of the guests from this season to record and send in some questions for me to answer. Six of this year’s guests were asked to ask me three questions. One was on a topic I gave them, question two was...
2021-07-1458 min
Success Stories with Marshall AtkinsonSuccess Stories EP 23 - "Competing in an Oversaturated Market" with Sara Webb with InTandem PromotionsAre you trying to compete in an oversaturated market? These days, that can be a challenge even for experienced veterans of our industry.On today’s Success Stories podcast, Sara Webb with InTandem Promotions in Kennesaw, Georgia, will help you unlock the secrets of infiltrating and succeeding despite overwhelming competition. Sara will share some tips and tricks that have worked for her and allowed her to be one of the top sales leaders in the promotional products industry.If you are in sales, this is one that you don’t want to miss!...
2021-06-3037 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 22 - "Turn Your Hobby Into A Money Making Machine" with Scott DawsonOne way to expand your opportunities in business is to niche down and use a hobby or something that you are passionate about as a starting point. On this episode of Success Stories, Scott Dawson with East Coast Screenprinting in Okeechobee, Florida will be sharing his story of how he turned his love for motorcycle racing into a successful business.So if you are ready to rev up your sales, Scott has a story or two that just might help.
2021-06-0929 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 21 - Printing T-shirts for a Cause - with Rick Roth with Mirror ImageSometimes a basic t-shirt is more than just a shirt. It can be a social or political statement.On this episode of Success Stories, Rick Roth with Mirror Image in Pawtucket Rhode Island will share his story of success with producing apparel for Human Rights campaigns, Amnesty International, and Farm Aid, to name a few. Rick will talk about his involvement with these movements has led to not only business success, but personal success as well.Get ready to learn about these things and more on this episode of Success Stories!
2021-05-2639 min
Success Stories with Marshall AtkinsonSuccess Stories Ep 20 - Lean Six Sigma Drives Profits with Ali Banholzer with Wear Your Spirit WarehouseHave you ever wanted to make your business more efficient but simply didn’t know where to start?On this episode of Success Stories, we’ll learn about the journey that one apparel decorator took, as she earned her Six Sigma Black Belt while making her shop more efficient. Ali Banholzer with Wear Your Spirit Warehouse in Huntingtown, Maryland is our guest on this episode. We’ll learn how she got started, what she learned on the way, and even what steps that you should be doing in your shop to be more efficient and successf...
2021-05-1254 min
Success Stories with Marshall AtkinsonEpisode 19: "Using Tik Tok for Sales and Lead Generation" with Natasha Rawls with the MRL GroupI’m sure you’ve heard the phrase, “People buy from people they like.” On today’s Success Stories podcast, we are going to be talking to probably one of the most likable people in the industry, Natasha Rawls with The MRL Group about her experiences on using TikTok to cultivate new relationships.If you have ever wanted to try to put together a short and engaging video to help with your marketing or lead generation, then this podcast episode is for you.So, get ready to take some notes and be ready to explore how to buil...
2021-04-2830 min
Success Stories with Marshall AtkinsonEpisode 18 - "Be Your Authentic True Self" with Monica Maglaris with Liberty Print CoIf you are a successful contract decorator, you know that you don’t sell ink or thread on cotton...what you sell is Trust with a capital T.One shop in Connecticut has found a higher level of success by generating trust through hard work, creativity, getting the job done, and simply being their authentic selves. On today’s Success Stories podcast, we’ll speak with Monica Maglaris with Liberty Print Co about what it takes to be successful as a certified women-owned and LGBT company in this highly competitive industry.
2021-04-1432 min
Success Stories with Marshall AtkinsonEpisode 17 - "Best Practices for Bandanas" with Holly & Heather Trevino from Planet ApparelOne of the most overlooked garments in the promotional and decorated apparel industry is the ubiquitous bandana. This staple has been around our necks, heads, and faces for a very long time.Currently, there is a renaissance happening in the marketplace for people wanting customized bandanas for their events, company fundraisers, and giveaways. On this episode of Success Stories, we’ll talk with Holly and Heather Trevino, owners of Planet Apparel in San Diego, California about how they have become the go-to partner for all things bandanas.We’ll dig into some history, who are good cu...
2021-03-2442 min
Success Stories with Marshall AtkinsonEpisode 16: "Changing Business Direction" with Sandlot SportsThe COVID-19 pandemic has brought many small businesses to their knees, or frankly, completely out of business.One Michigan business, Sandlot Sports, made a dramatic shift in their business from athletic and sports event-based apparel and merchandise to more of a B2B focus. On today’s Success Stories podcast, we’ll be chatting with Ryan Dost and Adam McCauley about their business, the shift in a new direction, and their plans for the future in 2021 and beyond.If you have been trying to move your business in a different direction, this is one episode you d...
2021-03-1032 min
Success Stories with Marshall AtkinsonEpisode 15: "The Art of Leveling Up" with Eric Solomon from Night OwlsHow are you with the mindset of failing? I know that I usually learn more from my mistakes, than from my successes. How about you?As we move through our careers and business, the concept of constantly evolving and learning has helped one business thrive.Eric Solomon with Night Owls in Houston Texas has taken the concept of leveling up by constantly challenging themselves to do better. On today’s Success Stories podcast, we will explore the notion of how learning and the concept of intentionally conquering challenges have set them apart from other...
2021-02-2440 min
Success Stories with Marshall AtkinsonEpisode 14: "A Revealing Clinic on How to Turn Struggle Into Rewarding Success" with Joelly Goodson with GenumarkOn today’s Success Stories podcast, we are going to talk about the “journey” that people have in the industry with Joelly Goodson, who is a self-described “Branding Badass” with Genumark in Calgary Canada.People start down their career path for whatever reasons, and it is always full of ups and downs. Joelly has mastered the art of sales for Genumark to the point where she is recognized as the go-to person that can help.How did she go from “Zero to Hero” in this industry? That’s the topic of today's Success Stories discussion.
2021-02-1029 min
Success Stories with Marshall AtkinsonEpisode 13: "It's Time to Hop on the Print On Demand Train" with Kevin Oakley and Shane Snodgrass with Stoked on PrintingOne of the biggest emerging trends in the decorated apparel industry is the notion of “Print on Demand”. This is the idea that you sync up the decoration of the shirt with the order when it is sold, and not in advance.This high-wire trapeze act happens courtesy of technological advancements in logistics, printing, workflow, and equipment.On this episode of Success Stories, we will chat with Kevin Oakley and Shane Snodgrass, the owners of Stoked On Printing in Las Vegas, Nevada about their push into this new ballgame for apparel decoration. What it means to the...
2021-01-2730 min
Success Stories with Marshall AtkinsonEpisode 12: "Turning Your Troubles Into Dollar Signs" with Mark Graham with commonskuWhere a business owner’s journey starts, and where they end up is the topic of today’s Success Stories podcast.In 1997 Mark Graham founded Rightsleeve, a promotional design agency in Toronto, Canada. The firm specializes in merchandising aimed at businesses, schools, camps, and organizations. Mark successfully operated that business for 22 years before selling the company to Genumark in 2019.Along the way, Mark founded another company, commonsku, which is a trusted CRM, order management, and social collaboration tool for the promotional products industry.Today’s Success Stories podcast will focus on the origins of Mark’...
2021-01-1334 min
Success Stories with Marshall AtkinsonEpisode 11: "How to Hit the G.A.S. on Growing Your Business" with Tom Rauen with Envision TeesMany businesses talk about growing their sales and setting goals. For apparel decorator and marketing king Tom Rauen with Envision Tees in Dubuque Iowa, expanding the business and obtaining new customers has been a focus.He has developed an interesting way of doing that with his “Growth Acquisition System” or G.A.S. for short.On this episode of Success Stories, we will dig into exactly what this unique approach is, and why it is working so well for Tom at Envision Tees.
2020-12-2123 min
Success Stories with Marshall AtkinsonEpisode 10: "Their Favorite Books of Wisdom" with 14 Industry Leaders!It’s no secret that many people gain tremendous insight and inspiration from reading books. And by reading, I’m including paper-printed books, ebooks, and of course, audiobooks.As many people tend to buy and share their favorite books as holiday presents, on today’s episode of Success Stories, I’ve asked a wide array of industry leaders to give us their favorite tips and recommendations for books that they have enjoyed this year.So whether you are looking for a new book to glean some insight about something, or the perfect gift for your staff or...
2020-12-0950 min
Success Stories with Marshall AtkinsonEpisode 9: "Play Customers Their Favorite Song" with Brett Bowden with Printed ThreadsThese days there is a lot of talk about trying to find a competitive advantage that gives your company an edge. One apparel decorator in North Fort Worth Texas has found that edge, and what they are doing may surprise you.Printed Threads is a full-service merchandising company that specializes in high-quality screen printing, embroidery, retail finishing, and fulfillment services. Brett Bowden is the self-proclaimed “El Capitan” of the shop, and his fun, creative, and sometimes quirky style carries over to his staff of dedicated professionals.Today on Success Stories, we will dig into what makes...
2020-11-2346 min
Success Stories with Marshall AtkinsonEpisode 8: "How to Run Apparel Programs for Big Brands" - with Jordy Gamson with IceboxHave you ever wondered who is handling the apparel programs for some of the largest and most well-known brands? The answer can be found with one Atlanta branding and promotional merchandise agency, Icebox. Founded in 2001, they have been building turn-key solutions for corporate clients that include product sourcing, in-house design, production, warehouse fulfillment, and global distribution. Their 125-person strong agency has helped brands such as Delta Airlines, Hooters, Buffalo Wild Wings, Moe’s Southwest Grill, and AT&T with their apparel programs and other needs. On today’s Success Stories podcast, we’ll learn mor...
2020-11-1123 min
Success Stories with Marshall AtkinsonEpisode 7: "Collegiate Sales & Jimmy Kimmel Fame" with Brayden Jessen with Zome DesignMany apparel decorators design, print, and produce orders for the collegiate or school market. Building more sales is a game that everyone wants to win.On this episode of Success Stories, we’ll speak with Spokane Washington’s Brayden Jessen with Zome Design on how they build a better platform for this unique market. What goes into making their program successful? What about marketing or distribution?We’ll get a behind the scenes look at one of the Northwest’s best shops and how they tackle this end of the business.
2020-10-2831 min
The Authority ProjectPivot & Move Your Business Past Disaster w/Marshall AtkinsonListen as Marshall shows you how to pivot your business from the pandemic and not only survive but thrive. It's possible and he's going to give you the blueprint to do just that. If you're looking to figure things out in times like these, this is the one for you!
Marshall Atkinson is one of the leading production and efficiency experts for the decorated apparel industry. He is the owner of Atkinson Consulting, LLC.
As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability.
2020-10-2337 min
Success Stories with Marshall AtkinsonEpisode 6: "Sell Trust, Not Decorating" with Traci Miller with Color3 EmbroideryOne thing that contract apparel decorators sell most is Trust, with a capital “T”. Sure, you can focus on the embroidery, screenprinting, heat transfer or other methods of embellishing a garment, but seasoned contract professionals know that sales for them are not transactional. Everything is about the relationship.To that point, on this episode of the Success Stories podcast, we’ll be discussing the wholesale side of apparel decorating with seasoned veteran Traci Miller with Color3 Embroidery in Warren, Ohio. She’s been in the industry for over 25 years and knows how to make business relationships work.
2020-10-1428 min
Success Stories with Marshall AtkinsonEpisode 5: "Purpose Driven Sales" with Roger Burnett with Social Good PromotionsPromotional marketing companies have always tried to connect the best products for the best use cases for their clients. But do they always make the world a better place?One company has found success with targeting the marketing needs of clients and aligning them with products that offer a deeper and more meaningful story.Social Good Promotions works diligently to link promotional marketing products that serve more than just simply giving a platform for a logo, they are authentically socially responsible and “give back” in some way. On this episode of Success Stories, we’ll...
2020-09-2336 min
Success Stories with Marshall AtkinsonEpisode 4: "Creating Impactful Apparel Designs for Clients" with Jeremy Picker with AMB3R CreativeHow do you tie creative art development into more sales? On this edition of the Success Stories podcast, we’ll dig into that by discussing how Jeremy Picker and his team of creative professionals have found success by going the extra mile when developing ideas for their clients. We’ll break it down by examining their process and unique ability to translate someone’s idea into a fully developed apparel merchandise campaign. AMB3R is a Colorado-based apparel design firm that brings fashion to people by creating products that people love. They serve non-profi...
2020-09-0932 min
Success Stories with Marshall AtkinsonEpisode 3: "Lessons Learned From 'Here for Good' Campaigns" with Jarrod Hennis with Rockford Art DeliDuring and after the coronavirus pandemic, many screen-printing shops found success by developing a local “Here for Good” campaign to help surrounding businesses in their community stay afloat during these difficult times.In Rockford Illinois, one business owner, Jarrod Hennis developed a “Here for Good” campaign and assisted businesses in his area to raise money by selling t-shirts. Each shirt sold helped that local business, but also kept Jarrod’s shop, the Rockford Art Deli in business as well.On this edition of Success Stories, we are going to discuss the Rockford Art Deli’s “Here for Good”...
2020-08-2640 min
Success Stories with Marshall AtkinsonEpisode 2: "The Clinic Your Website Can't Live Without" with Shelby Craig with Rocket ShirtsCOVID-19 has shifted a lot more business online recently and with great uncertainty ahead, you'll need to make sure people can find you online. In this episode of Success Stories, we'll help you get ahead of the competition and make sure you're set up to drive new business to your website.Shelby Craig with Rocket Shirts will be sharing his knowledge of what you'll need to get optimized, and how it's helped his business. We'll be touching on web design, search engine optimization, and tools that you can use to bring out your best results.Sh...
2020-08-1252 min
Success Stories with Marshall AtkinsonEpisode 1: "Pivoting Out of COVID-19" with Danny Rosin and Robert Fiveash with Brand FuelA lot of revenue streams have dried up due to the COVID-19 situation. Many businesses have been forced to pivot into a new direction.Today we are going to discover how one company has found success with new opportunities. We will be talking about this with Danny Rosin and Robert Fiveash with Brand Fuel. They are the leaders of a free-spirited brand merchandising agency that delivers experiences, eCommerce, inspiration, and results - all while having fun along the way.So, grab a cup of coffee, sit back, and let’s dig into how they...
2020-07-2236 min
Heat Press for ProfitMarshall Atkinson – Practical Advice from an Industry Leading CoachIn this episode we meet Marshall Atkinson from Atkinson Consulting. Marshall coaches apparel decorating businesses, runs a sales and marketing conference and has managed art and operations for several large decorators around the country. In this episode you’ll learn more about Marshall’s journey in the world of decorating apparel and what he’s working on. This is a great episode where you’ll receive sound advice in areas such as measuring downtime, setting up processes and human to human marketing.
2020-04-2246 min
Custom Apparel StartupsEpisode 121 – Business Planning & Process With Marshall Atkinson
[tags]
Episode 121 – Business Planning & Process With Marshall Atkinson
This Episode
2020-03-1654 min
Shirt Lab Answer SeriesEp 32 Ken Seidl - "Sales Closing Techniques: Using Questions"Shirt Lab instructor alumnus Ken Seidl is back and this time we'll be discussing more sales closing techniques that you can use immediately to get more deals.
2019-06-2200 minShirt Lab Answer SeriesEp 31 Mark Coudray - "Using the StoryBrand Framework"Decorated apparel industry legend Mark Coudray drops in on the Shirt Lab Answer Series to discuss how you can use the StoryBrand framework to build a better marketing strategy for your shop.
2019-06-1500 minShirt Lab Answer SeriesEp 30 - Brad White - "Action Plan for Starting a Sales Team"Guest Brad White discusses some tips on what to consider for an action plan when adding a sales team to your business.
2019-06-0700 minShirt Lab Answer SeriesEP 29 ROB GREEN - "Shirt Lab Takeaways & Sharing Differences"Guest Rob Green with Shirt Folk shares his favorite takeaways from Shirt Lab Washington DC with Marshall Atkinson, plus a discussion on the generational differences on sharing or withholding learned information.
2019-05-3100 minShirt Lab Answer SeriesEp 28 Jonathan Tynes "Customizing Your Shop Ink Palette"Guest Jonathan Tynes with Kickprint and Marshall Atkinson discuss the reasons why Kickprint has made a standardized ink palette for their shop and the benefits of standardizing that for color communication.
2019-05-2400 minShirt Lab Answer SeriesSLAS EP27 RYAN WITHROWLearn who is your ideal customer with guest Ryan Withrow from Awesome Communications.
2019-05-1400 minShirt Lab Answer SeriesEp 26 Ryan Moor - "Branding & Selling with Video"Guest Ryan Moor with Ryonet answers sales and branding questions using video from Shirt Lab hosts Tom Rauen and Marshall Atkinson.
2019-05-1000 minShirt Lab Answer SeriesEp25 Bobby Harris "Getting 100% of the Money Upfront"Guest Bobby Harris with K&B Promotions in Texas drops by to chat about how he's changed his sales policy to only get 100% of the money upfront and how that has made a dramatic difference to his shop.
2019-05-0200 minShirt Lab Answer SeriesEP24 GARY FICKEN - "Athletic Apparel Sell on Value"Guest and Shirt Lab Washington DC instructor Gary Ficken with Bimm Ridder Sportswear drops by to chat about selling value in the Athletic Apparel market.
2019-04-2500 minShirt Lab Answer SeriesEp 23 Adam McCauley on "How We're Selling Athletic Apparel"Marshall Atkinson and Tom Rauen talk to Sandlot Sports owner Adam McCauley about the benefits of selling athletic apparel and gear.
2019-04-1900 minShirt Lab Answer SeriesEp 22 SHIRT LAB SNEAK PEEK PORTLANDMarshall Atkinson and Tom Rauen discuss a sneak peek into the line up and topics for the Shirt Lab Portland, OR to be held on August 3, 2019.
2018-12-2600 minShirt Lab Answer SeriesEp 21 SHIRT LAB SNEAK PEEK BALTIMORE - DCMarshall Atkinson and Tom Rauen discuss a sneak peek into the line up and topics for the Shirt Lab Baltimore/DC event that will be held either 5/11/19 or 5/18/19.
2018-12-2200 minShirt Lab Answer SeriesSHIRT LAB SNEAK PEEK ST. LOUISMarshall Atkinson and Tom Rauen discuss a sneak peek into the line up and topics for the Shirt Lab St. Louis event that will be held on March 16, 2019.
2018-12-1500 min
The Big Idea Podcast by InkSoftCritical Business Review with Greg Kitson of Mindseye Graphics | The BIG IdeaIn this episode you’ll learn:
The danger of using other people’s price lists
How focus marketing efforts on the customers who bring you value
Why technology has made screen printing an “amazing combination of a craft and a science”
Greg’s method for holding employees accountable
2017-11-0800 minThe Big Idea Podcast by InkSoftInk Don't Think with Ray Smith of PolyOne | The BIG IdeaIn this episode you'll learn:
How your shop can "raise the bar" on print technique
About the most popular specialty inks, and how to use them in your shop
How mixing colors may seem daunting but can be done in an easy way
A way to tackle the "printing on polyester" challenge
How to turn ink into a source of competitive advantage
2017-10-2500 minThe Big Idea Podcast by InkSoftNext Level Thinking with Adam Walterscheid | The BIG IdeaIn this episode you’ll learn:
About the YourCo. brand and how its products “make the closet, not the drawer”
Adam’s approach to problem-solving, and the importance of measuring and tracking data
The “ISO” mentality for shop management and leadership
Adam’s journey to where he has gotten today.
2017-10-1134 minThe Big Idea Podcast by InkSoftSales Tips with Mark Coudray | The BIG Idea by InkSoftEpisode 006 of InkSoft's The BIG Idea podcast is now live, and believe me when I say it's a must listen for any business looking to grow sales. No matter what industry you're in.
In case you missed any of the previous episodes, not only can you catch up on the InkSoft blog, but you can subscribe, and download on iTunes! Remember to leave a comment and give us a rating.
Back to what is in store for this week...
Increasing Sales by Creating Your Value
Many decorated apparel businesses still focus on price. I mean why not? When sales aren't going...
2017-09-2843 minThe Big Idea Podcast by InkSoftFamily Traditions with Northwest Custom Apparel | The BIG Idea by InkSoftThe BIG Idea Podcast is back with Episode 5.
First of all, I want to thank all of you for the support. As of September 13th, the podcast has been downloaded in 20 countries and 48 states.
Wow!
In case you missed any of the previous episodes (looking at you Montana and Wyoming), not only can you catch up on the InkSoft blog, but you can listen, subscribe, and download on iTunes! Remember to leave a comment and give us a rating.
Back to what is in store for this week...
Keeping the Shop in the Family
Many decorated apparel businesses are owned by f...
2017-09-1441 minThe Big Idea Podcast by InkSoftPrint Industry Vision with Ryan Moor of Ryonet | The BIG Idea by InkSoftThe BIG Idea, an InkSoft podcast hosted by Marshall Atkinson, is back in a BIG way this week. Not only do we have the legendary Ryan Moor of Ryonet on the show, but we are now officially on iTunes.
In case you missed any of the previous episodes, not only can you catch up on the InkSoft blog, but you can now listen and subscribe on iTunes!
Back to what is in store for this week...
Print Industry Vision
Many of us are familiar with Ryan Moor as the founder and CEO of Ryonet, however, were you aware that he...
2017-08-2442 minThe Big Idea Podcast by InkSoftScaling Shop Business with Sandlot Sports | The BIG Idea by InkSoftWant to learn some insider lessons on taking your garment decorating business to the next level?
You're in the right spot!
The Big Idea, an InkSoft podcast hosted by Marshall Atkinson, is back with its third episode.
In case you missed either of the first two episodes, you can check them out here! In episode one, Marshall interviews Tom Rauen on creative marketing, and in the second episode he sits down with Alan Howe of SAATI to discuss screen room secrets.
Scaling Shop Business
Sandlot Sports. Ever hear of them? Well this shop started back in 2008 with a 400 sq. ft...
2017-08-1041 minThe Big Idea Podcast by InkSoftScreen Room Secrets with Alan Howe from SAATI | The BIG Idea by InkSoftInterested in taking your apparel decorating business to the next level?
Look no further.
The Big Idea, an InkSoft podcast hosted by Marshall Atkinson, is back with its second episode.
Want to be more profitable? You're in the right spot! Trying to gain that extra knowledge to rise above the competition? We've got you covered! Learn directly from the people who are making it happen. We’re sharing stories from successful shop owners, industry experts, and decorating specialists every 2nd and 4th Thursday of each month.
In case you missed it, don't forget to check out the premiere episode on crea...
2017-07-2747 minThe Big Idea Podcast by InkSoftCreative Marketing with T-Shirt Record Holder Tom Rauen | The BIG Idea by InkSoftCurious how other apparel decorators are running their businesses?
You’re in the right place.
Welcome to the first episode of The Big Idea, an InkSoft podcast hosted by Marshall Atkinson. Learn to run a better, more profitable business directly from the people who are making it happen. We’re sharing stories from successful shop owners, industry experts, and decorating specialists every 2nd and 4th Thursday of each month.
In this week’s inaugural episode, we’re talking to InkSoft user Tom Rauen of Envision Tees. Tom’s made waves in the industry with out-of-the-box marketing efforts, including breaking the Guinness W...
2017-07-1338 min