Shows
Focus and FlourishOur Lead-Generating Strategies - Marketing Without the GatekeepingWe’re pulling back the curtain on how we market our businesses to generate leads - no fluff, no gatekeeping.In this episode, we’re sharing the marketing strategies that have genuinely worked to bring leads into our food photography businesses. From, Instagram through past projects, alternative social media platforms to targeted pitching a.k.a. reaching out to brands with specific project ideas in mind.We also talk about how optimizing our websites and using location-based SEO helps clients find us organically. Whether you're just starting out or trying to build more cons...2025-07-1526 minFocus and FlourishIt’s Not About the Gear (But Here’s What We Use)We’re firm believers that great photography is more about skill than kit.Creativity, storytelling, and understanding light will always matter more than having the latest gear. But since many of you have asked, we’re pulling back the curtain on what we use to get the job done.In this episode, we share the cameras, lenses, and tools we rely on in our food photography work and why we chose them. We’re also chatting about our experience with Tether Tools (our Season 2 sponsor!) and how tethering has helped improve our workflow on set...2025-07-0846 minFocus and FlourishFrom Quitting to Winning with Food Photography CornerEver felt like walking away from it all? You’re not alone.In this special crossover episode with Rosslyn and Mikyla from the Food Photography Corner Podcast, we’re getting real about the moments we almost gave up on our food photography journeys - and how we turned things around.We talk about the early struggles, the biggest challenges (hello, money stress, burnout, and self-doubt), and the powerful turning points that helped us keep going. From mindset shifts to business wins, practical strategies, and the support systems that lifted us u...2025-06-301h 02Focus and Flourish“Why Is It So Expensive?” How to Educate Clients on Pricing and ProcessOne of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.And when objections come up? We talk about how to handle them with clarity and grace - whether it’s ex...2025-06-2426 minFocus and FlourishHow to Position Your Photography Services - Focus and FlourishMany photographers struggle to communicate the true value of their work and as a result, their services are often seen as just another expense.In this episode, we explore how to shift that perspective.We discuss why F&B brands need strong visual content, the real pain points creatives help solve, and how impactful imagery can directly benefit a client’s business. From improving brand presence to driving sales, we break down the tangible value of what we do and how to confidently price your services to reflect it....2025-06-1727 minFocus and FlourishWinning Bigger Deals: The Art of Upselling and Negotiation - Focus and FlourishWe’re diving into how to get clients on board with larger, longer-term contracts, and how to upsell your services strategically using practical tools.From identifying the right opportunities to structuring offers that feel like a no-brainer, we’re sharing the real tactics that have helped us land our highest-profit jobs to date.If you're ready to boost your revenue and build stronger, longer-lasting client relationships, this episode is for you.THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code FOCU...2025-06-1030 minFocus and FlourishAt the Table with… Yessica Duque - Focus and FlourishToday, we sit down with the incredibly talented Yessica Duque, a commercial food photographer known for her bold visuals, meticulous styling, and empowering presence in the industry.Yessica shares her journey into photography, the moments and mentors that shaped her path, and how she built a thriving business rooted in creativity. We dive into her shooting process, the importance of tethering (shoutout to Tether Tools!), and the tools that help make her worlflow efficient and professional.Whether you're just starting out or scaling your food photography business, this conversation...2025-06-0347 minFocus and FlourishRestaurant Photography Uncovered - Focus and FlourishIn this episode, we uncover the ins and outs of restaurant photography - from how to break into the industry to pricing, workflows, contracts, gear, and more.We share real challenges we’ve faced, tips on pitching to the right clients, and what really happens behind the scenes during a restaurant shoot.Whether you're just starting out or looking to refine your process, this episode is packed with practical advice and insights.THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our...2025-05-2746 minFocus and FlourishFrom Corporate Life to Creative Freedom: Marta’s Story - Focus and FlourishIn this open and honest conversation, Marta shares her path into food photography - from early childhood inspirations to leaving her corporate career and stepping into full-time photography, just one month before the 2020 pandemic changed the world.She opens up about her international journey from Poland to the UK and back, and how those experiences have shaped both her perspective and her business.Tune in for a heartfelt episode filled with personal insights, lessons learned, and the power of embracing change.THANK YOU to Te...2025-05-2025 minFocus and FlourishFrom Passion to Profession: Linda's Story - Focus and FlourishIn this candid and inspiring kickoff to Season 2, Linda shares her journey into the world of food photography - from what first sparked her interest to the people and resources that helped shape her business.She reflects on how her work and mindset have evolved, what’s changed since the early days, and the lessons she's learned along the way.A must-listen for anyone at any stage of their creative business journey.THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡...2025-05-1331 minFocus and FlourishHow to bring together your interests in photography - Focus and FlourishJoin us on the latest episode of Focus & Flourish as we explore the art of blending diverse interests and genres in photography.
Many in our industry feel constrained by the notion of mastering a singular niche, like food photography, and struggle to integrate other passions into their work.
In this candid discussion, we share our personal experiences and strategies for incorporating varied interests seamlessly into both personal projects and client work. Discover how embracing versatility can enhance creativity and open doors to new opportunities. Whether you're drawn to landscapes...2024-03-1231 minFocus and FlourishClient Contracts - Focus and FlourishIn this episode, we delve into the important topic of establishing a robust contract for photography projects.
Join us as we explore the components of a comprehensive contract, from setting clear terms on pricing and payment to outlining licensing rights and cancellation policies.
Should you consider charging a retainer? What key details should your contract include, such as shoot logistics, deliverables, and post-processing expectations?
Tune in as we break down the importance of contract clarity in safeguarding your business and fostering client relationships.
Focus & Flourish is a podcast...2024-03-0534 minFocus and FlourishCultivating an abundant money mindset - Focus and FlourishIn this episode we discuss how to cultivate a positive and abundant money mindset.
As freelancers and business owners, it’s essential to be mindful of your thoughts and their profound influence on your daily actions and energy levels.
From understanding the significance of maintaining a 'financial cushion' to crafting a clear action plan with no room for doubt, we provide actionable strategies to propel your financial journey forward.
Tune in to gain invaluable insights towards financial empowerment.
Resources:
‘Secrets of the Millionaire Mind’ by T. Harv E...2024-02-2726 minFocus and FlourishLicensing and usage fees - Focus and FlourishUnderstanding copyright terms, usage rights and licensing fees in the photography and videography industry is essential, so if you’ve ever struggled to navigate this topic, then this is the episode for you!
We talk about why you should never give away your copyright, how to explain licensing to clients and discuss various ways of negotiating usage rights with your clients.
Resources:
Getty Images Pricing Calculator
AOP usage calculator for photographers
Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale th...2024-02-2026 minFocus and FlourishFee negotiation and money discussions - Focus and FlourishIf you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
In this episode, we explore sales techniques for successful fee negotiations and share valuable insights from our experiences in negotiating fee discounts.
Discover the significance of a well-prepared fee estimate and gain insights into our practices for creating them. Plus, learn effective strategies for handling discovery calls.
Tune in for practical tips on navigating financial discussions with clients.
Resources:
Chris Do Podc...2024-02-1345 minFocus and FlourishHow to set your pricing - Focus and FlourishIf you liked the episode, you can support us here ♥️
Setting your photography prices can be one of the most challenging tasks for your business.
In this episode, we share our experiences in setting our service fees and provide insights into how to calculate prices.
If you've ever wondered about how 'market rates' correlate with your fees, the best approach to calculating prices that leave you motivated, and how to communicate a fee increase to existing or returning clients, be sure to tune in to this podcast episode.
Focus & Flourish...2024-02-0636 minFocus and FlourishOvercoming limiting beliefs - Focus and FlourishHave you ever felt that your own thoughts hold you back from success in your business?
If so, join us in our discussion around limiting beliefs that we’ve experienced, such as imposter syndrome, and how we overcame them.
Learn how you can reframe your perception of what’s happening in your business to create opportunities for growth and view obstacles as learning experiences.
We also share how making connections with other creatives can be a powerful creative outlet as well as a way of forging new friendships.
Resources we mention in t...2024-01-3031 minFocus and FlourishHow do we pitch to new clients - Focus and FlourishIf you liked the episode, you can support us here ♥️
Pitching to new clients is arguably one of the least enjoyable activities within your photography business.
In this episode we share our opinions and experiences when it comes to cold pitching, how we’ve successfully pitched projects to new clients and when, if ever, is a good time to work for free. Plus, we touch on how to attract clients to you via your marketing strategy and online presence.
Resources we mention in this episode:
https://www.apollo.io
https://hunter.io/search
https...2024-01-2336 minFocus and FlourishPassion projects and your portfolio - Focus and FlourishFocus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.
In this episode, we discuss the significance of your photography portfolio and how the work you showcase there impacts the clients you attract.
We also dive into how passion projects can be productive creative outlets that can enhance your portfolio and have the potential to generate work opportunities, as well as develop your creative knowledge and skills.
If you liked the episode, you can support us here ♥️
Marta...2024-01-1637 minFocus and FlourishDiversifying income streams - Focus and FlourishFocus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.
In our debut episode, discover how you can build a successful and sustainable creative business by creating multiple streams of income.
We discuss the importance of diversifying your revenue streams as a food photographer and dive into various ways to earn money in this industry, from working with brands, restaurants and editorials to producing digital products and educational content for others.
If you liked the episode, you can support us here ♥️
2024-01-0947 min