Shows
Scale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersThe TEDx Advantage: From Application to Standing Ovation: Bobby Umar's Insider GuideSecuring a TEDx talk remains one of the most coveted opportunities for speakers, coaches, and thought leaders. But what exactly does it take to not only get selected but to deliver a talk that transforms your career and business? In this illuminating conversation, five-time TEDx speaker Bobby Umar pulls back the curtain on the entire process.Bobby's journey from rejected applicant to becoming a TEDx veteran with over 2 billion social media impressions offers powerful lessons for anyone with a message to share. The most liberating revelation? TEDx isn't looking for celebrity status or extensive credentials – they're seeking co...2025-04-0138 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersCrafting Compelling B2B Content with Instagram Expert Jennifer HermanTired of hearing Instagram is a business must, but not seeing the ROI for your B2B needs?Us too, and that's why we've brought in Jenn Herman.Get ready to transform the way you create content with Jennifer's expert tips. We explore the art of crafting educational and visually appealing posts that captivate audiences and effectively communicate your message. From practical advice on batching content and leveraging B-roll footage to making the most of scheduling tools like GoraPulse, you'll walk away with a toolkit designed to optimize your Instagram presence. Discover how t...2025-01-2150 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersThriving Online: Master Google My Business with Special Guest Jonathan Tran's Proven StrategiesHow does a mobile notary scale business to nationwide and internation heights? Find out how our guest used Google My Business to do just that!Understanding the essential role of Google My Business can be a game-changer for small business visibility and growth. In this enlightening episode, we discuss strategies for maximizing GMB’s potential, the importance of gathering authentic testimonials, and how to respond effectively to customer feedback. Laura and Mary are joined by expert, Jonathan Tran, to share the tactics he uses to grow his business with Google My Business• Importance of Go...2025-01-1438 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersExplore the Impact of Chambers on Local Economies - And Why You Should Join!Unlock the secrets of Chambers of Commerce as we explore their rich history and modern-day impact on business growth and community engagement. Imagine doubling your business connections by understanding the true power of these networks, which have been pivotal since medieval times. Our journey through this episode promises insights into how chambers have transformed from simple trade associations to dynamic engines for local economic development. We share our own stories of finding the right chamber, emphasizing the importance of building a local reputation and fostering genuine business connectivity. Whether you're a newcomer or a seasoned entrepreneur looking to expand...2025-01-0730 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersGift Giving Mastery for the Entrepreneur in Your LifeThoughtful gifting can make a difference for the business owners in your life. This episode provides a diverse array of unique and practical gift ideas tailored for entrepreneurs, covering everything from tech gadgets to personal growth subscriptions. • Highlighting the importance of digital tools for productivity • Recommending desk organizers and docking stations for efficient workspace • Discussing the necessity of comfortable headsets and noise-canceling headphones • Debating the pros and cons of branded gifts • Emphasizing the benefits of ergonomic office chairs • Promoting coffee-related gifts for daily motivation • Introducing smart reusable notebooks as a sustainable alternative • Li...2024-12-2219 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersGain a Competitive Edge by Owning Your Business Vertical/Niche with Speical Guest Michael VickersEver wondered how businesses can truly stand out in a crowded market? Join us as we welcome Michael Vickers, a entrepreneur and consultant, who shares his secret sauce for success: mastering business verticals. Michael promises to enlighten us with his insight on why identifying and owning specific niches is the game-changer you need to prevent business failure. With his practical strategies, you'll learn how to position your business as the go-to choice in your industry, ensuring that you not only survive but thrive amidst fierce competition.But that’s not all. We also explore the dy...2024-12-1642 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersFinding Balance with Gratitude in Business and LifeEver wondered how embracing gratitude could transform your business and personal life? As the season of Thanksgiving approaches, we dive into heartfelt conversations about the power of appreciation in our entrepreneurial journeys. We share personal stories that highlight the unwavering support of our husbands and the invaluable role of a strong support system, be it family or a cherished group of friends. It's easy to get swept away by the pursuit of business goals, but taking a moment to recognize the strength and love from those around us can be profoundly grounding. Reflecting on how our social circles have...2024-11-2622 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersHarness LinkedIn for Business Growth: Unlocking New Features and Strategies for ScaleUnlock the secrets to harnessing LinkedIn's full potential for business growth as your hosts, Mary Fain Brandt and Laura Bashore, guide you through the platform's newest features and strategic approaches to scale your reach. Can vertical video feeds really revolutionize your engagement? We reveal how a friend skyrocketed to 200,000 views by making the most of these tools and share expert tips on crafting content that captures attention, even in silent mode. Discover how to easily manage the nuisance of unsolicited pitches and keep your LinkedIn inbox a space for meaningful communication.Engage with power and precision by l...2024-11-1924 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersEmbrace Change for Business Success: Lessons LearnedAre you ready to transform your business mindset and strategy? Explore the essential lessons we've learned in navigating growth and change, from shifting our focus from career coaching to honing our roles as business owners. Discover how letting go of tasks that no longer bring joy can foster a sense of relief and renewal, keeping your core vision intact even as strategies evolve. This episode promises insights into embracing change positively to prevent stagnation and cultivate both personal and professional development.Find out how setting boundaries and prioritizing self-care can be the backbone of maintaining a healthy...2024-11-1232 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersMaximize Profits and Personal Growth: Insights from Transformative Business Books to Rock Your GoalsUnlock the secrets to sustainable business growth and personal development with insights from three groundbreaking books that have transformed our professional lives. Discover how "Profit First" by Mike Michalowicz can revolutionize your financial management approach, ensuring you prioritize profit and prevent fund misuse by setting up separate bank accounts. Learn from our experiences as we highlight how this method can bring clarity, structure, and sustainability to your business finances, optimizing growth and profitability while maintaining focus on cost-cutting strategies.Are you ready to supercharge your personal and professional achievements? We explore the art of habit formation and...2024-11-0517 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersThrow Back Episode: Transform Your Life with Empowering Personal and Professional Goal StrategiesNext week we have a brand new episode on goal setting. But its more than setting goals, its strategies to kick their butt. See below to sign up for brand new Webinar Mary and Laura have brewed up for you!Before that, we want to tease some of the great insights and strategies with this throw back episode on professional and personal goal setting. We are sharing some personal stories that will show you you're not the only one who doesn't have it all figured out all the time. Our goals is to guide you to the...2024-10-2925 min
All Things RecruitingMastering LinkedIn & AI: Unleash Your Recruiting Power with Mary Fain-BrandtIn this episode I have the pleasure to speak with Mary Fain-Brandt - a LinkedIn Brand Consultant and coach. For over two decades, Mary Fain Brandt has been rocking the training and facilitation world, amassing experience that's as impressive as her achievements. With over 500 clients under her belt, Mary's ability to transform LinkedIn profiles from boring to bada$$ is unmatched, making her a sought-after authority on all things LinkedIn. Mary's track record speaks volumes—she turns LinkedIn profiles into opportunity-generating powerhouses. From career advancements and client acquisitions to landing speaking engagements and recruiting top talent, Mary knows how...2024-10-2336 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersThrowback Episode: The Gig Economy Unveiled: A Path to Entrepreneurial SuccessThis week we are sharing a throwback episode from when we were the Redefine Your Career Journey Podcast. Why are we sharing this? Because many of you are still treating your business as a side hustle. Let's move you beyond that by examining the pros and cons of having your own business!Unlock the secrets of the gig economy and transform your side hustle into a thriving business venture. Ever wondered if your part-time passion could become your full-time career? We promise to shed light on the growing phenomenon where nearly 39% of U.S. adults a...2024-10-2227 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersLaunch and Grow Your Podcast with Special Guest Matthew BladesEver wondered how a to start your own podcast? Wondering if you have something of value to share? So did our guest, Matthew Blades, once at the pinnacle of a 27-year broadcasting career, he shares his personal journey of resilience and transformation. Matthew's story unfolds into the creation of "Learn from People Who Lived It," a strong support network for those seeking growth and connection. Through our conversation, we highlight LinkedIn's unexpected role in forming meaningful relationships, including the serendipitous way we connected with Matthew.Then we dive in to what you want to hear! H...2024-10-1536 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersMaster Facebook Advertising: Unleashing the Power of Strategic Campaigns with Stacy ZealWhat if your Facebook ads could do more than just gather likes and shares? Join us as Stacy Zeal, a fractional CMO and guru in paid social platforms, helps unravel the misconceptions around Facebook advertising. Were talking through the maze of Facebook's advertising landscape, demonstrating why it should be seen as an integral part of your marketing strategy rather than a solitary tool. Her journey from organic social media management to leading paid campaign strategies for top brands equips her with unique insights that are invaluable in today's digital climate.Throughout the episode, we dissect the strategic...2024-10-0837 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersElevate Your Business: Insider Tips for Finding and Building an Exceptional Virtual Assistant Team with Stefan Van der HeydenEver wondered how to find a virtual assistant who truly elevates your business? Join us as we chat with Stefan Van der Heyden, the brilliant founder of Virtue Staff. Stefan pulls back the curtain on his game-changing approach to sourcing top-tier virtual assistants, sharing just how his team filters through 40,000 applicants each month to bring you the best of the best. Learn the secrets behind their competitive rates of $12 to $15 per hour and discover why quality and impact matter more than ever in today’s virtual workspace. Stefan doesn't just stop at the vetting process; he dives dee...2024-10-0135 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersBoost Your Black Friday Sales: Innovative Strategies and Essential Tools for Maximum ImpactReady to supercharge your Black Friday sales strategies? Discover how to turn the biggest shopping event of the year into a golden opportunity for your business. You'll learn how to leverage online sales trends, capitalize on a 9% year-over-year increase in digital shopping, and understand the power of an average 31% discount rate to convert potential clients into loyal customers. Reflecting on our favorite Black Friday finds, from essential business SaaS products to exclusive concert tickets, we share insights on how both online and brick-and-mortar businesses can maximize this shopping frenzy.Unlock the secrets to adding unprecedented value to...2024-09-2435 min
Becoming PreferredMary Fain Brandt – Supercharge Your LinkedIn PresenceSEASON: 4 EPISODE: 17Episode Overview:Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape.Her expertise spans from crafting magnetic LinkedIn profiles to implementing cutting edge AI strategies that propel business forward. So whether yo...2024-09-2335 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersBecoming a Sought-After Podcast Guest: Proven TechniquesEver wondered how to become a podcast guest that hosts can't resist inviting back? Discover our top strategies for standing out and making the most of your guest appearances. In this episode of Scale Up Strategies, we share personal tales of navigating extreme weather and quirky Friday the 13th superstitions while diving into the booming world of podcasting. With insightful statistics from Edison Research, we highlight how guest appearances can expand your reach and build your brand without breaking the bank. Plus, we emphasize the importance of offering something free to your audience to attract your ideal c...2024-09-1732 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersMastering Lead Magnets: Strategies for Growing Your Email ListEver wondered how to turn casual browsers into loyal clients with just a click? Discover the power of lead magnets and why they are a game-changer for your business. In this episode of Scale Up Strategies, we dive into the world of lead magnets, from their humble beginnings as simple PDFs to their evolution into indispensable tools for building a robust and controllable email list. Learn about the different forms lead magnets can take—eBooks, guides, checklists, and cheat sheets—and why offering truly valuable resources is key to making a lasting first impression.But it doesn't stop...2024-09-1126 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersIn Our Blooper Era - And New YouTube Channel!We've got some exciting news to share! We have officially launched our YouTube Channel. We know you want to SEE us in action, now you can! Mary and Laura thought a fund blooper reel would be the way to kick things off. Head over and check us out. Subscribe to get past episodes and brand new episodes weekly! See you on YouTube: https://youtu.be/Rwc9LTVeKdMAnd check out this full episode: https://youtu.be/qLCL0tJpZU0Text us your ThoughtsThank you for listening to Scale Up Strategies: The Bu...2024-09-0601 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersStreamlined Success: Leveraging AI for Time and Cost SavingsCurious about how AI can transform your business? Imagine cutting down hours of mundane tasks and enhancing customer interaction without needing to expand your team. Join us as we, your certified AI consultants, unpack the massive potential AI holds for coaches, consultants, and speakers. We’ll even weave in a cautionary tale about dental mishaps and the importance of night guards—because efficiency and self-care both matter!Unveil how AI can revolutionize your decision-making processes, from optimizing warehouses to crafting personalized marketing strategies. Discover real-life examples of businesses saving time and money with AI, boosting productivity without repl...2024-08-2737 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersScaling Your Online Presence: Six Strategies to Boost Visibility and Drive GrowthCan you imagine positioning your business so effectively online that potential clients can't help but find you? This episode of Scale Up Strategies promises to equip you with six powerful methods to make your business visible in the crowded online marketplace. From word-of-mouth marketing to a compelling website presence, Mary and Laura cover the essentials you need to boost your visibility. Plus, our personal story from a recent meetup in San Diego will show you the importance of balancing personal life with your business hustle.Let's talk about word-of-mouth marketing and personal branding. We reveal h...2024-08-2034 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersCrafting an Authentic Personal Brand: Insights from Lauren Davies' Transformative JourneyEver wondered how to build a personal brand that truly resonates? Join us as we sit down with Lauren Davies, a branding maestro and the visionary behind Lauren Davies Creative, who shares her transformative journey from a teenage vinyl record store owner to a personal branding powerhouse. Having met Lauren at various industry events and over delightful brunches, we recount her inspiring evolution and her ingenious strategies for marketing during tough economic times, like the 2008 recession. This episode is packed with Lauren's invaluable insights into crafting a memorable brand and navigating the transition into the personal branding sphere.2024-08-1352 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersMaximizing Impact: Transforming Speaking Engagements into Lucrative Business OpportunitiesEver wondered how public speaking can transform your coaching or consulting business? Mary Fain Brandt and Laura Bashore are here to share their firsthand experiences and invaluable tips on selling from the stage. Our latest episode of Scale Up Strategies kicks off with a personal catch-up, as Laura reveals highlights from her family trip to London and Mary celebrates her birthday. These stories underscore the balance between work and leisure, and how personal experiences can enrich professional journeys. We also invite you to share your summer stories, fostering a closer community connection.Public speaking isn’t j...2024-08-0640 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersEmbracing Failure: Transforming Setbacks into Entrepreneurial SuccessEver wondered if failure could actually be the secret ingredient to your success? Tune in to this enlightening episode of Scale Up Strategies, where we dissect the critical role of failure in entrepreneurship. We'll share eye-opening statistics about the high failure rates of startups and draw fascinating comparisons to the educational sector. Listen to personal anecdotes and notable examples, like Reid Hoffman's initial failed venture before LinkedIn, that illustrate how setbacks can pave the path to triumph. Learn why releasing imperfect first versions and actively seeking feedback can spell the difference between stagnation and growth. 2024-07-3033 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersEmail Marketing Decoded: Boost Engagement and Maximize ROI with Special Guest Eddie GarrisonCan email marketing still be your secret weapon for business growth? You bet it can! In this episode, we're thrilled to sit down with Eddie Garrison, an award-winning marketing strategist, to dispel the myth that email marketing is outdated. Eddie shares eye-opening statistics about the billions of emails circulating daily and how often people check their inboxes, making it clear that email remains a powerful tool for engagement. We also walk down memory lane with Eddie, recalling our collaborative history and the vibrant, creative atmosphere at Podfest. From funny anecdotes to poignant insights, we underscore ho...2024-07-2352 minScale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersFrom Business to Author: Using Book Writing to Scale Your Business with Special Guest Richard MarksUnlock the secrets of scaling your business through the power of authorship! Join us as we sit down with Richard Marks, the dynamic founder of RDM Management Group, to uncover the transformative potential of writing a book for business growth. We also dive deep with Mary and Laura as they share their personal journeys and the hurdles they faced in their quest to become authors. As a bonus, Richard provides invaluable insights on the benefits of joining business chambers and the critical role of committee involvement in building lasting relationships and expanding your network.Discover...2024-07-1638 min