Shows
The Tech Alliance PodcastFrom Silos to Symbiosis: The Ecosystem Economy Explained (by Miklos Dietz and Venkat Atluri)In this episode of the Tech Alliance Podcast we delve into the transformative concept of the ecosystem economy, drawing insights from “The Ecosystem Economy” by Miklos Dietz and Venkat Atluri.Forget traditional industry silos! We explore how businesses are increasingly collaborating to meet customer needs in seamless and innovative ways. Discover the driving forces behind this shift, real-world examples, and how companies can navigate this evolving landscape.Key Takeaways:🔑 Customer is King (Again): Learn how the ecosystem economy puts the focus squarely on understanding and meeting holistic customer needs. 🤝 Coopetition is the New Com...2025-05-0809 min
The Tech Alliance PodcastFranz Schrepf's Guide to Partnership SuccessJoin us as we dive deep into the world of partnerships with Franz Josef Schrepf, author of 'The Book on Partnerships.' Discover Franz's unique journey, from startup founder to partnerships expert, and gain invaluable insights into building successful collaborations. We uncover the realities of partnerships, moving beyond the buzzwords to the strategies that truly work.Key Takeaways:🚀 Scaling with Partnerships: Learn how strategic partnerships can accelerate your company's growth and market reach. Discover how Hopin leveraged agency partnerships to scale rapidly → https://hopin.com/📝 The Power of Documentation: Understand the impo...2025-03-2748 min
The Tech Alliance PodcastMastermind Strategies: Level Up Your Partnerships Game with Chris LavoieJoin us in this episode of the TAP as Andrey flies solo and dives deep into the world of partnerships and growth with a very special guest: Chris Lavoie. Chris, a seasoned partnerships leader at Aftership and the founder of the Partnership Mastermind, shares invaluable insights on cultivating personal and professional growth within the dynamic realm of partnerships.From discussing the vibrant multiculturalism of Toronto to uncovering the essential qualities of a successful partnership professional, Chris provides a wealth of knowledge and practical advice. We explore the entrepreneurial spirit required in partnerships, the importance of...2025-03-0639 min
The Tech Alliance PodcastDana Fornasar - embracing a non-linear career & finding supportJoin us, Maryna and Andrey, in this episode of the TAP as we delve into the topic of women in partnerships with Dana Fornasar, Director of Partner Marketing at Mastercard.Dana shares her inspiring and non-linear career journey, discussing the challenges and triumphs of navigating a partnership-focused career path.In this episode, Dana opens up about:🔹 Her 20+ years of experience in marketing and how she found her passion.🔹 The importance of diverse experiences and embracing a non-linear career trajectory.🔹 The challenges of finding support for women and underrepresented groups in partnerships.🔹 St...2025-02-1930 min
The Tech Alliance PodcastPartnerships by The Book - Navigating the Partnership Pyramid🚀 Dive into the world of strategic partnerships with us! In this episode, we're dissecting "The Book on Partnerships" by Franz Joseph Schrepf and exploring key concepts like:🤝 The Partnership Pyramid: What are the different types and how do they align with your goals?💰 The 4 C's of Partnerships: Customers, Capabilities, Capacity, and Commitment – do you have them?💔 Relationship Debt: Avoid burning bridges and learn how to nurture valuable connections.📊 Partner Prioritization: Discover the Partner Preservation Matrix and how to categorize your partners (Stars, Cash Cows, Question Marks, and Pets!).🤔 Affiliate vs. Referral: What’s...2025-02-1129 min
The Tech Alliance PodcastHow to build a Partnership Team? Part 5 - Estimating the Results🎁 ‘Tis the season of reflection and new ideas, and what better way to wrap up our special series than with our 5th and final episode!
Today Eleanor, Maryna and Andrey reconvene for the final time (for now) to summarize and share:
🔥 𝐇𝐨𝐭 𝐭𝐚𝐤𝐞: Ditch attribution models and merge sales and partnership goals for better alignment and results!
🔍 Deep Insight: Tracking the RIGHT metrics is key to understanding partner satisfaction and relationship-building - it's not ALL about the numbers.
💡 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐓𝐢𝐩: Embrace regional differences in performance tracking to account for market variations and cultural nuan...2024-12-2336 minThe Tech Alliance PodcastHow to build a Partnership Team? Part 4 - Growing a TeamIn this episode of our Special Season we're diving deep into the world of building and leading successful partnership teams with Ryan Marcoux, Head of Alliances at Atlan.
✨ Ryan comes in with these nuggets and more:
🤯 It's not just about the partner program; it's about the PEOPLE!
🎨 The ideal partnership team member? Think "Renaissance person."
🤔 Sometimes, the best partner managers come from unexpected backgrounds.
🚀 Ready to unlock the secrets to building a thriving partnership team? 🚀
Follow Ryan https://www.linkedin.com/in/ryanmarcouxm2024-12-1536 minThe Tech Alliance PodcastHow to build a Partnership Team? Part 3 - Partner OpsThe episode 3 of the Special Season on the TAP is out!
This week, we dive deep into the world of Partner Operations with special guest Antonio Cardad, Head of Global Partner Operations at Tricentis.
If you know Antonio, you know you can count on him for deep insights. Some favourites from the episode:
🧠On data: "Without data, you're just another person with an opinion."
🤓 On nerds: "I'm a nerd in process flowing. I love creating a good process flow."
🎩 On hats: "As partnerships people, we wear 16, 20, 25 hats depending on who you as...2024-12-0145 minThe Tech Alliance PodcastHow to build a Partnership Team? Part 2 - BudgetingWe are back with the second episode in our special season on building Partnership Teams. In this episode with Kelsey Johnson, the Head of Marketing at Partner Fleet, we dive deep into the art of securing budget for your partnership initiatives.
Tune in to learn:
The Power of Pitching: How mastering the budget pitch can elevate your career.
Metrics That Matter: Discover the data points that truly resonate with executives.
The Strategic Advantage: Why partnerships can be a game-changer, even in a challenging economy.
Follow Kelsey...2024-11-2033 minThe Tech Alliance PodcastHow to build a Partnership Team? Part 1 - What, When and WhyWe’re kicking off a special season in partnership with Eleanor Thompson, the founder and principal consultant of BranchWorks 🎉
In the very first episode, we're starting with the foundation – the ins and outs of building and scaling successful partnership teams 🤝
Eleanor knows this space inside out and we get started with:
⏰ When is the right time for a company to invest in a partnership team?
📋 What are the key roles and responsibilities of a partnership manager?
💰 How can partnerships accelerate growth and drive revenue?
Whether you're a part...2024-11-1324 minThe Tech Alliance PodcastInterview with Chris Samila - Catalyst InsightsReady to level up your partnership game? 🚀 Listen to the interview with Chris Samila, Co-Founder at Partnership Leaders, about the ultimate conference for partnership professionals.
We're thrilled to announce a special episode featuring Chris Samila, co-founder of Partnership Leaders! 🎉
Chris shares insights on Catalyst, a unique event that brings together partnership professionals from all corners of the industry. ✨ Learn about the latest trends, the importance of networking, and how Catalyst fosters a fun and engaging learning environment. 🤝
Tune in to discover:
How Catalyst is driving the evolution of partnerships 🚀
The key benefi...2024-11-0634 min
The Tech Alliance PodcastBook Review "Today's Superpower: Building Networks" by Mikel MangoldToday Andrey and Maryna review "Today's Superpower: Building Networks" by Mikel Mangold.
They discuss the 7 mindset principles for building strong networks and how this advice can be applied to partnership management. 🤝
Key takeaways:
Building networks is a mindset. It's about giving before you get, thinking outside the box, and challenging the status quo. 🤔
The principles in the book can be applied to any professional field and are foundational for creating successful ecosystems. 🌱
The book provides practical steps to implement each principle into your life. 🪜
Listen to the full episode...2024-10-1715 minThe Tech Alliance PodcastMikel Mangold: How to find partners for your startup🚨NEW EPISODE! 🚨 Links in comments ⬇️
Our latest episode features Mikel Mangold, Strategic Ecosystem & Partnership Expert, Head of Partnerships EMEA at CyberProtonics.
In this insightful interview, Mikel shares his expertise on building successful partnerships for startups. Discover strategies for identifying the right partners, negotiating favorable terms, and navigating the complexities of collaboration.
Follow Mikel https://www.linkedin.com/in/mikelmangold/
Most important types of tools for a startup (for Partnership needs)
CRM
Messenger (Slack is good because many providers use it)
Account mapping tools
PRM
2024-10-0925 minThe Tech Alliance PodcastInterview with Kelly Delaney: Open-Source CompaniesTune in to our next episode for an in-depth discussion on open-source projects! We'll explore the benefits, challenges, and best practices for collaborating on open-source initiatives. Join us as we dive into the world of community-driven development and innovation.
Our guest - Kelly Delaney, Director, Partner Development @ Drupal Association | Fundraising, Partnerships
Follow Kelly to learn more https://www.linkedin.com/in/delaneykelly/2024-09-2621 minThe Tech Alliance PodcastInterview with Marta MarimonGet ready to unravel the mysteries of 'Coopetition': Partnering with Competitors!
Embark on a journey through the economic landscape and discover the strategic advantages of partnering with competitors. In our latest episode, Andrey, Maryna, and Marta Marimon explore the intricacies of "coopetition" and share valuable insights for navigating this complex terrain.
Tune in to learn how to identify opportunities for collaboration, build trust with rivals, and maximize the benefits of partnerships.
Follow Marta Marimon https://www.linkedin.com/in/martamarimon/ 2024-09-1025 minThe Tech Alliance PodcastThe Future of Agile AlliancesJoin us for a fascinating discussion on the future of Agile Alliances with the authors of “The Strategic Alliance Fieldbook”. In this episode, Gavin Booth, Mike Nevin, and Jim Whitehurst will share their insights on the evolving landscape of partnerships and the key trends shaping the future of business collaboration.
Don't miss this insightful conversation with three leading experts in the field of partnership management.
The Strategic Alliance Fieldbook https://www.amazon.com/Strategic-Alliances-Fieldbook-Art-Agile/dp/103212900X
Gavin Booth https://www.linkedin.com/in/gavinbooth100/
Mike Nevin https://www.linke...2024-08-2735 min
The Tech Alliance PodcastThe Strategic Alliance FieldbookThis episode features "The Strategic Alliances Fieldbook: The Art of Agile Alliances" written by Gavin Booth, Mike Nevin and Jim Whitehurst.
Join us as we discuss the main ideas of this thought-provoking title. We'll also share our personal opinions and recommendations.
The Strategic Alliance Fieldbook
by Gavin Booth, Mike Nevin, Jim WhiteHurst
https://www.amazon.com/Strategic-Alliances-Fieldbook-Art-Agile/dp/103212900X 2024-08-2214 minThe Tech Alliance PodcastInterview with Dina MoskowitzPartnerships can be a game-changer for your business. But how do you ensure they're successful? In this episode, we sit down with Dina Moskowitz, the CEO of PartnerOptimizer, to uncover the secrets to building high-performing partnership teams. From goal alignment to effective communication, get ready to elevate your partnerships to new heights.
Dina Moskowitz https://www.linkedin.com/in/dinamoskowitz/2024-08-0826 min
The Tech Alliance PodcastThe Partnership Economy by David A. YovannoNew episode alert! 🎧📚
🎙️Youtube https://www.youtube.com/@TechAlliancePod
🔊Spotify https://spoti.fi/3xvMWw2 🥁Apple Podcast https://bit.ly/4axj5kG
In this episode, we're diving deep into “the Partnership Economy” by David A. Yovanno. We're sharing our thoughts on how this book can revolutionize your approach to building partnerships. Don't miss out on this insightful episode!
The Partnership Economy by David A. Yovanno https://www.amazon.com/Partnership-Economy-Businesses-Exceptional-Experiences/dp/1119819709
Edelman Trust Barometer https://www.edelman.com/trust/trust-barometer
#businesspodcast ...2024-07-3014 min
The Tech Alliance PodcastShort Talk with Svilena PenevaWhile on WordCamp Europe 2024 Andrey met a lot of nice and cool people. Please, meet Svilena Peneva, the Head of Partnerships at NitroPack. She shares her ideas about women building careers in Partnership Management.
Links are below:
Svilena Peneva https://www.linkedin.com/in/svilenapeneva/
Word Camp 2024 https://europe.wordcamp.org/2024/2024-06-2002 min
The Tech Alliance PodcastShort Talk with Thomas FanchinAndrey spends a lot of time hopping around the world in business trips and mingling with a lot of talented people in IT sphere. Last week Andrey visited Word Camp in Torino and had a chance to record a couple of interviews with attendees.
Listen to the Short Talk with Thomas Fanchin, Partner Manager from Weglot, about the importance of right timing and the value of community.
Links are below:
Thomas Fanchin https://www.linkedin.com/in/thomas-fanchin/
Word Camp 2024 https://europe.wordcamp.org/2024/2024-06-1703 min
The Tech Alliance PodcastShort Talk with Andrey Lipattsev
What's the biggest problem in Partner Management?
On the TAP, we often ask our guests what the biggest problem in the field is. So we thought it wouldn't be a bad idea if we also talked a little bit about the challenges that we believe to be the most interesting ones. of steam has not always set the direction or the pace of change that the company that it belongs to is driving. And that places the partnership steam in an interesting position where it needs to drive change that it hasn't selected and in many ways...2024-06-1301 min
The Tech Alliance PodcastShort Talk with Amit SionWe decided to publish the best moments from Season 1!
If you didn’t manage to listen episodes till the end, it is not a problem. Not you can enjoy listening to the most interesting ideas. And the best thing is that our Short Talks are really short!
Enjoy listening to Amit Sion’s talk on Rocky Balboa lessons about being strong and how it can help you to be a better manager.
Join our discussion in the comments, welcome!
Amit Sion Chief Revenue O...2024-06-1101 min
The Tech Alliance PodcastInterview with AriannaIt's bittersweet news, folks! We've reached the final episode of Season 1. On one hand, launching and running this podcast has been a wild ride. It's definitely not for the faint of heart (we may have shed a few tears... of laughter... and maybe exhaustion). But has it been exciting? Absolutely! Rewarding? You bet! And do we want more? A resounding YES!
But before we say goodbye (for now!), we're thrilled to end the season on a high note with the amazing Arianna Elena Maschietto – a fantastic interviewee and a true partnership pro. In our conversation, Arianna dives dee...2024-06-0531 min
The Tech Alliance PodcastAlliances by Ard-Pieter de ManHi everyone!
You know how they often compare the business world to the jungle? Well, Ard-Pieter de Man is the David Attenborough of partnerships and alliances. Not only did he carefully observe dozens of alliances in the wild, but he also captured these observations in a comprehensive and painstakingly classified catalogue that a true partnerships connoisseur can't fall to appreciate.
Alliances by Ard-Pieter de Man is a classic in our relatively young field. A lot of subsequent research either borrowed from it or builds on it. We could not in good conscience omit from our f...2024-05-2225 min
The Tech Alliance PodcastInterview with Amit Sion Our guest today is Amit Sion, Chief Revenue Officer at X-Team. Amit shares his opinion on:
what the differences between Partner Managers, Account Managers, Sales Managers are,
What the biggest challenge of the profession is,
What lesson Rocky Balboa could teach any manager.
Links are below:
Join our discussion in the comments, welcome! Amit Sion LinkedIn https://www.linkedin.com/in/amit-sion-398b3a4/
the TAP Youtube https://bit.ly/4bmS0kR
This podcast is supported by Partnership Leaders, visit www.partnershipleaders.com
2024-05-0833 min
The Tech Alliance PodcastThe State of Platforms 2024 reportHi! New episode is here -
Recently I promoted The State of Platforms 2024 report by Scott Brinker, Asher Mathew, Jay McBain, and Kelly Sarabyn
https://link.partnershipleaders.com/stateofplatforms
Last week we talked to Asher and Kelly and highlighted the key takeaways.
What is the current situation on the Market
Is building marketplaces a win strategy for new companies
How the relations btw hyperscalers and smaller defendants will evolve
The importance of Chief Partner Officer as a role
And many more insights
Honestly, I hav...2024-05-0142 min
The Tech Alliance PodcastThe Strategic Alliance Handbook by Mike NevinHi everyone! It’s the 3rd episode of the Tech Alliance Podcast! We found an awesome book and are eager to share with you. It is a SERIOUS book which contains not just the author's opinions. It contains a priceless framework based on a huge research on partnership development. Curious to find out what insights the research brought up? Welcome to listen to an episode about “The Strategic Alliance Handbook: A Practitioner's Guide to Business-to-Business Collaborations” by Mike Nevin. We are going to discuss:
Stages of partnership maturity
Co-opetition alliances
Alliance Standards and Schemes w...2024-04-2523 min
The Tech Alliance PodcastInterview with Amin NeemeHi everyone! Welcome to the first interview in our series. This time with Amin Neeme, a Strategic Partnerships Development Manager from Google. We will discuss:
What a Google Partner Developer does
Why a Partner Management team is a priceless asset
How to start a new partnering project right from the very beginning.
The episode where Maryna sounds like if sitting in a cave. Sorry for the sound quality, it will be much better next time. Any audio editing advice is welcome.
Links are below:
Amin...2024-04-1022 min
The Tech Alliance PodcastPartnernomics Book ReviewHi everyone! In today's episode of The TAP Maryna and Andrey are discussing Partnernomics, an outstanding book by Mark Brigman which inspired us many years ago to become better Partner Managers and gave us invaluable professional insights. The episode covers:
What the 5 key elements of a great partnership are,
What the Success Pyramid is,
What a famous mathematician could teach modern managers.
Have you read the book? No? Anyway, join the discussion in the comments in our social networks
LinkedIn https://www.linkedin.com/company/100503734/admin/feed/posts/?feed...2024-03-2725 min
The Tech Alliance PodcastPilotHi everyone! Happy to present the pilot episode of the TAP, the Tech Alliance Podcast.
Long time ago when we, Maryna and Andrey, were just starting our careers in partner development, we both faced a huge challenge “How to become a better Alliance Manager?” We decided to create a show to ease the path for our colleagues all over the world. We are going to discuss helpful books, concepts, talk to seasoned partner managers and collect recipes for common pains.
It’s an experiment for us and we are going to publish a new ep...2024-03-1410 minThe Tech Alliance PodcastIntroA short introduction of the Podcast2024-03-1000 min