Shows
The Freelance CEO Podcast with Mat Casner3 Little Website Tweaks To Will Help You Attract More ClientsOn this episode of Freelance CEO with Mat Casner, Mat shares 3 Little Website Tweaks that can help freelancers attract more clients.
Mat discusses how having a clear message on the website, identifying a unique selling proposition, and identifying the problems that the website can solve for customers can make a big difference.
He emphasizes the importance of explicit language and creating trust with customers since the time spent on a website is minimal.
2023-06-2615 minThe Freelance CEO Podcast with Mat CasnerAdding revenue from existing clients with cross-sells and upsellsIn this episode of Freelance CEO with Mat Casner, Mat explores a key strategy for freelance businesses to maximize revenue: cross-selling and upselling to existing clients.
Mat shares examples of how bundling services can both benefit the client and increase revenue, as well as tips on how to present these options when proposing a project.
Listen now in to learn how to expand your revenue streams from your existing clients.
2023-06-1909 minThe Freelance CEO Podcast with Mat CasnerReeling In Perfect Clients: Lessons from My Fishing Enthusiast GrandfathersOn this episode of Freelance CEO with Mat Casner, the focus is on finding great clients. Mat shares insights gained from his grandfathers, both avid fishermen, on how to catch the "fish."
By going to the right places, having the right tools, and using the right bait, freelancers can attract and land ideal clients.
Additionally, Mat offers a free resource called the Freelance Blueprint and invites listeners to download the Client Snowball Framework to learn how to find perfect clients.
Tune in to learn more tactics and strategies for building a successful freelance...
2023-06-1210 min
Marketing Boost SolutionsLeap to Success from Corporate to Freelance | Mat Casner
In this episode of the Marketing Boost Solutions, Captain Marco interviews Freelance CEO Mat Casner, founder of freelance design studio, Redlogic Communications, Inc. and the Purpose To Profit Design Business Summit. Mat helps creative professionals tap their inner potential to plan, launch, and grow a thriving freelance business. Having served hundreds of clients and brands around the world (Aflac, Adidas, And1, Chick-fil-a, FCA) with lifetime client values reaching beyond $1.5M, Mat teaches other freelancers to be CEOs of their business. He helps his clients learn how to scale a sustainable, purposeful and profitable business. Overall, this episode h...
2023-06-0745 minThe Freelance CEO Podcast with Mat Casner01-26 - The ONE big shift I made in my freelance business that is consistently bringing me great clients and more work than I can keep up withAudition Template: 1 Mono Host track (with Speech Volume Leveler), 1 Mono Interview track (with Speech Volume Leveler), 1 Stereo Sound FX with effects, 1 Stereo Music Bed track. 44.1k, 16 bit, Stereo Master.
2023-05-2913 minThe Freelance CEO Podcast with Mat CasnerHow to turn your skills into amazing freelance superpowersHow to turn your skills into amazing freelance superpowers
2023-05-2211 minThe Freelance CEO Podcast with Mat Casner3 Simple Strategies for Finding Freelance Clients3 Simple Strategies for Finding Freelance Clients
2023-05-1511 min
Next Level Course CreatorCourse Boundaries that Honor Self, Students, & Families with Mat CasnerIn this episode, we sit down with Mat Casner, host of the Freelance CEO Podcast and founder of the IGNITE Business Academy & Accelerator, and we talk about lots of different things. But what underpins the entire conversation is: BOUNDARIES.
Listen in as we talk about developing course boundaries that honor self, students, and families.
About Mat:
Mat got his start in Kansas City's ad agency and corporate marketing cultures in the mid-90s. Wishing to be close to his young, growing family, Mat left his corporate cubicle i...
2023-05-1149 minThe Freelance CEO Podcast with Mat CasnerThe 5 Marketing Stages You Need To Know as a FreelancerThe 5 Marketing Stages You Need To Know as a Freelancer
Are you tired of throwing everything you've got at your marketing campaigns and still not seeing the results you want? It's time to take a step back and look at the bigger picture.
In this episode, we explore the five stages of marketing and how they can help you connect with customers and build lasting relationships. From creating initial awareness to fostering customer loyalty, each stage plays a critical role in the success of your marketing strategy.
Tune in to learn how you...
2023-05-0813 minThe Freelance CEO Podcast with Mat CasnerHow to grow and scale your freelance businessHow to grow and scale your freelance business
2023-05-0214 minThe Freelance CEO Podcast with Mat CasnerHow to grow and scale your freelance businessHow to grow and scale your freelance business
2023-05-0214 minThe Freelance CEO Podcast with Mat CasnerHow 2020 ended up being one of my most profitable freelancing years2020 was a year like no other for freelancers.
Listen to this episode where I go back and recap the steps and pivots that helped me power through a challenging pandemic year that became one of my most profitable of all time.
Tune in to hear how you can learn valuable that can help you adapt your business so that it can flourish during uncertain times.
2023-04-2416 minThe Freelance CEO Podcast with Mat CasnerValue-based pricing and why should you be using it in your freelance design businessValue-based pricing and why should you be using it in your freelance design business?
2023-04-1712 minThe Freelance CEO Podcast with Mat CasnerHow To Crush Your Client Discovery CallHow to crush your client discovery call
2023-04-1012 minThe Freelance CEO Podcast with Mat CasnerHow Passive Revenue Can Be Your Freelance Design Business Hidden GemHow Passive Revenue Can Be Your Freelance Design Business Hidden Gem
2023-04-0311 minThe Freelance CEO Podcast with Mat CasnerHow I won a new client—with $1.2M budget—without my portfolioIn this episode, Mat shares his experience of how he won a new client with a $1.2M advertising budget without showing his portfolio or giving a sales pitch. The episode highlights the importance of listening to clients' needs and identifying their marketing problems to offer creative solutions that are tailored to their target audience.
Mat's experience proves that even as a one-man freelancer, it's possible to win big clients by demonstrating creativity, expertise, and a deep understanding of the client's needs. Instead of boasting about his qualifications, Mat listened attentively to the client's needs and frustrations, which...
2023-03-2715 minThe Freelance CEO Podcast with Mat CasnerTax Tips for FreelancersTax Tips for Freelancers
In this episode, I discuss ways to simplify tax preparation for freelancers.
Disclaimer: I am not a finance or tax professional and recommend consulting with a certified finance or accounting professional for advice. However, I do share my own experience in handling taxes as a freelancer and offer practical tips to make tax preparation easier and less overwhelming.
The information shared in this podcast is valuable for anyone who is a freelancer or self-employed. The speaker provides practical advice that can help freelancers save money and avoid common mistakes...
2023-03-2013 minThe Freelance CEO Podcast with Mat CasnerHow to build an email list for your freelance business from scratchHow to build an email list for your freelance business from scratch
2023-03-1312 min
Web Design Business with Josh Hall247 - Building a Client Base from a Rural Location with Mat Casner“Think like a creative… Act like a CEO.” Mat Casner of freelanceceo.com shares how to become a successful web design solopreneur and how he built his business up while living in a rural location.In This Episode00:00 - Introduction02:00 - Greeting to Mat07:43 - Utilizing the network10:17 - The secret “sauce”15:48 - Cultivate relationships20:17 - Retention first24:19 - Lessons learned 28:47 - Simple things work33:17 - AI opportunity38:54 - The new mainstreet 43:19 - A rural niche49:22 - Passing the knowledge55:21 - Advice for starting
2023-03-0658 minThe Freelance CEO Podcast with Mat Casner3 Reasons why you should stop gigging and start building valuable freelance relationships3 Reasons why you should stop gigging and start building valuable freelance relationships
Are you tired of the constant search for new clients as a freelancer?
Do you find yourself constantly stressing over where your next job will come from?
Check out this episode to learn three reasons why you should stop the gig finding treadmill and start building valuable relationships with your existing clients.
Building relationships is far less stressful than finding a new customer, and it is much easier to sell to someone who has already done business...
2023-03-0613 minThe Freelance CEO Podcast with Mat CasnerGetting fired was the best—worst thing that ever happened to meGetting fired was the best—worst thing that ever happened to me
2023-02-2714 minThe Freelance CEO Podcast with Mat CasnerDefeating fear and procrastination (so you can take positive action)Ep. 12 - Defeating fear and procrastination (so you can take positive action)
2023-02-2115 minThe Freelance CEO Podcast with Mat Casner3 Strategies That Will Help You Charge More as a Freelance Designer3 Strategies That Will Help You Charge More as a Freelance Designer
2023-02-1313 minThe Freelance CEO Podcast with Mat CasnerHow to Make Risky Decisions as a Freelancer With ConfidenceTaking the leap to become a freelancer is a risky decision. And, as a business owner, we are constantly faced with decisions that involve risk. Risky decisions used to keep me paralyzed and kept me from moving forward. What I share in this episode is the exact process that I follow when facing a risky decision. In fact, this is the process that I followed when I took the leap as a full-time freelancer over 15 years ago. The process is still serving me well today and I'm happy to share the secret with you.
2023-02-0614 minThe Freelance CEO Podcast with Mat Casner3 compelling reasons for using LinkedIn as a freelancerLinkedIn is the leading social media platform for professionals, offering a highly effective way to connect with employers, colleagues, potential clients, and more. It provides a platform for users to build their business, showcase their best selves and work, and leverage past and current connections.
Freelancers can use LinkedIn strategically to increase their business, reach more people, create more connections, and expand their client base. For the best results, it is important to create a standout profile that showcases the best of what one has to offer and utilize other features, such as connecting with friends and...
2023-01-3008 minThe Freelance CEO Podcast with Mat CasnerAdding Recurring Revenue to Your Freelance BusinessAdding Recurring Revenue to Your Freelance Business
Are you a freelancer looking to increase your income? Want to learn how to add recurring revenue to your business? Join me on this episode as I show you how to create a steady stream of income that will help you reach your financial goals.
Recurring revenue is an invaluable resource for a freelance business due to its ability to provide consistent cash flow and stability. It also helps to plan expenses and makes it easier to pay yourself. Furthermore, it eliminates the pressure of a feast or...
2023-01-2314 minThe Freelance CEO Podcast with Mat CasnerHow I started a successful freelance business15 years ago, I took a leap and became a full-time freelance business owner.
In this episode, I go back in time and take you, step-by-step, through the exact process I walked through as I prepared myself for my freelance journey.
2023-01-1920 minThe Freelance CEO Podcast with Mat CasnerFinding Clients Easily With the Client Snowball™ FrameworkFinding Clients Easily Using My Client Snowball™ Framework
In this episode, Mat introduces the Client Snowball™ Framework, a repeatable process to help you find new clients.
Download the Client Snowball™ Framework PDF
2023-01-0818 minThe Freelance CEO Podcast with Mat CasnerPlanning for the Future By Taking a Look Into the PastPlanning for the Future By Taking a Look Into the Past
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2022-12-2712 minThe Freelance CEO Podcast with Mat Casner3 Factors for Creating Goals That Will Grow Your Freelance Business3 Factors for Creating Goals That Will Grow Your Freelance Business
This episode provides freelancers with tips on how to create successful business goals. These goals should be measurable, realistic and actionable in order to be effective. The focus should be on acquiring new customers leads, building trust with existing customers, and creating an attractive offer. Additional suggestions include offering specific offers to draw in new customers, collecting customer testimonials and creating newsletters to strengthen relationships. Investing in these efforts will allow companies to access recurring revenue and experience rewards.
2022-12-1714 minThe Freelance CEO Podcast with Mat CasnerMaking Your Freelance Business Thrive: The Freelance Business BlueprintSet Up Your Freelance Business Correctly With My Freelance Business Blueprint
Download the Freelance Blueprint Now: freelanceceo.com/blueprint
In this week's episode, Mat Casner has created the Freelance Business Blueprint to help freelancers succeed and grow. It consists of six main components and provides helpful tips and advice for freelancers to build a successful and profitable business. The Freelance Blueprint is free and can be found at FreelanceCEO.com/blueprint. Everyone who finds value in this resource should leave a positive review to help others benefit as well.
Matt Casner has been...
2022-12-1010 minThe Freelance CEO Podcast with Mat Casner3 Keys to Perfectly Pricing Your Services as a Freelancer or ContractorAre you struggling with pricing for your products and services?
Pricing is a huge issue for many freelance business owners.
In this episode, I break down the 3 Keys to finding the perfect price for your services and show you exactly how to raise your prices as you grow your business.
Freelancers and contractors need to take into account their expenses, desired profits and experience when pricing their services. It is important to consider the value that you bring to the client and adjust the prices accordingly. Creating a list of monthly...
2022-12-0319 min
Profitable Web Designer with Shannon MatternHow to Get Web Design Clients Without Social Media with Mat Casner👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.This week I’m talking with Mat Casner about maximizing your web design business growth without social media.Mat is the founder of web design agency RedLogic, and Freelance Entrepreneur, where he lives out his passion helping others grow their own businesses. He also recently hosted the Purpose to Profit Design Business Summit where I was honored to be a speaker!“Even though you may not be enjoying that job, do your job well. It will come back and pay y...
2022-11-3045 minThe Freelance CEO Podcast with Mat CasnerWelcome to The Freelance CEO PodcastFor additional freelance training, resources and community, visit, freelanceceo.com
The Freelance CEO Podcast shares proven strategies to help you launch, build and scale a purposeful and profitable freelance business.
I'm a multi-passionate creative, marketing strategist, tech geek, business coach and founder of the Freelance CEO.
Where do you start as a freelancer, consultant or contractor?How do you find great clients that will pay you what you’re worth and will keep coming back for more?How do you sell with confidence and find the freedom to work whenever you want fr...
2022-11-2309 min