Shows
two & a half gamers🎮 How to build playables that actually convert by Matej LancaricI also built a playable during the recording! Playables are no longer optional. If you're running on AppLovin, Unity, ironSource, or any SDK network and you don’t have playables, you’re leaving scale on the table.https://playablemaker.com/25gamers/ build your playables now!In this solo episode, I break down:• Why top games produce 60 playables per month• The real playable testing structure• Why “just wrapping your tutorial” doesn’t work• Template strategy vs gameplay fidelity• How to iterate instead of building from scratc...
2026-02-2529 min
two & a half gamersThe soft launch checklist everybody needs to follow by Matej LancaricBefore you soft launch, check this. Or your data will lie. In this episode, Matej walks through a complete soft launch checklist covering tracking, attribution, monetization hygiene, pricing, live ops readiness, UA setup, and creatives.This is not a full guide. The full guide is here: https://payhip.com/b/fJi9EIt’s everything that must work before you judge CPI, retention, or ROAS.What Matej covers• MMP & Firebase setup• iOS ATT and conversion schemas• Crash & ANR thresholds• Revenue de...
2026-02-0417 min
two & a half gamers🚨📢 BREAKING NEWS: 2026 State of Gaming Marketing, Turkish studio raises big, Meta shuts studiosCreative output hits record highs, Turkey and India attract massive funding, Meta shuts down VR studios, Rockstar launches a paid mod marketplace, and Arc Raiders sells 12M copies in just 2.5 months.The State of Gaming Marketing 2026 Report:https://www.appsflyer.com/resources/reports/gaming-app-marketing/?utm_source=influencer&utm_medium=Referral&utm_campaign=CO%3A+State+of+Gaming+01-2026&utm_term=matej&utm_content=NewsletterThis week shows how fast the industry is consolidating around execution, scale, and monetization efficiency.What I cover
2026-01-1609 min
two & a half gamers🧠 MVP UA template: How to set up your Google Ads campaigns for Success by Matej LancaricIn this solo episode, Matej breaks down his MVP Google Ads UA setup for mobile games and apps in 2026. From Firebase tracking and conversion windows to campaign structure, audience signals, creatives, and optimization cadence - this is a practical, field-tested Google Ads playbook.More info here: https://lancaric.substack.com/p/mvp-ua-template-i-want-to-launch-f9eWhat you’ll learn• Why Firebase is mandatory for Google UA• Which events to bid on (and which to avoid)• How conversion windows affect learning speed• Why fewer campaigns...
2026-01-0720 min
two & a half gamers🚨📢 BREAKING NEWS: Unity Fee Drama, Netflix vs WB, Casino Games Everywhere 🤯This week in mobile gaming and entertainment:Unity risks another developer revolt with a new Enterprise fee, Warner Bros rejects a $108B Paramount bid in favor of Netflix, and Sensor Tower data shows casino, 4X and Solitaire hybrids dominating both revenue and downloads.What we cover:• Unity’s new Enterprise Minimum Commitment Program• Why developers are calling it “blackmail”• How much Unity may charge top studios ($250k–$2M/year)• Netflix vs Paramount: who controls Warner Bros• Why streaming platforms now dictate entertainment power• US v...
2025-12-1911 min
two & a half gamersWhy is mobile mediation broken? Jim Payne: Here is whats next!In this episode of Two & a Half Gamers, Felix, Jakub, Jim Payne and Dan Sack go deep on the future of mobile ad monetization. From MoPub to MAX to CloudX, this conversation explains why mediation is outdated, why publishers are trapped in black boxes, and how AI-driven supply-side tools can finally put control back in publishers’ hands.What you’ll learn• Why classic mobile mediation is a legacy workaround• How mobile ads differ fundamentally from desktop advertising• Why publishers can’t see or trust most auctions today• What “mo...
2025-12-1742 min
two & a half gamersJigSolitaire Review: The Jigsaw “Solitaire” ad-monetization monsterJigSolitaire might be the most deceptive (and brilliant) ad-monetized puzzle game of 2025.Zero solitaire.Full jigsaw.11M downloads.2.3M DAU.$0 IAP.$130k–$150k/day in ads.We break down how Gaming Cat pulled it off.What you’ll learn• Why this “Solitaire” game contains no solitaire• How the jigsaw core is polished enough to scale• Why auto-fuse, auto-switch & level pacing matter• How banners + interstitials = $100k/day• Why the game’s UA is pure bait-and...
2025-12-1528 min
two & a half gamers🚨📢 BREAKING NEWS: Netflix heartbroken after WB, Disney AI fun, Meta losing $70B 🤯This week’s episode breaks down the biggest global entertainment + gaming business stories: Netflix vs Paramount fighting over Warner Bros, Disney investing $1B into OpenAI, Duolingo partnering with Genshin, Pokémon TCG’s $1B year, Activision slowing CoD, Merge Mayor’s real AI use cases, Rockstar layoffs, Meta abandoning the Metaverse, and Google bringing Gemini to ads.What you’ll learn• Why Warner Bros could reshape streaming power• Why Paramount’s hostile $108B bid might win• Why Netflix still has no gaming strategy• Why Disney opening 200 IPs to OpenAI is hi...
2025-12-1210 min
two & a half gamersSunday City Review: GTA or Casino? Sunday City’s INSANE OnboardingSunday City looks like GTA… but it’s actually one of the most brilliant social casino reveals of 2025.In this episode, we break down how Kefir built a perfect illusion onboarding, why the casino core is so polished, why the LiveOps/meta is shockingly advanced, and what the studio must fix (creatives!) to scale into the next Top Tycoon-level monster.What you’ll learn• Why the GTA illusion onboarding is top-3 of the year• How Sunday City hides → reveals → embraces its casino core• Why this is Social Casino 3...
2025-12-1152 min
two & a half gamers☠️ Marketability tests are DEAD! Do this instead by Matej LancaricMarketability tests don’t work the way most studios think. CTR ≠ CPI. Clickers ≠ players.In this episode, Matej tears down the biggest misconceptions about testing ideas, shows why personas don’t matter in 2025, and walks step-by-step through the exact CPI test setup he uses for real market validation.What you’ll learn• Why CTR tests are misleading and often pointless• How CPI tests simulate the real user funnel• Why personas are outdated and concepts rule everything• When to use APK vs landing page• How to set up...
2025-12-1021 min
two & a half gamers⏰ D2C is the highest ROI strategy in mobile right now & the clock is ticking! Are you ready?In this ultra-special episode, Chip Thurston (FastSpring) returns to break down the current reality of D2C - what’s allowed today, what’s changing, and why publishers need to act immediately.We unpack the Epic–Google settlement, the new fee structure, what’s enforceable (and what probably isn’t), and why Japan's new regulation on December 18 will reshape global payments.What you’ll learn• Why iOS and Android steering IS legal right now• Why publishers shouldn’t wait for “final clarity”• How to use D2C purchase data to optim...
2025-12-0840 min
two & a half gamers🚨📢 BREAKING NEWS: PIF running out of cash? Applovin surge, Kingshot explosive growthFelix covers this week’s biggest gaming business headlines: Saudi Arabia’s PIF slowing investments, King Shot surpassing $542M in revenue, AppLovin gaining ground on iOS, remarketing spikes, and Sensor Tower’s November revenue & DAU charts.What you’ll learn• Why PIF’s cash slowdown could freeze gaming M&A• King Shot hits $542M in 9 months + $4.1M best day• Apple Ads losing share to AppLovin• Android still ruled by Google Ads• Remarketing up 20% YoY as CPIs climb• Top revenue games (Last War, Monopoly GO, Royal Mat...
2025-12-0511 min
two & a half gamers🐷🧶 Unravel Master’s success explained: 25 key insights on modern Hybrid-Casual designIn this special episode, we sit down with Supersonic to break down Unravel Master - the puzzle/hybrid hit using streak mechanics, x-ray boosts, early difficulty personalization, and an innovative hybrid casual game. We cover design, monetization, UA, creatives, AI usage, and how Supersonic built a category-leading title with 1000+ creatives.What you’ll learn• How the X-ray streak mechanic works (and why it converts so well)• Why Chinese puzzle design uses early difficulty spikes• How Supersonic balanced hybrid monetization toward IAP• Why revive...
2025-12-0446 min
two & a half gamersThe next evolution of Roguelites is finally here by Jakub RemiarRoguelites have dominated mobile and Steam for three years — Survivor IO, Vampire Survivors, Habi’s new games, and a wave of Steam hits. But the genre is hitting a wall: every run resets too much, and long-term progression is stuck in 2018.In this solo episode, Jakub breaks down the next evolution of the roguelite genre: the imprint system — a mechanic where each run becomes a permanent resource.What you’ll learn• Why traditional roguelites suffer from harsh resets• How Uma Musume solved the progression problem with “run →...
2025-12-0320 min
two & a half gamers🚨📢 BREAKING NEWS: JamCity in trouble, Unity Vector fun & Playable Ads = $124B Market?!This week’s Breaking News covers the wildest stories from mobile gaming, ad tech, privacy, and monetization. From brand-new global launches (Bleach, Resident Evil, Villains Robot) to Unity’s new ad-tech push, to JamCity’s $1.4M CCPA fine — Matej breaks it down with zero fluff.What you’ll learn• Bleach: Soul Resonance launches with millions of preregs• Resident Evil Survival Unit hits 1M downloads in 48 hours + $150K/day• Real Farm Craft expansion (but almost no revenue)• Villains Robot BR + blockchain weirdness• Molang: Match & Munch launches (and makes...
2025-11-2811 min
two & a half gamers😱 Only 14 of the TOP Grossing 100 Games use Ads by Felix BrabergFelix delivers a 30-minute solo masterclass on how the top-grossing mobile games use ads, revealing the real truth:Only 14 of the Top 100 IAP games use in-game ads.This is shocking considering the category earned $2.6B in the last 30 days — likely over $3.6B when counting D2C webstores. Yet only 55M of the 660M DAU are exposed to ads.The episode breaks down each of those 14 games, but uncovers three major meta-shifts.This episode reveals how Candy Crush, Coin Master, Go...
2025-11-2628 min
two & a half gamersUnity & Epic Join Forces. What It Really Means & Apple MiniApps Explained. NO 💩 TL;DR News NavigatorIn this week’s News Navigator, Jakub breaks down the biggest global gaming stories from November 17th. Apple tries its own WeChat-style mini-app ecosystem. Unity and Epic shock the industry with a collaboration nobody saw coming. Roblox revamps age restrictions. Google Play crowns Pokémon TCG Pocket as Game of the Year after $1B+ in revenue. And Ubisoft’s trading halt hints at a looming plot twist.What you’ll learn• How Apple’s 15% MiniApps program works• Why Unity & Epic are suddenly “friends”• The new rules for US third-party payment...
2025-11-2108 min
two & a half gamers🧠 MVP UA template: How to set up your Meta campaigns for Success by Matej LancaricIn this solo episode, Matej walks through the exact step-by-step method he uses to launch successful Meta (Facebook) UA campaigns in 2025. From SDK setup to event engineering, targeting, budgets, creative strategy, and daily management - this is the “MVP strategy” every UA manager needs.Direct links to step-by-step guides:https://lancaric.substack.com/p/mvp-ua-template-i-want-to-launchhttps://lancaric.substack.com/p/mvp-ua-iaa-template-i-want-to-launch?triedRedirect=truehttps://lancaric.substack.com/p/creative-brief-template-7-creativeSoftlaunch E-BOOK: https://payhip.com/b/fJi9E
2025-11-1921 min
two & a half gamers💰 8 Tips to Boost Your Q4 Ad Revenue by Felix BrabergIn this Two & a Half Gamers special, Felix Braberg breaks down how to maximize ad monetization during Black Friday weekend - the new “Q5” for mobile games.🔥 What you’ll learn:Why Q5 is gone (and how Black Friday replaced it)How to tweak cooldowns, refresh rates, and ad logicThe perfect bid floor strategy for banners, interstitials, and rewarded adsWhy CMP setup and app-ads.txt files matter more than ever
2025-11-0520 min
two & a half gamersMonopoly Bingo Review: The most underrated genre in mobile gamingMonopoly Bingo: How Hasbro turned nostalgia Into RevenueToday, we dig into Monopoly Bingo - the latest Hasbro IP game climbing the charts.🔥 We cover:How Tripledot scaled Bingo to $70K/dayWhy 60% of revenue comes from U.S. playersFacebook UA strategies for older demosCollectible album systems and retention loopsWhy Bingo still drives $400M/year globallyGet...
2025-11-0338 min
two & a half gamers🧠 Sudoku Master Review: The 6,000-Ad War Between Hungry Studio & MiniclipIn this episode, we play Sudoku Master - the latest “numbers” hit from the makers of Block Blast.They uncover how Hungry Studio uses 6,000 creatives, constant A/B testing, and ruthless ad optimization to dominate one of the oldest mobile genres.🔥 What you’ll learn:How Sudoku Master scales with 600K DAU & 50K/day ad revenueThe hidden “Sudoku War” between Miniclip and Hungry StudioHow A/B testing + creative velocity win evergreen genres...
2025-10-3035 min
two & a half gamersCreative optimisation 101In this solo episode, Matej Lančarič dives into the new era of creative optimization — where AI tagging, unified dashboards, and ROAS-based insights replace manual testing and spreadsheet chaos.Everyone can create ads with AI, but the REAL BOTTLENECK is knowing which ones actually work. AppsFlyer’s Creative Optimization tool analyzes millions of real-world insights to reveal what drives performance - so you can scale winners, cut wasted spend, and make smarter creative decisions.Check it out: https://www.appsflyer.com/products/creative-optimization/?utm_source=influencer&afc_source=influencer&utm_medium=referral&afc_medium=referral&utm_campaign=Marvelsnap_creative&afc_ca...
2025-10-3022 min
two & a half gamers🎮 Huntopia: The $100K/Day Idle RPG that monetizes everything. Literally everything!Today, we dissect Huntopia, a bizarrely successful idle RPG that’s part World of Warcraft, part casino. Meh, just WoW from Wish.🔥 We cover:Why it makes $100K/day despite its chaotic UIHow upsells trigger during every interactionThe “Collectible Album” midcore crossoverDay-to-day growth tracker for player engagementWhy it’s a masterclass in monetization design💬 Quote of the episode:“Thi...
2025-10-2333 min
two & a half gamersGame Review Radar #9: The Curse of the podcast strikes again. Or maybe not!Today, we revisit 15+ mobile games we’ve covered in the past to see which ones are growing, peaking, or dying. From Vita Mahjong’s $200K/day AdMon empire to Century’s King Shot at $3M/day, here’s the brutally honest state of mobile gaming right now.Highlights:Vita Mahjong: 7M DAU, $200–300K/dayLove & Deep Space: $7M/day gacha spikesMagic Villains: Backed by $60M raise, scaling fastKing Shot: Our pick for “Game of the...
2025-09-1551 min
two & a half gamers(Live Case Study) AdMon for Beginners: Full Setup Walkthrough by Matej & FelixIn this special Two and a Half Gamers duet episode, Matej and Felix walk through how to set up Ad Monetization (AdMon) from scratch using Matej’s own test app as a live case study. This episode is part tutorial, part comedy of errors, and part step-by-step guide for anyone new to AdMon.Key insights:App-ads.txt basics:Required by IAB for fraud prevention.Must be hosted on the developer’s listed website (App Store/Google Play).
2025-09-0320 min
two & a half gamersVietnam’s Rise Is the most inspiring story in Gaming by Felix BrabergIn this solo episode of Two and a Half Gamers, Felix dives into the Sensor Tower data that proves Vietnam is becoming one of the biggest forces in global mobile gaming.📊 Key highlights:OneSoft at #3 worldwide with ~89M downloads in 30 days.iCame skyrocketing from $2.9M → $15M/month in IAP thanks to Screwdom.72 studios now hitting 1M+ downloads monthly, up from 44 earlier this year.58 new studios appeared in one month.Vietn...
2025-08-2709 min
two & a half gamersWhy most Soft Launches FAIL ❌ And how to avoid the trap by Matej LancaricIn this solo episode of Two and a Half Gamers, Matej Lancaric reveals his full Soft Launch Framework: the exact 40-page playbook he uses to validate retention, monetize effectively, and decide whether to scale or shut down a game before global launch.From three critical stages — Tech Test, Retention, Monetization — to precise KPIs, country targeting, creative iteration, and UA channel sequencing, Matej walks through the step-by-step process he’s used across dozens of successful launches. This isn’t theory, it’s built from real campaign data, retention curves, LTV models, and monetization funnels from midcore, p...
2025-08-1339 min
two & a half gamersState of the Brutally Honest UA Q2 by Matej LancaricIn this solo episode, Matej breaks down the new rules of user acquisition for mobile games in 2025, backed by real survey data from 20,000+ newsletter subs and hundreds of UA managers. Full report: https://lancaric.substack.com/p/q1-2025-brutally-honest-ua-reportFrom channel splits and rewarded UA to the creative volume arms race, fraud, AI hacks, and why your next UA hire needs to be a creative prompt engineer, nothing is off the table. This is the data-driven, brutally honest update the industry needs.What’s...
2025-07-2340 min
two & a half gamersOne bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not dying, it’s evolvingIn this brutally honest episode, Matej interviews Zino Rost Van Tonningen, CEO of Tyr Ads, live from MAU (with zero construction noise this time). The focus is on running rewarded UA without getting burned by fraud, bad partners, or weak setups. Zino shares knowledge from his journey through agency work, the wild world of offer walls, and leading Tyr Ads from rewards app to global SDK powerhouse.What’s inside:The Fraud Playbook: How faked events, cheat engines, and emulator hackers can drain $20,000 from your budget in minutes if yo...
2025-06-1847 min
two & a half gamersMAU'25 Live Special: The App Store Monopoly Is Cracking. Are You Ready?In this live-recorded episode from MAU Vegas, Matej sits down with Damon Marshall and Berkley Egenes of Xsolla's mobile leadership team to discuss how the April 30 court ruling opened the floodgates for direct-to-consumer monetization.We unpack:How mobile devs can now promote web shops directly inside iOS appsWhy this moment is the “William Wallace freedom moment” for game publishersHow Xsolla is helping everyone from indie devs to AAA publishers go directKey mone...
2025-05-2837 min
two & a half gamers🧠 The Ultimate Gacha System Breakdown: What Every Game Designer Should Know by Jakub RemiarEver wonder why some gacha systems print money, while others crash in weeks?In this special solo deep-dive, Jakub from 2.5 Gamers breaks down everything you need to know about gacha system design, from token economies to deck-building, duplicate handling, meta shifts, and the subtle art of collection drivers.If you're building a game with gacha mechanics — or just want to understand why Genshin, AFK Arena, and Clash Royale all work so differently — this episode is essential viewing.What You’ll Learn:The 3 core g...
2025-05-0751 min
two & a half gamersWe Played Dreamy Room. It’s Brilliant, Hard, and Makes $27+ million a year in ADS!What if a cozy puzzle game could generate $80K/day — with 89% of that from ads? Dreamy Room is the breakout hit you didn’t see coming. It's not Royal Match. It's not hypercasual. It's deterministic puzzling at its finest — and it's scaling fast.We break down why Dreamy Room is crushing downloads, how its simple-but-hard core loop drives ad revenue at scale, and why it's one of the most innovative ultra-casual games of 2025.🧠 What You’ll Learn:How Dreamy Room hit $80K/day, mostly from interstitial adsWhy it...
2025-05-0133 min
two & a half gamersHow to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA TeamsMeta just changed the game for ad monetized mobile apps — and if you’re not testing AdROAS campaigns yet, you’re already behind.In this 2.5 Gamers solo deep dive, Matej walks through exactly how to set up Meta’s new AdROAS campaigns, how to unlock the hidden value in your ad impressions, and why this is a must-have in your UA strategy for Android in 2025.🧠 What You’ll Learn:Step-by-step guide to setting up Meta AdROAS (with visuals!)Why AdROAS lets you optimize for ad revenue value...
2025-04-3026 min
two & a half gamersAd Monetization Secrets: Top Mobile Games Printing $$$ in 2025In this episode, we dive deep into the wild world of ad monetization trends in mobile gaming for 2025. From Vietnamese studios like ABI Games printing money daily to hypercasual reskins and even mobile rip-offs of popular Steam games, we break it all down.🎮 Games Discussed:Cooking Dom by ABI Games 🇻🇳Merge Sticker Playbook by Lion StudiosHamster Escape by Sunday GamesREPO Mobile (Steam-inspired horror)Dreamy Rooms (IAP-driven ultra-casual)Word Search Explorer by PlaySimple Games 💥💰 Discover:How some game...
2025-04-2434 min
two & a half gamersHow to Unlock Hidden Ad Revenue in Google AdMob. Step-by-Step Walkthrough by Felix BrabergStruggling to squeeze more $$$ from your ads? You might be losing thousands just by misusing AdMob.Today, Felix Braberg reveals the exact setup, tips, and optimization tactics he uses to scale ad revenue for games earning $350M+ in lifetime revenue.👉 Whether you're earning $20/day or $3K/day, this episode is your AdMob playbook.💡 What you’ll learn:How to properly set up AdMob mediation step by stepThe most common mistakes (like leaving $$ in "AdMob Default" purgatory)The best ad networks for bann...
2025-04-0925 min
two & a half gamersYour Ads Are Boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej LancaricWhere to get creative inspiration? That is always the hard question. Maybe the hardest one! Let’s dig a little bit deeper: There are companies/games you need to follow to uncover the recent creative trends. Continue reading!Get the Creative bible now: https://lancaric.substack.com/p/the-creative-bible-how-to-win-in?r=7qqafAlways check the competitors. Use the FB Ads library, TikTok Ad library, and Google Ads transparency center; on top of that, use Adscan.ai to spy on your competitors and see which creative is spending the most in Eu...
2025-04-0221 mintwo & a half gamersA Beginners Guide to Ad monetization: The Fundamentals by Felix BrabergThis episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue. The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. The episode also covers strategies for soft launching, selecting mediation platforms, and effectively scaling ad revenue. Listeners gain insights into best practices for network selection and the significance of maintaining good relationships...
2025-03-1231 min
two & a half gamersA Beginners Guide to UA: The Fundamentals by Matej LancaricIn this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies.This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest...
2025-02-1227 min
two & a half gamersExploring Pokemon TCG Pocket's Revenue Trends by Jakub RemiarIn this podcast, Jakub Remiar discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading system. He highlights the game's revenue spikes, user retention rates, and the implications of the trading mechanics on player experience. Also touches on the need for improved game features and the future of the game in terms of expansions and player engagement.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization...
2025-02-0524 min
two & a half gamersProject R.I.S.E Alpha Test First Look: Gameplay & impressions! What's next for @supercell ?We dive into the closed alpha testing of Project Rise, a new game from Supercell. We discuss gameplay mechanics, user interface changes, and the challenges players face.
The conversation also touches on the importance of tower upgrades, the introduction of new features and perks, and the role of bots in gameplay.
We also expressed our thoughts on the game's long-term viability and compared it to other titles in the market, ultimately questioning its casual appeal and future direction.
This is no BS gaming podcast 2.5...
2025-01-2348 min
two & a half gamersWhat payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej LancaricIn this episode, Matej Lancaric discusses the critical relationship between Cost Per Install (CPI) and Lifetime Value (LTV) in mobile gaming. He explores how different game genres affect these metrics, the importance of churn prediction for user retention, and strategies for optimizing user acquisition.
The monologue also covers the significance of payback periods and how to utilize LTV predictions for effective marketing strategies, ultimately emphasizing the need for informed decision-making in the competitive mobile gaming landscape.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge...
2025-01-2229 min
two & a half gamers*Emergency Episode* TikTok is Banned in the US! Now what?The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app, this situation is part of a broader historical pattern where access to popular media is used as a means of control. Examining the ban within this larger context offers a framework to understand its significance and may provide insights into future developments. US Supreme Court Upholds TikTok Ban Amid National Security Concerns
This is no BS gaming podcast 2.5 gamers session...
2025-01-1905 min
two & a half gamersInspector Budget: UA Trends, Top Advertisers & Gaming Market December 2024In this episode, we explore the latest trends shaping the gaming industry, focusing on user acquisition strategies, game performance metrics, and the evolving impact of advertising channels. We also explore the rise of new games, the top UA advertisers, the dynamics of real-money gaming, and how platforms like TikTok and Unity influence marketing and development. Packed with insights, we discuss top spenders and tackle the unique challenges of navigating the competitive December gaming market.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design...
2025-01-0643 min
two & a half gamersBlossom Sort Game Review: Exploring the Future of casual gamesIn this episode, we dive into the game Blossom Sort, exploring its revenue generation, user engagement metrics, game design mechanics, and monetization strategies. Together, we unpack the dynamics of the Chinese gaming market and discuss the creative marketing strategies that have propelled the game’s success.
We also share our thoughts on future trends in the casual gaming sector, offering insights and analysis that make this episode a valuable resource for anyone passionate about the gaming industry.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping kn...
2024-12-2644 min
two & a half gamersHow to conquer the farming games market? Minigames FTW. Implement or die by Matej Lancaric!In this new segment, I explore the farming games market, its growth, key players, revenue insights, and player engagement strategies. I also discuss the importance of retention rates, monetization strategies, and mini-games emergence as a crucial trend.
The conversation highlights opportunities for new entrants in the market and emphasizes the need for innovation and an understanding of player demographics. The episode concludes with final thoughts on the evolving landscape of farming games and the commitment required for success.
Yours, Matej!
This is no BS gaming podcast 2.5 gamers...
2024-12-2527 min
two & a half gamersCreative Trends in Mobile Gaming - November 2024In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the growing impact of AI in mobile game marketing.
We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.
Join us for a comprehensive discussion that blends data, creativity, and cutting-edge...
2024-12-2352 min
two & a half gamersMy Supermarket Simulator 3D: The ultimate shop simulator game that makes serious money!This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/Q9rLc86vRF4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic Intro
02:55 Exploring Supermarket Simulator 3D
05:54 Game Mechanics and User Experience
08:54 Monetization Strategies and Revenue Insights
12...
2024-11-0739 min
two & a half gamersSupercell's Project R.I.S.E Update: Gameplay Review with new features & improvementsThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric
Youtube: https://youtu.be/_CEkh3WNXq4
Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:24 Introduction to Project Rise
02:58 Gameplay Mechanics and Changes
05:54 Hero Progression and Meta Features
08:53 Team Dynamics and Indiv...
2024-11-0629 min
two & a half gamersCreative Trends in Mobile Games - September 2024This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/9hXqXwBbv1A
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro to Creative Trends in Gaming
01:00 The Rise of Dream Games
03:59 Creative Strategies in Game Marketing
08:00 Innovations in Gameplay Mechanics
12:00 High Production Value in Game Creatives
16:01 The Evolution of Game Genres
19:57 Trends in User Acquisition a...
2024-10-2445 min
two & a half gamersSoft launch Sonar #6: Is Capybara GO the next big hit from Habby?This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda00:00 Epic Intro03:39 Game Mechanics and Innovations05:40 Monetization Strategies in Gaming09:12 The Solitaire Trend in Mobile Games11:51 VUGA's New Direction with Solitaire15:39 Happy Bada Go: A New Hit Game18:07 Comparing Game Mechanics and Player Engagement20:05 Innovative Game Concepts and Mechanics23:31 Marketing Strategies in Gam...
2024-10-2138 min
two & a half gamersReelshort Review: Redefining genre & . Next step for Netflix Games?This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/kanIGV0p0eY
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
just watch the episode!
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
...
2024-10-0759 min
two & a half gamersGame Review Radar #6: The sea of Unfortunate Sharkfins! Exploring Game Updates and TrendsThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast: https://youtu.be/11CcJvEwBM0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:57 Game Performance and Updates
05:53 User Acquisition vs. Product Quality
08:50 Star Wars Hunters Analysis
11:53 Casual Game Trends
14:58 Mobile Game Mon...
2024-10-0346 min
two & a half gamersAd placements & Ad monetization trends in Mobile Games - September 2024This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/f8Zdk64GVT8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introduction
02:48 Experiences at Tokyo Game Show
05:52 Ad Placements in Mobile Gaming
06:47 Introduction to Game Trends
12:31 Exploring Game Monetiz...
2024-09-3039 min
two & a half gamersDiversifying your Mobile Game UA with Influencer Marketing (real data included)This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Ed Fuller, Matej Lancaric
Youtube: https://youtu.be/CM3Kygj3mcw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:34 Introduction to In...
2024-09-2658 min
two & a half gamersElder Scrolls Castles: Flop with the most successful iteration of this core gameplayThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/pjIeovlSVKI
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:15 Introduction to Elder Scrolls Castles
03:13 Performance Metrics and Initial Reception
05:50 Comparative Analysis with Similar Games
07:46 Gameplay Mechanics and...
2024-09-2346 min
two & a half gamersCreative trends in mobile games - August 2024This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/gsLQ6GCNksg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:59 Creative Trends Overview for August 2024
05:53 Innovative Game Concepts and Trends
08:59 Celebrity Endorsements and Their Impact
12:04 The Evolution of Game...
2024-09-1953 min
two & a half gamersDeadlock Valve's new game revealed: It's a shooter, NOT just MOBA.# Deadlock is finally revealed! The video includes a quick walkthrough of the gameplay. Go to YouTube for the full gameplay experience.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/uKC2Igwm8VU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:57 Game Mechanics and Genre Fu...
2024-09-161h 01
two & a half gamersOffline games - No WIFI games: The most profitable game in the worldThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/q9groW1mOnY
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:40 Revenue and Monetization Strategies
04:22 Geographical Distribution of Downloads
05:06 Developer Background and Other Games
07:19 Massive Ad Revenue
08:21 The Power of Rewarded Ads
10:29 Gameplay and Features
11:39 Cross Promotion and Expansion
14:13 Organic Growth and SEO
16:54 YouTube Cha...
2024-09-1238 min
two & a half gamersWeChat Mini-Games: Exploring the World of Mini-Games with Lemon!This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Vincent Lemon Choi
Youtube: https://youtu.be/Jgv4h-OPeOM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:30 The World of Chinese Mini-Games
06:00 Combining Genres and Game Types
09:38 The Power of Genre Combination and Iteration...
2024-09-1043 min
two & a half gamersImpulse Brain Training games: A hyper scaling app masquerading as a brain trainingImpulse is a brain training app with significant revenue and download growth. The app offers a combination of hypercasual games and cognitive training programs to improve IQ, memory, and cognitive abilities. It uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium. The app's ad monetization is heavily segmented, with different ad experiences based on the user's usage and payment status. The app also includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases. The conversation explores a popular brain training app's monetization strategies and user acquisition...
2024-09-0544 min
two & a half gamersOffice cat Idle Tycoon Live Review: $125k/day revenue with 80k/day spend = nice profit w/ Seok KangThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Seok Kang
Youtube: https://youtu.be/czpeEt6lnvw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:35 The Popularity of Cat Games and Low CPIs
05:10 Overview of Office Cat and Its Success
07:08 Unique Mechanics and Gameplay of Office Cat
17:16 The Absence of a Reset Mechanic and Player Retention
23:56 Cleverly Placed Ads in Office Cat
3...
2024-09-021h 12
two & a half gamers2.5 gamers x Live AM(F)A #5 - Ask Me Anything with Filippo De RoseThis is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Filippo De Rose, Matej Lancaric
https://www.linkedin.com/in/filippoderose
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda:
00:00 Epic intro and Secret Guest Introduction
03:01 Transitioning from Gaming to Non-Gaming Apps
06:05 Improving Day One Retention in Games
12:07 Revenue Potential of Find-the-Difference Games
...
2024-08-2259 min
two & a half gamersSquad Busters *BIG NEW* update: No more Pay to Win. No gacha, no money!This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/zXUkwYwHamg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introand Overview of the Update
01:35 Impact on Monetization and Player Base
06:24 Removal of Megas and Introduction of New Characters and Skins
10:36 Gameplay Experiences and Balance Changes
15:22 Exploring the New Game Modes
21:22 Exploring the Recent Updates and Changes in the Gam...
2024-08-1940 min
two & a half gamersIdle Outpost Zombie Apocalypse Review: (down)scaling?This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/omK5UkWe7cE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introduction and Overview
02:05 Discussion on Idle Outpost
04:11 Scaling and Downscaling in Idle Outpost
06:08 Comparing Idle Outpost to Other Idle Games
08:15 The I...
2024-08-1547 min
two & a half gamersCreative trends in mobile games - July 2024This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/yBym7yuDi5A
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro and Discussion on Mobile Gaming Podcast
01:18 Creative Trends for July
05:15 Analyzing Hustle Castle
08:57 Exploring Kingdom Guard
09:53 The Rise of Survivor I...
2024-08-1246 min
two & a half gamersInside Stormgate with Tim Morten: In-Depth Live Review & Gameplay with InsightsThis is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Tim Morten
https://www.linkedin.com/in/tim-morten/
Stormgate
https://playstormgate.com/
https://store.steampowered.com/app/2012510/Stormgate/
Youtube: https://youtu.be/pVaQS942xI0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
...
2024-08-081h 06
two & a half gamersHow to create high performing AI statics? Top 6 Ad placement inspiration in last 30daysThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/jHiBI7HRv0M
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
06:03 RoomSorts by GamingCat
08:33 Traffic Escape
12:22 Pizza Ready by Supercent
15:24 Hexa Sword by Lion Studios
19:32 App Open Rewarded Interstitial Ads in Hexasaur
25:09 The Brilliance of App Open-Rewarded Interstitial Ads
27:06 Using AI-Generated Images for Creative Inspiration
32:20 The...
2024-08-0548 min
two & a half gamersSoftlaunch Sonar #5: More Whiteout survival-like games coming!This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/bax7FJPrcgw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Introduction and Soft Launch Sonar
01:20 Dark and Dark Mobile
05:01 Dot Dot Blast
06:17 Coin Pusher Adventures
08:21 RoomScapes
10:05 Octopus Feast
11:57 Subway Surfers...
2024-08-0139 mintwo & a half gamersIs Zenless Zone Zero FLOP or NOT?This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:20 Introduction and Disappointment with Genshin Impact
02:19 Competition from Anime RPG Gacha Games
06:15 Critique of Gameplay Mechanics
10:50 Impressive Visuals of Genshin Impact
19:50 E...
2024-07-2545 min
two & a half gamers2.5 gamers x Live AM(F)A #4 - Ask Me Anything @ July 18 6 pm CETThis is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtube.com/live/QvLCxdkd3bk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
03:00 Game Design and Monetization
11:01 Implementing Back-End Logic
19:30 Choosing Monetization Strategies
32:04 Maximizing App Monetization and User Acquisition with the Molokko SDK
34:48 The R...
2024-07-1959 mintwo & a half gamersJune's Journey: A party to die for - The power of community-driven content in gaming!This is no BS gaming podcast 2.5 gamers session with @WoogaGames & @MediaBodiesMarketing ! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Host: Matej Lancaric
Special guests: April Laws, Edward Fuller
Youtube: https://youtu.be/KprKzQQelow
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFS...
2024-07-0443 min
two & a half gamersTop Creatives & Advertisers with Game Review Radar!This is no BS gaming podcast 2.5 gamers session #120. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
00:29 Catch-up and Boat Discussion
09:01 Review Radar: AFK Journey
11:24 Merch Episode: Travel Town, Gossip Harbor, Seaside Escape
15:34 Merch Episode: Merge Mansion
17:29 The Coexistence of Multiple Merge Games
18:38 The Growth and Challenges of the Mobile Gaming Industry
23:09 Analyzing the Performance of SquadBusters, Pizza Re...
2024-06-2755 mintwo & a half gamersWood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle gameThis is no BS gaming podcast 2.5 gamers session #117. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda00:00 Epic Intro05:04 Revenue and Downloads10:47 Gameplay and Difficulty14:41 Boosters, Shop, and Wheel22:40 Introduction and Revenue Analysis23:20 Ad Formats and Estimated Session Length24:15 Interstitials, Banners, and Rewarded Ads25:31 Ad Revenue Comparison and Potential26:09 Mobile Gaming and Revenue Potential27:27 Web Store and Other Revenue Sources28...
2024-06-1747 min
two & a half gamersMatch Factory! A Major hit with positive advertising by Peak gamesDive into the fascinating world of Match Factory, the brand new puzzle game from the creators of Toon Blast & Toy Blast. Once you play, you will come for Match Factory every day!
Connect identical items, sort tiles, and clear the board in this mesmerizing match 3D game. Challenge your puzzle-solving skills as you keep sorting and matching objects until every item is cleared from the screen. It’s not just a puzzle; it’s a test of your wit and strategy. Whether you’re on a grand adventure or simply taking a break, Match Factor...
2024-06-0453 min
two & a half gamersHow to grow IAP revenue by 375%? SayGames Special with Anton VolnykhThis is no BS gaming podcast 2.5 gamers session #112. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Anton Volnykh
Youtube: https://youtu.be/M5p00E7Su3g
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
03:36 Admiring Say Games' Work
09:19 Transitioning to Hybrid Casual Games
14:08 Consequences of Different Approaches
27:45...
2024-05-271h 05
two & a half gamersHelldivers 2 Special: Why is it so good? Second Galactic War Begins! New major Order!HELLDIVERS 2 is a 3rd person squad-based shooter that sees the elite forces of the Helldivers battling to win an intergalactic struggle to rid the galaxy of the rising alien threats. From a 3rd person perspective, players use a variety of weapons (pistols, machine guns, flamethrowers) and stratagems (turrets, airstrikes, etc.) to shoot and kill the alien threats.
This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s...
2024-05-1636 mintwo & a half gamersSupermarket Simulator Mobile: Why is it so popular? Start your own Supermarket now! (#109)Supermarket Manager Simulator is a game developed by Digital Melody that has gained popularity and shot up the download charts. It is a hyper-casual game where players manage a #supermarket, stocking shelves, pricing items, and serving customers. The game has a first-person perspective and includes mini-games like checking out customers and managing inventory. The company behind the game, Digital Melody, is a small Polish company known for developing playable mobile games.
This is no BS gaming podcast 2.5 gamers session #109. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization...
2024-05-1347 mintwo & a half gamersCTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Matej Lancaric, Arthur Querou
Youtube: https://youtu.be/4qFeVMbbbnc
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Introduction and Low Expectations of TV Creative...
2024-05-0941 mintwo & a half gamersFrom Hypercasual to Hybridcasual - The Supercent story. Iterative nature & Admon w/ UA in grey zoneThis is no BS gaming podcast 2.5 gamers session #108. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/VyBThe0Ukq4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
01:07 Discussion on Hyper-Casual and Hybrid-Casual Games
06:10 Overview of Supercet Games and Revenue
07:29 Gameplay and Mechanics of Pizza Ready, Outlet's Rush, and Snake Clash
10:34 Comparison to My Perfect Hotel and Other Games
2024-05-0659 mintwo & a half gamersBrawl Stars' UA & Creative Strategies, Game Review Radar, GAM not dead yet? (#106)This is no BS gaming podcast 2.5 gamers session #106. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast: https://youtu.be/zdltbj05lvU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Brawl Stars' Revenue Growth and UA Strategies
15:45 Different Types of Creatives Used in Brawl Stars' Marketing
35:37 Reviewing Game Performance: Block Jam 3D
42:19 Iterating on Successful Game Concepts
52:33...
2024-04-2355 mintwo & a half gamersIs TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in MarchThis is no BS gaming podcast 2.5 gamers session #103. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/RBoJxFdV5YI
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 The Shift from Placements to Bidding
04:14 The Importance of Bid Floors
06:33 Bid Floors for Banners
07:47 Bid Floors for Interstitials
09:28 Bid Floors for Rewarded Video
13:53 Using Direct Sold Campaigns
14:17 Exploring Alternative Backfill Options
15:43 The Importance of Bid Floo...
2024-04-0157 mintwo & a half gamersLegend of Mushroom's Success: 150+Mil IAP revenue in 4 months? Social features, guilds, UA & AdmonThis is no BS gaming podcast 2.5 gamers session #102. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Ken Landen
Youtube: https://youtu.be/gVUpvSJtkFw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Introduction and Welcome
01:10 Legend of Mushroom's Success in South Korea
05:27 Game Design Similarities
08:08 Different Core Gameplay
10:18 Discussion with Ken Landen
13:29 Monetization a...
2024-03-251h 00two & a half gamersUA trends, TikTok, building communities for power users: Doubl3Tap x 2.5gamers crossoverAnother crossover episode is here! Talking UA with Doubl3Tap gaming:
Matej is a UA consultant & co-host of the Two and a Half Gamers podcast. In this episode, we chatted about UA trends, TikTok, and building communities for power users. Matej also shared his thoughts on how blockchain games have great retention (so does a typical 9 to 5), his favorite UA hacks, and the importance of leaving some budget for experiments.Stay up to date & pre-register for some exclusive content on https://www.doubletap.games/You can also find us on:Spotify - https://open.spotify.com/show/6Z1Gt4g...
2024-03-1628 mintwo & a half gamersHybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!This is no BS gaming podcast 2.5 gamers session #100. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/a7rEif7GXA0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Introduction and Celebration
03:43 Twisted Tangle: A Unique Puzzle Game
07:31 The Success of Twisted Tangle
09:20 Gameplay and Mechanics
15:46 Changes in the Game
21:09 Monetization and Level Curve
22:07 Changes in Winning Rewards
23:07 Currency and Soft Currency Sink
24:07 Ad Placements
...
2024-03-1147 mintwo & a half gamersMobile Gaming OG Eric Futoran: (Scopely) War stories, Algorithm Manipulation, Growth strategies, ANRThis is no BS gaming podcast 2.5 gamers special OG session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Eric Futoran from https://embrace.io/
Youtube: https://youtu.be/nWdvjIP6D2s
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic Introduction and Special Guest
03:22 Starting with Max and Scopely
08:26 Scopely's Breakout Success
14:27 Scopely's Winning Formulas
20:37 Launching a...
2024-02-291h 02two & a half gamersStash Special: loyalty programs, well-made web shops, frictionless user experienceThis is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guests: Justin Kan, Archie Stonehill
Youtube: https://youtu.be/pORGGWDAyUM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Stash blog post:
https://dev.stash.gg/blog/mythbusting-app-stores-30-percent-or-more
Agenda
00:00 Epic intro
03:02 Introduction of Guests
06:01 Pivot from Fractal to Stash
09:09 Apple's New Payment Guidelines
19:36 Apple's Fe...
2024-02-2241 mintwo & a half gamersWe are Warriors live Review: Ad juggernaut, creative depth, balancing difficulty & progression, UAThis is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guest: Samer Al Dafai
Youtube: https://youtu.be/B5J3V_F5-HA
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic Introduction and Special Guest
04:14 The Idea Behind We Are Warriors
06:07 Game Design and Progression
18:08 Ad Monetization Strategy
21:32 Retention and Revenue
23:44 Ad Placem...
2024-02-201h 08two & a half gamersXsolla special: Apple's updated EU payments, DMA regime, new fees & requirements, web shopsThis is no BS gaming podcast 2.5 gamers special DMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg, Matej Lancaric
Special Guest: Sam Gagliani
Youtube: https://youtu.be/rqw1nsadqGA
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
MORE FREEDOM FOR THE MOBILE GAMING MARKET: DMA AND BEYOND: http://xsolla.pro/DMA
Agenda
00:00 In...
2024-02-1540 mintwo & a half gamersGamesforum Live Special w/ Adam & Gus: Rewarded play, AI in game development. Are UA managers lazy?This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guests: Adam Jaffe, Gus Viegas
Youtube: https://youtu.be/Jr2HLMZXjnw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
...
2024-02-1249 mintwo & a half gamersBrawl Stars to the Moon? A monetization deepdive! GameMakers x 2.5 gamers crossoverThis is no BS gaming podcast 2.5 gamers x Gamemakers crossover session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric, Joseph Kim, Ken Landen
Youtube: https://youtu.be/NIPb2gKeFiw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro03:00 Performance of Brawl Stars06:00 Product Overview and Gameplay12:00 Monetization and Economy Management19:00 Brawl Pass and Revenue Verticals25:00 Hypercharges and Progression31:53 Monetization and Economy3...
2024-02-051h 09two & a half gamersPGC Live Special w/ John Wright: Hybrid casual is a stepping stone! Quality over quantityThis is no BS gaming podcast 2.5 gamers live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guest: John Wright
Youtube: https://youtu.be/mBXiCxNyNX8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda:
00:00 Epic intro
02:00 Mr. Vice President
13:00 Pre-bid & post-bid
15:01 Pay your bills with retention
15:15 Hybrid-casual games
21:25 Milestones & KPIs
26:43 The shape of the curve
31:20 costs
...
2024-01-2948 mintwo & a half gamers3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)This is no BS gaming podcast 2.5 gamers session #95. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/PQKNCqm9Vdk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
02:35 Finding Creative Inspiration
12:02 Incorporating Mini Games in Ads
13:59 Iterating on Creative Winners
19:34 Challenges in Ad Monetization
25:21 Optimizing Ad Revenue
30:33 Event-Driven Ad Placements
33:23 Review Radar
2024-01-221h 08two & a half gamersApple vs Epic Special: 27% fee, new guidelines & creative solutions with workaroundsThis is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/w_BnrBMFSOQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Check: https://mobilegamer.biz/apple-moves-to-quash-us-web-shop-uprising-with-scare-screens-and-a-27-cut-of-all-iaps/
---------------------------------------
Summary
In this emergency episode, Matej...
2024-01-1822 mintwo & a half gamersHybrid casual Tower War: The evolution of core gameplay, growth & creatives, admon excellense (#93)This is no BS gaming podcast 2.5 gamers session #93. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/Gn49tbtPvYU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
PGC Party signup - https://www.eventbrite.com/e/pgc-london-after-party-kwalee-x-bambassadors-x-two-a-half-gamers-tickets-788126897767?aff=oddtdtcreator
Agenda
00:00 Epic intro
01:25 Introduction and Game Overview
04:02 Tower War's Rapid Growth
05:29 Sim...
2024-01-081h 06two & a half gamersThe Hunt for hybrid casual, Captain Hook of Creatives, Google Apocalypse (#92)This is no BS gaming podcast 2.5 gamers session #92. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/wgTV8NEkyrQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda
00:00 Epic Intro and Subscriber Growth
03:44 Technical shenanigans
04:36 The Hunt for Hybrid Casual Games
13:20 Tower defense game from SayGames
19:02 The Google Ad Monetization Revolution
28:15 Announcement of Captain Hook Awards
30:40 Review of Mono...
2024-01-0154 mintwo & a half gamersUnfolding Doodle Magic Wizard vs Slime: CPIs, missed admon opportunities, systems & vectors (#91)This is no BS gaming podcast 2.5 gamers session #91. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/koEhSqvLUwI
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda
00:00 Epic intro
02:52 Why are we talking about this game?
04:28 Doodle Magic: Wizard vs Slime game design review
17:15 Random dice vs Rush Royale
18:42 Ad monetisation review
26:40 Game numbers and geo split
31:20 Network analysis
32:34 PGC l...
2023-12-2745 mintwo & a half gamersSupercell's Clash Mini Softlaunch: Game design, UA & Creative review (#90)This is no BS gaming podcast 2.5 gamers session #90. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric
Youtube: https://youtu.be/MRywNsY7GeE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
04:23 Auto chess history lesson
08:27 Different podcast - no mice-nuts here
11:23 UA review & data
15:07 Retention numbers
20:38 Call Matej if you need UA
31:23 Game design review
40:04 Class system
45:12 Gachapooooools
...
2023-12-181h 04two & a half gamersVoodoo Block Jam 3D Hybrid casual story: Is Voodoo a Rising Phoenix? (#89)This is no BS gaming podcast 2.5 gamers session #89. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/8b7-_l_dq5w
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
01:34 ZZZ Nobody cares...
03:35 Block Jam 3D intro
03:51 What is Party UP studio?
06:06 Happy 10th Birthday Voodoo!
08:25 Only 25% of Voodoo revenue is hypercasual
09:31 Rising phoenix
11:12 Block Jam 3D game design review
15:20 DDA in Match3 games
19:32 Welcome to the UA world, Jakub!
20:43 Voodoo hybrid casual theme
25:22 Jakub going...
2023-12-111h 03two & a half gamersZenless Zone Zero: First look! Everything we know from Closed Beta (#88)This is no BS gaming podcast 2.5 gamers session #88. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/dDDAM-32hmQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
02:14 HoYoverse info
09:25 ZZZ intro
---------------------------------------
Matej Lancaric
User Acquisition & Creatives consultant
Felix Braberg
Ad monetization consultant
2023-12-0447 min
GamecastGamecast Rozhovory #5 - Matej Komar (Usetrit 540 hodin QA prace v EA? Zavolajte Mateja)Gamecast - podcast o hernom biznise, slovenskej hernej scéne a novinkách zo zahraničia. Toto je slovenský Gamecast! Vitajte, počúvate nový segment nášho podcastu - Gamecast Rozhovory so slovákmi pracujúcimi v zahraničných herných štúdiách. #5 je tu!
Matej & Matej
Pridajte sa na nas discord kanal - https://discord.gg/6gKJ4E69UA
Matej Komar Quality Verification - Electronic Arts
Ako sa dostal celkovo do gamingu? Ako sa ocitol vo Finsku?
Je tazke sa prestahovat do finska a najst si tam pracu? Co vsetko na to treba...
2022-01-311h 03