Shows
two & a half gamersOne bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not dying, it’s evolvingIn this brutally honest episode, Matej interviews Zino Rost Van Tonningen, CEO of Tyr Ads, live from MAU (with zero construction noise this time). The focus is on running rewarded UA without getting burned by fraud, bad partners, or weak setups. Zino shares knowledge from his journey through agency work, the wild world of offer walls, and leading Tyr Ads from rewards app to global SDK powerhouse.What’s inside:The Fraud Playbook: How faked events, cheat engines, and emulator hackers can drain $20,000 from your budget in minutes if yo...2025-06-1847 min
two & a half gamersMAU'25 Live Special: The App Store Monopoly Is Cracking. Are You Ready?In this live-recorded episode from MAU Vegas, Matej sits down with Damon Marshall and Berkley Egenes of Xsolla's mobile leadership team to discuss how the April 30 court ruling opened the floodgates for direct-to-consumer monetization.We unpack:How mobile devs can now promote web shops directly inside iOS appsWhy this moment is the “William Wallace freedom moment” for game publishersHow Xsolla is helping everyone from indie devs to AAA publishers go directKey mone...2025-05-2837 min
two & a half gamers🧠 The Ultimate Gacha System Breakdown: What Every Game Designer Should Know by Jakub RemiarEver wonder why some gacha systems print money, while others crash in weeks?In this special solo deep-dive, Jakub from 2.5 Gamers breaks down everything you need to know about gacha system design, from token economies to deck-building, duplicate handling, meta shifts, and the subtle art of collection drivers.If you're building a game with gacha mechanics — or just want to understand why Genshin, AFK Arena, and Clash Royale all work so differently — this episode is essential viewing.What You’ll Learn:The 3 core g...2025-05-0751 min
two & a half gamersWe Played Dreamy Room. It’s Brilliant, Hard, and Makes $27+ million a year in ADS!What if a cozy puzzle game could generate $80K/day — with 89% of that from ads? Dreamy Room is the breakout hit you didn’t see coming. It's not Royal Match. It's not hypercasual. It's deterministic puzzling at its finest — and it's scaling fast.We break down why Dreamy Room is crushing downloads, how its simple-but-hard core loop drives ad revenue at scale, and why it's one of the most innovative ultra-casual games of 2025.🧠 What You’ll Learn:How Dreamy Room hit $80K/day, mostly from interstitial adsWhy it...2025-05-0133 min
two & a half gamersHow to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA TeamsMeta just changed the game for ad monetized mobile apps — and if you’re not testing AdROAS campaigns yet, you’re already behind.In this 2.5 Gamers solo deep dive, Matej walks through exactly how to set up Meta’s new AdROAS campaigns, how to unlock the hidden value in your ad impressions, and why this is a must-have in your UA strategy for Android in 2025.🧠 What You’ll Learn:Step-by-step guide to setting up Meta AdROAS (with visuals!)Why AdROAS lets you optimize for ad revenue value...2025-04-3026 min
two & a half gamersWhy Casual Games Are Rethinking Interstitial Ads? Ad Monetization is Getting Smarter (Finally)In this episode, we sit down with the team behind Airflux, the AI-powered ad optimizer from Airbridge, and unpack how it’s quietly changing the rules of mobile game monetization.📈 Whether you're optimizing for ad whales, tweaking interstitial frequency, or just tired of playing A/B test roulette, this conversation will change how you think about monetization.🧠 What You’ll Learn:How Airflux delivers +26% LTV uplift with zero manual testingWhy interstitial timing is more impactful than raising eCPMsHow Airflux dynamically segments whales, dolphins, and F2P playersThe difference between Firebase and true AI-based optimizationReal success stories from games with 10M+ MAUWhy...2025-04-2642 min
two & a half gamersAd Monetization Secrets: Top Mobile Games Printing $$$ in 2025In this episode, we dive deep into the wild world of ad monetization trends in mobile gaming for 2025. From Vietnamese studios like ABI Games printing money daily to hypercasual reskins and even mobile rip-offs of popular Steam games, we break it all down.🎮 Games Discussed:Cooking Dom by ABI Games 🇻🇳Merge Sticker Playbook by Lion StudiosHamster Escape by Sunday GamesREPO Mobile (Steam-inspired horror)Dreamy Rooms (IAP-driven ultra-casual)Word Search Explorer by PlaySimple Games 💥💰 Discover:How some game...2025-04-2434 min
two & a half gamersHow to Unlock Hidden Ad Revenue in Google AdMob. Step-by-Step Walkthrough by Felix BrabergStruggling to squeeze more $$$ from your ads? You might be losing thousands just by misusing AdMob.Today, Felix Braberg reveals the exact setup, tips, and optimization tactics he uses to scale ad revenue for games earning $350M+ in lifetime revenue.👉 Whether you're earning $20/day or $3K/day, this episode is your AdMob playbook.💡 What you’ll learn:How to properly set up AdMob mediation step by stepThe most common mistakes (like leaving $$ in "AdMob Default" purgatory)The best ad networks for bann...2025-04-0925 min
two & a half gamersYour Ads Are Boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej LancaricWhere to get creative inspiration? That is always the hard question. Maybe the hardest one! Let’s dig a little bit deeper: There are companies/games you need to follow to uncover the recent creative trends. Continue reading!Get the Creative bible now: https://lancaric.substack.com/p/the-creative-bible-how-to-win-in?r=7qqafAlways check the competitors. Use the FB Ads library, TikTok Ad library, and Google Ads transparency center; on top of that, use Adscan.ai to spy on your competitors and see which creative is spending the most in Eu...2025-04-0221 min
two & a half gamersSupercell's Mo.co: Exciting new global launch. Is this the next billion-dollar game?In this episode, we discuss Supercell's latest game launch, MoCo, exploring Mo.co gameplay mechanics, monetization strategies, and overall market positioning. We go into the game's features, compare it to other action RPGs, and analyze its potential for future success in the gaming industry.https://lancaric.me/future-of-ua-creators-mobile-user-acquisition/Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once...2025-03-2450 min
two & a half gamersA Human-Centric Approach to Mobile gaming industry by Ömer YakabagiIn this conversation, Ömer emphasizes the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation. He highlights the challenges faced by the industry, including the pressure on developers and marketers, and advocates for a shift back to the core values of gaming. The monologue also touches on the need for collaboration, well-being, and redefining success in the gaming world.Get our MERCH NOW: 25gamers.com/shopThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge f...2025-03-1925 min
two & a half gamersA Beginners Guide to Ad monetization: The Fundamentals by Felix BrabergThis episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue. The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. The episode also covers strategies for soft launching, selecting mediation platforms, and effectively scaling ad revenue. Listeners gain insights into best practices for network selection and the significance of maintaining good relationships...2025-03-1231 min
two & a half gamersPublishing 101: What Game to Build, Why, and Which Publisher is Right for You by John WrightIn this monologue session, John Wright discusses the current state of mobile game publishing, emphasizing the importance of collaboration between developers and publishers. He outlines the challenges developers face in securing funding and the advantages of working with publishers, including access to expertise and technology. The monologue also covers strategies for choosing the right game and publisher, understanding the game discovery process, and the differences between farming and hunting strategies used by publishers to find new games.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming...2025-02-2631 min
two & a half gamersA Beginners Guide to UA: The Fundamentals by Matej LancaricIn this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies.This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest...2025-02-1227 min
two & a half gamersExploring Pokemon TCG Pocket's Revenue Trends by Jakub RemiarIn this podcast, Jakub Remiar discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading system. He highlights the game's revenue spikes, user retention rates, and the implications of the trading mechanics on player experience. Also touches on the need for improved game features and the future of the game in terms of expansions and player engagement.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization...2025-02-0524 min
two & a half gamersHow Ads increase IAP & Subscription revenue by Felix BrabergFelix Braberg discusses the evolving landscape of ad monetization in mobile apps and games. He highlights the shift towards mobile apps, the increasing importance of ad quality, and innovative strategies for driving in-app purchases (IAPs) and subscriptions. He delves into the brain training app market, effective ad messaging techniques, and psychological pricing strategies that enhance user engagement and revenue generation.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but...2025-01-2922 min
two & a half gamersProject R.I.S.E Alpha Test First Look: Gameplay & impressions! What's next for @supercell ?We dive into the closed alpha testing of Project Rise, a new game from Supercell. We discuss gameplay mechanics, user interface changes, and the challenges players face.
The conversation also touches on the importance of tower upgrades, the introduction of new features and perks, and the role of bots in gameplay.
We also expressed our thoughts on the game's long-term viability and compared it to other titles in the market, ultimately questioning its casual appeal and future direction.
This is no BS gaming podcast 2.5...2025-01-2348 min
two & a half gamersWhat payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej LancaricIn this episode, Matej Lancaric discusses the critical relationship between Cost Per Install (CPI) and Lifetime Value (LTV) in mobile gaming. He explores how different game genres affect these metrics, the importance of churn prediction for user retention, and strategies for optimizing user acquisition.
The monologue also covers the significance of payback periods and how to utilize LTV predictions for effective marketing strategies, ultimately emphasizing the need for informed decision-making in the competitive mobile gaming landscape.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge...2025-01-2229 min
two & a half gamers*Emergency Episode* TikTok is Banned in the US! Now what?The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app, this situation is part of a broader historical pattern where access to popular media is used as a means of control. Examining the ban within this larger context offers a framework to understand its significance and may provide insights into future developments. US Supreme Court Upholds TikTok Ban Amid National Security Concerns
This is no BS gaming podcast 2.5 gamers session...2025-01-1905 min
two & a half gamersProduct trends for Mobile Games in 2025 by Jakub RemiarIn this episode, Jakub discusses the evolving landscape of mobile gaming, focusing on the impact of CPI and IDFA on user acquisition, product trends for 2025, and the adaptation of successful Steam games to mobile platforms.
He highlights the disruption in casual genres, particularly solitaire, and the evolution of hidden object games. His presentation also dives into the proliferation of fake creatives and mini-games, emphasizing the importance of templatization for success in the competitive mobile gaming market.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge...2025-01-1543 min
two & a half gamersThe Evolution of Mobile Advertising Explained: How to make Ad revenue by Felix BrabergIn this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings.
He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations.
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101 ad monetization guide
https://lancaric.substack.com/p/getting-started-with-ad-revenue-applovin
https://lancaric.substack.com/p/everything-you-need-to-know-about
https://lancaric...2025-01-0827 min
two & a half gamersInspector Budget: UA Trends, Top Advertisers & Gaming Market December 2024In this episode, we explore the latest trends shaping the gaming industry, focusing on user acquisition strategies, game performance metrics, and the evolving impact of advertising channels. We also explore the rise of new games, the top UA advertisers, the dynamics of real-money gaming, and how platforms like TikTok and Unity influence marketing and development. Packed with insights, we discuss top spenders and tackle the unique challenges of navigating the competitive December gaming market.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design...2025-01-0643 min
two & a half gamersTop 10 Gaming Predictions for 2025: What to Expect by John WrightIn this episode, our friend John Wright discusses his predictions for the gaming industry in 2025, covering a range of topics from the rise of anime games to the impact of AI on game development. He emphasizes the importance of direct-to-consumer models and alternative stores while also addressing the challenges of privacy and user acquisition.
He highlights the evolving gaming landscape and the strategies developers will need to adopt to succeed in the coming years.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our...2025-01-0135 min
two & a half gamersBlossom Sort Game Review: Exploring the Future of casual gamesIn this episode, we dive into the game Blossom Sort, exploring its revenue generation, user engagement metrics, game design mechanics, and monetization strategies. Together, we unpack the dynamics of the Chinese gaming market and discuss the creative marketing strategies that have propelled the game’s success.
We also share our thoughts on future trends in the casual gaming sector, offering insights and analysis that make this episode a valuable resource for anyone passionate about the gaming industry.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping kn...2024-12-2644 min
two & a half gamersHow to conquer the farming games market? Minigames FTW. Implement or die by Matej Lancaric!In this new segment, I explore the farming games market, its growth, key players, revenue insights, and player engagement strategies. I also discuss the importance of retention rates, monetization strategies, and mini-games emergence as a crucial trend.
The conversation highlights opportunities for new entrants in the market and emphasizes the need for innovation and an understanding of player demographics. The episode concludes with final thoughts on the evolving landscape of farming games and the commitment required for success.
Yours, Matej!
This is no BS gaming podcast 2.5 gamers...2024-12-2527 min
two & a half gamersCreative Trends in Mobile Gaming - November 2024In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the growing impact of AI in mobile game marketing.
We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.
Join us for a comprehensive discussion that blends data, creativity, and cutting-edge...2024-12-2352 min
two & a half gamersAd placements & Ad monetization trends in Mobile Games - November 2024In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models.
Our discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra-casual games, particularly from regions like Vietnam.
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2...2024-12-0949 min
two & a half gamersTop Girl game review: Idle Game made with AI meets 4X genre!In this episode, we delve into the unexpected success of the game Top Girl, exploring its unique gameplay mechanics, the influence of AI in its design, and the surprising elements of 4X integrated into a waifu game.
We also discuss the game's revenue potential, the simplification of 4X mechanics, and the future of AI in the gaming industry, concluding with predictions about the game's trajectory and the broader implications for mobile gaming.
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to...2024-12-0544 min
two & a half gamersMy Supermarket Simulator 3D: The ultimate shop simulator game that makes serious money!This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/Q9rLc86vRF4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic Intro
02:55 Exploring Supermarket Simulator 3D
05:54 Game Mechanics and User Experience
08:54 Monetization Strategies and Revenue Insights
12...2024-11-0739 min
two & a half gamersSupercell's Project R.I.S.E Update: Gameplay Review with new features & improvementsThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric
Youtube: https://youtu.be/_CEkh3WNXq4
Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:24 Introduction to Project Rise
02:58 Gameplay Mechanics and Changes
05:54 Hero Progression and Meta Features
08:53 Team Dynamics and Indiv...2024-11-0629 min
two & a half gamersNew ways of monetization with Bright SDKThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg
Special Guest: Ofir Meir | Director of Bright SDK group,
Bright Data | Skype: live:.cid.d170945c61f0d08d | Slack: ofirm@bright-sdk.com
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/s...2024-11-0134 min
two & a half gamersCreative Trends in Mobile Games - September 2024This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/9hXqXwBbv1A
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro to Creative Trends in Gaming
01:00 The Rise of Dream Games
03:59 Creative Strategies in Game Marketing
08:00 Innovations in Gameplay Mechanics
12:00 High Production Value in Game Creatives
16:01 The Evolution of Game Genres
19:57 Trends in User Acquisition a...2024-10-2445 min
two & a half gamersSoft launch Sonar #6: Is Capybara GO the next big hit from Habby?This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda00:00 Epic Intro03:39 Game Mechanics and Innovations05:40 Monetization Strategies in Gaming09:12 The Solitaire Trend in Mobile Games11:51 VUGA's New Direction with Solitaire15:39 Happy Bada Go: A New Hit Game18:07 Comparing Game Mechanics and Player Engagement20:05 Innovative Game Concepts and Mechanics23:31 Marketing Strategies in Gam...2024-10-2138 min
two & a half gamersCup Heroes: Voodoo's new hybridcasual hit making $160k/day! Steady growth w/ adplacement excellenceIn this episode, we dive into a detailed review of the game Cup Heroes by Voodoo, discussing its hybrid casual gameplay, performance metrics, monetization strategies, and user experience. We explore the game's growth trajectory, retention rates, and how it compares to other titles in the market.
Discussing the effectiveness of decoys and rewards in gameplay, the impact of skill randomizers on player experience, and the creative approaches used in game advertising. Our conversation also touches on the importance of testing different ad creatives!
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from...2024-10-1457 min
two & a half gamersReelshort Review: Redefining genre & . Next step for Netflix Games?This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/kanIGV0p0eY
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
just watch the episode!
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
...2024-10-0759 min
two & a half gamersGame Review Radar #6: The sea of Unfortunate Sharkfins! Exploring Game Updates and TrendsThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast: https://youtu.be/11CcJvEwBM0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:57 Game Performance and Updates
05:53 User Acquisition vs. Product Quality
08:50 Star Wars Hunters Analysis
11:53 Casual Game Trends
14:58 Mobile Game Mon...2024-10-0346 min
two & a half gamersAd placements & Ad monetization trends in Mobile Games - September 2024This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/f8Zdk64GVT8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introduction
02:48 Experiences at Tokyo Game Show
05:52 Ad Placements in Mobile Gaming
06:47 Introduction to Game Trends
12:31 Exploring Game Monetiz...2024-09-3039 min
two & a half gamersDiversifying your Mobile Game UA with Influencer Marketing (real data included)This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Ed Fuller, Matej Lancaric
Youtube: https://youtu.be/CM3Kygj3mcw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:34 Introduction to In...2024-09-2658 min
two & a half gamersElder Scrolls Castles: Flop with the most successful iteration of this core gameplayThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/pjIeovlSVKI
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:15 Introduction to Elder Scrolls Castles
03:13 Performance Metrics and Initial Reception
05:50 Comparative Analysis with Similar Games
07:46 Gameplay Mechanics and...2024-09-2346 min
two & a half gamersCreative trends in mobile games - August 2024This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/gsLQ6GCNksg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:59 Creative Trends Overview for August 2024
05:53 Innovative Game Concepts and Trends
08:59 Celebrity Endorsements and Their Impact
12:04 The Evolution of Game...2024-09-1953 min
two & a half gamersDeadlock Valve's new game revealed: It's a shooter, NOT just MOBA.# Deadlock is finally revealed! The video includes a quick walkthrough of the gameplay. Go to YouTube for the full gameplay experience.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/uKC2Igwm8VU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:57 Game Mechanics and Genre Fu...2024-09-161h 01
two & a half gamersOffline games - No WIFI games: The most profitable game in the worldThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/q9groW1mOnY
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:40 Revenue and Monetization Strategies
04:22 Geographical Distribution of Downloads
05:06 Developer Background and Other Games
07:19 Massive Ad Revenue
08:21 The Power of Rewarded Ads
10:29 Gameplay and Features
11:39 Cross Promotion and Expansion
14:13 Organic Growth and SEO
16:54 YouTube Cha...2024-09-1238 min
two & a half gamersWeChat Mini-Games: Exploring the World of Mini-Games with Lemon!This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Vincent Lemon Choi
Youtube: https://youtu.be/Jgv4h-OPeOM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:30 The World of Chinese Mini-Games
06:00 Combining Genres and Game Types
09:38 The Power of Genre Combination and Iteration...2024-09-1043 min
two & a half gamersImpulse Brain Training games: A hyper scaling app masquerading as a brain trainingImpulse is a brain training app with significant revenue and download growth. The app offers a combination of hypercasual games and cognitive training programs to improve IQ, memory, and cognitive abilities. It uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium. The app's ad monetization is heavily segmented, with different ad experiences based on the user's usage and payment status. The app also includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases. The conversation explores a popular brain training app's monetization strategies and user acquisition...2024-09-0544 min
two & a half gamersOffice cat Idle Tycoon Live Review: $125k/day revenue with 80k/day spend = nice profit w/ Seok KangThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Seok Kang
Youtube: https://youtu.be/czpeEt6lnvw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:35 The Popularity of Cat Games and Low CPIs
05:10 Overview of Office Cat and Its Success
07:08 Unique Mechanics and Gameplay of Office Cat
17:16 The Absence of a Reset Mechanic and Player Retention
23:56 Cleverly Placed Ads in Office Cat
3...2024-09-021h 12
two & a half gamers2.5 gamers x Live AM(F)A #5 - Ask Me Anything with Filippo De RoseThis is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Filippo De Rose, Matej Lancaric
https://www.linkedin.com/in/filippoderose
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda:
00:00 Epic intro and Secret Guest Introduction
03:01 Transitioning from Gaming to Non-Gaming Apps
06:05 Improving Day One Retention in Games
12:07 Revenue Potential of Find-the-Difference Games
...2024-08-2259 min
two & a half gamersSquad Busters *BIG NEW* update: No more Pay to Win. No gacha, no money!This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/zXUkwYwHamg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introand Overview of the Update
01:35 Impact on Monetization and Player Base
06:24 Removal of Megas and Introduction of New Characters and Skins
10:36 Gameplay Experiences and Balance Changes
15:22 Exploring the New Game Modes
21:22 Exploring the Recent Updates and Changes in the Gam...2024-08-1940 min
two & a half gamersIdle Outpost Zombie Apocalypse Review: (down)scaling?This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/omK5UkWe7cE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introduction and Overview
02:05 Discussion on Idle Outpost
04:11 Scaling and Downscaling in Idle Outpost
06:08 Comparing Idle Outpost to Other Idle Games
08:15 The I...2024-08-1547 min
two & a half gamersCreative trends in mobile games - July 2024This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/yBym7yuDi5A
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro and Discussion on Mobile Gaming Podcast
01:18 Creative Trends for July
05:15 Analyzing Hustle Castle
08:57 Exploring Kingdom Guard
09:53 The Rise of Survivor I...2024-08-1246 min
two & a half gamersInside Stormgate with Tim Morten: In-Depth Live Review & Gameplay with InsightsThis is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Tim Morten
https://www.linkedin.com/in/tim-morten/
Stormgate
https://playstormgate.com/
https://store.steampowered.com/app/2012510/Stormgate/
Youtube: https://youtu.be/pVaQS942xI0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
...2024-08-081h 06
two & a half gamersHow to create high performing AI statics? Top 6 Ad placement inspiration in last 30daysThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/jHiBI7HRv0M
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
06:03 RoomSorts by GamingCat
08:33 Traffic Escape
12:22 Pizza Ready by Supercent
15:24 Hexa Sword by Lion Studios
19:32 App Open Rewarded Interstitial Ads in Hexasaur
25:09 The Brilliance of App Open-Rewarded Interstitial Ads
27:06 Using AI-Generated Images for Creative Inspiration
32:20 The...2024-08-0548 min
two & a half gamersSoftlaunch Sonar #5: More Whiteout survival-like games coming!This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/bax7FJPrcgw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Introduction and Soft Launch Sonar
01:20 Dark and Dark Mobile
05:01 Dot Dot Blast
06:17 Coin Pusher Adventures
08:21 RoomScapes
10:05 Octopus Feast
11:57 Subway Surfers...2024-08-0139 mintwo & a half gamersIs Zenless Zone Zero FLOP or NOT?This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:20 Introduction and Disappointment with Genshin Impact
02:19 Competition from Anime RPG Gacha Games
06:15 Critique of Gameplay Mechanics
10:50 Impressive Visuals of Genshin Impact
19:50 E...2024-07-2545 min
two & a half gamers10+ billion installs x Azur Games Review live: Launching hypercasual with long ROASThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/nswOwChqyBQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
08:04 The Challenges and Potential of the Hyper Casual Market
17:45 Azur Games' Flexible Publishing Strategy
25:33 The Importance of Profitability and ROAS Targets
29:24 Deep Dive into Azur Games' Portfolio: Slime Castle
34:21 The Evolution of Survivor IO and Drawing Inspiration
35:5...2024-07-221h 05
two & a half gamers2.5 gamers x Live AM(F)A #4 - Ask Me Anything @ July 18 6 pm CETThis is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtube.com/live/QvLCxdkd3bk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
03:00 Game Design and Monetization
11:01 Implementing Back-End Logic
19:30 Choosing Monetization Strategies
32:04 Maximizing App Monetization and User Acquisition with the Molokko SDK
34:48 The R...2024-07-1959 mintwo & a half gamersJune's Journey: A party to die for - The power of community-driven content in gaming!This is no BS gaming podcast 2.5 gamers session with @WoogaGames & @MediaBodiesMarketing ! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Host: Matej Lancaric
Special guests: April Laws, Edward Fuller
Youtube: https://youtu.be/KprKzQQelow
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFS...2024-07-0443 min
two & a half gamersTop Creatives & Advertisers with Game Review Radar!This is no BS gaming podcast 2.5 gamers session #120. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
00:29 Catch-up and Boat Discussion
09:01 Review Radar: AFK Journey
11:24 Merch Episode: Travel Town, Gossip Harbor, Seaside Escape
15:34 Merch Episode: Merge Mansion
17:29 The Coexistence of Multiple Merge Games
18:38 The Growth and Challenges of the Mobile Gaming Industry
23:09 Analyzing the Performance of SquadBusters, Pizza Re...2024-06-2755 mintwo & a half gamersWood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle gameThis is no BS gaming podcast 2.5 gamers session #117. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda00:00 Epic Intro05:04 Revenue and Downloads10:47 Gameplay and Difficulty14:41 Boosters, Shop, and Wheel22:40 Introduction and Revenue Analysis23:20 Ad Formats and Estimated Session Length24:15 Interstitials, Banners, and Rewarded Ads25:31 Ad Revenue Comparison and Potential26:09 Mobile Gaming and Revenue Potential27:27 Web Store and Other Revenue Sources28...2024-06-1747 min
two & a half gamersMatch Factory! A Major hit with positive advertising by Peak gamesDive into the fascinating world of Match Factory, the brand new puzzle game from the creators of Toon Blast & Toy Blast. Once you play, you will come for Match Factory every day!
Connect identical items, sort tiles, and clear the board in this mesmerizing match 3D game. Challenge your puzzle-solving skills as you keep sorting and matching objects until every item is cleared from the screen. It’s not just a puzzle; it’s a test of your wit and strategy. Whether you’re on a grand adventure or simply taking a break, Match Factor...2024-06-0453 min
two & a half gamersBangBang Survivor $600k/day revenue: One step closer to West or just a clone of Doodle Magic?Bang Bang Survivor is finally a game where Jakub can discuss social features. Monetization is much more fleshed out. The art is much more approachable. UI is much better, even though it's still sh*t. I'm sorry. It's...
BangBang Survivor is a Roguelike shooting game with unique graphic style. The story is set in a future era where a natural disaster sweeps the Earth, causing a rapid spread of biochemical infections and unleashing hordes of zombies. By that time, natural resources are scarce, and civilization are severely damaged. Players will take on the role...2024-05-3054 min
two & a half gamersHow to grow IAP revenue by 375%? SayGames Special with Anton VolnykhThis is no BS gaming podcast 2.5 gamers session #112. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Anton Volnykh
Youtube: https://youtu.be/M5p00E7Su3g
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
03:36 Admiring Say Games' Work
09:19 Transitioning to Hybrid Casual Games
14:08 Consequences of Different Approaches
27:45...2024-05-271h 05
two & a half gamersZombie.io global launch case study: A Midcore game with complex gameplay & wide range of featuresApocalyptic Zombie.io adventure is available now! Immerse yourself in this delightful casual shooting mobile game in Zombie.io, where you take on the role of an adorable potato protagonist.
The game unfolds in a world where extraterrestrial potatoes accidentally find themselves on Earth, forging an alliance with humans to combat the sudden zombie threat and save the world.
This is no BS gaming podcast 2.5 gamers session #110. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news...2024-05-2057 min
two & a half gamersHelldivers 2 Special: Why is it so good? Second Galactic War Begins! New major Order!HELLDIVERS 2 is a 3rd person squad-based shooter that sees the elite forces of the Helldivers battling to win an intergalactic struggle to rid the galaxy of the rising alien threats. From a 3rd person perspective, players use a variety of weapons (pistols, machine guns, flamethrowers) and stratagems (turrets, airstrikes, etc.) to shoot and kill the alien threats.
This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s...2024-05-1636 mintwo & a half gamersSupermarket Simulator Mobile: Why is it so popular? Start your own Supermarket now! (#109)Supermarket Manager Simulator is a game developed by Digital Melody that has gained popularity and shot up the download charts. It is a hyper-casual game where players manage a #supermarket, stocking shelves, pricing items, and serving customers. The game has a first-person perspective and includes mini-games like checking out customers and managing inventory. The company behind the game, Digital Melody, is a small Polish company known for developing playable mobile games.
This is no BS gaming podcast 2.5 gamers session #109. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization...2024-05-1347 mintwo & a half gamersCTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Matej Lancaric, Arthur Querou
Youtube: https://youtu.be/4qFeVMbbbnc
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Introduction and Low Expectations of TV Creative...2024-05-0941 mintwo & a half gamersFrom Hypercasual to Hybridcasual - The Supercent story. Iterative nature & Admon w/ UA in grey zoneThis is no BS gaming podcast 2.5 gamers session #108. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/VyBThe0Ukq4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
01:07 Discussion on Hyper-Casual and Hybrid-Casual Games
06:10 Overview of Supercet Games and Revenue
07:29 Gameplay and Mechanics of Pizza Ready, Outlet's Rush, and Snake Clash
10:34 Comparison to My Perfect Hotel and Other Games2024-05-0659 mintwo & a half gamersBrawl Stars' UA & Creative Strategies, Game Review Radar, GAM not dead yet? (#106)This is no BS gaming podcast 2.5 gamers session #106. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast: https://youtu.be/zdltbj05lvU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Brawl Stars' Revenue Growth and UA Strategies
15:45 Different Types of Creatives Used in Brawl Stars' Marketing
35:37 Reviewing Game Performance: Block Jam 3D
42:19 Iterating on Successful Game Concepts
52:33...2024-04-2355 mintwo & a half gamersMerge Games Market History & Full Overview: Travel Town no.1 Merge game & Gossip Harbor case studiesThis is no BS gaming podcast 2.5 gamers session #105. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guest: Laura Taranto
Youtube: https://youtu.be/HHUGcHxXDmk
Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 The History of Merge Games
53:48 Balancing the Economy and Resource Management
01:02:46 Implementing a Collectible Album System
01:15:11 Optimizing Ad Placements and End Cards
01:30:46 The Use of Big Boards and UGC
0...2024-04-171h 40two & a half gamersAFK Journey: A Highly Polished & Innovative RPG Game, captivating storytelling with stunning visualsThis is no BS gaming podcast 2.5 gamers session #104. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/orl7awTs5zc
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Introduction and Recap of MAU Conference
02:13 Discussion on AFK Journey and Soft Launch
03:06 Overview of AFK Journey's Success and Revenue
05:49 Comparison with Other Games and Market Traction
07:55 Lilith Games' Portfolio and Revenue2024-04-081h 04two & a half gamersIs TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in MarchThis is no BS gaming podcast 2.5 gamers session #103. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/RBoJxFdV5YI
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 The Shift from Placements to Bidding
04:14 The Importance of Bid Floors
06:33 Bid Floors for Banners
07:47 Bid Floors for Interstitials
09:28 Bid Floors for Rewarded Video
13:53 Using Direct Sold Campaigns
14:17 Exploring Alternative Backfill Options
15:43 The Importance of Bid Floo...2024-04-0157 mintwo & a half gamersLegend of Mushroom's Success: 150+Mil IAP revenue in 4 months? Social features, guilds, UA & AdmonThis is no BS gaming podcast 2.5 gamers session #102. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Ken Landen
Youtube: https://youtu.be/gVUpvSJtkFw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Introduction and Welcome
01:10 Legend of Mushroom's Success in South Korea
05:27 Game Design Similarities
08:08 Different Core Gameplay
10:18 Discussion with Ken Landen
13:29 Monetization a...2024-03-251h 00two & a half gamers4X (R)evolution part2. Last War: The biggest 4X in 2024! Crucial UA integration into core-loopThis is no BS gaming podcast 2.5 gamers session #101. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/rlwg4d2Y3as
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
01:04 Introducing the Topic: 4X Games
03:06 Last War: Revenue and Downloads
04:12 The Conspiracy Behind First Fun
05:13 The Gameplay Mechanics of Last War
06:02 The Challenging Boss Battles
07:10 The Onboarding Process2024-03-181h 02two & a half gamersUA trends, TikTok, building communities for power users: Doubl3Tap x 2.5gamers crossoverAnother crossover episode is here! Talking UA with Doubl3Tap gaming:
Matej is a UA consultant & co-host of the Two and a Half Gamers podcast. In this episode, we chatted about UA trends, TikTok, and building communities for power users. Matej also shared his thoughts on how blockchain games have great retention (so does a typical 9 to 5), his favorite UA hacks, and the importance of leaving some budget for experiments.Stay up to date & pre-register for some exclusive content on https://www.doubletap.games/You can also find us on:Spotify - https://open.spotify.com/show/6Z1Gt4g...2024-03-1628 mintwo & a half gamersHybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!This is no BS gaming podcast 2.5 gamers session #100. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/a7rEif7GXA0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Introduction and Celebration
03:43 Twisted Tangle: A Unique Puzzle Game
07:31 The Success of Twisted Tangle
09:20 Gameplay and Mechanics
15:46 Changes in the Game
21:09 Monetization and Level Curve
22:07 Changes in Winning Rewards
23:07 Currency and Soft Currency Sink
24:07 Ad Placements
...2024-03-1147 mintwo & a half gamers4X (R)evolution part1. Top Heroes: Idle RPG or 4X strategy game? (#99)This is no BS gaming podcast 2.5 gamers session #99. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/9e0blIi1r08
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
04:45 Introduction to Top Heroes
05:10 The Unique Gameplay of Top Heroes
06:11 Transition to the World Map
08:06 Exploring the Town and Building Mechanics
09:08 Introduction to World Quests
10:07 Gameplay Me...2024-03-041h 02two & a half gamersMobile Gaming OG Eric Futoran: (Scopely) War stories, Algorithm Manipulation, Growth strategies, ANRThis is no BS gaming podcast 2.5 gamers special OG session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Eric Futoran from https://embrace.io/
Youtube: https://youtu.be/nWdvjIP6D2s
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic Introduction and Special Guest
03:22 Starting with Max and Scopely
08:26 Scopely's Breakout Success
14:27 Scopely's Winning Formulas
20:37 Launching a...2024-02-291h 02two & a half gamersStash Special: loyalty programs, well-made web shops, frictionless user experienceThis is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guests: Justin Kan, Archie Stonehill
Youtube: https://youtu.be/pORGGWDAyUM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Stash blog post:
https://dev.stash.gg/blog/mythbusting-app-stores-30-percent-or-more
Agenda
00:00 Epic intro
03:02 Introduction of Guests
06:01 Pivot from Fractal to Stash
09:09 Apple's New Payment Guidelines
19:36 Apple's Fe...2024-02-2241 mintwo & a half gamersWe are Warriors live Review: Ad juggernaut, creative depth, balancing difficulty & progression, UAThis is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guest: Samer Al Dafai
Youtube: https://youtu.be/B5J3V_F5-HA
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic Introduction and Special Guest
04:14 The Idea Behind We Are Warriors
06:07 Game Design and Progression
18:08 Ad Monetization Strategy
21:32 Retention and Revenue
23:44 Ad Placem...2024-02-201h 08two & a half gamersXsolla special: Apple's updated EU payments, DMA regime, new fees & requirements, web shopsThis is no BS gaming podcast 2.5 gamers special DMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg, Matej Lancaric
Special Guest: Sam Gagliani
Youtube: https://youtu.be/rqw1nsadqGA
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
MORE FREEDOM FOR THE MOBILE GAMING MARKET: DMA AND BEYOND: http://xsolla.pro/DMA
Agenda
00:00 In...2024-02-1540 mintwo & a half gamersGamesforum Live Special w/ Adam & Gus: Rewarded play, AI in game development. Are UA managers lazy?This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guests: Adam Jaffe, Gus Viegas
Youtube: https://youtu.be/Jr2HLMZXjnw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
...2024-02-1249 mintwo & a half gamersBrawl Stars to the Moon? A monetization deepdive! GameMakers x 2.5 gamers crossoverThis is no BS gaming podcast 2.5 gamers x Gamemakers crossover session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric, Joseph Kim, Ken Landen
Youtube: https://youtu.be/NIPb2gKeFiw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro03:00 Performance of Brawl Stars06:00 Product Overview and Gameplay12:00 Monetization and Economy Management19:00 Brawl Pass and Revenue Verticals25:00 Hypercharges and Progression31:53 Monetization and Economy3...2024-02-051h 09two & a half gamersPGC Live Special w/ John Wright: Hybrid casual is a stepping stone! Quality over quantityThis is no BS gaming podcast 2.5 gamers live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guest: John Wright
Youtube: https://youtu.be/mBXiCxNyNX8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda:
00:00 Epic intro
02:00 Mr. Vice President
13:00 Pre-bid & post-bid
15:01 Pay your bills with retention
15:15 Hybrid-casual games
21:25 Milestones & KPIs
26:43 The shape of the curve
31:20 costs
...2024-01-2948 mintwo & a half gamers3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)This is no BS gaming podcast 2.5 gamers session #95. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/PQKNCqm9Vdk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
02:35 Finding Creative Inspiration
12:02 Incorporating Mini Games in Ads
13:59 Iterating on Creative Winners
19:34 Challenges in Ad Monetization
25:21 Optimizing Ad Revenue
30:33 Event-Driven Ad Placements
33:23 Review Radar
2024-01-221h 08two & a half gamersApple vs Epic Special: 27% fee, new guidelines & creative solutions with workaroundsThis is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/w_BnrBMFSOQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Check: https://mobilegamer.biz/apple-moves-to-quash-us-web-shop-uprising-with-scare-screens-and-a-27-cut-of-all-iaps/
---------------------------------------
Summary
In this emergency episode, Matej...2024-01-1822 mintwo & a half gamersHybrid casual Tower War: The evolution of core gameplay, growth & creatives, admon excellense (#93)This is no BS gaming podcast 2.5 gamers session #93. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/Gn49tbtPvYU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
PGC Party signup - https://www.eventbrite.com/e/pgc-london-after-party-kwalee-x-bambassadors-x-two-a-half-gamers-tickets-788126897767?aff=oddtdtcreator
Agenda
00:00 Epic intro
01:25 Introduction and Game Overview
04:02 Tower War's Rapid Growth
05:29 Sim...2024-01-081h 06two & a half gamersThe Hunt for hybrid casual, Captain Hook of Creatives, Google Apocalypse (#92)This is no BS gaming podcast 2.5 gamers session #92. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/wgTV8NEkyrQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda
00:00 Epic Intro and Subscriber Growth
03:44 Technical shenanigans
04:36 The Hunt for Hybrid Casual Games
13:20 Tower defense game from SayGames
19:02 The Google Ad Monetization Revolution
28:15 Announcement of Captain Hook Awards
30:40 Review of Mono...2024-01-0154 mintwo & a half gamersUnfolding Doodle Magic Wizard vs Slime: CPIs, missed admon opportunities, systems & vectors (#91)This is no BS gaming podcast 2.5 gamers session #91. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/koEhSqvLUwI
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda
00:00 Epic intro
02:52 Why are we talking about this game?
04:28 Doodle Magic: Wizard vs Slime game design review
17:15 Random dice vs Rush Royale
18:42 Ad monetisation review
26:40 Game numbers and geo split
31:20 Network analysis
32:34 PGC l...2023-12-2745 mintwo & a half gamersSupercell's Clash Mini Softlaunch: Game design, UA & Creative review (#90)This is no BS gaming podcast 2.5 gamers session #90. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric
Youtube: https://youtu.be/MRywNsY7GeE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
04:23 Auto chess history lesson
08:27 Different podcast - no mice-nuts here
11:23 UA review & data
15:07 Retention numbers
20:38 Call Matej if you need UA
31:23 Game design review
40:04 Class system
45:12 Gachapooooools
...2023-12-181h 04two & a half gamersVoodoo Block Jam 3D Hybrid casual story: Is Voodoo a Rising Phoenix? (#89)This is no BS gaming podcast 2.5 gamers session #89. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/8b7-_l_dq5w
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
01:34 ZZZ Nobody cares...
03:35 Block Jam 3D intro
03:51 What is Party UP studio?
06:06 Happy 10th Birthday Voodoo!
08:25 Only 25% of Voodoo revenue is hypercasual
09:31 Rising phoenix
11:12 Block Jam 3D game design review
15:20 DDA in Match3 games
19:32 Welcome to the UA world, Jakub!
20:43 Voodoo hybrid casual theme
25:22 Jakub going...2023-12-111h 03two & a half gamersZenless Zone Zero: First look! Everything we know from Closed Beta (#88)This is no BS gaming podcast 2.5 gamers session #88. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/dDDAM-32hmQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
02:14 HoYoverse info
09:25 ZZZ intro
---------------------------------------
Matej Lancaric
User Acquisition & Creatives consultant
Felix Braberg
Ad monetization consultant
2023-12-0447 mintwo & a half gamersCreative trends Q3, Merge mansion Japan, Admon tips, Habby: Souls review (#87)This is no BS gaming podcast 2.5 gamers session #86. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/qRYLXJydCkc
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
03:30 Merge Mansion Japan
10:30 Creative Trends Q3
28:10 Ad monetisation tips
38:14 Admon Secret tip
39:27 Habby Souls
---------------------------------------
Please share the podcast with your industry friends...2023-11-2755 mintwo & a half gamersFrom Hypercasual to Hybridcasual - The Estoty Portfolio story (#86)This is no BS gaming podcast 2.5 gamers session #86. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/i4ZPwMKiQ-Y
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
01:56 South Korea & G-star chit-chat
04:37 Estoty intro
06:05 No systems & vectors
08:30 2.5 Detectives
09:11 Join our Slack channel
10:22 My Little Universe
15:10 Squad Alpha
22:40 Fish Idle vs. Ali...2023-11-2143 mintwo & a half gamers5 tips for killer UA, Soft launch Sonar vol3, Black Friday secret admon tips (#85)This is no BS gaming podcast 2.5 gamers session #85. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/lrllOFo3dLg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
01:00 HIT conference chit-chat
03:04 real agenda
04:20 Black Friday Admon absolute tip
13:00 5 UA killer tips
20:22 Go-to websites for memes
22:21 Leo from Wish
26:20 Localize or Pedro Pas...2023-11-211h 02two & a half gamersWarcraft Rumble: Deep dive into game's complexity, spend depth, systems, vectors, UA & creatives (#84)This is no BS gaming podcast 2.5 gamers session #84. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/FoDkTMmxsJ4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda
00:00 Epic intro
04:00 Warcraft Rumble intro
09:49 no UA push?
10:45 Clash royale
15:00 Leaders / Hero characters
17:08 Is this a mass-market mobile game?
23:23 You can make very bad decisions ear...2023-11-061h 11two & a half gamersSupercell's Mo.co: First look! New game in closed beta - not even in soft launch yetThis is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/HcSW1DLnjZs
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda
00:00 Epic intro
05:27 Backyard monsters again
07:25 Path of Exile comparison & Raid discussion
08:00 Techno Glows FTW
14:05 Victory screen
16:38 Get a ride!
16:50 Mo.co...2023-10-3048 mintwo & a half gamersAlien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/NzIJ2QLOEbA
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
02:51 Jakub is complaining he is running of hybrids
05:41 Alien Invasion Game design review
15:53 Secret of leveling up!
20:08 Where are the ads?
23:15 Admon review
28:50 SKUs top ranks
30:24 Ad revenue estimation
31:44 Retention numbers with happ...2023-10-0952 mintwo & a half gamersLegend of Slime review - User Acquisition, Creatives, Ad monetisation, Game design deep dive (#61)This is no BS gaming podcast 2.5 gamers session #61. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg
Youtube: https://youtu.be/1qY6jZVSOeQ
Agenda
00:00 intro
00:57 Thank you very much for your support!
01:27 Imitation is the best form of flattery
01:40 You can't copy fun
01:52 Agenda of this session2023-04-231h 03two & a half gamers11 UA & Creative tips, 🦩 unleash your inner UA flamboyance (#59)This is no BS gaming podcast 2.5 gamers session #59. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg
Youtube: https://youtu.be/Ct-h1YmYEiY
Agenda
00:00 Intro
01:08 Ad mon beef
02:02 Phil Collins in Korean games
03:12 UA flamboyant session intro
03:38 UA...2023-04-1053 min
two & a half gamerstwo & a half gamers session #42 - Sexist ads admon side, Gold & Goblins full UA, Admon, GD reviewThis is no BS gaming podcast 2.5 gamers session #42. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/dlBSemAPfmE
Agenda:
00:00 Intro
03:32 Matej with T-Shirt on (fans want, fans get)
04:05 Good Job Singular Webinar
04...2022-12-0951 min
GamecastGamecast Rozhovory #5 - Matej Komar (Usetrit 540 hodin QA prace v EA? Zavolajte Mateja)Gamecast - podcast o hernom biznise, slovenskej hernej scéne a novinkách zo zahraničia. Toto je slovenský Gamecast! Vitajte, počúvate nový segment nášho podcastu - Gamecast Rozhovory so slovákmi pracujúcimi v zahraničných herných štúdiách. #5 je tu!
Matej & Matej
Pridajte sa na nas discord kanal - https://discord.gg/6gKJ4E69UA
Matej Komar Quality Verification - Electronic Arts
Ako sa dostal celkovo do gamingu? Ako sa ocitol vo Finsku?
Je tazke sa prestahovat do finska a najst si tam pracu? Co vsetko na to treba...2022-01-311h 03