Shows
Bulletproof Your CPG BrandHelp Retailers Win- The Key Trends Category Leaders Know302. Retailers don't need more discounts—they need partners who help them win. In Day 30 of 30 Days to Prosperity, I break down the key trends retailers care about most and how you can use them to become a trusted, go-to category leader. You'll learn how to help retailers drive traffic, differentiate without price wars, and grow sustainable profit by putting their needs first. Listen in to learn how real retail partnerships unlock opportunities money can't buy. To become a category leader, brands must help retailers achieve their three universal goals: driving foot traffic, gaining a competitive advantage, and gr...
2026-02-0609 min
Bulletproof Your CPG BrandWhy Most Brands Miss the Patterns Hiding in Their Data288. Most brands look at data—but very few know how to use it. In Day 16 of 30 Days to Profitable CPG Growth, I explain why surface-level metrics and canned dashboards fail to create real advantage. You'll learn how to spot hidden patterns, translate data into shopper-led insights, and use analytics as a roadmap for future sales and profits. This episode shows how true data literacy helps you stop guessing, earn retailer trust, and compete at a higher level—without drowning in spreadsheets. To compete at a higher level in the natural channel, brands must master data analytics beyond surf...
2026-01-2311 min
Bulletproof Your CPG BrandBrand Building Success Strategies for Retail Growth, Mathis Martines with M2 Brands122. Unlock the secrets to successful brand building Discover effective Brand Building Success Strategies for retail success. Mathis Martinez discuss the importance of a "pull" strategy for brands seeking shelf space in retailers. Brands should focus on understanding retailer expectations, demonstrating online sales success, and providing value to retailers to build successful relationships. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more...
2019-04-1737 min
Bulletproof Your CPG BrandInsider Secrets To Getting On Shelf with Retailers, Mathis Martines with Enlightened, Formerly Kroger54. Uncover insider secrets to getting on shelf and discover what retailers truly want from your brand for success. Mathis Martines, a former natural products Kroger buyer, emphasizes the importance of brand vision, mission, and understanding retailer needs. He highlights the evolving retail landscape, the significance of brand-retailer relationships, and the impact of plant-based and organic products on the grocery industry's future. Todays Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn...
2018-05-301h 09