Shows
Room For SecondsHow Wing It On Became Champions of the Wing GameLive from CraveCon 2025, Room for Seconds welcomes guest host Sam Stanovich for an in-depth conversation with Matt Ensero and Justin Egan, the co-founders of Wing It On — a brand redefining what a modern wing concept can be.The episode opens with the origin story behind Wing It On, from late-night wing experiments and a coffee-shop naming moment to building a fast-casual concept rooted in authentic Buffalo-style wings. Matt and Justin explain why staying true to the fundamentals — crispy wings, real butter-based sauces, and house-made dips — has been the backbone of their success in a category crowded with copyca...
2026-02-0916 min
Restaurant InfluencersHe Started Making Wings at Home. Nine Buffalo Wing Festival Trophies Later, He’s Scaling NationwideMatt Ensero and Justin Egan, founders of Wing It On and members of the Craveworthy Brands portfolio, built the concept from a single store into an award-winning wing brand with nine National Buffalo Wing Festival trophies.
Watch now to learn how Wing It On grew from a homegrown idea, earned national recognition, and found the right partner to scale.
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2026-01-0630 minRoom For SecondsJustin Egan on The Full Comp Podcast: Crafting Success Through Strategic MessagingJustin Egan, co-founder of Wing It On!, speaks with Josh Kopel on the Full Comp Podcast about secrets behind building a standout brand in a crowded market. Justin shares how he and his co-founder Matt Ensero prioritized clear, consistent messaging to differentiate their brand from competitors. Egan breaks down the strategic steps that helped Wing It On! thrive in the competitive world of fast-casual dining.But the story doesn't end there—Egan discusses how partnering with franchising expert Gregg Majewski and Craveworthy Brands unlocked new opportunities for growth. The conversation covers everything from crafting an emotionally compelling br...
2024-10-2233 min
The QSR Experience ShowWing It On!’s Matt Ensero on Finding Success Through Patience and PeopleOn today’s episode of the Brick and Mortar Reborn podcast, Bobby speaks with Matt Ensero, President and Founder of Wing It On!, a fast casual concept focusing on serving authentic buffalo wings for takeout or dine-in. They discuss Matt's journey from pivoting from a career in finance and sales to bootstrapping a "wing joint for wing nuts" — and why slow, patient growth was the key to Wing It On!'s success. They also discuss how Wing It On! leverages technology to enhance the customer experience and improve order accuracy, how to hire the best operators for your business, and...
2023-05-1920 min
Brick & Mortar RebornWing It On!’s Matt Ensero on Finding Success Through Patience and PeopleOn today’s episode of the Brick and Mortar Reborn podcast, Bobby speaks with Matt Ensero, President and Founder of Wing It On!, a fast casual concept focusing on serving authentic buffalo wings for takeout or dine-in. They discuss Matt's journey from pivoting from a career in finance and sales to bootstrapping a "wing joint for wing nuts" — and why slow, patient growth was the key to Wing It On!'s success. They also discuss how Wing It On! leverages technology to enhance the customer experience and improve order accuracy, how to hire the best operators for your business, and...
2023-05-1720 min
The Main CourseHow QSR's Have to Navigate Shortages & InflationWing It On! is a QSR brand focused on providing chicken lovers with better wings and sandwiches in a takeout and delivery model. Matt Ensero, Wing It On’s CEO, launched his first location in 2011 in Waterbury, CT. Today, Wing it On! is in ten locations with one food truck and nine brick & mortar establishments. Ensero spoke with Barbara Castiglia on his concept of building a better wing.“When we say building a better wing concept, we mean building a better takeout and delivery wing concept,” Ensero explained. While there are many sports bars and sit-down restaurants with e...
2022-04-1825 min