Shows
Scaling Green-TechSimon Zadek - Introducing the Adaptation EconomyIn this special episode of Scaling Green-Tech, Katherine Keddie sits down with Simon Zadek, Co-Founder and Managing Partner of Morphosis, a Swiss-based adaptation solutions investment business. Morphosis exists to bridge the gap between public ambition and private action, catalysing scalable, inclusive, and market-based solutions that help societies adapt in a climate-impacted world. A globally recognised leader in sustainability economics, Simon unpacks the thinking behind Morphosis and the launch of its landmark report ‘The Rise of the Adaptation Economy: Investing in Adaptation and Resilience in a World Beyond 1.5C’. Developed in partnership with FGV EASP, Itaús...
2025-11-261h 16Scaling Green-TechKatherine Foster - Principles for Impactful Systems InnovationIn this episode of Scaling Green-Tech, Katherine Keddie speaks with Katherine Foster, Innovative Finance Lead at EIT Food and World Economic Forum Fellow, about what it really takes to build systems-level innovation.A pioneering Swiss-Canadian leader in digital sustainable finance and systems change, Katherine brings over 35 years of experience spanning diplomacy, technology, and climate innovation. She shares her personal theory of change - including how to design for complexity rather than control it.Together, they explore the evolution of blended finance, the integration of KPI-linked instruments and layered data...
2025-11-171h 08Scaling Green-TechJuliette Devillard - Connecting the Climate Tech CommunityIn this episode of Scaling Green-Tech, Katherine Keddie speaks with Juliette Devillard, Founder and CEO of Climate Connection - the UK’s largest community and events platform for climate tech founders, investors, and innovators.Juliette shares how Climate Connection grew from a small post-COVID meetup into a thriving ecosystem where partnerships are formed, investments begin, and teams are built. They explore what makes a truly engaging event, the lessons Juliette brought from the US climate startup scene, and how the UK can nurture a stronger culture of risk-taking and deep-tech investment....
2025-10-291h 06Scaling Green-TechHow to Win on LinkedIn in 2025 - A Founder’s Guide to Real EngagementIn this episode of Scaling Green-Tech, Adopter’s Matt Jaworski and Katherine Keddie unpack what’s new on LinkedIn in 2025 - and how founders can use it to drive real growth.They explore the rise of TikTok-style video feeds, the value of authentic storytelling, and why founder voices consistently outperform brand posts. In 2025, the most effective content isn’t polished or AI-generated, but human, timely, and genuinely useful. Expect practical insights on turning expertise into engagement, creating content that sparks discussion, and reframing your message from sustainability to resilience.If you...
2025-10-1530 minScaling Green-TechAnne Snelson and Becky Lane - Accelerating the Home Energy TransitionIn episode 11 of the Scaling Green-Tech podcast, Katherine Keddie sits down with Anne Snelson and Becky Lane to explore how we can accelerate decarbonisation in the domestic built environment. Anne Snelson is a carbon literacy training specialist who works with major corporates to embed climate awareness and drive organisational change. With a background spanning transport, telecoms, and construction, she now focuses on equipping leaders and teams with the knowledge and urgency needed to transition towards net zero. Becky Lane is the CEO and co-founder of Furbnow, a fast-growing startup helping homeowners navigate the complexity of energy efficiency upgrades. Furbnow...
2025-10-011h 32Scaling Green-TechTim Rault-Smith - Lessons in Startup Problem-Solving and Scaling InnovationIn this episode of Scaling Green-Tech, Katherine Keddie is joined by Tim Rault-Smith, a seasoned scale-up leader turned startup advisor, who now helps founders navigate growth in the EV technology space. Tim was one of the early employees at ForgeRock, the Identity and Access Management software company that rapidly scaled from a small European team to IPO on the New York Stock Exchange before its acquisition in 2023. Tim reflects on his journey through the birth of the Internet and a variety of roles at Sun Microsystems, to co-building ForgeRock’s support services and helping shape the technologies still underpinning to...
2025-09-171h 14Scaling Green-TechTurning Insights Into Impact - Auditing Your Online PresenceIn episode 9 of the Scaling Green-Tech podcast, Katherine Keddie and Matt Jaworski share a hands-on guide to auditing your online presence. They break down where to start, from mapping your digital touchpoints and pulling data, to analysing website speed, SEO performance, and social media engagement. Along the way, they share practical tips for getting more from tools like LinkedIn, Google Analytics, and Bing Webmaster, and explain how to turn numbers into meaningful insight.We also explore the power of founder-led social media, how to benchmark against the right competitors, and why credibility frameworks like Stanford’s Web Cr...
2025-09-0334 minScaling Green-TechMitesh Jagatia - Navigating the Legal Landscape for Climate Tech StartupsIn episode 8 of the Scaling Green-Tech podcast, Katherine Keddie speaks with Mitesh Jagatia, founder of Eco Ventures Counsel, a pro bono initiative offering free legal support to early green-tech startups across the UK. Mitesh unpacks the most common legal challenges climate founders face, from commercial contracts and employment law, to corporate governance and intellectual property. We discuss how to talk about your product without jeopardising your IP, how to navigate complex fundraising agreements, and when to seek external advice.Drawing on his experience as an in-house lawyer for global c...
2025-08-1931 min
Scaling Green-TechDr Aled Roberts - Creating the World’s Most Sustainable Tiles In episode 7 of the Scaling Green Tech podcast, Matt Jaworski speaks with Dr. Aled Roberts, founder of Dekiln, a startup cutting the carbon footprint of ceramic tiles by 94% through an innovative process that removes the need for kiln firing entirely. Aled shares how nature-inspired design, recycled materials, and bio-based coatings are unlocking new possibilities in tile manufacturing - from vibrant colours to embedded natural textures - while cutting emissions, waste, and costs. They discuss scaling challenges, lessons from moving from academia to entrepreneurship, and why transparency and avoiding greenwashing are essential in climate innovation. I...
2025-08-141h 26Scaling Green-TechBeth Holloway and Leo Thomson: Using AI to Accelerate Decentralised EnergyIn episode 6 of Scaling Green-Tech, we’re joined by Beth and Leo, co-founders of Feasibly (formerly Local Energy Systems) - a startup using machine learning to speed up how solar projects get off the ground. After two years of deep R&D and grant-backed development, Feasibly is now helping renewable energy developers assess solar sites in minutes, not months.We explore their startup journey from Durham Venture School to Innovate UK grants and angel backing and dig into the real-world barriers to scaling decentralised energy - including broken funding models, biased investor networks, and th...
2025-07-301h 25Scaling Green-TechRhea Dabriwala and Naveen Shivalingam - Turning Agricultural Residue into Climate SolutionsIn episode 5 of the Scaling Green Tech podcast, Katherine Keddie speaks with Rhea Dabriwala and Naveen Shivalingam, the co-founders of GroundUp, a pioneering startup transforming India’s agricultural residue into high-impact biochar. They unpack how GroundUp is building a new generation of industrial-scale biochar hubs that don’t just remove carbon from the atmosphere, but also regenerate soil, boost farmer livelihoods, and unlock circular supply chains.They break down the science behind biochar, the future of carbon markets, and the scale of what’s possible. They also explore what it takes to raise a $5M seed...
2025-07-151h 16Scaling Green-TechAbigail Smith and James Clench - Demystifying PR for Climate FoundersIn episode 4 of the Scaling Green Tech podcast, Adopter co-founders Katherine Keddie and Mat Jaworski sit down with James Clench, founder, and Abigail Smith, director, or PR agency Harpswood and the team who supports Octopus Energy’s global comms strategy.They break down what PR really means for climate startups - from when to invest, how to land coverage, what journalists are actually looking for, and why most press releases miss the mark. Drawing on experience across UK, Europe and US markets, they share lessons from their newsroom backgrounds and explain how to make comp...
2025-07-101h 22Scaling Green-TechJoanna O'Malley - Navigating Climate EventsIn episode 3 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie sit down with Joanna O’Malley, Partnerships Manager at NatureFinance, to unpack the real value of climate events - and how to make them work for you. Drawing on experience running over 100 sessions across COPs, climate weeks, and global finance summits, Joanna shares practical insights on how small teams can punch above their weight at events and build partnerships that last.They dive into what makes a good partner, why honesty beats hype, and how to tell if your event strategy is actually he...
2025-07-031h 01Scaling Green-Tech6 Types of Greenwashing Every Green-Tech Startup Should AvoidIn episode 2 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie explore one of the biggest risks facing early-stage green-tech companies: greenwashing. As regulation tightens and investor scrutiny grows, being vague or overly optimistic about your impact can undermine your credibility and your ability to scale.They break down the six types of greenwashing every climate tech company should know, from overhyping one green initiative (greenlighting) to avoiding talking about impact altogether (greenhushing). Along the way, they explain why being evidence-backed is now non-negotiable and how early choices around messaging and...
2025-06-2623 min
Scaling Green-Tech5 Website Mistakes of Green-tech StartupsIn episode 1 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie dive into why websites matter, especially for early-stage climate founders. Even if you’re still at the idea stage, having a simple, functional, and up-to-date site can make all the difference when it comes to credibility, traction, and first impressions with investors or partners.They unpack five common mistakes they see all the time: leaving your website to gather dust, using vague or overly technical language, getting locked into expensive suppliers, choosing platforms that don’t grow with you, and skip...
2025-06-1824 min