Shows
The Ultimate DishHeat You Can Handle: How a Chef Turned His Hot Sauce Into a BrandIn today’s episode, we chat with Matt Kuerbis, Escoffier Chef Instructor in Plant-Based Culinary Arts and Hospitality & Restaurant Operations Management. A chef-educator and entrepreneur, Matt blends classroom teaching with real-world brand building through his hot sauce company, HYCH.Matt opens up about the high-stakes pivot behind “Heat You Can Handle.” He explains why trademark conflicts forced a name change from Hoss Soss, how sharpening the brand promise (flavor over fire) clarified positioning, and the practical steps that took HYCH from farmers’ markets and cooler-only sales to retail shelves in 100+ stores—co-packers, process authority letters, brokers, and 3PL fulfill...
2025-10-2856 min
Hustle NorthwestEpisode 14 -Matt & Catharine Kuerbis: HYCH hot sauceIn this episode of Hustle Northwest, we sit down with Matt and Catharine Kuerbis from HYCH, the Salem-based hot sauce brand that's making waves. 🌶️ We chat about their journey, from building their brand from the ground up to their epic world travels and culinary adventures. Get ready for a fiery conversation about passion, perseverance, and of course, the art of making kick-ass hot sauce. You don't want to miss this one! 🔥🎙️And remember, follow us and leave us a 5-star review. Your support helps us bring on more amazing guests like them. More follows and reviews mean more eyes on...
2024-06-061h 10
Meaningful Marketplace Podcast#155 You Can Handle It - Catherine Kuerbis, Heat You Can Handle (HYCH)This show is a repeat of the “hottest” episode in Meaningful Marketplace’s series. Our own Sarah Marshall of Marshall’s Haute Sauce, interviews Catherine and Matt Kuerbis, Founders of Heat You Can Handle (HYCH) makers of another great hot sauce. They were first interviewed February 5, 2020 (episode #25) when the company was called Hoss Soss and we’re going to see what has changed in their business since then. These two traveled the world and eventually landed in Salem, Oregon to start their own company. Dissatisfied with hot sauces they would take home and find simply too flammable to swallow, they began...
2023-08-3047 min
Craft Hot Sauce PodcastMatt and Cath of Hoss Soss on Costa Rican inspired flavors and the Oregon sauce communityCatharine and Matt from Hoss Soss come on Episode 14 of the Craft Hot Sauce Podcast. The journey started in Costa Rica, but they are now located and operating in Salem, Oregon.
You can find our more about them on their website https://www.hosssoss.com/ and follow them on Instragram, Twitter and Facebook @ Hoss_Soss
To listen to more Craft Hot Sauce podcasts search Craft Hot Sauce on your podcast player or visit http://www.crafthotsauce.com/podcasts
During the podcast they recommend you check out the non-profit business mentoring program SCORE. https://www.score.org/
The song on the...
2018-06-1854 min