Shows
Marketing Careers UncoveredMeasuring marketing impact with Matt Laybourn, founder at RockeeEver wondered how to truly measure the effectiveness of your marketing efforts? In this episode, I sit down with Matt Laybourn, founder at Rockee, to discuss his journey from building a B2C e-commerce brand to becoming an expert in marketing effectiveness. We explore the challenges of proving marketing impact, the evolution of buyer behavior, and the role and limitations of AI in content creation. Whether you’re a seasoned marketer or just starting out, Matt’s experiences offer valuable lessons on enhancing marketing performance. Hosted on Acast. See acast.com/privacy for more...2024-10-2254 min
Content Marketing Commute#34: Qual vs. Quant - it's time to stop sleeping on qualitative dataAd: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode of the Content Marketing Commute, recorded in beautiful Ajaccio, Corsica, I share some thoughts on creating quality content.Reflecting on discussions from the previous episode with SEO expert Tom Winters, my focus is on defining and measuring quality content.Fo me, so much of figuring out what 'quality' means for your audience is in really embracing qualitative feedback.The quantitative stuff will only tell you so...2024-08-2419 min
L&D DisruptThe Fundamentals Of Collecting Useful Feedback | L&D Disrupt | Episode 55Collecting feedback can be a challenge, especially when it comes to our content! From the framing to the timing, it’s easy to get the basics wrong, but this episode helps us get it right.
Matt Laybourn, Founder of Rockee - a platform built to collect content feedback in real time - joined Gary to talk us through the fundamentals of capturing feedback we can use.
Timestamps
0:00 Intro to the episode, Matt and Rockee
4:04 The basics of good feedback
8:38 Is there trust in yo...2023-12-2038 min
The Sausage FactoryPerception vs. Practice: The Real Picture of Customer Centricity in B2B Marketing with Stuart Harrison from MOI GlobalEvery B2B marketer says they are customer centric. It's in every mission statement, strategy deck, LinkedIn post and internal discussion we have - so it must be true? Well, the data says differently. We had the opportunity to get a sneak preview of some incredible research by Stuart Harrison and the MOI Global team, on how customer centric marketers really are when creating messaging and content. We break down different trends by stage of the buyer journey and some huge variances in how customer centric some regions really are - and discuss what the im...2023-12-1838 min
The Sausage FactoryAI Content - The Copywriters View with Glenn SturgessWe sat down with Glenn Sturgess, Director of copy at Write this Way. We talk all about the changes in the content and copy space over the last few years, how robots are going to affect people's approach to marketing and much much more! And crucially we discuss why toad in the hole is a top tier sausage meal - because, we can.--- What we discuss ---- An introduction to Glenn - The blend - changes in the content and copy space- User experience - it always comes back to...2023-11-1640 min
The Sausage FactoryAligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at OperatixThis week, we sat down with Catarina Hoch, the VP of Global Marketing at Operatix. We dive into the complicated relationship between the sales and marketing team and how content needs to align across the two. Catarina also explains why content is becoming more and more important and why you first need to create crap content and learn from it, before creating good content. We cover a lot of good stuff with Cat, so grab a coffee and get listening. --- What we discuss ---- An introduction to Ca...2023-10-2031 min
The Sausage FactoryMastering Product Idea Validation and Building A Fanbase with Sam DickieWelcome back to The Sausage Factory!In this week's episode we have a great chat with Sam Dickie, a Senior Product Manager at Skyscanner. We discuss how to validate your ideas, why you should build quickly and why Sam could have black pudding with anything…Sam also takes us through his favourite and least favourite pieces of content.--- What we discuss ---- (00:50) An introduction to Sam- (14:44) The blend - we talk about the best way to validate an idea...2023-08-3048 min
The Sausage FactoryWrite what you want to read - building a content community with Deborah Carver from Content TechnologistThis week, we chatted to Deborah Carver, the CEO and founder of The Content Technologist newsletter. A newsletter we’ve been big fans of since the get go. Deborah shares her journey in publishing, what drove her to creating the Content Technologist and why it’s important to write what you want to read. We also talk about two big content events that have been making waves recently, the Barbie film and the shift from Twitter to X…--- What we discuss ---- An introduction to Deborah- The b...2023-08-1040 min
Good Copy Bad Copy Archives - RadixB2BQ&A 113: What’s the best B2B content EVER?If you’re looking for the very best examples of B2B marketing content, you’ve come to the right place. Because – after a whirlwind of nominations, shortlisting, group stages, and voting – we’ve whittled them down. Nineteen contenders. Five finalists.
And, ultimately, one winner.
In a departure from our usual format, this B2BQ&A tries to ask a question posed by our host: “Just what is the best B2B content of all time?”
Along the way, we find plenty of B2B inspiration, cast an eye over audiences’ changing content preferences, and h...2023-07-2800 minB2B Q&A | Your B2B content questions, answeredB2BQ&A 113: What’s the best B2B content EVER?If you’re looking for the very best examples of B2B marketing content, you’ve come to the right place. Because – after a whirlwind of nominations, shortlisting, group stages, and voting – we’ve whittled them down. Nineteen contenders. Five finalists.
And, ultimately, one winner.
In a departure from our usual format, this B2BQ&A tries to ask a question posed by our host: “Just what is the best B2B content of all time?”
Along the way, we find plenty of B2B inspiration, cast an eye over audiences’ changing content preferences, and h...2023-07-2800 min
The Sausage FactoryBuilding a Global Content team: Creating a framework for success with James Ainsworth from iManageIn this week's episode we talk to James Ainsworth, Global Head of Content at iManage. James is also the co-founder of Rules of Engagement, one of Bristol’s longest running content and social networking events. James talks us through framing content for audiences, the value of feedback and incorporating AI with organisation feedback.We also talk about one of the greatest pieces of content of all time, the Michelin guide and James’s dreaded sausage of death. --- What we discuss ---- (01:25) An introduction to James...2023-07-1035 min
The Sausage FactoryIs AI making boring content? We talk with Jess Crandon from Salesforce to find out..In this week's episode we talk to Jess Crandon, Senior Copywriter and Content Marketer extraordinaire from Salesforce. We’ll be talking to her about her journey in content, how we might be on the precipice of terrible content with the influx of AI in our search results and finding out how she uses feedback to make great content. Jess will also be sharing some examples of great content in Matt’s Bangers and some not-so good content in Sausage of Death. It’s one episode you don’t want to miss!...2023-06-1336 min
The Sausage FactoryWelcome to The Sausage Factory!Hello and welcome to The Sausage Factory! A side eye view on the world of content marketing. In our first episode we introduce the guys behind the mics, Matt & Mark. We lay out the plan for the podcast series, our view on the current state of content marketing, what we want to achieve and for some reason, some inane talk about our favourite sausages, you don’t want to miss out.--- What we discuss ---- We say hello - meet your hosts!- The blend - why another content podcast and what is Ro...2023-04-2731 minB2B Q&A | Your B2B content questions, answeredB2BQ&A 108: How much B2B content actually gets read?This episode, we’re answering a question that’s been bothering Irene Triendl:
“How much content actually gets consumed in B2B? So, how much of the stuff that we create is actually read, or watched, or listened to? And how can we use that knowledge to create better content?”
It’s a damned good point. We spend all this time writing blogs, ebooks, white papers and video scripts, but who knows how much of it finds its way to an actual reader?
Katie Colbourne, Senior Manager of Global Demand Generation at Basware, that’s who...2022-07-1300 minGood Copy Bad Copy Archives - RadixB2BQ&A 108: How much B2B content actually gets read?This episode, we’re answering a question that’s been bothering Irene Triendl:
“How much content actually gets consumed in B2B? So, how much of the stuff that we create is actually read, or watched, or listened to? And how can we use that knowledge to create better content?”
It’s a damned good point. We spend all this time writing blogs, ebooks, white papers and video scripts, but who knows how much of it finds its way to an actual reader?
Katie Colbourne, Senior Manager of Global Demand Generation at Basware, that’s who...2022-07-1300 min
Two Dudes Watch Cartoons28. Two Dudes investigate Matt Reeves' The Batman with Evan LaybournTwo Dudes conclude their two-part investigation with a cross examination of Matt Reeves' The Batman. Joined by rookie-on-the-force, Evan Laybourn, the boys review the final piece of evidence that could crack this case wide open. Starring Robert Pattinson, Zoë Kravitz, Paul Dano, Jeffrey Wright, Colin Farrell, and Andy Serkis, put out the APB for a killer new Batman like you've never seen him before.
Check out Evan Laybourn's upcoming shows with Perpetual Care, No Fun Club, Boyfrienders and Solovechik
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Apple Podcasts
2022-03-221h 40