Shows
Rock n' Roll Research PodcastEpisode #95: Rob Volpe - CEO of Ignite 360, Award-Winning Author, Empathy ActivistRob Volpe left a successful career in promotional marketing, got a certification from RIVA and found his calling as a qualitative researcher. In 2011, he founded a thriving insights consultancy, Ignite 360, on the principles of curiosity and empathy.Through his personal experiences, activism and engagement with people and customers, Rob learned how empathy can be a powerful force for good yet is, sadly, in short supply. He has helped fill the void by writing his award-winning book, “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time.”Ro...2023-06-0940 min
Rock n' Roll Research PodcastEpisode #94: Torsten Mueller-Klockmann - Data Science at Meta (Germany), Entrepreneur, Shredding Guitar PlayerTorsten Mueller-Klockmann is the Marketing Science Lead for the DACH region at Meta where he has been for the past 7 years. Before Meta, Torsten was an entrepreneur and pioneer in the user experience research tech space having founded SirValUse which was purchased and integrated into GfK.That’s not all, though. Torsten was a shredding guitar player in a band called The Crunch who played their brand of pop punk/metal/funk-inspired jams around Hamburg, Germany.Torsten shares his journey through analytics+music, his take on the future of re...2023-05-1224 min
Rock n' Roll Research PodcastEpisode #93: Leigh Kessler - VP at Mercury Analytics, Professional Comedian on VH1, WB, CNN and moreIf you watched VH1's "Best Week Ever," The WB, Discovery or CNN in the aughts, you might know Leigh Kessler from his hilarious pop culture commentary.Or you might know Leigh as the VP of Client Solutions for Mercury Analytics, an insights agency developing and employing cutting-edge research technology.Leigh shares his improbable path from comedian to researcher, the necessity of human observation to both disciplines and the comics who do it best. He also discusses his recent foray into music.2023-05-0534 min
Rock n' Roll Research PodcastEpisode #92: Chris Connolly - VP at the Logit Group, Long-time Denver-area MusicianChris Connolly has one of those great stories of starting in research as a phone interviewer and steadily expanding his career over time. Today he is Vice President at the Logit Group, one of the very best research execution companies when it comes to cutting-edge, efficient and reliable operational support.He also has a great story of becoming a lifelong jobbing musician (a REALLY good one, too!) which involves a riotous episode of lip-synching in a high school talent show.Chris shares his journey in research, the challenges ahead for...2023-04-2824 min
Rock n' Roll Research PodcastEpisode #91: Frankie Lipinski - Analyst at Escalent, Roller Derby Skater, Girls Rock Chicago AlumI recently saw Nancy Cox’s article in Quirk’s about Frankie Lipinski’s roller derby exploits and I just had to learn more!Frankie (she/they) is an Insights Analyst at Escalent, one of the best data analytics/insight advisory firms in the business. She is also a proud grad of the prestigious MSMR program at Michigan State. On top of that, she skates for the Chicago-Style Roller Derby Team, a passion through which she has learned deep lessons about entrepreneurship, community, diversity and themselves.Frankie discusses their fascinating journey from Girls Rock Chicago to rol...2023-04-2126 min
Rock n' Roll Research PodcastEpisode #90: Marc Huzansky - Healthcare Consultant, Co-Host of Popular YouTube Show "Tone-Talk"Guitarists know Marc Huzansky as the co-host of the YouTube show, Tone-Talk. With over 22K subscribers, a partner like David Friedman from Friedman Amplification and guests from bands like Pantera, Stone Temple Pilots, Jane’s Addiction, Ozzy Osbourne, Toto and many others, it has become quite successful in its own right.Researchers know Marc as a long-time expert in healthcare research as VP at Cerner Enviza (formerly Kantar Health) for over 16 years. Cerner Enviza is a leader in data, insights and consulting for healthcare and the life sciences and is now part of Oracle via the 2022 acquisition of...2023-04-1433 min
Rock n' Roll Research PodcastEpisode #89: Eric Dolan - Dir. Consumer & Bus. Intelligence at J&J Consumer Health, Former Boston Area MusicianYou probably know Eric Dolan as the Director, Consumer Business & Intelligence for Johnson & Johnson Consumer Health helping drive global strategy for iconic brands like Listerine, Neutrogena and Band-Aid. He’s also ex-P&G and a proud grad of the University of Wisconsin’s revered MBA program which has trained many a senior leader in marketing, insights and analytics.You may not know that Eric spent years writing music and playing clubs in and around Boston (including the legendary Middle East!) with groovy and catchy rock/pop bands like Scram and The Union Jacks. The lessons learned from crea...2023-04-0628 min
Rock n' Roll Research PodcastEpisode #88: Anh Tran - Graduating MR Master's Student, Street PhotographerAnh Tran is a grad student in the University of Texas at Arlington MSMR program graduating in May. Hers is one of the fresh voices of sharp, creative researchers who will steward the next chapter of the insights industry. Anh has long cultivated her considerable skill as a photographer. Her penchant for careful observation, empathy and curiosity serve her well in both her research and creative endeavors. We discuss ChatGPT’s potential applications, openness to unexpected outcomes and a little bit of jazz and Motown.Try the Magic Mind ment...2023-03-3132 min
Rock n' Roll Research PodcastEpisode #87: Joel Primer - Strategic Ops at Kantar, Musician, Played with Clarence ClemonsGrowing up near NYC in Maplewood, New Jersey, Joel Primer initially eschewed the academic route of his parents and brother and decided to rock n’ roll. He was playing in bands from middle school onward, and he even played with Nick Clemons and his father, Clarence Clemons, from Bruce Springsteen’s E Street Band.Seeking a more stable life in his early 30s, Joel found the world of market research. After living through the series of mergers that started with UK-based Research Now through to Dynata, Joel is now in a Strategic Operations role at the mighty Kant...2023-02-2435 min
Rock n' Roll Research PodcastEpisode #86: Luke Kulik - Sales at Prodege, Fusion-Minded Multi-InstrumentalistLuke Kulik is Sr. Director of Sales at marketing and insights platform company, Prodege, who are particularly adept at fusing data sources in clever and powerful ways. Knowing that, it’s not hard to see how Luke found his way to the company.Luke plays many instruments like piano, guitar, saxophone and drums. But also the sitar, the bansuri and the bouzouki among others. His current musical passion is melding electronic music with traditional acoustic forms like blues, soul and others where the mashup creates new and inspiring forms.We discuss what makes insights appealing as...2023-02-1726 min
Rock n' Roll Research PodcastEpisode #85 Open Mic: Emmanuel Probst and I discuss his new book, AssemblageWe invite Emmanuel Probst from Ipsos back to the Rock n’ Roll Research Podcast to discuss his latest book, Assemblage: The Art and Science of Brand Transformation. Emmanuel and I go deep into a few concepts from the book and revisit his ‘desert island disc’ choices from Episode #55. This is the first episode of the Rock n’ Roll Research Podcast with the “Open Mic” format. Enjoy! \m/ \m/Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscri...2023-02-1037 min
Rock n' Roll Research PodcastEpisode #84: Bohb Blair - CMO of Jones Soda, Cannabis Marketing Pioneer, MusicianI first met Bohb Blair at an epic Motörhead show in Chicago in 2009. Fast forward and today Bohb is the CMO of the iconic Jones Soda and the Chief Brand Officer of its cannabis expansion, Mary Jones Cannabis. Bohb’s first career was in music. After quitting his job as tour manager for Urge Overkill’s Nash Kato, he landed an ad agency gig supporting an on-premise branding program. He bounced up the ladder of the agency world until he became Global Chief Experience Officer at Starcom before joining Jones.B...2023-01-2038 min
Rock n' Roll Research PodcastEpisode #83: Angela Quinn - Researcher and Marketer, DEI Advocate, Expert LeatherworkerAngela Quinn is a visible and recognizable face in the world of market research. She is a regular at Insights Association conferences and ubiquitous on LinkedIn. She has also been a vocal and passionate advocate for ensuring diverse voices are heard and understood both within the research industry and in the context of the studies we conduct.You may be surprised to know she is a relative newcomer to the research industry and to the US. Angela shares her fascinating story of how she came to research, how she cultivated a talent for leatherworking and her optimistic...2023-01-1333 min
Rock n' Roll Research PodcastEpisode #82: Jonathan Rudick - Insights Director at Walmart, Lifelong Music CreatorJonathan Rudick, Director of Customer Insights for Financial Services at Walmart, grew up and was educated in South Africa. After a brief stint in London, he traveled to Los Angeles and never went back.He got his start as a focus group facilitator and eventually found his way to HSBC, Capital One and finally Walmart. Jonathan’s mother was trained as a concert pianist. Sitting under the piano while she was playing sparked a passion for creating music that has carried him throughout his life. He discusses his unique journey including growing up in small-town Sou...2023-01-0637 min
Rock n' Roll Research PodcastEpisode #81: Daniel Berkal - Rockstar Moderator at The Palmerston Group, Former Account PlannerIf you feel more like a rockstar on tour than a researcher traveling for qualitative research, then you’re probably working with Daniel Berkal of The Palmerston Group.Daniel considered a career in music before pursuing advertising and eventually research. Qualitative research has been the perfect outlet for his creative mind, which persistently pumps out fresh ways to uncover insights and keep everyone engaged and having fun along the way.Daniel shares what first drew him to research, tips on doing research in Las Vegas and how Tik Tok is changing how we discover and co...2022-12-1627 min
Rock n' Roll Research PodcastEpisode #80: Rogerio Monteiro: CCO of Worthix, Surfer, One-Time Concert Promoter in BrazilRogerio Monteiro is Chief Client Officer for Worthix, a leader in using AI to measure what value truly means to customers. Rogerio is dynamic, sharp, energetic and uncommonly resilient. If you’re in need of a good mood and some inspiration, Rogerio is a great person to spend time with.He started his research career in Brazil with General Motors and Kraft Foods before going all-in as an entrepreneur in concert promotion. Murphy’s Law struck his venture in every way possible, and Rogerio refreshed his successful research career armed with newfound perspective and hard-won wisdom.Ro...2022-12-0945 min
Rock n' Roll Research PodcastEpisode #79: Elizabeth Saulsbury - Employment Brand Mgr at Cox, Published Singer/PianistRight on time for the holidays! Elizabeth Saulsbury of Cox Enterprises, has just released her debut album, “Peppermint.” It is a wonderful, jazzy collection of holiday standards and original compositions, accompanied entirely by colleagues from Cox.Elizabeth started her career at Cox as a research analyst and has navigated her way to her current role as Employment Brand Manager. She discusses why research provides a useful foundation in her current role, changing consumer attention spans and the value of good data.She also shares her journey through the music, how she came to release "Peppermint" and...2022-12-0226 min
Rock n' Roll Research PodcastEpisode #78: Adam Conley - Regional Insights Director at Mars Wrigley, Voracious Reader of BiographiesAdam Conley is the Regional Director of Insights for North America at Mars Wrigley who, let’s be honest, is home to all the best confectionary brands.A torn ACL as a college basketball player got him focused and led the way to a career in insights. In this short conversation, he has sharpened my own understanding of what insights are and how to make them stick.Adam draws deeply insightful parallels among data, creativity, consumer behavior, backyard oil and the development of movements like punk rock, hip hop and reggae. On the power of pr...2022-11-1842 min
Rock n' Roll Research PodcastEpisode #77: David Corsaro - Client Director at MetrixLab, Professional MagicianDavid Corsaro is a Client Director at MetrixLab and he fooled me on this podcast. I don’t feel so bad, though, because he also took the trophy on “Fool Us” by stumping Penn & Teller. David has always had two careers, a magician and a market researcher. They are not one and the same, but he has distilled insightful lessons from each. In fact, he recently delivered a compelling presentation at the Insights Association South Central Chapter Annual Conference in Las Vegas where attendees, myself included, came away both with a new lens on research and wondering if magi...2022-10-2128 min
Rock n' Roll Research PodcastEpisode #76: Isabel Aneyba - Cultural Insights Strategist, Founder COMARKA, Bedtime Story ReaderBefore founding COMARKA Research in the US 16 years ago, Isabel Aneyba was a Category Manager and CMO in consumer goods and retail in Mexico. Her multi-country and multi-disciplinary background has laid the foundation for her unique expertise in cultural insights and strategy.At COMARKA, Isabel employs innovative participatory methods for understanding consumers and culture. Stories are important in her professional life but perhaps even more important in her personal life. For the past 15 years, she has volunteered reading bedtime stories to kids in a transitional children’s home.Isabel shares her career journey, her perspective on...2022-10-0726 min
Rock n' Roll Research PodcastEpisode #75: Scott Hanson - Director of UT Arlington MSMR Program, MR practitioner, Ted Lasso superfanHow does a leader of one of the top master’s programs in market research prepare the next generation of insights professionals? The short answer is start with Mr. Miyagi, Ted Lasso and Sonny from “A Bronx Tale” and sprinkle in some Bruce Lee and Bruce Springsteen. What does that mean? You have to listen to find out!Scott Hanson is Director of the MSMR program at UT Arlington. He is deeply passionate about his responsibility and his commitment to his students. His personal journey, which has included years as a commercial research practitioner, has shaped his approa...2022-09-2343 min
Rock n' Roll Research PodcastEpisode #74: Andy Poe - Founder of TasteMakers Research, Former Research Manager at MP3.comAndy Poe is the founder and CEO of TasteMakers Research Group, an insights firm creating innovative ways to test products with consumers. Music was a consistent theme early in Andy’s career. She started out selling advertising for a radio station where she discovered the power of research to deliver relevant audiences. Later, in the heady days of the dot com boom, she was Research Manager for MP3.com when it became the largest tech IPO ever at the time.We discuss Andy’s career journey, how MP3.com contributed to her work at TasteMakers and a...2022-09-0221 min
Matt Tometz Performance Podcast140. Stories from Carl Valle (@SpikesOnly), +20 Years in CoachingSharing an interview with Carl Valle that's different than his traditional content, diving into his background and stories of everything that has led him to now.
3:14 Brief intro into Carl's background
9:57 First coaching role after graduating from college, "once I left the Tampa Bay Devil Rays they dropped the 'Devil'"
16:28 Moving back to Massachusetts and coaching in the private sector with post-collegiate athletes
24:06 College coaching journey including D3, D2, and JUCO
30:42 Transitioning after coaching to consulting and "radical innovation consulting", including InsideTracker
39:12 Diving deeper into technology-specific consulting2022-08-2954 min
Rock n' Roll Research PodcastEpisode #73: Jeffrey Henning: Market Research Pioneer, Founder, Board Game CreatorJeffrey Henning was a ‘teenage market researcher’ and later introduced several now-ubiquitous technologies to the industry including online surveys, enterprise feedback management and the #mrx hashtag. Today, he is the founder and Chief Research Officer at Researchscape International.But, in parallel, Jeffrey has also been a creator in the board gaming industry. He went from making his own rules for existing games to creating and publishing several of his own.We discuss Jeffrey’s journey through research and gaming, and along the way we cover ‘competitive payphones,’ Duolingo, Twitter and Green Day.2022-08-2626 min
Rock n' Roll Research PodcastEpisode #72: Mike Luce - Cannabis Insights Entrepreneur at High Yield InsightsAccording to Business Wire, the global cannabis market is expected to reach $176 Bn by 2030. New entrants into big markets require expert insight to take advantage of the opportunity.Mike Luce co-founded High Yield Insights in 2018 to help companies make sense of this new market landscape. After a successful career in research with top firms like IRI, Mintel and Market Track (now Numerator), Mike sought to put his expertise to work as an entrepreneur in this new space. Today, he is helping leading brands and research firms make well-grounded strategic decisions through a deep understanding of the contemporary...2022-08-1934 min
Rock n' Roll Research PodcastEpisode #71: Donte Perry - Dir of Client Dev at Opinions for Good, Longtime Musician and Wiki-HeadDonte Perry is currently Director of Client Development at Op4G (Opinions for Good), an insights company with a highly innovative model that uncovers unique, highly engaged research respondents for their clients while simultaneously benefiting the philanthropic community. Donte landed in research after stints in early childhood education and R&D in the semiconductor industry, the consistent thread being his passion to do work that makes a difference. While noble, that is not Donte’s only passion. He has been playing music for over 20 years - various instruments and diverse styles - and he and your...2022-08-1220 min
Rock n' Roll Research PodcastEpisode #70: Don Simons: CEO Insights at Big Village, Pearl Jam Super FanDon Simons is CEO, Insights of the advertising, technology and data firm, Big Village, a highly innovative Top 50 insights firm that you may know as Engine prior to their rebranding. With Big Village, Don is helping lead the industry charge toward linking insights to activation to produce meaningful, commercial results.But did you know that, over 30 years ago, Don saw a relatively unknown band at the time, Pearl Jam, open for the Red Hot Chili Peppers and he has been a super fan ever since?In this episode, Don shares his vision for where the...2022-08-0522 min
Rock n' Roll Research PodcastEpisode #69: Jon Giegengack - Founder of Hub Entertainment Research, Frontman for Whiskey HorseJon Giegengack knows entertainment as well as anyone. Ten years ago, he founded Hub Entertainment Research delivering expert consulting and insight on the world of TV, movies, gaming, music, sports and events. By night, he is the frontman for an outstanding, New England-based country rock cover band called Whiskey Horse (whiskeyhorse.com). Jon shares his perspective on how to make sense of the complexities of entertainment’s digital transformation. He also discusses his decision to become an entrepreneur at 40, learning to play guitar from YouTube and why appreciation for the art of TV, movies and gaming is cri...2022-07-2224 min
Rock n' Roll Research PodcastEpisode #68: Katie Macdonald - Enterprise Sales Director at Fuel Cycle, Do-It-All Supporter of Family Business in Small Town IowaKatie Macdonald is an Enterprise Sales Director for Fuel Cycle, an innovative insights technology company that is part of the GRIT Top 50 Innovators and the Inc 5000. After starting her career in advertising, she found her way to GutCheck and was there through a period of tremendous growth. She has been in the research space ever since.Her story starts in small town Iowa where, as a kid, she helped support her family’s myriad small enterprises from selling handmade art on QVC to a home-based tea room and gift shop to a restaurant downtown. Katie sha...2022-07-1522 min
Rock n' Roll Research PodcastEpisode #67: David Yin - Consumer Head at LabCorp, Insights Intrapreneur, Former Biomedical EngineerDavid Yin is unquestionably driven by purpose. Today he leads the consumer business for Labcorp, a company focusing every day on making people healthier including playing a critical role in advancing COVID PCR testing.David didn’t begin or end in insights, but his commitment to making ‘focusing on the customer’ the cornerstone of his expertise has led him to some of the best roles in insights and laid a solid foundation for greater responsibility.As an intern at Merck, David worked on the HIV vaccine program. As a product developer with Clorox, he developed new an...2022-07-0836 min
Rock n' Roll Research PodcastEpisode #66: Hannah Taphorn - Sr. Scientist @ P&G, Economic Developer, Face PainterHannah Taphorn is a Sr. Scientist, Information Research and Analysis at the great consumer goods company, Procter & Gamble. Her assignments require her to find, evaluate and make sense of global data sources to deliver credible, evidence-based answers to the myriad questions that come her way.Hannah didn’t join P&G directly out of school. She took an unconventional path that perfectly prepared her for her role, spending seven years of increasing responsibility doing research and strategy in support of regional economic development with REDI Cincinnati. Dare I say she has played her own part in the re...2022-06-3022 min
Rock n' Roll Research PodcastEpisode #65: Neil James - Director of Research at Solve, Shredding Guitarist for Cwn AnnwnNeil James is an accomplished Director of Research at Solve Advertising and Branding in Minneapolis, a two-time winner of AdAge’s Small Agency of the Year. With clients as varied as Porsche, Rust-Oleum and Goodwill Easter Seals, it is no surprise their team is just as intriguing.Concurrent to taking a winding path that led to a career in market research, Neil has released 4+ albums and played countless shows in a shredding Twin Cities metal band called Cwn Annwn (look them up on Bandcamp!).Neil traces his career path from philosophy grad to commissioned sales to...2022-06-2430 min
Rock n' Roll Research PodcastEpisode #64: Leona Nadj - Research Manager at Intel, Professional ViolinistExpertise requires more than just putting in the time, it requires being very intentional about what you choose to practice and learn. That’s true whether learning an instrument or an intellectual discipline.Leona Nadj is currently a Market Research Manager at Intel, inventor of the microprocessor and one of the world’s largest and most innovative tech companies. Leona has applied the same level of discipline in her research career as she did in becoming a successful, professional violinist playing at Carnegie Hall, in top Broadway shows and more.Leona shares her journey from Croat...2022-06-1730 min
Rock n' Roll Research PodcastEpisode #63: Mireya Arteaga - GoDaddy Customer Researcher, Drummer, Amateur Formula RacingBy day, Mireya Arteaga is Lead Customer Researcher in CX Research and Strategy at GoDaddy (where this podcast is one of over 20 million happy customers). As a researcher she is thoughtful, measured, insightful and “professionally nosy.”But as a self-described risk averse person, you might be surprised to learn Mireya’s story. From finishing her degree as a single parent at age 30, to becoming a trained amateur formula race car driver, to starting her own insights company (human-stories.com) to learning to play the drums, Mireya isn’t one to shy away from tackling new challenges.Mireya...2022-05-2023 min
Rock n' Roll Research PodcastEpisode #62: Tron Smith - AE at Suzy, AirBnB Stager, Board Member at Insights Assoc.When Tron Smith joined Suzy in 2020, she was stepping not just into a new company but a new industry. The market research learning curve can be steep and the esoterica daunting.To meet the challenge, Tron found a mentor. She became involved in the Insights Association and joined the Board. She has embraced the insights industry and is helping to make it better. She has rapidly become a valued contributor to Suzy’s explosive growth as one of the most disruptive and buzzworthy companies in the industry.Tron discusses her journey and dishes on her pa...2022-05-0628 min
Rock n' Roll Research PodcastEpisode #61: Larry Cheng - Design Research at Intuit, Former Mechanical Engineer, Punk Rock VocalistLarry Cheng was a mechanical engineer working to design a new baby stroller when he nearly tipped his own child out of a stroller at the airport. It changed his conception of the problem from one rooted in a series of calculations to one much more human-centered.Since that time, research has played a part in all of Larry’s roles from designer and project lead at IDEO, to experience design, strategy and innovation at Intuit and, currently, design research and insights within Intuit’s Small Business & Self-Employed Group.Larry discusses his journey and the role...2022-04-2228 min
Rock n' Roll Research PodcastEpisode #60: Tom Anderson - Text Analytics Pioneer, Entrepreneur, Founder Next Gen Market ResearchAs the founder of OdinAnswers and StoryHub, Tom Anderson has done much to advance the veracity and application of text analytics, AI and big data within the disciplines of customer experience, insights and business strategy. But he also vaulted the market research industry into the modern world by creating Next Gen Market Research, enabling a network of tens of thousands of researchers to discuss important research topics with peers across the globe. He stimulated discussions, often passionate and contentious ones, and Tom has never been known to shy away from a good debate.Tom discusses h...2022-04-1429 min
Podcast Episodes – Ritual Madness PodcastEpisode #262, Drummer & Podcaster Matt Valle! ::Audio::Episode #262, Drummer & Podcaster Matt Valle!! Matt has a long history with MN he played in a old school thrash band “State Of Mind” for many years and how I got to meet Matt and his brother Mike, Matt … Continue reading →2022-03-281h 16
Ritual Madness PodcastEpisode #262, Drummer & Podcaster Matt Valle! ::Audio::Episode #262, Drummer & Podcaster Matt Valle!! Matt has a long history with MN he played in a old school thrash band “State Of Mind” for many years and how I got to meet Matt and his brother Mike, Matt … Continue reading →2022-03-281h 16
Ritual Madness PodcastEpisode #262, Drummer & Podcaster Matt ValleEpisode #262, Drummer & Podcaster Matt Valle!! Matt has a long history with MN he played in a old school thrash band "State Of Mind" for many years and how I got to meet Matt and his brother Mike, Matt now drums in TX based punk band "The Chumleys" and is the host of his own podcast called "RockNRoll Research Podcast" this was a super treat for me personally because my bandmates and myself used to look up to the Valle Brothers..... It was a honor for me to chat with Matt!!2022-03-281h 16
Rock n' Roll Research PodcastEpisode #59: Greg Park - Director at Ipsos, Grocery Insights Expert, Shreddin' GuitaristGreg Park is in his third week as Director, Market Strategy and Understanding at Ipsos, the world’s foremost leader in understanding society, markets and people. Consumer Insights has been the focus of his entire career including 6+ years on the client side at Giant Food/Ahold.But in parallel to developing his research chops, Greg spent several years guitar-shredding for an East Coast prog/hardcore/punk/metal band called Pandas, performing regularly and putting out an album. I know these genres well and I have never heard anything quite like Pandas! Greg and I discuss the...2022-03-2531 min
Rock n' Roll Research PodcastEpisode #58: Bianca Pryor - VP at BET, Black Maternal Health and Femtech Champion, Reggae CognoscenteBianca Pryor is Vice President at BET leading their content optimization team and a Board Member of the Insights Association. Consumer Behavior is a long time passion but there is so much more to her than that. I am grateful to Bianca for bringing her whole self to the Rock n’ Roll Research Podcast.Bianca discusses her career, what she learned along the way from TNS Kantar and System 1/Brainjuicer and what the future of research and insights looks like. She generously shares her deeply personal story that has led to her taking action ab...2022-02-1128 min
Rock n' Roll Research PodcastEpisode #57: Ben Doepke - "Human Reverent Strategy", Touring Musician with HomunculusBen Doepke never accepts the norms and standards of research as gospel. In his work as Principal of IX Strategy, he takes all the givens and the best practices, interrogates them and usually subverts them in the service of more meaningful, reverent, and human connections and insights. If you’ve worked closely with Ben, you’ve surely learned to see your work in ways you’ve never before thought of.In this episode, Ben shares his unique perspective on insights, consumer brands and our deep responsibility to the humans who volunteer their experiences under the au...2022-02-0439 min
Rock n' Roll Research PodcastEpisode #56: Jeff Scott - UX Research at Schwab, Human Factors at US Air Force, Ice Cube FanIt may sound like a leap to go from aerospace and operational physiology to overseeing user experience research for a major financial services company, but Jeff Scott explains just how much these worlds have in common.Jeff shares his unique and fascinating journey from the US Air Force to Director of User Experience Research at Charles Schwab. He shows how each step along the way built upon the previous to make him perfectly suited for his role.Along the way, Jeff discusses what call center work shares in common with flying a fighter jet, the...2021-12-0323 min
Rock n' Roll Research PodcastEpisode #55: Emmanuel Probst - Branding Expert at IPSOS, Best-Selling Author of Brand Hacks“I live alone in a forest of likes,” a telling Instagram quote about the media context for brands in Emmanuel Probst’s best-selling book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”Emmanuel is like a physician for brands. I couldn’t get enough of his ideas in our talk and we continued our conversation long after the podcast ended. Emmanuel began his research career humbly and has become one of the most trusted advisors for growing brands. Today he is Global Lead: Brand Thought Leadership for Brand Tracking at Ipsos. He is...2021-11-2325 min
Rock n' Roll Research PodcastEpisode #54: Leib Litman - Professor, Data Quality Expert, Co-Founder Cloud Research, MetalheadAs a professor of Cognitive Psychology, Leib Litman was a pioneer in using the Internet for academic research. He met and tackled data quality challenges and has since become a trusted leader in ensuring online data quality at the firm he co-founded, Cloud Research.Leib takes us on a journey into the world of survey participants, both genuine and bogus, identifying the scope and nature of the problems and how a blend of technology and cognitive psychology can help ensure high quality survey data.Leib also shares the records (highly approved by the host!) that...2021-11-1931 min
Rock n' Roll Research PodcastEpisode #53: Dyna Boen - MD at Escalent, Start-up Addict, Founder WIRexec Leadership SummitDyna Boen has spent most of her career helping lead start-ups to success, including her own. She has seen it all, done it all and inspired many along the way.Yet, she has always made time to help others. Seven years ago, she and Heidi Dickert had an idea to create an offsite for executive women in research to share experiences and learn from each other. They saw it through and it became the WIRexec Leadership Summit which she has continued to help lead.Dyna discusses the early days of ResTech with MarketTools, her journey...2021-11-1234 min
Rock n' Roll Research PodcastEpisode #52: Michael Schonfeld - Brand Strategist, Formerly Def Jam, Hip Hop WriterAs a huge hip-hop fan, how does an internship with legendary Def Jam Records lead you out of music and into advertising? Michael Schonfeld has a fascinating story about that!Since joining the ad agency world, Michael has worked with meaningful brands like Mars, Sandy Hook Promise and Reebok. Today, he is Senior Strategist on Michelob Ultra in NYC at the iconic FCB, winners of the 2019 Cannes Lion North American Creative Agency of the Year, the 2020 Adweek Global Agency of the Year and countless other awards over the past 148 years.In this podcast, Michael shares...2021-11-0532 min
Rock n' Roll Research PodcastEpisode #51: Jennie Finerty - Qualitative Expert, Artistic Swimmer for US National TeamToday Jennie Finerty has a very successful career in insights as VP, Qualitative Research for Magid’s Global Media & Entertainment practice.But before her career in research, Jennie spent much of her life as a successful competitive athlete. She spent countless hours over many years with her twin sister in the pool training as an Artistic Swimmer (then known as Synchronized Swimming), where she excelled and eventually went on to make the US National Team and the US Training Squad for the 2008 Beijing Olympics.Jennie shares her journey on today’s podcast, including how she got...2021-10-2323 min
Rock n' Roll Research PodcastEpisode #50: Alfonso de la Nuez - Founder and CEO of UserZoom, Semi-Pro Basketball PlayerAlfonso de la Nuez traces his fascinating journey from a childhood dream of playing point guard in the NBA to helping lead the revolution of user experience research as founder and CEO of UserZoom. He shares the lessons he applied from basketball to the business world and how Google and others in the early days pushed his consulting business to do user experience research at scale. What started as a services business evolved into a SaaS business that became UserZoom.Along the way, he discusses what’s next for the evolution of user experience research, the...2021-10-1524 min
Rock n' Roll Research PodcastEpisode #49: Nikki Lavoie - MindSpark Founder, ESOMAR VP, Ex-Pat, Belieber“Making Research Inspirational” is what Nikki Lavoie’s company, MindSpark, does on a professional level every day. Like me, many are personally inspired by Nikki, and grateful for the leadership, expertise and energy she contributes to the insights industry through organizations like ESOMAR, The AQR and more.What I *really* wanted to know is the backstory of how she came to launch and lead a global qualitative research agency based in France after starting her career in the US. Nikki shares this story and more, including the importance of respecting research participants, why she’s still a B...2021-10-0825 min
Rock n' Roll Research PodcastEpisode #48: The "Turntable Episode" - Mike Boyer interviews host Matt ValleMy good friend and Chief Architect at a major financial firm, Mike Boyer, had the idea to put the host on the hot seat in his aptly named "Turntable Episode."Mike gets me to share how I got into the field of market research, a self-deprecating jog through my humbling side gigs in music and a way-too-long list of records I'd want on a desert island.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time pu...2021-10-0125 min
Rock n' Roll Research PodcastEpisode #47: Jessica Gomez - Digital Marketing Expert, Flamenco DancerJessica Gomez is one-of-a-kind in all the best ways. She is someone who takes initiative and makes the most of her opportunities. She turned an entry level position at a TV station in San Antonio into digital sales management positions in Dallas, New York City and now Houston at Audacy, Inc., the second largest radio company in the US.But . . . she also mighta, coulda, shoulda, woulda been a Flamenco dancer (she is a great dancer, I can attest!). Jessica shares that story along with insights about digital marketing during the pandemic, the role of data in the...2021-09-2436 min
Rock n' Roll Research PodcastEpisode #46: Evan Dabbs - User Experience Designer, Band Director, Shreddin' DrummerEvan Dabbs made a bet that a deep background in music would translate well to a career in user experience design. I’m convinced he’s right.I met Evan on LinkedIn after reading his Medium article, “The UX of Music.” The pandemic led him to explore new paths beyond his career as a band director (can you imagine conducting a school orchestra over Zoom?).Evan shares keen insight into how similar the processes are for composing music and creating user-centered design. Have you ever thought about that brief moment of satisfaction between when a live per...2021-08-2721 min
Digital Transformation SuccessDriving Better Digital Experiences and UX Maturity with Matt Valle from User ZoomMatt Valle joins Priscilla McKinney on the Digital Transformation Success podcast to discuss and evaluate his 25-year long career in the market research and user experience industries. From big-name companies like Amazon, Google, and eBay, to smaller operations at UserZoom, Matt has implemented ways to improve the CX, UX, and UI of countless apps.Diving into the effects of the pandemic on various businesses, Matt makes note of the massive digital transformation of the grocery industry over the past year and a half. Companies like Instacart and Kroger, which already heavily relied on apps to do business...2021-08-2425 min
Rock n' Roll Research PodcastEpisode #45: Alistair Vince - CEO of Watch Me Think, Producer of "The 100" Newsletter, NWA FanAlistair Vince traces his career path from Big Mac Constructor to CEO of Watch Me Think, an inventive ethnography and consumer empathy firm with offices in Australia, the UK and the US.He shares how a washing machine inspired the launch of the company and how it is ever guided by culture, people, ideas, stories and innovation.He also shares the lessons he’s learned from his passion project, 'The 100' newsletter, “A cheat-sheet way to stay on top of the world of market research,” which includes impartiality, “the rhythmic rule of 3” and the enduring appeal of...2021-08-2030 min
Rock n' Roll Research PodcastEpisode #44: Orlando Wood - Advertising and Behavioral Science Expert, Author, WatercoloristYou may know Orlando Wood as the Chief Innovation Officer at System1, a foremost thought leader on behavioral science and advertising, or the author of the acclaimed book on advertising, “Lemon: How the Advertising Brain Turned Sour.” For those who’ve enjoyed “Lemon,” he has another book due out this October.You may not know that Orlando is a studious and talented watercolorist. He draws keen, common lessons among the disciplines of research, advertising, writing and art (“It’s important to respect spontaneity . . . and mistakes that you think are mistakes but might actually turn into something really interesting.”...2021-08-1332 min
Rock n' Roll Research PodcastEpisode #43: Elena Erofeeva - Software Engineer, Extreme Metal Radio DJBy day, Elena Erofeeva is an accomplished software engineer working with big data applications and many more. Her interest in computers was sparked early, at age 4, when her father built one of the first computers in her hometown region in Russia.But before moving to the US in her teens, Elena also discovered metal (\m/). Now steeped in the arcane worlds of black metal, symphonic metal and myriad other taxonomic branches, she eventually found her way to the mic as an on-air radio DJ at KFAI Fresh Air Radio in Minneapolis.Elena became a host...2021-08-0631 min
Rock n' Roll Research PodcastEpisode #42: Samiyyah Williams - Founder Divine Consultants, Global WanderessWhere in the world is Samiyyah Williams today? She’s right here on the Rock n’ Roll Research Podcast! Spend a few minutes living vicariously through Samiyyah as she shares how her 18-month sabbatical from Ipsos, backpacking and motorbiking throughout Asia, transformed her lifestyle and awakened her soul.Follow Samiyyah’s continuing adventures on Instagram at @thewanderessadventureTry the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checko...2021-07-3043 min
Rock n' Roll Research PodcastEpisode #41: Sarah Kotva - EVP at Fieldwork Inc., Event Planner turned Market ResearcherBased in Chicago, Sarah Kotva has spent most of her career at Fieldwork, Inc. where she has risen to the role of EVP. She is a highly organized and meticulous leader who loves to collaborate and interact with people.So perhaps it is not surprising that, inspired by Colin Cowie on Oprah, she originally set out to be a planner of fabulous parties. Fate eventually found her under the big tent of the market research industry where she discovered these two worlds are not so different as they may seem.Sarah shares her journey on t...2021-07-1616 min
Rock n' Roll Research PodcastEpisode #40: Brian Baecker - Innovation Expert, Bass Player, DeadheadBrian Baecker doesn’t need 6 strings to shred, he can do it with 4. As a go-to innovation expert, Brian leads the Innovation and Market Strategy service line for Ipsos North America on the West Coast. His combination of intuition and disciplined thinking has fueled his 13-year rise at Ipsos from entry-level to Senior Vice President.As a cellist-turned-bass player, Brian has been composing, performing and recording music with family, friends, colleagues and even people he’s plucked off the sidewalk since he was a wee lad. He made the most of the pandemic by collaborating with other musi...2021-07-0923 min
Rock n' Roll Research PodcastEpisode #39: Josh Kamowitz - Roku, BrainJuicer, Professional Poker PlayerA basement poker game in Corona, Queens led to Josh Kamowitz’s first career as a professional poker player. What’s surprising is how well that experience translated to a career in insights with BrainJuicer (now System1) and in media with Roku.Josh’s story was one of the foundational inspirations for this podcast. In this episode, he shares how he approached the game and managed through the stress, and what he learned about the importance of research in both poker and in business.Try the Magic Mind mental performance shot! You ha...2021-06-2520 min
Rock n' Roll Research PodcastEpisode #38: Diane Hessan - Insights Entrepreneur, Best-Selling Author, A Capella SingerDiane Hessan is a successful entrepreneur, board member, researcher and best-selling author of two books, including the June 2021 release, “Our Common Ground: Insights from Four Years of Listening to American Voters.”She is the founder and Chairman of C Space, formerly Communispace, which was the first company to build online communities for market research and was ultimately sold to Omnicom.Many people are familiar with Diane’s career. Far fewer know her passion for music, and that she founded an a capella singing group, The Sound Bytes, which has done large-scale custom performances at corporate confer...2021-06-1834 min
Rock n' Roll Research PodcastEpisode #37: Sam Albert - Measuring Shopper Behavior, Racing MotorcyclesMeasuring shopper behavior by day and diving into hairpin turns by night, Sam Albert balances a life of research and racing motorcycles with precision and dedication.Sam is the Chief Digital Office of Behaviorally, formerly PRS INVIVO, where he has grown his career from the entry-level to the c-suite.Behaviorally are pioneering experts at defining and diagnosing the behaviors that drive shopper growth. Adding a product to the shopping cart is only the tip of the iceberg. So many factors influence which product is chosen, the key is to isolate and act upon what matters.2021-06-1126 min
Rock n' Roll Research PodcastEpisode #36 - Isaac Rogers: Research Innovator, Industry Executive, BeekeeperIsaac Rogers is the Chief Innovation Officer at Schlesinger Group, a global leader in data collection and research services and one of the industry's most respected firms.Isaac originally came from outside the research industry. Inspired by Jim Bryson’s vision to disrupt the industry through new technology, Isaac joined 20/20 Research as a newly minted MBA with limited exposure to research. He worked his way to CEO in under 8 years and served in that capacity for 5 more when 20/20 was acquired by Schlesinger.As comfortable as he has become in this industry as a sought after in...2021-06-0431 min
Rock n' Roll Research PodcastEpisode #35: Steve Cohen - Analytics Pioneer, Research Hall of Famer, Shoe CollectorWho better to lead a conversational journey through the rich history of market research than Steve Cohen, co-founder of In4mation Insights? From Buck Weaver’s automobile surveys at General Motors in the 1930’s to Paul E. Green at Wharton to the modern day, Steve covers it all with distinctive insight and wit.But Steve also opens the closet, so to speak, and shares his attachment to his shoe collection, including his favorite pair of Chelsea boots, too long sitting idle through the pandemic!Steve has had a Hall of Fame career in market research with...2021-05-2830 min
Rock n' Roll Research PodcastEpisode #34: Priscilla McKinney - Marketing Maven, Podcaster, Childhood EntertainerPriscilla McKinney is the CEO and “Momma Bird” of Little Bird Marketing, helping clients soar by creating and executing highly effective marketing plans. She is also a tireless advocate for research industry collaboration and produces an outstanding podcast, Ponderings from the Perch.If you know Priscilla, you know she is relentlessly positive, energetic and curious. But what you didn’t know is that her curiosity was seeded early while traveling throughout Spain in a childhood singing troupe with her four sisters (in matching dresses, no less!).Priscilla shares her story and offers sage advice to resear...2021-05-2117 min
Rock n' Roll Research PodcastEpisode #33: Joel Rubinson - Research luminary, harmonica player, pitcher at NYUYou probably know Joel Rubinson as one of the great independent thinkers in marketing and market research. His ideas on digital data and attribution, in particular, helped shape my own thinking long before we met.But do you know the Joel Rubinson who:Sings and plays harmonica and guitar in bands on the side?Threw a mean fastball as a pitcher for NYU?Ran his own sabermetric analyses long before Bill James and Moneyball?With characteristic wit, Joel shares those experiences along with his take on the power of good marketing strategy+targeting and how...2021-05-1437 min
Rock n' Roll Research PodcastEpisode #32: Susan Griffin - Expert in the Marketing Side of Research, Theater CatalystSusan Griffin knows the intersection of marketing and research better than anyone. She was previously CMO at System1 (formerly BrainJuicer) and today puts her hard-won experience to work for her clients as Principal at Griffin + Skeggs Collaborative.Susan shares her journey including why research firms should “think like a baker,” why she took a late-career internship and details of her side gig helping talented theater creatives with the business side of their craft. She also speaks with pride about her daughter, Emily Skeggs, who was part of the “Fun Home” cast on Broadway that won the Tony Award th...2021-05-0726 min
Rock n' Roll Research PodcastEpisode #31: Ivan Rocabado - International Insights Executive, Former DJ, Risk TakerIvan Rocabado’s insights career started in Santiago, Chile with Nielsen. Five more cities later, he’s the SVP, North America for RepTrak, a world leader in corporate reputation management.Ivan discusses the gutsy risks he took on himself and his convictions that led to launching a modern Nielsen HomeScan panel in Chile. His resourcefulness, determination and belief in innovation have served him well in his career, but they were cultivated as a young DJ with an armful of records in his native Santiago.I have learned much from Ivan about telling data-supported stories that lead...2021-04-3027 min
Rock n' Roll Research PodcastEpisode #30: Charlie Rader - P&G, Video Analytics Innovator, ThespianA trained chemist, Charlie Rader has spent over 26 years in Products Research at Procter & Gamble bringing new and improved products to consumers all over the world. In recent years, Charlie has played a leading industry role uncovering and developing digital capabilities that increase the quality, efficiency and scalability of research.But alongside corporate and industry roles, you can find Charlie in other roles like Nicely Nicely Johnson in Guys and Dolls or the Emcee in Cabaret.Charlie shares his acting stories and discusses P&G’s Products Research function, the importance of teamwork and...2021-04-2332 min
Rock n' Roll Research PodcastEpisode #29: Alisa Ben - Head of Analytics at Canvas, Band Manager at All-American RejectsAlisa Ben has spent a lot of time in the driver’s seat - from a tour van back in the day to leading the analytics function at the world’s second largest independent media agency.In college, she managed and mentored a band of ambitious high-schoolers, The All-American Rejects, who went on to write four top-20 hits and sell over 10 million records. That experience launched a brilliant career in the music industry, and today she is SVP, Head of Analytics at Canvas Worldwide, named in 2020 as AdWeek’s Breakthrough Media Agency of the Year.Al...2021-04-1625 min
Rock n' Roll Research PodcastEpisode #28: Patrick Adler - Researching the music festival economyAs a Research Associate at the University of Toronto Rotman School of Management, Patrick Adler studies the geography and curation of the music festival economy - where festivals are staged, where the acts come from and what that means for regional economies and urbanization.For example, just 4-5 cities account for 40% of the acts that play large festivals like Coachella, SXSW and Lollapalooza. What are the economic implications for the host city? For the cities the acts come from?In this episode, Patrick shares fascinating highlights of his soon-to-be-published work and offers a geographer's perspective o...2021-03-1221 min
Rock n' Roll Research PodcastEpisode #27: Whitney Dunlap-Fowler - Founder, Brand Strategist, Artist“I’m essentially a historian and researcher.”Whitney Dunlap-Fowler is the brilliant and indefatigable founder of Touch of Whit Creative, providing expert brand strategy consulting rooted in cultural insight.In this episode, Whitney traces her circuitous route to a career in insights. From a child artist in South Carolina, to Chicago to pursue a career in advertising, to joining Kantar Added Value at the ground floor in New York City, to becoming an entrepreneur. She offers shrewd insight for anyone currently navigating their career.Whitney also shares her fascinating take on how knowing the fu...2021-03-0539 min
Rock n' Roll Research PodcastEpisode #26: Brian Hughes - Media Research Exec @ Magna, CBGB vet, Megadeth Cruise-TakerBrian Hughes has spent most of his career at IPG amassing expertise in media research culminating in his current position as EVP, GM Audience Intelligence & Strategy at MAGNA. In parallel, he has spent much of his spare time playing guitar, bass and drums in bands that have taken him from a gig at the iconic CBGB on the eve of 9/11 to the present day.Brian shares how he found his way into research, the time he realized that the same rules don't apply to everyone and the importance of storytelling in research. Plus, wouldn't you h...2021-02-2621 min
Rock n' Roll Research PodcastEpisode #25: Annie Pettit - Resolute Research Champion, Ukulele Player, Canadian Folk Music EnthusiastUkuleles and Canadian folk music! Annie Pettit works tirelessly to make the market research industry better in so many ways but there is much more that makes her tick.In today’s episode of the Rock n’ Roll Research podcast, Annie cuts to the chase about her market research origin story, her hopes for biometrics and neuroscience, her passion for the uke and the musicians that make her happy.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48...2021-02-1818 min
Rock n' Roll Research PodcastEpisode #24: Paul Smith - Bestselling author, business storyteller, former P&G insights directorPaul Smith is a sought-after business storytelling coach and bestselling author of five books, including Lead With a Story.Paul talks about his career at P&G and the journey from finance to insights; how he discovered and acted upon his passion; and what he learned from insights that helped make his business a success.He also shares insightful tips on how to recognize and elicit stories in interviews and in everyday conversation.Learn more about Paul's books and coaching at leadwithastory.com.Try the Magic Mind mental...2021-02-1221 min
Rock n' Roll Research PodcastEpisode #23 - Winfred Samson: Research Executive, Entrepreneur, KeyboardistFrom his base in India, Winfred Samson went from playing keyboards at Diwali celebrations in front of thousands to building a distinguished career in the market research industry.In this episode, Winfred shares the value of his upbringing, his experience in music, and the growth of his career from a young professional to an operations leader at MarketTools / MetrixLab and founder at InsightSutras. He draws poignant connections from his experience in music to his career and what it means for the future of research.Try the Magic Mind mental p...2021-02-0537 min
Rock n' Roll Research PodcastEpisode #22: Charlene Adamah - Research Pro, Entrepreneur at Char's Cakery, Co-Founder at Colour of Research (CORe)Starting with a part-time job while at university in the UK, Charlene Adamah has built a very successful and rewarding career in the market research industry.Along the way, she realized she had another talent . . . baking. In addition to her day job, nine years ago she founded Char's Cakery, making eye-popping confections of exquisite detail for a loyal and growing customer base.If that weren't enough, in 2020 Charlene co-founded Colour of Research (CORe) in the UK, dedicated to attracting and supporting diversity within the market research industry. You can find more information here: colourofresearch.org. 2021-01-2929 min
Rock n' Roll Research PodcastEpisode #21: Scott Aaron - Insights Pro at Lovesac, Shredder for Lazy Old SonScott Aaron has had a fascinating journey through insights. Starting on the agency side helping P&G develop Swiffer, he spent years at Luxottica, P&G Gillette and now he heads up insights at the innovative furniture company, Lovesac.What people don't know about Scott is that he has a passion for the guitar, and he even performed on two records for a band called Lazy Old Son.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off...2021-01-2236 min
Rock n' Roll Research PodcastEpisode #20: Dr. Douglas Gentile - Research Psychologist, Jazz Musician, Zen MonkA research psychologist, a jazz musician and a Zen monk walk into a bar and say, “Hi, I’m Dr. Douglas Gentile.”As one of the most oft-cited researchers in the space, Doug shares fascinating insight into the links between violent video games and child aggression. With his signature dry humor, Doug also tells the tale of how he ended up performing the bumper music for the Dee Snider radio show (accompanied by yours truly) and how the absurdity of life connects his passions and interests.Try the Magic Mind me...2021-01-1537 min
Rock n' Roll Research PodcastEpisode #19: Jim Sharples - Sr. Insights Exec, Pharma/Healthcare Expert, ThespianJim Sharples really knows the business of healthcare where he is a noted expert on strategy, trends and stakeholder insights. His clients at KS&R benefit from his deep experience as a leader and practitioner in product development and marketing.Beyond his expertise, Jim is known as an excellent storyteller. But it is no accident. Acting and the stage lit an early spark in Jim, and he has been performing in productions alongside his day job throughout his career.Jim shares why acting has been good for his professional career, what COVID-19 portends for the f...2021-01-0822 min
Rock n' Roll Research PodcastEpisode #18: Dane Mitchell - Mobile Phone Expert, Successful DJ, Mental Health ChampionDane Mitchell, also known as DJ Marvel, is someone of many talents. More than that, he has always mustered the courage to confront the obstacles that stand in the way of pursuing his passions.Dane and I talk about the bumpy yet conquered road to becoming a mobile phone expert, the official DJ for a Power Rangers-themed convention called RangerStop and the investment he has made into his own mental health.Shout out to the Highland Cafe in Cincinnati where we first met - barista Jay Noel who traveled the world playing keys for Burning...2020-12-1825 min
Rock n' Roll Research PodcastEpisode #17: Bill Trovinger - Insights Leader for Amazon Fresh, Four-Time World Wiffle Ball ChampionBill Trovinger has a passion for consumer insights which he has put to good use at some of the world's greatest companies - P&G, General Mills, Microsoft and now Amazon.com. He was part of the team that helped transform Old Spice from your dad's brand to your son's. He is now helping develop Amazon's private label strategy for their Amazon Fresh stores.Yet, Bill's first love was and still is the game of Wiffle Ball. He and his team have been playing for around two decades and earned four world championships along the w...2020-12-1143 min
Rock n' Roll Research PodcastEpisode #16: Mark Loughney - Media Research Exec, Guitarist for 3rd Gear, Springsteen aficionadoMark Loughney is a well-known name in media research circles. Mark has led world-class teams who have pioneered media and ad sales research since the earliest days of video streaming, notably with ABC TV and, most recently, WarnerMedia.All the while, Mark has never missed a gig. He has played guitar in some 10 bands over the years, including his band, 3rd Gear, for almost 20 years now. The lockdown hasn't stopped him. Instead, he has cultivated his community of friends, family and fans through weekly live streaming performances.Mark reflects here on his career thus far, t...2020-12-0440 min
Rock n' Roll Research PodcastEpisode #15: Randy Hill: Air Force, Professional Drummer, Insights ProRandy Hill has had three careers. First in the Air Force. Second as a professional drummer in LA, the center of the 80s music universe. Third as a market researcher, currently in a global role with Cargill.Randy discusses his fascination with science that informed each step of the way and his unique perspective on insights and storytelling borne from his experiences. He also makes a compelling case for the importance of the drummer which I am only too quick to accept!Try the Magic Mind mental performance shot! You have a limited offer you...2020-11-2534 min
Rock n' Roll Research PodcastEpisode #14: Mike Bellmont - Insights Executive, Six-String Shredder, Collegiate Hockey GoalieMIke has spent over 20 years at IPSOS in myriad senior management and client roles. But in college, Mike did much more than study. He was a goalie for the University of St. Thomas hockey team, and he spent his nights rockin' St. Paul in his band, Empty Attic, culminating in a highly anticipated 2019 reunion gig.With humility and a dose of dry humor, Mike shares observations from his career in market research, his band days and why he hung up the six-string for a sample calculator.Try the Magic Mind mental performance...2020-11-2024 min
Rock n' Roll Research PodcastEpisode #13: AJ Keirans - Audience & Sampling Expert, Radio DJ and Band ManagerAJ Keirans is a recognizable face in the market research industry. Beyond his role as VP, Client Development at DISQO and as President-Elect of the Insights Association of Greater NY, AJ was recently named to the Remesh Top 50 Research & Equitable Leadership List.But before a career in research, AJ was a popular radio DJ in Connecticut and manager for the band, Scarecrow Collection, which led to a chance meeting with Robert Plant of Led Zeppelin.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up t...2020-11-1323 min
Rock n' Roll Research PodcastEpisode #12: Rene Huey-Lipton - Strategist, Activist, AuthorRene Huey-Lipton's career has taken her through advertising, planning, strategy, culture and insights. She has lived and witnessed the barriers that women and others face in the workplace and is tirelessly working to make change through her DAME Collective, speaking engagements and an upcoming book.Rene is an incisive observer of people and culture. She is also fun, thoughtful, brutally honest and earnestly crass in all the best ways.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20...2020-11-0632 min
Rock n' Roll Research PodcastEpisode #11: Bob Lederer - Research industry journalist, successful author, NY Jets enthusiastBob Lederer is a Market Research industry institution. He began publishing the Research Business Report and related titles in 1995 and currently publishes a daily podcast, The Research Business Daily Report (RBDR).Bob also published a very successful book, "Beyond Broadway Joe," profiling the players - beyond Joe Namath - who were part of the 1969 Super Bowl championship. This interview is an enjoyable retrospective on the research industry and the glory days of the NFL. To subscribe to RBDR: https://www.linkedin.com/in/bob-lederer-rfl/To buy the book: https://www.amazon.com...2020-10-2933 min
Rock n' Roll Research PodcastEpisode #10: Rick Garlick - Travel & Tourism Expert, Elvis Impersonator"Never be boring" is a mantra Rick Garlick takes to heart. He puts that mantra to use as a highly sought-after consultant in the Travel & Tourism industry. Rick has made countless conference presentations and TV segment appearances in his career spanning Magid, JD Power, Maritz and Gallup. He got his start as a wee lad doing his best to sound like The King, Elvis Presley, which turned into a full-blown years-long side gig as an Elvis impersonator.Try the Magic Mind mental performance shot! You have a limited of...2020-10-2322 min
Rock n' Roll Research PodcastEpisode #9: Paul Koelle - Garage Rock drummer, world tours, C Space insights leaderA chance meeting with Nirvana's Krist Novoselic propelled Paul's band, Read Yellow, to a successful 5-year run of records, tours and movie soundtracks. His music career laid a strong foundation to a successful career in consumer insights at C Space.Read Yellow, 'The Association:' https://www.youtube.com/watch?v=q2iIqkok-JMC Space 'Outside In' podcast: https://cspace.com/thinking/podcast/C Space 'Better Why' conference: https://cspace.com/the-better-why/Try the Magic Mind mental performance shot! You have a limited offer you can use now, that...2020-10-1633 min
Rock n' Roll Research PodcastEpisode #8: Jorge Reyes - Arc of San Francisco, Upwave, ArtistThrough the Arc of San Francisco, Jorge Reyes has been taking care of the Upwave (Survata) office for the past 3 years, making employees and guests feel welcome and comfortable.Jorge recently received an award for Employee of Year. What many people don't know about Jorge is that he is a talented artist. He reveals a few pieces here destined to a few of his coworkers. Enjoy!Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time...2020-10-1321 min
Rock n' Roll Research PodcastEpisode #7: Ro Fainstein - Strategist, Qual Expert, NYC Arts UndergroundRo is an accomplished strategy and insights pro, currently as Research Director at buzzback. She has a unique blend of creativity and a bias toward getting-it-done. Ro dishes about her career and the work she has done for herself and others in the underground NYC arts scene, along with some insights into the importance of 'community' now and in the future. \m/Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT a...2020-10-0921 min
Rock n' Roll Research PodcastEpisode #6: Damion Smith - Child Psych, Metal Bassist, Ballet DancerAccomplished psychologist by day, kickass metal musician by night and a former ballet dancer, Damion Smith has been carving his own path his entire life.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT2020-10-0219 min
Rock n' Roll Research PodcastEpisode #5: Chris Post - Corporate Research Leader, Mentor, Big10 Marching Band DrummerSr. Director of Market Research and Competitive Intelligence at media powerhouse, Thomson Reuters, Chris Post, shares her story as a marching band drummer in the Big10 and what it taught her in her professional career.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT2020-09-2517 min
Rock n' Roll Research PodcastEpisode #4: Audra Priluck - child star, contemporary vocalist, expert in Media & Entertainment insightsAudra began her career at age 8 as the 'anchorkid' for Kid's Beat on TBS. That led to a career in broadcast television that eventually landed her in the field of market research and consumer insights. If that sounds strange, Audra details the path in this podcast. You can check out examples of her creative endeavors here:Kid's Beat: https://www.youtube.com/watch?v=Hrh7I9P5BzoSolo Music: https://www.reverbnation.com/audraleeTry the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you...2020-09-1836 min
Rock n' Roll Research PodcastEpisode #3: Philip Noyed -UX pioneer, world-class artist, CaringBridge designerPhilip Noyed has pursued parallel paths his entire life. One as an artist, another as a branding and user-experience expert. His path has led him to living and exhibiting all over the world. For me, being a production designer on Prince's Purple Rain is all I need to know but that only scratches the surface of his experiences and what he's learned along the way.Explore his incredible work here: http://www.philipnoyed.com/Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you...2020-09-1120 min
Rock n' Roll Research PodcastEpisode #2: Jordan Cusner - Polymath, Insights Pro, "Sage Against the Machine"An interview with Jordan Cusner on his path from rabbinical school to the Berklee College of Music to law school to uncovering spicy insights and playing in "Sage Against the Machine" at McCormick & Co. Enjoy! \m/Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT2020-09-0520 min
Rock n' Roll Research PodcastEpisode #1: Steve August - Founder, Coach and Board DirectorThrilled to chat with Steve August in this inaugural episode from a closet in Dallas to a backyard in Portland! In this episode, Steve shares his serendipitous entry into consumer insights, stories about opening for The Wallflowers in his band Falling August, and the lessons about performance and creativity relevant to anyone working in market research-related fields.You can find links to his super catchy music here:Fan page: http://www.erica-schultz.com/fallingaugust/Soundcloud: https://soundcloud.com/user-489898143/sets/the-complete-falling-augustTo rave about his tunes and learn more, find Steve...2020-08-3126 min