Shows
Stories With Traction#119: Process vs. Outcome StoriesSHOW NOTES:SUMMARY: In this episode, Orly Zeewy and Matt Zaun talk about ideal clients, an empathy map, and process vs. outcome stories.ORLY ZEEWY BIO: Orly is the Founder of Zeewy Brands, where she helps make the fuzzy clear and shows people how to cut through the noise.For more info on Orly:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for ov...
2024-03-1525 minStories With Traction#118: How to be More CreativeSHOW NOTES:SUMMARY: In this episode, Barbara Zerfoss and Matt Zaun discuss creativity and how someone can position themselves to have a surge of ideas.BARBARA ZERFOSS BIO: Barbara was a former Marketing Vice President for a multi-billion dollar global corporation. Today, she is a Vistage Chair and leads CEO, Business Owner, and Key Executive peer advisory boards. She is also a published author, a ghostwriter, and a novelist. Her latest work is a suspense novel titled As Time Unfolds.For more info, check out Barbara HERE.MATT ZAUN BIO: Matt is...
2024-03-0836 minStories With Traction#116: Leader of LeadersSHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders. DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff’s colleges has experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.As a distinguished leader with a demonstrated history of excellence, Dr. Lee is playing a pivotal role in shaping the future of hi...
2024-02-2324 minStories With Traction#115: Beating BurnoutSHOW NOTES:SUMMARY: In this episode, Matt Zinman and Matt Zaun talk about how to retain top talent by focusing on beating burnout in an organization.MATT ZINMAN BIO: Matt is the founder and CEO of ZU Publishing, INC., author of Z-isms (Insights to Live By), and a speaker who focuses on beating burnout. For more info on Matt, check out his website HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements ha...
2024-02-1626 minStories With Traction#114: Executive SearchSHOW NOTES:SUMMARY: In this episode, Evan Sparks and Matt Zaun talk about CRG, executive search, and the future of work.EVAN SPARKS: Evan is the Director of National Search at CRG. For more info: Website and LinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and we...
2024-02-0915 minStories With Traction#112: The Story of WestcliffSHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about the founding of Westcliff University and where Dr. Lee learned his leadership skills.DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, Westcliff’s colleges have experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.As a distinguished leader with a demonstrated history of excellence, Dr. Lee plays a pivotal role in sh...
2024-01-2626 minStories With Traction#111: Flip the ScriptSHOW NOTES:SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Heartbeat For Hire podcast with Lyndsay Dowd.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he...
2024-01-1927 minStories With Traction#110: Intentional StorytellingEPISODES MENTIONED IN INTRO:Stories of LeadershipHow to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative Strategic NetworkingSUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how you can use strategic storytelling with intentionality in business to achieve your goals quickly.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm t...
2024-01-1250 minStories With Traction#108: Story IdeasPODCAST EPISODE MENTIONED IN INTRO: The Storytelling SystemPODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts.CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories. If it wasn’t for her, the Stories With Traction podcast wouldn’t exist. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.For more info, check out Claire here:https...
2023-12-2940 minStories With Traction#107: The World of EldercareSHOW NOTES:SUMMARY: In this episode, Shaun Toomey and Matt Zaun talk about eldercare and what you can do if you have aging parents that need help. SHAUN TOOMEY BIO: Shaun is the Vice President of Strategic Partnerships for Care Advantage.For more info:Shaun's LinkedInCare Advantage WebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for ov...
2023-12-2317 minStories With Traction#106: Family BusinessSHOW NOTES:SUMMARY: In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader. DAVE JOHNSON BIO: Dave is the Managing Partner of Bentz Jaz USA, and he’s the Owner and CEO of Covenant Services.For more info, check out the website or Dave Johnson’s LinkedIn account. MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art...
2023-12-2228 minStories With Traction#105: Sharing the Right Stories Through Your TeamSHOW NOTES:SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.CHRIS WALLACE BIO: Chris is a marketing and customer experience strategist. His expertise centers on how organizations can improve alignment between their go-to-market strategies and their frontline channels (sales, customer service, support, etc.).As President of InnerView, Chris and his team have developed the breakthrough InFront platform, which applies market research processes to collect and analyze employee and partner perceptions of customer needs and company value proposition....
2023-12-1529 minStories With Traction#104: Master StorytellingPODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.”For more info, check out Mark here:WebsiteLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past...
2023-12-0836 minStories With Traction#102: Storytelling Through Print MediaSUMMARY: In this episode, Andrew Smith and Matt Zaun discuss how sharing stories through print media can help you get above the noise (of social media and email). ANDREW SMITH: Andrew is the Vice President of Sales at The Kennickell Group.For more info, check out the website and Instagram page: Kennickell Group WebsiteKennickell Group InstagramPODCAST EPISODE MENTIONED: Navigating the Generational ShiftMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients...
2023-12-0142 minStories With Traction#101: Great MentorshipEPISODES MENTIONED IN INTRO:Stories of LeadershipHow to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative Strategic NetworkingSUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of mentorship.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging T...
2023-11-2426 minStories With TractionEpisode 100: Navigating the Generational ShiftSHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SUMMARY: In this episode, Dr. Katherine Jeffery and Matt Zaun discuss how to talk to different generations.DR. KATHERINE JEFFERY BIO: Kath...
2023-11-1754 minStories With TractionThe Power of In-Person MeetingsSHOW NOTES:SUMMARY: In this episode, Carol Kavanaugh-Arrington and Matt Zaun discuss how in-person meetings spur on innovation and creativity for organizations.CAROL KAVANAUGH-ARRINGTON BIO: Carol is the Director of Group Sales for Outside DMC.She became an event producer in 1986 when she moved from Buffalo, NY (Go Bills!) to Hilton Head Island.For over 25 years, Carol owned and operated Click Event Production, where she focused on fundraising events. Her acclaimed work was highlighted with many Celebrity and televised events. She proudly was part of r...
2023-11-1028 minStories With TractionThe Lion Within UsSHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Chris Grainger and Matt Zaun talk about how someone can launch and build a podcast to connect with their target audience.CHRIS GRAINGER BIO: Chris is the Founder and Podcast Host of The Lion Within Us.For more info, check out Chris here:https://thelionwithin.us/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past en...
2023-11-0330 minStories With TractionWhat Business Leaders Can Learn From FootballSHOW NOTES:PODCAST EPISODE MENTIONED: Getting to #1 with Josh RudegeairPODCAST EPISODE SUMMARY: In this episode, Will Baggett and Matt Zaun talk about why some football players become elite athletes and how we can utilize this wisdom in business.WILL BAGGETT BIO: Will is the Co-founder of Monetize Your Message, where he is an international keynote speaker on leadership & soft skills. Before becoming a speaker, he spent a decade as a strength coach and sports administrator, having helped produce some of the biggest events in the world, s...
2023-10-2734 minStories With TractionThe Journey of LinkedIn StorytellingSHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.PODCAST EPISODES MENTIONED:Stories on a Massive StageRefining Your Stories Through LinkedInAre Your Stories Resonating?PODCAST EPIS...
2023-10-2048 minStories With TractionThe Story of BenefitsDNASHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.EPISODE MENTIONED IN INTRO: The Importance of Learning Tours with Kirsten Yurich.PODCAST SUMMARY: In this episode, Just...
2023-10-1332 minStories With TractionWhy Some Leaders SufferWanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Don Schmincke and Matt Zaun talk about why a lack of strategic clarity leads to tactical frustration.DON...
2023-10-0632 minStories With TractionStrategic NetworkingEPISODES MENTIONED IN INTRO:Stories of LeadershipHow to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative SHOW NOTES:SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how to have intentionality and strategy behind networking.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value t...
2023-09-2938 minStories With TractionUnderstanding Your Behavioral DNAWanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Ana Quinn and Matt Zaun talk about how understanding your “Behavioral DNA” will position you to be a better leader.
2023-09-2239 minStories With TractionHow to Embrace CreativityWanna...Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Robin O’Donovan and Matt Zaun talk about how songwriters embrace creativity and how you can do the same thing when...
2023-09-1537 minStories With TractionThe Story of Bro DoughWanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.PODCAST SHOW NOTES:SUMMARY: In this episode, Erica Rankin and Matt Zaun talk about what it took to make Bro Dough what it is today.ER...
2023-09-0535 minStories With TractionHow Hobbies Make You More CreativeSUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how our hobbies can make us more creative in life and business.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of...
2023-08-2536 minStories With TractionThe Future of Events and AIWanna…Boost your Sales?Enhance your Marketing?...and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Rajeev Kapur and Matt Zaun talk about how COVID changed 1105 Media’s business and how they were able to be creative to continue to del...
2023-08-1836 minStories With TractionThe Storytelling SystemWanna…Boost your Sales?Enhance your Marketing?...and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about how they created a storytelling system and positioned it to boost sales and enhance their marketing efforts.CLAIRE DAVI...
2023-08-111h 03Stories With TractionAlways Fall ForwardWanna…Boost your Sales?Enhance your Marketing?...and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.PODCAST SUMMARY: In this episode, Jacob Brown and Matt Zaun talk about how to turn failure into fuel for growth.JACOB BROWN BIO: Jacob is a former NFL athlete turned entr...
2023-08-0437 minStories With TractionHow is Your Motivation Impacting Culture?Wanna…Boost your Sales?Enhance your Marketing?...and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.PODCAST SUMMARY: In this episode, Lori Halverson and Matt Zaun talk about the motivational level of leaders and how this can impact their company culture. In addition, they dive into the importance of ke...
2023-07-3129 minStories With TractionHow to Build a LegacySHOW NOTES:PODCAST EPISODES MENTIONED:Stories of LeadershipHow to Get Involved in Politics SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss ways leaders can get more involved in their communities and why it’s important.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of th...
2023-07-2837 minStories With TractionScalable Systems for Significant GrowthWanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals.You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Mike Kramer and Matt Zaun talk about how business leaders can implement simple strategies that will lead to significant growth.MIKE KRAMER BIO: Mike...
2023-07-2123 minStories With TractionHow to Change Your CommunityWanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a Storybank and utilize it to achieve your goals.You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Chanel Cook and Matt Zaun talk about how business leaders can give back through nonprofit work.CHANEL COOK BIO: Chanel is the Public Affa...
2023-07-1429 minStories With TractionUnify Sales and MarketingWanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:PODCAST SUMMARY: In this episode, Erik Wolf and Matt Zaun talk about the disconnect between C-suite, sales, and marketing and what can be done to change that....
2023-07-0733 minStories With TractionHow to Get Involved in PoliticsSHOW NOTES:PODCAST EPISODE MENTIONED: Stories of Leadership. SUMMARY: In this episode, Terence Farrell and Matt Zaun talk about how you can get involved politically.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating los...
2023-06-3037 minStories With TractionThe Power of CollaborationWanna…Boost your Sales?Enhance your Marketing?...and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Linda Goldstein and Matt Zaun talk about Linda’s time as Mayor of Clayton, MO, and what she learned about getting things done through collab...
2023-06-2329 minStories With TractionThe Origin StoryWanna…Boost your Sales?Enhance your Marketing?...and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: This solo episode focuses on Matt Zaun's Origin Story. Learn where it all started, and think about your origin story.MATT ZAUN BIO: Matt is an...
2023-06-2011 minStories With TractionHow Opinion Surveys Are Hurting Your BusinessWanna…Boost your Sales?Enhance your Marketing?...and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Craig Andrews and Matt Zaun talk about building trust through a First Time Offer (FTO), how to strategically position the buying process, and why opini...
2023-06-1647 minStories With TractionThe Importance of Learning ToursWanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Kirsten Yurich and Matt Zaun talk about the importance of “learning tours” and how it enhances company culture.KIRSTEN YURICH BIO: Kirsten went fro...
2023-06-0929 minStories With TractionGetting Stuff Done!Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals.You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode Andrea Jones and Matt Zaun talk about the dynamics of change, and how companies can get more done.ANDREA JONES BIO...
2023-06-0235 minStories With TractionAre Your Stories Resonating?Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.RACHEL SIMON BIO...
2023-05-2636 minStories With TractionHow to Separate Yourself in SalesWanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Niraj Kapur and Matt Zaun talk about how you can separate yourself from the competition in sales.NIRAJ KAPUR BIO: Nira...
2023-05-1938 minStories With TractionThe Hidden Life of Many LeadersWanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals! You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Kari Schwear and Matt Zaun talk about how many leaders live in a “gray area” and suffer behind the scenes.KARI SCHW...
2023-05-1242 minStories With TractionBuilding Better SEOSHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.PODCAST EPISODE SUMMARY: In this episode, Drew Blumenthal and Matt Zaun talk about an SEO framework that companies can use to show up higher in search results.D...
2023-05-0527 minStories With TractionRefining Your Stories Through LinkedInSHOW NOTES:EPISODE MENTIONED: Stories on a Massive Stage with Rachel Simon can be listened to HERE. SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Rachel here:https://www.linkedin.com/in/raksimon/MATT ZAUN BIO: Matt...
2023-04-2835 minStories With TractionUsing Data to Connect with ProspectsSUMMARY: In this episode, Will McGinnis and Matt Zaun talk about how companies can utilize technology to capture a prospect's data and then use that info to strategically connect with them.WILL MCGINNIS BIO: Will is the Director of Sales at FullThrottle.AI, which is a company that helps businesses identify and measure data, so they can position themselves for future growth.For more info, check out Will here:https://www.linkedin.com/in/willmcginnis/https://www.fullthrottle.ai/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers...
2023-04-2135 minStories With TractionCompound Interest on Your GivingSHOW NOTES:SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to build a legacy through Corporate Social Responsibility.DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored nu...
2023-04-1434 minStories With TractionThe Stories That Build Your BrandSHOW NOTES:SUMMARY: In this episode, Michelle Griffin and Matt Zaun talk about how to build a foundational personal brand that’s fused with your company.MICHELLE GRIFFIN BIO: Michelle is an author, speaker, and coach who shows professionals how to step out and be seen as leaders in their space with her authority-focused approach.For more info, check out Michelle here.EPISODE MENTIONED: Stories on a Massive Stage with Rachel SimonMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients th...
2023-04-0722 minStories With TractionIrresistible Sales CultureSHOW NOTES:SUMMARY: In this episode, Lyndsay Dowd and Matt Zaun discuss how leaders can create an irresistible sales culture.LYNDSAY DOWD BIO: Lyndsay is a speaker, and coach to executive leadership teams, where she shows them how to build an irresistible sales culture that drives results.For more info, check out Lyndsay here | https://heartbeatforhire.com/https://www.linkedin.com/in/lyndsaydowdh4h/https://heartbeatforhire.com/podcastEPISODES MENTIONED DURING SHOW:Questions Save Lives with Robert Berry Yes, and…with Chris BogueMAT...
2023-03-3129 minStories With TractionHow to Improve Customer ServiceSHOW NOTES:SUMMARY: In this episode, Rocco Matteo and Matt Zaun discuss retail and the danger in companies chasing the next trend at the expense of their existing customers.ROCCO MATTEO BIO: Rocco is the managing partner of E3 Consulting, and he frequently speaks on strategic planning, “the art of retail,” and communication.For more info, check out Rocco here | https://www.linkedin.com/in/rocco-matteo-a2a91b6/https://www.e3-consulting.ca/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clie...
2023-03-2432 minStories With TractionStories on a Massive StageSHOW NOTES:SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how to view LinkedIn like a massive stage.RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Rachel here:https://www.linkedin.com/in/raksimon/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling...
2023-03-1732 minStories With TractionHow to Position Yourself as an ExpertSHOW NOTES:SUMMARY: In this episode, Deven Gillen and Matt Zaun talk about how to position yourself as an expert on social media.DEVEN GILLEN BIO: Deven is the Director of Business Development at Storyy, where they help business owners grow their personal brand and establish themselves as a trusted authority.For more info, check out Deven here |storyy.cohttps://www.instagram.com/gillendeven/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s...
2023-03-1032 minStories With TractionStories of LeadershipSHOW NOTES:SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of setting expectations, communication, and empathy in leadership.TERENCE FARRELL BIO: Terence served as a Chester County, PA Commissioner for 12 years; before that, he was the Recorder of Deeds for eight years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that...
2023-02-2444 minStories With TractionGetting to #1SHOW NOTES:SUMMARY: In this episode, Josh Rudegeair and Matt Zaun talk about the determination it took for him to get a podcast to #1 on the charts.JOSH RUDEGEAIR BIO: Josh is a marketing expert and is currently the Senior Manager of Corporate Marketing at Ascension. He successfully launched two podcasts that hit #1 in the United States (all podcasts, all categories), designed multiple billboards in Times Square, created a lead generation machine (collecting hundreds of thousands of emails), and generated multi-million dollar year growth in top-line revenue.For more info, check out Josh h...
2023-02-1740 minStories With TractionIgnite Your Sales Power!SHOW NOTES:SUMMARY: In this episode, Joy Rains and Matt Zaun talk about her book, Ignite Your Sales Power.JOY RAINS BIO: Joy is the author of Ignite Your Sales Power and Meditation Illuminated.For more info, check out Joy here |Joyrains.comEPISODES MENTIONED DURING CONVERSATION:Six Figure Sales Secrets Company Culture: Definition, Benefits and StrategiesMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have cat...
2023-02-1036 minStories With TractionPart 2 : Company Culture and TraumaSHOW NOTES:SERIES: This podcast episode is a part of a company culture series with Ricardo Gonzalez on the Stories With Traction Podcast.SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun discuss why leaders' trauma might negatively affect their company culture. RICARDO GONZALEZ BIO: Ricardo is the Founder and CEO of Bilingual America and the author of numerous books that focus on multicultural leadership and cultural communications. He has consulted for many multinational and Fortune 500 companies. He aims to help organizations develop healthy cultural mindsets and skill sets since this drives human co...
2023-02-0348 minStories With TractionPart 1 | Company Culture: Definition, Benefits and StrategiesSHOW NOTES:SERIES: This podcast episode is a part of a company culture series with Ricardo Gonzalez on the Stories With Traction Podcast.SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun talk about what company culture is and why most leaders get it wrong.RICARDO GONZALEZ BIO: Ricardo is the Founder and CEO of Bilingual America and the author of numerous books that focus on multicultural leadership and cultural communications. He has consulted for many multinational and Fortune 500 companies. He aims to help organizations develop healthy cultural mindsets and skill sets since t...
2023-01-2734 minStories With TractionBe Intentional With Your GivingSHOW NOTES:SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to be intentional with your giving.DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students th...
2023-01-2031 minStories With TractionPart 2 | Six Figure Sales SecretsSHOW NOTES:SERIES: This podcast episode is a part of a series with Author, Marcus Chan. In these 2 episodes, we will unpack numerous concepts in his book, Six Figure Sales Secrets.SUMMARY: In this episode, Marcus Chan and Matt Zaun talk about the difference between being good at sales and crushing your sales goals.MARCUS CHAN BIO: Marcus is the founder of Venli Consulting Group and Six Figure Sales Academy.For more info, check out Marcus here | https://www.linkedin.com/in/marcuschanmbahttps://www.venliconsulting.comhttps://w...
2023-01-1354 minStories With TractionPart 1 | Six Figure Sales SecretsSHOW NOTES:SERIES: This podcast episode is a part of a series with Author, Marcus Chan. In the next 2 episodes, we will unpack numerous concepts in his book, Six Figure Sales Secrets.SUMMARY: In this episode, Marcus Chan and Matt Zaun talk about the difference between being good at sales and crushing your sales goals.MARCUS CHAN BIO: Marcus is the founder of Venli Consulting Group and Six Figure Sales Academy.For more info, check out Marcus here |https://www.linkedin.com/in/marcuschanmbahttps://www.venliconsulting.comh...
2023-01-0644 minStories With TractionCollaborative ConversationsSHOW NOTES:SUMMARY: In this episode, Patrick Aylward and Matt Zaun talk about how to create a company culture that has collaborative conversations to reach the best optimal outcome.PATRICK AYLWARD BIO: Patrick is a speaker, workshop leader, and the author of The Collaborative Path.For more info, check out Patrick here:www.CollaborativePath.cahttps://www.linkedin.com/in/patrick-aylward01/https://www.amazon.com/Collaborative-Path-Communication-Problem-Solving-Decision-Making/dp/1525557629/ref=sr_1_1?crid=128GF9RNYHB8T&keywords=the+collaborative+path&qid=1652890609&sprefix=the+collaborative+p%2Caps%2C536&sr=8-1MATT ZAUN...
2022-12-3029 minStories With Traction“Sales” is NOT a Dirty WordSHOW NOTES:SUMMARY: In this episode, Bill Morrow and Matt Zaun unapologetically talk about Sales.BILL MORROW BIO: Bill is the Managing Partner at Empirical Consulting Solutions. Empirical is a management consulting firm focused on helping clients overcome hurdles that prevent them from growing. They take the time to understand their client’s issues, build a plan forward and then work shoulder-to-shoulder through implementation. Their experienced senior-level consultants know how to provide guidance across multiple functional areas including sales, marketing, HR, finance, leadership, supply chain, distribution, change management, and more.For more info, che...
2022-12-2341 minStories With TractionWhy You Need to Utilize PodcastingSHOW NOTES:SUMMARY: In this episode, Ryan Sullivan and Matt Zaun talk about how you can utilize podcasting to grow your business and/or advance your career. They go over the work it takes to launch a podcast, how to strategically use the medium, and the importance of thoughtful guesting.RYAN SULLIVAN BIO: Ryan is the founder of Podcast Principles, where he helps people launch top 1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.For more info, check out Ryan here:https://w...
2022-12-1641 minStories With TractionPart 2 | Company Culture of Storytelling on LinkedInSHOW NOTES:SERIES: This episode is a part of a two-part series regarding LinkedIn storytelling and strategy.SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how business leaders can create a company culture of storytelling on LinkedIn.RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Rachel here:https://www.linkedin.com/in/raksimon/*The episode...
2022-12-0944 minStories With TractionPart 1 | Share Your Stories on LinkedInSHOW NOTES:SERIES: This episode is a part of a two-part series regarding LinkedIn storytelling and strategy.SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about why it’s important for business leaders to share their stories on LinkedIn.RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Rachel here:https://www.linkedin.com/in/raksimon/MATT ZA...
2022-12-0242 minStories With TractionPart 3 | How to Become Great at CopywritingSHOW NOTES:SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture.SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about how you can implement better copywriting in your day-to-day life.*Before you listen to the HOW episode, make sure you check out…The WHAT episode |The WHY episode |ERIN GEIGER BIO: Erin is the founder of Muscle Creative, wh...
2022-11-2535 minStories With TractionPart 2 | Why Copywriting is Paramount to Your Success OnlineSHOW NOTES:SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture.SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about WHY copywriting is so important for organizations to standout.*Before you listen to the WHY, make sure you check out the WHAT episode here |*The Gamification of Business episode that was referenced can be found here | https://storieswithtraction.buzzsprout.com/1781130/10955349-gamification-in-business
2022-11-1832 minStories With TractionPart 1 | What is Copywriting?SHOW NOTES:SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture. Enjoy these episodes!SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about WHAT copywriting even is in the first place.ERIN GEIGER BIO: Erin is the founder of Muscle Creative, where she helps business leaders make powerful connections with their community through copywriting. Over the past 20+ years, she's written for and managed the...
2022-11-1134 minStories With TractionYes, and…SHOW NOTES:SUMMARY: In this episode, Chris Bogue and Matt Zaun talk about the power of “Yes, and…” and how you can utilize improv comedy concepts to radically improve your sales and marketing.CHRIS BOGUE BIO: Chris has written and directed for the famous improv comedy theater, The Second City, in Chicago. Today he is a video coach specializing in sales and sketch comedy to help people connect with their target audience on video. He teaches an improv-based approach to content creation and sales that is direct, supportive, and fun!For more info, check ou...
2022-11-0438 minStories With TractionPart 3 | How LinkedIn Can Work for YouSHOW NOTES:SERIES: This podcast episode is a part of a LinkedIn series with Dan Mott on the Stories With Traction Podcast. In these episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance your sales and marketing. Enjoy these episodes!SUMMARY: In this episode, Dan Mott and Matt Zaun talk about HOW you can get maximum results on LinkedIn.Before you listen to this episode, check out the WHY episode here |And check o...
2022-10-2834 minStories With TractionPart 2 | What You Can Do to Maximize LinkedInSHOW NOTES:SERIES: This podcast episode is a part of a LinkedIn series with Dan Mott on the Stories With Traction Podcast. In these episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance your sales and marketing. Enjoy these episodes!SUMMARY: In this episode, Dan Mott and Matt Zaun talk about WHAT you can do to get maximum results on LinkedIn.Before you listen to this episode, check out the WHY episode here |D...
2022-10-2136 minStories With TractionPart 1 | Why LinkedIn is so Powerful!SHOW NOTES:SERIES: This podcast episode is a part of the LinkedIn series with Dan Mott on the Stories With Traction Podcast. In the next 3 episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance your sales and marketing. Enjoy these episodes!SUMMARY: In this episode, Dan Mott and Matt Zaun talk about WHY you should be focusing more of your marketing efforts on LinkedIn, and why it's such a powerful tool. DAN MOTT BIO: Dan M...
2022-10-1435 minStories With TractionSharing Stories on PodcastsSHOW NOTES:SUMMARY: In this episode, Krystal Proffitt and Matt Zaun talk about the power of sharing stories on a podcast.KRYSTAL PROFFITT BIO: Krystal owns Proffitt Media, where she specializes in helping entrepreneurs start, launch, and market their content through podcasts.For more info, check out Krystal here:https://krystalproffitt.com/https://www.youtube.com/c/KrystalProffittMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales in...
2022-10-0753 minStories With TractionPosition Your Company on LinkedInSHOW NOTES:SUMMARY: In this episode, Celeste Berke Knisely and Matt Zaun talk about LinkedIn (LI) strategy and how you can position your company on LI to get incredible results.CELESTE BERKE KNISELY BIO: Celeste is the VP of Sales, Training & Operations at TLR Consulting Group. She is on a mission to empower organizations to leverage their online authority to start more conversations that convert into referrals, increase revenue streams and create long-lasting results.For more info, check out Celeste here:https://www.linkedin.com/in/celesteberke/https://www.tlrconsultinggroup.com/
2022-09-3038 minStories With TractionMarketing Tips, Tricks, and TechniquesSHOW NOTES:SUMMARY: In this episode, Josh Rudegeair and Matt Zaun talk about marketing tips, tricks, and techniques to get your company more exposure.JOSH RUDEGEAIR BIO: Josh is a marketing expert, and is the Senior Manager of Corporate Marketing at Ascension. He successfully launched a podcast that hit #1 in the United States (all podcasts, all categories), designed multiple billboards in Times Square, created a lead generation machine (collecting hundreds of thousands of leads), and produced multi-million dollar year growth in top-line revenue.For more info, check out Josh here:https://www.l...
2022-09-2346 minStories With TractionStory Sharing on LinkedInSHOW NOTES:SUMMARY: In this episode, Britta Blanski and Matt Zaun talk about why your employees should be sharing their stories on LinkedIn.BRITTA BLANSKI BIO: Britta is the owner of Britta June & Co., where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Britta here:https://www.linkedin.com/in/brittablanski/https://www.instagram.com/brittajuneco/https://brittajuneandco.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations...
2022-09-1642 minStories With TractionPurpose, Focus, ServiceSHOW NOTES:SUMMARY: In this episode, James Witmer and Matt Zaun talk about how to create a company culture that is focused on service.JAMES WITMER BIO: James is the CEO of Witmer Public Safety Group, Inc., which is a company that provides personal protective equipment to first responders. Their brands include: TheFireStore, OfficerStore, and TheEMSstore.For more info, check out the Witmer Public Safety Group, Inc. here:https://wpsginc.com/https://www.thefirestore.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to a...
2022-09-0930 minStories With TractionCuriosity, Obsession, and GritSHOW NOTES:SUMMARY: In this episode, John Romanowich and Matt Zaun talk about what it truly means to take a great idea to market. They talk about grit, and how business leaders can create a company culture that is obsessed with trust and delivering value to their customers.JOHN ROMANOWICH BIO: John is the President and CEO of SightLogix, a company that focuses on smart thermal cameras with video analytics.For more info, check outhttps://www.sightlogix.com/https://www.linkedin.com/company/sightlogix/https://www.linkedin.com/in/j...
2022-09-0235 minStories With TractionSurviving to Thriving in LeadershipSHOW NOTES:SUMMARY: In this episode, Dr. Tracy Stewart and Matt Zaun talk about the toll that leadership can take on someone’s mental health and what they can do to combat this challenge. How does one go from being stressed to creating a vibrant company culture? Find out in this episode.DR. TRACY STEWART BIO: Tracy is the founder of Constructive Wave Consulting, she’s a Vistage Chair, and she earned her doctorate in Clinical Psychology from the University of Virginia. She has a deep understanding of leadership, systems, strategy, and the inner workings of orga...
2022-08-2639 minStories With TractionPart 3 | How to Implement a Corporate Social Responsibility StrategySHOW NOTES:SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the series, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!Check out the WHAT episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibilityCheck out the WHY episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibilitySUMMARY: In this episode (the...
2022-08-1944 minStories With TractionPart 2 | Why is Corporate Social Responsibility Important?SHOW NOTES:SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the series, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!SUMMARY: In this episode, Dan Koval and Matt Zaun talk about why Corporate Social Responsibility is so important to your business. Before you move on to the "why" make sure you listen to t...
2022-08-1241 minStories With TractionPart 1 | What is Corporate Social Responsibility?SHOW NOTES:SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the next 3 episodes, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!SUMMARY: In this episode, Dan Koval and Matt Zaun talk about what Corporate Socal Responsibility is and what it is not. Most companies that have a CSR Dept. get the "what" wrong, a...
2022-08-0543 minStories With TractionGamification in BusinessSHOW NOTES:SUMMARY: In this episode, Andrew Phelps and Matt Zaun talk about how using games can spur on more interaction with your team, and how this will lead to a company culture of storytelling.ANDREW PHELPS BIO: Andrew is the co-founder and CEO of IncentivePilot. He shows organizations, through games, how they can radically boost revenues and save time with enterprise incentive programs and sales contests.For more info, check out Andrew here | https://www.linkedin.com/in/andrewroyerphelps/*During the episode, Andrew mentioned that he was fascinated by ways t...
2022-07-2930 minStories With TractionSurge of Storytelling on LinkedInSHOW NOTES:SUMMARY: In this episode, Atlas Katari and Matt Zaun talk about how to get your mind in a creative state in order to have a surge of storytelling on LinkedIn. ATLAS KATARI BIO: Atlas is the owner of Katari Creative, which is a B2B creative marketing agency that focuses on bold branding - complete with your stories. For more info, check Atlas here:https://www.linkedin.com/in/atlaskatari/https://figureoutfreelancing.substack.com/OTHER LINKEDIN EPISODES:How to Connect the Dots on LinkedIn with...
2022-07-2252 minStories With TractionCulture of GivingSHOW NOTES:SUMMARY: In this episode, Katherine O’Donnell and Matt Zaun talk about Corporate Social Responsibility and how companies can use this to not only help their communities but also win the talent war.KATHERINE O’DONNELL BIO: Katherine worked in the nonprofit sector for more than 17 years, and for 12 of those years she was the Director of Development and Communications. She understands the deep challenges that come with trying to raise necessary funds for good causes, as well as increasing visibility within the community and beyond. This is why she co-founded OP Creative Comm...
2022-07-1530 minStories With TractionIs Your Company Ready for a Crisis?SHOW NOTES:SUMMARY: In this episode, Gina Furia Rubel and Matt Zaun talk about why every company needs a Crisis Response Team.GINA FURIA RUBEL BIO: Gina is the President and CEO of Furia Rubel Communications, Inc., where she specializes in High-Stakes Public Relations and Reputation & Crisis Management. Her organization was named the #1 Legal Marketing Agency in the entire Philadelphia region, where her team supports clients from all over the United States.For more info, check out Gina here:https://www.furiarubel.com/https://www.onrecordpr.com/https://www.linkedin.c...
2022-07-0837 minStories With TractionCompany Culture Statement NeededSHOW NOTES:SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun talk about why EVERY company needs a Culture Statement and what that entails.RICARDO GONZALEZ BIO: Ricardo is an expert in multi-cultural leadership and cultural communications. He has consulted for many multi-national and Fortune 500 companies, and his goal is to help organizations and individuals develop healthy cultural mindsets and skillsets since this drives human connection, creativity, and collaboration.For more info, check out Ricardo here:https://ricardogonzalez.com/booksMATT ZAUN BIO: Matt is an award-winning speaker and storyteller w...
2022-07-0147 minStories With TractionLeadership Development is KeySHOW NOTES:SUMMARY: In this episode, Megan Galloway and Matt Zaun talk about the importance of leadership development.MEGAN GALLOWAY BIO: Megan is on a mission to make the workplace a more human, kind, and authentic place for people and future generations to thrive.For more info, check out Megan here:https://www.linkedin.com/in/megalloway/https://www.getcampfire.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have ca...
2022-06-2434 minStories With TractionWinning at Digital MarketingSHOW NOTES:SUMMARY: In this episode, Tom Armitage and Matt Zaun talk about digital marketing strategies, and how you need to be focused on the specific stories you’re telling your customers.TOM ARMITAGE BIO: Tom is the digital marketing playmaker, and he loves helping people use their God-given talents to make the best use of their time on earth.PROFESSIONAL:Worked in non-profit, corporate & agency environmentsTaught 120 students over 8 yearsSupported more than 100 companies with marketingOverseen millions of dollars in digital ad spendSpoken on national st...
2022-06-1041 minStories With TractionThe Power of VulnerabilitySHOW NOTES:SUMMARY: In this episode, Carl Shawn Watkins and Matt Zaun talk about the power of vulnerability.CARL SHAWN WATKINS BIO: Carl has over 25 years of business leadership and business culture fortitude in the financial, mortgage, and legal services arena. He now empowers executives and leaders on how to transform their vulnerability into a superpower. For more info, check out Carl here:https://www.linkedin.com/in/carlswatkins1/https://carlshawnwatkins.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more c...
2022-06-0338 minStories With TractionSolid Business PlaybookSHOW NOTES:SUMMARY: In this episode, Kiva Slade and Matt Zaun talk about the importance of having a solid business playbook for your company. KIVA SLADE: Kiva combines strategic planning skills and her detail-oriented nature to manage the operations of 6+ figure online business owners freeing them up to make a bigger impact on the world.For more info, check out Kiva here:https://www.the516collaborative.com/https://www.linkedin.com/in/kivaslade/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations t...
2022-05-2743 minStories With TractionHow to Radically Reduce Your StressSHOW NOTES:SUMMARY: In this episode, Dr. Katie Nall and Matt Zaun talk about the stress that people bring on by telling themselves negative stories, and what they can do to combat this challenge. DR. KATIE NALL BIO: Dr. Katie is an author, speaker, and Master EFT practitioner. She creates long-lasting change in the lives of the people in her audience. A sought-after speaker for colleges and universities, non-profit organizations, and private events, Dr. Katie Nall brings a relatable and calm demeanor to her topics of expertise.Check out her TEDx Talk here | ht...
2022-05-2040 minStories With TractionClarity, Reflection, and TraumaSHOW NOTES:SUMMARY: In this episode, Kianna Sadge and Matt Zaun talk about clarity, reflection, and trauma.KIANNAA SADGE BIO: Kiannaa is a fearless communicator who teaches others how to gain profound change by developing the most important relationship we will ever have: the one within ourselves. She works with people to become leaders of change.Leaders who know how to serve our world in a compassionate, authentic, and purposeful manner.She is an innovator and activator who guides clients on an experiential journey of development through awareness, powerful a...
2022-05-1345 minStories With TractionHow to Use AI to Craft the Right StoriesSHOW NOTES:SUMMARY: In this episode, Denise Murtha Bachmann and Matt Zaun talk about how companies can use AI to craft the right stories to tell their customers. DENISE MURTHA BACHMANN BIO: Denise is a Senior Account Executive at Clarifai. She focuses on using AI to enhance companies’ customer experience, effectiveness, and to reduce operational costs. For more info, check out Denise here | https://www.linkedin.com/in/brigittedenise/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of st...
2022-05-0629 minStories With TractionThe Impact of MindfulnessSHOW NOTES:SUMMARY: In this episode, Harriet Stein and Matt Zaun talk about the impact of mindfulness and why some of the most important stories are the ones we tell ourselves. HARRIET STEIN BIO: Harriet is the Founder and President of Big Toe In The Water. She has designed and delivered more than 70 Mindfulness programs to over 5,000 employees at J&J, presented at internal leadership summits for global audiences, and instructed on Mindful Leadership. For more info, check out Harriet here:https://www.linkedin.com/in/harriet-stein-bigtoeinthewater/https://www.bigtoeinthewater.com/...
2022-04-2748 minStories With TractionThe Man in the DitchSHOW NOTES:SUMMARY: In this episode, Mike Bassett and Matt Zaun talk about life-changing moments, and what happened when Mike found himself in a massive ditch. MIKE BASSETT BIO: Mike is the owner of the Bassett Firm in Dallas, Texas, and he’s the author of The Man in the Ditch.You can find more info on Mike’s book here:https://themanintheditch.com/For more info on Mike, check here:https://www.linkedin.com/in/mike-bassett-6600194/https://www.thebassettfirm.com/MATT...
2022-04-0152 minStories With TractionRadically Improve Your Public Speaking SkillsSHOW NOTES:SUMMARY: In this episode, Brenden Kumarasamy and Matt Zaun talk about how YOU can radically improve your public speaking skills. BRENDEN KUMARASAMY BIO: Brenden helps ambitious executives & coaches become TOP 1% communicators in their industries.For more info, check out Brenden here:https://www.linkedin.com/in/brendenkumarasamy/https://www.youtube.com/c/MasterTalkshttps://www.rockstarcommunicator.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. M...
2022-03-1348 min