Shows
IntangifyThe Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-SchaalWhat happens when artificial intelligence creates a viral hit—and no one knows who made it?In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law, to unpack the controversy surrounding “Assina de Ofélia”—an AI-generated Brazilian version of Taylor Swift’s “The Fate of Ophelia.” The track, which mimicked the voices of two major Brazilian artists without their consent, sparked national buzz—and complex legal questions.Together, they explore what this viral moment means for copyright, personality rights, platforms, and the law’s str...
2026-01-2842 minIntangifyThe Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of DoingWhat happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews?In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie.What began as a one-year Facebook tribute on the day Bowie died has evolved into a years-long exercise in curiosity, connection, and the pure passion of...
2025-12-1753 minIntangifyMore Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at ScaleWhat if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad.With over a decade of experience helping professionals turn thought leadership into scalable video strategy, Ryan shares what works (and what doesn’t) when it comes to launching and sustaining a business podcast. From structure to storytelling, and from pre-production to ROI, this is a behind-the-scenes look at how p...
2025-11-1258 minIntangifyFrom Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of RebrandingWhat happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration and freedom of being brand stuck.Together, they uncover how to move from creative paralysis to brand clarity—by discovering, not reinventing, who you really are. With humor, candor, and a few sticky metaphors, Alicia shares how great brands are built on emotion, purpose, and design that actually works.Whether you’re naming your first...
2025-10-1544 minIntangifyOff Script and Global: Media, Legacy & Innovation with Larry NamerWhat happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and doesn’t stop there? In this globe-spanning episode of Intangify, host Matthew Asbell sits down with Larry Namer, co-founder of E! Entertainment Network and author of Off Script: Recipes for Success Never Follow the Crowd.Larry shares the unexpected, often hilarious, and always enlightening chapters of his multi-decade career—from underground cable splicing in Manhattan to media reform in Russia and China. Along the way, he’s built...
2025-10-0144 minIntangifyOn the Razor’s Edge: Eric Malka on Brand Integrity, Grit & the Intangibles Behind The Art of ShavingWhat drives a first-generation immigrant with no college degree and no legal status to build a luxury brand from scratch—and sell it to Procter & Gamble in under 15 years?In this episode of Intangify, host Matthew Asbell sits down with Eric Malka, co-founder of The Art of Shaving and founder of Strategic Brand Investments. From humble beginnings to a $100M+ exit, Eric shares the real story behind his entrepreneurial journey—including failure, resilience, and the intangible forces that build lasting brands.Now an investor and mentor to founders in luxury, beauty, and men’s grooming, Eric o...
2025-09-1052 minIntangifyEngineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of InfluenceCan hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can catapult a brand or idea to mass attention.They also explore the role of intellectual property in storytelling, how to protect big ideas once they catch fire, and why creators often struggle to balance authenticity with influence.In this episode, you’ll hea...
2025-08-2750 minIntangifyFrom Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the GlamourWhat does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand rep, and founder of Live the Glamour. Dawn shares her journey from running Bella Dawn boutique to becoming a go-to TV style contributor, and why staying true to your brand values matters more than chasing trends.In this episode, you’ll hear:How one local TV segment launched a long-standing media careerThe pivot from boutique owner to brand-builder and national style expe...
2025-08-1350 minIntangifyBrand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu SeltzerWhat exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies.With decades of experience between them, Steven and Stu break down the business of licensing: what works, what doesn't, and what every entrepreneur, manufacturer, or brand owner needs to know before jumping in. From global partnerships to startup strategy, this conversation is a practical guide for navigating the complex but rewarding world of licensing....
2025-07-3054 minIntangifyTrust, Charisma & Conscious Marketing with Margarita EberlineWhat if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible value—sits down with Margarita Eberline, founder of Marketing Boss and host of the Care Sandwich podcast.Together, they unpack how marketing, sales, and networking aren’t dirty words—they’re misunderstood forms of relationship-building and service. With candid stories, cultural insights, and practical frameworks, Margarita reveals how charisma, trust, and alignment drive business success beyond any funnel or strategy.In this episode, you’ll hear:Why marketing is n...
2025-07-1655 min
Care SandwichNavigating Intellectual Property for BusinessesIn the latest episode of the Care Sandwich Podcast, we sit down with the dynamic Matthew Asbell, an intellectual property attorney with a passion for protecting creativity and innovation. From his early days as a musician and songwriter to becoming a trusted advocate for businesses and creators worldwide, Matthew shares his fascinating journey into the legal profession. Discover how his unique blend of artistic and scientific expertise led him to specialize in intellectual property law, helping clients safeguard their reputation, expression, design, and inventions.Matthew also opens up about his role as a professor, where he mentors t...
2025-07-1225 minIntangifyPodcasting as Legacy: Brand, Law & the Intangible Impact with Adam TorresHow do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others.Together, they explore podcasting not just as a marketing channel, but as an enduring form of legacy, branding, and intellectual property.In this episode, you’ll hear:How Adam’s personal story and entrepreneurial path led from Money Matters to the mis...
2025-07-0250 min
BlockHashEp. 535 Matthew Asbell | IP Protections on BlockchainFor episode 535, Matthew Asbell joins Brandon Zemp to discuss IP protections on Blockchain.Matthew D. Asbell, a partner at Lippes Mathias LLP, has decades of experience advising clients globally on trademark and patent matters. As an intellectual property attorney, he’s uniquely positioned to help small businesses navigate this pivotal moment in IP law. He assists clients in clearing, obtaining, enforcing, and defending trademarks, patents, designs, and copyrights in the United States and throughout the world. He also advises on domain names, social media, and related issues.Before becoming a lawyer, Matthew developed a...
2025-07-0141 min
🎙 Inventive Journey | Real Stories From the Startup Survival Club"Finding Your Path Through Experience" The Podcast For Entrepreneurs w/ Matthew AsbellThe rule of thumb I followed—and one I still believe in—is that it's perfectly fine to change direction, to explore different paths, or even juggle multiple interests at once. If you don’t have everything figured out from the start, that’s completely okay. What matters most is getting out there and gaining real experiences. Don’t fear trying, and don’t fear failing. Every attempt, every bit of exposure, teaches you something new—and it's that very exposure that will eventually lead you to your passion.
2025-06-1630 minIntangifyGENERATIVE AI RISKS AND OPPORTUNITIESEPISODE SUMMARY:An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AIIn this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AIfor entrepreneurs, startups and small businesses, and some of the associated risks in using it and in not using it!Visit:https://mauricebretzfield.com/Listen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell
2025-06-1642 minIntangifyCompelling Telling: The State of Creativity & StorytellingEPISODE SUMMARY:We will address aspects of messaging and storytelling including:What should your message be?Not just what you say, but how you say itRestrictions can facilitate creativityFinding the right voiceThe impact of Artificial Intelligence on storytellingIn this episode of Intangify, my guest is Laurence Shanet, an award-winning director, writer, and creative director of films, television and web-based video advertisements, as well as an author and ghost-writer of technical thought leadership articles. We will discuss messaging and storytelling, and the state of creativity in 2023, including 1) what should your message be?; 2) not...
2025-06-1557 minIntangifyThe Intangibles of Health-Tech and Fin-TechWHAT WILL THE AUDIENCE LEARN?When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the future of healthcare?EPISODE SUMMARY:Starting and growing a successful health-tech or fintech venture requires an understanding of the landscape and the problem to be solved, development of an innovative product or service that elegantly meets the need, identifying partners and building a team over time, and numerous other intangibles. My guest Chris Ellis discusses Thatch, an all-in-one platform...
2025-06-1458 minIntangifyTRADEMARKS & GLASSBLOWINGWHAT WILL THE AUDIENCE LEARN?Understanding of the impact of changes in law on business decisions.EPISODE SUMMARY:Laura Winston discusses her seemingly varied background as a trademark attorney, professor, and amateur glassblower. We consider the ebb and flow of law and its impact on business decisions.Visit:https://www.linkedin.com/in/laurawinstonhttps://offitkurman.com/attorney/laura-winston/Listen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell
2025-06-1357 minIntangifyThe Bottom Line: Health as the Ultimate IntangibleWHAT WILL THE AUDIENCE LEARN?Take a moment to consider your health, that of your coworkers, customers, vendor representatives, and their and your respective businesses. Health is a precursor to creativity and sometimes the inspiration behind it. Tune in for a thoughtful discussion of how health plays a role in innovation and impacts the bottom line for an entrepreneur.EPISODE SUMMARY:This episode of INTANGIFY follows on a cross-over show in which host Matthew Asbell appeared as a guest on FRANK ABOUT HEALTH on June 8, 2023, 5 pm to discuss the...
2025-06-121h 01IntangifyThe Mechanics Of CommunicationWHAT WILL THE AUDIENCE LEARN?An understanding of how communication works or should work, and how and why it sometimes breaks down.EPISODE SUMMARY:In this episode of Intangify, my guest Tony Gerdes, Director of Knowledge and Innovation at my firm, explains the mechanics of communication and how it can break down.Visit:http://linkedin.com/in/tonygerdesListen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell
2025-06-1158 minIntangifyPatents for EntrepreneursWHAT WILL THE AUDIENCE LEARN?Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. Listeners will learn how to navigate the U.S. (and global) patent process in a manner aligned with their business plan and budget.EPISODE SUMMARY:Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. My guest, ...
2025-06-101h 00IntangifySelf-Reinvention and Finding an Underserved Niche MarketWHAT WILL THE AUDIENCE LEARN?Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys.EPISODE SUMMARY:Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identified an underserved market, people who have skin discolorations or irritations in regions of the body that are often ignored or uncomfortable to discuss. And so was born FORGOTTEN SKINCARE, a line of skincare products intended...
2025-06-0955 minIntangifyIdeation and Creative Problem SolvingWHAT WILL THE AUDIENCE LEARN?Attendees will learn about useful techniques to find inspiration, unleash creativity, think beyond tbe box, and solve their business problems in innovative ways.EPISODE SUMMARY:This episode of Intangify features my guest, Camila Kaul of Just a Scribble, who uses her neuropsychological training to consult with businesses on issues of creative problem solving and ideation.Visit:https://www.linkedin.com/in/camilakaulhttps://www.justasquiggle.com/Listen to more episodes on Mission...
2025-06-0856 minIntangifyRaising your Start-up like your ChildWHAT WILL THE AUDIENCE LEARN?Hear from an established expert that advises new start-ups in the ideation phase and more established start-ups on building to scale. As your company grows, how does your attitude and approach toward risks need to change?EPISODE SUMMARY:In this episode, our guest Vince Cogan will talk about his experiences working in companies including SVB, Stripe, and Brex, and how he applies them in advising new and established startups in their approach to risk. We will discuss product-market fit, building to scale, and generally...
2025-06-0756 minIntangifyIntangibly SustainableWHAT WILL THE AUDIENCE LEARN?Perspectives on environmental sustainability in businessEPISODE SUMMARY:Diane Artal is the legal director of Scale Microgrids, and Matthew Karmel is an environmental lawyer who serves as outside counsel. My guests discuss sustainability in business.Visit:https://www.scalemicrogrids.com/https://offitkurman.com/attorney/matthew-karmel/https://www.linkedin.com/in/dianeartal/https://www.linkedin.com/in/matthew-karmel-sustainability/Listen to more episodes on Mission Matters:ht...
2025-06-0656 minIntangifyBusiness Branding and Marketing OnlineWHAT WILL THE AUDIENCE LEARN?What is the message of your brand? Who are your target consumers? How should you best deliver your message to them?EPISODE SUMMARY:My guest, Jennifer Shaheen, is a masterful online marketer, who routinely helps small and mid-sized businesses to identify and reach their target audiences. We will discuss the intangible assets of branding and messaging and how they are best delivered to target audiences.Visit:https://technologytherapy.com/,https://www.linkedin.com...
2025-06-0558 minIntangifyBringing your Business Beyond BordersWHAT WILL THE AUDIENCE LEARN?These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. Listeners will hear directly from attorneys in Canada and Mexico about the risks and opportunities available to them in those countries.EPISODE SUMMARY:These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. As women's history month comes...
2025-06-041h 00IntangifyStrategic Planning and Budgeting for Business GrowthWHAT WILL THE AUDIENCE LEARN?Thoughts and tips on planning for the rights needed to achieve business goals and growth.EPISODE SUMMARY:My guest, David Eramian, will discuss how companies of different sizes prioritize their budget and align an intellectual property strategy to their business goals.Visit: https://www.linkedin.com/in/deramianListen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell
2025-06-0357 minIntangify"Score" Yourself a Business MentorWHAT WILL THE AUDIENCE LEARN?The audience will learn about free mentoring from experienced professionals available for entrepreneurs and small businesses through SCORE and intangible aspects of business that mentors regularly address.EPISODE SUMMARY:In this episode of INTANGIFY, guest Jack Cohn and Meredith Adler will discuss their roles as volunteers in SCORE, a national mentoring program available at no charge to entrepreneurs and small businesses. My guests will address their roles and the kinds of issues they regularly work on with their mentees. They...
2025-06-0258 minIntangifyBringing Your Experience to BierWHAT WILL THE AUDIENCE LEARN?Understand how work and life experiences can contribute to better service.EPISODE SUMMARY:This week’s guest is Rod Biermann, a colleague of mine at the law firm of Offit Kurman. Rod practices in the field of Labor & Employment Law, but is also a former actor. We will discuss how experiences in other careers and other aspects of life inform and equip entrepreneurs and service-providers in their present endeavors. We’ll also take a look at issues of ownership of documents, graphics, processes, and othe...
2025-06-0154 min
Hashing Out the LawAI, Copyright, and the Future of IP: A Conversation with Matthew AsbellIn this episode of Hashing Out the Law, I’m joined by Matthew Asbell, intellectual property attorney and thought leader in emerging technologies, to discuss one of the most urgent legal topics of our time: how generative AI is challenging traditional copyright frameworks.We dive into:Best practices for protecting your intellectual property in the age of AIThe legal gray areas surrounding generative content and copyright ownershipWhat creators, businesses, and innovators need to know to stay protectedHow IP law is adapting—or struggling to adapt—to rapid technological changeIf you're a creato...
2025-04-2034 min
Lawyers Tell All®: Conversations with Chris MullinsMatthew Asbell on How to Create Trust and Build Relationships With Law Firm ClientsMatthew Asbell is deeply passionate about safeguarding his clients’ innovations, creativity, and reputations.
His approachable, down-to-earth manner makes him an invaluable ally for those seeking his help to protect their work, which has made him especially effective when it comes to gaining his clients’ trust and buy-in.
Join Chris Mullins for this wide-ranging conversation with Matthew and discover his unique perspectives on how lawyers innovatively connect with potential new clients and clients and embrace the mindsets needed to succeed in this chaotic, crowded, ever-changing profession.
We will also take a deep dive into his...
2025-03-0432 min
The Hard SkillsWho Drives Your Leadership Identity?Who Drives Your Leadership Identity?How do expectations, relationships, and changes in identity related to how leaders are perceived and how they might develop their personal and personal brand? What if the brand we intend as leaders is damaged or needs to be intentionally transformed to meet the needs of customers? We talk with a lawyer who has a passion for intellectual property to get a unique perspective on this.We hear about branding and intellectual property protection as methods to developing and protecting our work and reputation. But we don't often think about how...
2024-02-0659 min
Serve Strong Finish StrongIntellectual Property Insights for Entrepreneurs - Matthew AsbellAre you nearing your 4th quarter of life and looking to secure your business legacy or start a new venture? Understanding and protecting your intellectual property (IP) is more crucial than you might think. In this episode, I talk with Matthew Asbell about the complexities of IP in the business world, a topic that holds real significance for entrepreneurs over 50. We discuss the essence of IP, encompassing creative works and branding, and its critical role in ensuring the value and uniqueness of a business. This knowledge is vital not just to safeguard your life's w...
2024-01-1639 min
She Talks BusinessEp. 134 - The Advisor A-TeamBusiness Wisdom and Strategies from Advisors Today is the last episode of the Advisor series. We had a great, dynamic lineup of industry experts, each providing their own unique perspectives and guidance for business success. When you own a business, it's vital to seek different advisors for various business aspects. There's so much value in having a board of advisors, whether formally or informally, so you can gain expertise and insights from seasoned professionals. If you can't afford advisors, leverage your online resources and learn what you can on your own. Our...
2023-12-1140 min
She Talks BusinessEp. 133 - Trademark and Copyright Essentials with Matthew AsbellHow to Safeguard Your Business and Intellectual Property Ready for a deep dive into intellectual property on "She Talks Business? Matthew Asbell is joining us this week and he will be talking about the intricacies of trademarks, copyright laws, and patents. Matthew is well-versed in the complexities of intellectual property law, with a background in information technology, entertainment, and medicine. Understanding Trademarks When you're going through the process, it's not only about acquiring trademarks; it's about crafting a plan to enforce and safeguard your invaluable assets. Remember, trademark registration is...
2023-12-0447 min
Frank About HealthFrank About Health - Thatch - A New Way To Do HealthcareWHAT WILL THE AUDIENCE LEARN?
The Listeners and Viewers will learn about a new way that businesses can help their employees with their healthcare needs. They will learn about a model that has been working for at least 3 years in conjunction with FSA and HSA Accounts along with Insurance Companies. The audience will also see an example of artificial intelligence being used in healthcare businesses effectively.
EPISODE SUMMARY:
Join me and Chris Ellis along with Matthew Asbell in a discussion that demonstrates Thatch's healthcare solution and looks to address the problem of providing...
2023-06-2857 min
Frank About HealthFrank About Health - The Impact of Intellectual Property on HealthWHAT WILL THE AUDIENCE LEARN?
The audience will see the essence of how the U.S. government prioritizes technological advancement, capitalism and consumer safety over the basics of healthcare, including access to treatment, caregiving and quality of life. They will learn how intellectual property laws impose these priorities to both the benefit and detriment of patients and stakeholders, and in doing so, impact the healthcare system. A more complete picture of healthcare, pharmaceuticals, vaccines, testing, and health-tech emerges from a deeper understanding of intellectual property as a driver behind the industry.
EPISODE SUMMARY
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2023-06-0958 min
IP Fridays - your intellectual property podcast about trademarks, patents, designs and much moreRise of Mass Trademark Filers and Register Clutter – Interview with Matthew D. Asbell – Episode 119 – IP FridaysMatthew D. Asbell
Rise of Mass Trademark Filers and Register Clutter – Interview with Matthew D. Asbell – Episode 119 – IP Fridays
The mentioned link to the USPTO website document
Profile of Matthew D. Asbell
2021-05-2824 min
Fordham Intellectual Property, Media & Entertainment Law JournalEpisode 32: Amending ‘The March of Time’ Trademark Registration, featuring Matthew AsbellIn this week’s episode, Online Editor Christina Sauerborn chats with Matthew Asbell, Partner at the international intellectual property boutique firm of Ladas & Parry LLP. They talk about Matthew's recent work with client Time, Inc. in amending one of their longstanding trademark registrations where technological evolution had rendered the originally registered goods obsolete. The trademark is for “The March of Time,” a series of pre-film newsreels shown in movie theaters in the early 1930s, and registered as a trademark since 1935. A lapse in registration would have resulted in a loss of a longstanding and valuable asset, and a loss o...
2017-09-2900 min