Shows
Black Belt BusinessLeading 1000+ Martial Arts Schools [Taekwon Lee CEO ATA, Ep 97]In this special episode Matthew Brenner flies out to Pittsburgh to interview Taekwon Lee, the CEO of the ATA, during one of their large tournaments. This is a live recording, so please give us some grace with the audio. They delve into the intricacies of event management, financial planning for tournaments, and the evolution of the ATA to meet modern needs. The conversation also highlights the importance of creating safe environments, effective marketing strategies, and the role of leadership in supporting school owners. Personal growth and overcoming adversity are emphasized as key themes, along with a vision for the...
2026-01-091h 26
School Owner Talk430 | Interview with Matthew Brenner – Mastering Organic Marketing for Martial Arts Schools430 | Interview with Matthew Brenner - Mastering Organic Marketing for Martial Arts Schools
Podcast Description
In this episode, Duane and Allie sit down with Matthew Brenner from Action Karate and Double Your Dojo to discuss organic marketing strategies that actually work for martial arts schools. Matthew shares his proven 3-domino system for getting into schools and daycares, creating programs that administrators love, and converting leads through mass enrollments—without discounts or trials. If you’ve ever struggled with school programs that don’t produce results, this episode is a game-changer.
Episode Length: 61 minutesGuest: Matthew Brenner (doubleyourdojo.com)
Key Takeaways
1. Organic Marketing Is Mor...
2025-11-211h 01
Black Belt BusinessHow To Get New Students From Birthday Parties [Jason Purcell Ep. 95]If you wanna learn how to enroll new students from birthday parties, this episode is for you. Matthew Brenner interviews Jason Purcell, a successful martial arts school owner in Seattle, who shares insights on how to effectively use birthday parties as a marketing tool to enroll new students. It's the main marketing strategy Jason used to scale to $135K per month in recurring gross revenue. He provides detailed strategies for creating engaging birthday party experiences that not only entertain children but also promote the school's values and programs to...
2025-10-2453 min
Black Belt BusinessSocial Media Mistakes For Martial Arts Schools [Lizzy Friedman Ep. 94]In this episode of the Black Belt Business Podcast, Matthew Brenner and social media expert Lizzy Friedman, founder of Iconic, dive into the essentials of crafting a compelling social media presence for martial arts schools. Listeners will learn:Effective Social Media Strategies: Discover how to create engaging content that attracts new students without overwhelming your schedule.You'll also see live audits and insights: Gain valuable insights from live audits of real martial arts school Instagram accounts, highlighting what works and what doesn't.
2025-10-1056 min
Black Belt BusinessHow He Built A $4M/Yr Martial Arts Organization [Jesse Isaacs Ep. 92]Matthew Brenner interviews Jesse Isaacs, the owner of Integrity Martial Arts, with 6 locations grossing $4M/ year. If you want to learn how to scale your schools past 1 location or create one HIGHLY profitable school, this episode is for you. They discuss their strategy for instructor pay, how to keep business and family relationships healthy without killing each other, and what to think about BEFORE opening your 2nd location.
2025-09-2652 min
Black Belt BusinessYou're Teaching Character Development Wrong [Stan Lee Ep. 91]In this episode, Matthew Brenner interviews Stan Lee, a martial arts instructor and business owner, about the importance of character development in martial arts schools. He shares what martial arts school owners do wrong, specifically with younger students, and what they should do instead so character development sticks. Stan spends 6 months yachting, and 6 months at his school. Pretty cool, huh? If you
2025-09-2643 min
Black Belt BusinessHow To Turn Your Instructors Into Leaders [Chris Natzke Ep. 90]In this episode of the Black Belt Business Podcast, Matthew Brenner interviews Chris, a seasoned martial arts instructor turned corporate speaker and coach. Chris shares his journey from running martial arts schools to engaging with corporate audiences and youth groups. He shares his strategies from turning instructors into leaders. From Chris's Desk.. 🥋 ATTENTION MARTIAL ARTS COMMUNITY!We’re inviting all of our students, instructors, and school owners to an unforgettable celebration honoring one of the most iconic figures in martial arts history — Bill “Superfoot” Wallace turns 80!🎉 Join us for the Superfoot 80th Birthday Bash🗓...
2025-09-1951 min
Black Belt BusinessWhy I Closed 5 Successful Martial Arts Schools [Greg Silva Ep. 89]In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews martial arts master Greg Silva, who shares his extensive experience in the martial arts industry. Silva discusses his journey from opening his first school in 1972, closing 5 successful locations, to becoming a successful consultant. He reflects on the evolution of the martial arts industry, the importance of location and marketing, and the challenges of managing personnel. The conversation also touches on the impact of MMA on traditional martial arts.
2025-09-1247 min
Black Belt BusinessFrom Pakistan To Pasadena: How He Built A Martial Arts Movement From Scratch [Zulfi Ahmed Ep. 88]In this episode of the Black Belt Business Podcast, Matthew Brenner interviews Zulfi Ahmed, founder of Bushi Ban international. Zulfi shares his journey from Pakistan to the United States, detailing his experiences in building a successful martial arts empire. He discusses the importance of leadership, systems, and mentorship in the martial arts business, as well as the various types of school models he employs. The conversation also touches on student recruitment strategies, the impact of technology, and how to maintain healthy relationships with your instructors.
2025-08-2956 min
Black Belt BusinessNew School Model [Dave Kovar Ep. 87]Matthew Brenner and Dave Kovar what the "new school" model looks like for Kovars. They discuss the intricacies of martial arts education, school management, storytelling in martial arts, the challenges of opening new locations, and the significance of understanding demographics and market research. Kovar shares insights on negotiating leases, the role of content creation in business growth, and the importance of health and fitness for longevity in martial arts.
2025-08-0854 min
Black Belt BusinessBecoming A Martial Arts Influencer [Tim Hartman Ep. 86]Matthew Brenner interviews Tim Hartman, a prominent figure in Filipino martial arts and a martial arts influencer. They discuss Tim's journey in martial arts, the importance of engaging youth, and the marketing strategies that can help martial arts schools thrive. Tim Hartman discusses his experiences in martial arts training, particularly focusing on situational awareness, training law enforcement and military personnel, and the real-world applications of martial arts techniques. He shares insights on the emotional weight of self-defense, the impact of violence on mental health, and the injuries sustained during training. The discussion also touches on the evolving perspectives on...
2025-08-011h 16
Black Belt BusinessGod, A.I., And Marketing For Martial Arts Schools [Adam Kifer Ep. 85]In this engaging conversation, Matthew Brenner and Adam Kifer explore the intersections of martial arts, fitness, and business. They discuss the differences in focus between martial arts schools and fitness studios. Adam shares insights on personal growth, God, spirituality, and how these elements influence business decisions. The conversation also delves into the use of AI in business strategies and effective organic lead generation techniques.
2025-07-2358 min
Black Belt Business$0 👉 $1M [Part 3]: The 4 Phases of Growing A Martial Arts School [Solomon Brenner Ep. 84, Part 3]This episode is part 3 of the series on the 4 Phases Of Martial Arts Schools. This episode is focusing on the transition to the CEO phase ($83K+ / month). They emphasize the importance of hiring and developing leaders, understanding the challenges of management, and creating a team vision. The conversation also covers the significance of metrics tracking for success and the potential profit centers that can enhance revenue. Throughout the discussion, they highlight the need for continuous improvement and adaptation in the martial arts industry.
2025-07-0458 min
Black Belt BusinessLaunch + Sell? Here's How [Donovan Rider Ep 83]In this episode of the Black Belt Business Podcast, Matthew Brenner interviews Donovan Rider, owner of Charleston Taekwondo, who shares his journey from a competitive martial artist to a successful school owner with multiple locations.Donovan discusses the challenges and strategies involved in scaling his business, including instructor recruitment, operational management, and real estate considerations. The conversation provides valuable insights for anyone looking to grow a martial arts school or similar business.
2025-06-1557 min
Black Belt Business$0 👉 $1M [Part 2]: The 4 Phases of Growing A Martial Arts School [Solomon Brenner Ep. 82, Part 2]This episode is a continuation from the Part 1 episode with the same name. In this episode, Matthew and Solomon Brenner discuss the journey of scaling martial arts schools, focusing on the transition from the Builder Phase to the Scaler Phase. Revenue Range: $30K–$50K/monthFocus: Build the machine. Stop being the machine.Key Responsibilities:Full-time team roles (head instructor, program director, admin)Dialing in retention and pricing for profitabilityWeekly team meetings and accountability systemsMust Master:Staff developmentMetrics tracking (conversion rates, attrition rates, per-student value)Leading vs. do...
2025-05-2349 min
Black Belt Business$0 👉 $1M [Part 1]: The 4 Phases of Growing A Martial Arts School [Solomon Brenner Ep. 82, Pt 1]In this episode of the Black Belt Business Podcast, Matthew Brenner is joined by his brother and Action Karate founder, Solomon Brenner, to reveal the 4 phases every martial arts school owner must go through to scale from $0 to $1M in annual revenue. Whether you're just starting out or you're already making over $50K/month, you'll walk away with actionable strategies tailored to your school’s growth stage.From the Hustler Phase ($0–$10K/month) to the CEO Phase ($50K–$83K+/month), they break down the exact skills, systems, and mindset shifts required to grow a...
2025-05-131h 07
Black Belt BusinessHow To Launch Your First (Or Next) Location [Solomon Brenner Ep. 81]In this episode of the Black Belt Business Podcast, Matthew Brenner interviews his brother, Solomon Brenner, the founder of Action Karate. They discuss the impact of the current economic climate on the martial arts industry, the benefits of pop-up locations, and strategies for negotiating leases. Solomon shares insights on build-out costs and the importance of organic marketing in attracting new students. The conversation emphasizes empowering teams to actively recruit and engage with the community to ensure the success of martial arts schools. In this conversation, Matthew and Solomon Brenner discuss strategies for growing martial arts schools, emphasizing the importance...
2025-04-2547 min
Black Belt BusinessMartial Arts Branding [Jewlianna Ramos Ortiz Ep. 80]Matthew Brenner interviews Jewelianna Ramos Ortiz, a martial artist, stunt actor, and aspiring film producer. They discuss Jewels' lifelong journey in martial arts, the challenges faced by female martial artists, and the importance of building a personal brand on social media. Jewels shares her insights on encouraging more women to become martial arts instructors and the value of martial arts in education. The conversation also touches on the transition from competitor to stunt actor and the impact of social media on the martial arts community. In this conversation, Jewelianna Ramos-Ortiz shares her journey from a unique martial arts enthusiast...
2025-04-111h 00
Black Belt BusinessKarate Combat: The Evolution of Karate in Modern Culture [Adam Kovacs Ep. 79]Matthew Brenner interviews Adam Kovacs, a former martial arts athlete turned entrepreneur, who shares his journey from a young karate practitioner in Hungary to becoming a successful fighter and later the co-creator of Karate Combat. Adam discusses the evolution of karate, the challenges of transitioning to a professional fighter, and the cultural shifts in how karate is perceived today. He also delves into the innovative approach of integrating cryptocurrency into fight promotions, the challenges faced in the industry, and the future of karate in the digital age. In this conversation, Adam S. Kovacs shares his journey through the world...
2025-04-041h 07
Black Belt BusinessBehind the Scenes of Cobra Kai [Cody Brien Ep. 78]Host Matthew Brenner interviews Cody Brien, a super fan and content creator for Cobra Kai. Cody shares his journey from being a passionate fan to becoming a YouTube creator, discussing his experiences on set, interactions with the show's creators, and the impact of Cobra Kai on martial arts culture. The conversation also delves into Cody's future plans for content creation, monetization strategies, and advice for aspiring creators.Find him on @strike1stmedia
2025-03-1428 min
The BizJitsu PodcastDouble Your Dojo Founder, Matthew BrennerIn this episode, we welcome Matt Brenner, founder of Double Your Dojo, an organic marketing agency for martial arts schools. Matthew introduces the 'Triangle Codex', a three-step system designed to help martial arts schools attract students without relying on ads. You can learn about Matt online at the links below: @blackbeltbrenner_www.doubleyourdojo.comMatt emphasizes the role of martial arts in personal development. We touch on parenting styles, the relevance of therapy, and the unique challenges martial arts school owners face. Chapters00:00 Introduction...
2025-03-061h 38
The BizJitsu PodcastDouble Your Dojo Founder, Matthew BrennerIn this episode, we welcome Matt Brenner, founder of Double Your Dojo, an organic marketing agency for martial arts schools. Matthew introduces the 'Triangle Codex', a three-step system designed to help martial arts schools attract students without relying on ads. You can learn about Matt online at the links below: @blackbeltbrenner_www.doubleyourdojo.comMatt emphasizes the role of martial arts in personal development. We touch on parenting styles, the relevance of therapy, and the unique challenges martial arts school owners face.
2025-03-051h 38
Black Belt BusinessHow We Got Free Press From Fox + CBS News [Ep. 77]In this episode of the Black Belt Business podcast, Matthew Brenner shares a compelling story about how he generated 47 new adult leads for his martial arts school through organic marketing strategies. He discusses the importance of diversifying marketing efforts beyond paid ads, recounts a heroic act by one of his instructors that garnered significant media attention, and details the challenges faced in bringing a talented instructor from South Africa to the U.S. The conversation highlights the power of community engagement and the impact of personal stories in marketing. In this conversation, Matthew Brenner shares his journey of leveraging...
2025-02-2842 min
Black Belt BusinessThe Science Of Recovery In Martial Arts [Adam Snyder Ep. 76]In this episode of the Black Belt Business Podcast, Matthew Brenner interviews Adam Snyder, the owner of the Fight Science Collective, who specializes in sports performance for martial artists. Adam shares his journey from a young martial artist to a professional coach, emphasizing the importance of recovery, nutrition, and a scientific approach to training. He discusses the unique challenges martial artists face compared to athletes in other sports, particularly regarding recovery and nutrition. Adam provides insights into common misconceptions about recovery practices and nutrition strategies for martial arts school owners and instructors, highlighting the need for planning and prioritizing...
2025-02-2155 min
Black Belt BusinessHe Holds Nothing Back! How We Recruit + Train 65 Full Time Martial Arts Instructors [Solomon Brenner Ep. 75]Get a sneak peek behind the curtain of how Solomon Brenner runs the staff training and development for 30+ martial arts schools.
2025-02-1751 min
Black Belt BusinessHow To Enroll New Students Without Ads [Triangle Codex Ep. 74]Want to learn how to enroll new students without depending on ads?Learn the 3 pillars of the Triangle Codex system that Matthew uses with clients to enroll new students from schools, daycares, and businesses.
2025-02-0724 min
Black Belt BusinessWhy I Paid $50,000 To Get Slapped [Aaron Hensley Ep. 72]In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Aaron Hensley, a seasoned martial arts school owner of Premier Martial Arts, about his upcoming event in February 2025 in Scottsdale, Arizona. They discuss the event's keynote speaker, Andy Elliott, known for his controversial yet motivating style. Hensley shares insightful stories about his journey in martial arts, his successful business ventures, and his ambitious goals, including hosting a massive black belt graduation for 10,000 kids. The discussion highlights the importance of resilience, continuous learning, and pushing personal boundaries.
Grab your ticket to see Andy Elliott, Aaron...
2025-01-171h 02
Black Belt BusinessHow To Build Online Martial Arts Courses That Sell [Matthew Chapman Ep. 71]In this episode of the Black Belt Business Podcast, host Matthew Brenner speaks with Matt Chapman about his journey from running a successful martial arts school to transitioning into an online martial arts business.
Chapman shares his 35-year background in martial arts, his decision to move online after burning out from his physical school, and the use of the Thinkific platform to deliver his courses.
Chapman discusses how he started creating online content, his approach to selling courses both to his local students and a global audience, and the...
2025-01-0346 min
Black Belt BusinessHow I Gross $2M From One Martial Arts School [Scott Bailey Ep. 70]Matthew Brenner interviews Scott Bailey, a successful martial arts school owner who has achieved remarkable revenue and retention rates. His school makes almost $2M per year, with a 40% profit margin. Scott shares his journey from starting his martial arts school to becoming the number one school in the Spark software system. He discusses innovative programs, financial strategies, and the importance of community engagement. Scott emphasizes the significance of retirement planning, team development, and utilizing technology for efficiency. He also shares insights on expanding his business through real estate development and the success of birthday parties as a revenue source...
2024-12-2752 min
The Relentless CEO w/Adam Kifer#94 - How to Outgrow Your Competition Organically w/Matthew BrennerReal Talk with Matthew Brenner
This one’s packed. Matthew Brenner joins Adam to break down real strategies that are working RIGHT NOW—from using AI to streamline your business to tackling market trends like the rise of jiu-jitsu.
They dive into building nonprofits, saving on credit card fees, and how the right mindset can reshape your entire business. Trust, you’ll want to hear this.
Bonus: Adam and Matthew are dropping serious knowledge about the tools they use to scale smarter, not harder.
2024-12-201h 21
Black Belt BusinessGrowing on Instagram as a Martial Arts Influencer + Competitor [Samantha Mitling Ep. 69]Join host Matthew Brenner on the Black Belt Business Podcast as he sits down with Samantha Mitling, a martial artist, influencer, and five-time world champion. Samantha shares her incredible journey from starting karate at age five to becoming a competitor on the Amerikick National Team with over 200K followers on instagram alone.
In this inspiring episode, they discuss Samantha’s rise as a martial arts influencer, how social media is shaping the sport, and the challenges she faced growing up in a male-dominated field. Samantha also shares her insights on teaching, inspiring young girls, and her future pl...
2024-12-2042 min
Black Belt BusinessHow To Create A 7 Figure Martial Arts School [Jennifer Waters Ep. 68]Discover the secrets behind martial arts business success in this inspiring interview with Jennifer Waters, CEO of Seven Figure Dojo. Jennifer shares her journey from growing up in martial arts to building a seven-figure business that transforms martial arts schools nationwide.
Learn the core values, strategies, and systems she used to scale her business, the role of organic lead generation, and how embracing AI and innovative marketing can take your school to new heights. Whether you're just starting or looking to elevate your school to the next level, this episode is packed with actionable...
2024-12-181h 05
Black Belt BusinessOrganic V.s. Paid Marketing [Josh Arcemont Ep. 67]Before you run paid ads or organic marketing, you are going to want to listen to this.
If you're running a martial arts school or thinking about scaling your business, this episode is packed with actionable insights! Josh Arcemont, a successful multi-school owner, shares his journey from running a family business to building a martial arts empire with over 350 students.
Discover how Josh leverages organic marketing strategies like school talks and partnerships, combined with powerful paid ad tactics, to create a steady stream of students. Learn how to retain...
2024-12-131h 02
Black Belt BusinessWhy Small Dojos Lead To Big Profits [David Alvas Ep. 66]"Why Small Dojos Lead to Big Profits" isn't just a catchphrase—it's a proven strategy that martial arts school owners need to know. In this episode of the Black Belt Business Podcast, Matthew Brenner sits down with David Alvas, a multi-school owner, real estate investor, and personal finance coach.
Learn how David scaled his martial arts business to over $1.2M a year while leveraging smart partnerships, small-scale schools, and real estate flipping.
Topics covered:
How to scale your martial arts school without burnout.
Real estate in...
2024-12-1154 min
Black Belt BusinessI Copied Netflix To Grow My Martial Arts School To $145K/mo [Matt Tracy Ep. 65]In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Matt Tracy, a top performer in the martial arts school industry. Tracy operates a highly successful martial arts school in Westchester County, NY, boasting 514 students and generating $145,000 in monthly revenue.
The conversation covers various aspects of martial arts school management, including revenue generation, student retention, and trial enrollment tactics.
Tracy shares the story of how he transitioned from student to owner, the strategies he employed to grow the school from 90 to 300 students in a year, and...
2024-12-061h 09
Black Belt BusinessHow I Train My Staff For 17 Locations: Red Dragon Blueprint [Chris Casamassa Ep.64]In this episode of the Black Belt Business Podcast, host Matthew Brenner chats with Chris Casamassa, CEO of Red Dragon Karate. Chris details his extensive martial arts background and outlines Red Dragon's model for growth and instructor development.
They discuss the strategic process for opening new locations, focusing on internal development and maintaining quality through a combination of weekly meetings and performance metrics.
Chris emphasizes the importance of appearing successful to attract adult instructors and shares insights into running multiple locations effectively. The conversation spans various aspects of running...
2024-11-2947 min
Black Belt BusinessThe Future Of Martial Arts Business Success [Cheong Park Ep. 63]Martial arts business success isn’t just about passion—it’s about applying proven strategies to grow, retain students, and build sustainable systems. In this Black Belt Business Podcast episode, host Matthew Brenner interviews Grandmaster Park (GMP), a serial martial arts entrepreneur with a lineage of excellence. Discover how GMP grew from being a Taekwondo grandmaster to owning martial arts schools, creating SPARK Membership software, and becoming a successful real estate investor.
From the importance of data-driven retention strategies to balancing passion and profit, GMP shares his experiences and insights for martial arts school owners...
2024-11-251h 07
Black Belt BusinessInside the Past + Future of Martial Arts: 2025 Trends & Insights with Century's CEO [Mike Dillard Ep. 62]In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Michael Dillard, the CEO of Century Martial Arts. They discuss Michael's journey to becoming CEO, taking over from his father, who founded the company.
The conversation covers family dynamics in business, Michael’s early exposure to the company, and his passion for martial arts. They explore the challenges and strategies behind product development, including the need for better-fitting uniforms, particularly for women, and the efforts to innovate with new technologies. Michael also shares insights into market trends like the rise of Ji...
2024-11-2251 min
Black Belt BusinessEmpowering Women In Martial Arts: From MMA Fighter to Advocate [Jamie Miller Ep. 61]In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews martial artist Jamie, who shares her inspiring journey from a competitive gymnast to a retired MMA fighter, single mother, and advocate for domestic violence survivors. Jamie discusses her martial arts background, her experience overcoming abuse and homelessness, and her aspirations to start her own martial arts school. Jamie emphasizes the importance of self-empowerment through martial arts and highlights the support systems and mental hurdles involved in opening a business. The discussion delves into the nuances of balancing personal growth, community impact, and the challenges of business...
2024-11-1550 min
Black Belt BusinessHow To Recruit Homeschoolers To Martial Arts [Chris Malgeri Ep. 60]In this conversation, Matthew Brenner interviews Chris Malgeri about his successful transition from a brick-and-mortar martial arts school to an online program, focusing on how he generates revenue through remote training.
Chris shares insights on breaking into the homeschool market, building relationships with associations, and creating a unique online training experience that caters to families. He discusses the importance of accessibility in pricing and how to expand reach beyond local communities.
The conversation provides valuable strategies for martial arts school owners looking to grow their programs online.
2024-11-0851 min
Black Belt BusinessGet Rich With Martial Arts, Get Wealthy With Real Estate [Mike Metzger Ep. 59]In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Mike Metzger, a prominent figure in the martial arts industry and commercial real estate. He runs MAIA, the Martial Arts Industry Association, a company that helps martial arts school business owners. They discuss Metzger's journey from martial arts school owner to entrepreneur, the evolution of Championship Martial Arts, and the importance of having a clear identity in business.
The conversation also delves into the challenges of running martial arts schools, the benefits of a licensing model over franchising, and the significance...
2024-11-0551 min
Black Belt BusinessFrom 14 Schools To 9: Why I Changed My Successful Martial Arts School Business Model [John Bussard Ep. 58]In this episode of the Black Belt Business Podcast, we dive into scaling martial arts schools with special guest John Bussard, owner of 9 martial arts locations.
Learn how John started with just one school in 1994 and expanded to 9 locations without franchising, including how he navigated through the challenges of the COVID-19 pandemic.
He shares his journey from owning one school to managing 14, then downsizing to 9 successful locations, and the critical decisions he made along the way.
Discover strategies on lease agreements, handling closures, and negotiating with landlords...
2024-11-011h 31
We Do The WorkThe 10 Cardinal Sins of Running a Martial Arts School with Matthew BrennerIn this episode of We Do The Work, we explore the biggest mistakes that martial arts school owners often make - and how to sidestep them for long-term success. Joined by martial arts business expert Matthew Brenner, we dive into the "10 Cardinal Sins" that can undermine a school’s growth, from leadership and financial missteps to challenges with student engagement and retention. Matthew shares actionable insights to help owners build thriving, impactful schools that stand the test of time. Tune in to learn the strategies that can set your school apart!
2024-10-311h 29
Black Belt BusinessChanging The Industry: Ensuring Safety In Martial Arts W/ Academy Safe [Rob Ingram McDojo Life Ep. 57]In this episode of the Black Belt Business Podcast, host Matthew Brenner is joined by the founder of McDojo Life to discuss significant updates since their last conversation.
The founder introduces Academy Safe, a new organization aimed at certifying martial arts schools for safety and lineage integrity.
They emphasize the importance of CPR certification, background checks, onsite defibrillators, verified lineage, and surveillance cameras to ensure a secure environment in martial arts facilities.
The conversation also highlights the lack of regulatory standards in the industry, the alarming presence...
2024-10-251h 00
Black Belt BusinessLawyer Spills Harsh Truth About Protecting Your Martial Arts Business [Matthew Becker Ep. 56]In this episode of the Black Belt Business Podcast, host Matthew Brenner and guest Matt Becker, owner of Gym Lawyers PLLC, discuss the vital legal steps that gym and martial arts school owners should take to protect their businesses and their assets. Topics covered include the importance of setting up a legal entity such as an LLC and NOT a partnership, crafting comprehensive waivers that actually protect you, and the necessity of written membership agreements.
This episode is a valuable resource for gym owners looking to safeguard their assets and ensure business compliance.
2024-10-1832 min
Black Belt BusinessCreating Hollywood Magic with Martial Arts, From Black Belt To The Big Screen [Mike Chat Ep. 55]In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Mike Chat, a prominent figure in martial arts known for his contributions to the industry, acting, and his role in XMA (Extreme Martial Arts).
The discussion covers Mike's early inspirations, his journey from martial arts student to world champion competitor, running his own school, and eventually transitioning to Hollywood.
Mike shares insights into his contributions to major productions, especially his work with David Leitch and Kelly McCormick.
He also discusses the importance of storytelling...
2024-10-1157 min
Black Belt BusinessEvergreen Secrets to Running Wildly Profitable Martial Arts Schools [Bill Clark Ep. 54]This episode of the Black Belt Business Podcast, hosted by Matthew Brenner, features an in-depth interview with Master Clark, the owner of Karate America schools.
The discussion delves into Master Clark's innovative business strategies for running 16 martial arts schools, including his revenue-sharing model, the emphasis on instructor development, and employee financial planning.
Additionally, it explores his long-term goals for school expansion, personal habits for success, and his health and longevity investments.
The script also touches on broader martial arts entrepreneurship, covering various growth models...
2024-09-131h 07
Black Belt BusinessWhy I Launch Martial Arts Schools To Sell Them [James Boecker Ep. 53]Matthew Brenner interviews James Becker, a seasoned martial arts entrepreneur.
James shares his evolution from earning a black belt in the early '80s to building and selling USA Martial Arts for over $1 million and his wife’s success with Rockstar Martial Arts, a boutique martial arts franchise designed for affluent moms and their kids.
James discusses the structuring of business sales, training and mentorship, and transitioning to multiple gym ownership.
Additionally, he delves into his shift towards real estate investment, in...
2024-09-061h 07
Black Belt BusinessCultivating Commitment: Black Belt Testing and Retention Tactics [Chris Natzke Ep. 52]In this insightful episode of the Black Belt Business Podcast, host Matthew Brenner interviews Taekwondo champion and public speaker Chris Natzke.
Chris discusses his role within the Bill 'Superfoot' Wallace organization, focusing on integrating martial arts curriculum with leadership and business training.
The conversation highlights the effect of COVID-19 on training practices, emphasizing inventive virtual solutions. Additionally, Chris shares his journey into public speaking, using his martial arts background to motivate others.
The episode also recounts a significant childhood lesson on belief and support...
2024-08-301h 10
Black Belt BusinessBillion Dollar Blueprint: How To Scale + Sell Your Franchise [John Hewitt Ep. 51]$483 Million
$250 Million
That's how much business icon and legend John Hewitt sold his franchise behemoths Liberty Tax and Jackson Hewitt for in the late 90's and early 2000's.
If you want to grow your franchise, listen to this episode to learn the billion dollar blueprint.
You can find John's franchise building website here: https://loyaltybrands.com/
Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow...
2024-08-2457 min
Black Belt BusinessInside the Cage and Beyond: A Life After UFC [Brodie Farber Ep. 49]The discussion spans Brodie's impressive fight career, including his stints in various promotions like Rage in the Cage and fighting in Mexico.
Brodie shares insights into his transition from professional fighting to personal training and workshop hosting, touching on his decisions to avoid opening a traditional martial arts school.
The conversation also explores his ventures in real estate and a surprising pivot to breeding XL Pitbulls.
Other topics include the impact of martial arts on children, the highs and lows of real estate investment...
2024-08-2356 min
Black Belt BusinessI Have 6,000 Active Students in 7 Countries [Sebastian Bates Ep. 46]Could you run a succesful martial arts program if over 60% of your student base was on scholarship?
Sebastian squashes any doubts about whether that is possible. He finds the perfect mix between passion and purpose.
Sebastian Bates, owner and founder of Warrior Academy Martial Arts, shares his journey of teaching martial arts and scaling his business across 7 different countries.
Sebastian explains the importance of intrinsic motivation and character development in martial arts, and how it translates to success in life.
2024-08-091h 06
Black Belt BusinessHow To Shorten The Learning Curve In Martial Arts Schools [Jason Flame Ep. 48]In this episode of the Black Belt Business Podcast, Matthew Brenner interviews Jason Flame, a martial arts school owner and podcast host of Master Motivation.
They discuss the key factors that contribute to the success of martial arts schools, including financial stability, student success, and community engagement. Shorten the learning curve by applying these principles.
Jason emphasizes the importance of putting people first and creating a positive and supportive environment for students and staff.
He also shares his experience in building...
2024-08-0735 min
Black Belt BusinessHow I Run A 25 Million Dollar Martial Arts Program [Master Von Schmeling Ep. 45]Master Von Schmeling, a martial arts school owner and operator, shares his journey of starting and growing to 49+ Victory Martial Arts schools.
He discusses his mentors, his move to the United States, and the challenges he faced along the way.
He emphasizes the importance of finding reliable partners and operators when expanding to new locations. Master Von Schmeling also shares insights on pricing, marketing, and the key factors he considers when purchasing existing schools.
He believes in the power of the capitalist system and...
2024-08-0257 min
Black Belt BusinessThe Only Currency More Valuable Than Money [George Bryant Ep. 47]George will have you hooked from the first 30 minutes he starts speaking.
So what is more valuable than money?
Get your pen out people! If you are a business owner, you are going to want to take notes.
His rules for relationships and customer connection will have you buzzing.
George shares his personal journey and how he ended up in the martial arts world. He emphasizes the importance of building relationships with martial arts students and avoiding common mistakes
The key themes of...
2024-07-311h 10
Breaking News Los AngelesMatthew Katz, Polarizing Manager of Moby Grape, Jefferson Airplane Dead at 93Nov 28, 2023HOLLYWOOD HILLSMathew Katz became one of the music business most notorious litigators, taking most of his former bands to court. He was at one time an influential member of the West Coast rock scene. Eric Brenner Reports Breaking News:11/28/2023 Mathew Katz Facebook page on 11/27/2023 Pamela Ann Katz-Alston 1d · My Father’s twin brother Matthew Katz died on September 30, 2023 at 11:55 PM. Born on December 20, 1929, he was 93 years old. Despite the fact that my uncle called me a few minutes after I buried my father upon returning to the hotel in Lynn, MA and asking if...
2024-06-1102 min
Black Belt BusinessHow I Created Master Ken [Matt Page Ep. 43]This one was fun! Listen in to hear how Matt Page created the lovable and hilarious Master Ken character, a true favorite for everyone in the martial arts industry. If you haven't seen it before, you must be living under your mat.
Matt Page also shares how he grew a massive following, and how you can do the same for your business.
Follow Matt Page on instagram here: @masterameriken
Want to see clips of episodes and behind the scenes footage of what it is...
2024-06-081h 03The Relentless CEO w/Adam Kifer#83 - Traditionalists, Beware! The Art of Adaption In The Martial Arts Industry w/Matthew BrennerTune into Episode #83 of the Relentless CEO Podcast where Adam Kifer joins Matthew Brenner on the Black Belt Business podcast to discuss the crucial art of adaptation in the martial arts industry.
From traditional practices to modern dynamics, they delve into how evolving your curriculum can lead to greater student engagement and retention.
Adam shares his journey of integrating new martial arts disciplines and the positive impacts of these changes on both students and instructors.
Plus, don't miss out on practical insights on managing...
2024-06-0754 min
Black Belt BusinessWhen Your Olympic Dream Becomes A Reality [Victoria Stambaugh Ep 42]In this episode of the Black Belt Business Podcast, host Matthew Brenner is joined by Olympian Victoria Stambaugh. They discuss Victoria’s journey in Taekwondo, including her experience of competing in the lowest weight class at the Tokyo 2020 Olympics.
Victoria shares insights about her training regimen, the challenges of staying in competitive shape, and the mental toll of cutting weight. She also talks about her life outside of competition, such as her entrepreneurial ventures, including her martial arts school in Texas, and her foray into acting and stunt work.
Th...
2024-06-0658 min
Black Belt BusinessHow I Recruit + Train 500 Students In A Small Town [Paul Garcia Ep. 41]Paul Garcia is the owner of America's Best Defense, a family of martial arts schools in New England. If you want to learn how to operate a successful school in a small town, with an INCREDIBLY low attrition rate, this episode is for you.
Paul shares his journey from working at a factory, to opening a martial arts school at 19 years old, and becoming a very young Dad.
In this episode, he shares his journey to success in the martial arts industry. He discusses the importance of setting goals...
2024-05-3159 min
Black Belt BusinessTraditionalists, Beware! The Art of Adaption In The Martial Arts Industry [Adam Kifer Ep. 40]In this conversation, Matthew Brenner meets with Adam Kifer, founder of Muv Martial Arts, Relentless Media Agency, and Relentless Mastermind.
They also delve into the importance of updating martial arts curriculum and removing traditional elements to create a more effective and engaging experience for students. If you are shackled by tradition, this episode is not for you.
The conversation highlights the challenges of managing people and the financial aspects of running multiple businesses.
Overall, the conversation emphasizes the need for continuous improvement and staying...
2024-05-2455 min
Black Belt BusinessHow To Get Your Girlfriend On The Mat [Maya Nazareth Ep. 39]Maya is the CEO and founder of Alchemize Fightwear. They were exhausted of the fightwear options for women.
So they decided to build woman’s gear that made sense for women's bodies, that is fashionable, fitting, and durable.
Maya shares her journey in martial arts and the challenges women face in combat sports.
She discusses the need for better gear designed specifically for women and the importance of creating a supportive and inclusive community.
Maya emphasizes the benefits of ji...
2024-05-171h 00
Black Belt BusinessWhat Martial Arts Consultants Think About You [Shane Tassoul Ep.38]Shane Tassoul, owner of Champion Martial Arts, shares his journey in the martial arts industry and the challenges he faced along the way. He is also a consultant for MAIA (Martial Arts Industry Association).
From starting his first martial arts school to opening a second location, Shane discusses the highs and lows of running a martial arts business.
Shane emphasizes the importance of transparency and relatability in connecting with others.
In this conversation, Matthew Brenner and Shane Tossel discuss various topics related to business...
2024-05-1059 min
Black Belt BusinessWhat Your Website ACTUALLY Needs To Generates Leads [Stephen Reinstein Ep. 37]Stephen Reinstein, CEO and founder of Market Muscles, a marketing and website design company that helps martial arts schools create websites that generate new leads consistently.
Stephen discusses the importance of strong websites for lead generation in the martial arts industry, and the problems most website have.
He shares his experience of reaching 1 million leads and highlights the key trends in website design, including the use of AI and chatbots.
Reinstein emphasizes the need for a professional-looking website that focuses on the customer's journey...
2024-05-0359 min
Black Belt BusinessHow I Started 3 High Impact Martial Arts Schools [MJ Singh Ep. 36]MJ Singh shares his journey from being a student to eventually opening 3 locations of Empower Martial Arts.
He emphasizes the importance, as an owner and manager, of having a strong relationship with your instructors.
MJ discusses his model of running boutique martial arts schools with a focus on quality over quantity. He also shares his strategies for finding and developing instructors, managing multiple locations, and marketing to attract new members.
In this conversation, Matthew Brenner discusses marketing strategies for martial arts schools, the importance...
2024-04-261h 10
Black Belt BusinessThe Competitive Martial Artist [Kevin Kowalczik Ep. 37]In this episode, Kevin Kowalczik, founder of Raptor Martial Arts, shares his journey in martial arts and the inspiration he drew from Power Rangers and Ninja Turtles as a child.
He discusses the importance of discipline and focus in martial arts and how it helped him navigate challenging environments.
Kevin also talks about his experiences with bullying and the self-defense skills he developed.
He emphasizes the importance of building confidence in martial arts and teaching students to stand up for themselves.
2024-04-2338 min
Black Belt BusinessBuilding Financial Freedom With 1,000 Students [Brannon Beliso Ep. 35]Brannon is the founder of One Martial Arts in San Francisco, where they have just shy of 1,000 students enrolled.
In this episode, we discuss best practices for running martial arts school for longevity, including Matthew's strategy for ensuring quality instruction- that he calls Game Film Review.
You need to steal this idea!
In addition, we discuss marketing strategies for martial arts schools, and mindset mastery for entrepreneurs.
You can find him at brannonbeliso.com
2024-04-191h 05
Black Belt BusinessFrom Sensei To Software: How I Built Software That Changed The Martial Arts Business [Ron Sell Ep. 34]Ron Sell, CEO and CTO (Chief Technology Officer) of Spark, shares his journey from being a martial arts instructor to becoming a successful software entrepreneur- with no previous experience!
He discusses the challenges he faced in starting and growing his businesses, the importance of perseverance and learning from failure, and the impact of personal health and family on his entrepreneurial journey.
Ron also talks about his upcoming office headquarters and his passion for helping martial arts schools and other fitness businesses succeed.
In this...
2024-04-1257 min
Black Belt BusinessDigital Marketing + Building A Strong Team For Martial Arts Schools [Cris Rodriguez Ep. 33]Matthew interview Cris Rodriguez the founder and CEO of Grow Pro Agency, a digital marketing agency for martial arts schools.
She started as a martial arts student and eventually became the first female head instructor of a Taekwondo school. After falling in love with Jiu-Jitsu, she opened her own martial arts school, Gracie Pak MMA.
Later, she partnered with the Martial Arts Industry Association to offer digital marketing services to martial arts school owners, leading to the creation of Grow Pro Agency.
Cris emphasizes...
2024-04-0556 min
Black Belt BusinessHow To Build Profitable Martial Arts Schools [Stephen Oliver Ep. 32]In this episode, Matthew Brenner interviews Stephen Oliver, a well-respected martial arts school owner, entrepreneur, consultant, and coach.
They discuss Stephen's background in the martial arts industry, his transition to franchising, and the pitfalls of multiple locations.
They also explore the evolution of marketing in the industry and the importance of building trust and credibility.
Stephen emphasizes the effectiveness of testimonials and community outreach in attracting new students.
Matthew Brenner discusses various aspects of running a martial arts school, including the adult...
2024-03-2958 min
Black Belt BusinessWhat Olympic Training Taught Me About Starting A Business [Donovan Rider Ep. 31]Donovan Ryder shares his journey from being an Olympic Taekwondo competitor to opening and expanding to 8+ martial arts schools in just a couple of years.
He discusses the challenges and successes of running after-school programs and the importance of training and role-playing with staff.
Donovan also highlights the benefits of being part of a mastermind and the ongoing learning process in the martial arts industry.
In this conversation, Matthew Brenner discusses various aspects of running a martial arts school and investing in real estate...
2024-03-2258 min
Black Belt BusinessHow To Use Creative Design To Market Your Business [Hannah Westerman Ep. 30]In this episode, Matthew Brenner interviews Hannah Westerman, the founder and creative director of Avenue West, a design agency.
They discuss the benefits of design services for small businesses, the process of working with professional athletes, and the importance of branding and website design.
Hannah shares her experiences working with high-profile clients and the timeline and pricing structure of design projects.
2024-03-1543 min
Black Belt BusinessHow I Recruit New Students Without Paying For Ads [James Noto Ep 28]Matthew Brenner interviews James Noto, owner and instructor at Ambition Martial Arts, and Double Your Dojo Client Alumni. In this episode, you will discover how James used the Triangle Codex, an evergreen strategy to recruit new student predictably without paying for ads from Grade Schools, Daycares, and Businesses.
They discuss various topics related to martial arts instruction, including his stealth strategy for how to keep kids engaged during camps, the challenges of changing instructors, the impact of martial arts on students' lives, and the importance of memorable moments in martial arts.
2024-03-0858 min
Black Belt BusinessMy Journey From Competitive Martial Arts Athlete To Entrepreneur [Reid Presley Ep. 27]Reid Presley is a renown martial arts competitor and co-owner of CE Karate. More recently, he launched Equipped, an online training program for martial arts athletes.
Reid his background in competitive martial arts, his martial arts family, and the development of his own branded bow staff.
He shares his journey from competing to training others and the importance of performance martial arts in boosting confidence and self-expression.
Throughout the conversation, he emphasizes the role of martial arts in personal growth and overcoming shyness.
2024-03-0256 min
Black Belt BusinessMy Life Exposing Frauds [McDojo Life W. Rob Ingram Ep 25]Woooh am I excited to share this one with ya'll.
Rob Ingram, founder of @McDojoLife on instagram,(550K Followers), shares his journey in martial arts and how he started exposing frauds in the industry.
He discusses his experience with bullying and how martial arts helped him gain confidence.
He explains how McDojoLife became a full-time venture and how he monetizes it.
We also talk about the real-life consequences of exposing fraudulent martial arts instructors. He shares a personal experience...
2024-02-2356 min
Black Belt BusinessCreating Hybrid Programs For Growth [Brendan Rice, CEO Of Wodify, 24]In this episode, discover how to create a HYBRID program for your BJJ or Martial Arts school.
I speak with Brendan, the CEO of Wodify, a software designed to streamline processes for fitness based businesses (Crossfit/ BJJ/ Karate) and take them into the digital world by combining "in person" training resources with easy-to-manage digital training, to create a seamless experience for students.
Wodify makes it easy for martial arts business owners to connect their brick and mortar to the online space- even if they aren't "tech savvy."
2024-02-161h 02
Black Belt BusinessAvoiding Digital Digital Marketing Mistakes and Building A Powerful Brand [Steve Cassano Ep. 21]In this episode, your host Matthew Brenner is joined by a true expert in the world of digital marketing, Steve Cassano, the founder and CEO of Bowtie Social. Get ready to dive deep into the fascinating world of marketing as Steve shares his insights, experiences, and expert advice on how to navigate the ever-evolving digital landscape.
Steve and Matthew start by exploring the common digital marketing mistakes business owners make. They discuss the pitfalls that can sink your online marketing efforts and how to avoid them. From chasing every new social media trend to neglecting your website's...
2023-09-291h 05
Black Belt BusinessHow To Boost Your Writing & Become An Incredible Storyteller [Dr. Sheena Howard Ep 20]In this captivating episode, we sit down with the renowned Dr. Sheena Howard, an award-winning writer and masterful storyteller who's known for her behind-the-scenes work with business executives and billionaires. Dr. Howard peels back the curtain on the world of ghostwriting, offering us an exclusive peek into the minds of some of the most successful people on the planet.
Ever wondered what it takes to craft a compelling narrative that leaves an indelible mark? Dr. Howard shares her invaluable insights on the art of storytelling, drawing from her extensive experience working with high-profile clients. Discover the secrets...
2023-09-1551 min
Millennial OutliersKicking It Up a Notch: Building a Karate Empire with Matthew BrennerGet ready for a dynamic conversation in Episode 7 of Millennial Outliers, where hosts Justin Deal and Tyler Ardron sit down with Matthew Brenner, a franchisee of Action Karate. With multiple studios and a thriving consultancy focused on transforming karate businesses across the country. Strap in as we delve deep into Matthew's incredible journey from martial arts enthusiast to successful entrepreneur. Matthew Brenner candidly discusses the highs and lows of his unique path, including the discipline and focus he acquired from karate itself and how he translated those qualities into a profitable business model. He'll walk us through...
2023-09-1452 min
Black Belt BusinessMorning / Bedtime Routines For Muscle Growth + Getting Shredded For Biz Owners + Building Gym Culture [Brandon Rasean Ep. 19]In this episode, we sit down with Brandon Rasean, the founder of the renowned boutique gym, The Gym Philly, to delve into the secrets of success when it comes to managing a thriving business and staying in top physical shape.
Join us as we explore the importance of morning and bedtime routines, and how they can set the tone for a productive day. Brandon shares his personal rituals and provides invaluable insights on how you can implement these routines into your life to boost productivity and well-being.
In a lively and entertaining debate, we tackle...
2023-09-011h 10
Black Belt BusinessI Paid $1300 To Have A Stranger Stay At My House For A Week + Hired A Scientist With No Experience To Teach Martial Arts [Stephen Venter + Jake Marconi Ep. 18]I ignored the warnings and took a big risk! I paid $1300 to have a stranger I never met stay at my house for a week.
In this episode, I chat with Stephen Venter & Jake Marconi and tell their stories.
These 2 guys have vastly different backgrounds.
Stephen is a nationally ranked martial arts competitor in South Africa, and Jake is a scientist in a lab who has NEVER trained in martial arts before.
We put them through INTENSE ALL DAY...
2023-07-141h 04
Black Belt BusinessTrailer Park To Million Dollar Jiu Jitsu School [Pete McHugh Ep. 17]In this episode of Black Belt Business, join host Matthew Brenner as he sits down with Pete McHugh, the remarkable owner of a million-dollar Jiu Jitsu school.
Prepare to be inspired as Pete shares his extraordinary journey, starting from humble beginnings in a trailer park to building a thriving martial art school.
In the first segment, Pete opens up about his childhood and how martial arts became his escape from the challenges he faced. He highlights the pivotal role played by his mentor, Ricardo Almeida, in shaping his skills and mindset.
2023-06-1652 min
Black Belt BusinessHow I Made $100,000 Before Graduating College [John Cardinale Ep. 16]Meet John,
He's been training in martial arts since he was 5, but he never imagined he would make it into a career.
In this episode you'll discover
- The insane age he started his first school
- How he got seed funding
- How he made $100,000 before graduating college
- The type of "vision casting" that inspired him as a young instructor to open up a school
- How long it took him to become "successful"
2023-06-0257 min
Black Belt BusinessLosing $150K A Month, Overcoming Imposter Syndrome, Parenting Leadership, And The 6 Pillars Of Health For Martial Artists [Dave Kovar Ep. 15]Everyone in the martial arts world knows this guest. In this episode, Martial Arts Legend, also known as the "teacher of teachers" Dave Kovar discusses
-How he overcomes imposter syndrome
- How he's using his experience in Martial Arts as a launchpad for public speaking gigs
- How he shows leadership with his own kids
- The story behind the massive expansion attempt that imploded and put him in massive debt and why he refused to declare bankruptcy
- How he likes to spend his free...
2023-04-2855 min
Black Belt BusinessHow To Invest Your Biz Profits Into Real Estate [Stephanie Ellis & Marc Bennett Ep 14]In this episode, instead of talking to a martial arts school owner, I brought in Stephanie and Marc, who together have sold over $120M in real estate. Today, we dive into the topic of investing your business profits into real estate to increase your net worth and compound your earnings.
Stephanie and Marc share their step-by-step process for investing in real estate, including how to find a good agent, what to look for in a real estate investment, and the common mistakes to avoid. They also provide valuable insights into how to determine whether...
2023-04-141h 08
Black Belt BusinessHow I Opened 3 Schools In 3 Years From Scratch [Allen Depena Ep. 13]In this episode, we speak with a successful martial arts school owner who launched 3 schools in 3 years from scratch. Our guest shares his journey of leaving his comfortable engineering job to pursue his passion for martial arts and entrepreneurship.
We delve into his background in youth ministry and how it influenced his approach to designing a curriculum that not only teaches martial arts but also instills important values in his students. He shares his insights on the importance of finding a balance between martial arts instruction and character development in order to create well-rounded students.
...
2023-04-0758 min
Black Belt BusinessFrom Journalist, To Golden Gloves Boxer, To Martial Arts School Operator [Rochelle Brenner Ep 12]Welcome to the Black Belt Business podcast, where we explore the intersection of martial arts and entrepreneurship. In this episode, we have a special guest Rochelle Brenner, a former journalist, golden gloves boxer, and now a successful multi-martial arts school owner and operator.
Rochelle shares her journey from being a journalist to discovering her passion for martial arts and ultimately becoming a business owner. She talks about the challenges she faced in the beginning, how she overcame them, and the lessons she learned along the way.
We dive into the topic of women in martial...
2023-03-311h 10
Black Belt Business4 Days With No Food, What It's Like Running Multiple Martial Arts Schools vs Running One, And How He Navigates Running A Business With His Wife [Seth Bittner] Ep. 11In this episode, we have a special guest, Seth Bittner, who is a successful entrepreneur and martial arts school owner.
Seth shares his experience of completing a four-day water-only fast and the lessons he learned from it.
He also talks about the challenges and benefits of running multiple martial arts schools compared to running a single school.
One of the most interesting aspects of the conversation is when Seth talks about working with his wife day-to-day.
He shares insights into how they manage to balance...
2023-03-241h 02
Black Belt BusinessBreaking Barriers: A Gay Black Martial Artist From Alabama [Anthony Atkins] Ep. 10In our 10th episode, we dive into the incredible journey of Anthony Atkins, a trailblazing martial arts champion who shattered stereotypes and paved the way for future generations. Growing up in Alabama, Atkins faced discrimination and bullying, but he refused to let that hold him back from pursuing his passion for martial arts.
Through hard work and determination, Atkins became a skilled martial artist and even went on to invent his own moves. His unique style and fearless attitude made him a force to be reckoned with in the martial arts world, as he stacked 7championship trophies...
2023-03-131h 17
Black Belt BusinessWhy Martial Arts Schools Suck At Marketing [Nick D Studio Boss Founder]In this episode, you'll get to know longtime martial artist and Studio Boss founder Nick D.
You'll find out..
The common mistakes that most small businesses make when it comes to marketing
Why he got kicked out of school- this story is nuts
How he gets inspiration from Jay-z
and so much more...
This one was very entertaining to record, Nick has unlimited fun stories.
2023-02-1754 min
Black Belt BusinessFrom Marine To Running A $850K/yr Martial Arts School [Shawn Nichols]You'll hear inside stories about real life marine training on the coast of South Korea and North Korea
Shawn went from marine to teaching martial arts, mainly to kids, how did that happen?
The SOP's he learned in marine training that helped him and his wife grow their biz
Having a "Days Without Offending Someone" sign at work
2023-02-1050 min
Black Belt BusinessI Shelved My PhD To Become A Sensei, Here's Why [Dr. Dags]Why did Dr. Dags basically her PhD when raising kids to teach martial arts full time?
2023-01-2137 min
Black Belt BusinessHow We Recruit Qualified Instructors From The Outside [Fred Posimo]Ever think about hiring from outside your organization? While most of our instructors are homegrown, you'll see a story about how we recruited Fred Posimo from outside our organization, and how you can use the same strategy to find high quality and qualified instructors in your area.
2022-12-3048 min
Black Belt BusinessHow I Sold My Martial Arts Schools For 7 Figs [Mike Vacca]Not sure how to go about selling your martial arts school? It's harder than you think. See how Mike did it in this episode.
2022-12-2337 min
Black Belt BusinessFrom 0 to 30 Locations: How He Did It [Solomon Brenner]Ever wonder what it actually takes to scale a business to dozens of locations? See the mindset behind the co-creator of Action Karate, one of the largest martial arts franchises in the world.
2022-12-0943 min
Black Belt BusinessHow We Train Staff To Scale To 20+ Locations [Michael St. John]"They will never do it like me"
I can't tell you how many times i've heard this from Martial Arts school owners.
They want their staff to run their school like an owner, but pay them like supermarket checkout clerk.
If you want to know what our training process looks like from A-Z, and how we take people from student to independent school operator, this episode is for you.
You'll get a peak behind the curtain to see what those steps look like, so you can copy it in your Martial Art...
2022-11-251h 06
Black Belt BusinessFrom The Ax, To The Sword: An Unconventional Path To Martial Arts School Ownership [Jacque Scott]I can say this with confidence, you don't know anyone like Jacque Scott. She's one of a kind.
Working for a large HR company, she has fired thousands of people, often being the bearer of bad news for people. Nonetheless, Jacque had a great job; supportive employers, creative freedom, and a 6 healthy figure paycheck.
But something was missing. She felt like she could do so much more with her career, but didn't know what, where, or how.
So how did she end up working as a Martial Arts school operator?
Tune into this episode to find-out how she went from white...
2022-11-0750 min
Black Belt BusinessFrom Medical Sales To 7 Location Martial Art School Owner [Michael McCreary]Ever wonder how to find great staff members that share your vision for spreading martial arts?
In this show, you'll hear from Michael McCreery, who runs 7 Action Karate locations in the suburbs of Philadelphia.
He was a busy Dad, made a professional wage working full-time hours, and had ZERO prior martial arts experience. But the vision of a career in martial arts overpowered all of that, and his life completely changed when a new opportunity arose that he NEVER considered.
You'll hear how HE wa...
2022-10-2344 min
Nutrition Made Simple#46: Prioritizing Health & Nutrition For Kids & Families At Action Karate With Matthew BrennerToday's guest is Matthew Brenner; he is one of the owners of Action Karate. They own 23 karate locations in the northeast area. He partnered with Healthy Steps Nutrition to provide nutrition coaching and education to his athletes and families. In this episode, we discuss why he thinks nutrition should be a priority with his athletes. We talk about some simple tips to help karate athletes get on track with their nutrition. We recently held a nutrition seminar for the Action Karate family. You can access the recording of this seminar by clicking...
2021-11-2438 min
Fresh BeefThe Decline of Diamond Elwood with Matthew Schmid & Jacquie Baker ("Flat Earth Sketch Comedy")On this episode Dave and Jeremy want to do more. Instead of focusing on one internet comment/review the guys contact several with mixed results. They also speak to The Elwood's, a couple who had a bad service experience at the Natural Blessings couples retreat.Featuring: Matthew Schmid, Jacquie BakerAlso Featuring: Seth Olenick, Jon MelamedProduced by: Jeremy Balon @ SeltzerKings, David BrennerCopyright © 2023 Fresh Beef Podcast (Jeremy Balon, David Brenner)Twitter | Instagram | Facebook | Website Learn more about your a...
2017-12-0625 min