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Matthew Efird

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Pillars of PurposePillars of Purpose#84 Francie Jain - Why Investing in Your Team Pays Off BigFrancie Jain discusses her entrepreneurial journey and insights from founding Terawatt, a B2B marketplace for professional coaching.Key Takeaways - Terawatt connects organizations with coaches, focusing on healthcare to reduce employee turnover and improve workplace dynamics - Building a value-based business requires persistence and adaptability; it took Francie ~9 years to find the right business model - Understanding personal strengths/weaknesses and leveraging relationships are key to entrepreneurial success - Professional development and coaching can significantly reduce employee turnover, potentially saving millions for...2025-06-2645 minPillars of PurposePillars of Purpose#83 Cole Flanders - Rooted in Faith, Growing in PurposeCole Flanders discusses his faith journey and beliefs as a dad and an entrepreneur.Key Takeaways - Cole's faith journey began as a pastor's kid but became personal in college through intentional study and mentorship - Regular church attendance, intentional prayer time with his wife, and daily family worship are key practices in Cole's faith - Cole emphasizes the importance of finding Christian mentors and community for spiritual growth - Passing faith to the next generation involves consistent modeling, teaching, and incorporating faith...2025-06-2435 minPillars of PurposePillars of Purpose#82 John Ray - Price for Value, Not for FairnessJohn Ray discusses his book "The Generosity Mindset" and insights on pricing strategies for small business owners.Key Takeaways - Clients often see more value in services than business owners realize; understanding this client-perceived value is key to effective pricing - Asking probing questions about client motivations and outcomes helps uncover true value and informs pricing strategy - Offering tiered pricing options (good/better/best) allows clients to choose their preferred level of service and often leads to selecting the middle option...2025-06-1942 minPillars of PurposePillars of Purpose#81 KT - How Churches Can Win People Outside Their DoorsKen Thomas (KT) from Connect Ministries discusses his faith journey and how Connect Ministries serves local churches across the United States.Key Takeaways - Connect Ministries helps churches meet new people through programs like Connect Camps and Connect Marketing - KT emphasizes the importance of parents taking primary responsibility for their children's spiritual development - Churches are encouraged to focus on serving and ministering outside their walls to reach those not thinking about faith - The "front door" of churches has shifted to...2025-06-1748 minPillars of PurposePillars of Purpose#80 Melissa Kelley - Mentorship That Changes EverythingMelissa Kelley discusses her role at the Institute for Entrepreneurship and their new student programs initiative.Key Takeaways - The Institute is expanding into student programs for middle school, high school, and college students to address the leadership skills gap - Melissa emphasizes the importance of mentorship, vulnerability, and creating a safe space for growth in leadership development - The Institute became a non-profit in July, enabling them to scale student programs through virtual cohorts, camps, and competitionsTopics2025-06-1233 minPillars of PurposePillars of Purpose#79 Jason Brakefield - Make Disciples Wherever You AreJason Brakefield encourages listeners in their faith journey.Key Takeaways - Jason emphasizes the importance of transparency, humility, and living out faith authentically as both a parent and youth minister - He advises focusing on making disciples as the primary calling, rather than getting caught up in specific career paths - Jason highlights the value of building genuine relationships with students to better guide and mentor them - He stresses the need for parents to demonstrate real, vulnerable faith to their children, including...2025-06-1044 minPillars of PurposePillars of Purpose#78 Alina Lee - Happy Teams, High ImpactAlina Lee, founder of Aspire Law Group, discusses her business journey. Key Takeaways - Alina grew her law firm from solo practice to 9 attorneys and 4 staff in 4 years - Focuses on enterprise clients (20) and small businesses (100+) as outside general counsel - Emphasizes work-life balance, allowing flexible schedules (15-25 hrs/week) for most staff - Leverages mentorship, coaching, and entrepreneurial groups like EO for continued growthTopicsAlina's Background and Firm Overview2025-06-0540 minPillars of PurposePillars of Purpose#77 Jeremy Pryor - Building a Multi-Gen Family TeamJeremy Pryor discusses family-focused living, parenting strategies, and multi-generational legacy building. Key Takeaways - Jeremy's paradigm shift on fatherhood came from observing Jewish and Arab families in Jerusalem, centered on Abraham as the archetype - The Pryor family implements a weekly Shabbat dinner tradition to foster multi-generational connections and faith discussions - Family Teams approach views family as a "multi-generational team on mission" rather than a "nest" for individual successTopicsJeremy's Background and Family...2025-06-0348 minPillars of PurposePillars of Purpose#76 Tom Muccio - Test, Lead & Serve: How to Grow Your Business FearlesslyTom Muccio discusses his business experience and insights for small business owners and entrepreneurs.Key Takeaways - Foster entrepreneurial thinking by encouraging employees to work on breakthrough ideas alongside daily responsibilities - Test new ideas on a small scale to de-risk implementation and prove ROI before full rollout - Focus on both "Friday's payroll" (core business) and "inventing the future" to balance short-term needs and innovation - Understand and address the "5 dragons" that resist change in organizations to drive transformation...2025-05-2940 minPillars of PurposePillars of Purpose#75 David Marlow - The Ikigai Way to Live on PurposeDavid Marlow discusses his book "The Ikigai Way" and explores the concept of living with purpose.Key Takeaways - Ikigai is about expressing one's deepest essence and purpose in harmony with all aspects of life - The Ikigai process involves 3 key steps: reducing noise, uncovering purpose, and implementation - Crafting an "Ikigai verse" using 3 verbs, a core value, and a memorable statement can provide clarity and direction - Small, incremental changes (Kaizen) can lead to significant life improvements when aligned with purpose2025-05-2742 minPillars of PurposePillars of Purpose#74 Aaron Havens - Lead with Purpose, Partner with ValueAaron Havens discusses his business experiences and leadership insights.Key Takeaways - Aaron runs Sky Service Pros (window cleaning, janitorial services) and Growth Instigators (business coaching) - Pivoted during COVID to add disinfecting/janitorial services, doubling revenue - Emphasizes employee development and creating a path for growth within the company - Advocates for mastermind groups and surrounding yourself with wise counsel - Advises entrepreneurs to consider decisions carefully and not rush into everythingTopics2025-05-2237 minPillars of PurposePillars of Purpose#73 Benjamin Davis - Small Shifts, Big Gains: How to Build a Lasting HealthBenjamin Davis of Noble Clay Fitness discusses integrating fitness into parenting and family life. Key Takeaways - Fitness can be an act of worship and stewardship of our bodies as temples of the Holy Spirit - Consistency and sustainable motivations (e.g. feeling good, connection) are key for long-term fitness success - Basic lifestyle guidelines like quality sleep, hydration, nutrition, and daily movement are foundational for health - Fathers have a responsibility to protect their families' health by modeling and prioritizing fitness2025-05-201h 04Pillars of PurposePillars of Purpose#72 Randy Ross - Netweaving, Not Networking: Build to GiveDr. Randy Ross discusses his books, career journey, and insights on leadership, entrepreneurship, and personal growth.Key Takeaways - Dr. Ross transitioned from non-profit to for-profit sectors, applying lessons on purpose and passion to corporate leadership - His books and speaking focus on creating engaging cultures, building resilience, and inspiring remarkable performance - Key principles include staying true to values, expressing gratitude, and creatively managing work-life imbalance - Entrepreneurs should focus on character development and connecting others, not just networking for personal gain2025-05-1553 minPillars of PurposePillars of Purpose#71 Barry Ham - Generational WisdomDr. Barry Ham discusses faith, family, and purpose.Key Takeaways - Dr. Ham emphasizes the importance of integrating faith into daily life, not just relegating it to Sundays - He advises parents to build strong relationships with kids early on, not waiting until just before college - Dr. Ham's book "Living on Purpose" explores finding God's broader purpose for one's life beyond specific decisionsTopicsDr. Ham's Background and Faith Journey2025-05-1332 minPillars of PurposePillars of Purpose#70 Chris Carneal - Blind Spots, Big WinsChris Carneal, founder and CEO of Booster, discusses entrepreneurship, business growth, and leadership insights.Key Takeaways - Momentum is crucial for early-stage businesses; focus on accelerating growth while addressing critical issues - Self-awareness is foundational for leadership success; regularly seek feedback and assess strengths/weaknesses - Establishing clear company virtues/values helps guide culture and decision-making as organizations scale - Balancing entrepreneurial drive with family/personal life is an ongoing challenge; prioritize regular check-insTopics2025-05-0833 minProfit & Grit with TylerProfit & Grit with TylerTurning Seasonal Gaps into Gold with Matthew EfirdMatthew Efird transformed seasonal business challenges into thriving enterprises by creating complementary companies that operate year-round and positioning his services as premium offerings. He shares his journey from Mosquito Joe franchisee to founding Lighting Pros, now a successful franchise system focused on quality over price competition.• Started with Mosquito Joe franchise providing outdoor pest control primarily to residential customers• Created Lighting Pros to solve the seasonal employment problem and keep quality team members year-round• Positioned both businesses as premium services with a "charge more and be worth it" philosophy• Average lighting job now exceeds $10,000 by focus...2025-05-0657 minPillars of PurposePillars of Purpose#69 Kyle Cravens - Leading with PurposeKyle Cravens discusses his faith journey, career at LifeWay, and advice for Christian living.Key Takeaways - Kyle's 25-year career at LifeWay stemmed from volunteering in youth ministry and working summer camps, illustrating how following God's calling can lead to unexpected opportunities - Maintaining consistent faith practices (church, small groups, Bible study) helped Kyle navigate challenging seasons of caregiving for ailing parents and supporting his son through health issues - Kyle emphasizes the importance of parents prioritizing church involvement and creating a faith community for...2025-05-0638 minPillars of PurposePillars of Purpose#68 Cory Carlson - Reps. Coaches. Breakthroughs.Interview with executive coach Cory Carlson on winning at work and home.Key Takeaways - Cory emphasizes intentionality to succeed both at work and home, rejecting the notion it's an either/or choice - He advocates for getting a coach, joining communities, and finding mentors to support personal/professional growth - Cory's "rise and go" philosophy encourages resilience and moving forward after setbacks - Daily quiet time with scripture, prayer and journaling is key advice Cory wishes he had 10 years ago2025-05-0138 minPillars of PurposePillars of Purpose#67 Bryan Holyfield - Parenting, Sleep, & Stress: Hacks for Healthier LivingBryan Holyfield discusses parenting, health, and intentional fatherhood. Key Takeaways - Intentional parenting involves creating rites of passage and milestones for children as they grow - Small, sustainable health habits are more effective than extreme approaches for long-term wellness - Parents should prioritize their own health and pursuits to be better role models for their children - Stress management and quality sleep are crucial for overall health and showing up well for familyTopics2025-04-2942 minPillars of PurposePillars of Purpose#66 Josh Latimer - Overcoming Comfort Zones & Sales StrategiesJoshua Latimer discusses business growth strategies and entrepreneurship.Key Takeaways - Everything is marketing and marketing is everything - choreographed communication is key in all aspects of business - Focus on the 5 core parts of every business: lead generation, lead nurture, sales, delivery, and ascension - Overcome FOPO (fear, overwhelm, procrastination, overthinking) to grow your business - Consider launching a coaching/mentoring program to leverage expertise and create additional revenue streamsTopicsJoshua's...2025-04-241h 18Pillars of PurposePillars of Purpose#65 Lex Bowen - From Discipleship to Destiny: Answering the CallLex Bowen discusses his faith journey, discipleship experiences, and advice for believers.Key Takeaways - Lex's faith journey began at age 16 through a youth camp experience, transforming his life - Discipleship and structured prayer practices were crucial in Lex's spiritual growth - Lex emphasizes the importance of authenticity, prayer, and exploring various ministry opportunities to discern God's callingTopicsLex's Conversion Story - Grew up with a non-churchgoing father and...2025-04-2255 minPillars of PurposePillars of Purpose#64 Chaz Wolfe - The Success ObsessionChaz Wolfe discusses his entrepreneurial journey and business insights.Key Takeaways - Focus on generating abundant leads before refining systems when starting a business - Use personality assessment tools like Predictive Index to hire the right people for roles - Prioritize obsession with family/health alongside business to achieve holistic success - Operate on a shared calendar and have weekly check-ins to maintain work-life alignmentTopicsChaz's Entrepreneurial Background2025-04-1736 minPillars of PurposePillars of Purpose#63 Hadassah Treu - Surrender And StrengthAuthor Hadassah Treu discusses her faith journey and new book.Key Takeaways - Hadassah found faith at 17 in communist Bulgaria, overcoming depression through an encounter with evangelical Christianity - She wrote "Drawn Near" about finding blessings in painful experiences, drawing from personal struggles including widowhood - Hadassah emphasizes Bible study, prayer, and faithfulness in suffering as key pillars for spiritual growth - She has an active ministry through blogging, writing, and speaking, primarily in EnglishTopics2025-04-1534 minPillars of PurposePillars of Purpose#62 Ben Halpert - From Cybersecurity to Smart Leadership: Ben's Bold ApproachBen Halpert discusses cybersecurity challenges for small businesses and entrepreneurs, highlighting both his for-profit and non-profit ventures.Key Takeaways - Password reuse is the most common security vulnerability for small businesses (99% of first-time consultations) - AI is enhancing both cybersecurity defenses and malicious attacks, requiring vigilance - Teaching children about cybersecurity before age 5 can ingrain safe online behaviors - Viewing stress positively can lead to better mental and physical health outcomesTopicsCSO...2025-04-1031 minPillars of PurposePillars of Purpose#61 Joshua Straub - Leading Where It Matters MostDr. Joshua Straub discusses parenting, family, and faith with Famous at Home.Key Takeaways - Focus on pursuing your spouse's and children's hearts through intentional conversations and quality time - Live from a place of rest and abundance rather than constantly chasing and striving - Our presence and "being" as parents is more impactful than our "doing" - Increase responsibility and challenges for kids while providing emotional supportTopicsJosh's Family Background2025-04-0845 minPillars of PurposePillars of Purpose#60 Tim Fulton - Mastermind Your SuccessTim Fulton discusses his experience as an executive coach and Vistage chair, exploring insights on business growth and leadership.Key Takeaways - Tim Fulton has 20+ years of experience coaching CEOs/owners of small-mid-sized companies through his practice, Small Business Matters - Key barriers for business growth occur at $1M and $10M revenue marks, requiring delegation and systems implementation respectively - Clarity on strategic intent (values, mission, vision) is crucial for attracting top talent and guiding decision-making - Leveraging mentorship and peer groups like...2025-04-0331 minPillars of PurposePillars of Purpose#59 Matthew McReynolds - Building Stronger FranchisesMatthew McReynolds discusses his entrepreneurial journey and insights on franchising.Key Takeaways  - Matthew has extensive experience as a franchisee (Mosquito Joe) and recently transitioned to franchise development  - He emphasizes the importance of defining your "North Star" vision early in your career to guide decisions  - Key lessons shared on business growth, work-life harmony, and leveraging mentorship effectively  - Matthew advocates for a balanced approach to franchise development that strengthens systems, not just sells unitsTopicsMatthew's Business Background  - Started as Mosquito J...2025-04-0250 minPillars of PurposePillars of Purpose#58 Alexandra Radford - Embracing Seasons of FaithAlexandra Radford's discusses her faith journey, focusing on three key life experiences and their impact on her spiritual growth.Key Takeaways - Alex's faith journey spans three major life events: teenage pregnancy, divorce, and entrepreneurship - Transparency and vulnerability with her children are crucial in passing on faith - Small, consistent acts of faith (like daily journaling) can lead to significant spiritual growth - Embracing life's "winter" seasons is vital for deep spiritual root developmentTopics2025-04-0136 minPillars of PurposePillars of Purpose#57 Tom Digregorio - Scaling Up: Why Owners Must Get Out of the WayTom DiGregorio shares his entrepreneurial journey and the growth and sale of AquaGuard Foundation Solutions.Key Takeaways - Tom built AquaGuard from a small waterproofing business to a $45 million company over 25 years before selling to Groundworks in 2020 - Implementing EOS/Traction was crucial for scaling the business and empowering employees - Building a strong brand and company culture focused on core values was key to AquaGuard's success - The sale to Groundworks resulted in a very high multiple due to AquaGuard's strong systems...2025-03-271h 01Pillars of PurposePillars of Purpose#56 Tamika Carlton - Stronger Bonds, Happier LifeRelationship expert Tamika Carlton discusses building stronger connections in relationships.Key Takeaways - Vulnerability and open communication are crucial for deepening relationships - Small, consistent efforts (e.g. weekly date nights) help maintain connection - Compromise and sacrificing for your partner strengthens bonds - Sharing the "why" behind requests/needs improves understandingTopicsTamika's Background and Expertise - Relationship expert helping couples/individuals navigate meaningful relationships - Runs couples retreats since 2018 to exotic locations like Costa Rica, Italy, Spain - Recently launched "The Real Connect" podcast on enhancing connections - Married for 7 years, no children, originally from SeattleChildhood Memories and Family...2025-03-2534 minGwinnett Business RadioGwinnett Business RadioGeoff Ekstrom with Oakstream Images and Matthew Efird with Lighting ProsGeoff Ekstrom/Oakstream Images Oakstream Images specializes in Legacy Heirloom style portraiture as well as commercial headshots and personal branding photography. It’s a sanctuary where clients can embrace their true selves and leave with images that not only reflect their likeness but capture their spirit.   Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for […] The post Geoff Ekstrom with Oakstream Images and Matthew Efird with Lighting Pros appeared first on Business RadioX ®.2025-03-2000 minGwinnett Business RadioGwinnett Business RadioGeoff Ekstrom with Oakstream Images and Matthew Efird with Lighting ProsGeoff Ekstrom/Oakstream Images Oakstream Images specializes in Legacy Heirloom style portraiture as well as commercial headshots and personal branding photography. It's a sanctuary where clients can embrace their true selves and leave with images that not only reflect their likeness but capture their spirit.   Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for […] The post Geoff Ekstrom with Oakstream Images and Matthew Efird with Lighting Pros appeared first on Business RadioX ®.2025-03-2042 minBusiness RadioX ® NetworkBusiness RadioX ® NetworkGeoff Ekstrom with Oakstream Images and Matthew Efird with Lighting ProsGeoff Ekstrom/Oakstream Images Oakstream Images specializes in Legacy Heirloom style portraiture as well as commercial headshots and personal branding photography. It's a sanctuary where clients can embrace their true selves and leave with images that not only reflect their likeness but capture their spirit.   Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for […] The post Geoff Ekstrom with Oakstream Images and Matthew Efird with Lighting Pros appeared first on Business RadioX ®.2025-03-2042 minPillars of PurposePillars of Purpose#55 Paul Zanardo - Kingdom First, Success FollowsPaul Zanardo, CEO of Zenardo Designs, discusses his business journey, faith, and marketing advice for entrepreneurs.Key Takeaways - Paul's business, Zenardo Designs, offers digital branding services including website design, social media, SEO, and graphic design - Paul emphasizes the importance of putting God first, then family, then business for success and balance - Networking, especially through local chambers of commerce, has been crucial for business growth - Paul advises entrepreneurs to focus on organic, relational-driven marketing rather than paid adsTopicsPaul's Business Background and Spiritual Journey - Started Zenardo Designs 10 years ago after a background in sales and marketing...2025-03-2028 minPillars of PurposePillars of Purpose#54 Patrick Krier - From Doubt to DevotionPatrick Krier shares about his faith journey and experiences as a Christian business owner.Key Takeaways - Patrick grew up Catholic but came to evangelical faith about 3 years ago after hearing the gospel from a pastor - He emphasizes the importance of reading scripture, understanding church history/doctrine, and fearing the Lord - Patrick and his wife recently moved to Georgia, guided by feeling "at home" and finding a Reformed Baptist church - He advocates for sharing faith lovingly but truthfully, even with family members of different beliefsTopicsPatrick's Faith Journey - Grew up Catholic in Wisconsin, focused on "fearing...2025-03-1835 minPillars of PurposePillars of Purpose#53 Len Ward - AI vs the Future of MarketingLen Ward discusses the impact of AI on marketing and business operations, focusing on practical applications for small businesses.Key Takeaways - AI is shifting marketing from search-and-retrieval to question-and-answer models, fundamentally changing how businesses interact with customers - Creating organized "data rooms" (e.g. in Google Drive) with company processes and documentation is crucial for leveraging AI effectively - Custom GPTs trained on company data can significantly enhance efficiency, potentially replacing multiple roles in an organization - Businesses should focus on creating...2025-03-1338 minPillars of PurposePillars of Purpose#52 Logan Kafer - Building Stronger MenLogan Kafer shares on mental health, fatherhood, and personal growth for men.Key Takeaways - Logan emphasizes the importance of men finding community and vulnerability with other men to combat feelings of inadequacy - Cultivating desire and engagement in marriage and parenting requires intentional effort and reflection - Logan advocates for understanding others' perspectives and extending grace, recognizing everyone's actions make sense in their own context - Shifting focus from striving/performance to embracing one's identity as a beloved son of God is...2025-03-1143 minPillars of PurposePillars of Purpose#51 Amy Kluesner - Big Deals & Bigger LessonsAttorney Amy Kluesner discusses business exit strategies and legal considerations for small business owners.Key Takeaways - Exit planning should start early, with clear goals and end vision in mind - Patient, humble approach and having documents/financials in order smooths exit process - Customer relationships and recurring revenue are key drivers of business value - Legal counsel early on can prevent costly issues later, even for small businessesTopicsAmy Kluesner's Background - A practicing attorney with 14 years' experience, and currently at Barnes & Thornburg, LLP - Specializes in mergers & acquisitions, especially for healthcare companies - Has handled hundreds of deals...2025-03-0637 minPillars of PurposePillars of Purpose#50 Donna Woolam - Unshaken: On Faith, Loss, and PurposeDonna Woolam on her faith journey, navigating grief, and coaching Christian women.Key Takeaways - Donna's faith deepened through caring for her husband during cancer and navigating widowhood - Daily Bible reading and journaling have been crucial practices in Donna's spiritual growth - Donna now coaches Christian women to find purpose and possibility after life transitions - Key advice: Be your own medical advocate, allow yourself to process emotions, and lean into communityTopicsDonna's Faith Journey - Accepted Christ at 12, but lacked discipleship - Had "adult confession" around age 30 after reading Hebrews - Daily Bible reading and journaling became foundational...2025-03-0440 minPillars of PurposePillars of Purpose#49 Scott Deming - Building Culture, Creating ImpactScott Deming discusses his business experiences and insights for entrepreneurs.Key Takeaways - Scott transitioned from owning an advertising agency to becoming a full-time speaker/trainer after realizing the importance of company culture and brand experience - Consistency across all aspects of a business is crucial for creating a strong brand and customer experience - Work-life balance and prioritizing family time is essential, even when building a successful business - Seeking mentors and learning from others' experiences is invaluable for business growth2025-02-2747 minPillars of PurposePillars of Purpose#48 David Jones - Through Storms & Struggles: A Dad's Mission to Show UpDavid Jones shares his inspiring journey of overcoming what most would call insurmountable odds to get to his daughter's wedding during Hurricane Helene.Key Takeaways - David Jones walked 17 miles through hurricane destruction to attend his daughter's wedding, demonstrating extraordinary determination and love - The story resonated globally, particularly with 3 groups: women with good father relationships, those lacking father figures, and supportive men - David emphasizes the importance of purpose + passion driving performance, and having tiered aligned goals when facing challenges - The...2025-02-2547 minPillars of PurposePillars of Purpose#47 Bill Black - Scaling Success: Playbook for GrowthBill Black discusses his marketing experience and insights on scaling businesses.Key Takeaways - Core values are crucial for brand identity and attracting franchisees (integrity, love, humility, courage) - Drive-thru coffee shops significantly outperform cafes in sales (80% vs 20%) - Mobile app users spend $1.50-$2 more per visit and come more frequently - Focus on 2-3 critical priorities rather than trying to do too much ("be a river, not a flood")TopicsBill's Career...2025-02-2046 minPillars of PurposePillars of Purpose#46 Dennis Dowdell - You Could Do ThisDennis Dowdell discusses faith, business, and life lessons.Key Takeaways - Dennis integrates biblical principles into his business teachings without explicitly citing scripture - He emphasizes the importance of mentorship, both having mentors and being a mentor to others - Dennis advocates for deeper prayer life focused on knowing God intimately, not just knowing about Him - He recommends journaling successes and lessons learned from mistakes to track growth and God's faithfulnessTopics...2025-02-1849 minPillars of PurposePillars of Purpose#45 Victor Antonio - Sales Secrets for SuccessVictor Antonio, a world-renowned sales expert and speaker, discusses sales strategies and advice for small business owners.Key Takeaways - Successful transition from corporate to entrepreneurship requires persistence, adaptability, and a strong sense of purpose - AI tools like Google's LM Notebook can revolutionize sales training and process optimization - Effective sales techniques include advocating solutions, de-risking offers, and confidently asking for the order - Continuous, modular training is key to developing and maintaining sales skillsTopics2025-02-1348 minPillars of PurposePillars of Purpose#44 Matthew Weaver - Walking with GodMatthew Weaver discusses his faith journey and insights on Christian living.Key Takeaways - Matthew transitioned from full-time pastoral ministry to teaching at a Christian school, finding renewed purpose and family balance - He emphasizes the importance of authentic relationships and being present with family in transferring faith to the next generation - Matthew advises struggling believers to evaluate unconfessed sin, be honest with God, and press into Him during difficult seasons - He stresses the critical nature of prioritizing one's walk with J...2025-02-1153 minPillars of PurposePillars of Purpose#43 Heather Rogers - Scaling and SimplifyingHeather Rogers, owner of Simply Organized, discusses how she has grown her business.Key Takeaways - Heather transitioned from medical sales to professional organizing, starting Simply Organized 14 years ago - Key business lessons: importance of systems/processes, delegating, and understanding finances - Health crisis reinforced need for business continuity planning and work-life balance - Advice: Get proper contracts, deposits, and insurance; focus on building community within your teamTopicsHeather's Business Journey2025-02-0646 minPillars of PurposePillars of Purpose#42 Richard Grove - Faith, Business, and the Power of PerspectiveRick Grove discusses hisexplores book "Does God Care About Your Business?" and explore the intersection of faith and business.Key Takeaways - God is neutral about business success/failure, but cares deeply about how we conduct ourselves - Focus on eternal treasures (relationships, character) over earthly treasures (profits, growth) - Use business as a tool for ministry and blessing others, not as a source of identity or worth - Listen for God's wisdom in business decisions, even when it seems counterintuitive2025-02-0440 minPillars of PurposePillars of Purpose#41 Jay Maurice - From Customers to GuestsJay Maurice, CEO of Lessons In Your Home, discusses his business experiences and successes.Key Takeaways - Lessons In Your Home provides in-home music lessons across 9 major metro areas, with plans to expand to 30 cities - Jay emphasizes creating a family-like culture, prioritizing teachers and regional directors over "customers" - Key business lessons: invest early in technology, formalize partnerships, delegate responsibilities, and "go for it" without overthinkingTopicsLessons In Your Home Business Model2025-01-3048 minPillars of PurposePillars of Purpose#40 Lantz Howard - Parenting, Passion, & Powerful AdviceLantz Howard discusses family leadership and its integration with business leadership, focusing on parenting approaches and marriage dynamics.Key Takeaways - Integrated approach to life: Balance family, business, and personal growth rather than hyper-focusing on one area - Intentional family time: Calendar-blocking for date nights and family activities fosters stronger relationships - Emotional awareness: Developing vocabulary for emotions improves communication in marriage and business - Parenting strategies: Balancing support and independence, especially regarding technology use and personal interests...2025-01-2837 minPillars of PurposePillars of Purpose#39 Jonathan Almanzar - Mastering AmbiguityJonathan Almanzar, new CEO of Iron Forums, discusses his entrepreneurial journey with Chicken Cone and business leadership insights.Key Takeaways - Jonathan co-founded Chicken Cone, an innovative chicken and waffle cone concept that grew rapidly through franchising - Key success factors: embracing ambiguity, hard work, leveraging mentorship, and being selective about opportunities - Jonathan is transitioning to CEO of Iron Forums, a Christian business owner mastermind group, starting December 2nd - Advice for entrepreneurs: daily actions matter, partnerships are valuable, and community support...2025-01-2346 minPillars of PurposePillars of Purpose#38 Randy Pope - Building Disciples: The Path the Lifelong ImpactRandy Pope discusses his faith journey, church planting experience, and discipleship approach.Key Takeaways - Randy Pope transitioned from a promising career in dentistry to church planting after discerning God's call through extended prayer and reflection - Pope developed a "life-on-life" discipleship model focused on truth, equipping, accountability, mission, and supplication (TEAMS) - Perimeter Church grew significantly, but Pope emphasizes church health over size and integrating discipleship into the church's DNA - Pope now leads Life on Life Ministries, training churches globally in...2025-01-2156 minPillars of PurposePillars of Purpose#37 Bryce Batts - Radical Candor: Leadership SuccessBryce Batts, co-founder of Career Collective, an AEC staffing firm, discusses leveraging culture, mentorship, and coaching for rapid growth. Key Takeaways - Career Collective is a fast-growing AEC staffing firm founded in 2022, now with 20 employees across offices in Raleigh and Tampa - The company emphasizes culture-building through team activities, performance incentives, and a collaborative work environment - Key challenges included initial hiring mistakes and partner dynamics; solutions involved implementing structured hiring processes and defining clear roles - Bryce advocates for...2025-01-1630 minPillars of PurposePillars of Purpose#36 Joe Morgan - Guided By FaithJoe Morgan opened up about his journey of faith, attributing it to witnessing the miracles of God and making a personal commitment to Him. He also discussed the enduring presence of God in their lives, emphasizing the miracles that sustained them through adversity. He emphasized the importance of having a fear and reverence for God in decision-making and highlighted the role of prayer in shaping his personal and professional decisions. Joe also reflected on his journey of building a company in the late 80s, sharing the emotional impact of being manipulated by an investor who took advantage of his...2025-01-1444 minPillars of PurposePillars of Purpose#35 Wes Gay - Consistency Wins, Business Growth SecretsDiscuss marketing strategies and business growth with Wes Gay, a StoryBrand certified consultant and marketing expert.Key Takeaways - Focus on solving specific customer problems rather than broad marketing approaches - Clarify messaging using the StoryBrand framework to make customers the hero of the story - Prioritize profitability and bottom-line metrics over top-line revenue growth - Leverage mentorship and networking to accelerate business growth and avoid common pitfallsTopicsWes Gay's Background and...2025-01-0954 minPillars of PurposePillars of Purpose#34 Barry Lusk - The Prodigal's ReturnBarry Lusk discusses his faith journey and role with Iron Forums.Key Takeaways - Barry's faith journey began at age 20 when he first heard the gospel in his college dorm room - He emphasizes the importance of daily surrender to God, being in community, and relying on Scripture - Barry advises discerning God's call through examining internal gifts/passions and seeking external affirmation - As a parent, he stresses being present, patient, and praying for prodigal children to return2025-01-0744 minPillars of PurposePillars of Purpose#33 Joel Ferdinand - Beyond Metrics, Purpose Driven LeadershipDiscuss Joel Ferdinand's business journey, leadership philosophy, and insights on running a successful law firm.Key Takeaways - Pearson Ferdinand launched as the largest law firm in US history, now with 200+ partners across 37+ jurisdictions - Core values of professional, responsive, trusted, and humble guide all aspects of the firm's operations - Emphasis on servant leadership, intentional culture-building, and treating both clients and employees as equals - Importance of surrounding oneself with wise mentors and maintaining work-life balanceTopics2025-01-0256 minPillars of PurposePillars of Purpose#32 Nathan Unger - Everyday FaithNathan Unger is the Associate Campus Pastor/Student Pastor at Bethlehem Church Oconee Campus. He and his wife, Anna of 9 years, have three wonderful boys at home with another one on the way!Nathan and Matthew discuss how they came to faith, how they are seeking to grow in the faith, and how they allow their faith to influence their daily actions.2024-12-3143 minPillars of PurposePillars of Purpose#31 Jake Kauffman - Overcoming Pain, Embracing SuccessDiscuss Jake Kauffman's background, coaching approach, and insights on personal development for business leaders.Key Takeaways - Jake coaches CEOs/executives to rewire their subconscious mind for greater success, focusing on root causes rather than symptoms - Personal transformation requires increasing awareness, accepting past experiences, and taking new actions to create "disconfirming experiences" - Community and ongoing reinforcement of basics are crucial for sustaining personal growth and behavior changesTopicsJake's Background and Business2024-12-2646 minPillars of PurposePillars of Purpose#30 Gary Smith - Generational FaithGary Smith, founder of Iron Forums, discussesthe the his faith journey and life experiences.Key Takeaways - Gary's faith journey began at age 30 through a powerful encounter with Jesus, transforming his life and perspective - Intentional discipleship, mentorship, and staying connected to God daily have been crucial in Gary's 40-year faith walk - Gary emphasizes the importance of recognizing life's seasons and preparing intentionally for future stages - Iron Forums provides Christian business owners a community for growth, accountability, and support2024-12-2447 minPillars of PurposePillars of Purpose#28 Whitney & Brandon Cawood - A Parent's Call to ActionWhitney and Brandon Cawood discuss the impact of synthetic dyes on children's behavior/health, and promote an upcoming documentary on the topic.Key Takeaways - Synthetic dyes can significantly affect children's behavior, causing issues like hyperactivity and impulsivity - The documentary "To Dye For" explores the impact of synthetic dyes and will be released on January 14th, 2024 - Eliminating synthetic dyes from a child's diet can lead to dramatic improvements in behavior and overall well-being - Advocacy and education are crucial for raising awareness and pushing for regulation of synthetic dyes in food productsTopicsPersonal Experience with Synthetic Dyes...2024-12-1759 minPillars of PurposePillars of Purpose#27 Cee Jay Besa - Mastering AI For Small BusinessesCee Jay Besa, founder of Destiny Activation Marketing Agency discusses AI applications for small businesses and its future impact.Key Takeaways - AI is rapidly transforming business operations, offering efficiency gains in content creation, customer service, and marketing - Small businesses can leverage AI tools like ChatGPT to automate tasks and compete with larger companies - Adapting to AI is crucial; those who embrace it will have significant advantages in the near future - AI should be viewed as a powerful tool to...2024-12-1239 minPillars of PurposePillars of Purpose#26 Garrett Erath - Fail Early, Learn BigGarrett Erath on parenting, family life, and balancing work and family as a Christian business owner.Key Takeaways  - Intentional family traditions and activities (e.g. national park trips) help shape children's values and experiences  - Embracing challenges and allowing kids to fail in safe environments builds resilience and problem-solving skills  - Establishing clear boundaries between work and family time, including a weekly Sabbath, creates stability and predictability  - Viewing both work and family as God-given callings helps balance priorities without conflictTopicsFamily Background and Stru...2024-12-1049 minAll Four Season Home ShowAll Four Season Home ShowLighting ProsMatthew Efird – Lighting Pros Christmas Lights Brighten Everyone’s day, have a Pro light you up. Website: https://thelightingpros.com/   Matthew Efird from Lighting Pros explains how going with the pros will light your house or business up and brighten everyones outlook and help celebrate this great time of the year.  Chris Lalomia and Jim Niarchos help us all explore the options available to have a pro take some of the stress that we all feel to make sure our house or business is exuding the spirit of the season Than...2024-12-0644 minPillars of PurposePillars of Purpose#25 Cole Flanders - Owning a Chick-fil-A StoreCole Flanders' journey to becoming a new Chick-fil-A franchise owner and his leadership approach.Key Takeaways  - Cole's 8-year journey to Chick-fil-A ownership involved multiple roles, including team member, leadership development program, and working with established operators  - Opening a new Chick-fil-A involves intensive hiring (110 people) and training, with corporate support for the initial launch  - Cole emphasizes intentional leadership development and culture-building as key to successful store operations and growthTopicsCole's Path to Chick-fil-A Ownership  - Started in the poultry industry after college, wife beg...2024-12-0546 minPillars of PurposePillars of Purpose#24 Adam Tarver - Navigating Ambition with PurposeAdam Tarver is the College Pastor at Prince Avenue Baptist Church. He, his wife Jillian, and their precious daughter Eleanor live outside of Athens Georgia. Adam discusses his faith journey.Key Takeaways  - Adam's faith journey was shaped by supportive parents, overcoming social anxiety, and key mentors in college  - He emphasizes the importance of community, honesty, and intentionality in living out one's faith  - As a college pastor, Adam advises students to pursue their God-given talents strategically for God's glory  - For parents, he recommends fostering open communication and allo...2024-12-0352 minPillars of PurposePillars of Purpose#23 Chris Lalomia - Networking, Systems, & SuccessPodcast interview with Chris Lalomia for Matthew Efird's "Market Mavericks" showKey Takeaways - Chris Lalomia runs The Trusted Toolbox, a handyman/remodeling business, and hosts the Small Business Safari podcast - He emphasizes the importance of consistent training, knowing your numbers, and having systems in place to scale a service business - Chris advocates for networking, mentorship, and mastermind groups as key drivers of business growth and personal development - He's working on transitioning to a more strategic role by hiring a...2024-11-2837 minPillars of PurposePillars of Purpose#22 Brandt Akin - Building a Legacy through Intentional FatherhoodA special episode of "The Family Table" featuring guest Brandt Akin discussing fatherhood, faith, and raising boys.Key Takeaways - Intentional parenting involves leveraging everyday moments to teach values and build character - Unstructured time is crucial for children's development and problem-solving skills - Preparing children for life's challenges is more important than removing obstacles from their path - Investing in marriage and maintaining date nights is vital for family healthTopicsFamily Structure and Traditions - Brandt is married to Morgan for 12 years with three boys: Luke (8), Will (6), and Eli (3) - Annual "adventure days" during spring break: scavenger hunts, varied...2024-11-2647 minPillars of PurposePillars of Purpose#21 Steve Graves - From Startup to ScalePodcast interview with Steve Graves on business leadership, entrepreneurship, and work-life integration. He's offered our audience a free copy of his new book Flourishing!Key Takeaways - Steve Graves is a multi-faceted leader: author, CEO coach, business owner, and ministry supporter - Emphasizes the importance of objective business evaluation, understanding business lifecycle stages, and creating a "composite scorecard" for life - Advocates for compressed learning through relationships, reading, and application to accelerate growth - Stresses the value of developing a strong organizational culture as a key business assetTopicsSteve Graves' Background and Current Roles - Author with a weekly blog...2024-11-2152 minPillars of PurposePillars of Purpose#20 Franklin Scott - Instilling Faith and PurposeFranklin Scott (affectionately known as Slim) faithfully served college students for many decades, with nearly 3 decades as the Senior Campus Minister at UGA's BCM. Franklin has been Matthew's mentor since his time at UGA.Franklin and Matthew talk about:How did his faith journey begin.How his faith influences his decisions.His advice on building good habits and what he would encourage them to do to strengthen their faith.How mentor's have shaped his life.His advice for someone who is struggling with their faith.How to discern God's call on your life.How to share your faith.What...2024-11-1958 minPillars of PurposePillars of Purpose#19 Steve Beecham - Building Success Through ConnectionsSteve Beecham is an author, speaker, and business owner. He owns ⁠Home Town Mortgage⁠. He discusses his business experience, referral marketing strategies, and speaking career to provide insights for entrepreneurs.Key Takeaways  - Referral-based businesses thrive on deep relationships; join multiple organizations to expand your network  - Provide value and "wow" experiences to generate reciprocity and increase referrals  - Speaking careers require consistent effort in marketing and building an audience  - Diversifying business interests can lead to new opportunities and growthTopicsSteve Beecham's Business Background2024-11-1449 minPillars of PurposePillars of Purpose#18 Brennon Touchet - Facing Hard Situations in FaithBrennon Touchet is the Discipleship Pastor at Galilee Christian Church in Jefferson, GA. He and his wife Heather live in the Jackson County area with their three girls. Brennon offers great insights into discipleship and building intimacy with God.Key Takeaways Brennon's faith journey was shaped by generational influence, starting with his grandfather's conversion Addressing sin directly and teaching repentance is crucial for passing faith to the next generation Studying Scripture holistically reveals deeper connections and beauty in God's narrative Embracing difficult situations with faith leads to spiritual growth...2024-11-1244 minPillars of PurposePillars of Purpose#17 Robert Downey - From Risk-Taking to ResultsRob Downey, founder of Simply Be Found, discusses his company and experience in the digital marketing industry. He discusses how Simply Be Found helps small businesses with listing management, social media marketing, and AI-powered SEO. Rob shares his background, including previously selling companies to venture capital groups and working in the franchise industry.Rob explains why small businesses should not just focus on a Google My Business profile, but instead get listed across a wide network of 500+ directories, voice assistants, and search engines. He outlines the benefits of this approach and how Simply Be Found's $39/month service...2024-11-0733 minNorth Fulton Business RadioNorth Fulton Business RadioLighting Up Business Success, with Matthew Efird, Lighting ProsLighting Up Business Success, with Matthew Efird, Lighting Pros (North Fulton Business Radio, Episode 813) The owner of Lighting Pros, Matthew Efird, joins host John Ray in this episode of North Fulton Business Radio. They discuss Matthew's innovative approach to business, adding an outdoor lighting business to his seasonal Mosquito Joe franchise. Matthew elaborates on […] The post Lighting Up Business Success, with Matthew Efird, Lighting Pros appeared first on Business RadioX ®.2024-11-0632 minNorth Fulton Business RadioNorth Fulton Business RadioLighting Up Business Success, with Matthew Efird, Lighting ProsLighting Up Business Success, with Matthew Efird, Lighting Pros (North Fulton Business Radio, Episode 813) The owner of Lighting Pros, Matthew Efird, joins host John Ray in this episode of North Fulton Business Radio. They discuss Matthew's innovative approach to business, adding an outdoor lighting business to his seasonal Mosquito Joe franchise. Matthew elaborates on […] The post Lighting Up Business Success, with Matthew Efird, Lighting Pros appeared first on Business RadioX ®.2024-11-0632 minBusiness RadioX ® NetworkBusiness RadioX ® NetworkLighting Up Business Success, with Matthew Efird, Lighting ProsLighting Up Business Success, with Matthew Efird, Lighting Pros (North Fulton Business Radio, Episode 813) The owner of Lighting Pros, Matthew Efird, joins host John Ray in this episode of North Fulton Business Radio. They discuss Matthew's innovative approach to business, adding an outdoor lighting business to his seasonal Mosquito Joe franchise. Matthew elaborates on […] The post Lighting Up Business Success, with Matthew Efird, Lighting Pros appeared first on Business RadioX ®.2024-11-0632 minNorth Fulton Business RadioNorth Fulton Business RadioLighting Up Business Success, with Matthew Efird, Lighting ProsLighting Up Business Success, with Matthew Efird, Lighting Pros (North Fulton Business Radio, Episode 813) The owner of Lighting Pros, Matthew Efird, joins host John Ray in this episode of North Fulton Business Radio. They discuss Matthew's innovative approach to business, adding an outdoor lighting business to his seasonal Mosquito Joe franchise. Matthew elaborates on […] The post Lighting Up Business Success, with Matthew Efird, Lighting Pros appeared first on Business RadioX ®.2024-11-0600 minPillars of PurposePillars of Purpose#16 Cole Flanders - Parenting with FaithConduct a podcast interview with Cole Flanders for "The Family Table" series, discussing parenting and family life.Key Takeaways  - Cole emphasizes intentional parenting, focusing on instilling concepts rather than just rules  - The Flanders family prioritizes Sabbath-keeping as a key tradition to pass down  - Cole balances demanding work as a Chick-fil-A operator with intentional family time  - Parenting resources like Paul David Tripp have significantly shaped their approachTopicsCole's Family Backgrou...2024-11-0542 minPillars of PurposePillars of Purpose#15 Joe Morgan - Never Say No to OpportunityInterview with Joe Morgan on his entrepreneurial journey and business insights for Market Mavericks. He operates multiple businesses with a specialty in technology and patents.Key Takeaways  - Joe emphasizes the importance of business plans, even for experienced entrepreneurs  - Intellectual property and patents can be lucrative opportunities, often overlooked by many  - Maintaining work-life balance and prioritizing family is crucial for long-term success  - Networking and never saying no to meetings can lead to significant opportunitiesTopicsCurrent Business Overview  - Joe currently...2024-10-3144 minPillars of PurposePillars of Purpose#14 Kevin Shaw - Faithful StewardshipSpecial guest interview with Kevin Shaw for the "Belief Builders" podcast segment of Pillars of Purpose. Kevin and his wife Diana live in Atlanta and have three adult children and two children-in-laws. Kevin has experience as a business owner, investor, and currently is the CEO of a thriving retirement community in Atlanta, Georgia. He shares about his faith impacting every area of his life.Key Takeaways  - Kevin's faith journey began in college, evolving from a works-based to a faith-based understanding of salvation  - Mentorship and discipleship have been crucial in Kevin's spiritual grow...2024-10-2929 minPillars of PurposePillars of Purpose#13 Ovie Mughelli - Perseverance, Pro Bowls, & New VenturesFormer NFL Pro Bowl player Ovie Mughelli shares about his career journey, leadership lessons, and current work in healthcare advocacy.Key Takeaways  - Ovie's journey from underdog to NFL Pro Bowl fullback exemplifies perseverance and striving for excellence  - Leadership lessons learned from NFL teammates/coaches: lead by example, hold others accountable, be authentic  - Post-NFL, Ovie advocates for health equity through wellness programs for companies  - Key advice: Cultivate and maintain genuine relationships with 20-30 key people in your network2024-10-2455 minPillars of PurposePillars of Purpose#12 Nathan Unger - Rescue to ResilienceNathan Unger is the Associate Campus Pastor/Student Pastor at Bethlehem Church Oconee Campus. He and his wife, Anna of 9 years, have three wonderful boys at home with another one on the way!Key Takeaways  - Importance of balancing family traditions with flexibility and intentionality  - Value of allowing children to experience both success and failure to build resilience  - Significance of celebrating children's achievements and modeling outward-focused behavior  - Need for tailored parenting approaches based on each child's unique personality and love languageTopicsFamily B...2024-10-2240 minPillars of PurposePillars of Purpose#11 Scott Specker - Leading with Strengths, Not LimitsScott Specker, owner of multiple businesses including Five Star Painting, Top Rated Gutters, and others, discusses his entrepreneurial journey and leadership insights.With over 18 years of experience in the consumer products industry, Scott has honed his skills as an International Sales and Marketing Professional. His deep understanding of consumer behavior has enabled him to successfully navigate complex markets and deliver outstanding results.Beyond his professional achievements, Scott is a dedicated community leader. He has served as a Small Group Leader at Browns Bridge Church, a Franchise Advisory Committee Member for Five Star Painting, and a...2024-10-1741 minPillars of PurposePillars of Purpose#10 Doug Smith - Parenting with PurposeDoug Smith and his lovely wife Jenny of 32 years have two amazing children and two lovely children-in-laws. Doug is a long-time friend and mentor of Matthew’s and he serves on Matthew’s board of advisors. Pull up a chair to The Family Table and enjoy as Doug shares incredible wisdom for parents, couples, and individuals looking to deepen their family bonds!Key Takeaways  - Consistently affirm children's inherent worth/beauty to shape their trajectory  - Balance work/family by being present and involved in kids' lives/interests  - Process...2024-10-1536 minPillars of PurposePillars of Purpose#9 Andrew Spikes - From Side Hustle to SuccessAndrew Spikes is the owner of Missio, a digital marketing agency whose mission is to glorify God with digital marketing. As a rapidly growing business (highest ranked Christian digital marketing agency two years running on the Inc 5000 list), Andrew shares powerful insights into building a team around culture and mission. You can learn more about Missio here and you can connect with Andrew on LinkedIn.Key Takeaways  - Missio is a fast-growing Christian digital marketing agency, twice named to the Inc. 5000 list  - Andrew emphasizes the importance of c...2024-10-1047 minPillars of PurposePillars of Purpose#8 Justin Seibert - The Power of the Holy SpiritJustin Seibert is the Owner of Sign Bros in Athens, GA. He and his wife Allison live in Jefferson GA with their three boys. He is a faithful follower of Jesus Christ actively pursuing living a life on Mission. Justin offers great insight into being filled with Holy Spirit and how He can impact every area of our lives.Key Takeaways - Justin's faith journey evolved from a slow, steady climb to a transformative experience with the Holy Spirit in January 2023 - He emphasizes the importance of submission to Jesus and actively inviting the Holy Spirit's presence daily...2024-10-0838 minPillars of PurposePillars of Purpose#7 Chris Hanks - The Cost of ChangeChris Hanks is the Founder of the Institute for Entrepreneurship. After various successful stints in developing entrepreneurship programs at colleges like The University of Georgia, Georgia State, and Kennesaw State, Chris is focused on developing the community within the Institute. You can connect with Chris through the Institute's website or via LinkedIn.Key Takeaways Chris is committed to building a transformational organization focused on impact rather than just information Systems and people development are crucial for business growth and scaling Work-life balance is a myth; instead, focus on...2024-10-0345 minPillars of PurposePillars of Purpose#6 Nick Vipperman - Faith in ActionNick Vipperman is the Senior Pastor of Galilee Christian Church in Jefferson GA.Some of the Key Questions:* How did you discern God's call in your life? 8:10* What practices/habits have been key in building your faith? 11:54* What advice would you have for somebody who may be struggling in their faith? 16:12* What is a way that you look to seek to pass on your faith to your children? 28:13* What advice would you give to yourself 10 years ago? 34:382024-10-0139 minNortheast Georgia Business RadioNortheast Georgia Business RadioMatthew Efird with Lighting ProsMatthew Efird Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for transforming your outdoor space with stunning, customized lighting solutions. Services include Christmas lights, landscape lights, event lighting and permanent RGB Christmas lights. They install in Georgia and support their franchisees. Do you love Christmas and the holiday season as much as they do? […] The post Matthew Efird with Lighting Pros appeared first on Business RadioX ®.2024-09-0119 minNortheast Georgia Business RadioNortheast Georgia Business RadioMatthew Efird with Lighting ProsMatthew Efird Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for transforming your outdoor space with stunning, customized lighting solutions. Services include Christmas lights, landscape lights, event lighting and permanent RGB Christmas lights. They install in Georgia and support their franchisees. Do you love Christmas and the holiday season as much as they do? […] The post Matthew Efird with Lighting Pros appeared first on Business RadioX ®.2024-09-0100 minPillars of PurposePillars of Purpose#5 Market Mavericks - Matthew EfirdMatthew Efird shares his journey from working at a pharmacy management company to becoming a business owner, investing in Mosquito Joe and Lighting Pros. He discusses the challenges and successes he faced in starting and growing these businesses, as well as the decision to create a franchise system to support other seasonal business owners. Matthew emphasizes the importance of being a good steward of his investments and the value of embracing new challenges while acknowledging the need to balance ambition with practicality. Matthew also discusses the significance of defining core values and hiring employees...2024-08-2933 minPillars of PurposePillars of Purpose#4 The Family Table - Matthew EfirdMatthew Efird introduces The Family Table podcast, which focuses on family values and experiences. He shares personal details about his family, including their traditions and the format of the podcast. He also discusses the core values and parenting strategies within his family, emphasizing the importance of respect, helping each other, responsibility, and independence. Additionally, he details the strategies for maintaining strong relationships within the family, including regular date nights and intentional time investment in their children. The conversation also touched on the challenges of navigating the pull between personal and professional commitments, and the...2024-08-2925 minPillars of PurposePillars of Purpose# 3 Belief Builders - Matthew EfirdMatthew Efird introduces the Belief Builders podcast, which aims to explore individuals' spiritual journeys and the influence of faith on their lives. He shared his own faith journey, highlighting key moments that shaped his beliefs and strengthened his faith. Throughout the discussion, Matthew emphasizes the importance of seeking wisdom and inspiration from various sources to deepen one's faith, integrating faith into daily routines, and discerning God's calling. Matthew also discusses the significance of sharing and passing on faith, stressing the need to live out one's faith consistently and engage in meaningful conversations to introduce others to the...2024-08-2934 minPillars of PurposePillars of Purpose#2 Why a Podcast - Pillars of PurposeMatthew Efird shares his motivation for starting the podcast, highlighting the insights he has gained from his board of advisors and his desire to continue exploring the three areas of faith, family, and finances. The podcast aims to provide practical advice, inspirational stories, and thought-provoking discussions to help listeners build a well-rounded perspective on living a life of meaning.2024-08-2805 minPillars of PurposePillars of Purpose#1 Intro for Pillars of Purpose PodcastMatthew Efird introduces the Pillars of Purpose Podcast, which explores the core aspects of living a life with purpose through faith, family, and finances. The podcast features three main themes: Belief Builders, The Family Table, and Market Mavericks, each offering unique insights and advice for listeners.2024-08-2801 minThe Small Business SafariThe Small Business SafariPainting Marketing Pros Founder Brandon Pierpont Unlocks the Secret for Painters and Rest of UsSend us a textBrandon Pierpont is HYPER FOCUSED on helping painting companies grow their business through digital marketing and he shared several of his secrets in this area. His goal is to help his clients have an unfair advantage in the market. He helps in all stages of growth, if you are just starting you need to get the leads in, phones ringing, emails coming, and then start to work on the website presence. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!2023-11-2850 min