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Matthew Efird
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Pillars of Purpose
#115 Kimberly Haar - Healing with Jesus
Kimberly Haar discusses her book "Healing from Life's Deepest Hurts" and her personal journey of healing after trauma.Key Takeaways - Kimberly survived a violent assault by her ex-husband in 2017, which became the catalyst for writing her book on healing from trauma - She emphasizes the importance of choosing to forgive, surrounding yourself with wise community, and declaring truth even when you don't feel it - Kimberly's healing journey involved therapy, leaning on faith, processing grief, and ultimately finding new love and purpose
2025-12-02
35 min
Pillars of Purpose
#114 Trevor Maddux - The Hidden Formula To Building a Killer Sales Team
Trevor Maddux discusses scaling sales teams and building a tech product.Key Takeaways - Reverse-engineer scaling: Your current systems are perfectly engineered for your current results. To scale, study the systems of larger, successful companies and implement their practices immediately. - Systematize sales first: Before hiring, the founder must master sales and document the process in a "sales journal." This journal becomes the training manual for new reps, ensuring a scalable, replicable system. - Use data to drive growth: Track marketing channels by cost-per-lead (CPL...
2025-11-25
44 min
Pillars of Purpose
#112 Sam Taggart - From Door-to-Door To Millions
Sam Taggart discusses scaling a business and building high-performing teams.Key Takeaways - Scaling Framework: Master sales → build systems (not just manage people) → create a "breakthrough-optimize" cycle → invest in personal growth to become worthy of the next level. - Systemize People Management: Replace managing individuals with managing a program. This creates a predictable, scalable structure and reduces dependence on any single person. - Owner's Role: The owner is the primary bottleneck. To scale, they must get "in the trenches" to understand the customer and invest in personal development to bec...
2025-11-11
36 min
Pillars of Purpose
#111 Preston Zeller - Faith, Tech, and Purpose: Using AI for God's Glory
Preston Zeller discusses faith, career, and entrepreneurship, as well as his new app, Psalmlog.Key Takeaways - Preston's faith journey led him from prodigal son to committed Christian, shaping his approach to work and life - He views workplaces as ministry opportunities, using discernment to share faith appropriately - Preston developed Psalm Log, an AI-powered app for spiritual growth tracking and journaling - He advocates for Christians to engage with new technologies like AI as tools for kingdom impact
2025-11-04
46 min
Pillars of Purpose
#110 Pam Rivet - Beauty From Brokenness
Pam Rivet discusses how Jesus radically transformed her life and the origin of MBS.Key Takeaways - Pam Rivet co-founded MBS (The Woman Beyond the Cape), a faith-based women's athleisure brand, after experiencing a spiritual awakening and divine visions - She overcame struggles with alcohol addiction and found peace through surrendering her life to Christ - Pam's business and speaking career aim to help prevent burnout/anxiety by encouraging women to find their worth in God rather than worldly accomplishments...
2025-10-28
43 min
Pillars of Purpose
#109 Debora Coty - When Faith Turns Pain Into Purpose
Author Debora Coty shares about her life, faith journey, and new devotional book "Bless Your Heart"Key Takeaways - Debora Coty is an author of 45+ books, including the "Too Blessed to Be Stressed" series which sold over 2 million copies - She emphasizes the importance of being vulnerable and transparent about life's struggles in her writing - Her new 365-day devotional "Bless Your Heart" reflects a more mature faith perspective after recent losses and challenges - Coty encourages constantly seeking God's face and maintaining an a...
2025-10-21
37 min
Pillars of Purpose
#108 Drew Larison - The 5 Doors to Marketing Success
Drew Larison of Five Door Media discusses marketing strategies for small businesses, particularly in the cleaning industry.Key Takeaways - Five Door Media specializes in marketing for cleaning companies, focusing on a niche for better results - The "Five Door Method" helps diagnose and optimize paid ad campaigns through platform, creative, targeting, post-ad engagement, and sales - Video content is crucial in 2025, with 82% of internet content being video-based - Speed-to-lead is critical: 78% of sales go to businesses that respond within 5 minutes
2025-10-14
56 min
Pillars of Purpose
#107 Janelle Martin - Hope, Healing and Second Chances
Dr. Janelle Martin discusses her experience with her daughter's addiction and recovery, and her book "Losing Her, Finding Us".Key Takeaways - Dr. Martin's daughter struggled with drug addiction as a teenager, leading to a crisis point and intensive treatment - The recovery process transformed both their lives, rebuilding their relationship and inspiring Dr. Martin's career change - Dr. Martin emphasizes the importance of parent education, support groups, and professional help in navigating addiction - Their book offers a unique dual perspective on...
2025-10-07
34 min
Pillars of Purpose
#105 Dr. Dave Jones - Faith in the Valleys, Strength in Fatherhood
Dr. Dave Jones discusses faith, sports psychology, and entrepreneurship. Key Takeaways - Parents should focus on making sports fun for kids under 15, avoiding pressure and prioritizing enjoyment - Dr. Dave emphasizes the importance of leading by example in faith and business - Psychology plays a crucial role in marketing, sports performance, and personal growth - Dr. Dave's latest book "On Thin Ice" explores faith journey through a hockey-themed narrativeTopicsDr. Dave's Background...
2025-09-23
41 min
Pillars of Purpose
#104 Hannah Efird - Grace in the Hardest Moment: Noah's Story
Part 2 of 2. Matthew and Hannah share the story of the son Noah, who passed away on March 9, 2020. Their conversation is raw and heartfelt around how their son transformed their lives. Their prayer is that this conversation is encouraging, challenging, and inspiring. They also briefly discuss the recent assassination of Charlie Kirk and how they engage with their faith amongst evil.You can subscribe to the podcast at https://matthewefird.com.Are you a seasonal business owner who's struggling to make ends meet during the...
2025-09-16
1h 24
Pillars of Purpose
#103 Hannah Efird - Faith, Family & Homeschooling
Part 1 of 2. Matthew interviews his wife, Hannah, about their family journey. They talk about dating, college life, early marriage, parenting, and why they chose homeschooling. This episode is full of faith, family values, and real-life lessons for parents and couples.You can subscribe to the podcast at https://matthewefird.com.Are you a seasonal business owner who's struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don't have enough work to keep them employed year-round?
2025-09-09
1h 04
Pillars of Purpose
#101 Matthew Efird - Belief Builders Relaunch
Matthew Efird introduces the Belief Builders podcast, which aims to explore individuals' spiritual journeys and the influence of faith on their lives. He shared his own faith journey, highlighting key moments that shaped his beliefs and strengthened his faith. Throughout the discussion, Matthew emphasizes the importance of seeking wisdom and inspiration from various sources to deepen one's faith, integrating faith into daily routines, and discerning God's calling.Matthew also discusses the significance of sharing and passing on faith, stressing the need to live out one's faith consistently and engage in meaningful conversations to introduce...
2025-08-26
36 min
Pillars of Purpose
#100 - Robert Heath, Sr. - Leadership Secret that Unlocks Exponential Growth
Robert Heath, Sr., CEO of Legacy Leadership Consulting Group discusses his book Thriving in Chaos. He talks about how to navigate life's demands while aligning everything you do with your true purpose. He discusses the principles around living with purpose—especially for leaders and individuals looking to manage their responsibilities with clarity and intention.You can subscribe to the podcast at https://matthewefird.com.Are you a seasonal business owner who's struggling to make ends meet during the winter months? Do you hate losing gr...
2025-08-21
52 min
Pillars of Purpose
#99 Laure Hoffman - Living For Christ at Work & Beyond
Laure Hoffman discusses her journey with Iron Forums and integrating faith in the workplaceKey Takeaways - Laure launched Iron Forums for women in 2023, filling a critical need for female business owners to connect and grow spiritually/professionally - Iron Forums provides a unique space for business owners to receive faith-based counsel and accountability from peers without conflicts of interest - Integrating faith in the workplace requires prayer, wisdom, and understanding legal protections, but can powerfully impact company culture...
2025-08-19
38 min
Pillars of Purpose
#98 Tyler Martin - The CFO Playbook For Winning Businesses
Tyler Martin, fractional CFO and business advisor, discusses his career journey and insights for small business owners.Key Takeaways - Tyler provides fractional CFO services for businesses in the $1-10M revenue range, helping with financial strategy and growth - Key advice: Focus on systems, delegation, cash flow management, and leadership skills early on in business - Tyler hosts two podcasts: "Profit and Grid" for home service businesses and "Think Business with Tyler" interviewing 7-8 figure business ownersTopics
2025-08-14
38 min
Pillars of Purpose
#97 Rebekah Black - How Pajamas Changed the World
Rebekah Black, founder of Jambos, discusses her faith journey and nonprofit work providing pajamas to children in foster care.Key Takeaways - Jambos started in 2018, providing new pajamas to kids in foster care as a way to share God's love - Grew rapidly from serving 843 kids in year 1 to over 100,000 across 50 states and 18 countries - Went viral on TikTok in 2022, serving 16,000 kids in 7 weeks but creating logistical challenges - Now refocusing efforts on Georgia to build stronger systems before expanding again
2025-08-12
43 min
Pillars of Purpose
#96 Randy Hain - Lead Where It Matters Most
Randy Hain discusses his new book "Practical Virtue" and his experiences as an executive coach and author.Key Takeaways - Randy Hain's new book "Practical Virtue" is aimed at Gen Z and early career professionals, focusing on developing leadership virtues - As an executive coach, Randy emphasizes helping individual leaders thrive rather than focusing broadly on company culture - Randy recommends a symbiotic approach to business, where all activities support each other, creating synergy and momentum - Randy prioritizes faith, family, health, and...
2025-08-07
41 min
Pillars of Purpose
#95 The Family Table - Matthew Efird
Matthew Efird introduces The Family Table podcast, which focuses on family values and experiences. He shares personal details about his family, including their traditions and the format of the podcast. He also discusses the core values and parenting strategies within his family, emphasizing the importance of respect, helping each other, responsibility, and independence.Additionally, he details the strategies for maintaining strong relationships within the family, including regular date nights and intentional time investment in their children. The conversation also touched on the challenges of navigating the pull between personal and professional...
2025-08-05
25 min
Pillars of Purpose
#94 Clay Scroggins - Say Yes, Do the Work, Watch God Move
Clay Scroggins provides insights on leadership, entrepreneurship, and navigating work/life priorities.Key Takeaways - Clay transitioned from full-time ministry to corporate speaking, following his passion and wife's encouragement - Mentorship is crucial, but should be approached strategically with clear expectations and follow-through - Balancing work and family requires intentionality, setting boundaries, and adapting to different life seasons - Listening to trusted advisors and one's spouse can provide invaluable guidance for career decisionsTopics
2025-07-31
40 min
Pillars of Purpose
#93 Gabrielle Mills - Built on Faith, Backed by God
Gabrielle Mills discusses integrating faith and business. Key Takeaways - Gabrielle's faith journey evolved from childhood Catholicism to a deeper personal relationship with Jesus - She integrates faith into her business (Sourced) through open discussions, charitable giving, and seeing God's provision - As a parent, Gabrielle focuses on keeping faith present in the home while letting God work in her family's hearts - Iron Forums played a key role in Gabrielle becoming more bold about her faith in business settings
2025-07-29
35 min
Pillars of Purpose
#92 Leroy Hite - From Firewood to Fortune
Leroy Hite discusses his entrepreneurial journey and experiences.Key Takeaways - Leroy built a luxury firewood company called Cutting Edge Firewood from scratch, growing it to 35 employees before a successful exit - He emphasized the importance of resilience, creativity, and embracing challenges in entrepreneurship - Faith played a significant role in Leroy's journey, providing guidance and strength during difficult times - The business evolved from local deliveries to nationwide shipping, becoming a multi-faceted operationTopics
2025-07-24
41 min
Pillars of Purpose
#91 Kate Battistelli - Time Gives Perspective
Author Kate Battistelli discusses her new book on empty nesting and her experiences as a mother and grandmother.Key Takeaways - Kate Battistelli, mother of Christian singer Francesca Battistelli, has written a new book called "The After Party of the Empty Nest: Mom is Not Your Only Name" - The book aims to help empty nesters find new purpose and meaning after their children leave home - Kate emphasizes the importance of planning ahead for the empty nest phase and continuing to pursue God's calling...
2025-07-22
39 min
Pillars of Purpose
#90 AC Lockyer - Coachability Over Hustle
AC Lockyer discusses his entrepreneurial journey and insights for business ownersKey Takeaways - Success requires being coachable, moldable, and humble - recognizing you don't know everything - Specialize and focus on one core business rather than diversifying too broadly - Leverage mentors and coaches, submitting to their guidance and accountability - Build relationships and get out of the house to grow your business, don't just rely on digital automationTopicsAC's Entrepreneurial...
2025-07-17
41 min
Pillars of Purpose
#89 Joe Iannone - From Me to We: Leading with Love
Joe Iannone discusses faith, business, and personal growth. Key Takeaways - Agape love in business: Prioritizing others' success and well-being over self-interest - IQ, EI, and SI: Balancing intellectual, emotional, and spiritual intelligence for holistic success - Faith integration: Applying Christian principles daily, not just during religious services - Generational wisdom: Respecting parental guidance while allowing children autonomy in raising their own kidsTopicsJoe's Faith Journey...
2025-07-15
39 min
Pillars of Purpose
#88 Ricky Kalmon - You Are Your Own Hypnotist
Ricky Kalmon discusses leveraging mindset for business growth and personal development.Key Takeaways - Mindset is a critical "hard skill" for business success, not just a soft skill - Daily relaxation/breathing practice (10 min) can significantly improve focus and reduce stress - Rewriting internal "software" and vocabulary is key to overcoming limiting beliefs - Kalmon's books/app provide 14-day mindset improvement plans for various audiencesTopicsRicky Kalmon's Background
2025-07-10
39 min
Pillars of Purpose
#87 Clay Garret - Purpose, Not Just Provision
Clay Garrett with Campfire Gentleman, discusses how fathers and husbands focused on purposeful living. Key Takeaways - Campfire Gentleman is built around 5 core principles: family, purpose, growth, health, and simplicity - Clay started this venture after being laid off during the pandemic, which led him to reassess his priorities and seek more meaningful work - The newsletter aims to help men, particularly fathers and husbands, live with more purpose and be more present with their families - Clay emphasizes daily practices like reading...
2025-07-08
31 min
Pillars of Purpose
#86 Joe Apfelbaum - Get Strategic with AI
Joe Apfelbaum, CEO of evyAI discusses leveraging LinkedIn and AI for business growth. Key Takeaways - LinkedIn has over 1 billion users, making it a powerful networking platform for businesses of all sizes - evyAI offers AI-powered tools to optimize LinkedIn usage, including content creation and relationship building - Personalized, strategic networking on LinkedIn can lead to high-quality customer relationships and business growth - A bundle promotion combines evyAI software and training for enhanced LinkedIn effectivenessTopics
2025-07-03
36 min
Pillars of Purpose
#84 Francie Jain - Why Investing in Your Team Pays Off Big
Francie Jain discusses her entrepreneurial journey and insights from founding Terawatt, a B2B marketplace for professional coaching.Key Takeaways - Terawatt connects organizations with coaches, focusing on healthcare to reduce employee turnover and improve workplace dynamics - Building a value-based business requires persistence and adaptability; it took Francie ~9 years to find the right business model - Understanding personal strengths/weaknesses and leveraging relationships are key to entrepreneurial success - Professional development and coaching can significantly reduce employee turnover, potentially saving millions for...
2025-06-26
45 min
Pillars of Purpose
#83 Cole Flanders - Rooted in Faith, Growing in Purpose
Cole Flanders discusses his faith journey and beliefs as a dad and an entrepreneur.Key Takeaways - Cole's faith journey began as a pastor's kid but became personal in college through intentional study and mentorship - Regular church attendance, intentional prayer time with his wife, and daily family worship are key practices in Cole's faith - Cole emphasizes the importance of finding Christian mentors and community for spiritual growth - Passing faith to the next generation involves consistent modeling, teaching, and incorporating faith...
2025-06-24
35 min
Pillars of Purpose
#81 KT - How Churches Can Win People Outside Their Doors
Ken Thomas (KT) from Connect Ministries discusses his faith journey and how Connect Ministries serves local churches across the United States.Key Takeaways - Connect Ministries helps churches meet new people through programs like Connect Camps and Connect Marketing - KT emphasizes the importance of parents taking primary responsibility for their children's spiritual development - Churches are encouraged to focus on serving and ministering outside their walls to reach those not thinking about faith - The "front door" of churches has shifted to...
2025-06-17
48 min
Pillars of Purpose
#80 Melissa Kelley - Mentorship That Changes Everything
Melissa Kelley discusses her role at the Institute for Entrepreneurship and their new student programs initiative.Key Takeaways - The Institute is expanding into student programs for middle school, high school, and college students to address the leadership skills gap - Melissa emphasizes the importance of mentorship, vulnerability, and creating a safe space for growth in leadership development - The Institute became a non-profit in July, enabling them to scale student programs through virtual cohorts, camps, and competitionsTopics
2025-06-12
33 min
Pillars of Purpose
#78 Alina Lee - Happy Teams, High Impact
Alina Lee, founder of Aspire Law Group, discusses her business journey. Key Takeaways - Alina grew her law firm from solo practice to 9 attorneys and 4 staff in 4 years - Focuses on enterprise clients (20) and small businesses (100+) as outside general counsel - Emphasizes work-life balance, allowing flexible schedules (15-25 hrs/week) for most staff - Leverages mentorship, coaching, and entrepreneurial groups like EO for continued growthTopicsAlina's Background and Firm Overview
2025-06-05
40 min
Pillars of Purpose
#77 Jeremy Pryor - Building a Multi-Gen Family Team
Jeremy Pryor discusses family-focused living, parenting strategies, and multi-generational legacy building. Key Takeaways - Jeremy's paradigm shift on fatherhood came from observing Jewish and Arab families in Jerusalem, centered on Abraham as the archetype - The Pryor family implements a weekly Shabbat dinner tradition to foster multi-generational connections and faith discussions - Family Teams approach views family as a "multi-generational team on mission" rather than a "nest" for individual successTopicsJeremy's Background and Family...
2025-06-03
48 min
Pillars of Purpose
#74 Aaron Havens - Lead with Purpose, Partner with Value
Aaron Havens discusses his business experiences and leadership insights.Key Takeaways - Aaron runs Sky Service Pros (window cleaning, janitorial services) and Growth Instigators (business coaching) - Pivoted during COVID to add disinfecting/janitorial services, doubling revenue - Emphasizes employee development and creating a path for growth within the company - Advocates for mastermind groups and surrounding yourself with wise counsel - Advises entrepreneurs to consider decisions carefully and not rush into everythingTopics
2025-05-22
37 min
Pillars of Purpose
#73 Benjamin Davis - Small Shifts, Big Gains: How to Build a Lasting Health
Benjamin Davis of Noble Clay Fitness discusses integrating fitness into parenting and family life. Key Takeaways - Fitness can be an act of worship and stewardship of our bodies as temples of the Holy Spirit - Consistency and sustainable motivations (e.g. feeling good, connection) are key for long-term fitness success - Basic lifestyle guidelines like quality sleep, hydration, nutrition, and daily movement are foundational for health - Fathers have a responsibility to protect their families' health by modeling and prioritizing fitness
2025-05-20
1h 04
Pillars of Purpose
#71 Barry Ham - Generational Wisdom
Dr. Barry Ham discusses faith, family, and purpose.Key Takeaways - Dr. Ham emphasizes the importance of integrating faith into daily life, not just relegating it to Sundays - He advises parents to build strong relationships with kids early on, not waiting until just before college - Dr. Ham's book "Living on Purpose" explores finding God's broader purpose for one's life beyond specific decisionsTopicsDr. Ham's Background and Faith Journey
2025-05-13
32 min
Pillars of Purpose
#70 Chris Carneal - Blind Spots, Big Wins
Chris Carneal, founder and CEO of Booster, discusses entrepreneurship, business growth, and leadership insights.Key Takeaways - Momentum is crucial for early-stage businesses; focus on accelerating growth while addressing critical issues - Self-awareness is foundational for leadership success; regularly seek feedback and assess strengths/weaknesses - Establishing clear company virtues/values helps guide culture and decision-making as organizations scale - Balancing entrepreneurial drive with family/personal life is an ongoing challenge; prioritize regular check-insTopics
2025-05-08
33 min
Pillars of Purpose
#68 Cory Carlson - Reps. Coaches. Breakthroughs.
Interview with executive coach Cory Carlson on winning at work and home.Key Takeaways - Cory emphasizes intentionality to succeed both at work and home, rejecting the notion it's an either/or choice - He advocates for getting a coach, joining communities, and finding mentors to support personal/professional growth - Cory's "rise and go" philosophy encourages resilience and moving forward after setbacks - Daily quiet time with scripture, prayer and journaling is key advice Cory wishes he had 10 years ago
2025-05-01
38 min
Pillars of Purpose
#67 Bryan Holyfield - Parenting, Sleep, & Stress: Hacks for Healthier Living
Bryan Holyfield discusses parenting, health, and intentional fatherhood. Key Takeaways - Intentional parenting involves creating rites of passage and milestones for children as they grow - Small, sustainable health habits are more effective than extreme approaches for long-term wellness - Parents should prioritize their own health and pursuits to be better role models for their children - Stress management and quality sleep are crucial for overall health and showing up well for familyTopics
2025-04-29
42 min
Pillars of Purpose
#66 Josh Latimer - Overcoming Comfort Zones & Sales Strategies
Joshua Latimer discusses business growth strategies and entrepreneurship.Key Takeaways - Everything is marketing and marketing is everything - choreographed communication is key in all aspects of business - Focus on the 5 core parts of every business: lead generation, lead nurture, sales, delivery, and ascension - Overcome FOPO (fear, overwhelm, procrastination, overthinking) to grow your business - Consider launching a coaching/mentoring program to leverage expertise and create additional revenue streamsTopicsJoshua's...
2025-04-24
1h 18
Pillars of Purpose
#65 Lex Bowen - From Discipleship to Destiny: Answering the Call
Lex Bowen discusses his faith journey, discipleship experiences, and advice for believers.Key Takeaways - Lex's faith journey began at age 16 through a youth camp experience, transforming his life - Discipleship and structured prayer practices were crucial in Lex's spiritual growth - Lex emphasizes the importance of authenticity, prayer, and exploring various ministry opportunities to discern God's callingTopicsLex's Conversion Story - Grew up with a non-churchgoing father and...
2025-04-22
55 min
Pillars of Purpose
#64 Chaz Wolfe - The Success Obsession
Chaz Wolfe discusses his entrepreneurial journey and business insights.Key Takeaways - Focus on generating abundant leads before refining systems when starting a business - Use personality assessment tools like Predictive Index to hire the right people for roles - Prioritize obsession with family/health alongside business to achieve holistic success - Operate on a shared calendar and have weekly check-ins to maintain work-life alignmentTopicsChaz's Entrepreneurial Background
2025-04-17
36 min
Pillars of Purpose
#63 Hadassah Treu - Surrender And Strength
Author Hadassah Treu discusses her faith journey and new book.Key Takeaways - Hadassah found faith at 17 in communist Bulgaria, overcoming depression through an encounter with evangelical Christianity - She wrote "Drawn Near" about finding blessings in painful experiences, drawing from personal struggles including widowhood - Hadassah emphasizes Bible study, prayer, and faithfulness in suffering as key pillars for spiritual growth - She has an active ministry through blogging, writing, and speaking, primarily in EnglishTopics
2025-04-15
34 min
Pillars of Purpose
#62 Ben Halpert - From Cybersecurity to Smart Leadership: Ben's Bold Approach
Ben Halpert discusses cybersecurity challenges for small businesses and entrepreneurs, highlighting both his for-profit and non-profit ventures.Key Takeaways - Password reuse is the most common security vulnerability for small businesses (99% of first-time consultations) - AI is enhancing both cybersecurity defenses and malicious attacks, requiring vigilance - Teaching children about cybersecurity before age 5 can ingrain safe online behaviors - Viewing stress positively can lead to better mental and physical health outcomesTopicsCSO...
2025-04-10
31 min
Pillars of Purpose
#61 Joshua Straub - Leading Where It Matters Most
Dr. Joshua Straub discusses parenting, family, and faith with Famous at Home.Key Takeaways - Focus on pursuing your spouse's and children's hearts through intentional conversations and quality time - Live from a place of rest and abundance rather than constantly chasing and striving - Our presence and "being" as parents is more impactful than our "doing" - Increase responsibility and challenges for kids while providing emotional supportTopicsJosh's Family Background
2025-04-08
45 min
Pillars of Purpose
#59 Matthew McReynolds - Building Stronger Franchises
Matthew McReynolds discusses his entrepreneurial journey and insights on franchising.Key Takeaways - Matthew has extensive experience as a franchisee (Mosquito Joe) and recently transitioned to franchise development - He emphasizes the importance of defining your "North Star" vision early in your career to guide decisions - Key lessons shared on business growth, work-life harmony, and leveraging mentorship effectively - Matthew advocates for a balanced approach to franchise development that strengthens systems, not just sells unitsTopicsMatthew's Business Background - Started as Mosquito J...
2025-04-02
50 min
Pillars of Purpose
#58 Alexandra Radford - Embracing Seasons of Faith
Alexandra Radford's discusses her faith journey, focusing on three key life experiences and their impact on her spiritual growth.Key Takeaways - Alex's faith journey spans three major life events: teenage pregnancy, divorce, and entrepreneurship - Transparency and vulnerability with her children are crucial in passing on faith - Small, consistent acts of faith (like daily journaling) can lead to significant spiritual growth - Embracing life's "winter" seasons is vital for deep spiritual root developmentTopics
2025-04-01
36 min
Pillars of Purpose
#57 Tom Digregorio - Scaling Up: Why Owners Must Get Out of the Way
Tom DiGregorio shares his entrepreneurial journey and the growth and sale of AquaGuard Foundation Solutions.Key Takeaways - Tom built AquaGuard from a small waterproofing business to a $45 million company over 25 years before selling to Groundworks in 2020 - Implementing EOS/Traction was crucial for scaling the business and empowering employees - Building a strong brand and company culture focused on core values was key to AquaGuard's success - The sale to Groundworks resulted in a very high multiple due to AquaGuard's strong systems...
2025-03-27
1h 01
Pillars of Purpose
#56 Tamika Carlton - Stronger Bonds, Happier Life
Relationship expert Tamika Carlton discusses building stronger connections in relationships.Key Takeaways - Vulnerability and open communication are crucial for deepening relationships - Small, consistent efforts (e.g. weekly date nights) help maintain connection - Compromise and sacrificing for your partner strengthens bonds - Sharing the "why" behind requests/needs improves understandingTopicsTamika's Background and Expertise - Relationship expert helping couples/individuals navigate meaningful relationships - Runs couples retreats since 2018 to exotic locations like Costa Rica, Italy, Spain - Recently launched "The Real Connect" podcast on enhancing connections - Married for 7 years, no children, originally from SeattleChildhood Memories and Family...
2025-03-25
34 min
Business RadioX ® Network
Geoff Ekstrom with Oakstream Images and Matthew Efird with Lighting Pros
Geoff Ekstrom/Oakstream Images Oakstream Images specializes in Legacy Heirloom style portraiture as well as commercial headshots and personal branding photography. It's a sanctuary where clients can embrace their true selves and leave with images that not only reflect their likeness but capture their spirit. Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for […] The post Geoff Ekstrom with Oakstream Images and Matthew Efird with Lighting Pros appeared first on Business RadioX ®.
2025-03-20
42 min
Gwinnett Business Radio
Geoff Ekstrom with Oakstream Images and Matthew Efird with Lighting Pros
Geoff Ekstrom/Oakstream Images Oakstream Images specializes in Legacy Heirloom style portraiture as well as commercial headshots and personal branding photography. It's a sanctuary where clients can embrace their true selves and leave with images that not only reflect their likeness but capture their spirit. Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for […] The post Geoff Ekstrom with Oakstream Images and Matthew Efird with Lighting Pros appeared first on Business RadioX ®.
2025-03-20
42 min
Pillars of Purpose
#55 Paul Zanardo - Kingdom First, Success Follows
Paul Zanardo, CEO of Zenardo Designs, discusses his business journey, faith, and marketing advice for entrepreneurs.Key Takeaways - Paul's business, Zenardo Designs, offers digital branding services including website design, social media, SEO, and graphic design - Paul emphasizes the importance of putting God first, then family, then business for success and balance - Networking, especially through local chambers of commerce, has been crucial for business growth - Paul advises entrepreneurs to focus on organic, relational-driven marketing rather than paid adsTopicsPaul's Business Background and Spiritual Journey - Started Zenardo Designs 10 years ago after a background in sales and marketing...
2025-03-20
28 min
Pillars of Purpose
#54 Patrick Krier - From Doubt to Devotion
Patrick Krier shares about his faith journey and experiences as a Christian business owner.Key Takeaways - Patrick grew up Catholic but came to evangelical faith about 3 years ago after hearing the gospel from a pastor - He emphasizes the importance of reading scripture, understanding church history/doctrine, and fearing the Lord - Patrick and his wife recently moved to Georgia, guided by feeling "at home" and finding a Reformed Baptist church - He advocates for sharing faith lovingly but truthfully, even with family members of different beliefsTopicsPatrick's Faith Journey - Grew up Catholic in Wisconsin, focused on "fearing...
2025-03-18
35 min
Pillars of Purpose
#52 Logan Kafer - Building Stronger Men
Logan Kafer shares on mental health, fatherhood, and personal growth for men.Key Takeaways - Logan emphasizes the importance of men finding community and vulnerability with other men to combat feelings of inadequacy - Cultivating desire and engagement in marriage and parenting requires intentional effort and reflection - Logan advocates for understanding others' perspectives and extending grace, recognizing everyone's actions make sense in their own context - Shifting focus from striving/performance to embracing one's identity as a beloved son of God is...
2025-03-11
43 min
Pillars of Purpose
#51 Amy Kluesner - Big Deals & Bigger Lessons
Attorney Amy Kluesner discusses business exit strategies and legal considerations for small business owners.Key Takeaways - Exit planning should start early, with clear goals and end vision in mind - Patient, humble approach and having documents/financials in order smooths exit process - Customer relationships and recurring revenue are key drivers of business value - Legal counsel early on can prevent costly issues later, even for small businessesTopicsAmy Kluesner's Background - A practicing attorney with 14 years' experience, and currently at Barnes & Thornburg, LLP - Specializes in mergers & acquisitions, especially for healthcare companies - Has handled hundreds of deals...
2025-03-06
37 min
Pillars of Purpose
#50 Donna Woolam - Unshaken: On Faith, Loss, and Purpose
Donna Woolam on her faith journey, navigating grief, and coaching Christian women.Key Takeaways - Donna's faith deepened through caring for her husband during cancer and navigating widowhood - Daily Bible reading and journaling have been crucial practices in Donna's spiritual growth - Donna now coaches Christian women to find purpose and possibility after life transitions - Key advice: Be your own medical advocate, allow yourself to process emotions, and lean into communityTopicsDonna's Faith Journey - Accepted Christ at 12, but lacked discipleship - Had "adult confession" around age 30 after reading Hebrews - Daily Bible reading and journaling became foundational...
2025-03-04
40 min
Pillars of Purpose
#44 Matthew Weaver – Walking with God
Matthew Weaver discusses his faith journey and insights on Christian living. Key Takeaways – Matthew transitioned from full-time pastoral ministry to teaching at a Christian school, finding renewed purpose and family balance – He emphasizes the importance of authentic relationships and being present with family in transferring faith to the next generation – Matthew advises struggling...
2025-02-11
53 min
Pillars of Purpose
#44 Matthew Weaver - Walking with God
Matthew Weaver discusses his faith journey and insights on Christian living.Key Takeaways - Matthew transitioned from full-time pastoral ministry to teaching at a Christian school, finding renewed purpose and family balance - He emphasizes the importance of authentic relationships and being present with family in transferring faith to the next generation - Matthew advises struggling believers to evaluate unconfessed sin, be honest with God, and press into Him during difficult seasons - He stresses the critical nature of prioritizing one's walk with J...
2025-02-11
53 min
Pillars of Purpose
#36 Joe Morgan - Guided By Faith
Joe Morgan opened up about his journey of faith, attributing it to witnessing the miracles of God and making a personal commitment to Him. He also discussed the enduring presence of God in their lives, emphasizing the miracles that sustained them through adversity. He emphasized the importance of having a fear and reverence for God in decision-making and highlighted the role of prayer in shaping his personal and professional decisions. Joe also reflected on his journey of building a company in the late 80s, sharing the emotional impact of being manipulated by an investor who took advantage of his...
2025-01-14
44 min
Pillars of Purpose
#32 Nathan Unger – Everyday Faith
Nathan Unger is the Associate Campus Pastor/Student Pastor at Bethlehem Church Oconee Campus. He and his wife, Anna of 9 years, have three wonderful boys at home with another one on the way! Nathan and Matthew discuss how they came to faith, how they are seeking to grow in the faith, and how they allow...
2024-12-31
43 min
Pillars of Purpose
#32 Nathan Unger - Everyday Faith
Nathan Unger is the Associate Campus Pastor/Student Pastor at Bethlehem Church Oconee Campus. He and his wife, Anna of 9 years, have three wonderful boys at home with another one on the way!Nathan and Matthew discuss how they came to faith, how they are seeking to grow in the faith, and how they allow their faith to influence their daily actions.
2024-12-31
43 min
Market Mavericks
#29 Matthew McReynolds – Building Stronger Franchises
Matthew McReynolds discusses his entrepreneurial journey and insights on franchising. Key Takeaways – Matthew has extensive experience as a franchisee (Mosquito Joe) and recently transitioned to franchise development – He emphasizes the importance of defining your “North Star” vision early in your career to guide decisions – Key lessons shared on business growth, work-life harmony,...
2024-12-19
50 min
Pillars of Purpose
#27 Cee Jay Besa - Mastering AI For Small Businesses
Cee Jay Besa, founder of Destiny Activation Marketing Agency discusses AI applications for small businesses and its future impact.Key Takeaways - AI is rapidly transforming business operations, offering efficiency gains in content creation, customer service, and marketing - Small businesses can leverage AI tools like ChatGPT to automate tasks and compete with larger companies - Adapting to AI is crucial; those who embrace it will have significant advantages in the near future - AI should be viewed as a powerful tool to...
2024-12-12
39 min
Pillars of Purpose
#26 Garrett Erath - Fail Early, Learn Big
Garrett Erath on parenting, family life, and balancing work and family as a Christian business owner.Key Takeaways - Intentional family traditions and activities (e.g. national park trips) help shape children's values and experiences - Embracing challenges and allowing kids to fail in safe environments builds resilience and problem-solving skills - Establishing clear boundaries between work and family time, including a weekly Sabbath, creates stability and predictability - Viewing both work and family as God-given callings helps balance priorities without conflictTopicsFamily Background and Stru...
2024-12-10
49 min
Pillars of Purpose
#25 Cole Flanders - Owning a Chick-fil-A Store
Cole Flanders' journey to becoming a new Chick-fil-A franchise owner and his leadership approach.Key Takeaways - Cole's 8-year journey to Chick-fil-A ownership involved multiple roles, including team member, leadership development program, and working with established operators - Opening a new Chick-fil-A involves intensive hiring (110 people) and training, with corporate support for the initial launch - Cole emphasizes intentional leadership development and culture-building as key to successful store operations and growthTopicsCole's Path to Chick-fil-A Ownership - Started in the poultry industry after college, wife beg...
2024-12-05
46 min
Pillars of Purpose
#24 Adam Tarver - Navigating Ambition with Purpose
Adam Tarver is the College Pastor at Prince Avenue Baptist Church. He, his wife Jillian, and their precious daughter Eleanor live outside of Athens Georgia. Adam discusses his faith journey.Key Takeaways - Adam's faith journey was shaped by supportive parents, overcoming social anxiety, and key mentors in college - He emphasizes the importance of community, honesty, and intentionality in living out one's faith - As a college pastor, Adam advises students to pursue their God-given talents strategically for God's glory - For parents, he recommends fostering open communication and allo...
2024-12-03
52 min
Pillars of Purpose
#23 Chris Lalomia - Networking, Systems, & Success
Podcast interview with Chris Lalomia for Matthew Efird's "Market Mavericks" showKey Takeaways - Chris Lalomia runs The Trusted Toolbox, a handyman/remodeling business, and hosts the Small Business Safari podcast - He emphasizes the importance of consistent training, knowing your numbers, and having systems in place to scale a service business - Chris advocates for networking, mentorship, and mastermind groups as key drivers of business growth and personal development - He's working on transitioning to a more strategic role by hiring a...
2024-11-28
37 min
Pillars of Purpose
#22 Brandt Akin - Building a Legacy through Intentional Fatherhood
A special episode of "The Family Table" featuring guest Brandt Akin discussing fatherhood, faith, and raising boys.Key Takeaways - Intentional parenting involves leveraging everyday moments to teach values and build character - Unstructured time is crucial for children's development and problem-solving skills - Preparing children for life's challenges is more important than removing obstacles from their path - Investing in marriage and maintaining date nights is vital for family healthTopicsFamily Structure and Traditions - Brandt is married to Morgan for 12 years with three boys: Luke (8), Will (6), and Eli (3) - Annual "adventure days" during spring break: scavenger hunts, varied...
2024-11-26
47 min
Pillars of Purpose
#21 Steve Graves - From Startup to Scale
Podcast interview with Steve Graves on business leadership, entrepreneurship, and work-life integration. He's offered our audience a free copy of his new book Flourishing!Key Takeaways - Steve Graves is a multi-faceted leader: author, CEO coach, business owner, and ministry supporter - Emphasizes the importance of objective business evaluation, understanding business lifecycle stages, and creating a "composite scorecard" for life - Advocates for compressed learning through relationships, reading, and application to accelerate growth - Stresses the value of developing a strong organizational culture as a key business assetTopicsSteve Graves' Background and Current Roles - Author with a weekly blog...
2024-11-21
52 min
Pillars of Purpose
#20 Franklin Scott - Instilling Faith and Purpose
Franklin Scott (affectionately known as Slim) faithfully served college students for many decades, with nearly 3 decades as the Senior Campus Minister at UGA's BCM. Franklin has been Matthew's mentor since his time at UGA.Franklin and Matthew talk about:How did his faith journey begin.How his faith influences his decisions.His advice on building good habits and what he would encourage them to do to strengthen their faith.How mentor's have shaped his life.His advice for someone who is struggling with their faith.How to discern God's call on your life.How to share your faith.What...
2024-11-19
58 min
Pillars of Purpose
#19 Steve Beecham - Building Success Through Connections
Steve Beecham is an author, speaker, and business owner. He owns Home Town Mortgage. He discusses his business experience, referral marketing strategies, and speaking career to provide insights for entrepreneurs.Key Takeaways - Referral-based businesses thrive on deep relationships; join multiple organizations to expand your network - Provide value and "wow" experiences to generate reciprocity and increase referrals - Speaking careers require consistent effort in marketing and building an audience - Diversifying business interests can lead to new opportunities and growthTopicsSteve Beecham's Business Background
2024-11-14
49 min
Pillars of Purpose
#18 Brennon Touchet - Facing Hard Situations in Faith
Brennon Touchet is the Discipleship Pastor at Galilee Christian Church in Jefferson, GA. He and his wife Heather live in the Jackson County area with their three girls. Brennon offers great insights into discipleship and building intimacy with God.Key Takeaways Brennon's faith journey was shaped by generational influence, starting with his grandfather's conversion Addressing sin directly and teaching repentance is crucial for passing faith to the next generation Studying Scripture holistically reveals deeper connections and beauty in God's narrative Embracing difficult situations with faith leads to spiritual growth...
2024-11-12
44 min
Pillars of Purpose
#17 Robert Downey - From Risk-Taking to Results
Rob Downey, founder of Simply Be Found, discusses his company and experience in the digital marketing industry. He discusses how Simply Be Found helps small businesses with listing management, social media marketing, and AI-powered SEO. Rob shares his background, including previously selling companies to venture capital groups and working in the franchise industry.Rob explains why small businesses should not just focus on a Google My Business profile, but instead get listed across a wide network of 500+ directories, voice assistants, and search engines. He outlines the benefits of this approach and how Simply Be Found's $39/month service...
2024-11-07
33 min
North Fulton Business Radio
Lighting Up Business Success, with Matthew Efird, Lighting Pros
Lighting Up Business Success, with Matthew Efird, Lighting Pros (North Fulton Business Radio, Episode 813) The owner of Lighting Pros, Matthew Efird, joins host John Ray in this episode of North Fulton Business Radio. They discuss Matthew’s innovative approach to business, adding an outdoor lighting business to his seasonal Mosquito Joe franchise. Matthew elaborates on […]
2024-11-06
00 min
North Fulton Business Radio
Lighting Up Business Success, with Matthew Efird, Lighting Pros
Lighting Up Business Success, with Matthew Efird, Lighting Pros (North Fulton Business Radio, Episode 813) The owner of Lighting Pros, Matthew Efird, joins host John Ray in this episode of North Fulton Business Radio. They discuss Matthew's innovative approach to business, adding an outdoor lighting business to his seasonal Mosquito Joe franchise. Matthew elaborates on […] The post Lighting Up Business Success, with Matthew Efird, Lighting Pros appeared first on Business RadioX ®.
2024-11-06
32 min
North Fulton Business Radio
Lighting Up Business Success, with Matthew Efird, Lighting Pros
Lighting Up Business Success, with Matthew Efird, Lighting Pros (North Fulton Business Radio, Episode 813) The owner of Lighting Pros, Matthew Efird, joins host John Ray in this episode of North Fulton Business Radio. They discuss Matthew's innovative approach to business, adding an outdoor lighting business to his seasonal Mosquito Joe franchise. Matthew elaborates on […] The post Lighting Up Business Success, with Matthew Efird, Lighting Pros appeared first on Business RadioX ®.
2024-11-06
32 min
North Fulton Studio
Lighting Up Business Success, with Matthew Efird, Lighting Pros
Lighting Up Business Success, with Matthew Efird, Lighting Pros (North Fulton Business Radio, Episode 813) The owner of Lighting Pros, Matthew Efird, joins host John Ray in this episode of North Fulton Business Radio. They discuss Matthew’s innovative approach to business, adding an outdoor lighting business to his seasonal Mosquito Joe franchise. Matthew elaborates on […]
2024-11-06
00 min
Pillars of Purpose
#16 Cole Flanders - Parenting with Faith
Conduct a podcast interview with Cole Flanders for "The Family Table" series, discussing parenting and family life.Key Takeaways - Cole emphasizes intentional parenting, focusing on instilling concepts rather than just rules - The Flanders family prioritizes Sabbath-keeping as a key tradition to pass down - Cole balances demanding work as a Chick-fil-A operator with intentional family time - Parenting resources like Paul David Tripp have significantly shaped their approachTopicsCole's Family Backgrou...
2024-11-05
42 min
Pillars of Purpose
#15 Joe Morgan - Never Say No to Opportunity
Interview with Joe Morgan on his entrepreneurial journey and business insights for Market Mavericks. He operates multiple businesses with a specialty in technology and patents.Key Takeaways - Joe emphasizes the importance of business plans, even for experienced entrepreneurs - Intellectual property and patents can be lucrative opportunities, often overlooked by many - Maintaining work-life balance and prioritizing family is crucial for long-term success - Networking and never saying no to meetings can lead to significant opportunitiesTopicsCurrent Business Overview - Joe currently...
2024-10-31
44 min
Pillars of Purpose
#14 Kevin Shaw - Faithful Stewardship
Special guest interview with Kevin Shaw for the "Belief Builders" podcast segment of Pillars of Purpose. Kevin and his wife Diana live in Atlanta and have three adult children and two children-in-laws. Kevin has experience as a business owner, investor, and currently is the CEO of a thriving retirement community in Atlanta, Georgia. He shares about his faith impacting every area of his life.Key Takeaways - Kevin's faith journey began in college, evolving from a works-based to a faith-based understanding of salvation - Mentorship and discipleship have been crucial in Kevin's spiritual grow...
2024-10-29
29 min
Pillars of Purpose
#13 Ovie Mughelli - Perseverance, Pro Bowls, & New Ventures
Former NFL Pro Bowl player Ovie Mughelli shares about his career journey, leadership lessons, and current work in healthcare advocacy.Key Takeaways - Ovie's journey from underdog to NFL Pro Bowl fullback exemplifies perseverance and striving for excellence - Leadership lessons learned from NFL teammates/coaches: lead by example, hold others accountable, be authentic - Post-NFL, Ovie advocates for health equity through wellness programs for companies - Key advice: Cultivate and maintain genuine relationships with 20-30 key people in your network
2024-10-24
55 min
Pillars of Purpose
#12 Nathan Unger - Rescue to Resilience
Nathan Unger is the Associate Campus Pastor/Student Pastor at Bethlehem Church Oconee Campus. He and his wife, Anna of 9 years, have three wonderful boys at home with another one on the way!Key Takeaways - Importance of balancing family traditions with flexibility and intentionality - Value of allowing children to experience both success and failure to build resilience - Significance of celebrating children's achievements and modeling outward-focused behavior - Need for tailored parenting approaches based on each child's unique personality and love languageTopicsFamily B...
2024-10-22
40 min
Pillars of Purpose
#11 Scott Specker - Leading with Strengths, Not Limits
Scott Specker, owner of multiple businesses including Five Star Painting, Top Rated Gutters, and others, discusses his entrepreneurial journey and leadership insights.With over 18 years of experience in the consumer products industry, Scott has honed his skills as an International Sales and Marketing Professional. His deep understanding of consumer behavior has enabled him to successfully navigate complex markets and deliver outstanding results.Beyond his professional achievements, Scott is a dedicated community leader. He has served as a Small Group Leader at Browns Bridge Church, a Franchise Advisory Committee Member for Five Star Painting, and a...
2024-10-17
41 min
Pillars of Purpose
#10 Doug Smith - Parenting with Purpose
Doug Smith and his lovely wife Jenny of 32 years have two amazing children and two lovely children-in-laws. Doug is a long-time friend and mentor of Matthew’s and he serves on Matthew’s board of advisors. Pull up a chair to The Family Table and enjoy as Doug shares incredible wisdom for parents, couples, and individuals looking to deepen their family bonds!Key Takeaways - Consistently affirm children's inherent worth/beauty to shape their trajectory - Balance work/family by being present and involved in kids' lives/interests - Process...
2024-10-15
36 min
The Family Table
#10 Doug Smith – Parenting with Purpose
Doug Smith and his lovely wife Jenny of 32 years have two amazing children and two lovely children-in-laws. Doug is a long-time friend and mentor of Matthew’s and he serves on Matthew’s board of advisors. Pull up a chair to The Family Table and enjoy as Doug shares incredible wisdom for parents, couples, and individuals...
2024-10-15
36 min
Pillars of Purpose
#9 Andrew Spikes - From Side Hustle to Success
Andrew Spikes is the owner of Missio, a digital marketing agency whose mission is to glorify God with digital marketing. As a rapidly growing business (highest ranked Christian digital marketing agency two years running on the Inc 5000 list), Andrew shares powerful insights into building a team around culture and mission. You can learn more about Missio here and you can connect with Andrew on LinkedIn.Key Takeaways - Missio is a fast-growing Christian digital marketing agency, twice named to the Inc. 5000 list - Andrew emphasizes the importance of c...
2024-10-10
47 min
Pillars of Purpose
#8 Justin Seibert - The Power of the Holy Spirit
Justin Seibert is the Owner of Sign Bros in Athens, GA. He and his wife Allison live in Jefferson GA with their three boys. He is a faithful follower of Jesus Christ actively pursuing living a life on Mission. Justin offers great insight into being filled with Holy Spirit and how He can impact every area of our lives.Key Takeaways - Justin's faith journey evolved from a slow, steady climb to a transformative experience with the Holy Spirit in January 2023 - He emphasizes the importance of submission to Jesus and actively inviting the Holy Spirit's presence daily...
2024-10-08
38 min
Pillars of Purpose
#7 Chris Hanks - The Cost of Change
Chris Hanks is the Founder of the Institute for Entrepreneurship. After various successful stints in developing entrepreneurship programs at colleges like The University of Georgia, Georgia State, and Kennesaw State, Chris is focused on developing the community within the Institute. You can connect with Chris through the Institute's website or via LinkedIn.Key Takeaways Chris is committed to building a transformational organization focused on impact rather than just information Systems and people development are crucial for business growth and scaling Work-life balance is a myth; instead, focus on...
2024-10-03
45 min
Pillars of Purpose
#6 Nick Vipperman - Faith in Action
Nick Vipperman is the Senior Pastor of Galilee Christian Church in Jefferson GA.Some of the Key Questions:* How did you discern God's call in your life? 8:10* What practices/habits have been key in building your faith? 11:54* What advice would you have for somebody who may be struggling in their faith? 16:12* What is a way that you look to seek to pass on your faith to your children? 28:13* What advice would you give to yourself 10 years ago? 34:38
2024-10-01
39 min
Northeast Georgia Business Radio
Matthew Efird with Lighting Pros
Matthew Efird Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for transforming your outdoor space with stunning, customized lighting solutions. Services include Christmas lights, landscape lights, event lighting and permanent RGB Christmas lights. They install in Georgia and support their franchisees. Do you love Christmas and the holiday season as much as they do? […]
2024-09-01
00 min
Northeast Georgia Studio
Matthew Efird with Lighting Pros
Matthew Efird Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for transforming your outdoor space with stunning, customized lighting solutions. Services include Christmas lights, landscape lights, event lighting and permanent RGB Christmas lights. They install in Georgia and support their franchisees. Do you love Christmas and the holiday season as much as they do? […]
2024-09-01
00 min
Northeast Georgia Studio
Matthew Efird with Lighting Pros
Matthew Efird Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for transforming your outdoor space with stunning, customized lighting solutions. Services include Christmas lights, landscape lights, event lighting and permanent RGB Christmas lights. They install in Georgia and support their franchisees. Do you love Christmas and the holiday season as much as they do? […]
2024-09-01
00 min
Northeast Georgia Business Radio
Matthew Efird with Lighting Pros
Matthew Efird Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for transforming your outdoor space with stunning, customized lighting solutions. Services include Christmas lights, landscape lights, event lighting and permanent RGB Christmas lights. They install in Georgia and support their franchisees. Do you love Christmas and the holiday season as much as they do? […] The post Matthew Efird with Lighting Pros appeared first on Business RadioX ®.
2024-09-01
19 min
Northeast Georgia Business Radio
Matthew Efird with Lighting Pros
Matthew Efird Matthew Efird/Lighting Pros Lighting Pros is your go-to expert for transforming your outdoor space with stunning, customized lighting solutions. Services include Christmas lights, landscape lights, event lighting and permanent RGB Christmas lights. They install in Georgia and support their franchisees. Do you love Christmas and the holiday season as much as they do? […]
2024-09-01
00 min
Pillars of Purpose
#5 Market Mavericks - Matthew Efird
Matthew Efird shares his journey from working at a pharmacy management company to becoming a business owner, investing in Mosquito Joe and Lighting Pros. He discusses the challenges and successes he faced in starting and growing these businesses, as well as the decision to create a franchise system to support other seasonal business owners. Matthew emphasizes the importance of being a good steward of his investments and the value of embracing new challenges while acknowledging the need to balance ambition with practicality. Matthew also discusses the significance of defining core values and hiring employees...
2024-08-29
33 min
The Family Table
#4 The Family Table – Matthew Efird
Matthew Efird introduces The Family Table podcast, which focuses on family values and experiences. He shares personal details about his family, including their traditions and the format of the podcast. He also discusses the core values and parenting strategies within his family, emphasizing the importance of respect, helping each other, responsibility, and independence. Additionally, he...
2024-08-29
25 min
Pillars of Purpose
#4 The Family Table - Matthew Efird
Matthew Efird introduces The Family Table podcast, which focuses on family values and experiences. He shares personal details about his family, including their traditions and the format of the podcast. He also discusses the core values and parenting strategies within his family, emphasizing the importance of respect, helping each other, responsibility, and independence. Additionally, he details the strategies for maintaining strong relationships within the family, including regular date nights and intentional time investment in their children. The conversation also touched on the challenges of navigating the pull between personal and professional commitments, and the...
2024-08-29
25 min
Pillars of Purpose
# 3 Belief Builders - Matthew Efird
Matthew Efird introduces the Belief Builders podcast, which aims to explore individuals' spiritual journeys and the influence of faith on their lives. He shared his own faith journey, highlighting key moments that shaped his beliefs and strengthened his faith. Throughout the discussion, Matthew emphasizes the importance of seeking wisdom and inspiration from various sources to deepen one's faith, integrating faith into daily routines, and discerning God's calling. Matthew also discusses the significance of sharing and passing on faith, stressing the need to live out one's faith consistently and engage in meaningful conversations to introduce others to the...
2024-08-29
34 min
Pillars of Purpose
#2 Why a Podcast - Pillars of Purpose
Matthew Efird shares his motivation for starting the podcast, highlighting the insights he has gained from his board of advisors and his desire to continue exploring the three areas of faith, family, and finances. The podcast aims to provide practical advice, inspirational stories, and thought-provoking discussions to help listeners build a well-rounded perspective on living a life of meaning.
2024-08-28
05 min
Pillars of Purpose
#1 Intro for Pillars of Purpose Podcast
Matthew Efird introduces the Pillars of Purpose Podcast, which explores the core aspects of living a life with purpose through faith, family, and finances. The podcast features three main themes: Belief Builders, The Family Table, and Market Mavericks, each offering unique insights and advice for listeners.
2024-08-28
01 min