Shows
Homegrown HustleMarketing Is Not the Leverage—Leadership IsSUMMARY:In this high-signal episode, host Matt Eickman sits down with Tim Brown, CEO and Founder of Hook Agency, to dissect what actually drives scalable growth in home service businesses heading into 2026. Moving beyond surface-level marketing tactics, Tim reframes growth as a leadership, systems, and mindset challenge—where marketing only amplifies what already exists operationally.The conversation explores agentic AI as an operational advantage (not a silver bullet), the compounding power of Google Business Profile dominance, and why referral ecosystems outperform paid leads at scale. Tim introduces the concept of the “Local Referral Mafia,” a grassr...
2025-12-191h 00
Homegrown HustleThe Sauna Renaissance: Science, Culture & Entrepreneurship with Sierra BlakeSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman sits down with Sierra Blake, Adjunct Professor at Augsburg University and Founder/CEO of Saint Lucie, the company behind the rapidly emerging “sauna serum.” Sierra unpacks the neuroscience, physiology, and cultural anthropology behind sauna and cold-plunge practices—tracing them from ancient rituals to modern wellness movements fueled by COVID-era behavioral shifts. She breaks down her journey “from research to ritual” as she moved from academic study and IRB-approved research design to the creation of a startup at the beginning of a national sauna renaissance. The conversation spans addiction...
2025-12-1252 min
Homegrown HustleBuilt Different: How Reuben Saltzman Raised the Standard for an Entire IndustrySUMMARY:In this master-level episode of Homegrown Hustle, host Matt Eickman sits down with Reuben Saltzman, CEO of StructureTech and co-host of the long-running podcast Structure Talk. Reuben unpacks two decades of scaling a service business from a family operation to a nationally respected authority—anchored in craftsmanship, systems, obsessive consistency, and unwavering customer standards.This conversation is a blueprint for any entrepreneur in the home-service space: building trust through education, productizing expertise, navigating scope creep, managing price integrity, and creating content that compounds for years. Reuben’s journey demonstrates exactly what it takes to beco...
2025-12-0559 min
Homegrown HustleScaling Disruption: Mental Health to Market GrowthSUMMARY:In this episode of the Homegrown Hustle, host Matt Eickman sits down with Jim Keenan, CEO and Founder of POR, LLC (Emotional Wellness Services) and co-founder of Cannesota. We unpack Jim’s journey from clinician to entrepreneur—how he built a multi-service behavioral health company, leveraged those fundamentals into new ventures, and now navigates growth, regulation, and innovation in emerging markets. With PhD-level insight, Jim and Matt explore the intersection of mental-health services, business scalability, leadership mindset, and industry disruption. Expect deep dives into strategic timing, culture building, regulatory navigation, mission-driven entrepreneurship, and the hard lessons of l...
2025-11-2153 min
Homegrown HustleFrom Barback to Business Empire: How Brent Frederick Built Minnesota’s Restaurant PowerhouseSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman sits down with Brent Frederick, founder of Jester Concepts, the restaurant group behind Twin Cities staples like Burrow, Parlor, Butcher & the Boar, Starling, and Rustica Bakery. Brent shares his journey from bussing tables at Joe’s Crab Shack to building a 13-location hospitality brand employing over 500 people. This PhD-level deep dive explores entrepreneurship through the lens of restaurant management—balancing creative vision with operational excellence, the economics of restaurant scaling, leadership culture, and resilience through crises like the housing crash and COVID-19. Whether you’re in hospitality or any...
2025-11-1440 min
Homegrown HustleThe Hunt for Passion: Turning Obsession into OpportunitySUMMARY:In this episode of Homegrown Hustle, host Matt Eickman sits down with Ben Racine and Max Erickson of Day and Night Outdoors to explore how a lifelong passion for hunting evolved into a thriving guide service. From early memories in the woods to building a community around waterfowl hunting, the conversation dives deep into the cultural, economic, and emotional layers of outdoor entrepreneurship. Listeners get a behind-the-scenes look at how grit, relationships, and respect for nature translate into business success—and why making hunting more accessible to younger generations is vital for the future.
2025-10-1746 min
Homegrown HustleFrom Nursing to Natural Skincare: Michelle Hamilton’s Journey with Dandelion NaturalsSUMMARY:In this conversation, Matthew Eickman interviews Michelle Hamilton, founder and CEO of Dandelion Naturals, about her journey from nursing to entrepreneurship. Michelle shares her passion for holistic living and natural products, the challenges of building a business, and the importance of quality and customer interaction. They discuss the significance of mentorship, financial management, and the influence of family values on her business approach. The conversation highlights the power of community, the importance of staying true to oneself, and the excitement of pursuing one's passions in business.KEY TAKEAWAYS:Michelle transitioned from nursing...
2025-10-1043 min
Structure TalkBat poop, mouse poop, and wildlife control (with Matthew Eickman)To watch a video version of this podcast, click here: https://youtu.be/5yOQW18UmVAIn this episode, Reuben Saltzman and Tessa Murry welcome Matthew Eickman from Abra Kadabra Pest Control to discuss the intersection of pest control and home inspections. They explore the importance of community in business growth, the challenges of misidentification in pest issues, and the significance of building relationships between home inspectors and pest control providers. Matthew shares insights on preventative measures for homeowners, the costs associated with pest control services, and the unique challenges of wildlife control. The conversation...
2025-10-0756 min
Homegrown HustleFrom Diapers to Downloads: Building Community and Influence Without Even Trying with Monica EickmanSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman sits down with a uniquely qualified guest—his wife, Monica Eickman, founder of the Momma-sota Podcast and leader of a rapidly growing online mom community. What began as casual Facebook group conversations evolved into an authentic content ecosystem supporting over 4,000 local moms—many of whom are also entrepreneurs. Monica opens up about her intuitive path to influence, community building without sales tactics, and how discomfort with tech didn’t stop her from developing an impactful virtual team and weekly event resources for busy parents.Through the le...
2025-07-1844 min
Homegrown HustleFrom Chainsaws to Culture: How Wes Nichols Scaled Pro Tree Into a Destination WorkplaceSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman sits down with Wes Nichols, a bold operator who transformed his teenage side hustle into a thriving 30-person tree care enterprise. As the founder of Pro Tree Outdoor Services, Wes shares his raw and strategic journey from a high schooler tossing logs into pickup beds to a visionary building one of the most respected blue-collar brands in the Midwest.This episode is a masterclass in entrepreneurial scale: from EOS implementation and financial systems to managing blue-collar talent and investing in fleet efficiency. Wes brings a...
2025-07-1157 min
Homegrown HustleFixing a Broken System: How Peter P. Follesé Scaled an Insurance EmpireSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman sits down with Peter P. Follesé, the owner of National Insurance Brokers, to dissect the myth of "boring insurance" and reveal a growth blueprint rooted in culture-first leadership, system building, and brutal entrepreneurial honesty.From slinging drinks at a bar to becoming a top seller of a groundbreaking 3-year insurance policy, Peter shares how he built one of Minnesota's fastest-scaling insurance agencies—without sacrificing authenticity or hustle. This conversation offers rare, tactical insights into navigating acquisitions, building high-retention teams, and transforming reactive industries into consultative ser...
2025-07-0436 min
Homegrown HustleFrom Liquor Stores to Legacy: How the Streeter Family Built a Real Estate EmpireSUMMARY:In this powerful episode of Homegrown Hustle, host Matt Eickman sits down with Matt Streeter of Streeter Companies to unpack one of the most fascinating family business evolutions in Minnesota's commercial real estate scene. From humble beginnings in liquor retail to becoming one of the most trusted names in property development and management, the Streeter story is a case study in strategic relationships, generational stewardship, operational discipline, and patient capital.Matt Streeter offers an insider's look into the nuanced world of neighborhood commercial development, explaining how their family’s hyper-local focus has driven both re...
2025-06-2735 min
Homegrown HustleFrom Foreclosures to Fortunes: How Michael Ruhland Turns Risk into Real Estate RewardsSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman sits down with Michael Ruhland — Branch Manager at LendSmart Mortgage, real estate investor, and strategic finance expert — for a deep dive into the mechanics of wealth-building through real estate lending, commercial property acquisition, and leveraging risk. This conversation dissects not just deals, but decision-making frameworks that serious entrepreneurs can apply to navigate volatile markets with clarity and precision.Michael shares how his 25-year career in mortgage lending, paired with a strategic mindset and entrepreneurial grit, helped him pivot from the 2008 financial crisis to building a high...
2025-06-2031 min
Homegrown HustleFrom Bankrupt to Billionaire Mindset: Rafik Moore's $100M Blueprint for Entrepreneurial Real EstateSUMMARY:In this powerful and deeply personal episode of Homegrown Hustle, host Matt Eickman sits down with Rafik Moore, the visionary CEO of Brait Capital, to dissect the mindset, mechanics, and mission behind building a 9-figure real estate empire from nothing—after bankruptcy.Rafik shares the raw truths of flipping his first failed house, the emotional scars of 2008, and the alchemy of turning distressed assets into stabilized, cash-flowing gold. More than a how-to on real estate investing, this episode is an advanced seminar on value creation, abundance thinking, ethical capitalism, and transformational leadership.Yo...
2025-06-1355 min
Homegrown HustleFrom Soot-Covered Beginnings to Culture-Driven Growth: How Small Business Leaders Drive Innovation and Build LegacySUMMARY: In this insightful episode of Homegrown Hustle, host Matt Eickman sits down with Philip Eickman, Director of Operations at Abra Kadabra, to explore the transformative journey from a comfortable, stagnant job to co-leading a fast-growing, family-run wildlife control business. Together, they delve into the pivotal moments that have shaped their leadership philosophy, the importance of intentional culture-building, and the growing pains of scaling a business during unprecedented times.Philip shares his personal evolution—from feeling lost after high school to becoming a key architect of Abra Kadabra's apprenticeship program and operational growth. The conversation go...
2025-06-0658 min
Homegrown HustleMastering Marketing for Home Services with Matt EickmanSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman shares valuable insights for local businesses, particularly in the home service industry. He discusses effective marketing strategies, emphasizing the importance of Google My Business, customer engagement, and leveraging social media to drive revenue. Matt encourages business owners to actively manage their customer databases and utilize community support to enhance their visibility and success. In this episode, Eickman discusses effective strategies for business growth, focusing on leveraging social media, understanding the difference between leads and actual business, and maximizing marketing budgets. He emphasizes the importance of consistency and...
2025-05-3047 min
Homegrown HustleDisrupting 'I Do': How Bridal Aisle Boutique Rewrote the Rules of the Wedding IndustrySUMMARY:In this thought-provoking episode of Homegrown Hustle, host Matt Eickman sits down with Annette and Brad Hall, co-founders of Bridal Aisle Boutique, to dissect the evolution of a business that dared to defy convention in one of the most traditional markets: bridal retail.More than a story about wedding gowns, this conversation is a deep dive into entrepreneurial ingenuity—blending brick-and-mortar resilience, consumer psychology, and lean startup principles. From consignment roots to operating a 22-person team and launching a budget-focused bridal outlet, the Halls reveal what it means to scale authentically, build trust in a...
2025-04-1843 min
Homegrown HustleThe Bumblebee Effect: Marketing Alchemy, Generational Psychology, and the Science of Being MemorableSUMMARY:In this compelling episode of Homegrown Hustle, host Matt Eickman sits down with marketing strategist and public speaker Jill Morrison of Bee Memorable Marketing, LLC. Jill reveals the methodical, data-informed, and psychologically attuned foundations of her marketing philosophy—offering a masterclass in strategy, execution, and human behavior.Together, they explore how generational psychology reshapes marketing tactics, the economics of authenticity in a digital age, and how businesses can transition from ad spend to brand resonance. Jill dissects how to create scalable customer experiences, build referral cultures, and optimize social media visibility while remaining deeply ro...
2025-04-1153 min
Homegrown HustleDisrupting Cannabis & Building Ethical EmpiresSUMMARY:In this episode of Homegrown Hustle, we dive into the evolving world of cannabis entrepreneurship with three industry trailblazers Matthew Robidou, Margi Scott, Nate Milstein from the Minnesota cannabis scene. From breaking stigmas to navigating regulatory gray areas, these pioneers are redefining how cannabis is grown, marketed, and consumed.KEY TAKEAWAYS:Cannabis entrepreneurship requires resilience – Regulatory shifts can make or break a business.The knowledge gap is real – Consumers & lawmakers often misunderstand cannabis science.Ethical production matters – The industry is flooded with low-quality, unsafe products.Microdosing & functional cannabis are the future – Cannabis isn’t ju...
2025-03-281h 22
Homegrown HustleTurning Data into Decisions: How to Build a Smarter Business with Gary KramlichSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman sits down with Gary Kramlich, CEO of Otter Analytics, to explore the power of data-driven decision-making in business. With a background that spans from West Point to the Pentagon to working with manufacturing firms, Gary shares his expertise on how businesses can leverage data to drive growth, mitigate risk, and make better strategic decisions.For entrepreneurs with a growth mindset, this conversation is packed with insights on how to cut through the noise, find meaningful patterns, and take actionable steps toward scaling their businesses. Whether...
2025-03-2149 min
Homegrown HustleThe Hidden Secrets of Marketing Success with Kyle Scott (NorthWing Digital) and Tracy Kelly (Paperboy Marketing)SUMMARY:Welcome to Homegrown Hustle, where local brilliance takes center stage. In this episode, host Matt Eickman sits down with Kyle Scott (NorthWing Digital) and Tracy Kelly (Paperboy Marketing)—two of Minnesota’s top marketing minds—to discuss what really drives business growth. From the power of kindness in business to the changing landscape of digital and paper marketing, this episode is packed with actionable insights for entrepreneurs looking to scale their businesses.We uncover why marketing success isn’t just about strategy—it’s about relationships, pricing transparency, and adapting to evolving consumer attention. Whether you’...
2025-03-141h 12
The EO Visionary Voices PodcastFrom Baseball to Business: Building a 40-Employee Pest Control Empire with Matthew EickmanIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Matthew Eickman, CEO of Abercadabra Pest and Wildlife Control. Matthew shares insights into his journey of taking over the family business, the importance of balancing work and family life, and his involvement with the Entrepreneurs Organization (EO). He discusses the significance of personal development, networking, and the frameworks that have helped him grow his business. Matthew emphasizes the value of community and learning from others' experiences, as well as the importance of setting boundaries to maintain a healthy work-life balance.TakeawaysMatthew Eickman is...
2025-03-1124 min
Homegrown HustleLeadership, Legacy & Growth with Scott EickmanSUMMARY:In this compelling episode of Homegrown Hustle, host Matt Eickman sits down with his father, Scott Eickman, to unpack a lifetime of leadership insights, personal philosophies, and the impact of a values-driven career. Scott, an experienced corporate leader and father of six, shares his unconventional career path, emphasizing purpose over ladder-climbing, the importance of relationships in leadership, and how fostering a strategic mindset in teams leads to success. This episode is a must-listen for entrepreneurs who want to build sustainable businesses while maintaining strong personal values.KEY TAKEAWAYS:Leadership is about influence...
2025-03-071h 15
Homegrown HustleWhy Your Hiring Process is Costing You Thousands (And How to Fix It!) With Kirstyn Sansom, CEO of Sansom StaffingSUMMARY:💡 Thinking about hiring in 2025? You might be doing it wrong.In this power-packed episode of Homegrown Hustle, host Matt Eickman sits down with Kirstyn Sansom, CEO of Sansom Staffing, to uncover the real state of hiring, staffing, and leadership in today’s job market. From leaving corporate America to building a people-first business, Kirstyn shares her raw, no-BS insights on finding the right talent, leveraging AI in recruiting, and the one hiring mistake that could cost you thousands.KEY TAKEAWAYS:✅ People over profits. Building a successful staffing business isn’t just ab...
2025-02-2843 min
Homegrown HustleEP 81: Sales, Storytelling & Six-Figure Comebacks: The Art of Closing Deals with Andrew Seifert of Southwest ConsultingSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman sits down with Andrew Seifert, an executive sales coach from Southwest Consulting and a seasoned entrepreneur. They dive deep into the art of sales, the psychology of coaching, and how yoga, storytelling, and horses can transform your approach to business.Andrew shares powerful insights from his time at Oracle, his experiences running a yoga studio, and how he turned financial disaster into a six-figure comeback. If you're an entrepreneur looking to close more deals, refine your leadership skills, or develop an unbeatable mindset, this is...
2025-02-2154 min
Homegrown HustleBuilding Stronger Businesses: Kathi Schaff on the Minnesota Chamber’s ImpactSUMMARY:
In this episode, Matt Eickman chats with Kathi Schaff, Senior Account Executive at the Minnesota Chamber of Commerce, about the Chamber's role in supporting local businesses. They discuss advocacy, sustainability initiatives, networking opportunities, and small business resources. Kathi highlights collaboration with local chambers, leadership development, and success stories showcasing the Chamber's impact. The conversation also reflects on challenges like the COVID-19 pandemic and economic concerns, emphasizing the Chamber’s commitment to fostering a supportive and thriving business environment in Minnesota.
KEY TAKEAWAYS:
The Minnesota Chamber has six full-time advocates at the Capitol.
Sm...
2025-01-3149 min
Homegrown HustleBuilding Trust and Ensuring Safety: Matt Eickman on Pest Control in Commercial Real EstateIn this insightful conversation, Matt Eickman, CEO of Abra Kadabra, highlights the critical role of tenant satisfaction and proactive communication in pest control for commercial real estate. He explores the importance of building trust with tenants, implementing effective pest management strategies, and maintaining clean environments to prevent infestations. Matt also delves into the value of clear communication in addressing tenant concerns and the need for vigilance in identifying and mitigating rodent issues. This discussion offers practical advice and valuable perspectives on fostering healthier, safer workplaces through strategic pest management practices.
KEY TAKEAWAYS:
Pest...
2025-01-2442 min
Homegrown HustleMasterminds, Mindsets, and More: A Conversation with Josh JohnSUMMARY:In this episode of Homegrown Hustle, host Matt Eickman speaks with Josh John, CEO of the Creative Business Council. They discuss Josh's journey from being a classically trained musician to a business consultant, the importance of understanding enterprise value, and the mindset of business owners. The conversation delves into the significance of working smarter, the role of masterminds in business growth, and the emotional challenges faced by business leaders. Josh emphasizes the need for financial acumen, effective communication, and creating opportunities for team members to thrive. The episode concludes with a powerful definition of hustle and...
2025-01-1743 min
Homegrown HustleReflecting on 2024: Lessons, Growth, and Plans for the Future - FAQ Special EpisodeSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman reflects on the growth and learning experienced throughout 2024. He shares memorable moments from the podcast, highlights inspiring guest stories, and discusses the unexpected lessons learned from hosting. The conversation also delves into the evolution of the podcast, its impact on the local business community, and offers valuable advice for aspiring entrepreneurs. Looking ahead, Matt shares his plans for 2025, emphasizing the importance of community and continuous improvement.
KEY TAKEAWAYS:
The podcast aims to inspire local entrepreneurs and businesses.
Community feedback has been crucial for...
2025-01-1030 min
Homegrown HustleBrewing Success: Jim Watkins on Innovation, Growth, and Leadership at Sociable Cider WerksSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Jim Watkins, the visionary behind Sociable Cider Werks. They discuss the unique approach to cider making, the challenges and opportunities in the beverage industry, and the importance of profitability and team development. Jim shares insights on navigating market changes and building a full-service beverage brand, emphasizing the lessons learned through structure and adaptability. In this conversation, the speaker discusses the importance of articulating a clear vision and company culture, the challenges of product development, and the necessity of building expertise in product testing. They emphasize the...
2024-12-271h 12
Homegrown HustleProfessional Development: A Deepdive With Todd Rooker of Rooker Financial Consulting and Josh Swisher of Northface ConstructionSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman engages with Todd Rooker from Rooker Financial Consulting and Josh Swisher from Northface Construction to explore the profound impact of parenting on personal and professional development. They discuss their own upbringings, the importance of instilling a strong work ethic, and the balance between nurturing and challenging children. The conversation delves into the pitfalls of overindulgence in parenting, the significance of effective communication, and the role of ego in success. Ultimately, the episode emphasizes the importance of leading by example and fostering resilience in the next generation. In...
2024-12-131h 02
Homegrown HustleAbra KadaBros: Bros take on the Historic Riverfront 5k Run/WalkSUMMARY:
Join the Eickman brothers—Matt, Andy, and Phil—as they take on the Historic Riverfront 5K Run/Walk, a beloved community tradition since 2005. Organized by the STAWNO Fundraising Committee, this annual event has grown into a cornerstone of local pride, attracting participants from near and far to celebrate their achievements with prizes and camaraderie.
In 2023, the event partnered with the Sheridan Neighborhood Organization (SNO) to expand its reach and further its mission of fostering civic engagement, strengthening community bonds, and supporting neighborhood initiatives.
Abra Kadabra is hono...
2024-12-0606 min
Homegrown HustleWeaving Success: How Anna Colbenson Built Miss A CrochetSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Anna Colbenson, the founder of Miss A Crochet, who shares her journey of starting a crochet business during the pandemic. Anna discusses her experiences with social media, the importance of authenticity in content creation, and the challenges of balancing her business with her college studies. She emphasizes the significance of pricing her work appropriately and the support she receives from her family. The conversation also touches on Anna's aspirations for the future and her definition of hustle in today's world.
KEY TAKEAWAYS:
...
2024-11-2237 min
Homegrown HustleSupporting Local Businesses: A Definitive Guide With Michelle Sharp of Meet the Minnesota MakersSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman speaks with Michelle Sharp, founder of Meet the Minnesota Makers. They discuss the importance of local businesses, the journey of building a community around artisans and farmers, and the impact of storytelling in connecting consumers with local products. Michelle shares her experiences in creating a platform that supports local makers, the significance of shopping local, and the challenges faced by small business owners. The conversation highlights the interconnectedness of the food ecosystem and the role of cottage producers in Minnesota's economy. In this conversation, Michelle Sharp discusses...
2024-11-1558 min
Be More Than A FiduciaryMatthew Eickman: It's OK to Pay More If...Matthew Eickman is the chief legal officer at the Fiduciary Law Center (FLC), where he brings over two decades of specialized experience in fiduciary responsibilities, defined contribution and benefit plans, and executive compensation programs. In 2023, Matthew was inducted as a Fellow of the American College of Employee Benefits Counsel, a prestigious recognition in his field.Before joining FLC, he was the national retirement practice leader at a firm advising over 850 retirement clients with $16 billion in assets. In this role, he led ERISA 3(21) and 3(38) consulting, served on the Investment Advisory Board, and launched an advisor-managed accounts program. He...
2024-11-0635 min
Homegrown HustleAbra KadaBros - Clay Health & Care and Brost ClinicSUMMARY:
In this very first collaboration episode of Homegrown Hustle and Abra KadaBros with host Matt, Andy and Phil Eickman engage with representatives from Clay Health & Care and the Brost Clinic, discussing innovative approaches to healthcare, the importance of longevity metrics, and the value of community networking. The dialogue highlights the proactive measures taken by these clinics to enhance patient health and the personal stories behind their family-run businesses.
KEY TAKEAWAYS:
Clay Health & Care focuses on longevity and proactive health measures.
Grip strength is a key indicator of longevity.
Blood work and fitness...
2024-10-2509 min
Homegrown HustleThe Important Aspects of Business Development With Joe Holman of Insight RestorationSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Joe Holman, the director of sales and marketing at Insight Restoration. They discuss Joe's upbringing, the influence of sports on his work ethic, and the importance of building relationships in business. Joe shares insights into the disaster response industry, emphasizing the need for effective communication and strategic planning to ensure customer satisfaction. The conversation highlights the significance of teamwork, training, and maintaining strong connections with clients to navigate high-pressure situations successfully. In this conversation, the speaker discusses the evolution of sales strategies from cold calling to...
2024-10-181h 07
Homegrown HustleThe Journey from Athletics to Insurance by Joe Lofboom of Lofboom InsuranceSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman speaks with Joe Lofboom, CEO of Lofboom Insurance, about his journey from college athletics to the insurance industry. Joe shares insights on transitioning to independent insurance, the importance of building circles of influence, and understanding business insurance needs. They discuss the role of public adjusters, current trends in insurance rates, and the challenges faced in the insurance market. Joe also provides valuable advice on growing an insurance agency and the intricacies of acquiring an existing agency, all while emphasizing the importance of trust and education in the...
2024-10-1158 min
Homegrown HustleMaking Your Business Stand Out in a Competitive Market: A Comprehensive Guide With Wymond WongSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Wymond Wong, CEO of Twin Cities Heating, Air and Electric. Wymond Wong shares his journey from technician to entrepreneur, discussing the challenges of starting a business, the importance of work-life focus, and the role of business coaches. He emphasizes the need for financial awareness, building trust within a team, and the value of customer retention strategies. The conversation also touches on the significance of expanding service lines and the mindset required for successful sales in a competitive market.
KEY TAKEAWAYS:
Focus is...
2024-10-041h 07
Homegrown HustleHow a Strong Mindset and Resilience Can Cultivate Businesses With Tou Lo of Yelo AutosportsSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman speaks with Tou Lo, CEO of Yelo Autosports, about his diverse journey from being a Marine and firefighter to becoming a successful entrepreneur. They discuss the importance of military experience in shaping mindset and resilience, the challenges of mental health in high-stress professions, and the significance of coping mechanisms. Too Low shares insights on building a business from passion, the role of community engagement in growth, and the concept of brand love through events. The conversation emphasizes the need for consistency, patience, and the drive to hustle...
2024-09-271h 02
Homegrown HustleThe Ripple Effect of Mentorship in Business by Jay Mawas of Wyn GroupSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Jay Mawas, a young and ambitious commercial real estate professional. Jay shares his journey from early entrepreneurial ventures to finding mentorship in the industry. He discusses the importance of family influence, the challenges of moving to a new city, and the innovative marketing strategies employed at the Wyn Group. Throughout the conversation, Jay emphasizes the significance of building relationships, giving without expectation, and fostering a positive company culture that prioritizes people over profits.
KEY TAKEAWAYS:
Mentorship can significantly impact career decisions.
Family...
2024-09-201h 03
Homegrown HustleWhat Makes Abra Kadabra: A Special Episode With CEO Matt EickmanSUMMARY:
Abra Kadabra is a second-generation pest control company that focuses on creating opportunities for growth and success. The company's mission is to provide excellent service and build trust with customers, employees, and the community. The core values of Abra Kadabra include taking pride in what they do, building trust, being trailblazers, and embracing innovation. The company has faced obstacles such as financial challenges and the need to separate work from personal life. However, they have achieved significant milestones, including expanding their team and establishing a strong presence in the community. The owner of Abra Kadabra emphasizes...
2024-08-2222 min
Homegrown HustleHomegrown Hustle Special: An Exclusive Interview With Minnesota State Representative Andrew MyersSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Andrew Myers, a state representative, about his campaign and the impact of his work on local communities. Myers discusses his door-to-door sales approach to connecting with voters and listening to their priorities. The main themes of the conversation include education, affordability, environment, community safety, and reducing political divide. Myers also talks about his background as a small business owner and his transition into government and politics. He shares insights into the legislative process and his efforts to support small businesses in the community. State Representative Andrew...
2024-08-161h 03
Homegrown HustleA Look Back in The Homegrown Hustle - A Special Recap EpisodeIn this special recap episode of Homegrown Hustle, we revisit the stories of Minnesota's most inspiring business owners. From humble beginnings to thriving enterprises, these entrepreneurs share their journeys of building successful businesses in the Land of 10,000 Lakes. We'll highlight key moments from their interviews, including insights into the challenges they faced, the innovative solutions they created, and the unique Minnesota spirit that drives their success. Whether you're an aspiring entrepreneur or just love a good success story, this episode is packed with inspiration, lessons learned, and practical advice from those who have truly hustled to make their dreams...
2024-08-1504 min
Homegrown HustleAll You Need to Know About Business Scaling With Jared Lajaunie’s Pest ControlSUMMARY:
Jared, the CEO of Lajaunie’s Pest Control, shares his journey of scaling his business from a small operation to one of the biggest pest control companies in Louisiana. He started in 2008 with just a used truck and some equipment, and grew his business through door knocking, networking, and various marketing strategies. Jared emphasizes the importance of having a growth mindset and being willing to adapt and learn as the company scales. He also discusses the challenges and benefits of working with his wife as a business partner. Jared highlights the significance of implementing the Entrepreneurial Op...
2024-08-091h 03
Homegrown HustleHow Community Building Plays a Huge Role in Enabling Business Success With Broken Clock Brewing’s Jeremy MathisonSUMMARY:
Broken Clock Brewing is a co-op brewery in Northeast Minneapolis that was founded with the goal of giving people a voice and creating a business that had meaning and community. The idea for the brewery came after the founders decided to create a co-op first, and then realized that a brewery would be a natural fit. They faced challenges in raising money and navigating the co-op structure, but were able to build a strong community of member owners. The brewery initially struggled to make money and had to rely on wholesale sales, but eventually found success...
2024-08-0848 min
Homegrown HustleFinding Your Strategic Approach in Real Estate Marketing With Sarah Jensen of Lumos GrowthSarah Jensen, CEO of Lumos Growth, highlights strategic marketing in real estate. She stresses understanding target demographics, creating a resonant brand voice, and providing value before sales. Emphasizing social media's role and empathy, she recommends using tools like Google Trends for market research. Sarah shares a success story from the pandemic and discusses business scaling, automation, and delegation. She underscores clear goals, psychology in marketing, and data-driven decisions. Community and the bandwagon effect are vital, and she aims to be a marketing partner for clients. Sarah defines hustle as consistent steps towards a goal with determination.
...
2024-08-021h 09
Homegrown HustleFrom Properties to Breweries: Zac Gleason’s Insights on Founding a StartupSUMMARY:
Zac Gleason, founder of Hackamore Brewing, shares his journey from property management to brewing and the challenges of starting his own business. He discusses the importance of creating a unique taproom experience and the community support he has received. Zac talks about the success of his Let's Go Hazy beer and the collaboration with Paisley Park. He shares his plans for the future, including expanding the taproom experience and hosting more events.
KEY TAKEAWAYS:
Starting a brewery requires a lot of hard work and dedication.
Creating a unique taproom experience and hosting...
2024-08-0117 min
Homegrown HustleHow to Provide High Quality Customer Service From Jake Johnson of Sisu Window CleaningJake Johnson, founder of Sisu Window Cleaning, shares his entrepreneurial journey and the growth of his business. He started his business in college and has since scaled it, adding employees and expanding into commercial window cleaning. Jake discusses the challenges and lessons he learned along the way, including the importance of networking, rebranding, and providing a world-class customer experience. He also talks about the differences between residential and commercial window cleaning and the seasonality of the business. Sisu Window Cleaning is a successful home service business that offers window cleaning, gutter cleaning, and house washing services. They have built...
2024-07-2655 min
Homegrown HustleNick Dreher’s Journey in the Real Estate Industry and Its Valuable LessonsSUMMARY:
Nick Dreher, a real estate agent, author, and public speaker, shares his journey in the real estate industry and the lessons he has learned over the past 20 years. He emphasizes the importance of treating real estate as a business and having a strong mindset for success. Dreher also discusses his book, 'Mindset, Methods, and Metrics,' which explores the mindset, activities, and metrics necessary for real estate agents to achieve high levels of success. He highlights the significance of accountability and finding mentors or advisors to guide and support one's entrepreneurial journey.
KEY...
2024-07-2515 min
Homegrown HustleThe Importance of Mental Health Support to Frontline Workers With The Invisible Wounds ProjectSUMMARY:
Invisible Wounds Project is an organization that focuses on mental health within the first responder community. They provide support and resources for military, police, fire, EMS, and frontline medical staff. The organization started as a small fundraising event in 2009 and has since grown into a one-of-a-kind support center in Forest Lake. The mission is to positively impact and enhance the lives of those who serve or have served. The conversation explores the importance of addressing mental health in these roles and the need for ongoing support and prevention. Invisible Wounds Project is a nonprofit organization that...
2024-07-1957 min
Homegrown HustleThe Value of Community Connections in Creating Positive Community Impact With Karen MoreheadSUMMARY:
Karen Morehead, a long-time member of the Forest Lake community, shares her experiences and involvement in various organizations such as the Good Samaritan Group, the school board, and the Substance Prevention Education Activity Coalition. She also discusses her 22 years of involvement in the Rotary and the impact they have on local businesses and international initiatives. Karen emphasizes the importance of community connections and encourages others to get involved and make a positive impact. The conversation highlights the energy, enthusiasm, and hope that comes from being actively engaged in the community.
KEY TAKEAWAYS:
...
2024-07-1815 min
Homegrown HustleGrowth Hack Strategies For Small Businesses With Dale Wills of Centra CompaniesSUMMARY:
Dale Wills, CEO of Centra Companies, discusses his real estate investment opportunity and the importance of understanding the tax code in real estate. He shares his journey in land and community development, highlighting the complexities and considerations involved. Wills emphasizes the significance of core values in his company and the importance of treating each individual and situation as unique. He also talks about his personal life and the importance of constantly learning and growing. In this conversation, Dale Vermillion, the CEO of Centra Companies, shares his journey as an entrepreneur and the importance of having a...
2024-07-121h 13
Homegrown HustleHow to Start a Career in Real Estate With Andrew Culbertson of Be RealtySUMMARY:
Andrew Culbertson, a real estate agent with Be Realty, shares his journey into the real estate industry and his experiences in the market. He started as a mover and eventually decided to become a real estate agent. He emphasizes the importance of putting oneself out there and constantly learning in the industry. Andrew also discusses the current real estate market and offers advice for those interested in pursuing a career in real estate.
KEY TAKEAWAYS:
Put yourself out there and constantly learn in the real estate industry.
The current real...
2024-07-1108 min
Homegrown HustleHow to Leverage Collaboration to Create Impactful Creative Projects With Laura JohnsonSUMMARY:
Laura Johnson is a mural painter and artist based in the Twin Cities. She collaborates with residential and commercial clients to create unique and impactful artistic projects. Laura's love for art and creativity started at a young age and she studied fine art painting in college. After serving in the Peace Corps and working in PR in New York City, Laura decided to pursue her passion for mural painting full-time. She values the ability to transform spaces and engage with the community through her art. Laura's clients range from creative individuals to businesses and residential homeowners...
2024-07-0559 min
Homegrown HustleThe Power of Team Building in Creating Better Patient Care Experiences With Melissa CummingsSUMMARY:
Melissa Cummings, a nurse practitioner and owner of Timeless Elements, shares her journey of purchasing the business and her plans for its future growth. She discusses the challenges of being a business owner and the importance of building a strong team. Melissa also talks about her involvement in the Forest Lake Chamber of Commerce and the support she has received from the community. She highlights the services offered at Timeless Elements and the benefits of a cash pay clinic model. Melissa emphasizes the personal touch and patient care that sets her practice apart.
2024-07-0418 min
Homegrown HustleEpisode 36 - The Role of Financial Management in Driving Business Success With Alex Bulmer of Three Pillars BookkeepingSUMMARY:
Alex Bulmer, founder of Three Pillars Bookkeeping, shares his journey as a business owner and the importance of financial management. He discusses his experience in the food industry, including owning and running multiple businesses. Alex emphasizes the need for businesses to be process-driven rather than people-driven, and the importance of understanding and managing the numbers in a business. He also highlights the role of bookkeeping in helping businesses stay organized and make informed decisions. Alex provides insights on the challenges and opportunities of starting a business during COVID-19, and the importance of budgeting and forecasting for...
2024-06-2856 min
Homegrown HustleEpisode 35 (Mini Podcast) The Value of Community Building in Growing a Business With EXP RealtySUMMARY:
Tyler Miller and TK discuss their partnership and the unique business model of EXP Realty. They highlight the value of the community and support system within EXP, as well as the opportunity for growth and profitability. They emphasize the importance of culture, collaboration, and mentorship in their team. They also mention the script battle master class they hold and the value they provide to their agents. Overall, they encourage agents looking to level up to consider joining EXP Realty.
KEY TAKEAWAYS:
EXP Realty offers a unique business model with a strong community...
2024-06-2715 min
Homegrown HustleEpisode 34 Winning Cross-Selling Strategies With Cody Essig of Waterfront SolutionsSUMMARY:
Cody Essig, CEO of Waterfront Solutions and partner in Storage Near Me, shares his experience in the dock installation and marine industry. He discusses the challenges of operating in a seasonal industry and the importance of customer satisfaction. Cody also talks about the cross-selling opportunities in the industry and the benefits of being a one-stop shop for customers. He emphasizes the significance of building relationships with competitors and the importance of taking the high road. Cody shares his insights on the importance of organization and the need for systems and processes in the business. He also...
2024-06-2154 min
Homegrown HustleEpisode 33 (Mini Podcast) Creating Business Development Opportunities for Small Business Owners With Samantha Peluso WrightSUMMARY:
Samantha Peluso Wright discusses LEAD Network Professionals, a networking organization she co-founded to provide small business owners and solopreneurs with personal and business development opportunities. LEAD offers smaller pods for networking, expert-led masterminds, workshops, and networking events. Samantha also talks about her full-time job at Garage Doors Plus and how she manages her busy schedule through time blocking. She also shares her passion for outdoor cooking and being a social media influencer. The conversation concludes with Samantha emphasizing the importance of focus and perseverance in business.
KEY TAKEAWAYS:
LEAD Network Professionals provides...
2024-06-2016 min
Homegrown HustleEpisode 32 - Winning Real Estate Management Strategies For Revenue Growth With Ben FeretSUMMARY:
Minnesota Capital Management started with a vision to own 20 properties in 10 years, but quickly grew due to learning and financing challenges. The team, consisting of corporate professionals, had to learn how to fix up houses and run a real estate business through trial and error. They eventually transitioned to investing in larger deals and sought mentorship from Alex Eaton, who was ahead in the real estate investment game. The team then ventured into the ex-golf business, facing challenges in team management and defining the company culture. Despite setbacks, they continued to push forward and now have...
2024-06-1449 min
Homegrown HustleEpisode 31 (Mini Podcast) How to Enhance Client Relationships to Scale Your Real Estate Business With Be RealtySUMMARY:
Be Realty is a boutique real estate agency that focuses on creating a family-like atmosphere and building strong relationships with clients. The founders, Brittney Shull and Autumn Stamson, emphasize the importance of trust and personal connection in their business. They have a team of agents who support each other and prioritize work-life balance. In addition to their real estate work, they have also launched a magazine called Skipper Living, which helps them connect with local businesses and provide valuable resources to their clients. Their approach to real estate is centered around community involvement, volunteering, and going...
2024-06-1314 min
Homegrown HustleEpisode 30 - Scaling Success: How Josh Ferri Built Lakeside Decking in Record TimeSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Josh Ferri, the CEO of Lakeside Decking. They discuss how Josh was able to build a team and remove himself from the day-to-day operations of the business in just one year. Josh attributes his success to seeking outside advice and help, specifically through joining the Legacy Decks Academy. He talks about the importance of having a mentor or coach who can provide guidance and help prevent problems from happening. They also discuss the importance of pricing your services correctly and the value of networking and building...
2024-06-071h 02
Homegrown HustleEpisode 29 (Mini Podcast) -Community Connections: Mary Beck on Senior Support and Chamber SuccessSUMMARY:
Mary Beck, a certified lead ambassador for Forest Lake Chamber, shares her experience serving the community and organizing the Forest Lake Senior Seminar and Expo. She discusses her role as a certified senior real estate specialist and the challenges of downsizing for seniors. Mary also highlights the importance of networking and the benefits of joining the chamber.
KEY TAKEAWAYS:
The role of a certified lead ambassador for Forest Lake Chamber
Organizing the Forest Lake Senior Seminar and Expo
Challenges and importance of downsizing for seniors
The value of networking and...
2024-06-0613 min
Homegrown HustleEpisode 28 - Beauty Marketing Strategies From Aesthetician Breanne McDadeSUMMARY:
Breanne McDade, owner and holistic aesthetician of Divine Aesthetics, shares her journey of moving from Pennsylvania to Minnesota to be with her long-distance boyfriend and starting her business. She specializes in holistic facials that incorporate relaxation, natural products, and massage. Breanne differentiates herself from other estheticians by focusing on the holistic aspect and creating a calm and intimate environment for her clients. She has found success through social media and word of mouth marketing. Breanne emphasizes the importance of authenticity and creating a content schedule to consistently post quality content. Brianna shares her experiences and advice...
2024-05-3135 min
Homegrown HustleEpisode 27 (Mini Podcast) - Becca Naill on Revolutionizing Transaction ManagementSUMMARY:
Becca Naill, founder of Contract to Close, discusses her unique business model of providing transaction management services for real estate agents. She shares insights into the challenges agents face, the value her company brings, and her plans for the future. The conversation delves into the details of real estate transactions, the organic growth of her business, and her passion for teaching.
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2024-05-3013 min
Homegrown HustleEpisode 26 - From Blue-Collar Challenges to CEO Mindset: Scaling Success with Paul ChildersSUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Paul Childers, CEO of Blue Sky Biz Solutions and host of the Roll Up and Roll Out Podcasts. They discuss the challenges faced by business owners, particularly in the blue-collar industry, and the importance of understanding financials, sales, and marketing. Paul shares his insights on scaling a business, delegating tasks, and the mindset shift required to transition from being self-employed to being a CEO. He also emphasizes the value of finding ideal clients and the need for financial transparency within a company. In this conversation, Paul...
2024-05-2455 min
Homegrown HustleEpisode 1 - Hustle on the Road - Climbing to New Heights: Justin Persinger on Launching Expert Co. Premium Roofing SpecialistSUMMARY:
Justin Persinger, owner of Expert Co. Premium Roofing Specialist, shares his journey of starting his own roofing business in 2020. He talks about his transition from being an employee to a business owner and the freedom and flexibility that comes with it. Justin discusses his marketing strategies, including using platforms like Nextdoor and Thumbtack, as well as networking groups like Biz to Biz. He also shares his plans for hiring employees to help with sales and project management. Justin emphasizes the importance of education and attention to detail in the roofing industry.
KEY TAKEAWAYS:
2024-05-2313 min
Homegrown HustleEpisode 25 - From Goat Farming to Business Ownership: Samantha Jean's JourneySUMMARY:
In this episode of Homegrown Hustle, host Matt Eickman interviews Samantha Jean, a benefit consultant with Aflac. Samantha shares her experience growing up on a goat farm and her time in Haiti, where she started a goat farm to help with sustainability. She then discusses her role in recruiting and transitioning individuals into business ownership at Aflac. Samantha emphasizes the importance of finding people with the right intangibles and the ability to believe in themselves. She also highlights the passion she has for Aflac's mission to provide financial protection for individuals going through cancer battles. Samantha...
2024-05-1759 min
Homegrown HustleEpisode 24 - Strive & Thrive: Gina Horkey's Entrepreneurial OdysseySUMMARY:
Gina Horkey shares her journey as a serial entrepreneur, from starting her first business at a young age to her current ventures in freelance writing and virtual assistance. She discusses the challenges she faced growing up in a poor household and how it motivated her to strive for success. Gina emphasizes the importance of taking action and embracing failure as a learning opportunity. She also highlights the significance of being authentic and not people-pleasing in both personal and professional relationships. Gina discusses the importance of mindset and belief patterns in achieving health and weight loss goals...
2024-05-101h 11
Homegrown HustleEpisode 23 - Mastering the Mental Game: Scott Welle , A Journey from Sports Psychology to Business LeadershipSUMMARY:
Scott Welle, a bestselling author, speaker, and performance coach, shares his journey from studying psychology to becoming a sports psychologist and eventually transitioning into motivational speaking and coaching business leaders. He emphasizes the importance of applying the principles of sports psychology to business and life, such as focusing on self-awareness, adapting to change, and mastering the mental game. Scott also discusses imposter syndrome and the need to balance comparison with a focus on personal growth and continuous improvement. He shares insights on crafting customized presentations and the impact of his work on changing lives.
2024-05-0343 min
Homegrown HustleEpisode 22 - From Side Hustle to Success: Curtis Larson, Founder of Marigold Home InspectionsSUMMARY:
Curtis Larson, a successful entrepreneur in the home inspection industry, shares his journey and insights on growing a business. He started Marigold Home Inspections as a side hustle and eventually turned it into a thriving company with 20 employees. Larson emphasizes the importance of consistency, customer service, and building personal relationships with clients. He also discusses the expansion of his business into radon mitigation and the challenges and opportunities that come with scaling a company. Larson's advice for aspiring entrepreneurs includes questioning everything, seeking support and advice, and making decisions based on passion and analytics. Curtis Larson...
2024-04-2648 min
Be More Than A FiduciaryMatthew Eickman and Bentley Ford: Navigating Target Date Funds - Using Third Party Tools - Part 2 of 2Matthew Eickman, J.D., AIF® is the National Retirement Practice Leader for Qualified Plan Advisors® (QPA). He is also a member of the firm’s Investment Advisory Board, holds his FINRA series 66 registration, and is an Accredited Investment Fiduciary (AIF®).Bentley Ford is the Managing Director, Dallas Market, with Prime Capital Investment Advisors (PCIA) and Qualified Plan Advisors focusing on Qualified Retirement Plans and Wealth Accumulation.In this episode, Eric, Matthew, and Bentley discuss:Target date glide paths Selecting target date funds for M&A or spin-off dealsDocumenting analys...
2024-04-2425 min
Homegrown HustleEpisode 21 - The Grit of a Hustler: Resilience and determination of a true hustler in Ekeze EnubuzorSUMMARY:
KZ, a top salesman, shares his journey and insights into B2B sales. He emphasizes the importance of caring for clients and the organization, as well as the value of human connection in a world of AI and robots. KZ discusses how he differentiates himself in a commoditized market and shares his experiences in various sales roles. He also reflects on his early entrepreneurial ventures and the lessons he learned from them. The conversation touches on the themes of passion, purpose, grit, and the power of connections. In this conversation, KZ shares his journey from working...
2024-04-1948 min
Be More Than A FiduciaryMatthew Eickman and Bentley Ford: Navigating Target Date Funds - Using Third Party Tools - Part 1 of 2Matthew Eickman, J.D., AIF® is the National Retirement Practice Leader for Qualified Plan Advisors® (QPA). He is also a member of the firm’s Investment Advisory Board, holds his FINRA series 66 registration, and is an Accredited Investment Fiduciary (AIF®).Bentley Ford is the Managing Director, Dallas Market, with Prime Capital Investment Advisors (PCIA) and Qualified Plan Advisors focusing on Qualified Retirement Plans and Wealth Accumulation.In this episode, Eric, Matthew, and Bentley discuss:The use of third-party tools to analyze Target Date FundsConsidering the client’s needs What com...
2024-04-1720 min
Homegrown HustleEpisode 20 - From Lawns to Bugs: The Entrepreneurial Journey of Jonas Olson, CEO of Turf Badger and Host of Pest Control Millionaire PodcastSUMMARY:
Jonas Olson, CEO of Turf Badger and host of the Pest Control Millionaire podcast, shares his journey from starting a lawn care company to building a successful pest control business. He emphasizes the importance of believing in oneself and thinking big. Jonas discusses the evolution of his business and the lessons he has learned along the way, including the value of access to capital, partnerships, and time management. He also highlights the significance of mindset, perseverance, and the willingness to do hard work. Jonas shares his passion for coaching and mentoring others, both in business and...
2024-04-1240 min
Homegrown HustleEpisode 19 - Driven Success: The Journey of Daniel Felt and the Power of Goal SettingDaniel Felt, owner of Kura Homes, shares his journey and the importance of setting goals and staying focused. He discusses his competitive nature and how it has driven him to achieve success in various areas of his life. Daniel emphasizes the power of writing down goals and regularly evaluating progress. He also talks about his experience working with his brother and the lessons he learned about defining roles and effective communication. In this conversation, Daniel Felt, the founder of Kura Home, shares his journey of starting and growing a routine home maintenance company. He discusses the challenges of working...
2024-04-0555 min
Homegrown HustleEpisode 18 - Joel Swanson - Visionary & Integrator Dynamics: Driving Business TransformationIn this episode of Homegrown Hustle, host Matt Eickman interviews Joel Swanson, an EOS implementer, about the roles of visionaries and integrators in business. They discuss the importance of visionaries in driving transformational change and the challenges they face in effectively communicating their vision. They also explore the role of integrators in executing the vision and the need for adaptability and change in business. The conversation highlights the value of both roles and the importance of maximizing strengths and partnering with complementary roles. In this conversation, Joel discusses the power of diversity and disagreement within a team, emphasizing the...
2024-03-291h 08
Homegrown HustleEpisode 17 - Chris Knight - Hustle and Heart: From Badge to BusinessSUMMARY:
In this episode, host Matt Eickman interviews Chris Knight, a former police officer turned car salesman. Chris shares his top three favorite stories from his 16 years as a police officer, including a bank robbery, a fight with a suspect, and a car crash. He also discusses the injuries that led to his career change and the misconceptions people have about police officers. Chris explains how his training as an officer helps him in his current role as a car salesman, particularly in reading people's stress levels and effectively communicating with customers. He offers advice for calling 911...
2024-03-2246 min
Homegrown HustleEpisode 16 - Nicole Langer and Liz Peterson - Beautox Bar: From Zero to GlowSUMMARY:
Nicole Langer and Liz Peterson started the Beautox Bar in 2016 with zero customers. They took a leap of faith and embarked on a journey of growth and learning. Despite facing challenges and making mistakes, they persevered and built a successful business. Their story is a testament to the power of determination and taking action. They emphasize the importance of being real and authentic in their marketing efforts, which has helped them connect with their audience.
Liz and Nicole have a strong partnership and know how to navigate their respective roles to ensure the success o...
2024-03-151h 01
Homegrown HustleEpisode 15 - Marlee Kivens - From Kitchen Independence to Virtual Success: Marlee's Inspiring Journey with Pampered Chef!SUMMARY:
Marlee Kivens, a virtual consultant for Pampered Chef, shares her journey of becoming a successful consultant despite physical disabilities. She discovered the user-friendly and accessible nature of Pampered Chef products, which allowed her to gain independence in the kitchen. Marlee's passion for helping people with disabilities and the elderly led her to become a virtual consultant, where she educates and demonstrates the use of Pampered Chef products through Facebook live demos and one-on-one interactions. She emphasizes the importance of building relationships and trust with customers and advises others to take action and not procrastinate in their...
2024-03-0951 min
Homegrown HustleEpisode 15 - Marlee Kivens - From Kitchen Independence to Virtual Success: Marlee's Inspiring Journey with Pampered Chef!SUMMARY:
Marlee Kivens, a virtual consultant for Pampered Chef, shares her journey of becoming a successful consultant despite physical disabilities. She discovered the user-friendly and accessible nature of Pampered Chef products, which allowed her to gain independence in the kitchen. Marlee's passion for helping people with disabilities and the elderly led her to become a virtual consultant, where she educates and demonstrates the use of Pampered Chef products through Facebook live demos and one-on-one interactions. She emphasizes the importance of building relationships and trust with customers and advises others to take action and not procrastinate in their...
2024-03-081h 15
Homegrown HustleEpisode 14 - Jeff Salzbrun - Unlocking the Secrets of Real Estate Success: From Adversity to Prosperity!SUMMARY:
This conversation explores the importance of access to real estate knowledge and the value of sharing that knowledge with others. Jeff Salzbrun shares personal stories of overcoming adversity and the rewards of helping others. The power of perspective and continuous learning is emphasized, as well as the impact of financial knowledge. Jeff also discusses the benefits of partnerships in real estate and the challenges of small-scale commercial real estate. The conversation concludes with insights into the supply and demand in the commercial real estate market and the challenges of property management. In this conversation, Jeff discusses...
2024-03-011h 16
Homegrown HustleEpisode 13 - Mike Kaeding - Revolutionizing Housing: CEO's Journey to Affordable Homes | Secrets to Success Revealed!SUMMARY:
Mike Kading, CEO of Norhart, shares his journey of driving down construction costs and solving housing affordability in America. He discusses the importance of hiring the best people and the challenges of transitioning into the family business. Mike emphasizes the need to learn from failure and overcome doubts and challenges. He also shares his goals for Norhart and the importance of time management and habits. Additionally, Mike talks about his daughter's YouTube channel and invites listeners to explore investment opportunities and his podcast, Zero to Unicorn.
KEY TAKEAWAYS:
Driving down construction costs...
2024-02-2350 min
Homegrown HustleEpisode 12 - Matthew Robidou - From Military Service to Cannabis Pioneer: Inside the Thriving Twin Cities Cannabis IndustrySUMMARY:
Matthew Robidou, founder of Raiden Labs, shares his journey from military service to becoming a cannabis pioneer in the Twin Cities. He discusses his passion for cannabis and the scientific approach he brings to the industry. Matt also highlights the current state of cannabis laws and business opportunities in the Twin Cities, including his collaborations with AI Grow, The Stash, Minnesota Cannabis College, and Kana Connect. He emphasizes the importance of education and the potential for growth in the cannabis industry. In this conversation, He discusses his journey in the cannabis industry and the creation of Raiden Labs...
2024-02-1656 min
Homegrown HustleEpisode 11 - Matt Ripley - Unlocking the Secrets of Mortgage Success: Insider Tips for Homebuyers & Business Owners!SUMMARY:
In this conversation, Matt Ripley, a mortgage loan originator, discusses the process of obtaining a home mortgage and the challenges faced by business owners. He emphasizes the importance of educating customers about credit, collateral, and capacity requirements for qualifying for a loan. Ripley also explains the role of portfolio products for non-qualified mortgages and the decision-making process in community banks. He highlights the impact of the economy on mortgage lending and the need for time blocking to effectively manage priorities. In this conversation, Matt Ripley discusses the importance of time blocking and how it can increase productivity. He...
2024-02-091h 10
Homegrown HustleEpisode 10 - Kyle Scott - SEO Mastery for Explosive Digital Marketing GrowthSUMMARY:
In this conversation, Matthew Eickman and Kyle Scott discuss various topics related to digital marketing and business growth. They cover the basics of SEO and its importance in ranking websites on search engines. They also discuss the challenges of managing client expectations and the debate on term contracts in the industry. The conversation highlights the changing landscape of digital marketing and the power of personal relationships in business. Kyle shares his journey of starting and growing his own digital marketing firm and the importance of self-awareness and hiring the right people. The conversation concludes with a discussion on...
2024-02-021h 00
Homegrown HustleEpisode 09 - Alosha Pederson - From Struggle to Success: Unleashing the Secrets of a Successful Business Journey!SUMMARY:
In this conversation, Alosha shares his journey from a difficult past to building a successful business. He discusses the role of coaching in his transformation and the importance of having a support system. Alosha's background as an entrepreneur and his come to Jesus moment are explored. He shares the challenges he faced in starting his business and the strategies he used to overcome them. The evolution of the business and the implementation of systems are also discussed. In this conversation, Alosha Peterson shares his journey of building a successful business and offers valuable insights for business owners. He...
2024-01-261h 20
Homegrown HustleEpisode 08 - Chris Hanson - Navigating the Shift from Corporate Comfort to Startup StrugglesSUMMARY:
Ever wondered what it takes to step out of the corporate shadow and into the entrepreneurial spotlight? Join me, Matt Eickman, as I engage with Chris, a business maverick who traded the comfort of middle management for the thrill of starting his own venture. This episode delves into the raw truths of business ownership, from mastering the art of letting go and trusting your team to confronting the emotional turmoil that can often accompany the leadership mantle.
Hear the intimate tales from the front lines of entrepreneurship, where the pressures of...
2024-01-191h 18
Homegrown HustleEpisode 07 - Tim Brown - Strategic Marketing Insights for the Home Service IndustrySUMMARY:
Join us for a riveting conversation with the owner of Hook Agency, who takes us through his company's unique approach to niche marketing in the home service industry. Discover how this $4 million firm stands out by physically joining clients on job sites to truly understand their pain points, and how this deep customer knowledge crafts successful marketing strategies. We also unpack the role of humor and relatability in connecting with specific industries, and the expansion into HVAC and plumbing sectors. This episode is a masterclass in the art of specialization and the impact of empathy in...
2024-01-131h 06
Homegrown HustleEpisode 07 - Tim Brown - Strategic Marketing Insights for the Home Service IndustrySUMMARY:
Join us for a riveting conversation with the owner of Hook Agency, who takes us through his company's unique approach to niche marketing in the home service industry. Discover how this $4 million firm stands out by physically joining clients on job sites to truly understand their pain points, and how this deep customer knowledge crafts successful marketing strategies. We also unpack the role of humor and relatability in connecting with specific industries, and the expansion into HVAC and plumbing sectors. This episode is a masterclass in the art of specialization and the impact of empathy in...
2024-01-121h 10
Homegrown HustleEpisode 06 - Ashley Gilbert - Shaping the Future: Journey into Tutoring BusinessSUMMARY:
Listen in as we journey with Ashley Gilbert, a former teacher who turned her love for teaching into a successful tutoring business. Discover how Ashley channeled her passion and frustration with red tape in the education system into a venture that not only provides additional income but also makes a significant impact on young children. Ashley shares her experiences, early struggles, and the resources she leveraged, including free government programs and advice from other small business owners.
Tune in to hear an insightful discussion about self-monitoring in children and adults and how teaching children...
2024-01-0554 min
Homegrown HustleBonus Episode - Aggressive Behavior: Choose to Respond with Empathy and KindnessSUMMARY:
In this conversation, Matt reflects on a recent interaction with someone he used to do business with. Despite the person's aggressive behavior, he chooses to respond with empathy and kindness, recognizing that there may be underlying issues in the person's life.
He emphasizes the importance of caring for others and understanding their experiences. Matt draws inspiration from various teachings, highlighting the power of grace and compassion. He also acknowledges the need to consider different perspectives and not let our own self-centeredness hinder our interactions.
Finally, Matt discusses the importance of taking control of...
2024-01-0305 min
Homegrown HustleEpisode 05 - Jeff Salzbrun - Unleashing Entrepreneurial Spirit in Real Estate
SUMMARY:
Join me, your host Matthew Eickman, on a captivating journey with my guest, Jeff Salzbrun , a successful entrepreneur and property developer. Listen in as we explore his daring transition from working for a major property developer to spearheading his own business. Hear about the challenges he faced, his unwavering determination, and how he boldly made the decision to branch out on his own amidst the COVID-19 pandemic. Jeff's story is an inspiring testament to the power of perseverance and taking calculated risks to achieve one's dreams.
We also turn our attention to the intricacies...
2023-12-291h 12
Homegrown HustleEpisode 04 - Darren Kelley - The Divine Shine Story: Darren Kelly's Leap from Football to Business
SUMMARY:
Join us on Homegrown Hustle as we spotlight local brilliance with our special guest, Darren Kelley, owner of Divine Shine Cleaning and a former professional football player. We take a trip through Darren's life, starting from his challenging upbringing in Baltimore to becoming a successful entrepreneur in the Midwest. Darren opens up about how football saved his life and shaped his approach to business. You'll hear about his journey of building a cleaning business, his transition from the football field to the entrepreneurial world, and his goal of achieving $100k in profit.
This episode a...
2023-12-2248 min
Homegrown HustleEpisode 03 - Jackie Le Vvintre - Climbing the Entrepreneurial Ladder One Clean Step at a Time
SUMMARY:
Welcome to another episode of Homegrown Hustle! This week, we welcome the incredibly driven Jackie Le Vvintre, owner of Le Vvintre Living, a successful cleaning service based in Minnesota. Listen in as Jackie takes us through her entrepreneurial journey - from her early interest in making money through cleaning to successfully running her business across the main metro areas. She highlights the importance of mentorship and support for women entrepreneurs and how her family's entrepreneurial background influenced her.
We further explore the topic of starting a cleaning business amidst the pandemic, discussing the value o...
2023-12-1538 min
Homegrown HustleEpisode 02 - Marc Sieber - From Sales to Ownership: A Thriving Business TaleSUMMARY:
Get ready to embark on a fascinating journey with our guest, Marc, a thriving business owner in the home service industry. Marc takes us through his transition from a career in logistics to owning his own business. He shares his insights about the financial preparations and the hurdles he encountered along the way, including the unexpected impact of COVID-19 on his business. Listen as Marc reveals the determination and hard work that led to his current success.
Join us as we tackle the challenges and rewards of business ownership, navigating the blurred lines between w...
2023-12-0854 min
Homegrown HustleEpisode 01 - Chuck Bolkcom - Behind the Scenes of Successful Advertising StrategiesSUMMARY:
Join us as we welcome Chuck Bolkcom, Owner of North Star Media Partners and a digital billboard platform in the North Metro, as he shares his journey in the advertising industry. Listen to Chuck’s stories on his unique career spanning the West Coast to the East Coast, covering various industries and services. Learn how he transitioned into becoming an independent billboard operator and how he's leveraging his network and understanding of the business to make a significant impact.
In our discussion, we cover topics crucial for every business owner. Discover how a holistic ap...
2023-12-0155 min
Homegrown HustleHomegrown Hustle TrailerWelcome to "Homegrown Hustle" with host Matthew Eickman. This podcast is your gateway to the compelling, untold stories of local business leaders who've brought their dreams to life. Dive into the journeys of these entrepreneurs and the driving motivations that keep them pushing forward.
Join us on this thrilling adventure as we explore the "Homegrown Hustle" together and get ready to be inspired by the incredible stories of entrepreneurs in your own community. Stay tuned for each episode where we delve into the personal stories of local business leaders who've found success and inspire us to do...
2023-11-0901 min
The Wildlife Control PodcastEpisode 39: From One Man Show to 20+ Employees w/ Matthew EickmanIn today's episode, Kyle interviews Matthew Eickman, the Owner & President of Abra Kadabra Environmental Services, a pest & wildlife control business. Matt has grown the company from a one-man operation to a multi-million revenue business with 20+ employees. Matt discusses his entrepreneurial journey and how he is continuing to grow the business.
Are you interested in selling your business or partnering with Conserv? We are acquiring pest and wildlife control businesses throughout the United States. No business is too small or too large. Shoot us an email to schedule a call: Growth@conservmail.com
2023-03-141h 23