Max Cameron Franco & Rodney McClanahan

Shows

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceIt’s never too late to start with Celeste CanantEpisode 88!We had the pleasure of speaking with very special human being, who is influencing our 956 community. She led a very successful career as a band Director, and has now transitioned her life into being successful in the health and wellness world. She practices what she preaches and has a huge amount of knowledge that she shares with her community. She is one of the leaders of the M2M running crew, has multiple personal achievements, and will continue to strive to be the best she could be! Thank you Celeste for your time. 2025-04-0248 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceOne step at a time.Episode 87! On this episode, we speak on different topics, such as navigating nutrition through the holidays, taking small steps…rather than large jumps, and giving our audience some tips on how to enjoy the holidays and not feel restricted . This past year, Coach Rod has also implemented new movements into the program, and we take time to reflect and speak about how this can optimize performance. Happy holidays to all ! #HARDKNOX #GETSTRETCHY #Getcomfortablebeinguncomfortable 2024-12-0450 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceWhat is your hobby?Episode 86 ! Do you have any hobbies? Something that you love to do...something that puts a smile on your face? This episode is all about hobbies and how they can be a huge game changer in your life. We get sucked into the routine of life thinking this must be it. By implementing something new in your life, that simple change, can bring some spice back. You now have a new form of entertainment that will bring you into the present moment. Find something that make you smile :) What is your...2024-07-1728 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe power of influence w/ Coach GEpic conversation with a living legend Gonzalo Garza. We sat down and spoke about the power of influence. Influence is powerful and it can be good or bad. We can get influenced by our parents, our friends, our cousins, we all get influenced at some point in our life. What we do with that influence is ultimately up to us. Create your path. #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2024-05-0259 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceEvolving as a coach. (Rod, Max, Edna)Episode 84! This conversation had us reminiscing about our younger coaching days and what the priorities were back then. It lead us into the topic of "evolving as a coach". In order to evolve as a coach, we also have to evolve as human beings and expand our minds beyond the gym, learn skills they may not have taught in school, and then apply those skills to enhance our evolution. Through years of practice, trial and error, we have came up with 3 categories of coaching evolution. Ultimately, experience is the best way to...2024-04-2547 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceIf you want it, go get it! ( Coach Rod & Coach Max )Episode 83 :) This episode Rod and I got into a deep conversation about life and how it has played out. The conversation lead him into interviewing me about my passion for helping and teaching others how to get out of pain. We highlight some pivotal scenarios that changed my life and how the mission got started. #GETSTRETCHY 2024-03-1457 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceRecap on new year resolutions / tiktok vs realityEpisode 82! How many of us are still in it to win it ? Is your new year resolution still going ? This topic recaps on how the average individual can give up before February even begins. We speak of some tips to keep your goal going, thought processes to help perspective, and some motivation to keep on keeping on! We also segway into a discussion on tiktok vs. reality...it gets good! Hope y'all enjoy! 2024-01-3149 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceControlling Anxiety w/ Dr. RizzaEpisode 81! Team, this conversation was one for the books! We had the pleasure of speaking with Dr. Rizza Bermio Gonzalez a leading expert in the world of psychology and co-author of Healthy Place blog. She is a professor at UTRGV and has tremendous expertise in stress management. We spoke about her experience with anxiety, the obstacles she faced, and how she developed strategies to help herself overcome stressful moments in her life. In this conversation she give us insight on how to deal with stress and anxiety without taking medications. You will definitely want to listen to...2023-12-2959 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceA quitter never wins and a winner never quits ( Coach Rod , Max , Dr. K )Episode 80! Quitters never win and Winners never quit was the theme of this conversation. We got to sit down and speak to a very special person in our lives. This person has mentored us and guided us down the path to our passion! He is the connector of destiny's. The one and ONLY Dr. K! In this episode we speak of his journey and how he got into the field. We speak of his failures and strugglers, along with his relentless pursuit to achieve success. An ordinary human doing extraordinary things ! 2023-11-3045 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceMind OVER Matter (Matt McCraney & Rebecca Fuselier)Episode 79! We had the pleasure of speaking with some awesome individuals in the fitness world. Rebecca Fuselier ( CrossFit games athlete) and her Coach/Husband Matt McCraney. These two have created a name for themselves at the CrossFit games and are on a mission to make it back! These two are the top 1% when it comes to this sport and we got some insight into what it takes to stay in the game. 2023-11-0948 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe connection between mental health and exercise w/ Keely Rodriguez (Licensed Professional Counselor)Episode 78! This was an amazing conversation! We got the opportunity to speak with Keely Rodriguez (Licensed Professional Counselor) who has been servicing our community and helping people who are experiencing mental health issues. The conversation contains a bunch of golden nuggets but most of all connects how important MOVEMENT is for our MENTAL state of mind. Exercise is medicine, we truly believe that. Enjoy! 2023-10-0458 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceFinding your WHY?Episode 77! On this episode we dive deep into finding the "WHY". Why... we do what we do and why... we do not do certain things. The why gives us our individuality and allows us to put plans into action. This is the ultimate answer to achieving this highest version of our self. Using this can get you anything you want, it can refocus you, drive you beyond what you think is possible...you just have to find it and take action. 2023-08-3055 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceRelentlessness w/ Bobby SaenzEpisode 76! In this episode we got the opportunity to speak to Bobby Saenz a local entrepreneur (owner of Wing Barn and Barn Yard) who has had amazing success due to his hard work and dedication. He exhibits pure relentlessness. His journey is very impactful and we are very lucky to have him as part of the HK familia. You will get fired up after hearing this one! #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE #WINGBARN #BARNYARD 2023-08-0258 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe Merge ( Coach Leah )Episode 75! This conversation was awesome! Coach Leah joined in on this topic and we spoke on the logistics of putting a comp together and what it takes for it to run smooth. We also spoke on the merge of the two gyms, how our culture at HK is growing, seeing athletes accomplish huge feats, and some emotions that are tied into creating an event. All this together produced a great talk and we hope y'all enjoy :) #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2023-07-1257 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceGoing the extra mile with Kassandra McClanahanEpisode 74! Y'all....this episode is fire !! We got the chance to speak with the one and only HK QUEEN Kassandra McClanahan. The conversation of topic was providing an excellent customer service. The HK experience is something we have spoke about but Kass is the one who created it. Her story is great and to hear how she has evolved into a top notch business professional was a treat. Kass has a skill that is very important to how things flow at HK and we got to here all about it and so will you. 2023-06-2945 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceSi Se Puede! ( Special guest John Joe Cuvillier)Episode 73! THE SAGA to the lost tape...we had the pleasure of getting John Cuvillier back on the podcast for round two. The lost tape was the talk before John had made the transition to what he is doing now. Everything we spoke about, he has now done! John had resigned from a 22 plus year career as a neonatal flight nurse to pursue a passion that sparked a mission to help our community become the best version of themselves. From pop up workouts at random locations to running miles with people from our community...2023-06-1455 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceSky's the limit w/ Art HurtadoEpisode 72! We got the opportunity to speak to Art Hurtado, a local here in Brownsville and a long time HK member. Art is a super endurance athlete who has been testing his physical and mental strength through long and grueling races that the average person will never attempt ( me Max lol ). He has ran two 100 miles races within the same year and set course records on both of them. This is an amazing feat and shows the capabilities of the human body along with mental fortitude. Art is well known for his athleticism but also resembles what...2023-05-2447 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceQualities of a successful gym goer.Hello :) sending good vibes out to all ! We are back with episode 71! On this episode we speak on some qualities of a successful gym goer. Over the years we have been taking notes on the common habits and behaviors that create the results you are seeking. Yes, going to the gym should be fun and exciting, but the reality of it is.....the purpose of the gym is to create health by pushing metabolic diseases out the window and increase physical /mental strength. Some people go years experiencing plateaus and some experience minimal results...2023-05-0433 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe Obstacle is the Way.Episode 70. In this episode, we speak on a topic that we believe is very important. Reentry into exercise. One of the common scenarios after injury is reinjuring. This can be due to quick progressions, misguidance, no guidance, too much intensity , the list goes on. When individuals get injured it leads to a decrease in movement which can also affect confidence in movement. When this occurs it is our job as coaches to help that individual find a way to move and educate them on how to properly progress back into the gym, safely. Sitting...2023-04-0656 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceTypes of Cueing for CoachesEpisode 68! In this conversation, we speak on the different types of cues used in the coaching world to help our clients move better. Everyone learns and responds differently, we as coaches need to know how to provide an array of cues that could help individuals connect with the information better. Cues can go from VERBAL, VISUAL, and TACTILE. From these three main categories there are subcategories that express different ways of addressing the message properly to the specific individual. Which cue is the best cue ?? The one that works! Getting creative with cues is also encouraged! Remember e...2023-03-0944 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceSquat depthEpisode 67! We are excited about this one because we are speaking of the importance of squat depth. There are tons of questions about how we should squat? Is squatting below parallel bad? Should I squat daily? With all these questions in mind, Coach Rod and I speak on how to achieve squat depth using drills and external stability to allow for proper progression into a full depth squat with NO pain. We throw in some of our opinions and share some coaching experiences and the conversation goes on :) Thank y'all and much love! Hope this o...2023-02-231h 00

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceIf it is to be, it is up to me (Ft. Eric Castillo owner of Los Rukos apparel)Episode 66! We had the great pleasure of having a good friend of ours join us on todays podcast. The founder of Los Rukos apparel and protector of our awesome town Mr. Eric Castillo! In this episode, we speak about Eric's journey, a tad on his career, gym life, and what inspired him along the way to chase excellence. We also touch up on how the brand was created, his challenges and thought process, and how he has been able to grow the brand into what it is today. He is a very knowledgeable individual who provides us w...2023-01-2558 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe Challenge - RGVEpisode 65 In this episode we highlight the challenge RGV and recognize how far it has come along. The Challenge has been running this local weight loss encouragement for 14 years and HARDKNOX strength and performance has had the pleasure of being apart of it for 9 years. This is a huge honor for us and we are glad to be a host gym for our community for the next 4 months! Rod speaks on how he has seen the 956 participation grow over the last couple of years and expresses his gratitude towards Brownsville's initiative on wellness. We also give some...2023-01-1844 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceTakeaways from UT clinic (Coach Rod & Coach Max)Episode 64! The UT sports performance clinic was super fun! We traveled up with the team to Atx to learn more about our field and get another perspective from some high level individuals. This was such a great experience for our team to see what else is out there and what other coaches are doing with there clients/athletes. The strength and conditioning world is so broad and there is so much information out there now, we may sometimes get confused or second guess ourselves, leading us to stick to what we know and become fearful of trying n...2023-01-1153 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe Power of NowEpisode 63! Happy New Year to all ! This episode includes a small recap on the festivities that happened this past weekend, and getting back into the gym. We discuss a skill we are trying to become better at, and that is being more present in the moment. The conversation flows on and the conversation gets good. Hope yall enjoy 2023-01-0548 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceEnd of the year wrap-up ( Coach Rod & Coach Max )Last podcast of 2022 :) As we wrap up this year with episode 62, we reflected on how the year went for us, what we learned, and what we will be doing in 2023. With January days away there will be tons of individuals ready to make changes. These new year resolution's can go from making dietary changes, saving more money, making more money, becoming more aware, etc. We emphasize that taking action is more important than talking about it. We can dream BIG but if we do not ACT we will never achieve what we truly desire. This talk inspired...2022-12-2848 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceGym programmingHere we are... episode 61. We got a little fired up on this topic! We caught ourselves talking about programming and asked ourselves this question..is it important for coaches to do the gym programming? Yes. Coaches who participate in the gym programming can relate to the clients better, feel the stimulus of the workout and coach it better, relate to the soreness, find strategies to help members, learn modifications, the list can go on. If you want to get better as a coach, be about the programming. In this episode, we get into a conversation where we s...2022-12-2158 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceWhy we Snatch (Coach Rod & Max)Episode 60! This is a huge milestone for us y'all. We have surpassed the half way mark and are making our way towards 100! We let this one roll and flowed into conversation about why we use the power snatch at the gym. This is one of the most technical movements out there and can be intimidating to some individuals. Although, there are many ways to train power...lets face it, the Power Snatch looks awesome!! This movement has tons of carry over into power output and is related to functional fitness, which is one of the rea...2022-12-071h 05

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceBelieve in YOU (Coach Rod & Max)Hello y'all! Episode 59! Here we speak on a bunch of different things that expand from life to fitness. It was good sitting down and letting the conversation flow. Speaking about how to be our own biggest cheerleader/supporter was the highlight for today. At times we can be very hard on ourselves by the words and thoughts we feed our minds which can lead us to feel and act a certain way. A way that may stray you from goals, relationships, and opportunities. By changing the way we talk to ourselves, our awareness of emotions, and our r...2022-11-3047 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe Comeback ( Coach Rod, Max, and Rich)Episode 58 :) This episode was a good one y'all. We got to sit down with Coach Rich and talk about his journey coming back into the gym. For those that do not know he suffered a great injury that literally stripped exercise/movement away from him. All the easy tasks that we take for granted, he lost. Through sheer dedication and relentlessness he is progressing fast, is feeling better, and on his way to good healing. We speak about the emotions, the mindset needed, and how he is currently still overcoming this huge obstacle, and his advice to...2022-11-1656 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceGetting back on it ( Coach Rod, Max, Leah)Episode 57! We are back at it team :) Coming back from a 3 week break and it feels good! During that time we had adventures, obstacles, and tons of FOOD! Vacationing is always great and we encourage it, do it a frequent as you can. It is a great way to unwind and escape from your environment. Coming back though can be a task! We come back with fatigue, off routine, body tension, and may feel sluggish....this is normal after vacation. The big question is what are you going to do about it? Getting back on routine is...2022-11-0942 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceWhatever it takes! (Special guest: Matthew Barba)Episode 56 ! On this episode we had the pleasure of speaking to Matt "The Barbarian" Barba! Matt is a well known strength and conditioning coach here in Brownsville who has impacted the powerlifting and strongman communities. He has been training for a decade and has had his share injuries and obstacles that could of stopped him, but his relentlessness dedication to the sport and massive support from friends and family kept him going! The conversation we get into expands from mindset, self talk, self care, to programming and more! Have a listen and much love y'all! #Ha...2022-10-1757 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceYou Are A Dynamic Duo.Episode 55! :) In this episode we speak about a phrase we hear often in the fitness community and that is "a couple that trains together, stays together". We dive into our experiences relating to this quote and share some of our successes. Relating our efforts in the gym to the effort we put into everything else in our lives can be matched, we just have to shift the mindset. How we do anything is how we do everything! Putting the effort in daily as a couple can possibly lead to an enhancement or at least a...2022-10-0556 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceAre YOU Hydrated (Coach Rod & Coach Max)Episode 54! Hydration....we hear this term all the time in sports. "We need to stay hydrated" says Coach, but how ? Do you just drink water ? or is there a formula to follow? In this discussion we speak about the importance of hydration and how it can impact the bodies performance. Muscle cramps, fatigue, low energy even when you are sleeping enough, can all be signs of DEhydration. If you are in a dehydrated state.. performance will go down and injuries become more common. We will give some tips on how to replenish water loss and improve hydration. ...2022-09-2145 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceBeyond coaching (Coach Rod & Coach Max)Episode 53! Sending out good vibes to all :) In this episode we speak about the gym experience and what coaches can add to that experience to make it great! Walking into a gym can be intimidating, especially when you do not know anyone and are new to exercise. Providing a great first experience is everything! From the introduction, to verifying if the new client is familiar with any of the movements on the white board, to showing them what equipment is needed, to guiding them through the class, it is all a part of the experience. So, set t...2022-09-1453 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceGetting ahead of the game (Coach Max & Joey Russell)Episode 52! On this episode we invited Joey Russell Athletic Trainer and HK member for a talk about his career in the school setting and the injuries he deals with on a daily basis. Athletic Trainers are a very important asset to any team, from middle school all the way to the professionals. They provide on the spot care for athletes during games/practices, work with athletes individually to get them back to sport, educate the athletes on how to improve their injury situation, and many many other important tasks. We get into some good conversation into Joeys b...2022-09-051h 16

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe benefits of PAP on athletic performance (Coach Rod & Coach Max)Episode 51! On this episode we speak on a training hack called PAP (Post Activation Potentiation). This is a technique used to enhance the motor unit recruitment, stimulates the central and peripheral nervous systems, increase the rate at which muscles contract, and can enhance performance! Although, this technique is used in the sports world often it is not recommended to be used in everyday training. Even though the effects of PAP increase our output capacity, we do not want to fry our nervous system with too much input. When safely administered PAP can be a great tool for c...2022-08-2435 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceEndless pursuit of excellence (Ft. Coach Leah & Coach Edna)EPISODE 50! This is a big one for us team....50 episodes of content that we are extremely proud of! We hope that y'all enjoy what we are putting out and hope that it has helped y'all in some way. On this episode we got the pleasure of speaking with two vey awesome women. Coach Edna and Coach Leah! We touched up on HKs decade in the community, the HK kids classes, and the day to day operations here at HK. We lead into some great conversation that highlights a ton of knowledge from being in the field. Much l...2022-08-1749 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceGet Comfortable Being Uncomfortable #GCBUEpisode 49! On this episode we invited Coach Ana on the podcast to speak on some cool topics. As the conversation goes on we speak of procrastination, a habit that we can all relate to and how it can impact your life in a negative way. We also dabble in what we do when we feel anxious or stuck (Territorial or Hierarchical), and share some of how we overcame these feelings and obstacles. We all go through fear, resistance, and procrastination...once you realize that these are the things holding you back, you can start to take action and overcome...2022-08-101h 04

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceEpisode 48 - Back at it (Coach Rod & Coach Max)Ooooh we are back at it y'all! Episode 48! This episode is all about catching up and speaking of some of the realizations we have had within that time. This one was a freestyle conversation that took many segways into pretty cool topics that are all interrelated. Much love y'all! HUGE SHOUT OUT to all volunteers and athletes that particapted in the throw down....mucho thank yousssss! #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2022-07-1351 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformancePrinciples of Progression (Coach Rod & Coach Max)Episode 47! We almost to the BIG FIDDY y'all :) In this episode we speak on the principles of progression. This is the formula to healthy fitness and pain free exercise team. Following proper progression and practicing skills is how we can make tremendous progress in our fitness journey. If we jump from A to Z we are missing a ton in between that helps create the movement you are seeking. There is always something to learn and if you think you mastered it all....go back to the basics and redefine! We also got some mini topics in...2022-06-0248 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceFitness myths debunked (Coach Rod & Coach Max)Episode 46! In this episode we debunk a couple of common myths that we have all heard (maybe some you haven't) and give our opinion/knowledge on the topic. These days there is so much information out there it can be very misleading, leading some individuals down a path that does not work. We try our best to educate those we come in contact with here at HK and hope we can do the same for our listeners by providing the correct information. When it comes to exercise there is a SCIENCE to it and when done correctly.... great things...2022-05-1845 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceWhat do you want to do today ? (Coach Rod & Coach Max)Episode 45! We often get caught up in our routines which often keep us focused on the things we think are important, there is absolutely nothing wrong with that. Sometimes we can get so caught up that we miss other opportunities that could possibly add more value to our lives. It could be a spontaneous trip with a loved a one, sending a friend coffee, or hangout with your daughter/son. What do you want to do? We are not slaves to our routines, so the next time a thought of interest comes to mind....ride with it and see...2022-05-1146 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceWhy not ?! (Coach Rod & Coach Max)Episode 44! This one was inspired by the one and only mama Knox. Always positive and sharing good energy she shared some great wisdom. Why not? Which lead to.....Why not do the things you love to do? Why not take that trip you have been putting off? Our life is our LIFE, why not do the things that are going to make it awesome and worthwhile! Getting out of our comfort zone and exploring the unknown is scary but it id also holding us back from doing what we want. Everything we want is on the other side of...2022-05-0450 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceFunkytown! (Coach Rod & Coach Max)Great episode here team! Our 43rd :) wooohoooo! We had a great conversation on a topic we can all relate to...and that is "getting in a funk". What is that ? A time when you fall off routine for an extended period, completely aware, but continue to pursue the bad habit. We all experience this at some point in time. Truth is...we have the power to get out of it! We need to change our mindset and approach the situation with a different perspective. We share a couple of our stories along with some strategies that have helped us...2022-04-2036 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceSelf care, you need it. (Special guest Dr. Cynthia Lara)Episode 42! We got the pleasure to sit and chat with Dr. Lara, a Chiropractor that specializes in soft tissue. Here we get to learn a little about Docs background and how she became a Chiro. We also get a deep explanation of the type of soft tissue work she does and how her treatments have helped thousands of people here in Brownsville. The topics go from what fascia is, how to maintain it, all the way to self discipline! We appreciate Doc taking time out of her day to speak with us, we had a great time! ...2022-04-1349 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceDo what it takes! (Special guest Ryan Davis)41 !!! On this episode we got the pleasure to speak with Head Strength Coach Ryan Davis out of the University of Maryland! He is a walking book when it comes to programming, soft skills, and leadership. He has been in the S&C world for years and drops some knowledge on what has helped him become successful. Much respect goes out to Coach Ryan and his journey to get to where he is today! It was very inspiring to hear his story and hopefully it inspires young S&C coaches to pursue their dreams :) #HARDKNOX...2022-04-0642 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceHard Work Pays Off (HWPO) Special guests: Mike and Tita IrachetaThis is a special episode for us....not only is is episode 40 but we also have 2 awesome individuals on the show. Mike and Angelita Iracheta are well established in the fitness community and are a big influence to us all. They train hard, work hard, and play hard! They give us a little insight into their world and speak on their journey. These 2 have great energy along with a very inspiring story that left us with all the feels. Hope y'all enjoy. #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2022-03-231h 00

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceCore challenge and more (Coach Rod & Coach Max)Episode 39! In this episode we highlight last weeks talk with Roberto Garza and speak a little about his journey. We also talk about the core challenge along with its purpose and how it can help you. We appreciate y'all listening and supporting the show, much love! We are excited to get this one out to y'all :) #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2022-03-1632 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceRoberto Garza former NFL player (Coach Rod)Episode 38 is a special one! Coach Rod got to speak with Roberto Garza who is a former NFL player who is from the Valley. They speak on what it takes to accomplish your goals, the mindset needed to reach them, and some hidden gems y'all will enjoy! #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2022-03-1050 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceOverreaching vs. Overtraining ( is less....more ? )Episode 37! Great topic of discussion on todays podcast. We highlighted the potential case of overtraining or overreaching, what it feels like, and how to spot it as a coach. This episode includes some tips and tricks to adjusting your training session to avoid all the havoc. Our body is the only thing we own, lets make it last :) #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2022-03-0239 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceImposter syndromeEpisode 36! Here speak on a topic that most of us may have experienced before. Imposter syndrome. This can make us feel anxious, incompetent, and discourage us from making progress. This feeling can be overcome through awareness and believing in yourself. Coach Rod and I give some examples of our experiences and how we have learned from those experiences. Our conversations carries on into other topics that can help new coaches become more confident in their abilities and how to adapt new clients into class. #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2022-02-2351 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceHidden gems (Coach Rod & Coach Max)On episode 35 we speak on some topics that relate to getting better at sensing movement. Being in tune with your body is a skill that NEEDS to be learned, its called kinesthetic awareness. We speak on a couple of ways to enhance this skill and also touch up on how to develop strength using a different method that many may not speak of. It was a good conversation with some hidden gems, so stay tuned ! #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2022-02-1646 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceFace Everything And Rise (FEAR)In this episode we get deep into a conversation about FEAR and how it can hold us back from achieving our true potential in life. We all have fears of what is going to happen in the future, some fear the past, some fear certain situations that can put a halt to their progress. Everything we want is on the other side of fear and we have to be able to face those fears in order to get to the other side. It'll be rough but worthwhile because in the end.... regret is something you don't want hanging over...2022-02-0951 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformancePractice vs. TrainingEpisode 33! We welcome Coach Rod back from Oregon. Rod, Ana, and Rich traveled across many states to learn from some of the BEST coaches on this planet! He speaks on the experience they had in the state and also about the structure of the seminar. In this episode we highlight the importance of practice and how it can transfer over into bigger lifts. Nobody likes to practice, WHY? it holds such valuable potential that is just waiting for you. All the greats practiced hard behind the scene and when it came time to shine....it looked effortless. Much love...2022-02-0241 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceRoad trip: UT clinicEpisode 32! This episode took place on the road! We took a trip to ATx over the weekend to learn from some of the top S&C coaches in the game. It was exciting and very interesting to hear what these individuals had to say. There were some demonstrations that blew our minds, presentations that motivated us, and vibes that were genuine! The bonding experience that we had was awesome and the memories we created this past weekend will go down in the books. #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2022-01-2637 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceWhat are you chasing ? (Coach Rod & Coach Max)Episode 31 ! This is a good talk y'all :) Here we speak on the topic of "stimulus vs. weight". Working out can be about lifting heavy and there is nothing wrong with that but will it give you a better life ? When we speak of fitness we imagine the human who can say "YES" to most things (ex. hiking, biking, running, fishing,) and do it with ease. The talk we have goes into explaining why we chose the stimulus over everything else and how it can benefit YOU. Shout out to all who have been listening, we appreciate it.2022-01-1944 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe foundation of fitness (Special guest)In this episode we talk to two guest that have knowledge in the nutrition field. These two are very active in the food world and shared some awesome information that can help us all understand nutrition a little more. They also explain how it is much more than just food, nutrition also holds an emotional component that can take a toll on our consistency in eating well. Thank you all for your time and we will speak again soon! #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE #NUTRITIONMATTERS 2022-01-1252 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe Aging Process (Coach Rod & Coach MaxThe aging process is something that we cannot put to a halt but the choices we make can help make that aging process more enjoyable. We all know that exercise and nutrition are the way to go but what else can we do to preserve our bodies. What is the secret? Turns out there is NO SECRET just a bunch of good habits done consistently across time. Train hard is cool but training smart is better when it comes to longevity and healthier for you in the long run. Coach Rod dishes out some tips to keep in mind...2022-01-0534 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceOvercoming setbacks (Special guests)Episode 28! WOOOHOOOO this one is exciting y'all! We have two special guests on this episode and we speak on the topic of overcoming injuries that happen in the gym. Tons on humans get hurt in the gym and then end up either never coming back or resting for long periods of time (only to find out when they return the injury is still there). What do we do if we are in this situation? What is the plan? The mindset needed? Our guest wal us through there journey and what it took to help them overcome these setbacks. 2021-12-2937 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceBrain juices flowingEpisode 27! The episode took place post wod and it got us feeling some type of way :) The enhancement of blood flow to the brain after exercise is amazing and can sometimes lead to a euphoric feeling along with a state of flow. GIVE IT A SHOT! We speak of the gratitude, having a good support system, and surrounding yourself with a kick ass team. Merry Christmas y'all! #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2021-12-2219 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceSustainability, how far can you take it. (Coach Rod & Coach Max)Episode 26! Great conversation here about programming and how it matters. Going off into how can we as humans create a sustainable workout regimen that favors our longevity... all while still looking SEXY :) We also segway into taking action on what it is we actually want! Although having a vision is great, taking ACTION is what will get us there. Much love y'all! 2021-12-1539 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceOut of sight, out of mind (Coach Rod & Coach Max )Episode 25! We spoke about the importance of accessory work and how it can help balance out the body. How much is too much accessory? How many exercises should I do? questions like these can pop up during training and knowing what to do will is how you'll get results. We touch up on some accessory combinations along with sets, reps, and tempos. Lastly, we ramble on about how life gets hard and the only way to go is to keep pushing through and taking the more difficult route. Nothing in this life comes easy, YOU have to work for...2021-12-0843 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceTurkey day wrap up and getting back in routine (Coach Rod & Coach Max)Episode 24! We are wrapping up Thanksgiving and headed into Xmas! The Holidays can be a tough obstacle when it comes to staying on track. We all have goals, aspirations, and dreams, rather than letting holidays mess us up....enjoy it! It is part of the process to fall off, the most important piece to the puzzle is getting back on track! When we fall, we get back up :) A couple of days of inconsistency will not determine the outcome of your goal. Your choices will. Lets get back on track and get after it TEAM ! 2021-12-0140 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceFire squad (HK coaches)Episode 23!!! This was a really special episode for us because we got the WHOLE team involved! We got together some random questions and had the coaches answer them in the purest form. No rehearsal! We got to hear some really cool things that some of us never heard before and it created a stronger bond between us all. This is a good one y'all! #HKFAMILIA #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2021-11-241h 04

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceAdapting to changes inside and outside the gym (Coach Rod & Coach Max)We are back after a 2 week break! A lot has gone on during that time and we are excited to be back :) In this episode we talk about changes that happen in our lives and how we can adapt to find those solutions through working out. It was a very interesting conversation that lead into night time routines and taking care of babies! This was a fun one! 2021-11-1039 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceCoaching Do's and Don'tsHere we chat about how group class and personal training have their own style. When it comes to large classes of 20-40 people or just a 1 to 1 training session we as coachers have to adapt. The cueing, the conversations, the whole setting may change and its our job to adjust and perform. Get to know the group and get to know your client, it will make things a lot easier :) We also touch up on some do's and don'ts that we have encountered along the way. #HARDKNOX #GETSTRETCHY 2021-10-2041 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceHidden gems (Coach Rod & Coach Max)On this episode we talk about creating valuable relationships in the gym. Creating lifetime friends that can help us along the journey of life. We as coaches may help them with their fitness and health but sometimes the client can teach you something about life. Ears are for listening and sometimes there are hidden gems in conversations, all we have to do is start talking :) #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2021-10-1343 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceCore to extremity (Coach Rod & Coach Max)Episode 19! In this episode we recap on our experience during last weekends baby shower workout :) IT WAS INTENSE! We also speak on the topic of transferring power from core to extremity and how important it is not only for sport but for life. #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2021-10-0641 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceOverhead pressing....oh my!In episode 18 we give a huge shout out to all the future moms out there who continue to put in work. It is truly amazing to see y'all get after it. We also bring up the topic of pressing overhead and how it can be good thing but also come with the bad if not careful. Coach Rod and I speak on some of our favorite shoulder exercises that have helped us prepare for the overhead pressing and mention what we think is a safe pathway to strong healthy shoulders. #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2021-09-2943 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceLiving in the present momentEpisode 17. This episode includes some highlights from the SPI games, living in the present moment, and honoring our dear friend and long time HK member Bob. Much love to all who keep listening and providing feedback! 2021-09-2237 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceWhat makes a great coach ?On this episode we speak on the topic of coaching and how it has evolved for us over the years. Coaching is an art to us in the field of exercise science and it is an on going learning process. Seeking to be great at what we do comes with a mindset that has to be cultivated. We as of many strength coaches are on that journey and we speak of some things that have helped us along the way. Everybody wants to be great at something but are we willing to do what it takes to accomplish greatness...2021-09-0832 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceFun Q & A w/ Coach Rod and Coach MaxThis episode 15 was fun! We gathered some questions from our listeners and picked the most common ones. We spend some time speak on different topics from gym to relationship to life stuff :) Really awesome mix of questions that opened up some good conversation. Thanks to those you participated! We will definitely do another. 2021-09-0138 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceSpecificity and Programming (Coach Rod & Coach Max)Episode 14 ! Wooohoooo :) Here we speak on the topic of programming and how you can use it to gain specific adaptation in the body. Whether it is strength you want, more power, or you want to run faster!, there are programs out there that can help you achieve that. But which one is the best? #HARDKNOX #GETSTRETCHY #GETCOMFORTABLEBEINGUNCOMFORTABLE 2021-08-2539 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe aftermath of a workout session & finding your pathway (Coach Rod & Coach Max)Episode 13 highlights our opinion on recovering the body through several modalities and how the gains occur after we workout, not during. We also speak on our experience grinding it out as strength and conditioning coaches and what we think could help those up and coming trainers that may feel stuck. 2021-08-1847 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceThe TRIAD of fitness (Coach Rod & Coach Max)On this episode we highlight the CrossFit model of Mechanics. Consistency. Intensity. These three components are essential to taking fitness to the next level....safely. If you are in this for the long run, we would encourage y'all to practice this model. Mechanics are what we learn, we practice those mechanics until they become consistent, then we add the load (intensity when ready) There is no A ----> Z. We gotta do everything in between :) #HARDKNOX #GETSTRETCHY #getcomfortablebeinguncomfortable 2021-08-1139 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceBack at it! (Coach Rod & Coach Max)We back from vacation and super excited to get back at it! This episode we speak a little on what we learned during vacation, how we got inspired by the culture, and a little bit on worry/complaining can negatively impact our lives. Good to be back, hope y'all enjoy! Peace.2021-07-2849 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceRecap on Comp, Shout outs, Squat myths, and GRIT (Coach Rod & Coach Max)EPISODE 10! This is a big one for us y'all:) Super grateful for all listeners and all the feedback received! In this episode we speak on some squat myths and give our perspective on it. We also share what GRIT is to us and how we saw tons of it this past competition. We continue to stay inspired by those around us and shout out to all who are DTF! (DOWN TO FITNESS) #HARDKNOX #GETSTRETCHY #956 2021-07-0744 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceTame the beast within! Learning how to manage your anaerobic capacity (Coach Rod & Coach Max)The huff and puff that goes on during a workout is more than just you being tired. It is systems in the body working at full capacity! This feeling is spicy and makes us want to quit but learning how to control it can beneficial to your fitness. Lets learn how to tame the beast! 2021-06-3042 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceSquats, Deadlifts, and CarryingWe all squat, deadlift, and carry things all the time. As humans we will encounter obstacle's that challenge our mechanics. We usually pay more attention to these movements in the gym but they are around us all the time! We speak our opinions on these movements, give tips, and discuss how to improve these skills. #HK #GETSTRETCHY 2021-06-2339 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceHardships during the pandemic and training the youth (Coach Rod & Coach Max)Here we speak about how the Brownsville gym community made it through the pandemic and the lessons it showed us. We also give our opinions on youth training and how it can actually be very beneficial when done properly. 2021-06-1637 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceAccountability (Coach Rod & Coach Max)On this episode we speak on accountability and how we can start to build awareness. Sometimes we can be blind to the way we act, what we say, our actions, and that can lead us down a road of being less likely to achieve our higher selves. We also touch up on the team comp (competition tips) and how to navigate through tough days in and outside of the gym. #HK #HKFamilia #GETSTRETCHY 2021-06-0927 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceRecap on Murph, DOMS, and some recovery tips. (Coach Rod & Coach Max)Episode 5 touches up on how the memorial day WOD went and how to recovery properly to make the week a little easier on the body. We also pay respect to the man himself Dr. K! We also touch up on what DOMS is and how we can control that. #HARDKNOX #HKfamilia #GETSTRETCHY 2021-06-0229 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceRecap on Sorinex, intensity, and scaling workouts. (Coach Rod & Coach Max)This episode Coach Rod speaks on his experience with the team at the Sorinex live event. He touches up on some key moments that he took to heart and how the team bond grew. We also speak on intensity levels and how to vary that across the week to keep our bodies healthy and when it is ok to scale. Much love. Peace. #HARDKNOX #GETSTRECHY 2021-05-2636 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceMindset in and out the gym. (Coach Rod & Coach Max)On this episode we speak on the importance of mindset and how it can carry over into all aspects of life. We can have a big push in the gym but what about out in life? Can we learn to see things from a different perspective? We share some of our opinions on this topic along with tips on how it can be used to become a better human being from some of our own organic experiences. #HKfamilia #getstretchy #mindset #bettertogether 2021-05-1935 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceCulture. (Coach Rod & Coach Max)This episode introduces the topic of culture. What is it? How is it established? How did HK culture begin? We also shout out and recognize those in our community who are apart of the fitness culture and encourage them to continue the journey with us! 2021-05-1226 min

The School of HARDKNOX presented by HARDKNOX Strength & PerformanceVolume and Recovery (Coach Rod & Coach Max)Speaking on the importance of adjusting volume when training, highlighting the importance of recovering the body, different forms of care, and small intro on how Coach Max got his inspiration and found his passion for corrective exercise.2021-05-0624 min