Shows
The Upfront PodcastMaysa Resende | Challenging The Beauty IndustryMaysa Resende is originally from Brazil, and she moved to Israel in 2016 to do her Ph.D. in Biotechnology Engineering at Ben Gurion University (BGU). She is currently a postdoctoral fellow at Tel Aviv University (TAU), and during the pandemic, she founded a brand of natural and sustainable cosmetic bars called "Bars from Mars". We are talking about consumer behavior, greenwashing, the impact on sales through “clean” claims, and what natural and chemical ingredients in cosmetics mean. Maysa will also share what it took to establish a sustainable brand of her own. Find Maysa on Instagram or o...2022-07-2143 min