Shows
The Future ReportTrends of 2026 with Mark McCrindleEach year at McCrindle, we release our trends of the year predictions - the trends that we think will shape the year ahead.From demographic, to technological and social trends, it’s a fascinating look into the future.In this week's episode, our host, Ashley Fell, sits down with McCrindle’s Founder and Principal, Mark McCrindle, to discuss these trends.
2025-12-0227 min
The Future ReportThe subscription economy: who’s subscribing and why with Ashley FellFrom streaming platforms and meal kits to beauty boxes and even pet food deliveries - it seems there’s a subscription for just about everything.But what’s driving this shift from ownership to access?And why are some generations more on board than others?To kick off season 17, our podcast producer, Holly Schaaf, sits down with podcast host and Director of Advisory at McCrindle, Ashley Fell, to unpack McCrindle’s latest insights on the subscription economy.
2025-10-1430 min
The Future ReportInside the mind of Gen Alpha with Ashley Fell and Luke DaviesGen Alpha are the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer life span than any previous generation.They will stay in education longer, start their earning years later and stay at home with their parents later than even Gen Z and Gen Y who went before them.They are clearly an important generation to understand!To wrap up season 16, our podcast producer, Holly Schaaf, sits down with McCrindle's Director of Advisory, Ashley Fell, and McCrindle's Marketing and Insights Strategist, Luke Davies, to discuss...
2025-09-1623 min
The Future ReportStories from 12 years on team at McCrindle with Ashley Fell and Ben DuffinAs you may have heard, we recently celebrated 20 years as a business here at McCrindle!It’s an exciting milestone, and we’re fortunate to have team members who've been part of the journey for over 12 years now (and counting!).In this week's episode, our podcast producer, Holly Schaaf, sits down with McCrindle's longest standing employees - Creative Director Ben Duffin and Director of Advisory Ashley Fell - to share stories and reflections from their time here.
2025-08-2627 min
The Future ReportMcCrindle turns 20 with Mark McCrindleYou might know McCrindle for our research, our infographics, or our keynote presentations.Well, this year we’re celebrating something pretty special - 20 years since McCrindle was founded!In this week's episode, our host, Ashley Fell, sits down with McCrindle's Principal and Founder, Mark McCrindle, to reflect on two decades of trends, team, and transformation.We're exploring where it all began, the big turning points along the way, and what’s next for our team and the future.And to help tell the story, we’ve invited a few familiar voices to joi...
2025-08-0523 min
The Future Report10 demographic milestones to watch over the next decade with Geoff BraileyYou might be thinking a lot can change in 10 years. Or, you might feel like nothing really does!But when you zoom out and look at the data, you’ll find we’re already on the edge of enormous transformation.From population milestones to Olympic moments, retirement waves to airport megaprojects, the 2030s is set to be anything but boring.At McCrindle, we’ve been mapping these shifts for decades. And while we’re known for our generational research, we’re also deeply invested in understanding how cities evolve, how demographics shift, and how emergi...
2025-07-2924 min
The Future ReportThe controversy around generational labels with Luke DaviesYou might love generational analysis, or you might critique and dismiss it.At McCrindle, we’ve spent decades researching generations— and coined the term Generation Alpha — but we also believe in listening to the critics.Whatever perspective you hold, we’re diving headfirst into the Reddit threads, TikTok comments, and water cooler conversations that ask: Are generational labels like Gen Z, Millennials, and Boomers even real? Or are they just stereotypes dressed up in data?To wrap up Season 15, our host, Ashley Fell, sits down with Marketing Executive and Insights Strategist at McCrindle, Luke Dav...
2025-06-2433 min
The Future ReportOur AI future with Ashley FellIt took years for technologies such as the telephone, radio and the TV to reach mass adoption.Yet now, technological change happens in mere months.The latest iteration of technological change is Artificial Intelligence, and the uptake of it is occurring at a pace that hasn’t been seen before and shows no signs of slowing down.In this week's episode, McCrindle's Advisory Executive, Holly Schaaf, sits down with McCrindle’s Director of Advisory, Ashley Fell, to discuss this important topic.
2025-06-1734 min
The Future ReportThe future of shopping with Ashley FellRetail has transformed more in the last five years than the last five decades — from the rise of eCommerce to the evolution of customer expectations and delivery speeds.In this week's episode, our podcast producer, Holly Schaaf, sits down with Director of Advisory at McCrindle and Future Report host, Ashley Fell, to unpack recent research that McCrindle conducted for Australia Post’s eCommerce Industry Report.You can access the full report here:https://ecommerce-report.auspost.com.au/
2025-06-0338 min
The Future ReportReimagining education towards 2035 with Mark McCrindleAs we look toward 2035, we are on the cusp of a new era in education - one that will be shaped by the emergence of Gen Beta, the first generation born entirely into a world of advanced technology and digital connectivity.These young learners, born from 2025, will experience an education system unlike any before, offering exciting opportunities to rethink how we teach, learn, and support future generations.At McCrindle we have just launched our annual education future report, which this year is focused on reimaging education towards 2035.In this week's episode, our host...
2025-05-2023 min
The Future ReportHow careers, costs & culture are reshaping family and fertility with Sophie RentonToday, the journey to parenthood is influenced by a complexinterplay of career aspirations, financial considerations, and evolving cultural norms.While the desire to have children remains strong, many people are reevaluating the timing and feasibility of starting a family.Recent research by McCrindle sheds light on these shifting dynamics, revealing how modern life is redefining what it means to become a parent.In today's episode, our host, Ashley Fell, sits down with Managing Director at McCrindle, Sophie Renton, to delve into these insights.
2025-05-1327 min
The Future ReportUnpacking the top baby names of 2025 with Abby RobinsonWelcome back to another season of The Future Report!Have you ever wondered how popular your name is?Or perhaps you’re about to welcome a little one, and you are deep in the world of name lists, baby books, and family opinions.Each year, McCrindle analyses the top baby names across Australia — and the 2025 results have just been revealed!In this week's episode, our host, Ashley Fell, sits down with Research Executive at McCrindle and key author of this report, Abby Robinson, to unpack these results, including the trends, the surp...
2025-05-0622 min
The Future ReportData as a storytelling tool with Mark McCrindleMany people are intimidated by data, believing that withouta background in mathematics or statistics, they are not equipped to engage with it.However, most data is not the heavy, academic material - and you don’t need to be an expert to effectively use data in a presentation.In this week’s episode, our host, Ashley Fell, sits down with McCrindle’s Founder and Principal, Mark McCrindle, to discuss how data can be used as a storytelling tool.
2025-03-1824 min
The Future ReportGenerations as consumers with Luke DaviesConsumer behaviour is evolving faster than ever, shaped by economic pressures, technology, and generational preferences.In this week's episode, our host, Ashley Fell, sits down with Marketing and Insights Strategist at McCrindle, Luke Davies, to dive into how different generations are spending, saving, and shopping—and what this means for businesses and brands.The generations as consumers infographic: https://mccrindle.com.au/resource/infographic/generational-consumer-profiles/
2025-03-1136 min
The Future ReportTrends of 2025; Generation Acceleration with Mark McCrindleThe pace of generational change is accelerating, with each new cohort bringing fresh perspectives and reshaping the world faster than ever before.We call this phenomenon, “Generation Acceleration.”In this week's episode, our host, Ashley Fell, sits down with McCrindle's Principal and Founder, Mark McCrindle, to discuss what this acceleration means for society and organisations.
2025-02-2521 min
The Future ReportTrends of 2025; The Productivity Paradox with Mark McCrindleDespite advancements in technology and innovation, productivity growth has slowed — an intriguing phenomenon known as the “Productivity Paradox” (as we have called it!).
As workplaces adopt new tools and processes, the question remains: why isn’t output increasing at the same rate?
In today's episode, our host, Ashley Fell, sits down with McCrindle's Founder and Principal, Mark McCrindle, to explore this topic.
2025-02-0419 min
The Future ReportTrends of 2025; The Big Build with Geoff Brailey2025 is shaping up to be a landmark year for infrastructure.
With cities expanding and populations growing, we’re going to see an era of major development projects, which we’ve deemed to be our first trend of 2025, titled the “Big Build.”
These projects aim to accommodate future generations, reshape urban living, and improve connectivity.
In today's episode, our host, Ashley Fell, sits down with McCrindle's Director of Solutions, Geoff Brailey, to unpack this trend set to shape the year ahead.
2025-01-2823 min
The Future ReportWelcome Gen Beta with Mark McCrindleWelcome back to another season of The Future Report!
The year 2025 marks not only a new year, but the beginning of a whole new generation.
That’s right - from 2025 we will welcome Generation Beta into the world.
To kick off Season 14, our host, Ashley Fell, sits down with McCrindle’s Founder and Principal, Mark McCrindle, to discuss this new generation and their future.
2025-01-2134 min
The Future ReportYear in review with Sophie RentonAlthough we are futurists, we do think it’s wise to look back at the past, for context and helpful insights about what might lie ahead.
As 2024 draws to a close, we are going to reflect on the year that has been.
In this final episode of season 13 and of the year, our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to discuss some of the memorable things we’ve lived through in 2024.
2024-12-1038 min
The Future ReportThe top five trends set to shape 2025 with Mark McCrindleAs we approach the middle of this decade, the world continues to evolve at an unprecedented pace, shaped by demographic, economic, and social shifts.
An understanding of the transformative trends set to shape 2025 is essential.
Why?
Because the future of an organisation rests in its relevance and innovation.
That is why, every year at McCrindle, we release our predictions for the trends set to shape the year ahead.
These are based on our thought leadership, which is grounded in research.
After all, we have the privilege of...
2024-12-0333 min
The Future ReportDigital detox with Sophie RentonHow often do you get distracted by your digital device?
Do you feel like you spend too much time on social media?
Do you wish it had never been invented?
We are in a unique era where society is now questioning technology and taking steps to reduce its impact on their life.
In today's episode, our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to investigate this topic from our trends of 2025 research.
2024-11-2634 min
The Future ReportThe future of HR with Grant DustingIn recent years, we have witnessed the greatest transformation to work in a century.
The rapid rise of AI and machine learning, as well as the shift towards hybrid work, and redefined employee expectations, have all reshaped the world of work, and in turn the role of Human Resources (HR) leaders.
Organisations are increasingly looking to these HR leaders to inform strategy, recognising that the alignment of people to processes and technology is crucial to success.
That is why we were commissioned by Workday to conduct research into The Forever Forward HR Leader.
2024-11-1932 min
The Future ReportThe 7 behaviours of a great futurist with Mark McCrindleA futurist can be described as someone who studies the future and makes predictions about it based on current trends.
As you can imagine, it’s a fascinating profession to be in, and one that we love to explore.
In today's episode, our host, Ashley Fell, sits down with
McCrindle’s Principal and futurist himself, Mark McCrindle, to discuss the behaviours of a great futurist.
2024-11-1228 min
The Future ReportExploring financial wellbeing with Geoff BraileyYounger Australians, particularly Gen Z and Gen Y, are optimistic about their future financial prospects.
Yet some of our latest research reveals that financial anxiety remains prevalent, especially among Gen Z, who report worrying about their finances more than any other generation.
Although this is true, many younger Australians are still taking proactive steps toward financial freedom, investing and building wealth while juggling personal aspirations like work/life balance and homeownership.
In today's episode, our host, Ashley Fell, sits down with McCrindle's Director of Solutions, Geoff Brailey, to discuss the findings from McCrindle...
2024-10-2927 min
The Future ReportMcCrindle's SXSW Sydney Session Recap with Ashley FellWelcome back to another season of The Future Report podcast!
Last week, Mark McCrindle and Ashley Fell had the pleasure of speaking at the second iteration of SXSW in Sydney - a conference for global creative professionals seeking future industry trends and adventurous new ways of thinking.
In today's episode, our podcast producer, Holly Schaaf, sits down with our host, Ashley Fell, to discuss McCrindle's recent involvement with this great event.
2024-10-2222 min
The Future ReportDebunking myths about younger workers being lazy and entitled with Sophie RentonYou might think that Baby Boomers and Generation Z are worlds apart in their work ethic and values, but our latest research challenges those assumptions, revealing surprising similarities and debunking some common stereotypes.
In this final episode of season 12, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to explore how each generation approaches work, what they value most in their colleagues, and how these insights can help create more harmonious and productive workplaces.
2024-09-1018 min
The Future ReportPerceptions of Gen Alpha with Ashley FellBy 2025, Generation Alpha will become the largest generation. Shaped in a digital and virtual world, they are certainly different to previous generations. But how are they viewed among the other cohorts? This was the focus of one of our latest insights reports.
In today's episode, our podcast producer, Holly Schaaf, sits down with McCrindle's Director of Advisory and Future Report host, Ashley Fell, to discuss these fresh insights.
2024-09-0335 min
The Future ReportCultivating healthy intergenerational teams with Sophie RentonIn today's fast-evolving workplace, the convergence of multiple generations brings forth a tapestry of perspectives, experiences, and approaches that profoundly shape organisational culture.
That’s why we have made this the focus of our latest research report - Cultivating Healthy Intergenerational Teams.
Through this research, we have uncovered not just the
challenges but also the opportunities that arise when generations collaborate effectively.
In today's episode, our host, Ashley Fell, sits down with McCrindle’s Managing Director and author of this report, Sophie Renton, to discuss some of these latest insights.
2024-08-2723 min
The Future ReportMillennial and Gen Z parents with Ashley FellWhen you think of parents today, which generation do you
picture?
And how are current parents parenting differently to those
of the past?
In today's episode, our podcast producer, Holly Schaaf, sits down with McCrindle's Director of Advisory and Future Report host, Ashley Fell, to discuss these insights.
2024-08-2032 min
The Future ReportA check in on the trends with Grant DustingAt the beginning of each year, we formulate a series of trends, spanning categories like demographic, economic, generational, and technological, that we think will shape the year ahead.
As we have reached the middle of 2024, we thought it would be worth taking a look back to check in on some of these trends, and how these have played out.
In today's episode, our host, Ashley Fell, sits down with McCrindle’s Director of Strategy, Grant Dusting, to discuss these insights.
2024-08-0643 min
The Future ReportThe future of ageing with Mark McCrindleYou might have heard it said that Australia has an ageing population, which is the growth in the number and proportion of older people.
Australia isn’t unique in the sense that many other countries are also facing this trend.
Nonetheless, it has some big implications for society, healthcare, and the economy.
In today's episode, our host, Ashley Fell, sits down with McCrindle’s founder, and renown demographer, Mark McCrindle, to discuss this trend and some of the implications.
2024-07-3021 min
The Future ReportOlympic fever with Anna ColthorpeWelcome back for Season 12 of The Future Report podcast!
The Paris 2024 Olympics is just around the corner, and so our team at McCrindle decided to investigate how Australians plan on engaging with this year’s Olympics.
We asked questions like;
Will they be watching?
What sports are they most interested in turning in to?
Will they be watching alone or with others?
In today's episode, our host, Ashley Fell, sits down with McCrindle's research specialist, Anna Colthorpe, to discuss some of these latest insights.
2024-07-2321 min
Wisteria Lane Poker ClubDon't Be CommonThe eighteenth episode of Desperate Housewives "Children Will Listen" brings with it lively discussion of Brie's blossoming villain arc and the overt threats of violence from all angles. Join Mary Wisforden and Brett McCrindle as open up about their understanding of the U.S. Mail system, their prior experience with masculine Dana's and the hierarchy of effort in "getting dressed up".
And the Homeowners Association is handing out fines at the end of today's episode!
2024-07-0144 min
The Future ReportThe future of schools and education with Mark McCrindleThe waves of change impacting the education sector are perhaps unparalleled.
There are the demographic trends of new generations entering the classroom, combined with the challenges of attracting and retaining younger staff amidst an ageing of the profession.
Added to this are technological transformations, social changes, funding challenges and global influences.
In today's episode, our host, Ashley Fell, sits down with
McCrindle’s Founder and Principal, Mark McCrindle, to unpack and explore the trends shaping the future of education.
2024-06-1825 min
The Future ReportParenting and naming Gen Alpha with Anna Colthorpe and Shannon WherrettGeneration Alpha are growing up in more technologically integrated times than any generation before them.
While it is inevitable that they will engage with screens in the future, parents today are delaying their children’s engagement with devices and setting up social media accounts.
In today's episode, our host, Ashley Fell, sits down with McCrindle's Media Research Specialist, Anna Colthorpe, and Senior Researcher, Shannon Wherrett, to unpack some of the nuances of this complex topic.
2024-06-1133 min
The Future ReportBuilding thriving school communities with Sophie RentonSchools are not just buildings where students come to learn - they can be important places for connection and belonging.
But what exactly is the role of schools within the larger community? And how do all stakeholders contribute to creating a nurturing environment for our students?
In today's episode, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to unpack some of the insights from our recently released report on building thriving school communities.
2024-06-0425 min
The Future ReportInsights from parents of Gen Alpha with Abby DonaldsonGrowing up in technologically integrated times brings both benefits and challenges - particularly for parents raising this generation.
Our latest McCrindle Insights report delves into the perspective of Gen Alpha parents as they seek to raise Gen Alpha in today's age.
In today's episode, our host, Ashley Fell, sits down with research executive at McCrindle and author of this report, Abby Donaldson, to discuss these insights.
2024-05-2828 min
The Future ReportIntroducing Gen Beta with Mark McCrindleThe year 2025 marks not only the middle of the 2020s as a decade, but the beginning of a whole new generation of people.
That’s right - from 2025 we will welcome Generation Beta into the world.
Although people of this generation haven’t even been born yet, we can predict some things about them based on the context that will surround them.
In today's episode, our host, Ashley Fell, sits down with McCrindle's Founder and Principal, Mark McCrindle, to introduce this new generation.
2024-05-2124 min
The Future ReportCranes and what they tell us about society with Geoff BraileyAt McCrindle, we are fascinated by people, including how they live, work, shop and engage with the world around them.
One data set that reveals a lot about the living aspect is the RLB Crane Index, as it tells us a fair bit about where people live, why they choose to live in the places they do and a look into where growth areas are.
In today's episode, our host, Ashley Fell, sits down with McCrindle's Director of Solutions (and McCrindle's Director of Cranes effectively!), Geoff Brailey, to discuss these insights.
2024-05-0724 min
The Future ReportThe pros and cons of generational analysis with Sophie RentonWelcome back to another season of The Future Report podcast!
At McCrindle, we love to talk about people in generations. Every time we conduct a study, it is the first place we go to see differences in responses.
We believe in it.
However, we also think it is important to consider the downsides or challenges of categorising individuals into generations.
In today's episode, our host, Ashley Fell, sits down with
McCrindle’s Managing Director, Sophie Renton, to explore and discuss the pros and cons of generational analysis.
2024-04-3037 minWisteria Lane Poker ClubSlurp for MarthaThis dozenth episode is a doozy! Join Mary Wisforden and Brett McCrindle breaking down Gabrielle's chicken preference, Lynette's yoga hack, Bree's complicated relationship with WWII, and Susan's heldover Apology tour.
There's another deleted scene and Marc Cherry introduction to discuss thanks to physical media!
2024-04-2236 min
The Future ReportThe challenge of engaging future donors with Sophie RentonThe not-for-profit sector is a vital part of our communities. They support those in need, serve communities and shape nations.
In today's episode, our host, Ashley Fell, sits down with social researcher and McCrindle's Managing Director, Sophie Renton, to discuss the insights from our latest not-for-profit report, exploring how, where, and why people give to charities.
2024-03-2624 min
The Future ReportReal environment and growth reckoning with Grant DustingOur team at McCrindle have formulated some predictions around the top trends set to shape the year ahead. From demographic changes to economic trends, technological transformations and generational insights. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Director of Strategy, Grant Dusting, to unpack two trends in particular - real environment and the growth reckoning.
2024-02-2731 minWisteria Lane Poker ClubLandscaped and ManscapedThis week hosts Mary Wisforden and Brett McCrindle discuss episode four of Desperate Housewives, and get right into the ins and outs of edging.... your lawn that is.
The gals of the lane FINALLY tell Paul about the mystery note found when cleaning up Mary Alice's belongings.
Edie and Mike get down and dirty with yard and automotive work.
Susan and Julie break into someone's home to steal back what's theirs
And Bree finds her son Andrew somewhere he absolutely should not be.
2024-02-2635 minWisteria Lane Poker ClubIt's Always Snowing on Wisteria LaneOn the podcast this week host's Mary Wisforden and Brett McCrindle discuss dinner party etiquette, creating distractions, gun safety & the limits of client-patient confidentially!
The wives have decided to follow through on dinner party Mary Alice had planned and share some secrets while Paul and Zach create even more.
2024-02-1935 minWisteria Lane Poker ClubUnsuccessful Gone GirlingIts Episode 2 of WLPC, grab a cocktail and let's do it.
This episode has all the drama, all the juicy and gossip.
Mary Wisforden and Brett McCrindle break down episode 2 of the ICONIC series Desperate Housewives.
Find out more about THE NOTE, and what exactly WAS Paul digging up?
Susan and Edie have dinner with Mike and cause some damage.
2024-02-1428 min
The Future ReportThe future of conferences and events with Mark McCrindleIn an era defined by rapid technological advancements and global shifts, conferences and gatherings are undergoing significant transformations. From changing audience dynamics to the integration of human-centric technology, the future of conferences and events is marked by innovation, inclusivity, and purpose. In this episode our host, Ashley Fell, sits down with Mark McCrindle to explore the key trends influencing conferences and events.
2024-02-1326 minWisteria Lane Poker ClubUnsuccessful Gone GirlingIts Episode 2 of WLPC, grab a cocktail and let's do it.
This episode has all the drama, all the juicy and gossip.
Mary Wisforden and Brett McCrindle break down episode 2 of the ICONIC series Desperate Housewives.
Find out more about THE NOTE, and what exactly WAS Paul digging up?
Susan and Edie have dinner with Mike and cause some damage.
2024-02-1228 min
The Future ReportWhat is "Superiofficey"? with Mark McCrindleIn 2024, the world of work is undergoing a profound transformation, with businesses grappling with the intricate balance of hybrid work, remote setups, and traditional office routines.
It's not just about the logistics anymore; it's about the profound implications of where we choose to work.
In today's episode, our host, Ashley Fell, sits down with social researcher, Mark McCrindle, to delve into the concept of 'Superiofficey' - an emerging trend reflecting the perceived superiority attached to being physically present in the workplace - and unpack the nuances of this phenomenon to ultimately shed light on the...
2024-02-0632 minWisteria Lane Poker ClubMary Alice & the Terrible, Horrible, No Good, Very Bad DayThe series premiere of both: Wisteria Lane Poker Club and ABC's hit show Desperate Housewives! Join Mary Wisforden and Brett McCrindle on their journey through this iconic series.
This week we meet the women of Wisteria Lane and their families as they attend the funeral of their recently deceased friend Mary Alice. They share their grief and confusion as they realize they do not know as much as they thought about what goes on behind closed doors.
2024-02-0535 minWisteria Lane Poker ClubWisteria Lane Poker Club: TrailerJoin hosts Mary Wisforden and Brett McCrindle every Monday, starting February 5th 2024, to dish and deepdive about everyone's favourite 2004 ABC Classic Desperate Housewives. So pour a glass of wine, or mix yourself a cocktail, and let's get the cards on the table.
2024-01-3101 min
The Future ReportReflections from a decade at McCrindle with Ashley FellWorkplace tenure, or how long someone stays in a workplace, is a big issue for leaders today.
Especially because the average tenure of an Australian worker currently sits at around 2 years and 9 months.
However, not all of us fit into these statistics!
In today's episode, our podcast producer, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to delve into her own career journey and offer some advice and insight as she has just recently celebrated 10 years at McCrindle.
2023-11-1448 min
The Future ReportThe future of social research with Steph RazeyHere at McCrindle, we often describe ourselves as social researchers.
This area of work can be defined as a field that offers a unique lens into understanding human behaviour, societal trends, and the dynamics that shape our communities.
In today's episode, our host, Ashley Fell, sits down with McCrindle’s Research Lead, Steph Razey, to discuss her reflections and experiences gathered from years spent unravelling the intricacies of human interaction and society.
2023-11-0723 min
The Future ReportThe future consumer: Generation Alpha with Mark McCrindleGeneration Alpha describes the current generation of children born since 2010. With over 2.8 million births worldwide every week, they are projected to become the largest generation in history, surpassing two billion by 2025.
Generation Alpha already holds considerable brand influence and purchasing power. They shape the social media landscape, influence popular culture, and drive consumer trends.
To kick off season 9 of the podcast, our host, Ashley Fell, sits down with social researcher and Principal of McCrindle, Mark McCrindle, to discuss our latest research on this significant generation.
2023-10-1732 min
The Future ReportAre Gen X as non-descriptive as their label with Mark McCrindleGeneration X describes those born between 1965 and 1979, which currently places them in their early forties to mid-fifties.
They witnessed the introduction of computers in schools and homes, becoming the first generation to experience working parents and higher rates of divorce.
Termed the “latch-key kids” and the “home alone generation,” they developed independence, flexibility, and a peer-oriented mindset.
Gen X, like their non-descript label, have an understated visibility in society but bring a massive influence economically, demographically, politically, and organisationally.
They are the generation at the peak of their leadership and impact.
In...
2023-09-1226 min
The Future ReportBaby Boomers and the future of retirement with Mark McCrindleToday’s Baby Boomers are the ultimate ‘downagers'; redefining expectations of their life stage, and reinventing retirement.
They are buying and selling property later in life and remaining active in the workforce later than ever before.
This is all a response to the improved life and health realities – otherwise known as the longevity boom.
In today's episode, our host, Ashley Fell, sits down with social researcher and demographer, Mark McCrindle, to discuss these insights.
2023-09-0528 min
The Future ReportLeveraging research for PR impact with Anna ColthorpeHere at McCrindle, we believe data tells a story.
While we work with numbers and statistics on a daily basis, we are also acutely aware that these numbers represent people’s beliefs, opinions, and values.
They paint a picture of the varying sentiments across people groups, and can help guide strategic thinking.
One way that statistics and stories can add real value is to a company’s public relations (PR) campaign.
In today's episode, our host, Ashley Fell, sits down with McCrindle’s Media Research Specialist, Anna Colthorpe, to discuss the power...
2023-08-1526 min
The Future ReportStats that changed the world with Mark McCrindleHow important do you think statistics are?
We, of course, believe that they are incredibly important - but perhaps not everyone feels the same way.
However, research, numbers, and statistics do have the opportunity to effect real change.
Why?
Because behind the statistics are real people and their stories. And stories are powerful.
In today's episode, our host, Ashley Fell, sits down with social researcher and futurist, Mark McCrindle, to discuss some of the stats that changed the world.
2023-06-2034 min
The Future ReportNavigating financial dreams amidst economic challenges with Mark McCrindleEconomic uncertainty, the rising cost of living, and rising interest rates are having impacts on Australians, as well as the "recessionette" environment that we find ourselves in.
Despite these tough times, people still have financial dreams, goals and aspirations.
In today's episode, our host, Ashley Fell, sits down with social researcher and futurist, Mark McCrindle, to discuss some key findings from the recent research we have conducted for our client, Insignia Financial.
2023-05-3022 min
The Future ReportDisruptors to the future of education with Sophie RentonThe waves of change impacting the education sector are perhaps unparalleled.
There are the demographic trends of new generations entering the classroom, combined with the challenges of attracting and retaining younger staff, technological transformations, social changes, funding challenges, global influences, empowered parents (and students) and the growing expectation of holistic student development as well as an ongoing transition to the new world of work.
This is why, each year, McCrindle conducts a sector-wide study about the trends impacting the education sector so we can better understand them.
Seeing as we just released this...
2023-05-1632 min
The Future ReportThe future of the for-purpose sector with Mark McCrindleAustralia has long been blessed with stable governments, high-functioning democracy, and the rule of law.
However, what actively enables the flourishing of our society is not just government and its agencies, or even our local communities, but the for-purpose sector.
While the retail sector facilitates vitally needed communities of interaction, and our diverse local suburbs for many are communities of belonging, it is the charities and non-profits that build communities of purpose.
These for-purpose organisations are defined by three factors which distinguish them from business, retail, or local communities: they are problem focused...
2023-03-2140 min
The Future ReportThe future of careers with Mark McCrindleAccording to a recent study, the average amount of time that an employee stays in one job is now down to two years and nine months.
This means that for a school leaver today, who will live longer and work later into their life, we predict that they will have 18 jobs, across 6 careers, in their lifetime.
Now when we share this forecast, sometimes people audibly gasp in shock. And that’s understandable, because it is a big figure and it has some big implications - for both the employee and the employer.
In to...
2023-03-1431 min
The Future ReportHow to respond strategically to trends with Mark McCrindleHappy 2023 and welcome to another season of The Future Report podcast!
We are delighted that you have joined us again for more insightful discussions around trends and the future.
In today's episode, our host, Ashley Fell, sits down with social researcher and futurist, Mark McCrindle, to explore how we can go about understanding, interpreting, and even strategically leveraging the trends that are happening all around us today.
2023-02-0731 min
The Future ReportGeneration Alpha are becoming teenagers with Mark McCrindleThey’re the first generation to be fully born in the 21st Century.
The oldest of them began being born in 2010, the same year Instagram and the iPad launched.
Yes, we’re talking about Generation Alpha – the cohort born between 2010 and 2024.
While the youngest of them are yet to be born, the oldest of them are about to become teenagers.
In today's episode, our host, Ashley Fell, sits down with the demographer and futurist who gave this generation their name, Mark McCrindle, to discuss some significant implications of Generation Alpha's entrance into t...
2022-11-2938 min
The Future ReportThe world’s population has reached 8 billion people with Mark McCrindleRecently, the world’s population ticked over 8 billion people.
That’s right. 8. Billion.
We’ve reached this latest billion in record time, and the majority of population growth we've seen has occurred in the last 100 years.
In today's episode, our host, Ashley Fell, sits down with demographer and futurist, Mark McCrindle, to discuss if this historic milestone is an exciting one, or something to be concerned about.
2022-11-2237 min
The Future ReportHow we spend our time and how it has changed with Mark McCrindleHave you ever kept a diary of how you spend your time?
Well, the Australian Bureau of Statistics has.
They have released their time use study which measured the daily activities of 2,000 diverse households, and of those aged 15 years and over in those households, had them keep a diary over two days and account for all their time.
It’s a pretty fascinating study and reveals a lot about how much time people are spending on work, domestic duties, recreation, and even sleep. It also explores how rushed or pressed for time people fe...
2022-11-0136 min
The Future ReportThe cost of culture with Anna Colthorpe & Hannah ButcherGen Z and Millennials describe those in their teens, twenties, and thirties today. This life stage is often characterised by the need to keep up with their peers and the culture around them.
As society continues to adapt to changing lifestyles and economic conditions, our team at McCrindle was commissioned by Afterpay to conduct a study about Gen Z and Millennials.
The study sought to determine how and if these generations are re-balancing their spending priorities, lifestyles, and mindsets to keep up with the ever-shifting role that culture - which this report defines as a...
2022-10-2530 min
The Future ReportThe Metaverse and why it matters, with Mark McCrindleAvatars. NFTs. Blockchain. Bitcoin. Cryptocurrency. Virtual and augmented reality.
What do all these words have in common?
They relate to The Metaverse.
While it may have begun as a vague concept, over the last year it has gained immense traction, and many are now calling it the future of the internet. Particularly as it relates to Generation Alpha.
Gone are the days when kids plugged a console in front of a TV and played Mario Kart with their friends in the living room.
Now, they are socialising in the v...
2022-09-2036 min
The Future ReportThe future of hybrid work with Sophie RentonOver the last few years, remote work or work-from-home became widespread. This is because it wasn’t something that was just promoted or strongly encouraged. It was mandated.
And it went on for some time. Because of various lockdowns and restrictions, some companies work-ed-from-home, full-time, for years. And possibly still are.
Now, as we (with fingers crossed) say goodbye to lockdowns and work-from-home mandates, workplace leaders have both the challenge and opportunity before them of working out what their new normal will be.
What was mandated and followed through on, has now become a...
2022-09-1333 min
The Future ReportThe future of home ownership and intergenerational wealth with Mark McCrindleBreaking into the housing market is a hot topic amongst today’s younger generations with skyrocketing house prices, the rising cost of living, and low wage growth making it pretty difficult to get a foothold.
So, if younger generations can’t break into the housing market, what sort of impact will this have on their financial aspirations and wealth accumulation?
Joining Ashley Fell to shed some light on this topic is Social Researcher and Demographer, Mark McCrindle.
2022-09-0637 min
The Future ReportBaby Boomers are redefining retirement, with Mark McCrindleWhile the Baby Boomers are currently more active in the workforce for their age than the generation before them, over the next decade we will see a significant changing of the guard as the youngest of the Baby Boomers move past 65 and ease out of the workforce.
When they do, they will leave a very significant knowledge, labour, and leadership gap for the following generations to take up.
But that doesn’t mean a quiet retirement because the Baby Boomers are redefining this life stage and what ageing looks like. Our host, Ashley Fell sits do...
2022-08-3038 min
The Future ReportGen Z's top hopes and fears with Steph RazeyGeneration Z describes those born between 1995 and 2009, placing them today aged between 13 and 27. While many of them are students, in just a few years they will comprise a third of the workforce.
In our work we find so many people wanting to understand the mindset and perspective of Gen Z; who they are, what is important to them, and how to remain relevant for this emerging generation.
Joining Ashley Fell to discuss this, is our Research Lead at McCrindle, Steph Razey.
2022-08-2337 min
The Future ReportIs Cancel Culture helping us or hurting us? With Mark McCrindleToday we want to talk about a word or phrase that made its way to the Oxford English Dictionary Word of the Year in 2020 which is: Cancel Culture.
As social researchers, each week are deploying surveys and analysing demographic and community data. We gather content from focus groups and in-depth interviews and draw out the trends. That is social research. While analysing these data sets gives us specific insights into certain groups or areas, it also gives us a very broad read on our society.
One outcome of this type of work is that we...
2022-08-1634 min
The Future ReportAre we in a post-Covid era yet? with Mark McCrindleWelcome back to another season of The Future Report! Over the last few weeks, Mark McCrindle and Ashley Fell have been out travelling and sharing insights at conferences in Europe and the United States, which after two years of closed borders has been a bit of a treat! In today’s episode, our host, Ashley Fell sits down with social researcher, Mark McCrindle to discuss international conferences and travelling in a post-covid world.
2022-08-0235 min
The Future ReportWhat the 2021 Census results reveals about our changing nation with Mark McCrindle & Geoff BraileyOnce every five years in Australia, we have the night that stops the nation, the census night. The Australian Bureau of Statistics then works busily away and analyses and compiles the data for almost a year and then releases it to the nation. For us, self-professed data nerds at McCrindle, the release day feels like our Christmas’ have all come at once, with a brand new data snapshot of the nation. This data tells the stories of our friends, families, communities, and our nation.
In this episode, we will be unpacking the census insights that you need to...
2022-07-0528 min
The Future ReportData science and the future of education with Mike AbecinaThe education sector is at the centre of many different trends. From changing generations of students and teachers to adapting the curriculum to suit the future of work to respond to changes brought about by the pandemic, to focusing on teacher and student wellbeing and collecting data and knowing what to do with it.
Clearly, there is a lot on the plate for those working in the sector!
Therefore, it’s no wonder that when we speak to educators, they are feeling fatigued and a bit overwhelmed.
Yet, there is hope! If leaders in...
2022-06-2831 min
The Future ReportLet's talk teens with Collett SmartAt McCrindle, we love to talk about the generations. Today’s high school students and those in their early twenties belong to Generation Z, who were born between the years 1995 and 2009.
If you parent, lead or engage with this generation in any context, you will know that they are quite different from those who have gone before.
The questions on many people’s mind is, how do we best care for this generation who have grown up on screen-based devices and in a more technologically supplied world than we have ever experienced?
We're deli...
2022-06-1425 min
The Future ReportGen Alpha in the great screen age with Mark McCrindleIf you are old enough to remember dial-up, when you had to wait for the internet to connect and when the world wasn’t in our pockets, it’s a pretty stark contrast to the world shaping children today.
In the last two decades, technology has advanced at lightning speed, and it can be challenging to keep up for all of us – no matter what generation we are a part of. Especially since something we were once a little unsure of, perhaps skeptical of, is now an everyday experience at home, at work, at school and throughout societ...
2022-06-0738 min
The Future ReportTop baby names for 2022: The results are in with Anna Colthorpe & Kimberley LincoAnalysing baby names paints a fascinating picture of the era that we live in. The Builders generation (born before 1945) chose traditional names such as Peter, Paul, John, Karen, Jennifer, or Sharon for their children. In the 1980s, the Baby Boomers began drawing on baby name books for inspiration and trends. Meanwhile, today’s parents, Generation Y (also known as the Millennials), are not only choosing new and different names, but they are also parenting a new and unique generation – Generation Alpha.
At McCrindle, we have the privilege of gathering the top baby names and compiling the top 100 list...
2022-05-3139 min
The Future ReportTensions for students in the new world of work with Sophie RentonWhile most people have an interest in the future, educators have a direct role in shaping it, as they educate and equip the emerging generations. Importantly, this impact is recognised and appreciated by students. Our research shows that 70% of students can think of at least one teacher who has made a massive, positive difference in their life.
Yet, amidst this positive student feedback, the waves of change impacting the sector are perhaps unequaled. Educational communities bridge the widest generational gaps in our society, connecting grandparents to those aged four and five who are on the innovative edge...
2022-05-1737 min
The Future ReportFrom FOMO to HOGO: Exploring relational fitness with Mark McCrindleFor the last two years, our lives have been significantly interrupted. We didn’t go out. We didn’t socialise much. We mostly interacted through a screen. Similar to the atrophy of muscles when underused, recent lockdowns and restrictions have impacted our social stamina and social fitness.
Understandably, as the world opens up, we’re now having to use social skills that we haven’t had to use in a while.
Our host, Ashley Fell sits down with social researcher, Mark McCrindle to discuss this trend of HOGO (hassle of going out) and relational fitness, or a lack...
2022-04-2637 min
The Future ReportThe importance of workplace culture with Sophie RentonWorkplace culture can be complex to define and measure. There are many terms that stem from the word 'culture', anthropologists use the term to describe how people live.
As social researchers, we define culture simply: ‘It’s how we do things around here.’ It’s the character and personality, the procedures and values, the purpose and ambition, the structures and traditions, and the pattern of behaviour of the people in an organisation.
In a workplace, culture is the environment that, whether intentionally or unintentionally, is created for workers. Simon Sinek said: ‘Culture = values × behaviour. A culture is...
2022-03-2938 min
The Future ReportThe future of leadership with Mark McCrindleWhen you think of great leaders, who do you envision? Martin Luther King? Mother Theresa? Greta Thunberg?
Author John Maxwell gave a helpful definition of leadership when he said, ‘Leadership is influence, nothing more, nothing less.’ Because everyone has a level of influence, it can be argued that everyone is a leader in one context or another. The challenge is in both how we wield our influence and how we develop our leadership capabilities.
Just as we are all leaders, so we are all followers. You may lead your family at home for example, but have...
2022-03-1541 min
The Future ReportInternational Women's Day: How women rise at work with Richenda VermeulenThis week, people all over the world are celebrating International Women’s Day, a global holiday celebrating the cultural, political, and socioeconomic achievements of women.
In celebration, our host, Ashley Fell is sitting down with a woman who many of our McCrindle team respect and look up to, Richenda Vermeulen. Richenda is the founder and CEO of digital agency ntegrity. She is also a mum and an incredible leader.
In this episode, we discuss how women rise at work, the future of women in the workplace, and how workplaces can benefit from helping women reach the...
2022-03-0743 min
The Future ReportHow to maximise your impacts with Shannon Wherrett & Sophie RentonAs the times continue to change, expectations among consumers are shifting. Our research shows that people want to know what positive differences organisations are making. Enter social impact.
Social impact is more than describing the activities an organisation does. It is the outcome of that work, and the changes that have occurred because of it.
While 'social impact' isn’t a new term, we have noticed an increase in organisations and particularly not-for-profits responding to it.
In today’s episode, our host, Ashley Fell sits down with fellow McCrindle colleagues, Shannon Wherrett and Soph...
2022-03-0137 min
The Future ReportBuilding the next generation’s influence in the boardroom with Grant DustingWhen you think about executive boards and governance, what do you think?
As our world becomes more complex, organisations are navigating changing social attitudes, demographic shifts, and technological disruptions. Boards play an important role in guiding the future of an organisation, and there's a shift happening with Millennials coming through in senior leadership roles.
To discuss this important topic, our host, Ashley Fell sits down with McCrindle’s Director of Strategy, Grant Dusting.
2022-02-2232 min
The Future ReportHow to spot the trends with Mark McCrindleHow does anyone predict the future? Well, we have some tips up our sleeve. In this episode, our host, Ashley Fell, sits down with futurist, Mark McCrindle to share the tricks of the trade with you and what 2022 might look like.
2022-02-0130 min
The Future ReportGen Z: The future of school-leavers today with Mark McCrindleIn the first episode of season 2, we're talking all things Generation Z and what the future of work will look like for today's school-leavers. Joining the conversation about this emerging generation is the generational expert, Mark McCrindle.
Gen Z describes those born between 1995 and 2009, so today they are in their mid-late teens and mid-late twenties.
2022-01-2540 min
The Future ReportTalking all things Christmas with Sophie RentonFor the final episode of Season 1, we are talking all things Christmas! Our host, Ashley Fell is joined by McCrindle's Managing Director, Sophie Renton to discuss our research on the best and the worst Christmas gift-givers, how younger generations plan on celebrating this Christmas with some unconventional celebrations and consumerism during the festive season.
2021-12-2136 min
The Future Report2021 Year in review and preparing for what's next with Mark McCrindleAs the clock ticked over to 2021, many people looked forward to putting a pretty chaotic year of 2020 behind us. While it is good to have hope and optimism for the future, 2021 probably didn’t pan out as many hoped. With the Delta strain of the Coronavirus sending countries around the world into lockdown, and Australia navigating quite a different experience than that of the year before, 2021 posed its challenges. But while a lot of the year was impacted by COVID-19, other things happened too. From demographic change to political events. From social trends to consumer shifts and technology trends. We...
2021-12-1449 min
The Future ReportThe power of kindness with Steph RazeyCan you remember a time in your life when someone showed you an act of kindness? How about the last time you showed kindness to someone? It is universally acknowledged that it is cool to be kind, and there are lots of encouraging quotes about it.
From the ancient Greek philosopher, Aesop, who said "No act of kindness is ever wasted" to Mother Teresa who said, "Kind words can be short and easy to speak, but their echoes are truly endless", have you ever thought about why kindness is so important and how you can be more k...
2021-12-0737 min
The Future ReportThe renewed search for meaning with Mark McCrindleA major event like a pandemic can cause a reassessment of life. From the 'Great Resignation' that we discussed in our last episode, to our relationships to our job, where we choose to live, and of course what we consider to be important, many aspects of our lives are being reassessed. In today's episode, our host Ashley Fell sits down with Social Researcher, Mark McCrindle to discuss what people are reevaluating in light of the pandemic, why a major event causes us to reevaluate things in our life, and how a greater sense of meaning can impact wellbeing and...
2021-11-3042 min
The Future ReportTap & go, Black Friday and the relevance of shopping centres with Sophie RentonWhen was the last time you used cash to pay for something? Were you able to save money during the pandemic? And if so, what do you plan on doing with it? Did you perhaps buy a few too many packages online during lockdown? Will you be partaking in this year's Black Friday sales? These are some of the questions Ashley Fell will be discussing in this episode and sharing the latest research, with McCrindle's Managing Director, Sophie Renton.
2021-11-2328 min
The Future ReportIs the office dead? with Mark McCrindleSince the beginning of the pandemic, for many, working from home has become the 'new normal'. And while it can have its challenges, the benefits seem to outweigh them. So, if people love working from home and want to continue working this way into the future, where does that leave the future of the office? In today's episode, our host, Ashley Fell, asks Mark McCrindle if the office is dead, what role it plays in the future of work, and what this means for CBDs. Mark and Ashley also discuss the 'Great Resignation' and what leaders can do about...
2021-11-1643 min
The Future ReportThe rise of the regions with Geoff BraileyEver heard of a 'Sea Change' or 'Tree Change'? It refers to people moving out of the big cities and into coastal or rural areas. While we were seeing this trend prior to the pandemic, COVID-19 has accelerated this in the last two years, as people increasingly work-from-home and reprioritise what is important. In today's episode, our host, Ashley Fell, sits down with McCrindle's Director of Solutions, Geoff Brailey, to discuss what is driving the rise of the regions, where people are moving, what this means for our cities, and whether it is here to stay.
2021-11-0933 min
The Future ReportWhy research eats strategy for breakfast with Mark McCrindleHave you ever heard the phrase "culture eats strategy for breakfast"? It's a quote made famous by management guru, Peter Drucker, who was communicating the importance of workplace culture. While he wasn't saying that strategy is unimportant, he was saying that an empowering and engaging workplace culture is a surer root of organisational success. While we believe in the sentiment of this famous phrase, we have our own, slightly nerdier version, which is, "research eats strategy for breakfast". In today's episode, our host, Ashley Fell sits down with McCrindle's founder and principal, Mark McCrindle to talk about our adaptation...
2021-11-0238 min
The Future ReportWellbeing in the work-from-home era with Sophie RentonOver the last few years, wellbeing has risen to the top of the agenda. It's one of the key challenges and opportunities that our society faces, especially when it comes to work. This became even more the case when, almost overnight, the global office-bound workforce relocated to their homes. For the first time in modern history, working-from-home became the norm. In today's episode, host Ashley Fell is joined by McCrindle's Managing Director, Sophie Renton, to talk about the work-from-home trend, how work can be a contributor to our wellbeing and practical tips for prioritising wellbeing even when working-from-home.
2021-10-2639 min
The Future ReportGeneration Alpha: The new kids on the block with Mark McCrindleThere is a generation that comprises more than 1 in 7 people. They are influencing the purchasing power of their household and are key to the future. Yet, few people have heard of them. Within the next four years, they will outnumber the Baby Boomers and most of them will live to see the 22nd century. We're talking about Generation Alpha, the current generation of children who began being born from 2010. In this episode, Mark McCrindle - the person who gave Generation Alpha their label - joins host Ashley Fell to discuss this emerging generation.
2021-10-1953 min
The Future ReportGenerations defined with Mark McCrindleOk Boomer, Geriatric Millennials, Smashed Avo, Generation Alpha... What do all these phrases have in common? Well, they are all about the generations. In this episode, our host, Ashley Fell, sits down with social researcher, Mark McCrindle, to define the different generations in our society, who they are and why generational analysis is so important.
2021-10-1251 min
The Future ReportHow we can predict the future with Mark McCrindleOn this first episode of The Future Report, our guest, Mark McCrindle, will be joining our host, Ashley Fell to discuss how we can predict the future. They will be addressing some of your burning questions like what is a futurist? Can we actually predict the future? How can being future focussed make you a better leader? Enjoy!
2021-10-0636 min