Shows
Roots of SuccessEp. 57 - Building Ballfields and Bonds: How Tom and Dana Groh Lead with People FirstWhat if “just sod” was the secret to dominating a niche landscape market? In this episode, Tommy Cole sits down with Tom and Dana Groh of Minnesota Sodding Company (MSC) to uncover how they turned a teenage side-hustle into one of the most respected specialty contractors in the Midwest. From firing up equipment on commercial job sites to building pro-level athletic fields—even tackling the legendary Minnesota Twins’ Target Field—the Grohs share how a relentless focus on relationships, a data-driven approach to pricing, and a true team mentality have powered their growth. If you’re looking for real talk on runn...2025-06-1946 min
Roots of SuccessEp. 56: Lessons in Growth: Escaping the Owner-Operator Trap With Kerry & Jill ClineThink running a landscape company with your spouse is a recipe for disaster? Think again. Kerry and Jill Cline are living proof that partnership—at work and at home—can become your biggest business superpower. This candid conversation peels back the curtain on how they built C&S Lawn Service & Landscaping: from passing out flyers as a teenager to scaling up with peer support, adopting game-changing software, and building a culture of accountability and trust. Find out what it takes to get out of your own way, empower your team, and finally move from chaos to control, no matter how...2025-06-0542 min
IM Landscape Growth PodcastHow Caleb Scaled Third Space by Hiring Smarter, Not Buying More Gear“You can say you can’t afford to hire—but I’d argue you can’t afford not to.” — Caleb KangasResources Mentioned in This Episode:Knowledge Tree Consulting – Leadership and business coaching for construction and trades professionals.McFarlin Stanford ACE Peer Group – A peer learning group helping landscape entrepreneurs level up operations and leadership.SynkedUp – CRM and operations software that connects contractors and improves project workflows.Winning with Accountability by Henry J. Evans – A must-read book for leaders building a culture of clarity and follow-through.Huberman Lab Podcast – A scienc...2025-05-3045 min
Roots of SuccessEp. 55 - 7 C's Marketing Framework + Celebrating Two Years with John DaltonThink marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John’s 7 C’s marketing framework, this episode is packed with priceless advice owners and execs can put to work right away. Whether you’re wrestling with a scattered marketing plan or simply looking to refine...2025-05-2245 min
Roots of SuccessEp. 54 - Investing in People: Adam Dukes’ Approach to Leadership and Landscape ExcellenceWhat if the most rewarding part of growing a landscape business isn’t the lush gardens or high-end installs, but something much deeper? On this episode of Roots of Success, Tommy Cole chats with Adam Dukes, founder of GrandScapes, who pulls back the curtain on his journey from a two-person startup in 2008 to a highly respected Charleston landscape company. Adam reveals what it really takes to build a winning leadership team, how to turn installation clients into lifelong maintenance customers, and why team success is the true driver of growth. Packed with candid stories and actionable advice, this episode is...2025-05-0839 min
Roots of SuccessEp - 53 Drive, Data, and Disruption: Bob Carey’s Landscape Success FormulaAre you still running your landscape maintenance crews like it’s 2005—while your competitors leap ahead with data-driven decisions and battery-powered fleets? In this episode, Tommy sits down with Bob Carey, a leader who’s mastered every angle of the business—from gritty field operations to creating scalable systems and jumping into the disruptive world of robotic mowers. Bob breaks down how tracking data, focusing on customer education, and building for capacity have fueled his growth, and he reveals practical advice for hiring, training, and future-proofing your workforce in today’s ever-evolving market. THE BIG IDEA: Systemat...2025-04-2454 min
Roots of SuccessEp 52 - Expanding Horizons: Jake Malone on Family Dynamics and Branch ManagementEver wonder how to maneuver the tricky world of family-owned landscaping businesses? Join us as we dive into the captivating journey of Jake Malone from Malone's Landscaping, exploring how second-generation leadership can evolve a company while overcoming the challenges of family dynamics. Discover how Jake and his team have mastered the art of maintaining high-quality installations, leveraging innovative management systems, and expanding into new branches without losing their unique company culture. Whether you're dealing with family business dynamics or considering expansion, this episode is packed with actionable insights and inspiration. THE BIG IDEA: Trust the p...2025-04-1033 min
Roots of SuccessEp. 51 - Two Crews to Multiple Locations: Chase Mullin's Journey to Landscape ExpansionDESCRIPTION: Have you ever thought about the challenges of transforming a small two-crew landscaping business into a thriving multi-location success? In this episode of "Roots of Success," Tommy Cole sits down with Chase Mullin of Mullin Landscape to uncover the strategic decisions that fueled his company's impressive growth. From leveraging the aftermath of Hurricane Ida to repositioning business focus from residential to commercial projects, Chase shares the pivotal moments that defined Mullin Landscape's journey. Plus, get insights into the power of maintaining a strong company culture while expanding to new locations. Don’t miss Chase’s valuable lesso...2025-03-2724 min
Roots of SuccessPlaying the long game: 40 Years of with Gene FreemanAre you thinking long-term in landscaping, or are you trapped in short-term wins? Transform your approach with insights from Gene Freeman of Complete Landsculpture, as he sits down with our host Tommy Cole. Explore the pivotal changes that propelled Complete Landsculpture into a thriving business with a focus on maintenance and leadership development. Whether you're looking to elevate your landscape company's recurring revenue or refine your leadership strategies, this episode is your blueprint to success. Tune in and tune up your business strategy. THE BIG IDEA: Strong leadership and teamwork fuel expansion KEY M...2025-03-1331 min
Roots of SuccessEp 049 - Building Strong Teams and Embracing Change with Mark SedgleyAre you truly embracing change, or is it just "the way we’ve always done it" that’s holding your landscape business back? Join Tommy Cole as he sits down with Mark Sedgley, CEO of LMN and Single Ops, in this episode of the Roots of Success podcast. Mark reveals the dynamics of integrating technology in landscaping, debunking myths about software suitability for different business sizes, and sharing secrets of building winning teams. Tune in to discover how embracing change can significantly propel your business forward and why the community might be your most powerful asset yet. 2025-02-2745 min
Roots of SuccessConquering Crisis: Jillian Burns' Story of Resilience and SuccessWhat if your toughest challenge became the foundation of your success? Join us on Roots of Success as we explore how Jillian Burns turned financial adversity into a thriving landscape venture. Learn about her unwavering commitment to investing in her team, her innovative strategies in snow and landscaping, and her passion for fostering female leadership. This episode is packed with insights for landscape company leaders who want to redefine setbacks as opportunities. THE BIG IDEA: Transform setbacks into empowering opportunities KEY MOMENTS: [00:00] From Adversity to Success [04:41] Val...2025-02-1337 min
Roots of SuccessEp 047 - People First Philosophy: The Secret behind EMI Landscape’s GrowthIs your landscape business prepared for the unpredictable? From navigating snowless winters that threatened his company's survival to innovating with heavy machinery and fostering rock-solid vendor relationships, Bob Marks shares his blueprint for turning challenges into triumphs. In this episode, host Tommy Cole uncovers actionable strategies that will not only safeguard your landscaping firm but also propel it to new heights. Don't miss this insider's guide to weathering any storm—both literally and figuratively. THE BIG IDEA: People-first approach drives success KEY MOMENTS: [04:37] Clients Drives Our Landscape Business[09:15] Property Enhancement St...2025-01-3049 min
Roots of SuccessEp 046 - Inside Hidden Creek Landscaping: Jason Cromley's Approach to Team and BusinessDESCRIPTION: Staying in your comfort zone is the enemy of success. On today's Roots of Success, Tommy dives into a revealing conversation with Jason Cromley, who dishes out the hard-learned lessons from growing Hidden Creek Landscape. They've soared from $12 million to $21 million in revenue but hit a ceiling they couldn't crack. Discover how embracing discomfort, making critical personnel shifts, and prioritizing open feedback loops are transforming their journey towards sustainable growth. THE BIG IDEA: Genuine relationships and efficient operations drive profitability. KEY MOMENTS: [00:00] Started business unintentionally, approaching 27-year anniversary.2025-01-1640 min
The Wealthy LandscaperTommy Cole: Creating a Healthy Company CultureIn this episode, we chat with Tommy Cole from McFarlin Stanford.Tommy, an executive coach specializing in the landscaping industry, shares his journey from landscape architecture to construction and eventually to executive coaching.We dive deep into the importance of company culture, disciplined scheduling, and the right timing for hiring. Tommy unpacks the services his firm offers, including bookkeeping, recruiting, and peer group programs, which support business owners in the landscape industry.Tommy and Kevin share their insights into the current state of the landscaping industry, with sharp insights on how to navigate...2025-01-0739 min
Roots of SuccessCulture, Customers, and Efficiency: Insights from Oasis LandscapeIs your landscaping business thriving, or just surviving? On this episode of "Roots of Success," join Tommy Cole as he uncovers the gameplay behind building and growing a successful landscape company with Ross Day from Oasis Landscape. Learn how meticulous budget management, innovative enhancement sales, and the power of strong relationships transform the bottom line. Ross shares his career journey from a teenage lawn-mower to VP, spilling secrets on leveraging culture, balancing residential and commercial clients, and executing strategic growth through small acquisitions. Don’t miss Ross’s indispensable advice for navigating challenges and fostering a supportive, profitable business envi...2025-01-0245 min
Roots of SuccessLearning & Growing: Melissa Blake on Landscape Education and Client RelationshipsReady to Level Up Your Landscaping Company? Here's the Secret: It’s Not a Degree. Join us on "Roots of Success" as Melissa Blake from Bates Landscaping reveals how hands-on experience and continuous learning can catapult your business ahead of the competition. Host Tommy Cole and Melissa engage in a spirited discussion on the value of fieldwork, the importance of charging for design services, and crafting a bulletproof business development strategy. This episode is packed with practical insights for landscape company owners and executives looking to elevate their business to new heights. THE BIG IDEA: Con...2024-12-1938 min
Roots of SuccessTrash Your To-Do List: Tanya Dalton’s Strategies for Crushing Your GoalsAre you overwhelmed by the endless tasks on your to-do list, feeling like true productivity is slipping through your fingers? In this episode of Roots of Success, Tommy Cole sits down with Tanya Dalton, a productivity expert who challenges common misconceptions about work-life balance and time management. Discover why traditional to-do lists may be sabotaging your success and learn how prioritizing your goals can transform not only your business but also your personal life. Tune in to uncover the secrets Tanya has used to grow multiple businesses, write best-selling books and more. THE BIG IDEA: B...2024-12-0549 min
Roots of SuccessRemote Leadership: Building a successful landscape company you can run from anywhere.Are you ready to see your landscaping business thrive by stepping back? Join our host Tommy Cole as he sits down with Matt Davis, the innovative mind behind College Fund Landscaping, in this episode of "Roots of Success." Discover how Matt’s journey from a student with a mower to a remote leader living his dream in Crested Butte, Colorado, reveals the transformative power of empowering teams, streamlining KPIs, and letting go of perfection. Learn how open book management and a focus on education can elevate your company from good to great. THE BIG IDE...2024-11-2131 min
Roots of SuccessTech-Driven Evolution: Building Landscape Success with Greg ColeDoes the key to your landscape company's success lie in the talent of seasoned professionals and strategic technology investments? This episode of Roots of Success might just challenge your preconceptions. Join host Tommy Cole as he dives deep with Greg Cole, the mastermind behind Cole Landscaping, who's taken his company from humble beginnings to 7-figure success. Listen in as Greg shares invaluable insights on evolving with technology, the importance of continuous performance measurement, and fostering a thriving company culture. Discover how Greg's friendship with ACE Peers like David Amigo and Tony Angelo fuels both innovation and collaboration. This conversation...2024-11-0744 min
Roots of SuccessEp 040 - Building Resilience: Lex Mason on Strategy and InnovationCould embracing water-conserving technology be the game-changer your landscape business needs? In this episode of "Roots of Success," Tommy Cole and Lex Mason explore how Weathermatic bucked industry norms to revolutionize irrigation with Smartline and Smartlink technology. Uncover the principles behind successful hiring, maintaining a positive company culture, and the incredible efficiency gains that come from investing in remote-access systems. For landscape company owners looking to grow sustainably, this conversation offers valuable lessons on modernizing operations and focusing on what truly matters. THE BIG IDEA: Innovation and Culture are keys to Success 2024-10-2443 min
Roots of SuccessInside the annual ACE Peer Groups Summit with Jason NewCould your landscape business be falling short because it’s missing key operational skills? Join Tommy and his exceptional guest, Jason New, as they break down the critical skills that can transform your landscape construction and maintenance teams into finely tuned machines. Learn the inside scoop on the ACE Peer Group Summit in New Orleans—an event designed to mix business with pleasure as you and your guest network with industry experts and fellow ACE Members. Tune in to find out why attending could be your best strategic move yet! THE BIG IDEA: Master...2024-10-1015 min
Roots of SuccessEp 038 - Cultivating Success: How Rob Shrieve Engages and Empowers His TeamCan standardized training programs and career ladders transform your landscape company overnight? This episode is packed with groundbreaking insights from guest Rob Shrieve, the owner of Coastal Shores. Rob shares his unique approach to training, leadership, and effective team member engagement. From weekly morning meetings to life skills sessions covering personal improvement and finances, Rob illustrates how a disciplined and structured approach can foster extraordinary growth for your landscape company. Understand the critical role of leadership team involvement and uncover actionable strategies to inspire your team and drive your landscape company forward. THE BIG IDEA:2024-09-2634 min
Roots of SuccessProgress Over Perfection: Building Winning Processes with Vince TorchiaEver considered that your company's morning routine could make or break your entire day? Join us on the Roots of Success podcast as host Tommy Cole dives deep with Vince Torchia, the VP of the Grow Group, to explore the undeniable power of systems and processes. Learn how to turn your morning rollouts from chaos into a well-oiled machine, and discover actionable strategies to carry that efficiency throughout your entire operation. Tune in and take the first step towards a more organized and productive landscape business with unlimited potential. THE BIG IDEA: Progress Ov...2024-09-1223 min
Roots of SuccessBuilding Sustainable Teams and Culture with Kyle Cahill Ever wonder if success in landscaping requires more than just hard work and a green thumb? Tune in to this riveting episode of Roots of Success, where host Tommy Cole sits down with industry leader Kyle Cahill. Discover how Kyle’s innovative approach to a four-day work week and the 980 work schedule not only prevents burnout but also creates a thriving, motivated team. Learn about the game-changing model of invoicing on actuals, plus how handling client requests in a better way could revolutionize your business. THE BIG IDEA: Emphasizing Balance 2024-08-2941 min
Roots of SuccessMastering Disruptive Growth in the Landscape Industry with Justin WhiteDo you think revenue is the only metric that matters? Think again. In this eye-opening episode of "Roots of Success," Tommy Cole chats with Justin White, the trailblazing CEO of K&D Landscaping. Justin discusses why fostering a robust company culture—even at the expense of short-term profits—can lead to unstoppable growth. Unpack the strategic decisions behind K&D’s market dominance, from innovative water management solutions to empowering and nurturing top talent. Tune in to hear about Justin’s journey from family business to industry leader and gather actionable insights to elevate your landscape company to the next lev...2024-08-1540 min
Roots of SuccessBuilding a Legacy: Profile of a Family Landscape BusinessWhat does it take to build a multi-generational landscaping business that stands the test of time? In this compelling episode of Roots of Success, host Tommy Cole interviews Ryan Malone, a second-generation landscape professional who has defied the odds and transformed his family business into a thriving success story. Ryan shares his secrets for building a legacy company, from the importance of early morning rituals to the power of surrounding yourself with a supportive peer group. Discover how Malone has navigated the challenges of family business transitions, prioritized team well-being, and embraced strategic expansion to cultivate a flourishing enterprise...2024-08-0136 min
Roots of SuccessChristmas in July: Unlocking Winter Revenue with Tim HikadeWhat if we told you holiday lights could be your landscaping company's most unexpected revenue stream? On today's episode of Roots of Success, host Tommy Cole delves into the festive world of holiday lighting with Tim Hikade, who has successfully integrated this service into his business, Full Circle Lawn Care. Uncover the strategies Tim uses to keep his crews working through the winter and how he maintains high profitability by keeping things simple yet professional. From planning and training to client satisfaction, get the blueprint you need to light up your seasonal earnings. Don't miss this enlightening discussion! 2024-07-1822 min
Roots of SuccessGrowth and Resilience: Insights from Lifescape CEO Michael HupfWhat does it take to turn a business struggling through a recession into a multi-million-dollar success story? On this episode of Roots of Success, Michael Hupf, CEO of Lifescape Colorado, reveals the blueprint behind growing his landscape company from the brink of collapse to earning $36 million in revenue. Get ready to explore the powerful impact of focusing on people, process, and product, and how a growth mindset can propel your business to new heights. Michael shares invaluable lessons on maintaining client loyalty, implementing effective sales and maintenance strategies, and the essential role of smart, ambitious team members. Tune in...2024-07-0437 min
Roots of SuccessSecrets to Success: Landscape Strategies from LMN CEO Mark BradleyWhat if the key to your landscaping business's success isn't just hard work, but smart work? On this episode of "Roots of Success," host Tommy Cole introduces Mark Bradley, the CEO of LMN, who reveals the secrets behind his rapid business growth and the systems that keep it thriving. Delving into the importance of apprenticeship programs, key financial metrics, and goal setting, Mark's journey from nuclear industry to landscaping leadership offers lessons every business owner needs. Tune in to discover strategic ways to boost efficiency, enhance employee morale, and achieve continuous improvement in your enterprise. 2024-06-2039 min
The GROW! ShowInterview Series: James Cali on Scalable Systems, Training Teams, and Business OpportunitiesIn this episode, Marty Grunder and James Cali discuss how they initially met, what they've learned from working togther on our ACE Peer Group Program, and what they love to see landscaping companies implement because of the results that come from it.James Cali is a Grow Group executive coach, where he draws on his more than 25 years of executive leadership experience within the professional services industry to help business owners develop and execute strategy. Having helped lead a landscape firm from $3M to more than $28M in annual revenue, he is a master tactician whose focus...2024-06-1951 min
Landscape DisruptorsLandscape Mastermind TAKEOVER: Customers For Life (w/ McFarlin Stanford's Tommy Cole & EMI Landscape's Bob MarksCreating an amazing customer experience is not just good for business, it's the right thing to do. Working hard for your customers grows your business by creating raving fans that will share your name with friends and keep coming back year after year.We will be discuss Carl Sewell's 10 Commandments of Customer Service from his book titled Customers For Life to give you a road map you can use to create the best customer experience in your market.2024-06-0652 min
Roots of Success7 Metrics to Master Financial HealthIs your financial strategy prepared to outlast the end of easy sales? In this eye-opening episode, Tommy Cole sits down with Jennifer Murray, finance savant and executive coach at McFarlin Stanford. Discover the hidden pitfalls of fraud risk in landscape companies and why internal processes can make or break your success. Learn how to maintain liquidity, manage leverage, and optimize asset efficiency. Jennifer’s insights reveal why profitability, growth, and risk management are not just buzzwords—they are essential habits for a thriving business. Don't miss out on actionable advice that will transform how you perceive business health, from top...2024-06-0637 min
Landscape DisruptorsS9 E3 – Austyn Roth & Tommy Cole: 21 Year Old Making $4 Million a YearIn this episode Austyn Roth of Lucky Landscaping shares his extraordinary journey, from hiring a driver at a young age to propelling his business to a remarkable $6 million by 21. Delve into discussions about confidence, navigating challenges, and the pivotal role of ACE peer groups with Tommy Cole of McFarlin Stanford. Learn from their experiences in events and facility visits, and grasp the importance of organizational charts, peer group accountability, and utilizing tools like LMN for identifying opportunities and maximizing profits. Gain invaluable insights into customer understanding, service refinement, hiring practices, and maintaining company culture while sc...2024-05-2837 minRoots of SuccessFrom Chaos to Control: Embracing Change and Enjoying the JourneyThink change is too difficult to manage in your landscape business? Think again. In today's episode of Roots of Success, Tommy Cole interviews Kevin Keim, an executive coach and CRO, who shares game-changing approaches to sustaining momentum when implementing new strategies and technologies. Learn how to cultivate a resilient company culture, simplify your service offerings with bundled packages, and adopt the right software solutions to uncover hidden efficiencies. Tune in for practical advice and inspiring stories that will help you elevate your business to new heights. THE BIG IDEA: Enjoy the Journey ...2024-05-2339 min
Roots of SuccessUsing Innovation to Revolutionizing Professional Landscaping: with Bret & Robyn SchmitzThink landscaping is just 'glorified hole-digging'? Think again. In this compelling episode of Roots of Success, we're joined by industry innovators Robyn and Bret Schmitz of High Prairie, who are transforming perceptions and practice through high-level training and cutting-edge robotic technology. Discover how they tackle the industry's biggest challenges and why prioritizing professionalism and innovation is key to success. THE BIG IDEA: Innovation + Training + Professionalism = Growth KEY MOMENTS: [03:46] Design work and implementation - a powerful team. [09:27] Reacting rapidly to curveballs. [13:39] Respond with grace and self-reflection to...2024-05-0943 minThe GROW! ShowSales: The Traits that Make Salespeople SuccessfulIn this excerpt from our Virtual Sales Bootcamp, Marty Grunder is joined by Chris Psencik to discuss qualities that successful salespeople have, and how you can work to develop these qualities and the skills they lead to yourself. Happening today, May 8-9 2024: Recharge Your Selling Approach from the Ease of Your Office or Home Join us online to dive even deeper into sales best practices for landscaping teams. During this event, Grunder Landscaping Co. President & CEO Marty Grunder will share the strategies, tips, and tactics he's used to win at sales in his nearly 40 years of selling...2024-05-0820 min
Snow Talk with SIMAFinancial HealthThe Grow Group's Vince Torchia and McFarlin Stanford's Jennifer Murray join Snow Talk to share how they counsel landscaping and snow companies to be financially healthy. Listen for this tips and more:Look beyond revenue to include understanding margins and profits.Have enough liquidity to manage through rough patches.Building a "sell"-worthy company.2024-04-2934 min
Roots of SuccessLegal-ease: Tips for Protecting your Business with Karalynn CromeensAre you protecting your hard-earned cash flow with a pen or just a handshake? This week we dive deep into the world of legal fortification in the landscaping business with Karalynn Cromeens, a seasoned construction lawyer bringing 20 years of industry-specific expertise. We unravel the secrets to not just surviving but thriving through the legal jungles of contracting and employee classification. Learn why the phrase "get shit done" is more than just a motto—it's the attitude that transforms challenges into opportunities and financial metrics into profit. Tune in as we lay down the roadmap for navigating legal pitfalls and st...2024-04-2535 min
Roots of SuccessThe Hidden Value of HR Coaching for Landscape Leaders with Barrett ChowAre your managers leaving HR in a bind regarding employee relations? In this eye-opening episode, we dive into the often-underestimated power of HR coaching alongside Barrett Chow of the McFarland Stanford team. With his impressive background at the Ritz Carlton, PGA Tour, and Lifescape Colorado, Barrett unpacks the essentials of empowering managers and the transformative effects of non-monetary compensation on workplace culture. Let this be your guide to rewriting the handbook on employee satisfaction and discover how a seemingly simple document can make waves in your company's operational success. THE BIG IDEA: Start Da...2024-04-1133 min
Roots of SuccessThe McCarthy Method: Using Empowerment & Efficiency to Scale Your Landscape BusinessHave you ever wondered what it takes to turn your passion for landscaping into a thriving enterprise? Find out on this enlightening episode of "Roots of Success," as we chat with the power couple behind RJ Lawn and Landscape, Ryan and Annette McCarthy. Discover their journey from overworked entrepreneurs to industry leaders, focusing on client-centric practices, workflow unity, and strategic planning. Host Tommy Cole brings to light the vital role of understanding how to delegate, evolve, and harmonize company dynamics, ensuring that each root planted leads to sustainable success THE BIG IDEA: Winning with E...2024-03-2840 min
Roots of SuccessFrom Pushing Mowers to Pulling Profits: Breaking Barriers with Austyn RothWho says youth is a barrier to success? Austyn Roth, at just 21 years old, has disrupted the landscaping game with his savvy business strategies and commitment to quality. In this episode of Roots of Success, we explore how Lucky Landscaping, under Austyn's leadership, transitioned from a cash-starved startup to a strategic, customer-focused market leader. Discover the importance of keeping promises, the art of finding your niche, and the key challenges of creating a strong management team in the fast-paced landscape industry. THE BIG IDEA: Learning & Empowerment Elevates Success. KEY MOMENTS: [06:06] Yo...2024-03-1432 minRoots of SuccessEmpowerment & Accountability: Sam Rankin’s Guide to Explosive GrowthAre you ready to transform failures into your company’s building blocks for success? Find out how embracing mistakes can skyrocket your business, as we delve into the unique "get shit done" philosophy that quadrupled Sam Rankin's landscaping business in just two years. In this episode, we sit down with Sam Rankin, owner of Etch Outdoor, to explore his unconventional journey through accountability, empowerment, and shattering traditional management molds. We reveal the secrets behind building a culture that values quick decision-making and learning from mistakes, the fine art of delegation without micromanagement, and why Sam believes in celebrating the me...2024-02-2934 min
Roots of SuccessRevolutionize Your Workforce: Why Big Landscape Companies Swear By LMN & GreeniusDESCRIPTION: Do you feel trapped in your landscape business by old school business management tools? It’s time to step your tech game and turn your company into a well oiled machine! Join Tommy and his guests, David Ellis and Rich Thiebaud from LMN & Greenius. They're spilling their secrets on how technology and consistent training can simplify your business operations and transform them. From real-time analytics to low-cost, high-impact training platforms, this episode is packed with practical insights for new landscape owners and seasoned veterans hungry for growth. THE BIG IDEA: Pick...2024-02-1534 min
Landscape DisruptorsLandscape Mastermind: Winning in the Landscape Industry – Prepare... or Lose to Someone Who IsIn this Q&A panel discussion, you'll learn to outperform competitors by mastering proactive follow-ups, ensuring customer engagement, and showcasing professionalism. Equip yourself with techniques for consistent execution to keep a robust pipeline of projects. Discover how to close deals on the spot with effective quoting tools, and choose profitable projects through precise break-even analysis. Emphasize the long-term value of your services and transform your sales approach.Featuring Mark Bradley, Co-Founder and CEO of LMN, along with guest speakers Chris Psencik, Vice President of McFarlin Stanford, and Vince Torchia, Vice President of The Grow Group.2024-02-0848 min
Construction Champions PodcastThe Road to Success in Construction! Construction Champions Podcast 2-12 Tommy ColeIn this episode of the Construction Champions podcast, host Ron Nusbaum interviews Tommy, an expert in the construction industry with over 20 years of experience. Tommy shares his journey from odd jobs as a kid to becoming a landscape architect and transitioning into the construction and business coaching industry. The conversation delves into what it takes to be a construction champion, emphasizing the importance of hard work, consistency, and the three P's: people, process, and profits. The discussion also explores the often-overlooked aspect of business operations, particularly the synergy between sales and operations, highlighting the need for clear communication and...2024-02-0825 min
Quit Getting Screwed PodcastThe 3 P’s of Running a Successful Landscaping Business#119: How can you leverage your company's culture to drive more success? Tommy Cole, vice president of McFarlin Stanford, shares the keys you need to unlock your business growth potential. From building a strong blueprint to retaining an excited workforce, he breaks down the importance of consistent team and client communication in your day to day operations. Connect with Tommy on LinkedIn here. Follow McFarlin Stanford on LinkedIn here. Follow McFarlin Stanford on Instagram here. Follow McFarlin Stanford on Facebook here. Subscribe to the McFarlin Stanford on YouTube c...2024-02-0534 min
Roots of SuccessThe Hidden Power of Peer Groups with Vince TorchiaDESCRIPTION: Are you tired of feeling like you're carrying the weight of your landscape company all on your own? It doesn’t have to be this hard. In this eye-opening episode of Roots of Success, we challenge the conventional methods of business growth with the help of Vince Torchia from the grow group. Explore the power of Ace peer groups and discover how landscape business owners are revolutionizing their success by collaborating with others in the industry. If you're ready to break free from traditional approaches and take your company to new heights, tune in for this gam...2024-02-0124 min
Roots of SuccessEmbracing Discomfort to Build Better Leaders with Claire GoldmanIs resilience the secret ingredient to growth in the landscaping business? When Claire Goldman faced a life-altering health crisis, her landscape company didn't just survive—it rebounded stronger than ever. Join Tommy and Claire as they unpack the transformative journey from personal challenges to professional triumphs. Discover how embracing adversity, restructuring roles, and rallying a rock star team propelled R R Landscape to a remarkable revenue increase and a brighter horizon. THE BIG IDEA: Discomfort = Growth KEY MOMENTS: [01:16] Beginnings at R&R Landsca...2024-01-1833 min
Roots of Success3 Keys to Landscape Marketing Mastery with John DaltonAre you ignoring your most important marketing assets? Do defined marketing budgets impact your sales? Should you be focusing my marketing on social media? Uncover the answers to these important questions and discover the potential of effective marketing strategies in this episode with marketing expert and CMO John Dalton. Tap into all the knowledge from this 25-year marketing veteran to dive into actionable strategies that drive your marketing, and unlock your landscape company's success through smart, disciplined marketing fundamentals. THE BIG IDEA: Ignore The Shiny Objects KEY MOMENTS: 2024-01-0433 min
Roots of SuccessCutting to Grow: Tim Trimmer’s Radical Approach to Higher ProfitsImagine hacking away a third of your landscape company's revenue stream only to watch its profits soar. This episode of 'Roots of Success' podcast spotlights Tim Trimmer's radical decision that set Professional Grounds on an unprecedented path to growth. Tim's bold moves to ax a major landscaping department, implement rigorous tracking systems, and cultivate a skilled and loyal workforce turned his business around. Discover how Tim and his team built a landscape empire by turning conventional business tactics on their head. You won't want to miss why Tim's 'savage mode' is a philosophy worth considering. T...2023-12-2134 min
Roots of SuccessLandscape Sales Simplified with Mike Weinberg & David AmigoAre you spending countless hours into your landscape business but can't seem to get the growth you crave? Maybe it's time to cut through the tactical noise and refocus on your sales strategy. This week on the show, we get to the root of what truly cultivates landscape prosperity with bestselling author Mike Weinberg and ACE Peer Group member David Amigo to talk about transforming your approach to sales and communication. We’ll unpack the five fundamentals of sales success and learn the value of shifting from a passive order-taker to a proactive demand creator in your landscaping enterprise....2023-12-0734 min
Roots of SuccessRecruiting 101: MJ's Insider Tips on Attracting Top TalentAre you tired of ‘panic hiring’ and making mistakes? In this episode, MJ O’Toole, executive recruiter with McFarland Stanford, dispels the myth of instant hiring, and shows us that success lies in sourcing candidates who align with your company’s culture. Emphasizing a positive candidate experience from day one, fostering relationships, and preparing an effective onboarding process are her keys to hiring success. Transform your hiring experience from survival of the quickest to thel pursuit of the perfect match. THE BIG IDEA: Focus on Fit First KEY MOMENTS: [02...2023-11-2330 min
Roots of SuccessSecrets to Building a Landscape Dream Team with Chase CoatesAttention all landscape business owners! Are you tired of struggling to find the right people, stay on top of finances, and grow your brand? In this episode of Roots of Success, we sit down with Chase Coates, the man behind Outback Landscape. We explore groundbreaking strategies and proven tactics that will guide you towards running the successful landscape company of your dreams. Chase spills his secrets on hiring stellar team members, automating sales processes, and creating a stand-out brand. THE BIG IDEA: A Strong Team is Your Top Priority for Growth ...2023-11-0935 min
Roots of SuccessLessons in Leadership: Managing People 101 with Michael BoscoRunning a successful landscape company goes beyond simply creating beautiful outdoor spaces. In this episode of Roots of Success, I sit down with Michael Bosco, executive coach and industry expert, as he shares his unique journey from founding Soils Alive to taking over the family pest control business, SafeHaven. Join us as we explore all aspects of being a landscape business owner; from customer service and team management, to mergers and acquisitions. Discover the key lessons Michael learned along the way, including the importance of client expectations, embracing failure, and the challenges of managing people. ...2023-10-2629 min
The Landscaper's Guide to Modern Sales & Marketing9 Reasons To Attend The 2023 Landscaper’s Summit Virtual Conference on Thursday, 10/26!The Landscaper’s Summit is a virtual conference happening on October 26th, 2024. In today’s podcast episode, Jack Jostes shares nine reasons why snow & landscape companies should consider attending the summit. Attend the Landscaper’s Summit if you want to: learn how to become a manager and leaderincrease employee retention through communicationimprove your sales processunderstand key numbers for profitabilityGet free pizza delivered to your doorstepgain insights on acquiring maintenance clientsfind ways to have more personal timeimprove employee culture and retentionget inspired by successful landscape professionals. The Landscaper’s Summit offers educational sessions from sponsors like Team Engine...2023-10-2009 minThe Landscaper's Guide to Modern Sales & MarketingDon’t Take The Monkey: Lighten Your Load As The LeaderToday, Jack Jostes interviews Megan Parker, a certified executive leadership coach at McFarlin Stanford. In this episode you’ll get a preview of Megan's upcoming presentation titled “Don’t Take the Monkey” at the upcoming Landscaper's Summit happening on October 26, 2023, where she will provide interactive coaching exercises and tools for landscapers to improve their coaching skills. Listen to learn: how coaching employees to find their own solutions helps them gain confidence and prevents the burden of problem-solving from falling on the leader.the importance of setting clear expectations and using a “coach approach” to help emp...2023-10-1318 min
Roots of SuccessMarty Grunder's Growth Playbook: Winning Strategies to Propel Your Landscaping BusinessJoin us in this eye-opening episode of Roots of Success as Tommy interviews Marty Grunder, the brilliant mind behind Grunder Landscaping Company and The Grow Group. Marty candidly shares his personal journey, highlighting the pivotal moments that led him to shed his ego and embrace new growth strategies. Discover how Marty's commitment to continuous learning and calculated risk-taking propelled his landscape company to unprecedented heights…. And ultimately led to the creation of ACE Peer Groups. Get ready to be inspired and learn how you can take your own company to new levels of success. BIG IDE...2023-10-1236 min
Roots of SuccessRisky Business: Rethinking the Landscape Industry's Growth ParadigmHave you ever wondered what it takes to transform your small landscape company into a multimillion-dollar empire? In this episode,Tommy sits down with Jason Cromley, the CEO of Hidden Creek Landscaping, as he reveals the unconventional strategies and mindset that propelled his business to success. From bouncing checks to building a state-of-the-art facility, Jason shares the key learnings, challenges, and milestones that paved the way for the company’s unprecedented growth. Whether you're an owner, executive, or manager, this episode will leave you inspired and armed with valuable insights on running and growing a successful landscape company. 2023-09-2834 min
Roots of SuccessSay Yes to Success: Navigating Growth Challenges with Vince TorchiaAre you an owner in the landscape industry who is striving for success? In this episode of Roots of Success, host Tommy Cole sits down with landscape industry expert, Vince Torchia, to discuss the challenges of saying yes to many opportunities in order to build a thriving company. But as your business grows, how do you know when to start saying no and focus on what you do best? Tune in as they share their insights on how to navigate the growth of your landscape company and find the balance that leads to long-term success. THE...2023-09-1449 min
Roots of SuccessUncover Hidden Strengths: How to Identify Talent in Your Landscape TeamWhat if your landscape company could tap into untapped potential by harnessing the power of individual strengths? Join host Tommy Cole in this eye-opening episode of "Roots of Success" as he explores the transformative impact of identifying, understanding, and leveraging individual strengths within your business. Learn why focusing on what's right with people, rather than what's wrong, can take your team from ordinary to extraordinary. Discover practical strategies to find the right people, assign them the right roles, and cultivate a culture of success. Get ready to unlock the true power of your landscape company. T...2023-08-3148 min
Roots of SuccessThe Art of Empowerment: The Key to Productivity and SuccessAre you looking to create a thriving landscape company that not only delivers exceptional results but also fosters a vibrant and supportive culture? In this episode of "Roots of Success," we have a heartfelt conversation with Danielle Padilla & Michaela Rivas from The Padilla Group. They share their journey from starting in a humble garage to establishing a successful company that feels like family. Explore the challenges of delegating tasks, empowering employees, and finding the balance between maintaining control and promoting growth. Join us as we dive into the secrets behind building a landscape company with a corporate feel and...2023-08-1738 min
Roots of SuccessMastering Operations and Finance with Olin UnruhLooking to take your landscape & irrigation company to the next level? Step into the world of Olin Unruh, the owner of Wetlands Irrigation and Turf, in this captivating episode of Roots of Success. In a profession that often requires specialized knowledge, Olin defied expectations and turned a lack of experience into an advantage. In this deep dive, we explore how Olin's customer-centric approach, coupled with a rapidly growing demand for his services, propelled him from struggling newcomer to one of the industry's biggest success stories. Join us for valuable insights from Olin's journey, plus expert advice and practical strategies...2023-08-0341 min
Roots of SuccessGrowing Green: How Josh Schmieder Built a Thriving Landscape CompanyIs it possible for a small landscaping business to achieve explosive growth and become a multi-million dollar operation? Absolutely! Join us on Roots of Success as we dive into the remarkable success story of Josh Schmieder, owner of Josh Landscape Company. We explore his humble beginnings, the obstacles he faced, and the strategies he employed to transform his business into an industry heavyweight. Whether you're a seasoned landscape professional or just starting out, this episode will provide invaluable insights on team management, growth strategies, and building a thriving empire. THE BIG IDEA: Establishing metrics and building a...2023-07-2046 min
Roots of SuccessThe Secret to Thriving in a Recession with Jack JostesOn this episode of Roots of Success, Tommy sits down with Jack Jostes, CEO of Ramblin Jackson, a marketing agency for the landscape industry. Jack shares insights about the current state of the industry, and advocates different strategies you can implement to prepare your business for economic downturns. Jack stresses the need for constant communication and contact with clients. Asking for feedback, and addressing specific needs are essential. Tommy and Jack also discuss the importance of getting reviews for all businesses, having a strong online presence, and using social media platforms to generate leads. Jack suggests proactively reaching out...2023-07-0645 min
Roots of SuccessRecruiting top talent for your landscape team with Josh NguyenOn this episode of Roots of Success, recruiter Josh Nguyen discusses the importance of having a diligent recruiting process to find the right candidates and ensure growth. We dive into the standard recruitment cycle, the importance of counter-offer conversations, and the significance of proper onboarding. We also discuss how to balance quality and speed in the recruitment process and create a positive first impression on candidates. KEY MOMENTS: [03:05] Recruiting is essential for business success. [06:35] Responding to candidates within 48-72 hours. [09:37] Counteroffers require realistic conversation and transparency. [13:07] how detailed j...2023-06-2231 min
Roots of SuccessFrom One-Man Show to Landscape Powerhouse: How Coastal Scapes Found SuccessOn this episode of Roots of Success, we have Chris Winkler, who shares his experience of managing and growing his business, Coastal Scapes. Chris talks about the challenges he faced when he struggled to hire new managers, and how he sought out accountability from someone outside his personal and work life to ensure completion of tasks. He also discusses the growth of his business, including bookkeeping, recruiting, and participation in a peer group.He also shares his long-term business goals, including acquisitions, expansion to other areas, and having his own in-house product offerings. Chris emphasizes the importance of setting...2023-06-0830 min
Roots of SuccessPersistent Pursuit: Sales Strategies For Long-Term Success with Chris PsencikOn this episode, Chris Pnescik from McFarlin Stanford joins us to discuss how successful landscaping companies plan ahead for their workload and identify opportunities to fill gaps in their schedule. We also talk about the importance of customer focus, communication, and persistence when securing jobs, as well as exploring different opportunities to create a flatline balance for the labor force. We’ll also show you how to emphasize attention to detail and customer-oriented approaches in executing successful projects. Join us as we dive into the science and strategies behind planning projects and learn winning sales tactics K...2023-05-2436 min
Roots of SuccessThe Importance of Good Communication with Jason NewOn this episode of Roots of Success, we explore the importance of good communication and planning for your landscape company. Jason New, Founding Principal of McFarlin Stanford shares his experience involving a landscape project and reflects on how better communication could have prevented an uncomfortable situation. We also learn about Jason's experience managing accounts and the valuable training he received in operational management and business development. You’ll also learn valuable tips for retaining clients through proactive communication and anticipating their needs, and the benefits of having a twelve-month plan for tackling projects. This episode provides valuable insights for la...2023-05-1734 min
Roots of SuccessMaximizing Profitability: The Importance of Knowing your Numbers with Liz HeltonOn this episode of Roots Of Success, we dive into the importance of financial statements for landscape businesses. From an overview of your Profit and Loss statement (P&L) to understanding expenses, pricing, and profitability, McFarlin Stanford’s head of finance, Liz Helton provides a wealth of information for entrepreneurs and landscape business owners. We touch on everything from managing labor costs, marking up materials, and understanding direct and indirect expenses. We also talk about the unique 50-40-10 rule you can use to help maximize your profitability and grow your landscape business. Tune in to learn more about fi...2023-05-1635 minThe Landscaper's Guide to Modern Sales & MarketingTips for Attracting Landscape Employees with Outbound RecruitingMany of the best employees at your landscape company will come from… the best employees at your landscape company!While many new team members will definitely find you online and get referred by your current employees -- how can you proactively find them? Check out today’s episode where I interview a Tommy Cole from McFarlin Stanford, a professional recruiter for the green industry, who shares tips for:how to create a cash referral bonus program - including how much he recommends paying per employee how to build relationships in your employees’ communitieswhich position...2022-07-2931 min