Shows
PROACTIVE Podcast with Chris HoganPROACTIVE Marketing Process Step 3: Internal and External Market Research | Proactive Podcast Ep 143Step 3. PROACTIVE Internal and Market Research
Is it time to determine if yours and your teams personal values and purpose align with your brand?
Here’s a little insight into a top down view of how this is achieved when building a brand on purpose using our PROACTIVE methodology.
Workshopping with your team on your personal values and purpose can help align your key stake holders to your organisational values and purpose.
Performing this task at the beginning of a marketing campaign / brand building exercise, builds a strong foundation from which you can leverage the energy of your organisations culture.
Se...
2024-02-2018 min
PROACTIVE Podcast with Chris HoganBonus - How To Draw Investors To Your Startup - Clip From PROACTIVE Podcast #122Cake Equity CEO Jason Atkins and MeMedia's Chris Hogan delve into the things that attract investors to a startup. Catch their full discussion on episode #122 of the PROACTIVE Podcast.
2021-01-1801 min
PROACTIVE Podcast with Chris HoganMarketing Mistakes #15 - Creating Digital Marketing Liabilities vs AssetsFor the uninitiated, marketing liabilities and marketing assets can be tricky to distinguish.
Listen as MeMedia Founder Chris Hogan explains how to create assets that pay off for your business long-term.
2020-11-1701 min
PROACTIVE Podcast with Chris HoganMarketing Mistakes #10 - No Strategy = Tone DeafConsistnecy is vital when it comes to marketing your business.
Watch as MeMedia Founder Chris Hogan explains the importance of having a uniform strategy and tone of voice.
2020-11-1601 min
PROACTIVE Podcast with Chris HoganMarketing Mistakes #8 - SEO Is Not All About Keywords And Getting Back LinksA lot of confusion exists around the world of SEO.
Explore the basics of SEO and how to best go about maximising traffic to your website with MeMedia Founder Chris Hogan.
2020-11-1602 min
PROACTIVE Podcast with Chris HoganMarketing Mistakes #6 - Stuffing Keywords Into Your PagesWhen it comes to SEO keywords, sometimes less is more.
MeMedia Founder Chris Hogan explains how to avoid the common marketing mistake of keyword stuffing.
2020-11-1601 min
PROACTIVE Podcast with Chris HoganMarketing Mistakes #1 - Don't Rely On A Single Channel For CustomersTo be truly successful in attracting customers, it's important not to put all your eggs in one basket. Listen as MeMedia's Chris Hogan explains how to avoid this common marketing mistake.
2020-11-1601 min
PROACTIVE Podcast with Chris HoganBecoming Superhuman with Cody Mcauliffe - Get Fact Up Episode 116-
2020-01-2938 min
PROACTIVE Podcast with Chris HoganBuilding Better Human Connection with Matt Boyce - Get Fact Up Episode 115Published Dec 19, 2019 MEET MATT BOYCE FROM THE CONNECTION PROJECT We discussed parental and teenage social issues due to on-demand supply of smartphones and social media. Defining what purpose amongst our youth can mean. Movember & Mental Health and why growing a mo is great for creating awareness within ourselves and with those close to us. The connection project and how such a simple initiative can bring people together. Mental Health vs Mental Illness and so much more. Where do you sit when it comes to use of social media by your children / teenagers? Much love. Chris
2020-01-2937 min
PROACTIVE Podcast with Chris HoganSocial Media Dos and Don'ts from 2019 with Kirsty Chapman - Get Fact Up Episode 114Published Dec 17, 2019 DON'T MAKE THESE SAME MARKETING MISTAKES IN 2020 2019 has been another pivotal year in terms of Social Media Tactics and how marketers like Kirsty Chapman and us here at MeMedia have had to constantly stay on the ball. One of my favourite topics of discussion on Get Fact Up is marketing and who better to do it with than a fellow marketer with her finger on the pulse of digital. Kirsty Chapman is an experienced marketer, executing outstanding digital campaigns in the property sector. We've been lucky enough here, at MeMedia to have had the joy of creating...
2020-01-2939 min
PROACTIVE Podcast with Chris HoganCoffee & Business For Good with Mick Hase - Get Fact UP Episode 113Published Dec 3, 2019 MEET MICK HASE, FOUNDER OF SIP4SIP COFFEE Mick is one of those guys. You know the ones. Quietly spoken, humble all round good bloke and also a clever businessman. I hadn't met Mick in person until today when he rocked up to the studio in typical Gold Coast style. Wearing his Sip4Sip Coffee shirt, shorts, sneakers and big smile. I soon found out that he's had not 1 but many businesses and is continue to developing more which are focused around the UN Sustainable Development Goals (SDGs) also known as the Global Goals. Watch or listen...
2020-01-2943 min
PROACTIVE Podcast with Chris HoganBuilding a Medical Empire with Dr Tanya Unni - Get Fact Up Episode 112Published Nov 23, 2019 DR TANYA UNNI IS A REMARKABLE WOMAN. Growing up in India then finally moving to Australia Dr Tanya co-founded Amtan Medical, which now boasts eight medical centres across the Gold Coast. During her time as a Doctor and mother of 2, Tanya discovered a passion for dermatology and founded Skin Lab & Beauty clinics, which combine evidence-based medical solutions with advanced beauty techniques. One of the most intriguing things about Tanya, is her positive outlook. While I heard her business story it almost seemed as if her journey was without struggle, adversity or failure. It was as if Tanya...
2020-01-2940 min
PROACTIVE Podcast with Chris HoganBecoming a Key Person of Influence with Mike Clark - Get Fact Up Episode 111Published Nov 11, 2019 VIDEO TRANSCRIPT Chris Hogan - Good day world, Chris Hogan coming to you from Burleigh Heads studio here at MeMedia, for episode 111 of Get Fact Up, and I have with me guest today Mike Clark, who is the Queensland state leader for the Key Person of Influence. And if you haven't heard of the Key Person of Influence, basically you might know of a guy by the name Dan Priestly, who's an Australian who moved offshore and developed a great programme called the Key Person of Influence, and wrote several books around it as well. So, Mike...
2020-01-2936 min
PROACTIVE Podcast with Chris HoganTake Ownership of Your Sustainability Goals with Larissa Rose - Get Fact Up Episode 110Published Nov 4, 2019 VIDEO TRANSCRIPT Chris Hogan - G'day world, Chris Hogan coming to you live from MeMedia studio, here with Burleigh Heads for episode 110 of Get Fact Up. I have with me today this beautiful guest, Larissa Rose. Who I met probably only two weeks ago, from a LinkedIn little message and we realised we were pretty close to one another geographically. Larissa's from Glowing Green Australia. I'm gonna attempt an intro here on what Larissa's all about. Basically sustainability and measurement, is what I think Larissa's all about. If I can sum her up in two words, is...
2020-01-2929 min
PROACTIVE Podcast with Chris HoganInfluencer Marketing Legals with Tegan Boorman - Get Fact Up Episode 109Published Oct 28, 2019 VIDEO TRANSCRIPT Chris Hogan - Good day world, Chris Hogan coming to you live from MeMedia Studio here at Burleigh Heads for episode 109 of "Get Facted Up". And I have with me Tegan Boorman from Social Law Co. How are you Tegan? Tegan Boorman - Good, thank you, how are you? Chris Hogan - Excellent, thanks so much for coming in to the studio. We had a chat a little while ago out and about on the Gold Coast and it was quite interesting. We were talking about influencer marketing and I guess the contractual arrangements that...
2020-01-2914 min
PROACTIVE Podcast with Chris HoganCore Updates : What They Are, How They Can Affect Your Business, And What You Can Do To Stay Afloat - Get Fact Up Episode 108Published Jun 14, 2019 CORE UPDATES: WHAT THEY ARE, HOW THEY CAN AFFECT YOUR BUSINESS, AND WHAT YOU CAN DO TO STAY AFLOAT. Next time you’re feeling run off your feet at work, have a think about the poor data scientists and web developers of Silicon Valley, the tireless cogs of Google and the internet at large. You may not know it, but on average these guys roll out multiple updates to the Google algorithm each day, amounting to what is thousands of changes each and every year. Designed “to improve results” and usability, the vast majority of these updates go unn...
2020-01-2911 min
PROACTIVE Podcast with Chris HoganGrant Mayo, Nutrition Warehouse Interview - Get Fact Up Episode 107Published Jan 29, 2019 VIDEO TRANSCRIPT Chris Hogan - G'day world, Chris Hogan and Grant Mayo from Nutrition Warehouse coming to you from Me Media studio here in Burleigh Heads, for episode 107 of Get Fact Up! Thanks very much for joining me Grant. Grant Mayo - Chris, it's a pleasure to be here. I know we haven't caught up for a few years, so it's really nice to see your pretty face this morning. And shout me this beautiful coconut coffee. So yeah, I'm real excited to be here, I'm pumped! - Good, mate, and I wouldn't expect anything less from...
2020-01-2941 min
PROACTIVE Podcast with Chris HoganBen Southall, Best Life Adventures - Get Fact Up Episode 106Published Dec 21, 2018 VIDEO TRANSCRIPT Chris Hogan - Good day world, Chris Hogan coming to you from Burleigh Heads here on the Gold Coast and I'm here with a special guest today Ben Southall, who you may know as the Caretaker of the Islands of the Great Barrier Reef in Australia, won that competition. Was it The Best Job in the World in 2009? Ben Southall - Yeah, nearly 10 years ago now, so that was I suppose my introduction to Australia. That was back in the days when Tourism Queensland were trying to market the Great Barrier Reef to the world...
2020-01-2924 min
PROACTIVE Podcast with Chris HoganOnline Reputation Management Success Story - Get Fact Up Episode 105Published Nov 21, 2018
2020-01-2922 min
2020-01-2915 min
PROACTIVE Podcast with Chris HoganRyan Tuckwood Co-Founder of ISR-Training - Get Fact Up Episode 103Published Nov 2, 2018
2020-01-2910 min
PROACTIVE Podcast with Chris HoganNaomi Spies Founder and Director of Ruby Communications - Get Fact Up Episode 102Published Nov 2, 2018
2020-01-2908 min
PROACTIVE Podcast with Chris HoganMitch Cator CEO of Sabre Digital - Get Fact Up Episode 101Published Nov 2, 2018
2020-01-2909 min
PROACTIVE Podcast with Chris HoganKane Sajdak Director of Bits It - Get Fact Up Episode 100Published Nov 2, 2018
2020-01-2903 min
PROACTIVE Podcast with Chris HoganCamilla Jansen Founder and Managing Director Business News Australia - Get Fact Up Episode 99Published Nov 2, 2018
2020-01-2912 min
PROACTIVE Podcast with Chris HoganLIVIN - Wear Your Corporate Values on Your Sleeve - Get Fact Up Episode 98Published Oct 30, 2018 Mental Health is a topic which is very close to MeMedia's founder and CEO, Chris Hogan's heart. Why? Because the increase in mental health incidents is clearly on the rise. Many would say that raising awareness of an issue helps people become more educated and potentially more willing to take positive action when it comes to helping themselves or others. We hope that this episode of Get Fact Up helps create further awareness of how to combat mental health, in your school, your family and friends and your workplace. MeMedia have recently adopted the Livin.org clothing...
2020-01-2929 min
2020-01-2925 min
PROACTIVE Podcast with Chris HoganStop F**king Up Linkedin - Get Fact Up Episode 96Published Oct 8, 2018 TRANSCRIPT Chris: Hello world! Chris Hogan coming to you live from MeMedia studio here at Burleigh Heads for episode 96 of 'Get Fact Up'. And today there is a explicit words warning, okay. Something's happened to me this week, and I know I'm not alone in this situation. And I have the absolute need to share/rant and–here you go. So the title is 'stop fucking up LinkedIn' people, stop it, okay. Now I know that's not all of you, but there're many of you that are going to share my sentiment here. So this week, just to...
2020-01-2909 minPROACTIVE Podcast with Chris HoganContent Marketing is Too Hard... So We Gave Up - Get Fact Up Episode 95Published Oct 2, 2018 TRANSCRIPT Chris Hogan - G'day world, Chris Hogan and Andrew Groat coming to you live form Me Media Studio here in Burleigh Heads for episode 95 of Get Fact Up. We've had a bit of a break all due to an increase in workload from our new clients and existing clients so, that's fantastic but we've learned some lessons from that and we want to share them with you. So, it's always a good time with content marketing that if you don't keep up the momentum, effectively you don't keep the momentum of leads and prospects coming in...
2020-01-2912 minPROACTIVE Podcast with Chris HoganFocus Disproportionate Energy on Sales & Marketing - Get Fact Up Episode 94Published Sep 6, 2018 - [Chris] G'day world, Chris Hogan coming to you live from the Gold Coast, and I'm here with Jack Corbett, who is co-founder of ISR training, and we're here for Get Fact Up!, episode 94, on why, focusing a disproportionate amount of energy on sales and marketing is critical to your business success. Thanks very much for joining me, Jack, how you going man? - [Jack] Really good, really really good. Thank you for inviting me along. - [Chris] No worries, mate. So why is it important that companies focus a disproportionate amount of energy on sales and...
2020-01-2909 minPROACTIVE Podcast with Chris HoganResearch-Backed Content Creation - Get Fact Up Episode 93Published Sep 6, 2018 - [Chris] G'day world, Chris Hogan and Andrew Groat coming to you live from MeMedia Studio here at Burleigh Heads for episode 93 of Get Fact Up! And today we're talking about Research Backed Content Creation. So, Andrew, why are we talking about this? - [Andrew] Well, basically, this is how everyone should be creating content. And we talk about this a lot, like, why are you even bothering creating content if you don't know what you're doing it for, if you don't know what keywords you're going for, if you don't know what your competition is like...
2020-01-2921 minPROACTIVE Podcast with Chris HoganSocial Media Video Tips - Get Fact Up Episode 92Published Jun 25, 2018 This week we're looking at what media formats are the most successful on each of the Social Platforms, and sharing a few tips for how you can get the most out of your post!
2020-01-2911 min
PROACTIVE Podcast with Chris Hogan2018 Social Media Video Report - Get Fact Up Episode 91Published Jun 21, 2018 This week we're looking at what media formats are the most successful on each of the Social Platforms, and sharing a few tips for how you can get the most out of your post!
2020-01-2913 min
PROACTIVE Podcast with Chris HoganWhat You Need to Know About the 2018 Meeker Report - Get Fact Up Episode 90Published Jun 11, 2018 It’s that time of year again, when Mary Meeker unloads her mammoth internet trends report - a whopping 294 pages of actionable informations for marketers and business owners alike. The report itself can be downloaded here: http://www.kpcb.com/file/2018-internet-trends-repo... In this 90th episode of 'Get Fact Up' we've pulled out the best bits to help you choose the right direction for your marketing in 2018 and beyond!
2020-01-2909 minPROACTIVE Podcast with Chris HoganHow Does GDPA Affect Content Marketing? - Get Fact Up Episode 89Published Jun 1, 2018
2020-01-2917 minPROACTIVE Podcast with Chris HoganCRM Sales & Marketing Automation - Get Fact UP Episode 88Published May 18, 2018 VIDEO TRANSCRIPTION Chris Hogan - G'day world, Chris Hogan and Andrew Groat coming to you live from MeMedia Studio here at Burleigh Heads for episode 88 of Get Fact Up. And today we're talking about Customer Relationship Managment (CRM) sales and marketing automation software that maybe you haven't heard of and maybe, just maybe you haven't ever tried this form of marketing or boosting your sales. Andrew Groat - [Andrew] Mm. CH - So, let's kick it of Andrew. I'm here with Andrew Groat in case you didn't know, cool. Usual suspects. AG - So, I guess one...
2020-01-2912 minPROACTIVE Podcast with Chris HoganLinkedin Video Marketing - Get Fact Up Episode 87Published May 11, 2018
2020-01-2914 minPROACTIVE Podcast with Chris HoganWhy the Future Content Marketing - Get Fact Up Episode 86Published May 8, 2018
2020-01-2910 min
PROACTIVE Podcast with Chris HoganDoes Brand Awareness Still Work? - Get Fact UP Episode 85Published Apr 27, 2018
2020-01-2910 min
PROACTIVE Podcast with Chris HoganContent Removal Experts: Internet Removals - Get Fact Up Episode 84Published Apr 19, 2018 Chris: G'day world, Chris Hogan coming to you live from MeMedia studio here at Burleigh Heads and I have with me today our usual suspect, Andrew Groat and a guest, Brendon McAlpine from Internet Removals. How are you going Brendon? Brendon: Good morning, thank you for having me, I'm great. Chris: How are you going, Andrew? Andrew: Yeah good. Chris: Awesome, so today we've invited Brendon in because Internet Removals is a company that we believe every business out there needs help from and one of those reasons is because it's all well and good you marketers...
2020-01-2922 min
PROACTIVE Podcast with Chris HoganIs Facebook Marketing Really Dead? - Get Fact Up Episode 83Published Apr 13, 2018 Chris Hogan: G'day world. Chris Hogan and Andrew Groat coming to you live from MeMedia Studio here at Burleigh Heads, for Episode 83 of Get Fact Up. Today we're talking about ... Andrew Groat: The death of Facebook, the apparent death of Facebook. Chris Hogan: The shit-storm that is Facebook at the moment or that people think is what's happening. Recently, just a few days ago, or a day ago. I've lost track of time. Zuckerberg sat in the Senate meeting in the US and ... Andrew Groat: Nothing happened basically. Chris Hogan: Taught Senators how the internet works and...
2020-01-2908 min
PROACTIVE Podcast with Chris HoganNew Channels For Better Open Rates - Get Fact Up Episode 82Published Apr 9, 2018 Hey Everyone, Andrew here – marketing strategist, coming to you almost live from the MeMedia Burleigh Heads studio. Flying solo today for episode 82 of ‘Get Fact Up’, and today I want to talk about Open Rates. Specifically, how to get much, much higher Open Rates, Click-Through-Rates (CTRs) and signups through new, less crowded channels. So, open rates, what do I mean by that? You could say that means anything that you’re broadcasting to your prospects, so let's look at email. Open rates for emails are statistically about 24% across all industries – to be honest, in my experience that’s a stretch...
2020-01-2910 min
PROACTIVE Podcast with Chris HoganGoogle Mobile First Indexing Rollout - Get Fact Up Episode 81Published Apr 3, 2018 This is not a repeat. I repeat this is not a repeat. Oh wait... it should be, "This is not a drill, I repeat this is not a drill." You're absolutely right, we are doing this topic again due to Google releasing a blog only 2 days after our launch of episode #80 which helped explain things a little better. As mentioned before...Google has just announced is rolling out a search index which prioritises mobile-friendly websites. No need to panic but please do take action - if you don't have a mobile friendly website.
2020-01-2907 min
PROACTIVE Podcast with Chris HoganGoogle's Mobile-First Index and What it Means For You - Get Fact Up Episode 80Published Mar 23, 2018 Chris Hogan: Good day all, Chris Hogan and Andrew Groat come to you live from Me Media studio here in Burleigh for episode 80 of 'Get Fact Up'. And today we're talking about... Andrew Groat: The new mobile update for Google, the Google search. Chris Hogan: Look out peeps. Are you in for some trouble if you don't get this right? Andrew Groat: So last year Google rolled out what everyone affectionately named "Mobilegeddon", where it started marking down people's websites, or penalising people's websites that didn't have mobile friendliness. So that's been in effect for probably a...
2020-01-2908 min
PROACTIVE Podcast with Chris HoganWhy You Should Start Taking 'Google My Business' Seriously - Get Fact Up Episode 79and if it does and you don't know who owns it or what's going on there, then you've got to claim it, right? Andrew Groat: Yeah, because if you haven't created one and someone comes to your business and they have a good time or a bad time and they want to leave a review, they can create one like that and then, you have to make sure that you get on top of that and own that. Better yet, you should already have a Google My Business created so that they can find you and do the right...
2020-01-2913 min
PROACTIVE Podcast with Chris HoganEcommerce Marketing Tips 2018 - Get Fact Up Episode 78Published Mar 12, 2018 When it comes to owning and running a successful eCommerce Store there are a few essentials which many online merchants could implement without too much cost but will be game changers for their business. For example; every online merchant must install a blog and produce content which discusses topics on the fringes of their product association. Watch this episode of Get Fact Up for a multitude of things shopping cart owners can plugin or do to ensure your online merchant days have the most potential for success.
2020-01-2913 min
PROACTIVE Podcast with Chris HoganCybersecurity Notifiable Data Breaches Act 2017 - Get Fact Up Episode 77Published Mar 4, 2018 Splash some water on your face. Have a cold shower and make sure your coffee is full-strength 100% rocket fuel because you're gonna need it to get through this topic; FEDERAL LEGISLATION UPDATE TO THE PRIVACY ACT There has been a Australian Pricacy Act update and it's important you know what you have to do in the event you have a breach of your data which effects your customers. Examples of a data breach include when: a device containing customers’ personal information is lost or stolen; a database containing personal information is hacked; and personal information is mistakenly pr...
2020-01-2912 min
PROACTIVE Podcast with Chris HoganBoosting with Facebook Business and Ads Manager vs Facebook Interface Post Boosts - Get Fact Up Episode 76Published Feb 25, 2018 If you've ever wandered what the difference between boosting your Facebook posts via your business manager / ads manager and boosting posts via your standard Facebook interface is then you need to watch this vid. Watch this episode of Get Fact Up for an awesome breakdown by Andrew Groat from MeMedia, on what advantages exist when you use Facebook Ads Manager to boost your Facebook posts. If you have no idea what boosting posts on Facebook even means... well basically it means that you're "boosting" the reach of your Facebook post from reach a very small organic audience...
2020-01-2910 min
PROACTIVE Podcast with Chris HoganNew .au Australian Domain (Direct Registration) - Get Fact Up Episode 75Published Feb 18, 2018 “On 18 April 2016, the Board of .au Domain Administration (auDA) approved second level domain name registration in .au, known as direct registration. Direct registration will give Australian users of the Internet the choice of registering a name directly before the dot in .au, for example, yourname.au. The existing 2LDs will continue to operate as dedicated domains for businesses, not for profits, government, education and individuals.” “The opening of a .au domain namespace is the most significant change to the .au DNS structure in 30 years. “ The auDA Board Convened and Published Document in October 17 titled “Implementation of Second Level Doma...
2020-01-2909 min
PROACTIVE Podcast with Chris HoganJanuary 2018 Facebook Algorithm Update - Get Fact Up Episode 73Published Feb 5, 2018 With every New Year there comes some marketing changes but this 2018, Facebook has thrown marketers a huge curve ball. In January 2018 Mark Zuckerburg, Founder of Facebook announced, "We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness. But recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments...
2020-01-2910 min
PROACTIVE Podcast with Chris HoganMarketing Agencies Promising Roi - Get Fact Up Episode 71Published Dec 1, 2017 Chris Hogan: Good day world, Chris Hogan and Andrew Groat coming to you live from MeMedia studio here from Burleigh Heads for episode 71 of Get Fact Up woo! How you going Andrew? Andrew Groat: Yeah, pretty good, I'm not quite that excited but I'm fairly excited about this episode. Chris Hogan: I'm gonna do the rest of the podcast in one breath. No. Andrew Groat: So what are we talking about today? Chris Hogan: Well you ... Andrew Groat: You don't even have a laptop in front of you. Today we're talking about guarantees of ROI. Chris Hogan...
2020-01-2911 min
PROACTIVE Podcast with Chris HoganFacebook Advertising Changes. Have You Been Affected? - Get Fact Up Episode 70Published Nov 28, 2017 - G'day world, Chris Hogan and Andrew Groat coming to you live from the MeMedia studio here at Burleigh Heads on the Gold Coast. How ya goin', Andrew? - Yeah, good. - Awesome. - How're you? - Yeah, I'm good. I hear you had a double strength real coffee. - Yeah, I'm shaking a little bit right now. - Good, let's get started. Today we're talking about multichannel strategy and what people are really doing in their short-term, long-term strategies, and we've just had something huge dumped on us in the last week in terms of changes i...
2020-01-2916 min
PROACTIVE Podcast with Chris HoganEstablishing Personal Branding - Get Fact Up Episode 69Published Nov 17, 2017 Chris Hogan: G'day, world. Chris Hogan and Andrew Groat coming to you live from MeMedia studio here at Burleigh Heads, and it's episode 69 of Get Fact Up, and we're talking about ... Andrew Groat: Personal branding, today. Chris Hogan: Personal branding. Well, this is going to turn into a rant. Pre-warning, this is one we're probably going to rant. Andrew Groat: We're going laptop closed today. All right. Let's do it. Rant mode. Chris Hogan: So, I guess I want to preface it by saying that I see a lot of experts out there, in the world, that...
2020-01-2909 min
PROACTIVE Podcast with Chris HoganEcommerce: Important Marketing Metrics to Track - Get Fact Up Episode 68Published Nov 13, 2017 Chris: Good day, world. Chris Hogan and Andrew Groat coming to you live from the MeMedia studio here at Burleigh Heads for "Get Fact Up" episode number 68 - on important marketing metrics to track. How you going, Andrew? Andrew: Good. How are you? Chris: Good, mate. So website traffic is probably the number one metric that people tend to track when they’re looking at - obviously their marketing reports. And we know that being that high a level probably isn't good enough. Andrew: Yeah, traffic’s not really that important. There’re other things that you should...
2020-01-2917 min
PROACTIVE Podcast with Chris HoganPodcasting as a Marketing Tool - Get Fact Up Episode 65Published Oct 20, 2017 Andrew: G'day world. Andrew Groat and Chris Hogan coming to you live from the MeMedia Studios here at Burley Heads for, Get Fact Up! And today we're talking about? Chris: Podcasting. Andrew: Podcasting. Chris: Podcasting as a marketing tool. Andrew: Absolutely. Chris: Or a content marketing tool, yeah. Andrew: Are we podcasting? Chris: We are podcasting right now. We're doing a podcast about podcasting. Andrew: We are. We're more vodcasting, so video on demand casting. Chris: Is that what it is? Andrew: Yeah. Chris: Oh, okay. Of course. Of course, it is! Andrew: I actually don't know...
2020-01-2914 min
PROACTIVE Podcast with Chris HoganWhy Gen x, y, z are Moving From Broadcast Media to Online - Get Fact Up Episode 62Published Sep 29, 2017 Chris: Hey world, Chris Hogan coming to you live from MeMedia Studio here in Burleigh Heads for 'Get Fact Up'. The new and improved version, delivering more content to you regularly, is in our vodcasting studio or podcasting studio. You can hire it out at Burleigh Heads as well, just enquire on our website. So here we are. Hanging on, Andrew? Andrew: Yeah, I'm good. Just had a double strength decaf. Chris: That did nothing. Andrew: Sorry, I was sitting on that one for a bit, sorry. Keep going. Chris: As you can see, we're keeping it...
2020-01-2921 min
PROACTIVE Podcast with Chris HoganIs Email Marketing Dead? - Get Fact Up Episode 60Published Feb 1, 2017 IS EMAIL MARKETING DEAD? Once we start having this conversation about any form of marketing (eg. SEO, SMM, Google Advertising) I believe a method of marketing has reached a level of maturity that it’s no longer able to be used as a separate strategy to all your marketing activities due to it being overused and abused by marketers. This same conversation happened with SEO approximately 5 years ago and while SEO is still used as a term it has been integrated into marketing activities like what we do here at MeMedia and somewhat re-branded as Content Marketing. Bu...
2020-01-2908 min
PROACTIVE Podcast with Chris HoganTis the Season to Create... Content? - Get Fact Up Episode 58Published Dec 12, 2016 You might be thinking I have a one track mind. Content content gotta create content. Many of you numbers focused peeps out there just want to know, “Does content marketing actually work?” I’ll tell you the answer to that in just a minute. But let me start by sharing a quick story. It’s October 2015 and MeMedia have been operating for 9 years as a company. I’ve been in the game since 1998 and well... you could say there was change on the inside but on the outside not a lot had changed. At this point in my career...
2020-01-2904 min
PROACTIVE Podcast with Chris Hogan3 Simple Steps to Get More Website Traffic - Get Fact Up Episode 57Published Dec 5, 2016 For anyone that runs an online business, you probably have asked yourself this question many times: HOW DO I GET MORE WEBSITE TRAFFIC? We’ve covered plenty of topics like improving Rankings, Click Through Rates and Page Engagement, but we’ve never tackled this question directly before. So let's get started. We at MeMedia want to share with you one of our favourite methods for creating and promoting content that gets you traffic. It’s simple, but it requires you to think outside the box from how you currently do your marketing. HERE’S THE MIND BLOWING SECRET...
2020-01-2903 min
PROACTIVE Podcast with Chris HoganChange Your Facebook Focus - Achieve Social Success in 2017 - Get Fact Up Episode 56Published Nov 28, 2016 It’s been a big year for Facebook - Instant Articles, Marketplace, Professional Services and Live Video are just a few of the features that have appeared this year. Looking back we can see that there have been some great changes that have are creating new and exciting opportunities for businesses and marketers. But... are they being used to their full potential? Adam Read of Buffer recently published the report “The State of Social in 2016”. This is a great read and has some really interesting information. But here’s one fact that really caught our attention: Only 1 in 5 bus...
2020-01-2903 min
PROACTIVE Podcast with Chris HoganHow Social Media Marketing Won the Election 2016 - Get Fact Up Episode 55Published Nov 21, 2016 I’m sure you’ve had an earful by now, but let's recap. It’s a dramatic time on the world stage with Donald Trump rising to presidency. It seems as if not only the polls, but every single mainstream media outlet got it wrong. Hillary Clinton was rejected by America in favour of the reality television and real estate tycoon, Donald Trump. Now before we get started, I just want to say that I think Donald Trump is... um… a bit of a d**khead. Let’s be honest. But that said, his campaign has become a marketin...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganYoutube Video Advertising Experiments - Get Fact Up Episode 54Published Nov 14, 2016 This week we’re bringing you the cold, hard facts from Google who ran a series of secret video ad tests to help brands insights into what works in mobile and what grabs people’s attention for the most amount of time. Now because the online video space is bursting at the seams offering so many spaces for video ads Many brands and agencies are still struggling to understand how the digital space differs from running Television Commercials. Tests like this show that you simply can't just copy and paste your 30 to 60 second TV ad onto YouTube and...
2020-01-2903 min
PROACTIVE Podcast with Chris HoganNeto's Point of Sales Solution Demo - Get Fact Up Episode 53Published Nov 7, 2016 Thanks for joining us for the 53rd weekly installment of Get Fact Up. Last week we promised you'd be getting some A+ info from inside the Neto offices in Brisbane and boy, did we deliver. Tune in and find out all you need to know about Neto's trailblazing Point of Sale Solution in this week's excitingly educational Get Fact Up episode. Signup for Your Free Neto Trial Today Sit back, relax and cure that Mondayitis with the 53rd week running of Get Fact Up. To find out more about Neto, click here! _________________________________________________________________________________________ Subscribe to our Get Fact...
2020-01-2903 min
PROACTIVE Podcast with Chris HoganNeto Updates - Get Fact Up Episode 52Published Oct 31, 2016 G’day Australia, I’m Chris Hogan, Founder And CEO of MeMedia. Let's Get Fact Up. A few months back we did a comparison ecommerce suites. You might remember that Neto, the homegrown heroes, took the trophy as the hottest platform for online business. Signup for Your Free Neto Trial Today Since then we’ve used Neto for a number of our own clients, and even some projects of our own. The feedback we’ve had about the system has been great, and gotta say that we just love being able to work with locals! So we thought...
2020-01-2903 min
PROACTIVE Podcast with Chris HoganPenguin 4.0 to the Rescue - Get Fact Up Episode 51Published Oct 24, 2016 G’day Australia, I’m Chris Hogan, Founder And CEO of MeMedia. Let's Get Fact Up. Well we’ve now passed 50 episodes of Get Fact Up, so time to take a bit of a break right? Wrong! There's never been a better time to create amazing content instead of wasting time on dodgy linkbuilding tactics. Here's why... In the last few years you may have heard a thing or two about google algorithm updates. We’ve even done a few episodes about them. There was Panda, Possum, Pidgeon and even one called Pirate. But the latest update that’s h...
2020-01-2903 min
PROACTIVE Podcast with Chris HoganWhat 1 Year's Content Marketing Gas Done for Our Brand - Get Fact Up Episode 50Published Oct 17, 2016 G’day Australia, I’m Chris Hogan, Founder and CEO of MeMedia and it’s time to Get Fact Up! But firstly I’d like to interrupt this program to thank everyone who has helped MeMedia reach our 10 year milestone this October 2016. With an Especially massive thank you to all of the clients and team members past and present. It’s been such an awesome journey. Today’s Get Fact Up is the case study that is Get Fact Up and Wow what a ride business has been in the last year. I think it’s very easy for us Ma...
2020-01-2905 min
PROACTIVE Podcast with Chris HoganTwitter Takeover, AMP Pages and Facebook @ Work - Get Fact Up Episode 49Published Oct 6, 2016 HomeBlogTwitter Takeover, AMP Pages and Facebook @ Work | Get Fact Up #49 1300 MEMEDIA HOME AGENCY YOUSTRATEGYDESIGNDEVELOPMARKETINGINTEGRATE WORK BLOG CONTACT FEED CONTENT-MARKETING TWITTER TAKEOVER, AMP PAGES AND FACEBOOK @ WORK | GET FACT UP #49 Posted: Oct 6, 2016, 3:28 PM This week we want to take a break from the world of video marketing, and look at some of the big changes that are happening in online marketing. Firstly let's take a look at Twitter. It’s no secret that Twitter has struggled with revenue and growth over the past few years. Even the introduction of ads has not really helped, as it’s far too...
2020-01-2903 min
PROACTIVE Podcast with Chris HoganYoutube Advertising - Get Fact Up Episode 48Published Oct 3, 2016 Given our recent discussion around video marketing we thought this was an ideal time to bring you up to speed with some of the YouTube advertising available to help you increase your reach. YouTube allows for a several different ways to advertise your videos. But First you need to define your goals such as; Are you looking to get people to visit your website or do you want them to visit your YouTube Channel and maybe increase your views and subscribers? Video Ads are those which appear while people are on YouTube and are watching a video...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganGoogle Updates 2016 Say Popups are Bad - Get Fact Up Episode 44Google Updates 2016 Say Popups are Bad - Get Fact Up Episode 44Published Sep 5, 2016 Thanks for joining us for the 44th instalment of Get Fact Up! Wow - 44 episodes. Google have recently announced some updates which effect every visitor to their SERPS and everybody listed. They’ll be removing the “Mobile-friendly” label from search results pages. Why you ask? We'll we're about to explain it to you! Please, grab your coffee and enjoy the 44th week running of Get Fact Up! Subscribe to our Get Fact Up series for weekly updates: https://www.memedia.com.au/get-fact-up Like us on...
2020-01-2903 min
PROACTIVE Podcast with Chris HoganChoosing the Right Social Media Channel For Your Marketing - Get Fact Up Episode 43Published Aug 29, 2016 Thanks for joining us for the 43rd instalment of Get Fact Up! Wow - 43 episodes. Today we want to talk about Social Media, and more specifically, how to get more bang for your buck, by choosing the right channels for your business’ message. We’ve done a lot of episodes about the benefits of using social media to market your content, but that doesn’t mean that you’re going to get the same results marketing instagram, twitter, facebook or linkedin. In fact, depending on who you want to market to and what you’re offering, some of them mi...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganMarketing to Millennials - Get Fact Up Episode 42Published Aug 21, 2016 Thanks for joining us for the episode 42 Get Fact Up! Millennials are a hot demographic to target. Described as "a person reaching young adulthood around the year 2000" - finding the right way to market to this group seems to have a lot of people confused. So we're here to help! Let us break things down for you... Subscribe to our Get Fact Up series for weekly updates: https://www.memedia.com.au/get-fact-up Like us on Facebook: https://www.facebook.com/memedia Join us on LinkedIn: https://www.linkedin.com/company/memedia Follow us on Twitter: https...
2020-01-2906 min
PROACTIVE Podcast with Chris HoganGoogle Maps Updates 2016 Break Websites Worldwide and Instagram Takes on Snapchat - Get Fact Up Episode 41Published Aug 15, 2016 Thanks for joining us for the 41st instalment of Get Fact Up! Wow - 41 episodes. Today we interrupt this program for some important announcements. Google Maps Updates Breaks Websites Worldwide! And Instagram Shamelessly takes on Snapchat. How do they do that you ask? Find out what has Snapchats authorities so up in arms. And just quickly we thought we'd add in that we love the new Facebook Update to their Business Page layout - We'll show you a few pics! Please, grab your coffee and enjoy the 41st week running of Get Fact Up! Subscribe to our...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganPokemon Go: Grab Your Marketing by the PokéballsPublished Aug 8, 2016 Thanks for joining us for the 40th instalment of Get Fact Up! Wow - 40 episodes!! This week we’re going to take a look at a marketing success story for the record books - and you’ve guessed it, it’s Pokémon Go! If you hadn’t noticed already, this has been a huge hit, and is seeing crowds of people running around the streets day and night, like some sort of high tech dawn of the dead. Please, grab your coffee and enjoy the 40th week running of Get Fact Up! Want to get even more Fact...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganContent Marketing Karma - Get Fact Up Episode 39Published Aug 1, 2016 Thanks for joining us for the 39th instalment of Get Fact Up! This week we wanted to talk to you about Content Marketing - and more specifically, your motivations behind content marketing. Why are you doing it? This conversation came up in our office this week while we were conducting content research. Or as we like to call it sifting for gold. Now instead of going on a rant, we at MeMedia would like to offer some simple ideas to help you, based upon what we know actually works. Please, grab your coffee and enjoy the 39th...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganGoogle Plus, The Beginning of the End ? - Get Fact Up Episode 38Published Jul 25, 2016 Thanks for joining us for the 38th instalment of Get Fact Up! This week we’re talking about what’s in store for the future of Google+ Some of you may have received an email a few days ago saying: "Google+ soon to be a core service for your Google Apps domain". You might have thought to yourself - what the hell does that mean? Well i know we did. So we decided to do some research and try to explain the change in more detail. Please, grab your coffee and enjoy the 38th week running of Get...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganHeatmap Roundup : Crazyegg, Mouseflow, Sessioncam & Clicktale - Get Fact Up Episode 37Published Jul 18, 2016 Thanks for joining us for the 37th instalment of Get Fact Up! This week we want to take things a bit further and show you some other premium tracking tools that will help you take your conversion optimization to the next level. Honestly these tools give you such a clear insight into behaviours, it’s creepy. It’s almost like you’re watching over the shoulder of your visitors while they use your site. Please, grab your coffee and enjoy the 37th week running of Get Fact Up! Find Out More About CrazyEgg: https://www.crazyegg.com/ Find O...
2020-01-2905 min
PROACTIVE Podcast with Chris HoganHow Facebook's News Feed Update 2016 Affects Your Marketing - Get Fact Up Episode 36Published Jul 11, 2016 Thanks for joining us for the 36th instalment of Get Fact Up! More changes are coming to Facebook! Today we wanted to share with you what this newsfeed update means to marketers and how your strategy may need to change, alter or get off facebook altogether. It's safe to say that any and all Facebook marketers who are Facebook Page Administrators also registered a minor heart murmur when they heard this news! Please, grab your coffee and enjoy the 36th week running of Get Fact Up! On June 29, Facebook announced that they’re “Building a Better News Feed...
2020-01-2905 min
PROACTIVE Podcast with Chris HoganTop Three Personal Branding Speakers July 2016 - Get Fact Up Episode 35Published Jul 2, 2016 Recently Chris has been a guest speaker for several different audiences on the topic of branding, but even more specifically personal branding. So today we think the stars have aligned and dictated that Chris shares with you his top 3 personal branding public speakers and authors, which have all made positive impacts in his business life and he believes will also make an awesome impact in yours. See Daniel Priestly's Books. Subscribe to Gary Vee's Podcast. Subscribe to Gary Vee's YouTube Channel. Follow Gary Vee on Instagram. Like Gary Vee on Facebook. Add Gary Vee on Snapchat. Read...
2020-01-2906 min
PROACTIVE Podcast with Chris HoganConversion Rate Optimisation - Get Fact Up Episode 34Published Jun 27 , 2016 ike past episodes of Get Fact Up, Chris has been inspired by his recent trip to Sydney's Search Marketing Summit. One of the speakers Chris met with was Tim Ash, author of the bestselling book Landing Page Optimisation, and CEO of SiteTuners. Conversion Rate Optimisation may sound super techy and boring, but let us tell you....it's far from boring. It's what online business is all about. Optimising your website to encourage conversions, who isn't on board for that? Tweet Tim here: tim_ash Tim's book is available on Amazon Subscribe to our Get Fact Up series...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganMeeker Report Highlights 2016 - Get Fact Up Episode 33Published Jun 20, 2016 This week we are bringing you the highlights of what's often referred to as the 'Internet bible'. Written by market analyst Mary Meeker, The Meeker Report is delivered annually at the Code conference in California, recently held on MAY 31 - JUNE 2 2016. Check out the full 200-page Meeker Report for 2016 here Here are MeMedia's top 5 pages of this years report: Page 11: Global Smartphone shipment has slowed dramatically Page 45: Advertisers are spending too much money on Legacy media Page 73: Social Networks are growing because of Page 99: Messaging continues to grow rapidly Page 198: Data is more powerful than ever Subscribe...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganWinning Content Marketing Strategy - Get Fact Up Episode 32Published Jun 13, 2016 Back from the 10th Annual Search Marketing Summit, Chris is excited to share some takeaways from the event. This episode of Get Fact Up is all about proven content marketing tactics, as inspired by two industry gurus; Jeremy Cabral from Finder.com (tweet @jeremycabral) Dennis Yu from Blitzmetrics (tweet @dennisyu) So tune in now to see a winning 3-Step content marketing strategy! Subscribe to our Get Fact Up series for weekly updates: https://www.memedia.com.au/get-fact-up Like us on Facebook: https://www.facebook.com/memedia Join us on LinkedIn: https://www.linkedin.com/company/memedia...
2020-01-2905 min
PROACTIVE Podcast with Chris HoganGet Funned Up - Get Fact Up Episode 31Published Jun 6, 2016 Chris is away this week gathering some epic content for future episodes of Get Fact Up. So we are bringing you some laughs this Monday morning in the form of bloopers! What a great way to start off the working week! Episode 1 - Online Advertising Episode 2 - Online Advertising Part 2 Episode 3 - Content Marketing Episode 4 - SEO & What it Means for your business Episode 5 - Online Marketing Industry Updates Episode 6 - Mobile Marketing Trends Episode 7 - Website Optimisation Episode 8 - Website Development Improvements Episode 9 - Christmas Wrap Up Episode 10 - Preparing for the 2016 Google Penguin Update Episode 11...
2020-01-2910 min
PROACTIVE Podcast with Chris HoganNew SMS/MMS Marketing Technology - Get Fact Up Episode 30Published May 30, 2016 We all know that email marketing is no longer as engaging as it once was. As marketers, we are constantly keeping our eye out for the next best way to engage with our existing customer base. Enter: MobileDigital. They provide the means to reach your audience in their back pocket - literally. Through engaging & personalised picture messages, there is an immediate connection between business and customer. Experian Email Benchmark report on marketing trends for 2015 forth quarter. Deloitte's Mobile Consumer Survey for 2015 shows nearly 80% of Australians own a smartphone, and we're rarely more than 3 feet from our phone...
2020-01-2906 min
PROACTIVE Podcast with Chris HoganNeto vs Shopping vs Bigcommerce Comparison - Get Fact Up Episode 29Published May 23, 2016 Entry Level Plan Standard Plan Basic Plan Standard Plan Standard monthly cost $39 AUD monthly $29 USD monthly (currently $39.64 AUD monthly) $29.95 USD (currently ~$40 AUD monthly) Sales Limit No limit No limit $50,000 USD annually Product Limit 1,000 products Unlimited Products Unlimited Products File Storage Unlimited Unlimited Unlimited Transaction Fee 2% transaction fee 2% transaction fee with external payment gateway No transaction fees Credit card & PayPal acceptance Themes Free or Paid Starting at $140 AUD + GST Free or Paid Starting at $140 USD Free or Paid Starting at $140 USD Monthly Bandwidth (transfer) 5gb data transfer limit Unlimited bandwidth Unlimited bandwidth HTTPS Sitewide HTTPS available Sitewide HTTPS...
2020-01-2906 min
PROACTIVE Podcast with Chris HoganBigcommerce Shopping Cart Software Review (Part 3) - Get Fact Up Episode 28Published May 16, 2016 This is the final review of our special 3 part series on e-commerce platforms, and we are rounding it out with a worldwide leader - BigCommerce. Now you may be wondering, how can something with the word 'big' in it's name be useful for your small business? It all comes down to customisation and support. Watch this week's video to find out how BigCommerce sizes up to the others. BigCommerce App Store for customisable plugins. Check out their pricing plans here to see if there's an option to suit your business. If you are interested in MeMedia's Design...
2020-01-2905 min
PROACTIVE Podcast with Chris HoganAhopify Shopping Cart Software Review (Part 2) - Get Fact Up Episode 27Published May 9, 2016 This week we continue the 3 part series on Shopping Cart Platforms. If you’re starting a new online business, or bringing an existing business to the online world, Shopify is one of the easiest e-commerce builders available to help you create a complete online shop. To make sure you select the right e-commerce platform for your business however, be sure to check out part 1 and 3 of the series. Third party email domain name hosting i.e. Google Apps Shopify pricing plans for different feature requirements. Shopify's own app store allows plugins for additional customisation. There are over 100 fr...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganNeto shopping Cart Software Review (Part 1) - Get Fact Up Episode 26Published May 3, 2016 Today we are commencing a 3 part series on Shopping Carts Platforms. We will outline key features that are important when choosing a system and how you can set up a new online shopping cart for your business. First time e-commerce businesses often struggle to get this right, so watch this 3 part series to get your head around what is best for you. Third party email domain name hosting i.e. Google Apps Neto Pricing Options Automated shipping, quoting, labeling and manifesting with a multi-carrier shipping system. Neto have eBay integration to get products to marketplace. If you...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganApril 2016 Facebook Updates - Get Fact Up Episode 25Published Apr 22, 2016 We already know Facebook is the powerhouse of Social Media. This week we are discussing the new endeavors on the horizon and why Facebook won't be going anywhere any time soon. MIT Technology Review outline Facebook's 10 year plan. Mark Zuckerberg at the f8 Keynote, discussing the Facebook developer roadmap. Facebook will be letting people broadcast live video from a variety of devices including drones. Facebook adds a dedicated video tab as part of a major redesign for live-streaming. Introduction of 'bot chats' via Facebook Instant Messenger Facebook launches M, its bold answer to Siri and Cortana...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganContent Marketing Through Podcasts - Get Fact Up Episode 24Published Apr 18, 2016 Content marketing isn’t just about blogging, it’s about creating different types of content for your potential customers to engage with. Today we’ve got some great info for you about how you can tap into Podcasting as an invaluable resource for your business. Check out MeMedia's very own Podcasts: Mentor Revolution 63% of people bought something a host had promoted on their show: Fast Company MeMedia’s Top 10 Podcast Picks for Businesses: 10. The Entrepreneur’s Radio Show ...
2020-01-2905 min
PROACTIVE Podcast with Chris HoganGoogle Adwords Updates 2016 - Get Fact Up Episode 23Published Apr 11, 2016 This week on Get Fact Up, find out all you need to know, for now, about the soon-to-be changing Google AdWords. Learn how Googles new redesign affects your marketing strategy. AdWords is evolving! Tune in to find out more! Want to get even more Fact Up? Come to our Google Event: RSVP Here Subscribe on our Website: https://www.memedia.com.au/get-fact-up Like us on Facebook: https://www.facebook.com/memedia Join us on LinkedIn: https://www.linkedin.com/company/memedia Follow us on Twitter: https://twitter.com/me_media ______________________________________________________________ GET FACT UP #23 TRANSCRIPT G'day Australia...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganTop 7 Marketing Lessons From Memedia 2016 - Get Fact Up Episode 22Published Apr 4, 2016 Wow, we are now at Episode #22 of Get Fact Up. And if you were starting to feel overwhelmed with all the marketing activities you should be doing, now is the time to reflect. This week we collate the info we have been sharing over the past few months and give you the Top 7 Marketing Lessons according to MeMedia. If you are new to the Marketing scene, then these are must do's! And if you've been in the game a while, can you tick all of these of your business checklist? Tune in to find out. Want to...
2020-01-2906 min
PROACTIVE Podcast with Chris HoganLanding Page Design Tips 2016 - Get Fact Up Episode 21Published Mar 29, 2016 Thanks for joining us for the 21st instalment of Get Fact Up. This week: We’ll be focusing on why it’s important to have a landing page and some essentials for landing page design. A landing page is a page on your website which has been created and optimised for a specific marketing and advertising campaign. Creation of landing pages is super important because generally speaking a large percentage of advertisers send traffic to their homepage. If you analyzed your homepage it probably isn’t the most ideal page to be sending people who are after a spec...
2020-01-2906 min
PROACTIVE Podcast with Chris HoganIntegrated Marketing & Your Website 2016 - Get Fact Up Episode 20Published Mar 21, 2016 This episode explores how you can integrate different activities with your website, to make a real impact with your target audience. Bringing all this marketing collateral together allows you to acquire and nurture your ideal client. From SEO to Social Media and even PR, there should be a place for all of these channels in your integrated marketing strategy. Resources: What effective B2B Content Marketing Looks Like - Content Marketing Institute Content Marketing Statistics - Forbes.com Non-Integrated Marketing Departments = Non-Integrated Marketing - Direct Marketing News Discover 4 Key Differences Between B2C and B2B Marketers...
2020-01-2905 min
PROACTIVE Podcast with Chris HoganWeb Design and Development 2016 - Get Fact Up Episode 19Published Mar 14, 2016 How user friendly is your website? This week, MeMedia dive into web design best practice, and key factors to keep your target market happy and coming back for more. This video is a must-watch for anyone with an existing website, or looking to get one in the future. Bootstrap Grid Template - GetBootstrap.com Social Media Report Sensis - Sensis.com Google: Webpage Speed - Developers.Google.com Australian Mobile Statistics - ACMA.gov.au Please subscribe to Get Fact Up newsletter using the form on this page. ANNOUNCING LIVE Q&A SESSION WITH FIXED PRICE CAR...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganDigital Marketing Strategy 2016 - Get Fact Up Episode 18Published Mar 4, 2016We have already reached the beginning of March and it's becoming obvious that it's going to be a promising year. Thanks for joining us for the 18th episode of Get Fact Up. This week: We show you the most integral angles of what makes an effective, reliable, profitable Digital Marketing Strategy. This is a great source of information so be sure to listen carefully! Please, grab your Monday coffee and enjoy the 18th week running of Get Fact Up! Want to get even mor...
2020-01-2906 min
PROACTIVE Podcast with Chris HoganOverlooked Features of Google Analytics 2016 - Get Fact Up Episode 13Published Jan 31, 2016 Getting started with Google Analytics - Get Fact Up Episode 12 Psychographics Killed the Demographics Star - MeMedia Google Analytics Realtime helpful articles: Realtime analytics - google support & 4 ways to harness the power of Realtime - Kissmetrics Analytics Interests are a marketers dream come true. Guide to google’s demographic reports - Search Engine Watch If you want to get more involved with Users Flow - check the links below! User Flow: Find the Top Path Through Your Website - Orbit Media Solutions Build it with the user in mind - Conversion XL Please subscribe to Get Fact Up...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganWebsite Optimisation 2015 - Get Fact Up Episode 7Published Dec 7, 2015 MOBILE MARKETING TRENDS How to optimise your website for mobile - MeMedia Principles of Mobile Site Design: Delight Users and Drive Conversions - Google Google Releases the Full Version of Their Search Quality Rating Guidelines - Search Engine Land CSS Design Awards
2020-01-2903 min
PROACTIVE Podcast with Chris HoganSEO & What it Means for Your Business 2015 - Get Fact Up Episode 4Published Nov 16, 2015 CONTENT MARKETING TRENDSSearch Engine Ranking Factors Moz Say "No" to SEO Agency Smoke and Mirrors MeMedia Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects Search Engine Land Google Confirms the Real Time Penguin Algorithm is Coming Soon Search Engine Land What is the Google Penguin Update? Google: Next Penguin Update Should Happen By End of 2015 FAQ: All About the New Google RankBrain Algorithm - A new p...
2020-01-2904 min
PROACTIVE Podcast with Chris HoganContent Marketing Trends 2015 - Get Fact Up Episode 3Published Nov 9, 2015CONTENT MARKETING TRENDSAustralian Youtube Ads Leaderboard - Google- showcases the most creative ads that people choose to watch each month.How and why content marketing works - Search Engine Land- An effective content marketing campaign will increase your organic search traffic and is a worthy investment.Importance of content marketing - MeMediaWhat types of content perform best on Social Media? - HubspotContent Ideas + Tips - MeMediaJacob Sapochnick's Youtube Channel - Youtube...
2020-01-2905 min
PROACTIVE Podcast with Chris HoganGet Fact Up Episode 1 - Online AdvertisingMeMedia will be sharing weekly media facts in 5 minutes or less to keep you up to date on current digital trends in the online marketing arena.
2019-12-1704 min