Shows
Awkward Silences#73 - Getting Stakeholder Buy-In at a Large Organization with Meg Pullis Roebling of BNY MellonMeg Pullis Roebling, Head of CX Research, Data & Analytics Solutions at BNY Mellon, talks us through her approach to building relationships with stakeholders, finding people to support her research efforts, and making research visible to the whole organization.Meg discussed...How she convinces relationship managers to get clients involved in research.What metrics she uses to make the case for research.How to know when research is weaving its way into the fabric of your organization.Highlights[2:48] A few reasons your organization may not believe user research is important (yet). [8:41] How to get t...2021-08-1033 min