Shows
(Almost) Main CharactersBIG NEWS, Tarot Card Scams & (Almost) Rap StarsTwo best friends (almost) taking over the world. New episodes every Monday. Follow (Almost) Main Characters on instagram: @almostmaincharactersFollow Megan on Instagram: @meganbowen__Follow Rochelle on Instagram: @rochelleberwick2025-06-231h 06(Almost) Main CharactersA woman's prime, Rugby, and (Almost) being reality TV starsTwo best friends (almost) taking over the world. New episodes every Monday. Follow (Almost) Main Characters on instagram: @almostmaincharactersFollow Megan on Instagram: @meganbowen__Follow Rochelle on Instagram: @rochelleberwick2025-06-161h 07(Almost) Main CharactersMoving apartments, ghosts, and (Almost) becoming pro golfersTwo best friends (almost) taking over the world. New episodes every Monday. Follow (Almost) Main Characters on instagram: @almostmaincharactersFollow Megan on Instagram: @meganbowen__Follow Rochelle on Instagram: @rochelleberwick2025-06-0956 min(Almost) Main CharactersGetting facelifts, decorating Villas, and (Almost) being a VikingTwo best friends (almost) taking over the world. New episodes every Monday. Follow (Almost) Main Characters on instagram: @almostmaincharactersFollow Megan on Instagram: @meganbowen__Follow Rochelle on Instagram: @rochelleberwick2025-06-021h 05(Almost) Main CharactersSwingers Cruise, Humping Classes & (Almost) A Bride!Two best friends (almost) taking over the world. New episodes every Monday. Follow (Almost) Main Characters on instagram: @almostmaincharactersFollow Megan on Instagram: @meganbowen__Follow Rochelle on Instagram: @rochelleberwick2025-05-2646 min(Almost) Main Characters(Almost) A Perfect PilotTwo best friends (almost) taking over the world. New episodes every Monday. Follow (Almost) Main Characters on instagram: @almostmaincharactersFollow Megan on Instagram: @meganbowen__Follow Rochelle on Instagram: @rochelleberwick2025-05-1939 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers225 - AI & Copycats Make Positioning and Messaging The Most Critical Pieces To Figure Out (Megan Bowen, CEO at Refine Labs)Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."Here’s what we cover:Brand, Demand, and ABM. What's your approach to client work;I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;What’s changed about how buyers buy today, and what’s still...2025-03-2650 min
All Dots ConnectedMeasuring the Unmeasurable: The New Metrics of B2B Success with Megan Bowen of Refine LabsBusinesses must constantly rethink their strategies to keep pace with the market.
That’s exactly what Megan Bowen, CEO of Refine Labs, has mastered. With over 20 years of experience building and scaling go-to-market teams at companies like ZocDoc, Grubhub, and ManagedbyQ, Megan now leads Refine Labs in transforming how B2B companies approach demand generation.
On the first episode of Dots Connected, Megan shares her insights into the future of B2B marketing and the critical shifts companies need to embrace if they want to unlock sustainable growth. Megan’s experience, both as a former oper...2025-01-2054 min
Stacking Growth | The B2B Marketing PodcastWhy Change Management is Crucial to Pull You Into the Current Era of Marketing | Megan BowenMegan Bowen, Refine Labs CEO, joins Evan Hughes and Steph Crugnola for the premiere episode of Stacking Growth: Called to Action. On this season of Stacking Growth, we’re featuring marketing leaders who’ve been called to make a change, and inviting them to share their journey - the highs, the lows, and everything in between.
Megan reflects on the major shifts happening in B2B SaaS companies right now, having moved from the “Growth At All Costs” mindset into a “Profitable, Efficient Growth” mindset as well as the transition through buying Eras from Analog to Website to Dark Socia...2025-01-1443 min
Stacking Growth | The B2B Marketing PodcastIncorporating Founder-Led marketing & Sales Into Your BizDev Strategy | Megan Bowen on Becoming a Hiring MachineFrom Becoming a Hiring Machine
“In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block.
Throughout the conversation, Sam and Megan discuss founder-led sales and founder-led marketing, and the importance of acquiring customers and creating content that speaks to the problem you solve — so that customers come to you already having context for what you do and how you do it, rathe...2024-08-2649 min
Becoming a Hiring Machine123: Incorporating Founder-Led Marketing & Sales Into Your BizDev Strategy ft. Megan BowenIn this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block. Throughout the conversation, Sam and Megan discuss founder-led sales and founder-led marketing, and the importance of acquiring customers and creating content that speaks to the problem you solve — so that customers come to you already having context for what you do and how you do it, rather than having to build trust from the gro...2024-08-2245 min
Unpolished MBAEpisode 116 - Stop Wasting Money On Marketing-Intro To Effective Marketing with Megan Bowen of Refine LabsMegan Bowen, CEO of Refine Labs, joined us to discuss innovative marketing strategies. Megan, a recognized figure in the marketing industry with a 17-year career in B2B SaaS companies, shares insights on common marketing leadership mistakes under pressure for revenue targets, the necessity of organizational alignment, and the importance of high-quality lead acquisition. The conversation touches on organic social strategies, collaborative forecasting for realistic goal setting, and the utilization of data for improved marketing decisions. The episode is filled with practical advice for business owners, marketing leaders, and those looking to optimize their company’s growth st...2024-07-3038 min
Stacking Growth | The B2B Marketing PodcastThe Only Constant Is Change | Megan Bowen on the Marketing, Demystified PodcastMegan Bowen joined Jennifer Mancusi, CEO of Growgetter, on the Marketing, Demystified podcast to explore the dynamics of adapting to change in marketing strategies for B2B SaaS companies. With the rapid evolution of business environments, Megan explains why traditional lead generation strategies might be holding companies back, and how shifting towards a demand generation approach can pave the way for sustained success.
Jen and Megan delve into the core differences between lead gen and demand gen, and Megan shares her insightful analysis on how companies can navigate this transition. They discuss the importance of aligning marketing...2024-06-2433 min
Stacking Growth | The B2B Marketing PodcastThe evolution of buyer behavior and the key pillars of a modern demand gen strategy | Megan Bowen at Demand Conf 2024 (by Skale)At Skale’s 2024 Demand Conf, Megan Bowen hosted a presentation and Q&A onthe evolution of buyer behavior and the key pillars of modern demand generation strategy. Megan traces the transformation of buying processes over the last few decades, moving from the analog era of the 1990s to what she calls the "dark social era" of today. She provides a roadmap for B2B marketers to adapt their strategies, emphasizing the importance of aligning with how buyers conduct their research and make purchasing decisions in the current digital landscape.
The episode breaks down the shift from traditional le...2024-06-1756 min
Stacking Growth | The B2B Marketing PodcastBuilding Refine Labs - An Operational Perspective | Megan Bowen on the RevOps FM PodcastMegan joined Justin Norris In a recent Revops FM episode to discuss her professional experiences and development. Megan talks about the difficulties and successes in growing an agency that has become a B2B marketing standard-bearer. She offers insights into the strategies that spurred their remarkable expansion.
From RevOps FM:
Refine Labs has had a seismic impact on B2B marketing.
Whether you agree with their philosophy or not, it's hard to deny its influence. They've set the agenda, defined the terms of the debate, and challenged many aspects of the status quo.2024-05-2045 min
Agency Forward003 Megan Bowen: Setting the Conditions for SuccessHello everyone, today I’m joined by Megan Bowen.Megan is the CEO of Refine Labs. If you are in the B2B marketing space it’s almost impossible not to have heard of them. She’s incredibly knowledgeable, not just in marketing, but in leadership and agency operations. So I was very excited to get into this interview to hear her perspective on the future of agencies.In this episode, we discuss:how buyer behavior has changed and what that means for agenciesbecoming the leader of an agency as a non-founder CEOstructuring your busine...2024-05-0738 min
RevOps FMBuilding Refine Labs: An Operational Perspective - Megan BowenRefine Labs has had a seismic impact on B2B marketing. Whether you agree with their philosophy or not, it's hard to deny its influence. They've set the agenda, defined the terms of the debate, and challenged many aspects of the status quo. Former CEO Chris Walker catapulted the agency to prominence with his LinkedIn thought leadership. But behind the scenes, there's also been an intricate operational odyssey to scale Refine Labs from scratch to nearly 100 employees. Today's guest, Megan Bowen, partnered with Chris from the beginning as COO before taking over as...2024-05-0645 min
Stacking Growth | The B2B Marketing PodcastTransforming B2B Marketing | Megan Bowen on Paris Talks MarketingIn this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue.
Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape.
See...2024-04-2258 min
Paris Talks MarketingTransforming B2B Marketing with Megan Bowen of Refine Labs
In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape. --...2024-04-1858 min
Stacking Growth | The B2B Marketing PodcastThe Case for Change & What's Required for Your Business to Win | Megan Bowen at Full Funnel SummitMegan Bowen was invited to speak at the Full Funnel Summit to make the case for change and present what’s required for your business to win. She starts at the time of realization that your Customer Acquisition Costs become too unsustainable to continue with a current strategy, and lays out the path to transition from Lead Generation to Demand Generation.
Megan talks through the way the team at Refine Labs helps to shift mindset away from generating thousands of empty leads and MQLs which rarely convert to relative amounts of revenue into creating demand so when cus...2024-04-0859 min
The Art Of EntrepreneurshipPositioning yourself for career advancement and building a people-first brand w/ Megan Bowen, CEO of Refine LabsThis episode of The Art of Entrepreneurship is for anyone who wants to put themselves in a position to lead a progressive, innovative company.My guest today is Megan Bowen, the newly-minted CEO of Refine Labs. Megan and I cover a wide range of topics including how to move into the C-suite, building a people-first organization, and best practices for placing your company at the cutting edge. Make sure you tune in for her insights on persistence, self-advocacy and boundaries in your quest for the next big move.About Megan BowenM...2024-02-1924 min
She's So Suite PodcastThe Film Director turned CEO, Refine Labs ft. Megan BowenShe's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/
Megan Bowen, CEO of Refine Labs, joins me, Kristi Faltorusso, to share her wisdom from her professional journey. We discuss her journey, from her aspirations of directing films (her desire to take charge) to the behind-the-scenes experiences of layoffs, her firsthand experience with layoffs, and her strive to excel in her career.
We delve into the significance of prioritizing self-care...2024-02-1451 min
She's So Suite PodcastThe Film Director turned CEO, Refine Labs ft. Megan BowenMegan Bowen, CEO of Refine Labs, joins me, Kristi Faltorusso, to share her wisdom from her professional journey. We discuss her journey, from her aspirations of directing films (her desire to take charge) to the behind-the-scenes experiences of layoffs, her firsthand experience with layoffs, and her strive to excel in her career. We delve into the significance of prioritizing self-care, finding balance, self-advocacy, and the emotional impact of taking career risks. Join us as we celebrate Megan's milestones and gain valuable wisdom from her remarkable story. Timestamps: 0:00 - Preview 1:37 - Meet Megan Bowen 6:33 - Aspirations of becoming a...2024-02-1451 min
She's So Suite PodcastThe Film Director turned CEO, Refine Labs ft. Megan BowenShe's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/
Megan Bowen, CEO of Refine Labs, joins me, Kristi Faltorusso, to share her wisdom from her professional journey. We discuss her journey, from her aspirations of directing films (her desire to take charge) to the behind-the-scenes experiences of layoffs, her firsthand experience with layoffs, and her strive to excel in her career.
We delve into the significance of prioritizing self-care...2024-02-1451 min
Agency LifeHow to Maximize Agency Profitability w/ Megan BowenWhether you're looking at 2024 with aggressive growth goals or simply trying to maintain your existing trajectory, one thing's for sure:It's about more than top-line revenue.No matter what your agency's size, maximizing your profitability is a key part of thriving (or even just surviving in 2024).That's why I'm excited to share my conversation with Megan Bowen, Chief Operating Officer at Refine Labs. Megan was the very first guest speaker on our Agency Life webinar series and this conversation was too relevant to this time of year not to share.2023-12-1446 min(Almost) Main CharactersFrom blocked to UNBLOCKED!Join head CEOs Megan Bowen and Rochelle Berwick this week as they talk about rodeos, tampons on cars, and getting unblocked online! Grab a drink and prepare to be entertained!2023-11-2152 min(Almost) Main CharactersMailing toenails to exesJoin head CEOs Megan Bowen and Rochelle Berwick as they talk about trying to live rich lives on a very limited budget, toenails in the mail, and the youths of today! Prepare to be entertained! 2023-11-0746 min(Almost) Main CharactersIs 30 MIDDLE AGED!?Happy Spooky Season! Join head CEOs Megan Bowen and Rochelle Berwick as they discuss witchcraft and their ability to conjure the devil. Also, investment in the crystal industry is highly debated between the two. Grab a spooky cocktail and prepare to be entertained! You do not want to miss this! 2023-10-2442 min(Almost) Main CharactersSearching for our soulsThey made it another week! Join head CEOs Megan Bowen and Rochelle Berwick as they contemplate what their souls are really trying to manifest for them. Prepare to be entertained!2023-10-1741 min
(Almost) Main CharactersWe're Back!!!Did you miss us? Head CEOs, Megan and Rochelle are back on the mics, ready to entertain! Where in the world have they been? What have they been doing? All of these questions and more will be answered. So sit back, relax, grab a drink or two, and prepare to be entertained!2023-10-1043 min
Tried & True With A Dash of WooThe Secret to a Successful Senior Rep Team: A Case Study with Megan HutchinsHave feedback? Text us! In today's episode, discover the journey of Megan Hutchins, an incredibly successful senior photographer who started her senior rep team just three years ago IN 2020 😮 Her story is a fantastic case study into how to build a strong senior photography business using the power of a senior rep team - successfully and without overwhelm.Megan, a devoted mother of three, sought a way to contribute to her family’s income, and her story is nothing short of inspirational. Embarking on a venture that would transform her from a stay-at-home mom i...2023-09-121h 10