Shows
OUTdriveSmarter Marketing with AI, Search and Social TrendsOUTdrive is kicking off the year with a refreshed video format and quick, actionable insights from Callis President and CEO Megan Hartman. In this episode, Megan highlights three major AI trends shaping marketing today. Learn how AI is influencing ad creative, changing how people search online and shifting what users see on platforms like Instagram. Walk away with practical takeaways to help your brand stay relevant, visible and trusted.
2026-01-2706 minOUTdriveSmarter Marketing with AI, Search and Social TrendsOUTdrive is kicking off the year with a refreshed video format and quick, actionable insights from Callis President and CEO Megan Hartman. In this episode, Megan highlights three major AI trends shaping marketing today. Learn how AI is influencing ad creative, changing how people search online and shifting what users see on platforms like Instagram. Walk away with practical takeaways to help your brand stay relevant, visible and trusted.
2026-01-2706 min
OUTdriveA New Chapter for OUTdrive: Reflecting on the JourneyIn this final episode of OUTdrive with Cliff Callis at the mic, Cliff and agency president Megan Hartman reflect on the evolution of the podcast, the growth of Callis and what lies ahead. From its launch in 2020 during the early days of the pandemic to 250+ episodes later, OUTdrive has shone a spotlight on rural American voices. Now, as Cliff steps into a new chapter and Megan takes over as host, this monthly touchpoint is evolving as well, bringing fresh insights and a continued commitment to clients and our community.
2025-12-1628 minOUTdriveA New Chapter for OUTdrive: Reflecting on the JourneyIn this final episode of OUTdrive with Cliff Callis at the mic, Cliff and agency president Megan Hartman reflect on the evolution of the podcast, the growth of Callis and what lies ahead. From its launch in 2020 during the early days of the pandemic to 250+ episodes later, OUTdrive has shone a spotlight on rural American voices. Now, as Cliff steps into a new chapter and Megan takes over as host, this monthly touchpoint is evolving as well, bringing fresh insights and a continued commitment to clients and our community.
2025-12-1628 min
The Commercial Investing Show362: Let's Talk Money: Real-World Financial Advice with Megan Gorman, Author of All the Presidents' Money: How the Men Who Governed America Governed Their MoneyMegan Gorman, author of "All the President's Money," explores the financial habits of US presidents throughout history. Gorman, a financial advisor, tax attorney, and wealth manager, discusses the presidents' varying approaches to money management, from frugal to extravagant. She also explores the historical context of each president's financial decisions and draws parallels to modern-day financial challenges. The interview offers valuable insights into financial literacy and wealth building, emphasizing the importance of discipline, risk-taking, and long-term planning. #AllThePresidentsMoney #FinancialLiteracy #WealthBuilding #MoneyManagement #History #Presidents #Investment #RealEstate #Tax #FinancialAdvisor #WealthManager #Retirement #EstatePlanning #FinancialGoals #PersonalFinance #MoneyTips #MoneyAdvice Follow Jason...
2025-08-1057 min
OUTdriveSuper Bowl 2025 HighlightsThe Super Bowl isn't just about football—it's also the biggest night in advertising. In this episode of OUTdrive, Cliff Callis sits down with agency president Megan Hartman and account executive Josie Gregory to break down the game's most memorable ads. From the ones that scored big to the ones that missed the mark, they analyze the strategies, creative choices and marketing takeaways. Tune in for expert insights on what made this year's commercials stand out.
2025-02-1827 minOUTdriveSuper Bowl 2025 HighlightsThe Super Bowl isn't just about football—it's also the biggest night in advertising. In this episode of OUTdrive, Cliff Callis sits down with agency president Megan Hartman and account executive Josie Gregory to break down the game's most memorable ads. From the ones that scored big to the ones that missed the mark, they analyze the strategies, creative choices and marketing takeaways. Tune in for expert insights on what made this year's commercials stand out.
2025-02-1827 min
AttractionPros PodcastEpisode 373: Megan Hartman talks about seeing through the lens of a lifeguard, letting your team have the vision, and being comfortable with the uncomfortableTap into innovation at IAAPA Expo, the biggest industry event of the year. Join us and other AttractionsPros in Orlando, FL, Nov. 18-22 to engage with the global community. Learn from the experts, leave with new ideas, and turn your passion for the industry into new possibilities. Register now to save up to 30%.
Megan Hartman is the General Manager of Dutch Wonderland in Lancaster, PA, along with the Cartoon Network Hotel and Old Mill Stream Campground. With a career that began in 2004 at Paramount Kings Island as a lifeguard, Megan's journey has spanned numerous roles, i...
2024-10-2949 min
American Monetary Association484: Let's Talk Money: Real-World Financial Advice with Megan Gorman, Author of All the Presidents' Money: How the Men Who Governed America Governed Their MoneyMegan Gorman, author of "All the President's Money," explores the financial habits of US presidents throughout history. Gorman, a financial advisor, tax attorney, and wealth manager, discusses the presidents' varying approaches to money management, from frugal to extravagant. She also explores the historical context of each president's financial decisions and draws parallels to modern-day financial challenges. The interview offers valuable insights into financial literacy and wealth building, emphasizing the importance of discipline, risk-taking, and long-term planning. #AllThePresidentsMoney #FinancialLiteracy #WealthBuilding #MoneyManagement #History #Presidents #Investment #RealEstate #Tax #FinancialAdvisor #WealthManager #Retirement #EstatePlanning #FinancialGoals #PersonalFinance #MoneyTips #MoneyAdvice F...
2024-09-2456 min
OUTdriveAuthentic Marketing is KeyGood marketing isn't just about crafting the perfect campaign—it's about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In rural communities, real stories and user-generated content often resonate more. This approach not only builds trust but also aligns with the practical nature of the agricultural sector. Join us today to learn how to adapt your marketing approach to meet the unique needs and challenges of your audience, es...
2024-09-1735 minOUTdriveAuthentic Marketing is KeyGood marketing isn't just about crafting the perfect campaign—it's about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In rural communities, real stories and user-generated content often resonate more. This approach not only builds trust but also aligns with the practical nature of the agricultural sector. Join us today to learn how to adapt your marketing approach to meet the unique needs and challenges of your audience, es...
2024-09-1735 min
Holistic Survival Show - Economic Crisis658: Let's Talk Money: Real-World Financial Advice with Megan Gorman, Author of All the Presidents' Money: How the Men Who Governed America Governed Their MoneyMegan Gorman, author of "All the President's Money," explores the financial habits of US presidents throughout history. Gorman, a financial advisor, tax attorney, and wealth manager, discusses the presidents' varying approaches to money management, from frugal to extravagant. She also explores the historical context of each president's financial decisions and draws parallels to modern-day financial challenges. The interview offers valuable insights into financial literacy and wealth building, emphasizing the importance of discipline, risk-taking, and long-term planning. #AllThePresidentsMoney #FinancialLiteracy #WealthBuilding #MoneyManagement #History #Presidents #Investment #RealEstate #Tax #FinancialAdvisor #WealthManager #Retirement #EstatePlanning #FinancialGoals #PersonalFinance #MoneyTips #MoneyAdvice F...
2024-09-1657 min
The Commercial Investing Show351: Let's Talk Money: Real-World Financial Advice with Megan Gorman, Author of All the Presidents' Money: How the Men Who Governed America Governed Their MoneyMegan Gorman, author of "All the President's Money," explores the financial habits of US presidents throughout history. Gorman, a financial advisor, tax attorney, and wealth manager, discusses the presidents' varying approaches to money management, from frugal to extravagant. She also explores the historical context of each president's financial decisions and draws parallels to modern-day financial challenges. The interview offers valuable insights into financial literacy and wealth building, emphasizing the importance of discipline, risk-taking, and long-term planning. #AllThePresidentsMoney #FinancialLiteracy #WealthBuilding #MoneyManagement #History #Presidents #Investment #RealEstate #Tax #FinancialAdvisor #WealthManager #Retirement #EstatePlanning #FinancialGoals #PersonalFinance #MoneyTips #MoneyAdvice F...
2024-09-1057 min
Creating Wealth Real Estate Investing with Jason Hartman2206: Overcoming Mortgage Challenges, Self-Employed Struggles, Rising Insurance Costs, and the $85 Trillion Wealth Transfer with Megan Gorman Part 3Jason discusses the perceived under attack situation in the United States, particularly for the middle class, and suggested that a potential action step for his listeners is to sell their homes. He also emphasized the importance of mobility and adaptability in the face of political and economic uncertainties, and raised concerns about the rapid advancements in artificial intelligence (AI). Lastly, he criticized the censorship pressure from the Biden administration on Facebook and announced a master class on Wednesday at noon Pacific time, which would cover topics such as offshore planning and asset protection. Then Jason and Megan...
2024-09-0928 min
Creating Wealth Real Estate Investing with Jason Hartman2204: Navigating Market Shifts, Policy Changes, and Wealth-Building Opportunities with Megan Gorman Part 2Jason discusses the alarming state of America's food industry, criticizing Starbucks for its unhealthy offerings. He highlights the excessive sugar content in popular items, like muffins, and expresses concern over bioengineered ingredients. Hartman also touches on the critical U.S. housing shortage, revealing a stark decline in single-family home construction over the decades, which exacerbates the current housing crisis. He encourages investors to capitalize on this demand. Finally, Jason promotes an upcoming masterclass on offshore planning, offering strategies for global freedom and financial security in a rapidly changing world. Then in part 2, Jason and Megan continue their...
2024-09-0433 min
Creating Wealth Real Estate Investing with Jason Hartman2203: All the Presidents' Money- Uncovering Wealth Lessons from History's Leaders with Megan Gorman Part 1Jason shares his recent experiences, speaking at the LIMITLESS conference in Dallas, Texas including an interaction with Robert F. Kennedy's private security team. He also expressed concerns about the control of information by the establishment and the media, and the potential for important issues to be overlooked. Lastly, Jason Hartman introduced an upcoming master class on 'Unlocking Global Freedom: Mastering Offshore Planning in a Changing World', hinting at the complexity of the topic and the potential for further exploration. In part 1 of today's episode, Megan Gorman, author of All the President's Money, explores how U.S. Presidents...
2024-09-0234 min
OUTdriveCultivating Success in MarketingEffective marketing isn't just about the message, it's about the medium and the people, too. In this episode, Gunther Hartman, head of marketing and human resources at Zimmerman Manufacturing, gives us a peek into their high-quality content creation—from drones to testimonials. It's about crafting stories that resonate and visuals that captivate. Zimmerman Manufacturing is dedicated to crafting cutting-edge farm equipment and while the Midwest is their core market, they've expanded their horizons to serve farmers as far away as Australia. Gunther discusses their marketing playbook, which includes leveraging social media, sprucing up their website, and making a...
2024-02-2036 minOUTdriveCultivating Success in MarketingEffective marketing isn't just about the message, it's about the medium and the people, too. In this episode, Gunther Hartman, head of marketing and human resources at Zimmerman Manufacturing, gives us a peek into their high-quality content creation—from drones to testimonials. It's about crafting stories that resonate and visuals that captivate. Zimmerman Manufacturing is dedicated to crafting cutting-edge farm equipment and while the Midwest is their core market, they've expanded their horizons to serve farmers as far away as Australia. Gunther discusses their marketing playbook, which includes leveraging social media, sprucing up their website, and making a...
2024-02-2036 min
Writing the Coast: BC and Yukon Book Prizes PodcastSeason 5 Episode 23: Rachel Hartman talks about the world for her books she created as a kidABOUT THIS EPISODE: In this episode, host Megan Cole talks to Rachel Hartman. Rachel's book In the Serpent's Wake won the 2023 the Sheila A. Egoff Children's Literature Prize. In their conversation Rachel talks about how she ended up writing from multiple points of view for In the Serpent's Wake, and how writing fantasy allows her to break the norms of the "real world." Visit BC and Yukon Book Prizes: https://bcyukonbookprizes.com/ About In the Serpent's Wake: https://bcyukonbookprizes.com/project/in-the-serpents-wake/ ABOUT RACHEL HARTMAN: Rachel was born in Kentucky, but has lived a variety of places including Chicago, Philadelphia...
2024-01-0636 min
OUTdriveStaying Ahead of the CurveThe digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet the ones that look interesting, and adopt the ones that make sense for our clients. It's just one of the reasons we've been able to stay relevant and sustain our business over the last 37 years. In this episode of OUTdrive, Cliff visits with agency president Megan Hartman as...
2023-10-2432 minOUTdriveStaying Ahead of the CurveThe digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet the ones that look interesting, and adopt the ones that make sense for our clients. It's just one of the reasons we've been able to stay relevant and sustain our business over the last 37 years. In this episode of OUTdrive, Cliff visits with agency president Megan Hartman as...
2023-10-2432 min
Creating Wealth Real Estate Investing with Jason Hartman2049 FBF: Megan Greene, Chief Economist of Manulife and John Hancock Asset ManagementToday's Flashback Friday is from episode 586 published last October 27, 2015. Megan Greene joins us today to discuss the results of the 2015 John Hancock Investor Sentiment Survey. She shares her views on whether or not the Fed’s will raise the interest rate, if the stock market is rigged and how she believes monetary easing stokes financial inequality. There are still a few spots left for the Orlando Property Tour! Go to JasonHartman.com to reserve your spot. Key Takeaways: Jason’s Editorial 2:07 Ms. Hartman is an extreme do it yourselfer
2023-09-0834 min
Calling All NursesCalling All Nurses Episode 4 - Megan Tomlinson and Planetary HealthSend us a textThe Canadian Nurses Association [CNA] believes that the public expects nurses to be aware of and know how to promote Canadians’ health in the context of environmental health issues. This is accomplished through nurses’ roles in clinical practice, education, research, administration and policy (CNA, 2017). Eco-literacy in nursing education focuses on the impact of climate change to human health, and the impacts are growing. In B.C. alone, we only need to consider a deadly heatwave that took the lives of over 600 people, seasonal wildfires, and atmospheric river devastation. Listen as Megan reveals her work...
2023-05-0327 min
BLAINESWORLD4.29.2023 - Artists Kelly Saunders and Megan HartmanBLAINESWORLD podcast, 4.29.2023Guests: Artists Kelly Saunders and Megan Hartman. They discuss their work, as well as the inaugural Biltmore Lake Imaginative Studio Stroll that will take place on Saturday, May 6, from 11 a.m.-5 p.m. (For more information about that event, click: https://www.biltmorelakeartists.com/.)
2023-04-2937 min
OUTdriveThriving for GenerationsVery few family businesses survive past a third generation and a fourth is a rarity. Zephyr Manufacturing is one of those elite companies that has not only survived but thrived for nearly 100 years. Our guest today is R.J. Lindstrom, who is the current president, owner and great-grandson of the founder. Built on values that focus on made in America, quality products and great customer service, Zephyr is around today because of the business and marketing decisions made by R.J. and his predecessors. One thing's for sure – each generation had to be open to change and evolve to me...
2023-04-2432 min
OUTdriveBuilding a New BrandOrganizations, businesses and people change. Consequently, brands need to change to reflect a renewed mission, vision or purpose. Recently, Callis helped Center for Human Services rebrand with a new visual identity, new messaging and imagery, a new website and a comprehensive marketing communications program. Center for Human Services is a world class organization in the heart of Missouri that serves thousands of individuals across the state with developmental and behavioral challenges. Marissa Ivie is CHS's Director of Outreach and Communications, and she recognized the need for a new brand and advocated to make it happen. The result is a...
2023-04-1735 min
OUTdriveThe First Touch is MarketingSome people just know from a young age what they want to do when they grow up. For Taylor Howard, it was marketing. Early on, she was interested in why advertisers said and showed what they did and that curiosity has carried over into her career in the B2B technology, automation and electric supply industry. Today, she strategizes on why people buy what they buy and she develops successful marketing strategies to reach them. Stay tuned for Taylor's thoughts on how marketing is the first touch in B2B marketing, her career at SMC and her advice to...
2023-04-1023 min
OUTdriveA Lifelong Passion for LearningThere are literally thousands of opportunities in today's world to find a career that fits well with your interests and strengths. Our guest today was fortunate to find one right out of college that fit so well, he stayed for a 30 year career. Steve Moore is a chemical engineer by trade. Having grown up in a suburban/rural setting, he attended Mizzou and was recruited by Procter & Gamble, where he relocated to Cincinnati. After a very successful career leading global research and development on several major brands, he shifted his focus and applied his expertise and strengths t...
2023-04-0438 min
OUTdriveYear-Round at the Missouri State FairThe Missouri State Fairgrounds is known primarily for the State Fair which is held every year around the middle of August. What you may not know though is there are events there year-round. From rodeos, quinceañeras and weddings, to picnics, concerts, camping, and livestock shows, the Missouri State Fairgrounds has events that spark interest in individuals from all over rural America. Across the 396 acres of the fairgrounds' property, 20 different venues are available to rent for an event. The person to call to arrange these events is our guest today. Steven Sims, the Missouri State Fair Off Seas...
2023-03-2731 min
OUTdriveExciting Opportunities for a Clean FutureThe propane industry is changing and innovation and new technologies are driving this misunderstood clean energy to the top of the energy charts. In this fascinating episode, Cliff visits with Tucker Perkins, the President and CEO of PERC, the Propane Education and Research Council. Learn how the industry has evolved and how PERC is helping to educate the people of rural America through a podcast, social media and digital marketing. Tune in to hear Tucker Perkins discuss how the propane industry has changed over the years and the exciting opportunities ahead for a cleaner future. Wh...
2023-03-2044 min
OUTdriveMaking People HappyIce Cream Factory owners Katie and Shannon Imler love to make people happy, and they do it with ice cream. What started out as a scoop shop in Eldon serving the ice cream they make by hand has turned into a bustling operation selling 30-plus flavors in over 2,000 retail stores in the central United States. You can still enjoy Imler's ice cream in the scoop shops but you can also now find it in grocery stores, coffee shops, bakeries and more. Today, we are pleased to welcome Katie Imler, co-owner and marketing manager for Ice Cream Factory.
2023-03-1334 min
OUTdrivePart 2: The Impact of Broadcast TVIt's no surprise that technology continues to keep evolving. Streaming companies like DirectTV Stream, YouTube TV, Hulu Plus Live TV, Sling TV, FuboTV, and Philo just to name a few, are fighting for consumers' dollars. Many consumers compare several streaming services and then make the ultimate choice to decide which one they are going to use. Streaming services and devices that allow streaming have a big impact on today's broadcasting industry. It's important for broadcasters to know which streaming services their audiences are using and what devices they are streaming on so they know what devices and platforms to...
2023-03-0728 min
OUTdrivePart 1: The Impact of Broadcast TVMany businesses look for creative ways to inform, educate, and entertain their audience. Nowadays it can be hard to capture attention or know what forms of media will reach your target audience in rural America. While there are countless new media options to choose from, getting back into broadcast TV may be the right move for your business. Today's guest, Josh Tomlinson, brings insight from PBS affiliate KMOS-TV out of Warrensburg which primarily focuses on serving folks across the state of Missouri. Tune into part 1 of a 2-part series and listen to Josh Tomlinson discuss the i...
2023-02-2836 min
OUTdrivePublic Relations StrategyAt some point, every organization will need public relations support. This can come in several different forms, like reputation management, public affairs, or crisis communications, which is why it's important to take an integrated marketing approach, combining advertising and strategic communications efforts. For nearly 25 years, Dr. Tricia Hansen-Horn has taught this idea to students at the University of Central Missouri as a program coordinator and professor of Public Relations. Tune into this episode to hear Tricia's approach to strategy, social media, and crisis communications and learn more about the innovative Public Relations and Strategic Communications program at U...
2023-02-2141 min
OUTdriveNavigating Marketing ChallengesTerms like sales and marketing often get thrown around interchangeably but are also two departments that sometimes compete with each other for resources within a business. We think it's not only possible but vital for these teams to be on the same page. Today's guest, Don Schlesselman, knows that better than most. His expertise and leadership in both areas allow Angler's Port Marine to reap the benefits of a synergistic sales and marketing program, year after year, even with all the challenges that marketers face in today's world. Tune into this episode to find out why combining...
2023-02-1441 min
OUTdriveTalking the Big GameIt's almost that time of year again, when friends and family gather together around the TV to watch commercials, and maybe catch some football in between. That's right - it's time for the Super Bowl. In this episode, Ivy Reynolds returns to OUTdrive to talk all things advertising during the "Big Game," from the average cost of a 30-second commercial spot to the top-rated ads of all time. Lace up your cleats and catch this Hail Mary of an episode full of fun facts and stats on America's favorite live-TV event of the year. What y...
2023-02-0739 min
OUTdriveTrade Shows: Past, Present, and FutureThere is no better place to connect with a number and variety of customers and potential customers than at a trade show. It gives you the opportunity to launch new products or services in a venue where you can draw extra excitement from people interested in your industry. Today's episode comes to you fresh off the flight back from Las Vegas for my trip to SHOT Show 2023. My key takeaway this year? Trade shows are back - and in a big way. Tune into this mini-episode for an update on the outdoor shooting sports industry, key takeaways f...
2023-01-3108 min
OUTdriveCombining Vision and OpportunityIn the midst of an increasingly digital world, the demand for blue-collar jobs and industry workers is still prevalent, and maybe even amplified. But even in trades like welding, construction, and manufacturing, customer service and satisfaction drive future business and opportunities. Today's story is proof that with a vision and customer-forward mentality, you can start, manage, and grow a nationally recognized business right here in rural America. In this episode, Gary McMullin joins the podcast to talk about his entrepreneurial journey in the welding and construction industry over the last 50 years. Tune in this week to hear w...
2023-01-2430 min
OUTdriveCream of the CropA key component of marketing and sales rests in the people behind the product or service. As a marketing agency based in rural America, we love a good story, especially if it has local roots and ties to agriculture. Today's episode has all three components. I sat down with Michael Hemme to talk about his family's business, Hemme Brothers Farmstead Creamery. Tune into this episode to learn how the Hemme Brothers create a product and operate a business "that's better from the beginning." What you'll learn: Michael's background growing up on a dairy farm an...
2023-01-1729 min
OUTdriveMass Communications from the Bottom UpDid you know St. Louis claims the fourth largest sewer district in the country, only behind New York, Los Angeles, and Chicago? The Metropolitan St. Louis Sewer District (MSD) is responsible for servicing nearly 10,000 miles of pipeline and over a million customers. So, you may be wondering what all this has to do with rural America. Geographically speaking, St. Louis sits in the middle of the heartland and is known as the gateway to the west. There are also a number of world-class agriculture companies located there, like Monsanto, Purina and Anheuser Busch (yes, beer is made using grains gr...
2023-01-1034 min
OUTdriveTop OUTdrive Podcasts of 20225… 4… 3… 2… 1… Happy New Year! We hope you had a safe and fun weekend celebrating the start of the new year. Now that 2023 is officially here, we thought it was the perfect time to take a look back at our top downloaded episodes from 2022. In this edition of OUTdrive, we revisit our top five most popular podcasts of the year. Join us as we countdown our most-listened-to episodes and uncover the takeaways they all have in common. What you'll learn: Details on OUTdrive's top five podcasts of 2022 Key takeaways and common themes from our top downloaded episodes
2023-01-0312 min
OUTdriveCompany CultureCulture is intangible, but you can feel it when you walk in a room. How would you describe the culture at your company? Whether it is clearly defined or not, every organization has a certain feel - or a "vibe" as the cool kids call it these days. At Callis, we walk the line between hard work and good fun. We have a group of the right people who really care. We strive to make smart decisions and accept that change is inevitable. And, we do all this to maintain our clients' trust. Check out this mini e...
2022-12-2710 min
OUTdriveShowing How Missouri Farmers CareThose of us who live, work and play in rural America know how important farmers are to our society. But, not everyone lives in a region surrounded by farms and farmland, which is why Missouri Farmers Care was established to promote the growth of Missouri agriculture and rural communities through communication, education and advocacy. In this episode, Executive Director Ashley McCarty explains why education is the primary pillar in executing a successful marketing strategy. Tune in to hear from a Missouri family farm owner and executive director as we discuss all the pieces Missouri Farmers Care has...
2022-12-2047 min
OUTdriveGetting Back to Grassroots MarketingThere are no less than a million things you can be doing digitally to reach your audience, and it's easy to fall into the idea that you need to have a presence on every new media channel out there. Sometimes, you just need to get back to grassroots marketing. Politicians refer to it as "shaking hands and kissing babies," but we like to think of it as staying connected to your fan base. In this episode, I visit with Mizzou Associate Athletic Director Brad Loos on the ways the Tiger Scholarship Fund is speaking to its stakeholders. O...
2022-12-1337 min
OUTdriveNavigating Complex CommunicationsThere is no denying that healthcare is complex. Terminology, technology, and insurance just scratch the surface of understanding the system. This impacts the way hospitals and healthcare systems communicate with stakeholders, from the messaging they use to the media platform they use to get it out there. In this episode, Missouri Hospital Association CEO Jon Doolittle and I discuss successful communications strategies, approaches to recruitment challenges, and the intangible benefits rural healthcare systems provide in their communities. Despite the complexity of the industry, marketers are tasked with sharing their stories in a clear, simple, and compelling way...
2022-12-0641 min
OUTdriveTalking Agency TrendsThe time between Thanksgiving and Christmas can feel like sprinting through a marathon, especially for those in the marketing industry. We know many of our listeners are back at it, too, grinding away to catch up on emails and tasks following the Thanksgiving holiday. That's why we made today's episode "bite-size," so you can make the most of your time during a busy week. In this episode, I'm joined by Callis President Megan Hartman to discuss key takeaways from our recent agency peer meetings in Boston. At Callis, we prioritize professional development and continuing education, which makes pe...
2022-11-2921 minOUTdriveTalking Agency TrendsThe time between Thanksgiving and Christmas can feel like sprinting through a marathon, especially for those in the marketing industry. We know many of our listeners are back at it, too, grinding away to catch up on emails and tasks following the Thanksgiving holiday. That's why we made today's episode "bite-size," so you can make the most of your time during a busy week. In this episode, I'm joined by Callis President Megan Hartman to discuss key takeaways from our recent agency peer meetings in Boston. At Callis, we prioritize professional development and continuing education, which makes pe...
2022-11-2921 min
OUTdriveConnecting with People Through LoyaltyEvery loyalty program should be designed to do one primary function: connect people; connect people to the things they want, to the rewards they can earn, or the status they want to attain. For example, we see commercials all the time for companies emphasizing their points, miles, and perks for frequent flyers. In this episode, airline loyalty thought leader Mark Ross-Smith joins OUTdrive from across the world in Malaysia for an introspective on building a successful loyalty program. Mark is the CEO and co-founder at StatusMatch, a global status management firm that works with some of the w...
2022-11-2234 min
OUTdriveFinding the Honey Hole"If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime." There are very few things you can do throughout your whole life, but fishing is one of them. And, there is hardly a better place to do it than here in Missouri. In this episode of OUTdrive, I had the chance to visit with Brian Sowers to talk about all the things Crappie Masters is doing to reach youth, amateur, and professional anglers, alike. This is one honey hole of an...
2022-11-1543 min
OUTdrivePart 2: Investing in Digital MarketingWhen a consumer comes across your online presence, can they tell who you are? Or, maybe more importantly, can they tell what you are not? In our second episode with Steve Kroll, we discuss why businesses located in the Midwest should be leaning into what they know and asking for support in delivering the message. As Steve puts it, we want our client's consumers to feel like they are "running their fingers through the wheat." To achieve that, you need authentic representation and a digital-savvy team that can get you found. Check out Part 2 of this mini-series t...
2022-11-0835 min
OUTdrivePart 1: Predictability of Search Engine MarketingHow do you know if your marketing campaign is working? Not all channels are created equally when it comes to reporting. Fortunately, digital marketing avenues such as Search Engine Marketing (SEM), offer the value of predictive analytics and effective reach. In the first episode of a two-part podcast series, I sit down with Steve Kroll, President of Granular, to discuss his lifelong exposure to and the power of online relevancy. Tune in to this podcast for a deeper understanding of why getting your SEO and SEM strategy on the right track is paramount for the success of y...
2022-11-0133 min
OUTdriveA Business Approach to MarketingAt Callis, we take pride in putting together a great marketing team to develop and execute the best insights and strategies for our clients. Part of that comes from finding people with all types of business-related backgrounds, like sales, finance, or communications. Darren Grove, one of our account executives, is a prime example of that philosophy. Darren brings years of sales experience and high-level business education to our team. In this episode, Cliff and Darren cover a lot of ground on what makes a great sales, business, and marketing professional. What you'll learn: Darren's rural American b...
2022-10-2428 min
OUTdriveAgriculture Education | Teaching More Than FarmingDid you know that Missouri youth involved in agriculture education courses directly contribute to the state's economy? In 2021 alone, Missouri FFA students generated over $58 million dollars of income through their supervised agriculture experience and work-based programs. And, those work experiences are not just farming-based, they are in business, tourism, science, and even marketing. In this episode, Keith Dietzschold outlines the incredible opportunities that ag education programs bring to our high school students and the importance of agriculture literacy in today's world. Tune in to learn more about the state's agriculture education program and the life lessons Missouri...
2022-10-1741 min
OUTdriveBenefits of Rural Community CollegesCommunity colleges offer accessible and affordable training and education to a diverse demographic of students. This brings value and economy to the rural communities in which they serve. In this episode, Cliff chats with Dr. Brent Bates, the president of State Fair Community College, to discuss how community colleges should be considered a solution and asset to community challenges and opportunities. What you'll learn: Brent's journey to education and the value of exploring career opportunities Why being president of State Fair Community College (SFCC) is Brent's dream job and the vision he has for SFCC The comm...
2022-10-1041 min
OUTdriveMarketing AuthenticityToday's market is lacking in what consumers crave most: authenticity. However, a recent surge in agritourism has many Missouri farmers opening their gates for visitors to buy locally sourced products, support small businesses, learn about agriculture firsthand and enjoy a family-friendly outing. It really doesn't get more authentic than that. In this episode, Missouri State Fair Foundation executive director, Lorin Fahrmeier, discusses personal connections and how brands can reach rural American audiences. Tune in for a deep dive into Missouri farming and agriculture - as a business and lifestyle. What you'll learn: Lorin's background growing up as...
2022-10-0439 min
OUTdriveGetting the Most Out of LifeSome people just know how to get the most out of life. They are constantly pursuing a new hobby or interest. They are involved in community boards and organizations. They are always in the know about the next big thing in town, most likely because they were part of the process to establish it. We often refer to them as movers and shakers, and our guest today is one of those people. In this episode, Cliff sits down with Dr. Doug Kiburz, a small-town orthopedic surgeon and true Renaissance Man. Tune into this episode to learn more a...
2022-09-2641 min
OUTdrivePursuing the Higher GoodLocal governments address issues that have an impact on nearly everyone who lives, works or plays within city limits. If you look around rural communities, you'll see that many public servants are our neighbors, co-workers, and local business owners. Unlike federal lawmakers, these individuals actually have skin in the game. For today's episode, Cliff sits down with Andrew Dawson, mayor of Sedalia, to discuss the opportunities, challenges, and projects that lie ahead for Sedalia and communities like it. Local governments address and balance the needs of both the city and its citizens. Tune into this episode to h...
2022-09-1928 min
OUTdriveBrand, Customer, and Employee LoyaltyThe long-term success of a business hinges on loyalty. Every day, companies are competing for brand loyalty, customer loyalty, and employee loyalty. This might be most evident in the car industry. Purchases are few and far between and a customer usually has their mind made up before they walk in the door. Building loyalty grows from the inside out, and today's guests, Kyle and Kelsey Weymuth, experienced this firsthand growing up in a family-owned business that now boasts over 100 years of service to Central Missouri. Through a family work culture, community involvement, and strategic marketing, W-K has h...
2022-09-1242 min
OUTdriveCelebrating 35 Years2022 is a significant year for Callis & Associates - it's our 35th Anniversary! Back in January, we started our #CallisTurns35 initiative on our digital and social channels. Every week for the first 35 weeks of 2022, we shared a lesson from each year Callis has been in business and featured a past client or project from that year, as well. It's been a challenge to churn out this content every week, but it's also been a joy looking back on work and memories from the last three and a half decades and we have seen some great engagement from our followers. As...
2022-09-0106 min
OUTdriveSimplifying SEO and Inbound MarketingWe know there can be a lot of complexity surrounding digital marketing, specifically within the topic of Search Engine Optimization. But, when you break it down, SEO can be simplified to crafting the most relevant and accurate answers to your consumer's frequently asked questions. In this episode, agency owner Rogelio Rodriguez gives valuable and simplified insight into digital marketing and how to make it work for your business. Check out this episode of OUTdrive to get a crash course from Rogelio in SEO, inbound marketing, and trending strategies like message testing and Account-Based Marketing. What yo...
2022-08-2932 min
OUTdriveConsulting in Rural AmericaCEO's have a lot on their plate, and managing finances is a critical part of running a business. Many small to medium size companies can't justify a full-time CFO, meaning this responsibility often falls on the owner. But, there are financial support options for businesses that just need a little help. After spending most of her career in varying CFO roles, Rebecca Mankin established her own company, Mankin Consulting, which specializes in helping non-profits and community health organizations meet their financial goals. Tune into this episode to learn more about the clients Rebecca serves and the common c...
2022-08-2227 min
OUTdriveCultivating Consumer RelationshipsA visit to the Gerken Dairy Center is a tradition for many who attend the Missouri State Fair. Ice cream, milking demos, and, of course, the butter cow sculpture, are just a few of the great things you can find inside the dairy barn. But, it also serves a greater purpose: connecting Missourians with the dairy farming community. The producer-to-consumer relationship is incredibly important in agriculture, and especially in the dairy industry. Midwest Dairy works to cultivate farmer connections, ensuring that the dairy story is shared in restaurants, grocery stores, ballparks, and homes across the nation. In this episode, F...
2022-08-1531 min
OUTdriveMarketing Missouri AgricultureWe believe some of the best agriculturists come from the state of Missouri; not just farmers and ranchers, but bee-keepers, winemakers, orchard owners, and many others, as well. The Missouri Grown program was established to share the stories and the farm-to-table experiences available across the state. As a farm kid turned Missouri Grown program manager, Taylor Tuttle has a passion for educating Missourians on all things agriculture, including the crops and value-added goods produced right here in our backyard. In this episode, Cliff chats with Taylor about the focus of Missouri Grown, where to find Missouri Grown products, and...
2022-08-0928 min
OUTdriveAccess to Fiber Internet in Rural AmericaRural Americans and their operations are what keep the world running. Just like anyone else, these business owners, manufacturers and farmers need access to reliable internet, but many rural areas lack a reliable connection or wifi. GoNetspeed, a fiber internet provider formerly known as Otelco, is out to change that. In this episode, Rick Lashley, Director of Wireless Operations and Product Development, explains the company's primary goal of running fiber to rural American communities to support their business and lifestyle. What you'll learn: Rick's responsibilities as Director of Wireless Operations and Product Development Rick's favorite parts ab...
2022-08-0229 min
OUTdriveFind Your MOHere in Missouri, there's a MO adventure for every "M-O," outdoorsmen, art enthusiasts, history buffs, foodies, sports fanatics, and everyone in between. The Division of Tourism's "Find Your M-O" campaign is part of the state's marketing effort to attract visitors to Missouri. And those efforts are pretty important, considering they produce a 13.5 billion-dollar impact. As the Director of Tourism and a lifelong Missourian, Stephen Foutes quite literally lives, works, and plays in the Show-Me State. In this episode, I chat with Stephen about how his experience and state pride combine in his role, promoting Missouri as a premier tourist...
2022-07-2639 min
OUTdriveServing Rural American CommunitiesWe are coming up on the best 11 days of the year - the Missouri State Fair. One of our favorite parts of the Fair is interacting with the partners and sponsors who make it all possible. In this episode, Cliff is joined by Family Center Farm and Home co-owner and regional director Blake Mills and marketing manager David Swearingen. When Family Center Farm and Home opened their Sedalia location, becoming a sponsor with the Missouri State Fair made all the sense in the world for their marketing efforts. Founded in 1965 by Blake's grandfather, Family Center Farm & Home o...
2022-07-1436 min
OUTdriveSeeing the Whole PictureWhat makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client's business as a whole, see marketing as a piece of it, and then identify how it can better fit into the puzzle. In this episode of OUTdrive, I sit down with Callis President, Megan Hartman, to discuss how her business and entrepreneurial DNA helped build the foundation for a career in marketing. Megan w...
2022-07-1230 minOUTdriveSeeing the Whole PictureWhat makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client's business as a whole, see marketing as a piece of it, and then identify how it can better fit into the puzzle. In this episode of OUTdrive, I sit down with Callis President, Megan Hartman, to discuss how her business and entrepreneurial DNA helped build the foundation for a career in marketing. Megan w...
2022-07-1230 min
OUTdriveBe Committed to MarketingInvesting in marketing is a self-fulfilling prophecy. History has shown that marketing works when done correctly. You can grow your business by increasing your investment in advertising, public relations, social media, and online. But it also works the other way. You can decrease your sales by lowering your investment. And if you keep cutting back over time, you might cut yourself right out of a job. Business comes and business goes, but one thing should always stay the same - and that's your commitment to marketing. Tune into this episode for a special holiday edition of OUTdrive...
2022-07-0507 min
OUTdrivePaws with a PurposeThey say a dog is a man's best friend, but for some individuals, their dog is a lifeline. Right here in rural America, we are privileged to have a nationally recognized organization and facility dedicated to raising, training, and placing service dogs with people in need. In this episode of OUTdrive, Cliff sits down with Kyle Cory-Yaeggi, Operations Director, and Laura Erganian, Fund Development Coordinator, from Retrieving Freedom, Inc. Retrieving Freedom is a non-profit organization with a mission to change lives through the training and placement of service dogs for veterans with disabilities and children with autism.
2022-06-2843 min
OUTdriveDefining Actionable DataIn today's world, you can get data on just about anything. This leads to many businesses drowning in reports of thousands of rows of numbers. At Callis, we like to say that "data without action is just trivia," meaning that unless you can do something with it, it's just a number. On this episode of OUTdrive, guest and business owner JJ Reynolds shares with us how his company, Mediauthentic, works to collect better information for clients and present it in an actionable way. What you'll learn: JJ's career journey into media buying and video production, and h...
2022-06-2035 min
OUTdriveMarketing Real Estate in Rural AmericaIn rural America, we do business with people we know, like and trust, especially with major purchases or services. Buying a home is typically one of the largest investments a person will make in their lifetime and it helps to know someone to be by your side throughout the process. That's where the family team of Dave and Ryan Wiedeman have come to find success in the real estate market for over four decades. What you'll learn: How the real estate business became a Wiedeman family affair What separates Ryan and Dave from other real estate age...
2022-06-1437 min
OUTdriveCreating a Big, Bold BrandWhen it comes to "branding," there is a lot of ambiguity. What is a brand? Can you measure how a brand works? How do you use it as part of a marketing plan? This is where our guest Karley Cunningham, business owner and branding strategist at Big Bold Brand, comes into play. In this episode, Karely offers up a paradigm shift and insightful perspective on how to approach branding as a way to define fundamental values and core messaging, and differentiate from competitors. Join Karley and Cliff as they take a deep dive into brand leadership, the s...
2022-06-0738 min
OUTdriveThe Value of Continual LearningIn honor of Memorial Day and the extra-long weekend, Cliff is sharing a bite-sized podcast with some practical business advice. At Callis, Cliff's team places an emphasis on education and professional development. One of the ways Callis accomplishes that is through involvement with the Agency Management Institute and by being part of a peer network. Agency Management Institute (AMI) is a management consulting business specializing in helping owners of small and medium-sized marketing communication companies move up to their next performance level—and keep improving. The Agency Management Institute was founded in 1995 (formerly known as the Agency Man...
2022-05-3110 min
OUTdriveBringing Broadway to the BackwoodsArrow Rock is a village in central Missouri with a total population of 37. And, each year, more than 33,000 patrons travel to this community to enjoy Broadway-caliber productions at the Lyceum Theatre. Celebrating its 61st season in 2022, the Lyceum is one of Missouri's oldest professional regional theatres. In this episode of OUTdrive, Cliff sits down with Quin Gresham of the theatre's leadership team to hear all the ways the Lyceum has been drawing crowds for over half a century. Quin is the Producing Artistic Director at the historic Arrow Rock Lyceum Theatre. 2022 marks his 18th season in this r...
2022-05-2440 min
OUTdriveUsing Multichannel MarketingWhile it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, Cliff sits down with Aric Bremer to discuss how businesses can use a multichannel approach to reach their goals and objectives. Aric is a sales manager at Zimmer Radio and Marketing Group, where he works with numerous local businesses to put together comprehensive marketing plans that bring a positive return on their investments. Aric has been a radio p...
2022-05-1736 min
OUTdriveBuilding CharacterTo put it simply, the rural American lifestyle builds character. The people raised in rural America are often the ones who go on to feed, lead, and serve our country. Today's guest, Missouri Soy's CEO Gary Wheeler, has done all three. In his role, he continues to spearhead legislation and representation for Missouri's soybean farmers. Wheeler has a Bachelor of Science in agriculture and a Master of Business Administration. He also proudly served his state and country for 11 years in the Missouri Army National Guard. He has been involved in many agriculture organizations including the U.S. F...
2022-05-0943 min
OUTdriveMarketing, Business, and Life LessonsHappy 100th Episode! We're celebrating the big 1-0-0 with a very special episode of OUTdrive. This week, guest host Ivy Reynolds turns the mic around to interview our host, the founder and CEO of Callis, Cliff Callis. In this episode, listeners get an in-depth listen to Cliff's story, the origins of Callis, and life lessons from 35 years of business. Cliff has over 35 years of experience and expertise in marketing, advertising and public relations. He grew up in the retail business, working alongside his father and brother, where he first learned about the customer experience. Today, he o...
2022-05-0352 min
OUTdriveThe Story of a Local LegendSmall business owners have an inherent responsibility to be active and invested in their community. That's especially true for OUTdrive guest John Kehde, who took his passion and civic duty to the highest commitment, serving and eventually leading the local government for the city of Sedalia. In this episode, John takes listeners back in time, giving a guided history of the city of Sedalia, Kehde's Barbeque and his career span from the military to a restaurateur to a small-town mayor. John is a local business owner and most recently served as the mayor of Sedalia. He has l...
2022-04-2646 min
OUTdriveCelebrating the History of Family FarmingNow more than ever, people are invested in where their food comes from. Those who frequent local farmers' markets have the luxury of knowing exactly where their food is grown and how it's raised, and they have a chance to connect with the people who produce it. In this episode, Cliff had the chance to sit down with Bonita Riley and her daughter Taylor, members of the family behind Back Yonder Farms, to dive into the day-to-day of running a family farm and small business. Back Yonder Farms is a diversified farming operation in Cole Camp, Missouri...
2022-04-1933 min
OUTdriveConsistent and Quality BrandingThere is no shortage of beef producers in Central Missouri, but Brook and Larry White of White Angus Ranch are doing things a little different: raising grass-finished beef. Unlike "grass-fed" beef, "grass-finished" means corn and grain are never part of the animal's diet, resulting in a leaner product. In this episode of OUTdrive, Cliff sits down with the Whites to learn more about their business, passion for customer service, and commitment to consistent quality in both their product and their brand. In 2010, Brooke and Larry White purchased a plot of land and moved their cattle from Nebraska t...
2022-04-1226 min
OUTdriveSupporting Local Farmers' MarketsDid you know that the produce in grocery stores travels an average of 1,500 miles before it ends up on your plate? Furthermore, the USDA estimates that on average, a farmer only earns 17.4 cents for every dollar spent on a food item. Compare these numbers to your local farmers' market, where the produce is grown within a 50-mile radius and the farmer or producer earns an average of 85 cents on every dollar. Farmers' markets around the U.S. offer consumers an opportunity to support local growers and businesses, eat healthier, and connect with community members, all in one place.
2022-04-0538 min
OUTdriveProviding Quality Health CareAccess to quality health care is at the core of a healthy community. Rural area hospitals play a vital role in attracting new families and businesses to small and mid-size cities. For this episode of OUTdrive, Cliff sat down with Dr. Stuart Braverman to discuss the ins and outs, challenges, and rewards of being a health care provider in rural America. Stu is a general surgeon in the private practice and is the Chief of Staff at Bothwell Regional Health Center in Sedalia, Missouri. He has been practicing medicine for over 20 years. Stu received his bachelor's degree f...
2022-03-2930 min
OUTdriveDriving Tourism to Trail TownsThe Katy Trail State Park is the longest developed rail-trail in the country, spanning 240 miles between Clinton and Machens with 26 trailheads and four fully restored railroad depots along the way. Whether you are a bicyclist, walker, equestrian, nature lover or history buff, the trail offers opportunities for recreation, a place to enjoy nature and an avenue to discover the past. After spending nearly her whole adult life around the Katy Trail, Kim Henderson saw an opportunity to bring more tourism to the small trail town of Windsor by building a cabin rental business. Kim is t...
2022-03-2233 min
OUTdriveThe Path Less TraveledSome of us chose our own paths in life. For others, the path is chosen for us. And if you're Rob Hughes, the senior minister at Broadway Church in Sedalia, Missouri, the path will call you to ministry after years of working in a completely unrelated career field. In this episode of OUTdrive, Cliff sits down with Rob to talk about his unorthodox journey from the glitz of the West Coast film industry to a pulpit in the Midwest. Rob has been the lead pastor and head of staff for nine years, following a nine-year stint serving i...
2022-03-1445 min
OUTdrivePursuing OpportunitiesCommunity is defined as "a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals." A strong sense of community is part of what makes rural America a great place to live, work and raise a family. In this episode of OUTdrive, local Mexican restaurant owner Cesar Marin shares the stories of the Marin and Perez families, who saw moving to Missouri and joining a small-town community as an opportunity to build a better life. Cesar is the owner of El Tapatio Mexican Restaurant in Sedalia, Missouri. Cesar's mother and father-in-law, Maria an...
2022-03-0844 min
OUTdrivePropane: Resilient & Clean EnergyAlternative energy solutions are a major point of discussion these days. One solution that is often overlooked is propane. Propane is being used across all industries to meet the need for a resilient, cleaner, greener energy solution, and the need for remote power where it isn't readily available. In this episode of OUTdrive, Cliff is joined by Joe Calhoun, the Director of Business Development for the Propane Education and Research Council (PERC), to discuss all the ways propane is powering rural America and beyond. Joe is the Director of Business Development for the Propane Education and Research C...
2022-03-0131 min
OUTdriveBuying, Building, & Developing Real EstateEntrepreneurship has evolved over the years, but one thing is for certain, the American Dream is still alive and well for those who are willing to work for it. In this episode of OUTdrive, Cliff sits down with business owner Russell Childers to learn more about what it takes to be successful in real estate development. Russell is the president of RAC-JAC Properties Incorporated, which owns and manages numerous types of business and real estate ventures. He is the definition of self-made and has been doing business in Sedalia and the surrounding area for the last 44 years. A...
2022-02-2230 min
OUTdriveSpeaking to Your AudienceSports columnist Ben Frederickson returns to OUTdrive to chat about all things sports and writing. Ben shares his hot takes on Mizzou Basketball, the possible outcomes of the MLB lockout, and the Blue's chances at another playoff run. Cliff and Ben also dive a little deeper into storytelling, such as creating content for several multimedia platforms, using personas to reach consumers, and developing an ongoing dialog with your audience. Ben, better known as the columnist behind "BenFred," is a sportswriter for the St. Louis Post Dispatch. He graduated from Mizzou's school of journalism and had reporting stints a...
2022-02-1540 min
OUTdriveMarketing the Lake of the OzarksThe Lake of the Ozarks flew under the radar for many years, and was considered a hidden gem for those that knew about it. That was until May 2020, when viral videos during the pandemic made headlines and popularity of the Netflix series Ozark brought attention from around the world to the mid-Missouri oasis. The media coverage drove hundreds of thousands of clicks to the Lake of the Ozarks website and had a huge impact on marketing. In this episode of OUTdrive, Cliff sat down with Eric Homan, the web administrator for the Lake of the Ozarks Convention and Visitors Bureau...
2022-02-0838 min
OUTdriveThe Benefit of Community ProgramsIt's often said "it takes a village" to raise a child, and Cliff's guest in this episode of OUTdrive believes that to be true. Gary Beckman is the Executive Director of the Boys and Girls Club of West Central Missouri. He outlines the importance of programs and activities available to school age children through the Boys and Girls Club, especially in rural American communities. Gary has nearly 30 years of experience working with Boys and Girls Club and community members of rural areas across the Midwest. Gary entered the position of Executive Director in 2017 after spending the first 20...
2022-02-0137 min
OUTdriveProducing a PodcastHave you ever wondered what goes into producing a podcast? In this episode of OUTdrive, Cliff breaks down the production cycle of our podcast from week to week. And, he answers the most frequently asked questions about creating a podcast, such as cost, technology and equipment needs, and ROI. After producing over 85 episodes, the Callis team has become a well-oiled machine, but it wasn't always easy and it's still a lot of work to get it done every week. If you have been thinking about doing a podcast, tune in to this episode to learn how to g...
2022-01-2517 min
OUTdriveCreating Content | Podcasts, Social Media and MoreWhen it comes to creating content, the sports world is blazing the trail. High-quality videos and graphics on social media are a huge part of a program's communication and marketing strategy, and other industries should be taking note. In this episode of OUTdrive, Cliff chats with Callis account executive and OUTdrive podcast manager, Ivy Reynolds, about her time working in college athletics, content creation, and effective media channels. In her role as an account executive at Callis & Associates, Ivy works directly with clients to manage branding projects, develop marketing strategies and create content. She also manages and...
2022-01-1446 min
OUTdriveMissouri Soy Fuels AmericaThe Missouri Department of Agriculture announced the results of an economic contribution study that showed a contribution of nearly $94 billion to the economy and more than one in every 10 jobs is supported by agriculture. Crop production, which includes grains and oil seeds, ranked first in value of sales and Missouri soybean farmers contribute to that category. Not only are soybeans the number one exported crop in Missouri, they are also the number exported row crop in the United States. In this episode, Cliff sits down with Casey Wasser, the Chief Operating Officer at Missouri Soy, to discuss the legislation...
2022-01-0537 min
OUTdriveMeeting the Demand for Pet Care in AmericaAn ASPCA survey revealed that nearly 23 million Americans welcomed a pet during the height of the pandemic in 2020 - aptly referred to as "pandemic puppies." And, according to a study by the American Veterinary Medical Association, a majority (75%-85%) of pet owners think of their pets as family. Pair those statistics together and you have a huge market of pet owners returning to work with no one to care for their beloved pets while they are away. In today's episode of OUTdrive, Cliff visits with Collin Funkhouser, who turned his dog walking side gig into a booming pet care...
2022-01-0437 min
OUTdriveYear In ReviewEveryone is just a few short days away from turning the page to 2022. Callis had another great year in 2021, in large part because their clients saw success and growth. In this episode of OUTdrive, Cliff is taking a drive down memory lane. Callis had a number of exciting projects and notable events this year and Cliff revisits some of the stops they've made along the way. Tune in to this episode as Cliff reflects, month by month, on some of our top moments from 2021. And, come back after the new year as Cliff sits down with his ne...
2021-12-2820 min
OUTdriveAutomotive Insights | From Motown to Rural AmericaOften referred to as The Automotive Capital of the World and Motor City (Motown), Detroit, Michigan is home to General Motors (GM) headquarters. GM led global annual vehicle sales for 77 consecutive years from 1931 through 2007, and is still among the world's largest automakers by vehicle unit sales. It was at this multi-billion dollar company that our guest spent the first 20 years of his career immersed in the world of cars and marketing. In this episode of OUTdrive, Cliff sits down with automotive marketer Karl Kramer to discuss industry trends, dealership positioning, and consumer buying habits. Karl is the C...
2021-12-2029 min
Tyrone Eagle Eye News PodcastsGod's Got You, Episode 2: The woman, the warrior, the legend, Mrs. Megan HartmanOn this episode we sit down with TAHS phys ed teacher Megan Hartman to discuss body image, eating disorders, and overcoming mental obstacles by reframing your mindset to one of Faith.
2021-04-2715 minThe Commercial Investing ShowCI 55 - The United States Economic Status with Megan Greene, Chief Economist of Manulife & John Hancock Asset ManagementJason Hartman talks about the current state of the American economy, stock market and housing market with Megan Greene, Chief Economist of Manulife & John Hancock Asset Management. Key Takeaways: [4:06] If high frequency traders really bring liquidity into the market [10:57] The cure all for our economic inequalities, and why you'll never see it come to fruition [13:10] Why we may not want to be relying on housing for our economic revival Website Mentioned: www.johnhancock.com
2016-07-0120 minAmerican Monetary AssociationAMA 128 - The United States Economic Status with Megan Greene, Chief Economist of Manulife & John Hancock Asset ManagementJason Hartman talks about the current state of the American economy, stock market and housing market with Megan Greene, Chief Economist of Manulife & John Hancock Asset Management.
Key Takeaways:[4:06] If high frequency traders really bring liquidity into the market[10:57] The cure all for our economic inequalities, and why you'll never see it come to fruition[13:10] Why we may not want to be relying on housing for our economic revivalWebsite Mentioned:www.johnhancock.com
2015-10-2419 min