Shows
Heavybit PodcastsEp. #25, Replacing Yourself featuring Melinda ByerleyIn episode 25 of Generationship, Rachel Chalmers speaks with Melinda Byerley, founder and CEO of Fiddlehead, about the transformative role of AI in marketing. From practical applications to ethical considerations, Melinda shares how AI enhances productivity, democratizes analytics, and addresses the challenges of building trust in marketing. Discover actionable insights and the human side of AI innovation in this thought-provoking conversation.The post appeared first on Heavybit.2024-12-0428 min
GenerationshipEp. #25, Replacing Yourself featuring Melinda ByerleyIn episode 25 of Generationship, Rachel Chalmers speaks with Melinda Byerley, founder and CEO of Fiddlehead, about the transformative role of AI in marketing. From practical applications to ethical considerations, Melinda shares how AI enhances productivity, democratizes analytics, and addresses the challenges of building trust in marketing. Discover actionable insights and the human side of AI innovation in this thought-provoking conversation.The post appeared first on Heavybit.2024-12-0428 min
Heavybit Podcast Network Master FeedGenerationship - Ep. #25, Replacing Yourself featuring Melinda ByerleyIn episode 25 of Generationship, Rachel Chalmers speaks with Melinda Byerley, founder and CEO of Fiddlehead, about the transformative role of AI in marketing. From practical applications to ethical considerations, Melinda shares how AI enhances productivity, democratizes analytics, and addresses the challenges of building trust in marketing. Discover actionable insights and the human side of AI innovation in this thought-provoking conversation.2024-11-1828 min
Famous Interviews with Joe DiminoSerial Entrepreneur & CEO of Fiddlehead Melinda ByerleyWelcome to a new edition of the Famous Interviews with Joe Dimino series .. On this episode, we talk with Serial Entrepreneur & CEO of Fiddlehead Melinda Byerley .. She is the leader of a seven figure consultancy she founded virtually from her San Francisco home in 2014. Melinda is a pioneer of growth marketing in Silicon Valley, where she’s held B2B and B2C marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software. Melinda’s professional specialties are marketing analytics and a holistic approach to customer centered market...2024-08-1319 min
Neil Wilkins PodcastMindful AI, with Melinda ByerleyMelinda Byerley is a serial entrepreneur, and the CEO of Fiddlehead™, a seven figure consultancy she founded virtually from her San Francisco home in 2014. Melinda is a pioneer of growth marketing in Silicon Valley, where she’s held B2B and B2C marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software.
Melinda is a storyteller and speaker who has keynoted the Social Media Strategies Summit, led numerous panels on digital marketing analytics and content at the Growth Marketing Conference and has been a contributor to Vent...2024-01-0246 minNeil Wilkins PodcastMindful AI, with Melinda ByerleyMelinda Byerley is a serial entrepreneur, and the CEO of Fiddlehead™, a seven figure consultancy she founded virtually from her San Francisco home in 2014. Melinda is a pioneer of growth marketing in Silicon Valley, where she’s held B2B and B2C marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software.
Melinda is a storyteller and speaker who has keynoted the Social Media Strategies Summit, led numerous panels on digital marketing analytics and content at the Growth Marketing Conference and has been a contributor to Vent...2024-01-0246 min
Simpli.fi TVLong-Term Success for CMOs and Senior Leadership | Melinda ByerleyMelinda Byerley, CEO of Fiddlehead Marketing
David McBee sits down with Melinda Byerley, an expert in marketing leadership, to uncover the challenges and opportunities facing senior marketing leaders in the tech industry. Melinda shares her insights on building trust, understanding the organization's nuances before making changes, and the evolving role of brand in marketing. She also discusses her journey into the world of AI marketing analytics and offers valuable advice for agencies and peers looking to embrace this transformative technology. 2023-11-0711 min
Deconstructing DataAI & Marketing Analytics: Ethics, Privacy, and Data-Driven Cultures with Melinda Byerley, CEO of Fiddlehead MarketingThis week we talked to Melinda Byerley, CEO of Fiddlehead Marketing, LLC.
Discussion topics include:
1) Marketing Analytics and AI In Marketing Analytics
2) Data Privacy And Ethics
3) Creating Cultures That Are Data-Driven. 2023-11-0643 min
The Tech Aunties Podcast Seasons 1 & 2Marketing EthicsIn this podcast, we explore the ethical questions of being a marketer in an economy driven by technology. Melinda leans on her years of experience as a marketer, technologist, and Silicon Valley resident to give us her perspectives on: Morals vs. Ethics The Marketing and Engineering Relationship The Fallacy of 1 to 1 Marketing The Ethics, Benefits, and Dangers of Programmatic Advertising The Truth About Clicks The Problems with Startup Culture And more... Melinda Byerley is the CEO and founding partner of Fiddlehead Marketing, a virtual data-driven consultancy based in San Francisco. A seasoned Silicon Valley veteran, she has l...2023-11-0159 min
People SolutionsEpisode 49: A Practical Approach to Artificial IntelligenceUnless you’re living completely off the grid (in which case you wouldn’t be reading this email) you’ve been hearing a lot about artificial intelligence (AI) – some of it fascinating and some of it downright terrifying. In this podcast Art and Sue talk with Melinda Byerley, founder and CEO of Fiddlehead Marketing and an experienced marketing analytics leader. Earlier this year, her clients urged her to expand her practice to include AI and she has a uniquely practical approach to the topic that we knew would be of interest to our listeners. Tune in while we talk about: ...2023-10-2632 min
No Brainer - An AI Podcast for BusinessNB12 - The No Brainer Big MAICON DebriefAnyone who follows the marketing AI scene knows MAICON -- the Marketing AI Conference, hosted by Paul Roetzer's Marketing Artificial Intelligence Institute. So, this year, Geoff decided to visit Cleveland, Ohio to check it out. In today's episode, Geoff shares his perspectives on the event, the speakers, his key takeaways, and (of course) the snacks. Even better, he brought a friend onboard: Our first guest co-host evah, Silicon Valley marketing maven Melinda Byerley to share her thoughts too. Her presence alone exponentially upped the No Brainer (erm) brainpower. Her take on MAICON and the current and future s...2023-08-091h 12
Unpolished MBAEpisode 079: Staying Alive In Tech w/Melinda ByerleySome Topics Discussed Include:Going from Theater major to an early eBay employeeUsing social media effectively to make space for othersThe book mentioned: "I Never Thought Of It That Way" by Monica Guzman available on AmazonHow marketing is "benign propaganda"Accidentally starting a marketing agencyThe Agency Management InstituteThe pain of laying off peopleCoaching CMOs to successEthical marketing and use of dataJasper AI ---> here's our code to try it out for freeInterviewing Tom Peters, a former Advisor to Steve JobsBuilding the Silicon Valley 2.0 on the East CoastHow shaming people online doesn't help change hearts/mindsChatGPT hopping on the...2023-02-2552 min
Mads Singers Management Podcast#179: 8 Fail-Proof Business Success Factors That Make MoneyEpisode Summary This week, I am speaking to Daryl Urbansaki, who spent years doing Meta-Analysis to finally study at least - on a scientific basis the ultimate key success factors in business that make money across the board! These business success factors are the ones you would want to take a list on! Key factors in small business success or any business may seem complicated to you, but the truth is, Daryl has had it summarised for you! While he's able to do half the battle for you, good and effective leadership is still crucial f...2023-02-1534 min
Stayin' Alive in TechTom Peters: "If Today Was Your Last Day" Tom Peters first burst onto the management and thought leadership scene way back in 1982 with the groundbreaking and massively influential management book he co-authored, In Search of Excellence. His prolific output hasn’t slowed since, and now he’s back with yet another book: Tom Peters’ Compact Guide to Excellence, a collection of quotes he developed in collaboration with iconic designer Nancye Green. Albeit different from his previous releases, this book upholds Tom’s inherent and core belief that treating one another humanely is the best path forward. In this episode, Tom explains the story behind th...2023-02-0943 min
Mads Singers Management Podcast#166: 2 Critical Time Management Tips To Keep You Out Of the Productivity TrapEpisode Summary We all have 24 hours a day, 7 days a week. But, why does it seem that others can get the most out of every minute of the day? Believe it or not, like you, they don’t have any superpower to slow down time. However, they applied the time management tips they learned, which worked for them!In this week’s episode, John and I share a topic a lot of you have been very familiar with: time management. As an entrepreneur and leader, you may not realize it, but how you manage your time refl...2022-10-2631 min
Stayin' Alive in TechWagner James Au: "Virtual Reality"Second Life is widely credited for mainstreaming the concept of the metaverse as a virtual social platform—and today’s guest, James Au, invites us in to hear the inside scoop on how this platform foreshadowed today’s social media and virtual worlds, both in promise and in pitfalls. A freelance tech journalist at the time, James was hired to report on the Second Life metaverse shortly after its launch in 2003. He created an avatar and focused on the real-life stories that could get both inspiring and wild, ranging from users who were homeless in real life building...2021-10-2157 min
Stayin' Alive in TechRachel Chalmers: "Three Horses"This podcast typically focuses on the history of tech and where it is today, so what better guest to have on than a woman who learned to code when floppy discs were still a thing, became one of the first tech industry analysts to write about companies like VMware and Cloudera, and has since served as an advisor to some of the most innovative tech platforms in the world? These all describe Rachel Chalmers, a tech industry analyst, investor, and advisor for well over 20 years. A native Australian whose love for tech was cultivated at an early a...2021-08-0549 min
Stayin' Alive in TechShireen Mitchell: "You Can't Stop the Girl" Part 2 of 2During part one of our conversation with Shireen Mitchell, you heard what it was like for a young Black girl from the projects of New York to get into computers, gaming, and coding during the 1980s. Shireen recounted her time attending an HBCU and her career experiences in Washington D.C. that gave her eye-opening looks into the issues minority women were (and still are) facing within the tech realm. If you missed part one, please make sure to give that one a listen first. In part two with Shireen, she tells us about founding Stop Online Vi...2021-07-2258 min
Stayin' Alive in TechShireen Mitchell: "You Can't Stop the Girl) Part 1 of 2As a proud product of 1980s Harlem, Shireen Mitchell is an award-winning woman of color in tech with many talents: founder, author, speaker, social entrepreneur, nonprofit leader, advocate, diversity analyst, and strategist in the political, digital, and social realms. Growing up, Shireen developed a love for computers while beating the neighborhood boys at games like Frogger and Galaga. Her mother responded by buying her an Atari and Commodore 64. She saw it as an investment—and she was right. Shireen quickly learned as she got older that the world of tech was mainly reserved for men. This...2021-06-301h 13
Stayin' Alive in TechKara Goldin: "I Won't Back Down"Hint Water founder and CEO Kara Goldin certainly knows a thing or two about entrepreneurship at this point, but that’s not where she got her start. During the 1990s, Kara was immersed in the world of Silicon Valley, working on products like Steve Job’s 2Market and AOL when it was at its peak. However, by the time the 2000s rolled around, Kara decided it was time to focus on raising her kids. But her next (and biggest) chapter was just around the corner. After initially noticing a personal need for healthy beverages that weren’t bogged...2021-05-1350 min
Stayin' Alive in TechHeidi Williams: “History Repeating”In the mid-1990s, when Heidi Williams got her first job in Silicon Valley coding and developing software, she was not unlike most anyone else starting their career: she simply wanted to put her skills to work. But this is the world of tech, where evolution is rapid and industry-shifting changes can occur in the middle of your lunch hour. As you’ll hear, Heidi would end up “riding the wave from CD-ROMs to the web, to mobile, and to live video streaming” while working at some of the biggest and most prolific tech companies in the world...2021-04-0856 min
Stayin' Alive in TechBob Alberti: Go Your Own Way (Pt. 2)In our first episode with Bob Alberti, we heard what it was like to be at the forefront of the new world of computers and early internet of the 1970s, along with all the innovations he had a key role in during the decades that followed. Do you play games like World of Warcraft? Thank Bob for that. Ever search for something on the internet? He helped develop that, too. (If you missed the first episode, give it a listen, too.) While Bob was certainly excited to see the primitive internet of the 1970s and 80s develop i...2021-02-2537 min
Stayin' Alive in TechBob Alberti: "Go Your Own Way"Bob Alberti epitomizes what this podcast is all about: stayin’ alive in the often unforgiving world of technology. In the backdrop of Minnesota, which Bob calls the “Silicon Valley before there was Silicon Valley,” he started (and lost) two separate tech companies, developed the world’s first massively multiplayer online role-playing game (MMOPRPG), and helped create a foundational internet search program that paved the way for the ones we use today. While that sounds exciting, those milestones were not without plenty of losses and hardships along the way. In this first of two episodes with him, Bob is candid...2021-02-1140 min
Stayin' Alive in TechJenifer Daniels: “Hustle”Michigan-based entrepreneur and marketer Jenifer Daniels was frustrated with the lack of diversity and inclusivity in the world of stock photography. In 2015, she launched Colorstock, a valuable database of original stock photos featuring people of color, intended to fill a massive void that companies like Adobe and Shutterstock were largely ignoring. As she puts it: “Colorstock was born from a pain point in marketing communications.” Colorstock was successful from the start, but this actually ended up being an eventual problem for Jenifer: The major players in the stock photo industry were now fully aware of what they were...2020-10-081h 12
Stayin' Alive in TechRand Fishkin: "Start Me Up"In this Season 4 opening episode, we welcome back Rand Fishkin, founder of Moz and co-founder of the new SparkToro, to explore how Rand found innovative ways to not only launch a new (very cool) product during 2020 but also help people and other businesses on a variety of levels in the process. In this episode, you’ll hear Melinda and Rand discuss the three things that marketers should be doing during a crisis, the difficulty and necessity of changing your brand’s messaging to reflect the times, and how to keep your business and your team surviving during a tim...2020-09-1749 min
Stayin' Alive in TechTom Peters: “Til a Tear Becomes a Rose”We’re normally all about the history of tech, but the coronavirus pandemic is history in the making. This episode welcomes back best-selling business author and speaker Tom Peters to discuss how managers should handle the tough decisions they’re facing right now. Tom describes himself as an “Extreme Humanist” and he has bold words for those who aren’t prioritizing empathy and people in this moment unlike any other. LINKS MENTIONED IN THIS EPISODE (FOR FULL LIST OF LINKS, SEE OUR FULL WEBPAGE): Tom Peters’ 2019 episode: “Don’t Stop Me Now” Washington Post: The surprising thing Google learn...2020-04-301h 01
Stayin' Alive in TechHoward Rheingold: “Changes”We’re normally all about the history of tech. But today we invited our friend Howard Rheingold back onto the podcast to get his unique perspective on the coronavirus pandemic—an historical moment in itself. As the man who coined the term “virtual community” long ago, he shares his thoughts on online socializing and learning, and predicts how this virus might change the future of work and learning for good. LINKS MENTIONED IN THIS EPISODE (FOR FULL LIST OF LINKS, SEE OUR FULL WEBPAGE): Howard’s first appearance on Stayin’ Alive in Tech, named “People Got To Be Free” Pe...2020-04-0956 min
Stayin' Alive in TechWomen's History MonthWith all that is going on in the world this month—the uncertainty, the fear—we still want to take a moment to celebrate Women’s History Month this March. Because it is worth taking a moment to listen to inspiring stories. It’s important to sow uplifting, interesting, and even funny moments in times like these. This episode features some of our favorite clips from 9 of our women and non-binary guests, following two themes. We focus in on these two ideas: first, the vast differences in experience between those coming into this field in different times in histo...2020-03-191h 00
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Build Relationships with Influencers (& Get Your Brand Known)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget.My guest today will teach you how to get your brand name out there by building relationships with influential individuals. Today we have Nathan Hirsch...2020-03-101h 00
Stayin' Alive in TechKate Miltner: “School’s Out”Dr. Kate Miltner is a technology and society researcher examining the ways that technology, identity, and structural power intersect. Coming from a background in tech and advertising, Dr. Miltner conducts ethnographic research that digs into things we’re so close to, we may not even take notice. She’s taken a closer look at memes as cultural artifacts, in particular those cute but spelling-optional Lolcat memes, and is now examining coding boot camps and the “learn to code” movement and whether the hype around learning to code is really the solution many think it is. LINKS MENTIONED IN THIS...2020-03-051h 13
Stayin' Alive in TechCelebrating Black History MonthWe celebrate the stories of five brilliant black women in tech who have been guests on the Stayin’ Alive in Tech podcast. We have welcomed scientists, developers, founders, and authors; a designer and venture capitalist, a data analyst, a CEO, a woman who was one of the first black female programmers at IBM, and a woman on the forefront of an emerging industry, biomedical informatics. Hear choice clips from Jacqueline Harper, Sian Morson, Dr. Tiffani Bright, Paula Buchanan, and Dr. Roshawnna Novellus. LINKS MENTIONED IN THIS EPISODE: Jacqueline Harper’s episode: “Shining Star” Sian Morson’s episode: “...2020-02-1925 min
Stayin' Alive in TechApril Wensel: “Better People”April Wensel has a powerful message for engineers about how to improve your own lives as well as the lives of your coworkers and the users you serve. April is the founder of Compassionate Coding, an organization that teaches emotional intelligence to software dev teams. If you’re already nodding, you’ll love this episode. If you don’t think it’s a problem, just listen to April’s perspective. She tells us two reasons why people resist becoming more compassionate—and one thing she sees that gives her hope. LINKS MENTIONED IN THIS EPISODE: Pair Programming...2020-01-3047 min
Mads Singers Management PodcastMSMP 29: Melinda Byerley on Priorities and ManagementIn leadership, priorities should be a matter of principle, not preference. Leaders understand that activity is not necessarily accomplishment.I am joined today by no less than Melinda Byerley, Founding Partner of Timesharing CMO, to share her practical and insightful thoughts on how focus and prioritization can do wonders. Melinda used to work in the entertainment industry before owning her consultancy. Owning her consultancy for Melinda was both a sort of exercise and apologizing. She was able to see her entire self reflected at her. It’s a manifestation of who Melinda is, alth...2020-01-2255 min
Stayin' Alive in TechRoshawnna Novellus: “Run the World (Girls)”Dr. Roshawnna Novellus is the founder and CEO of EnrichHER, a platform that allows investors to lend directly to any woman-led business across the country. EnrichHER’s thriving ecosystem is built from Roshawnna’s desire to equip women with the financing, confidence, and community support they need as business-owners. Hear how Roshawnna fights the biases that surround women, whether they’re the challenges she faced as a female engineering student or the idea that women should “keep studying” to get ahead instead of seeking investment. LINKS MENTIONED IN THIS EPISODE: Mogul Watch: How Dr. Roshawnna Novellus Is Changing...2020-01-1646 min
Stayin' Alive in TechJohn Levisay: "Johnny99"John Levisay joins us as CEO of Bluprint, the “Maker’s subscription service,” an educational library for the world of crafters, artists, and hobbyists of all kinds. His own career has been a creative journey in itself, from GE and eBay, to founding and eventually selling Craftsy, to continuing on as CEO of its current iteration, Bluprint. He shares about the flourishing startup scene in Denver, describes going through an acquisition, and tells us how to create a culture of creativity and safety that brings out the brightest ideas from your team. LINKS MENTIONED IN THIS EPISODE: Bl...2019-12-041h 30
Stayin' Alive in TechElisa Camahort Page: “Just A Girl”As one of the co-founders of BlogHer, Elisa Camahort Page had a guiding hand in the evolution of social influence and blogging. At the forefront of social web revolution, BlogHer was, in effect, one of the first groups to build value for women online through community, blogging, conferences, and commerce. Elisa describes the moment in 2005 when she and her co-founders decided to create a conference solely for women—in a time when social media wasn’t around, but online discussions and influence definitely were. This conference evolved into a massive women’s media company, and BlogHer was later...2019-11-211h 17
Stayin' Alive in TechGary Angel: "Shake It Up"Gary Angel is one of the founders of the field of digital analytics. As leader of Ernst & Young’s digital anlytics and founder of his own analytics consultancy, which had been acquired by EY, Gary and his team were reimagining web analytics back when all we measured were website “hits.” Gary takes us through the pillars of good analytics—and the major drawback that comes with such a complex process. We’ve named this episode “Shake It Up” after the song by The Cars, because this guest is not one to sit still in this field. He is now CEO of...2019-11-071h 04
Stayin' Alive in TechAurélie Pols: “Hope For The Future”When it comes to data and the privacy of the individual, where is the balance between the customer’s expectations and the company’s compliance with privacy regulations, not to mention responsibility to the consumer? In today’s data-saturated world, Aurélie sifts through the many priorities that are competing for a company’s attention—priorities that let privacy rights get pushed aside. As the Data Protection Officer for New York-based CDP mParticle, Aurélie Pols has spent much of her career applying her deep web analytics background to issues of consumer privacy. Aurélie is one of the most i...2019-10-241h 07
Stayin' Alive in TechHoward Rheingold: “People Got to Be Free”Howard Rheingold calls himself an Independent Instigator & Observer, and we are so glad he is. Since the 60s, when the first concepts of personal computing and connecting humankind through networks were merely ideas on an LSD trip, he’s been watching how technology and human minds interrelate. Howard brings us up to the macro level, discussing how modes of communication shape the way societies behave, or how expressing hope can save an entire generation. Then he takes us to the micro level, comparing Facebook to other platforms that better encourage self-expression, telling us about the ‘five essential lite...2019-10-101h 15
Stayin' Alive in TechJacqueline Harper: “Shining Star”Jacqueline Harper has a story that is rarely told and exactly the kind that we’re trying to bring to light with this podcast. As one of the first black female programmers, her career goes back further than most of our guests. At her job in the IBM typing pool in the 1960s, she was asked to go home when she became pregnant with her first child. Eventually, she went back to work and pushed herself to learn programming while also raising her family. Jacqueline talks about the programming languages used decades ago, sifting through hexadecimal code, and what it...2019-10-031h 19
Stayin' Alive in TechRand Fishkin: "Humble and Kind"Rand Fishkin, founder of Moz and co-founder of SparkToro, has an unrivaled wisdom and candor perfect for podcasting. Over his years at Moz, Rand led marketers to a deeper understanding of SEO, armed with a well-placed whiteboard and an impressive mustache. Now Rand is bringing us SparkToro, a software product that opens up information on your audience you can’t see anywhere else. Listen in as Rand candidly discusses what it’s really like to go through dark times as a founder, how content marketing has changed in the past ten years, and the type of tech companies he imagi...2019-09-1956 min
Stayin' Alive in TechAdam Nash: "You Get What You Give"We kick off Season 3 with Adam Nash, the VP of Product at Dropbox, whose career includes some of the biggest companies in tech at some of their most transformative stages—from NeXT during its 1997 acquisition by Apple, then Apple under Steve Jobs, to planning products at eBay and working at LinkedIn when there were only 100+ employees and less than a million users. Adam describes where product strategy plays out between engineers and marketers—and how he’s brought that expertise to some of the brands we know and use almost every day. Hear why LinkedIn chose not to use...2019-09-051h 21
Stayin' Alive in TechLaura Yecies: "Good Life"Laura Yecies has an incredible list of Silicon Valley companies on her resume, including Yahoo!, Catch.com, SugarSync, and Netscape following the AOL acquisition. She has been the CEO of two venture-backed startups, including her current role as CEO of SyncThink, an eye-tracking technology with profound implications for neurological health. In this episode, Laura and Melinda discuss balancing a family and a tech career (and how we need to start asking this question of men as well as women), and what it was like to walk into a room of 50 CEOs and realize she’s the only fem...2019-07-251h 03
Stayin' Alive in TechGeoff Donaker: "Instant Karma! (We All Shine On)"Geoff Donaker has seen every stage of a start-up—from going public to having to close the doors. Now he is on the VC side as founder of Burst Capital, bringing his expertise to investing. Meet this former COO of Yelp and hear his advice for founders and new companies on how to avoid common problems like stagnant prices or becoming untethered from your customers. LINKS MENTIONED IN THIS EPISODE: Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel Dorm Room Tycoon podcast with Geoff Donaker: “How to Take a Comp...2019-07-111h 02
Stayin' Alive in TechJoe Meyer: "It Don't Come Easy"Joe tells the story of founding ExecThread, the member-driven job sharing platform where successful executives share information about great job opportunities—openings that you’d only hear about through word-of-mouth or a lucky draw with a recruiting firm. What he soon discovered, however, was that the members signing up for ExecThread were disproportionately non-white and non-male. This idea of opening up accessibility to high-level jobs was clearly speaking to marginalized groups. For our East Coast listeners, we finally have a New York accent gracing our podcast. In addition to talking about ExecThread, Joe shares his perspective on the...2019-06-2057 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow To Build an Influencer Program That Actually WorksI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Not everyone likes to use the word influencer when it comes to marketing, but no one can deny that influencers are a key part of most company’s marketing plans.In today’s episode, our guest Melinda Byerley, shares her...2019-06-181h 03
Stayin' Alive in TechTiffani Bright: "Girl On Fire"Dr. Tiffani Bright, Ph.D., is the Biomedical Informatician Evaluation Team Lead at IBM Watson Health. As she describes it, the field of Biomedical Informatics sits right at the middle of a three-part Venn diagram, where computational sciences, health/life sciences, and social sciences overlap. Dr. Bright is currently working to advance the science of AI and its application to major public health issues, in collaboration with Brigham and Women’s Hospital in Boston and Vanderbilt University. Tiffani’s studies have been extensive and have led her to this fascinating, growing field that combines data and biology to ad...2019-06-0633 min
Stayin' Alive in TechJim Sterne: "Statistician's Blues"Jim Sterne: Speaker, Author, Consultant, Professional Explainer Jim Sterne is widely considered the godfather of digital marketing analytics. He has not only seen it all, he has been articulating how to prepare for what’s coming next since the 90s. This episode delves into just that—in this case, the next big thing he sees coming is Artificial Intelligence and Machine Learning, which he encourages all marketers to embrace as the next tool to use in mastering marketing data. Jim also gives great advice to young people about how to approach their career, and the one...2019-05-231h 10
Stayin' Alive in TechPhilip Rosedale: "Starman"Philip Rosedale is a virtual world entrepreneur with insatiable curiosity. Co-founder of High Fidelity and Second Life, he joins the podcast to discuss the biggest themes at the intersection of humanity and technology. Hear Philip describe how they built believable virtual experiences and takes a look forward to the future of expansive virtual worlds and 3D interactions. LINKS MENTIONED IN THIS EPISODE: Snow Crash, by Neal Stephenson, the 1992 book that’s called a “gigathriller of the information age,” which had a significant impact on Philip’s visions for virtual worlds The Documentary film Our Digital S...2019-04-181h 03
Stayin' Alive in TechAvinash Kaushik: Curious"We didn't let tools define what we wanted to do. We figured out what the business value is and then we created a data existence that allowed us to answer those questions.” A sense of awe runs throughout this episode with Avinash Kaushik, one of the godfathers of web analytics. Avinash is a data visualization expert and Digital Marketing Evangelist at Google and takes a step back with us to wonder at the magic of the Internet while delving into how data can better serve businesses. Avinash has maintained Occam’s Razor, one of our favorite blogs, sinc...2019-03-281h 03
Stayin' Alive in TechKaren Catlin: Brand New DayOur next guest left a successful career in Silicon Valley at Adobe and Macromedia when she realized that a major shift had been happening—the women who had been working in the cubes and offices around her were gone. Karen Catlin turned her attention to writing, speaking, and coaching on creating more inclusive workplaces and adding diversity to speaker line-ups, particularly in tech. Author of Better Allies: Everyday Actions to Create Inclusive, Engaging Workplaces, Karen Catlin shares several practical tips for creating an atmosphere of inclusion. "At every level of an organization, we can be a b...2019-03-1459 min
Stayin' Alive in TechTom Peters: Don't Stop Me NowTom Peters, best-selling business author, speaker, and “Red Bull of management thinking,” reaches back to his start in Silicon Valley in the 1970s, reflecting on how the Valley has evolved and what work still needs to be done to bring the focus back to the people. Tom predicts that continued change is coming our way—especially for women—and that any company or industry’s success comes back to what he calls the “soft stuff.” LINKS MENTIONED IN THIS EPISODE The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last by Tom...2019-02-1456 min
Stayin' Alive in TechSian Morson: "The Story"Our guest Sian Morson has always followed that nagging idea that keeps her up at night, and this persistence has allowed her to dive into mobile before most people saw its potential, bootstrap her own mobile app business, Kollective Mobile, launch her own beauty app, and now serve as an LP for Backstage Capital. Coming from a background in film and design, Sian can speak to everything from the history of emojis to how to lead a bespoke app-creation company without an engineering background. Sian leads us through her career journey while sharing her perspectives on being...2018-11-0151 min
Stayin' Alive in TechMar Hicks: We BelongMar Hicks, Associate Professor of History at Illinois Institute of Technology, drops in to talk about the history of technology and how algorithmic bias has evolved over the years. They discuss topics from how women were purposefully excluded from the tech industry to how transgender algorithmic bias began in the 70’s. Mar shares insights about bias in tech that you have probably experienced but might have only given a passing thought. Mar tells an anecdote about one of the earliest examples of institutionally trans algorithmic bias by the British government in the early 70’s. This episode is as thought-provoking as it...2018-10-1848 min
Stayin' Alive in TechSherry Wei: Here Comes the SunSherry Wei, the soft-spoken but gritty founder of Aviatrix Systems, shares her story of emigrating from China and starting her career coding for Cisco Systems, and the steps that convinced her to jump into the unpredictable world of startups in 2013. From taking Aviatrix Systems from a bootstrap startup to a company with $25 million in venture investments, Sherry conveys what that experience taught her about not giving up and learning to trust yourself. Sherry has candid tips for start-up founders as they struggle with funding, vision, and allocating time to their business. Should you quit your day job...2018-10-0456 min
Stayin' Alive in TechPaula Buchanan: American Girl (extended version)Paula Buchanan, writer, researcher, and self-proclaimed data nerd, likes to pose the question “so what?” as she looks at how data should be presented and how tech should not be a gadget in search of a problem. “How can I make it so what I’m researching can help people not just by my taking a more maternalistic view, but how can I empower them to help themselves?” The way she helps people help themselves? Data visualization and research in the realm of public health. In this episode, Paula tells Melinda about being a woman of color from...2018-09-2055 min
Stayin' Alive in TechPaula Buchanan: American Girl (Edited version)Paula Buchanan, writer, researcher, and self-proclaimed data nerd, likes to pose the question “so what?” as she looks at how data should be presented and how tech should not be a gadget in search of a problem. “How can I make it so what I’m researching can help people not just by my taking a more maternalistic view, but how can I empower them to help themselves?” The way she helps people help themselves? Data visualization and research in the realm of public health. In this episode, Paula tells Melinda about being a woman of color from a mid...2018-09-2040 min
Stayin' Alive in TechCindy Gallop: "Talk Dirty To Me" (NSFW) - Sex Tech, Advertising, and Thinking BigThis episode contains adult themes and a few swear words; so you may wish to exercise discretion when listening with others. "You’re never too old or too young to do anything."- Cindy Gallop From her early training in theatre, to a career in advertising and a life filled with purpose and fun, to her next mission as founder, investor, and evangelist for positive, joyful sex technology on the web at Make Love, Not Porn; Cindy Gallop has been "blowing shit up" for a long time. Cindy's experiences in building a sex-tech company a...2018-09-061h 04
Stayin' Alive in TechEllen Petry Leanse: ImagineThe word that keeps coming up in this episode is “audacity.” Ellen Petry Leanse joins Melinda Byerley to talk about her experiences in the early days of Apple, when she served as Apple’s first User Evangelist. Proclaimed the “nerd queen,” she led the company’s first online debut in 1985 with one of the first BBSs. Her career is a parable of what happens when you are willing to take risks, work hard, and don’t worry about looking back. Ellen touches on how she views art as an integral part of product design, science, and business, and raises the...2018-08-0753 min
Stayin' Alive in TechRon Lichty: Fixing A HoleRon Lichty joins Melinda Byerley to share stories about his time in Silicon Valley as a programmer, then a team and product manager. They talk about his instrumental role in the development of Apple’s game-changing personal computer, the Macintosh. This is only one highlight of his distinguished career that also includes three patents, several books, and recognition as a thought leader in agile methodology. Even if you aren’t a techie you will enjoy listening to Ron because if you use a computer he has probably touched your life. ARTICLES AND BOOKS MENTIONED IN THIS E...2018-07-241h 02
Stayin' Alive in TechLinda Popky: We Built This CityLinda Popky, one of Silicon Valley’s top 100 women of influence, stops in to talk to Melinda Byerley about her lifetime of marketing experiences and specifically her time at Sun Microsystems in the heady days of the genesis of Silicon Valley. In this insightfully fun episode, she talks about how she came to work for Sun and her eventual move from Boston to the West Coast. You will enjoy Linda’s engaging stories about her marketing philosophy, some Silicon Valley history, and the tech marketing ecosystem she has navigated for over 30 years. LINKS MENTIONED IN THIS EPISODE: L...2018-07-2458 min
Stayin' Alive in TechOwen Thomas: Gimme Some TruthOwen Thomas joins Melinda Byerley to talk about the history of his controversial blog post about Peter Thiel’s sexuality and the ethos of narrative control that pervades Silicon Valley. His story includes how and why Nick Denton founded Valleywag. His story is about how journalists can incite grudges and the destruction money and power can unleash. ARTICLES & BOOKS MENTIONED IN THIS EPISODE The original 2007 Gawker article: "Peter Theil is totally gay, people" The Washington Post published a good summary of the situation after the judgment: "Peter Thiel had no reason to be angry at Gawker for...2018-07-1847 min
Stayin' Alive in TechKumar Garg: History Has Its Eyes On YouKumar Garg joins us to talk about his now famous whiteboard and how to get things done. He tells us about his experiences from the White House Office of Science and Technology during the Obama administration and how the content of the whiteboard came about. Sprinkled in are stories about him being a young migrant from India and how he came to be involved in education policy. This is a fast paced and entertaining listen. MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "History Has Its Eyes On You" from Hamilton ABOUT T...2018-06-261h 00
Stayin' Alive in TechJim Long: Are You ExperiencedJim Long, a serial entrepreneur and venture capitalist, shares with us his thoughts on product development, the importance of an MBA, and the cultures of places like Intel and Hewlett-Packard in the 80’s. His experiences continue to coalesce into one of the most authentic and honest perspectives of what has been going on in the valley over the last 40 years. LINKS MENTIONED IN THIS EPISODE: The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin (Amazon): "Every new project (or job, or hobby, or company) starts out fun…then...2018-06-151h 04
Stayin' Alive in TechI Will Survive: Deirdré Straughan on Building A Tech Career Without Being An EngineerDeirdré Straughan, Open Source Content Lead at Amazon Web Services and a global telecommunications pioneer, joins us to talk about how she built an accidental career in tech with absolutely no STEM degree. Along the way, she gives a crash course in the history of the desktop publishing space, which evolved alongside her career as a technical writer and marketer. LINKS MENTIONED IN THIS EPISODE: Representing a company in public internet forums Recommended Book: "Getting In Touch With Your Inner Bitch" Early Experiences in Online Customer Communications Basic Principles for Communicating Online How to do newsletters r...2018-05-3153 min
Stayin' Alive in TechWho Are You? Coraline Ada Ehmke and Identity on the InternetWe used to be able to log on and take on any identity we wanted. Now, we expose our entire lives to the world. Is that a good thing? What are the tradeoffs? And in that environment, how have anonymous trolls and bots somehow pushed us all back towards anonymity? And what does eBay’s reputation system have to do with all this? Coraline Ada Ehmke has a very personal story about her experience of identity on the internet, and we discovered that she and I shared similar experiences, from different angles. She’s a deve...2018-05-1544 min
Stayin' Alive in TechShane Johnson: Calling All AngelsThe New York Times had an article in March in which several investors on a Detroit road trip seemed to think Silicon Valley was "over" when it came to investing in early-stage startups. I wanted to ask a person actually doing this work what he thought LINKS MENTIONED IN THIS EPISODE: Data on VC investment by metro region More on Investing in Women-led Companies MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "Calling All Angels" by Train ABOUT THIS PODCAST Stayin' Alive in Tech is an ora...2018-05-0342 min
Stayin' Alive in TechLarry Friedberg: Trust and "Safety Dance" Origins at eBayIt's hard to believe, but the internet didn't always have teams of people and algorithms to keep us safe. As Vinton Cerf, one of the creators of internet protocols, put it: “We didn’t focus on how you could wreck this system intentionally.” Larry Friedberg was one of eBay’s first Trust and Safety employees and came to define the profession. He’s here to help us understand what good Trust and Safety looks like as we ask ourselves what Facebook might have done differently if they'd learned the lessons of the past. LINKS MENTIONED IN THIS EPIS...2018-05-0344 min
Stayin' Alive in Tech"Dirty Laundry:" How Digital Media Evolved To Cover Technology From Suck.com to GawkerOwen Thomas, Business Editor of The San Francisco Chronicle, discusses his career, starting at Suck.com. We'll explore the origins of Suck.com and its outsize impact on digital media; as well as how today's tone of tech media coverage was impacted by Suck.com. LINKS MENTIONED IN THIS EPISODE: Owen recommends anything by Polly Esther (Heather Havrilesky), but this is the article on straight dating mentioned in this episode. Ana Marie Cox snarks on Burning Man in the days of dial up, long before it was cool to do it on Twitter. The proof CNN's Jake...2018-05-0329 min
Stayin' Alive in TechS1 E0: Stayin' Alive In TechThere are so many great tech podcasts focused on the future. So I'm doing something different - and that's talking about Silicon Valley's past. There are many lessons to be learned from our past that not only explain how we got here, but also provide clues as to where we're going. 2018-04-2612 min
The Businessology ShowBalancing Data + Story in Marketing with Melinda Byerley of Timeshare CMOTimeshare CMO is a data-driven digital marketing consultancy based in San Francisco. Melinda Byerley helps us understand the value of balancing the data and adding a personal touch through data interpretation and a genuine love for Timeshare's clients.Listen to hear why the "so what" matters when you share data with clients so that you can avoid what Melinda calls the "data puke." Melinda also shares Timeshare's rule for virtual meetings, the value of showing over telling, and how understanding data brings credibility to digital marketers.Melinda also shares what she wishes she'd known sooner and...2017-06-2934 min
The Businessology ShowBalancing Data + Story in Marketing with Melinda Byerley of Timeshare CMOTimeshare CMO is a data-driven digital marketing consultancy based in San Francisco. Melinda Byerley helps us understand the value of balancing the data and adding a personal touch through data interpretation and a genuine love for Timeshare's clients.Listen to hear why the "so what" matters when you share data with clients so that you can avoid what Melinda calls the "data puke." Melinda also shares Timeshare's rule for virtual meetings, the value of showing over telling, and how understanding data brings credibility to digital marketers.Melinda also shares what she wishes she'd known sooner and...2017-06-2900 min