Shows
The SmallBizChat with Melinda EmersonIf I Had to Do It All Over Again with Melinda EmersonIn this episode, Melinda Emerson kicks off with a warm welcome to The SmallBizChat and highlights National Small Business Week. She shares recent news affecting small businesses, then delves into strategies for growth, drawing on her 26 years of entrepreneurial experience. Melinda contrasts the startup processes of the past with today's landscape and evaluates ownership options such as franchises and acquisitions. The discussion turns to thriving in challenging economies, focusing on recession-resilient sectors and the role of AI. Finally, Melinda outlines resources and support available for business owners, offering encouragement and insight.
(0:00) Introduction and welcome to The SmallBizChat
(1:22) National Small Business...2025-04-3017 minThe SmallBizChat with Melinda EmersonHit It and Quit It with Karla Trotman and Sandra JamesIn this episode, Melinda Emerson introduces a dynamic "hit it and quit it" panel discussion, where guests share their favorite podcasts and business apps. The conversation highlights old school marketing tips and delves into the best business books that have influenced the panelists.
Connect with Karla Trotman:
Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), an electronics manufacturing and engineering firm in the U.S. She graduated with a B.S. in Business Logistics from Penn State and an MBA from Drexel University. Her career has spanned roles in supply chain logistics, purchasing...2025-02-2611 minThe SmallBizChat with Melinda EmersonDistractions with Melinda EmersonIn this episode, Melinda Emerson explores the challenges and strategies for managing distractions as an entrepreneur. She emphasizes the importance of focusing on customers and refining the value proposition to drive revenue growth. The discussion includes effective strategies for customer engagement and developing a solid sales process. Melinda also highlights the significance of building a strong brand and balancing temporary distractions with long-term business goals. The episode provides practical insights for small business owners looking to enhance their focus and achieve sustainable growth.
(0:00) Introduction and podcast format overview
(0:58) Understanding and managing distractions for entrepreneurs
(2:21) Focusing on customers and value proposition...2025-02-1218 minThe SmallBizChat with Melinda EmersonHow to Take Over a Family Business with Karla TrotmanIn this episode, Melinda Emerson is joined by Karla Trotman, CEO of Electrosoft, to explore her journey through leadership transition and advisory board development. The conversation delves into overcoming resistance, fostering a positive business culture, and managing family dynamics within a business setting. Karla shares her insights on financial strategies and ownership in family enterprises, along with valuable lessons from the book "Dark, Dirty, and Dangerous." The episode also covers strategies for building generational wealth and legacy planning for entrepreneurs.
Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), an electronics manufacturing and engineering firm in...2025-02-0529 minThe SmallBizChat with Melinda EmersonHow to Purchase an Existing Business with Jack WilsonIn this episode, Melinda Emerson introduces guest expert Jack Wilson, who shares his extensive knowledge on acquiring existing businesses. The discussion covers key factors and growth potential when purchasing a business, including the types of businesses that are ideal for acquisition and various financing options. Jack provides insights into identifying red flags and strategies for employee retention during a business transition.
Jack Wilson is a Franchise Development Director with HomeWell Care Services. He has been involved in franchising since 2012. Jack also owns Rezultz Team, a franchise consulting firm affiliated with the Franchise Brokers Association. His expertise spans the areas of fra...2025-01-0820 minThe SmallBizChat with Melinda EmersonTop 10 Things Small Business Owners Need to Focus on in 2025 with Melinda EmersonTo kick off the new year, Melinda Emerson breaks down the top 10 things to incorporate into your business practice this year to stay ahead of the competition, from AI to Customer Experience to Your website. The discussion covers leveraging AI for business automation, strengthening cybersecurity, and building a resilient supply chain.
(0:00) Introduction and importance of subscribing
(1:15) Top ten things every small business owner needs to focus on in 2025
(2:22) Leveraging AI for business automation
(4:48) Strengthening cybersecurity for small businesses
(6:00) Building a resilient supply chain
(7:37) Expanding your digital presence and enhancing customer experience
(11:07) Prioritizing sustainability and investing in employee well-being
(12:39) Diversifying revenue...2025-01-0118 minThe SmallBizChat with Melinda EmersonHit It And Quit It with Dr. Verneka Murphy, Marcia Layton Turner, and Sharon MankerIn this episode, Melinda Emerson introduces the "Hit it and Quit It" panel discussion, where experts share quick insights and actionable advice for small business owners.
Connect with Dr. Verneka Murphy:
Dr. Verneka Murphy, is a premium finance expert and business leader. As CEO of Multimillionaire Consulting Group (MCG), she specializes in transforming wealth-building strategies that utilize leverage. Her company’s signature system, The Business Trifecta, integrates business, finance, and tax expertise to help clients maximize growth by benefiting you in all three areas. MCG delivers tailored solutions designed to meet both business and personal financial needs. Fo...2024-12-1808 minThe SmallBizChat with Melinda EmersonHow to Have 300% Increase in Sales Connections with Yvonne E.L. SilverIn this episode, Melinda Emerson is joined by Yvonne E.L. Silver, who shares her expertise on sales strategies tailored for women entrepreneurs. They discuss the art of influence in sales and effective methods for approaching potential sales targets. Yvonne highlights common sales mistakes and provides valuable advice for small business owners to overcome them.
Yvonne E.L. Silver is CEO of Women & Wisdom Media – for Women Entrepreneurs Seeking to Flourish! She is a Speaker, Author, Entrepreneur, Executive Coach, CPHR, and Emotional Intelligence Consultant - with over 30 years of experience in 8 start-ups. As a radio-show host she is an ex...2024-10-0218 minThe SmallBizChat with Melinda EmersonHow to Franchise Your Business with Alicia MillerMelinda Emerson and guest Alicia Miller discuss the essentials of franchising a business. Topics include Alicia's background, key factors in franchising, initial steps, capital requirements, and setting franchise fees. Alicia also shares the best business advice she's received.
Alicia Miller is the Managing Director of Emergent Growth Advisors. She helps new franchise brands launch strong from the start and also works with mid-stage brands seeking a private capital partner to accelerate enterprise growth. She’s also the author of the new book, Big Money in Franchising. For more information: https://www.emergentgrowthadvisors.com
(0:00) Introduction by Melinda Emerson
(0:34) Subscription re...2024-06-0318 minThe SmallBizChat with Melinda EmersonHow to Get Regular Local Media Coverage with Mickie KennedyIn this episode, Melinda Emerson chats with Mickie Kennedy, founder of eReleases, about securing local press for small businesses. They discuss Mickie's journey, tips for effectively pitching to local media, common mistakes, and his best business advice. The episode concludes with a word from the sponsor, SmallBiz Lady Academy.
Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping small businesses increase their visibility and credibility. He created eReleases to give small businesses access to the media and a national newswire—al...2024-05-2914 minThe SmallBizChat with Melinda EmersonHow To Be In Business For Yourself, Not By Yourself with Melinda EmersonIn this episode, Melinda discusses the role of teamwork and mastermind groups in business, shares tools for improving personal productivity, and offers tips on balancing business and child care. She talks about the importance of building a sales team, the value of mentors, and introduces the Small Biz Lady Academy.
(0:00) Introduction to the SmallBizChat Podcast
(1:00) Importance of Teamwork and Mastermind Groups in Business
(2:12) Enhancing Personal Productivity Using Tools
(4:12) Balancing Business and Child Care
(6:05) Building and Investing in a Sales Team
(9:46) The Value of Peer Groups, Mentors, and Business Coaches
(14:30) Introduction to the Small Biz Lady Academy
(17:29) Vision and Community Aspect...2024-05-0821 minThe SmallBizChat with Melinda EmersonHow to Love on Your Customers Better with Melinda EmersonIn this episode, Melinda Emerson shares a personal story about a failed purchase attempt, highlighting the importance of well-managed inventory and transparent pricing. She discusses strategies for handling customer dissatisfaction and the art of engaging potential customers. Melinda emphasizes the role of professionalism in small businesses and shares holiday season recommendations. She concludes with final thoughts and advice for small business owners.
(0:00) Introduction to the SmallBizChat with Melinda Emerson
(1:33) Personal Experience: Failed purchase attempt
(2:50) The importance of well-managed inventory
(4:24) The role of transparent pricing in customer service
(6:33) Handling customer dissatisfaction and refunds
(8:30) The art of engaging potential customers
(10:41) The significance...2024-04-1014 minThe SmallBizChat with Melinda EmersonUnderstanding the Winning Mindset with Dan StalpIn this episode, Melinda Emerson and energetic entrepreneur Dan Staup delve into the importance of a winning mindset for small business owners. They discuss learning from failures, incorporating mindset into organizational culture, dealing with underperforming salespeople, and the significance of a transferable, repeatable sales process. Melinda shares insights on building a million-dollar brand.
Dan Stalp is known as an energized entrepreneur, a business mentor, and a popular local and national speaker. Dan is the award-winning owner of Sandler Training of Kansas City, a renowned business development, coaching, and sales training business. Dan specializes in working with presidents and owners...2024-03-2015 minThe SmallBizChat with Melinda EmersonReflections on My 25th Year in Business with Melinda EmersonIn this episode, Melinda Emerson discusses the operations of SmallBizLady Enterprises, the importance of diversifying revenue streams, and effective time management. She highlights the role of books and continuous learning in business growth, the significance of relationship building, and tips for creating a powerful email list. Lastly, she introduces the Brand in Demand course and the role of spiritual guidance in business.
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you'll never miss an episode!
(0:00) Introduction to the Small Biz Chat Podcast
(2:06) Overview of Small Biz...2024-03-0615 minThe SmallBizChat with Melinda EmersonHow To Live Your Brand with Olivia ThomasIn this episode, Melinda Emerson chats with brand building expert Olivia Thomas. They delve into brand building tips for women entrepreneurs, the balance between authenticity and posing in branding, and the importance of storytelling in personal brand development. They also discuss common mistakes in brand building and how to manage reputational challenges while maintaining brand integrity. The episode concludes with a mention of the Brand and Demand 2 program.
Olivia Thomas, The Brand Counselor, specializes in empowering seasoned founders to elevate their businesses through strategic branding. As the founder of the Wintentional Development Co., Olivia is dedicated to crafting compelling...2024-02-2114 minThe SmallBizChat with Melinda EmersonGood Money Moves for 2024 with Karla UkmanIn this episode, Melinda Emerson and financial advisor Karla Ukman discuss the importance of financial planning for small businesses. They delve into strategies for funding startups, savings techniques, and making money work effectively during economic uncertainties. The conversation also touches on the significance of diversity and addressing money traumas in financial planning.
Karla Ukman is “not your father’s financial advisor.” She champions financial education and personalized strategies for women and historically excluded communities. Leading her own firm for over a decade, she ignites financial awareness and empowers clients to take charge of their money in ways that resonate with t...2024-02-1421 minThe SmallBizChat with Melinda EmersonGreat Marketing Makes Sales Unnecessary with Melinda EmersonIn this episode, Melinda Emerson introduces the 2024 mantra, GMMSU, and explains its significance. She dives deeper into the role of multichannel funnels in marketing and the sales process. Melinda also discusses the importance of a unique value proposition and lead generation. The episode concludes with info on the next cohorte of her program, "Brand in Demand Group Coaching".
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction and call to subscribe
(1:00) Overview of the episode
(1:22) Introduction of GMMSU, the 2024 mantra
(2:30) Deep...2024-01-3114 minThe SmallBizChat with Melinda EmersonHow To Develop a Sales Process with Matt RyderIn this episode, Melinda Emerson chats with Matt Ryder about the essentials of a robust sales process. They explore how to identify weak links in sales, set suitable goals for small businesses, and hire competent salespeople. The discussion also covers calculating sales targets and achieving financial independence from your business.
Matt Ryder is a former special forces serviceman and Founder of Sales Sniper and, currently serving as CEO at 7th Level Inc. Matt’s rapid ascent in high-ticket sales showcased his own unique approach. His adoption of NEPQ, the 7th Level method, quickly propelled him to a consistent $100K pe...2024-01-1735 minThe SmallBizChat with Melinda EmersonHow To Interview Prospects Better with Anna PapaliaIn this episode, Melinda Emerson chats with Anna Papalia about her career journey and the beginning of her business. They discuss advice on hiring, overcoming personal biases, and developing a unique interview style. They also delve into the importance of diversity and personality tests in hiring. The episode wraps up with the best business advice Anna has received and closing insights.
Anna Papalia is an HR expert with over 1.5 million followers across social media platforms. She is the author of the new book Interviewology: The New Science of Interviewing. She has consulted with Fortune 100 companies, taught at Temple University...2024-01-1018 minThe SmallBizChat with Melinda EmersonKingdom-Centric Development with Dr. Angela PipersburghIn this episode, Melinda Emerson chats with Dr. Angela Pipersburgh about her journey as a spiritual leader and entrepreneur. They explore the influence of faith in business, discuss the balance between personal faith and professional decision-making, and examine the rise and impact of Christian entrepreneurs.
Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce, Kingdom Business School, Shaddai Marketing and Communications, and Kingdom Investors, all aimed at uplifting...2024-01-0319 minThe SmallBizChat with Melinda EmersonWhat to Do When You Feel Defeated with Melinda EmersonIn this episode, Melinda Emerson discusses the reality of entrepreneurship struggles, distinguishing between failure and defeat. She highlights a case study on over-expansion in business, the importance of consistency, focusing on existing customers during tough times, and maintaining an empowered mindset. The episode also includes announcements from sponsors and a special offer.
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction and discussion on temporary defeats
(2:14) Real-life example and discussion on the reality of entrepreneurship struggles
(4:51) Understanding the difference between failure...2023-11-2218 minThe SmallBizChat with Melinda EmersonMaintaining a Positive Mindset with Melinda EmersonIn this episode, Melinda Emerson discusses the importance of relaxation and a positive mindset in entrepreneurship. She shares techniques to challenge negative thoughts, the power of gratitude, and ways to avoid burnout. Melinda also emphasizes the role of affirmations and solution-oriented thinking in maintaining positivity. The episode concludes with announcements about upcoming events.
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction and Importance of Relaxation in Entrepreneurship
(1:12) The Role of Mindset in Business Success
(2:47) Techniques for Challenging Negative Thoughts
(3:54) The...2023-10-1812 minThe SmallBizChat with Melinda EmersonBuilding an Inclusive, Authentic Brand with Robyn StreisandIn this episode, Melinda Emerson talks to Robyn Streisand about the importance of aligning personal passions with business branding. They discuss the role of storytelling in branding and navigating a small business during COVID. They also delve into B Corp certification and balancing transparency in personal and business branding. Finally, Melinda announces her upcoming "Become Your Own Boss" class.
Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OU...2023-10-0417 minThe SmallBizChat with Melinda EmersonHow AI is Changing Branding & Marketing with Chris CarrIn this episode, Melinda Emerson chats with Chris Carr about his journey into online marketing and branding. They discuss how to build a successful brand online, the role of AI in branding and content strategy, and the importance of an enriching website experience. They also highlight the value of email addresses over likes for business growth.
In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly became a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields se...2023-09-2720 minThe SmallBizChat with Melinda EmersonStrategy to Reach Your True North with Jimmy NewsonIn this episode, Melinda Emerson and Jimmy Newson discuss the importance of business strategy and branding. Newson shares his business journey and tips on developing a successful strategy, including team involvement and market understanding. Melinda provides insights on building an online brand strategy.
As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, government...2023-09-2022 minThe SmallBizChat with Melinda EmersonNavigating Rejection with Melinda EmersonIn this episode, Melinda Emerson discusses how to handle rejection in business, illustrating strategies for resilience and adaptability. She explains sales statistics for emotional resilience, adapting sales approaches based on feedback, refining value propositions, and the importance of mentorship and celebrating small wins.
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction and handling rejection in business
(1:02) Sponsor: Brand in Demand Live Event
(2:10) Strategies for handling rejection with resilience and adaptability
(3:55) Understanding sales statistics for emotional resilience
(5:42) Adapting sales approach based...2023-09-1311 minThe SmallBizChat with Melinda EmersonHiring Your First Sales Team with Kristie JonesIn this episode, Melinda Emerson chats with sales expert Kristie Jones about the nuances of hiring the first sales team for small businesses. They delve into key considerations, common mistakes, and compensation strategies. Kristie also shares her best business advice and discusses the importance of a sales leader.
(0:00) Introduction and Welcome - Melinda Emerson
(1:28) Discussion on Hiring the First Sales Team for Small Businesses
(2:32) Interview with Sales Expert, Kristie Jones
(5:04) Key Considerations Before Hiring a Salesperson
(9:18) Common Mistakes in Hiring Salespeople
(11:30) Discussion on Compensation for Salespeople
(14:00) Insights on Bringing in a Sales Leader
(14:39) Kristie Jones's Best Business Advice
(15:11) Promotion: 'Brand...2023-08-3016 minThe SmallBizChat with Melinda EmersonData Driven Brand Growth with Romina BrownIn this episode, Melinda Emerson is joined by Romina Brown, a data expert and founder of Strategic Solutions International. They discuss the importance of understanding data for small businesses, category management, and the role of data in competitive analysis. The episode also covers the introduction of Boss Beauty, best business advice, and the significance of investing in your business.
(0:00) Introduction of guest Romina Brown and podcast mission
(1:16) Importance of understanding data for small businesses
(2:24) Introduction of Romina Brown's company, Strategic Solutions International
(5:08) Explanation of category management and contextual insights
(8:59) Introduction of Boss Beauty, a new division for insights capture
(10:00) Discussion...2023-08-2318 minThe SmallBizChat with Melinda EmersonDo It! Selling with David NewmanIn this episode, Melinda Emerson chats with sales expert David Newman about his philosophy, journey, and challenges in sales. They discuss current sales strategies, the art of cold calling and using texting for follow-ups. Newman also shares insights on managing sales processes and driving repeat business. The episode closes with business advice and a teaser for the next topic: using data to boost your brand.
(0:00) Introduction and Guest David Newman's Philosophy on Sales
(1:57) Overview of David Newman's Work and Books
(3:00) David Newman's Journey and Challenges in Sales
(6:07) Current Sales Challenges and Strategies for Improvement
(10:03) The Art of Cold Calling and...2023-08-1620 minThe SmallBizChat with Melinda EmersonWhy Invest In Yourself with Melinda EmersonIn this episode, Melinda Emerson discusses the significance of self-investment for entrepreneurs. She explores how investing in oneself can foster resilience, spark innovation, and facilitate staying updated with industry trends. She further discusses balancing business with self-care, and offers special advice for women entrepreneurs. The episode concludes with an invitation to the Brand and Demand Live conference.
(0:00) Introduction and the importance of investing in yourself
(2:00) Benefits and strategies of self-investment
(4:45) How self-investment fosters resilience and sparks innovation
(6:19) Staying updated with industry trends
(8:14) The role of self-investment in well-being and fulfillment
(9:37) The balance of self-care and business
(11:29) Special advice for women...2023-08-0916 minThe SmallBizChat with Melinda EmersonHit It & Quit It with Nick Ron, Carole Mahoney, Chanel Christoff DavisIn this episode, Melinda Emerson, Nick Ron, Carole Mahoney, and Chanel Christoff Davis discuss the concept of "Eat it and Quit it", share their favorite podcasts and business apps, provide old school marketing tips, and recommend their favorite business books. The episode closes with Emerson's mission statement.
(0:00) Introduction by Chanel Christoff Davis
(0:34) Sponsor: Brand and Demand Live event promotion by Melinda Emerson
(0:59) Panel Discussion: "Eat it and Quit it"
(1:45) Favorite Podcasts Recommendations
(2:56) Business Apps Discussion
(4:07) Old School Marketing Tips
(5:27) Favorite Business Books Recommendations
(6:38) Closing Remarks and Acknowledgments
(7:39) Melinda Emerson's Mission Statement
(8:17) Outro by Chanel Christoff Davis
2023-08-0208 minThe SmallBizChat with Melinda EmersonOvercommunicating with Your Team to Get Through Hard Times with Nick RonIn this episode, Melinda Emerson and Nick Ron, CEO of House Buyers of America, discuss the importance of communication and vision in business. They delve into challenges of rapid growth, navigating real estate in uncertain times, and lessons from staff management. The episode concludes with Nick's best business advice and an announcement about an upcoming live event.
(0:00) Introduction and Importance of Communication and Vision with Nick Ron
(1:28) Melinda Emerson discusses the mission of Small BizChat
(2:42) Introduction to Nick Ron, founder and CEO of House Buyers of America
(5:45) Challenges of Rapid Business Growth and Financing
(7:58) Navigating the Real Estate Business in...2023-07-1218 minThe SmallBizChat with Melinda EmersonWhy Invest In Yourself with Melinda EmersonIn this episode, Melinda Emerson emphasizes the importance of self-care and personal investment for business growth. She discusses balancing confidence and ego, the crucial role of resilience, adaptability, and innovation in business success. She highlights the significance of physical and mental well-being, work-life balance, and the unique challenges faced by women entrepreneurs. Lastly, she underscores the importance of networking and continuous learning. The episode wraps up with a word from the sponsor, "Brand in Demand Live".
(0:00) Introduction and importance of self-care
(1:38) Necessity of investing in oneself for personal and professional growth
(3:19) Balancing confidence and ego in business
(5:03) The role of...2023-07-0515 minThe SmallBizChat with Melinda EmersonHit It & Quit It with Michele Phillips, Dee Bowden, & Barry BantherIn this episode, Melinda Emerson engages with panelists Barry Banther and Dee Bowden in a quick-fire Q&A. They recommend their favorite business apps and podcasts, share old-school marketing tips, and discuss their top business books. The episode concludes with a special offer for National Small Business Week at SmallBizLady University.
(0:00) Introduction by Melinda Emerson
(0:35) Panel Discussion: Quick-fire Questions Round
(1:26) Panelists' Podcast and Business App Recommendations
(4:03) Old School Marketing Tips from Panelists
(5:25) Panelists' Favorite Business Books
(6:36) Conclusion and Thanks to Panelists
(7:07) Sponsor: Special Offer for National Small Business Week at SmallBizLady University
(7:37) Mission of the Small BizChat Podcast
(8:01) End of...2023-06-2808 minThe SmallBizChat with Melinda EmersonTransitioning Leadership in a Family Business with Barry BantherIn this episode, Melinda Emerson chats with Barry Banther about family business transitions. They delve into the importance of roles and boundaries, strategies for transitioning leadership, and how to handle disagreements. They also discuss customer centricity, the role of leadership, and the necessity of a business coach in family business transitions.
(0:00) Introduction to the episode and guest Barry Banther
(1:08) Family Business Transition Discussion with Barry Banther
(7:05) Importance of Roles and Boundaries in Family Businesses
(9:54) Transitioning Leadership: Strategies and Pitfalls
(11:07) Handling Business Disagreements within Family Businesses
(13:14) The Role of Leadership in Family Business Transition
(16:00) Customer Centricity in Family Business Transition
(17:00) The...2023-06-2119 minThe SmallBizChat with Melinda EmersonWhy Every Small Business Owner Needs a Coach with Michele PhillipsIn this episode, Melinda Emerson welcomes Entrepreneur and Business Advisor, Michele Phillips. They discuss the challenges Phillips faced while owning a hair salon and spa, the top three challenges for business owners, and the importance of a tailored approach to business advising. They also delve into addressing business gaps, improving sales processes, and the value of entrepreneurial experience in business advising.
(0:00) Introduction to Financial Management in Small Businesses
(0:35) Welcome and Introduction by Melinda Emerson
(1:07) Sponsor: Become Your Own Boss Online Course
(1:39) Guest Introduction: Michelle Phillips, Entrepreneur and Business Advisor
(4:12) Challenges and Lessons from Owning a Hair Salon and Day Spa
(7:04...2023-06-0718 minThe SmallBizChat with Melinda EmersonHit it & Quit it with M. Shannon Hernandez, Curtis May, Phil GerbyshakIn this episode, Melinda Emerson, Curtis May, Shannon Hernandez, and Phil Gerbyshak engage in enlightening discussions about their favorite business podcasts and apps, share old school marketing tips, and recommend top business books. Highlighting "Disrupt You" by Jay Samit, they delve deep into strategies for business success.
(0:00) Introduction and Welcome by Melinda Emerson
(0:36) Sponsor: Melinda's BYOB course
(1:18) "Hit it and Quit it" Segment Introduction
(1:37) Favorite Business Podcasts Discussion
(2:54) Favorite Business Apps Discussion
(4:25) Old School Marketing Tips Discussion
(7:10) Best Business Books Discussion
(9:04) Book Recommendation: "Disrupt You" by Jay Samit
(10:28) Closing Remarks
(11:13) Sponsor: 12 Pieces of Running a Successful Business Master Class
2023-05-3112 minThe SmallBizChat with Melinda Emerson200th Episode: Weathering the Storm with Melinda EmersonIn this episode, Melinda Emerson discusses the importance of weathering the storm in business, the role of faith during challenging times, and the opportunities for learning and growth that arise from these situations. She also shares strategies for better resilience during business storms and announces the upcoming Brand in Demand Live conference.
(0:00) Introduction and reflections on weathering the storm
(1:25) Weathering the storm in business: Discussion and Importance
(4:28) Feeling alone and the role of faith during business storms
(7:32) Learning and Growth from business storms
(10:04) Strategies for better weathering the storm
(11:04) Announcement: Brand in Demand Live conference
(13:31) Closing remarks and podcast outro
2023-05-0314 minThe SmallBizChat with Melinda EmersonFranchising Forward with Your Small Business with Christy FordIn this episode, Melinda Emerson chats with Christy Ford about her entrepreneurial journey and the role of local small businesses in communities. They dive into the birth and growth of the Scout Guide, its transition from license to franchise, and managing diverse business franchises. Plus, they discuss future expansion plans for the Scout Guide.
(0:00) Introduction and Overview of the Episode
(1:43) Guest Introduction: Christy Ford's Entrepreneurial Journey
(2:53) Role of Local Small Businesses in Communities
(4:06) Birth and Growth of the Scout Guide
(7:15) Transitioning from License to Franchise: Process and Challenges
(9:15) Sponsor: Boss Quiz by Melinda Emerson
(14:56) Managing Franchisees and Dealing with Business...2023-04-1218 minThe SmallBizChat with Melinda EmersonHit It & Quit It with LaQuan McCarley, Meredith Bell, & Vernon L. WilliamsIn this episode, Melinda Emerson is joined by LaQuan McCarley, Meredith Bell, and Vernon L. Williams for a panel discussion titled "Hit it and Quit it". They share their favorite podcasts, business apps, and books for small business owners. They also discuss Melinda's upcoming course before closing.
(0:00) Introduction
(0:33) "Hit it and Quit it" Panel Discussion
(1:07) Podcast Recommendations by Panelists
(2:11) Business Apps Recommendations by Panelists
(3:25) Business Books Recommendations by Panelists
(4:43) Acknowledgement and Thanks to Guests by Melinda
(5:11) Promotion of Melinda's Upcoming Course
(6:16) Closing Remarks by Melinda
(6:28) Outro
2023-02-2207 minThe SmallBizChat with Melinda EmersonGovernment Contracting with Your Small Business with LaQuan McCarleyIn this episode, Melinda Emerson chats with LaQuan McCarley, discussing how small businesses can become contractors for the federal government. They delve into the importance of networking, understanding government procurement strategies, types of federal contracts, and compliance issues. McCarley also shares his best business advice.
(0:00) Introduction to the episode and the Small BizChat mission by Melinda Emerson
(2:32) Guest introduction: LaQuan McCarley
(5:43) How to become a contractor for the federal government
(9:37) The role of networking in government contracting
(14:49) Understanding government procurement strategies with LaQuan McCarley
(17:01) Types of federal contracts and compliance issues
(24:31) The best business advice from LaQuan McCarley
(26:08) Sponsor: Become...2023-02-0127 minThe SmallBizChat with Melinda EmersonImposter Syndrome with Melinda EmersonIn this episode, Melinda Emerson discusses the Imposter Syndrome, sharing personal experiences from her entrepreneurial journey. She emphasizes the importance of individual contributions, celebrating small victories, and mentoring benefits. Melinda also explores confidence-boosting strategies like positive self-talk and music, plus reveals an upcoming course for entrepreneurs.
(0:00) Introduction and discussion on Imposter Syndrome
(1:44) Personal experiences with Imposter Syndrome in entrepreneurship
(3:21) Importance of individual contribution and celebrating small victories
(6:44) Sharing dreams, achievements, and the benefits of mentoring
(9:02) Boosting confidence through positive self-talk and music
(11:16) Encouragement for entrepreneurs and course announcement
(13:09) Course sign-up details
2023-01-2513 minThe SmallBizChat with Melinda EmersonHit It & Quit It with Joanne Black, David C. Barnett, and Eboni BowmanIn this episode, Melinda Emerson introduces a game, 'Hit it or Quit it'. Guests Joanne Black, David C. Barnett, and Eboni Bowman share their favorite podcasts, business apps, old school marketing tips, and business books. Melinda also recommends her favorite business book and introduces her new course, 'Become your own Boss'.
(0:00) Introduction and explanation of "Hit it or Quit it" game by Melinda Emerson
(1:45) Guests share their favorite podcasts
(3:11) Discussion on favorite business apps
(3:58) Sharing of favorite old school marketing tips
(5:39) Best business books as recommended by guests
(7:30) Melinda Emerson's favorite business book
(7:59) Acknowledgement of guests and their businesses
(8:24) Introduction...2023-01-1809 minThe SmallBizChat with Melinda EmersonOutsourcing to Scale with Chef Eboni BowmanIn this episode, Melinda Emerson and guest Chef Eboni Bowman discuss strategies for business funding and growth. They delve into the importance of systemizing, outsourcing, and time management in business scaling. They also touch on the role of marketing and networking in business growth. Chef Eboni shares the best business advice she's received. The episode concludes with an introduction to Melinda's new course and her mission statement.
(0:00) Introduction and Guest Chef Eboni Bowman
(4:55) Strategies for Funding and Growth in Business
(6:28) Importance of Systemizing in Scaling Businesses
(8:27) Outsourcing and Time Management in Business
(10:06) Role of Marketing and Networking in Business Growth
(12:18...2023-01-1115 minThe SmallBizChat with Melinda EmersonHit It & Quit It with Sarah Durham, Joel Libava, & Brandi MitchellIn this episode, Melinda Emerson is joined by Sarah Durham, Joel Libava, and Brandi Mitchell for a panel discussion. They share their favorite business apps, discuss old school marketing tips, and recommend business books. Melinda concludes with her personal recommendations and closing remarks.
(0:00) Introduction by MC & Welcome message from Melinda Emerson
(1:11) Panel Discussion with Sarah Durham, Joel Libava, and Brandi Mitchell
(2:08) Favorite Business App Discussion
(3:22) Old School Marketing Tips Discussion
(5:18) Business Book Recommendations
(6:42) Melinda's Personal Recommendations and Closing Remarks
(7:09) Acknowledgements and Guest Information
(7:52) Small Biz Chat Mission and Special Offer
(8:03) Closing Message from Melinda Emerson
2022-12-1408 minThe SmallBizChat with Melinda EmersonBuilding an Iconic Brand with Brandi MitchellIn this episode, Melinda Emerson welcomes Brandi Mitchell, the Brand Producer, to discuss the importance of positioning and packaging in branding. They delve into Brandi's unique program, "Produce Your Own Brand Method", and explore the concept of a Brand U mentory. The conversation also navigates the challenges of promoting a business in an image-obsessed environment and shares advice on learning from the best. The episode concludes with a mention of the sponsor, Small Busland University's online marketing courses.
(0:00) Introduction to the Small Biz Chat with Melinda Emerson
(1:25) Guest introduction: Brandi Mitchell, the Brand Producer
(5:36) Importance of positioning and packaging in...2022-12-0721 minThe SmallBizChat with Melinda EmersonHit It or Quit It with Brooke Daniels, Melanie Greenough, & Scott J. MillerIn this episode, Melinda Emerson introduces her 'Hit it or Quit it' panel, including Melanie Greenough, Scott J. Miller, and Brooke Daniels. The group shares their favorite podcasts, business apps, and books. They explore the "Profit First" book with author Mike Mccalliewicz and discuss Melinda's favorite business book, "Disrupt You".
(0:00) Introduction to the Small BizChat Podcast
(0:33) Introduction of the Hit it or Quit it panel
(1:14) Discussion on Favorite Podcasts
(2:36) Discussion on Favorite Business Apps
(4:22) Discussion on Favorite Business Books
(5:42) Profit First Book Discussion with Author, Mike Mccalliewicz
(6:48) Melinda Emerson's Favorite Business Book, Disrupt You
(7:06) Acknowledgements and Thanks to the Panelists
(7:46...2022-11-1609 minThe SmallBizChat with Melinda EmersonBecoming Financially Fit with Melanie GreenoughIn this episode, Melinda Emerson chats with Melanie Greenough about generating multiple revenue streams for small businesses. They delve into Melanie's journey from homelessness to success, her strategy for location-neutral income, and the role of spirituality in business. They wrap up with Melanie's key takeaways from her entrepreneurial journey.
(0:00) Introduction to the Small BizChat podcast with Melinda Emerson and guest Melanie Greenough
(1:12) Discussion on generating multiple revenue streams in your business
(3:06) Melanie Greenough's journey from homelessness to success
(7:21) Melanie's advice on adding additional streams of income for small businesses
(14:37) Melanie's strategy for generating location-neutral income
(16:01) Melanie's belief in spiritual beings...2022-11-0224 minThe SmallBizChat with Melinda EmersonHit It & Quit It with Paul Getter, Catherine Brown, and Dawnna St. LouisIn this episode, Melinda Emerson converses with guests Paul Getter, Catherine Brown, and Dawnna St. Louis about their favorite podcasts and business apps. They share old-school marketing tips and discuss their best business books, including Melinda's favorite. The episode concludes with a promotion of the guests' websites, a word from the sponsor, boss quiz.com, and closing remarks.
(0:00) Introduction by Melinda Emerson
(0:55) "Hit it and Quit it" segment: Guests' Favorite Podcasts
(2:41) Discussion on Guests' Favorite Business Apps
(3:16) Old School Marketing Tips from the Guests
(4:32) Discussion on Best Business Books with Guests
(5:51) Melinda's Favorite Business Book
(6:12) Promotion of Guests' Websites
(6:29) Sponsor...2022-10-1907 minThe SmallBizChat with Melinda EmersonMastering Marketing and Sales with Darren MoffattIn this episode, Melinda Emerson chats with entrepreneur Darren Moffatt. They delve into Moffatt's entrepreneurial journey, the importance of sales and marketing in small businesses, and his top internet marketing books. The discussion also covers the role of human connection in business, lead generation tips, and best practices for tracking marketing activity. The episode concludes with Moffatt's best business advice and Emerson's insights on the 'win or learn' perspective in business.
(0:00) Introduction to the Small BizChat podcast and guest Darren Moffatt
(3:07) Darren Moffatt's journey to entrepreneurship and his first startup
(6:12) Essential focus areas for small businesses in sales and marketing
(10:04...2022-08-2430 minThe SmallBizChat with Melinda EmersonBecoming Change Masters with Barry MoltzIn this episode, Melinda Emerson welcomes Barry Moltz, discussing his journey to business expertise. They delve into common business struggles, enhancing customer experience, and effective money management. They also share insights on becoming change masters, improving personal productivity, and habits for better business management, including Moltz's favorite app, marketing tip, and business book. The episode concludes with Emerson's parting advice for small business owners.
(0:00) Introduction and overview of the episode
(1:22) The mission of The Small BizChat podcast
(2:17) Guest introduction: Barry Moltz and his journey to business expertise
(3:54) Common struggles in businesses and techniques for change
(8:48) Enhancing customer experience and money...2022-07-0616 minThe SmallBizChat with Melinda EmersonGetting Started with Speaking with Misty MegiaIn this episode, Melinda Emerson chats with Misty Megia about overcoming the fear of public speaking, securing speaking gigs, leveraging podcasts for practice, and strategies for positive self-talk. Megia shares her proven "NPR" formula to manage speaking anxiety and recommends programs for beginners.
(0:00) Welcome and Introduction to the Small Biz Chat podcast - Melinda Emerson
(1:39) Guest Introduction: Misty Megia's Background and Journey - Melinda Emerson
(5:12) Overcoming Fear of Public Speaking and Importance of Niche Content - Misty Megia
(9:08) Securing Speaking Gigs, Charging, and Practice Strategies - Misty Megia
(13:55) Leveraging Podcasts and Webinars for Speaking Practice - Misty Megia
(16:13) Building a...2022-06-0121 minThe SmallBizChat with Melinda EmersonUplifting Minority Businesses with Renée JohnsonIn this episode, Melinda Emerson and Renée Johnson discuss the impact of COVID-19 on small businesses and the Reimagined Main Street initiative. They delve into the Backing Black Business Grant program and challenges faced by Asian American businesses. The conversation takes a turn towards Access to Capital, advocating for improved lending models, and issues with CDFI's loan policies. Renée shares business advice for Black women entrepreneurs and her favorite business resources. The episode concludes with an introduction to Small BizLady University.
(0:00) Introduction and Melinda Emerson's welcome
(2:32) Discussion on Reimagined Main Street initiative and impact of COVID-19 on small bu...2022-05-1817 minThe SmallBizChat with Melinda EmersonHow to Scale Your Small Business with Jeff ChastainIn this episode, Melinda Emerson chats with business transformation coach, Jeff Chastain, about developing leadership and sales systems to scale a business. They delve into the necessary pillars for successful scaling, the importance of vision and employee buy-in, and considerations like financing and staffing. They also discuss the concept of shortcuts in business scaling and the need for growth among owners.
(0:00) Introduction and book giveaway by Melinda Emerson
(1:18) Focus of the episode: Developing leadership and sales systems to scale your business
(2:42) Interview begins with guest Jeff Chastain, a business transformation coach
(5:37) Discussion on the first steps and necessary pillars to...2022-04-0727 minThe SmallBizChat with Melinda EmersonManaging the Stress of Building a Business with Michelle RosenthalIn this episode, Melinda Emerson chats with trauma recovery specialist, Michelle Rosenthal. They discuss the impact of stress on small business owners, identifying stress triggers, and strategies for managing chronic stress. The conversation also covers mindfulness, work-life balance, setting boundaries, and integrating self-care into a busy schedule. Michelle shares her business advice, favorite podcast and app, and marketing tips.
(0:00) Introduction and mission of the SmallBizChat podcast
(1:29) Guest introduction: Michelle Rosenthal, trauma recovery specialist
(2:14) Discussion on stress in small business ownership and effects on mind, body, and spirit
(6:05) Identifying stress triggers and strategies to manage chronic stress
(11:55) Mindfulness strategies for stress...2022-03-0225 minThe SmallBizChat with Melinda EmersonBusiness Success Mindset with Kirsten FranklinIn this episode, Melinda Emerson welcomes Kirsten Franklin to discuss the importance of mindset in business success. They delve into taking personal responsibility, reframing negative self-talk, and learning from failures. Kirsten shares her best business advice and a favorite book recommendation. Melinda concludes with her wisdom on the absence of losing in business.
(0:00) Sponsor: Amazon
(0:25) Introduction of Melinda Emerson and SmallBizChat podcast
(1:35) Guest Introduction: Kirsten Franklin
(3:25) The Role of Mindset in Business Success
(6:14) Taking Responsibility for Your Own Reality
(8:55) Reframing Negative Self-Talk
(10:07) Embracing and Learning from Failures
(11:12) Kirsten's Best Business Advice
(13:02) Favorite Business Books: A Recommendation from Kirsten Franklin
(13:36) Melinda's...2022-02-0214 minThe SmallBizChat with Melinda EmersonBuilding a Strong Brand Voice with Ross KimbarovskyIn this episode, Melinda Emerson chats with Ross Kimbarovsky, the founder of Crowdspring. They delve into the significance of understanding brand building, the steps to create a brand strategy, and the role of SWAT analysis in identifying brand types. They also discuss the importance of a unique selling proposition and staying updated on branding trends.
(0:00) Introduction to the SmallBizChat podcast with Melinda Emerson
(2:12) Guest Introduction: Ross Kimbarovsky, founder and CEO of Crowdspring
(2:46) Importance of Understanding Brand Building
(3:45) The Six Steps to Build a Brand Strategy
(5:25) Different Brand Types and the Role of SWAT Analysis
(7:03) The Importance of a Unique Selling...2021-12-3012 minThe SmallBizChat with Melinda EmersonMaking Meaningful Connections Online with Phil GerbyshakIn this episode, Melinda Emerson and guest Phil Gerbyshak discuss strategies for making online connections, leveraging LinkedIn for sales leads, and the importance of interaction in content distribution. They delve into the concept of capital 'C' connections and share insights on content strategy, including the role of video and 'hunting'.
(0:00) Introduction to the SmallBizChat podcast and guest Phil Gerbyshak
(1:39) Strategies for making online connections: The three I's and common mistakes
(5:41) Leveraging LinkedIn for sales leads and building relationships
(10:17) The difference between a connection and a capital C connection and when to ask for business
(13:58) Wrap up, final thoughts, and the...2021-12-2916 minThe SmallBizChat with Melinda EmersonBuilding a Collaborative Small Business Ecosystem with Pamela SlimIn this episode, Melinda Emerson talks with Pamela Slim about customer acquisition and retention in small businesses. They discuss the importance of clear marketing messages, how to tailor marketing language, and the concept of the "Magic Door". Additionally, they explore business values, collaboration over competition, and provide valuable business advice.
(0:00) Introduction and Special Offer from Melinda Emerson
(2:29) Guest Introduction: Pamela Slim
(3:22) Finding and Keeping Customers in Small Businesses
(5:30) The Importance of Clear Marketing Messages
(7:06) Tailoring Marketing Language: The "Magic Door" Metaphor
(8:43) Identifying Business Values and Targeting Potential Customers
(10:27) The Spirit of Collaboration vs Competition in Business Ecosystems
(13:19) Support for Small...2021-11-2417 minThe SmallBizChat with Melinda EmersonAchieving Optimal Physical Health with Sheila BrownIn this episode, Melinda Emerson introduces health and wellness expert, Sheila Brown. They discuss Sheila's journey into the sector, overcoming emotional eating, and maintaining a healthy lifestyle. Sheila also shares old school marketing tips, her favorite podcasts, apps, and business books, plus information on vegan transformation. The episode concludes with Melinda's thoughts on business success.
(0:00) Introduction and Melinda's offer
(1:28) Mission of the Small Biz Chat podcast
(2:11) Guest Introduction: Sheila Brown and her journey into health and wellness
(9:17) Overcoming Emotional Eating: A Discussion with Sheila Brown
(14:25) Healthy Lifestyle Maintenance: Dieting VS Lifestyle Assessment
(20:22) How to Contact Sheila Brown: Vegan Transformation Information
(20:50...2021-11-1023 minThe SmallBizChat with Melinda EmersonDigital Marketing with Andy SeeleyIn this episode, Melinda Emerson and Andy Seeley discuss his journey into sales and marketing, the pandemic's impact on online marketing, and how to transform your website into a conversion machine. They also touch on the importance of email for maintaining relationships, the rise of short-form video, and the power of online ads and digital paid advertising. The episode wraps up with Seeley sharing his best business advice.
(0:00) Introduction and free book offer by Melinda Emerson
(2:31) Andy Seeley's journey into sales and marketing
(5:43) Impact of the pandemic on online marketing
(9:27) Making your website a conversion machine
(13:29) Maintaining ongoing relationships through...2021-11-0322 minThe SmallBizChat with Melinda EmersonLong-Term Thinking in a Short-Term World with Dorie ClarkIn this episode, Melinda Emerson talks with Dorie Clark about the difference between busyness and importance, and the value of distinguishing between manager and maker activities. They discuss Dorie's new book "The Long Game," the impact of social media on short-term thinking, and Dorie's career turning point. The conversation ends with Dorie sharing her best business advice.
(0:00) Introduction and special offer for Melinda's best-selling book
(2:22) Guest introduction: Dorie Clark
(4:33) The confusion between busyness and importance
(6:45) Manager activities vs. maker activities
(8:00) Introduction to Dorie Clark's new book, "The Long Game"
(10:13) Impact of social media on short-term thinking
(14:15) Dorie Clark's turning point...2021-10-2726 minThe SmallBizChat with Melinda EmersonGetting Started in the CBD Industry with Kayla FioravantiIn this episode, Melinda Emerson converses with Kayla Fioravanti about the CBD industry, discussing its misconceptions, the importance of transparency, and the challenges of social media advertising. They explore opportunities, common mistakes, and the value of mentorship in the business. The episode also touches on running a small family business in the CBD sector.
(0:00) Introduction and background of guest, Kayla Fioravanti
(4:16) Discussion on the CBD industry, its misconceptions, and transition from aroma therapy
(10:59) Importance of transparency and selecting a manufacturer in the CBD industry
(12:47) Challenges and limitations of social media advertising for CBD businesses
(15:00) Sponsor: Melinda Emerson's book "Become Your...2021-09-2223 minThe SmallBizChat with Melinda EmersonWhere Can I Get Some Money?In this episode, Melinda Emerson discusses various financing options for small businesses, including venture capital, crowdfunding, and business loans. She delves into the prerequisites for crowdfunding campaigns, strategies for smart borrowing, and how to manage loan repayment. Emerson emphasizes the importance of separating personal and business finances and provides guidance on setting up business bank accounts. The episode concludes with advice on evaluating if a loan is the right solution for your business.
(0:00) Introduction and topic overview by Melinda Emerson
(2:20) Discussion on venture capital, angel investors and pitch competitions
(5:48) Deep dive into crowdfunding and prerequisites for campaigns
(9:26) Understanding and applying...2021-09-1520 minThe SmallBizChat with Melinda EmersonThe Designated Motivator: Understanding the Motivation Movement with Dawn BrolinIn this episode, Melinda Emerson and Dawn Brolin discuss the importance of small interactions in motivation and the role of leadership. They delve into the motivation movement and how to maintain positivity in business. The episode concludes with their best business advice, favorite podcasts, and marketing tips.
(0:00) Introduction by Melinda Emerson and guest introduction
(1:06) Melinda Emerson's mission and Dawn Brolin's business journey
(10:27) Importance and impact of small interactions in motivation
(13:38) The role of leadership and its influence
(20:19) Sponsor: Melinda Emerson's book giveaway
(22:17) Introduction to the motivation movement and Dawn Brolin's vision
(24:57) Maintaining positivity, motivation, and rekindling passion in business
(27:49) The...2021-09-0132 minThe SmallBizChat with Melinda EmersonThe Crypto 411: How Cryptocurrency is Changing Business with Sonia DumasIn this episode, Melinda Emerson and guest Sonia Dumas delve into the world of cryptocurrency. They discuss Dumas' journey, how to get started, the rules of buying and selling, and its impact on traditional investments. They also highlight the importance of a diverse portfolio and how to safeguard against potential scams.
(0:00) Introduction to the SmallBizChat podcast and guest Sonia Dumas
(5:28) Sonia Dumas shares her journey into cryptocurrency and explains how it works
(9:25) Getting started with cryptocurrency: advice and precautions
(14:00) Rules of buying and selling crypto and comparing it to traditional investments
(16:55) Discussing the impact of mass adoption of crypto and...2021-08-2540 minThe SmallBizChat with Melinda EmersonDo Less Marketing and Sell More with Cindy ZuelsdorfIn this episode, Melinda Emerson and guest Cindy Zuelsdorf discuss effective marketing strategies for small businesses. They delve into the importance of niche marketing, the role of social media, and common marketing mistakes. Cindy introduces her book, "7 Marketing Basics", shares her top strategies, and recounts success stories from her clients. They wrap up with business wisdom and valuable resources.
(0:00) Introduction and book giveaway announcement by Melinda Emerson
(1:26) Discussion on today's topic: Effective marketing strategies for small businesses
(2:27) Introduction of guest, Cindy Zuelsdorf and her entrepreneurship journey
(6:15) The importance of focusing on key areas and niche marketing in small businesses
(10:31) Role...2021-08-1828 minThe SmallBizChat with Melinda EmersonKate Winkler on Improving the Customer Experience with RubyIn this episode, Melinda Emerson chats with Kate Winkler, CEO of Ruby, about transitioning from a founder-run business to a larger scale operation. They delve into the importance of data analytics, trust, and reputation, and discuss differentiating sales and customer service systems. They also talk about balancing a full-time job with a new business, the value of outsourcing, and share valuable business resources.
(0:00) Introduction and Guest: Kate Winkler, CEO of Ruby
(1:37) Sponsor: Melinda Emerson's book giveaway
(7:33) Transitioning from a founder-run business to a larger scale operation
(12:26) Utilizing data analytics in business operations
(14:49) Importance of trust and reputation in a service...2021-08-0439 minThe SmallBizChat with Melinda EmersonGrowing Your Small Business Through Supplier Diversity with Kathey PorterIn this episode, Melinda Emerson chats with Kathey Porter, a small business strategist and diversity expert. They discuss the importance of business certification for diversity and the role of supplier diversity. Porter shares her top business advice, favorite tools, and impactful book recommendations. The episode concludes with Emerson's business philosophy: Win or Learn.
(0:00) Introduction and Trusting Yourself in Business with Kathey Porter
(1:30) Small Biz Chat Podcast Overview
(1:54) Guest Introduction: Kathey Porter, Small Business Strategist and Supplier Diversity Expert
(4:46) Importance of Business Certification for Diversity
(6:55) State and Importance of Supplier Diversity
(10:56) Developing an Institutional Acquisition Strategy
(12:39) Kathey Porter's Best Business Advice...2021-07-0716 minThe SmallBizChat with Melinda EmersonBuilding an Innovation Ecosystem with Felecia HatcherIn this episode, Melinda chats with Felecia Hatcher about her journey into entrepreneurship, focusing on start-up success strategies for black entrepreneurs. They discuss starting a business with limited resources, the importance of digital tools during the pandemic, and the concept of "execution is personal". They also delve into the Center for Black Innovation and its goals.
(0:00) Introduction with Felecia Hatcher and Melinda Emerson
(1:30) Welcome and introduction to the episode
(3:07) Felecia Hatcher's journey into entrepreneurship
(7:18) Keys to start-up success for black entrepreneurs
(11:58) Strategies for starting a business with limited resources
(14:39) Adopting digital tools for business growth during the pandemic
(16:51) Understanding the...2021-06-0224 minThe SmallBizChat with Melinda EmersonBuilding a Sales Funnel with Ryan McCraryIn this episode, Melinda Emerson welcomes Ryan McCrary, the funnel doctor, to discuss sales funnels. They delve into understanding, troubleshooting, and overcoming challenges associated with them. The conversation also touches on prioritizing business systems, crafting efficient email nurture sequences, and the growing importance of text message marketing.
(0:00) Introduction and guest Ryan McCrary, the funnel doctor
(2:26) Understanding sales funnels with Ryan McCrary
(6:32) Challenges with sales funnels and overcoming them
(8:58) Prioritizing business systems for success
(12:47) Troubleshooting your sales funnel and strategies
(15:21) Sponsor: Melinda Emerson's book "Becoming Your Own Boss in 12 Months"
(16:59) Crafting effective email nurture sequences
(19:11) Analytics and sales funnel success
(20:07) The...2021-05-2622 minThe SmallBizChat with Melinda EmersonFinancial Planning and Strategy with Kathy SvetinaIn this episode, Melinda Emerson chats with Kathy Svetina, a part-time CFO for small businesses. They discuss the realities of running a million-dollar business, the role of a fractional CFO, and the importance of financial planning. They also delve into tax planning, strategies for business growth, securing bank financing, and tools like Spotlight Reporting and Fathom. The value of traditional marketing and essential advice for businesses nearing a million in revenue are also explored.
(0:00) Introduction and special offer by Melinda Emerson
(1:47) Guest Introduction: Kathy Svetina, a part-time CFO for small businesses
(4:16) The realities of running a $1,000,000 business
(7:04) The role of...2021-05-1916 minThe SmallBizChat with Melinda EmersonTightening Up Your Business Finances with Susanne MarigaIn this episode, Melinda Emerson chats with Susanne Mariga, a certified public accountant and author. They discuss common financial mistakes entrepreneurs make, the significance of excellence in minority businesses, and strategic tax strategies for wealth increase. They further delve into the importance of financial management in small businesses and talk about the benefits of EIDL and PPP loans.
(0:00) Introduction and Melinda's book giveaway
(1:40) Guest Introduction: Susanne Mariga, CPA and author
(2:22) The biggest financial mistakes entrepreneurs make
(7:18) The importance of excellence in minority business enterprises
(10:14) Tax strategies for increasing wealth
(15:32) Sponsor: Melinda Emerson's book promotion
(16:56) Financial management in small business with...2021-05-0525 minThe SmallBizChat with Melinda EmersonCreating Opportunity and Maximizing Wealth with Jay SamitIn this episode, Melinda Emerson chats with Jay Samit, author of "Disrupt You". They delve into the significance of mentoring, the power of a positive mindset, and how technology impacts small businesses. They discuss the importance of finding a niche, overcoming personal barriers, and the role education plays in business. The conversation concludes with a quick-fire round of Samit's favorites and recommendations.
(0:00) Introduction and Welcome with Melinda Emerson and guest Jay Samit
(1:20) Discussion on Jay Samit's "Disrupt You" and the importance of mentoring
(3:05) Insight, Perseverance, and the Power of a Positive Mindset
(5:58) The Potential of Small Businesses and the Role...2021-04-2829 minThe SmallBizChat with Melinda EmersonSmall Business Recovery Through Collaboration with Dave WalkerIn this episode, Melinda Emerson discusses the impact of COVID-19 on small businesses with Dave Walker, founder of B to SMB Institute. They delve into challenges faced by minority and women-owned businesses, survival strategies during the pandemic, and the trust issues between small businesses and large enterprises. Melinda also shares details about her book giveaway initiative.
(0:00) Introduction and special offer from Melinda Emerson
(1:19) Guest Introduction: Dave Walker, founder of B to SMB Institute
(2:09) The Impact of COVID-19 on Small Businesses
(6:28) The Effect of the Pandemic on Minority and Women Owned Businesses
(8:07) Survival Strategies for Small Businesses During the Pandemic
(11:09) Melinda's...2021-03-2425 minThe SmallBizChat with Melinda EmersonBoost Your Industry Icon Status with Dr. Catrise AustinIn this episode, Melinda Emerson chats with Dr. Catrise Austin about her journey and how to build a personal brand for doctors. They discuss cash flow management, selling a business, getting media interviews, and the importance of a book for credibility. They also explore social media brand opportunities, Instagram follower growth, and Dr. Austin's book and coaching program.
(0:00) Introduction and special offer from Melinda Emerson
(1:36) Cash flow management in 2021 and selling a business
(2:38) Introduction and journey of Dr. Katrice Austin
(7:05) Building a personal brand for doctors
(12:45) Tips on getting media interviews and importance of a book for credibility
(14:34) Sponsor: Colgate
(15:02...2021-03-0318 minThe SmallBizChat with Melinda Emerson3 Money Moves for Small Business with Tim KingIn this episode, Melinda Emerson and guest Tim King discuss financial strategies for small businesses during a pandemic. They delve into savings, investment, retirement planning, and repairing credit. They also explore the intricacies of EIDL loans, borrowing in an economic crisis, and how to make informed decisions for business and personal finance.
(0:00) Introduction to Small Biz Chat podcast and episode guest by Melinda Emerson
(1:41) Financial strategies for small businesses during pandemic by Tim King
(2:46) Savings, investment, and retirement planning for small business owners with Melinda Emerson and Tim King
(6:03) Repairing credit and importance of diversified income streams by Melinda Emerson...2021-01-2711 minThe SmallBizChat with Melinda EmersonGetting Your Back Office Tight with Dee Taylor-JolleyIn this episode, Melinda Emerson chats with business consultant Dee Taylor-Jolley. They explore Dee's transition from teaching to consultancy, the significance of back office structure in small businesses, and understanding business strengths and weaknesses. Also discussed are strategies for hiring and training the right support staff. The episode wraps up with a nod to Melinda's book and blog.
(0:00) Introduction to the SmallBizChat podcast and guest Dee Taylor-Jolley
(1:42) Background and role of Dee Taylor-Jolley in business consultancy
(2:42) Transition from teaching to business consultancy
(4:06) The importance of back office structure in small businesses
(6:06) Understanding strengths and weaknesses in business
(9:56) Sponsor: Melinda Emerson's...2021-01-2016 minThe SmallBizChat with Melinda EmersonMaking Money with Bitcoin with Tonya M EvansIn this episode, Melinda Emerson and guest Tonya M Evans discuss the importance of a solid business plan and effective marketing strategies for small businesses. They answer listener questions on entrepreneurship and explore the role of social media in business growth. The episode concludes with Melinda's final thoughts and advice.
(0:00) Introduction with Melinda Emerson
(2:10) Sponsor: QuickBooks
(4:35) The importance of a solid business plan
(9:20) Guest speaker: Expert advice on marketing strategies for small businesses
(15:30) Q&A: Listener questions about entrepreneurship
(20:00) Sponsor: LinkedIn for Business
(22:30) The role of social media in small business growth
(25:00) Conclusion: Final thoughts and advice from Melinda Emerson
(27:26...2020-12-0227 minThe SmallBizChat with Melinda EmersonKeeping Your Business Finances Strong with Nicole SnowIn this episode, Melinda Emerson welcomes guest Nicole Snow, discussing her journey to social entrepreneurship, the secret to her business success, and her commitment to social entrepreneurship. They delve into strategies to drive online sales, the role of online ads, and the impact of contests on small businesses. The episode concludes with their favorite business books.
(0:00) Introduction to the SmallBizChat with Melinda Emerson and guest Nicole Snow
(1:27) Nicole Snow's background, business description and journey to social entrepreneurship
(5:56) The secret to Nicole's business success and financial management strategies
(8:43) Nicole's commitment to social entrepreneurship and its impact on her business
(10:52) Sponsor: Melinda...2020-11-1816 minThe SmallBizChat with Melinda EmersonLeadership Strategies During the Coronavirus Pandemic with Andrew Andrews-RamirezIn this episode, Melinda Emerson chats with Andrew Andrews-Ramirez about his entrepreneurial journey, the role of veterans in business, and the challenges of reopening businesses during COVID-19. They delve into crisis leadership, honest communication, and applicable military lessons. The episode concludes with resources for veteran entrepreneurs and Andrew's recommendations.
(0:00) Introduction to the SmallBizChat Podcast with Melinda Emerson
(0:31) Guest Introduction: Andrew Andrews-Ramirez's Entrepreneurial Journey
(2:11) Overview of Andrew's Business and Role of Veterans in Business
(3:52) Challenges and Solutions in Reopening Businesses During COVID-19
(6:42) Leadership and Safety Decisions in Times of Crisis
(8:39) The Role of Honest Communication in Business Survival
(10:25) Military Lessons Applicable...2020-10-0718 minThe SmallBizChat with Melinda EmersonBeing Brilliantly Resilient with Mary Fran BontempoIn this episode, Melinda Emerson and Mary Fran Bontempo discuss strategies for navigating current challenges and financial stress in business. They explore Bontempo's 3-part strategy: Reset, Rise, Reveal. The conversation also covers coping mechanisms, importance of physical activity, favorite business tools, and motivational tips.
(0:00) Introduction and Guest Introduction: Mary Fran Bontempo
(2:12) Discussion on Navigating Current Challenges and Uncertainties
(4:03) Strategies for Dealing with Financial Pressures and Stress
(5:29) Mary Fran Bontempo's 3-Part Strategy: Reset, Rise, Reveal
(10:08) Sponsor: Melinda Emerson's "Fix Your Business"
(11:12) Coping Mechanisms and the Power of Positive Recall
(13:40) Importance of Physical Activity and Managing Stress
(15:06) Favorite Business Tools and How...2020-09-3018 minThe SmallBizChat with Melinda EmersonThe Ins and Outs of Affiliate Marketing with Griffin StewartIn this episode, Melinda Emerson and Griffin Stewart delve into the world of affiliate marketing. They discuss the workings of affiliate marketing, share the story behind Griffin's business, 5daydeal.com, and outline the essential dos and don'ts. They also share strategies for approaching potential affiliates and their favorite business tools and tips.
(0:00) Introduction and Topic Overview with Melinda Emerson
(1:17) Guest Introduction: Griffin Stewart
(1:57) Understanding Affiliate Marketing and Its Workings
(4:43) Introduction and Story of Griffin's Business, 5daydeal.com
(9:21) Essential Dos and Don'ts of Affiliate Marketing
(11:56) Strategies to Approach Potential Affiliates
(13:04) Business Tools and Tips: Griffin and Melinda's Favorites
(14:50) Closing Remarks, Appreciation...2020-07-2215 minThe SmallBizChat with Melinda EmersonHow to Take Any Business to 7 FiguresIn this episode, Melinda Emerson and guest, Coach Steve Daley, discuss the value of peer education for small business owners. They delve into strategies for generating more income, the importance of attitude in business success, and the concept of trading on value. They also explore the steps to building a million-dollar business, avoiding the 80/20 trap, and effective sales and marketing strategies.
(0:00) Introduction by Melinda Emerson
(0:52) Importance of Peer to Peer Education for Small Business Owners
(1:49) Introduction of Guest, Coach Steve Daley
(2:16) Secrets to Generating More Money
(4:24) Achieving Seven Figures as a Solopreneur
(6:23) Importance of Attitude in Business Success
(7:58) Trading Hours...2020-05-2718 minThe SmallBizChat with Melinda EmersonExporting Like an Expert with Laurel DelaneyIn this episode, Melinda Emerson welcomes guest Laurel Delaney to discuss exporting, particularly to China. They explore the use of Alibaba for business, federal resources for exporting, and building brand awareness in China. The episode concludes with a World Entrepreneur Day discussion and upcoming SmallBizChat on Twitter.
(0:00) Introduction and Welcome by Melinda Emerson
(1:35) Conversation with Guest Laurel Delaney on Exporting
(2:27) Advice and Barriers to Exporting to China
(5:14) Using Alibaba for Business in China
(10:40) Sponsor: Melinda Emerson's Book Promotion
(11:28) Federal Resources for Exporting and Popular Products for Chinese Market
(14:30) Building Brand Awareness in China
(15:37) World Entrepreneur Day Discussion with Laurel Delaney
(16:15...2020-05-2016 minThe SmallBizChat with Melinda EmersonHow to Dominate the Market with Lethia OwensIn this episode, Melinda Emerson introduces guest Lethia Owens, a market domination strategist. They delve into current online marketing trends and the importance of a unique value proposition. Lethia shares her favorite business tools, tips, resources, and underscores the need for regular communication with your market.
(0:00) Introduction to the SmallBizChat podcast
(0:31) Introduction of guest, Lethia Owens
(0:56) Lethia Owen’s background and market domination strategies
(4:16) Current trends in online marketing
(7:19) The role of a unique value proposition in business
(9:48) Sponsor: Melinda Emerson's 3-day business intensive
(10:49) The importance of regular communication with your market
(13:07) Lethia Owen’s favorite business tools and tips
(14:20) Leth...2020-05-1315 minThe SmallBizChat with Melinda EmersonKnow Your Numbers, Scale Your Business with Nina KaufmanIn this episode, Melinda Emerson and guest Nina Kaufman discuss the importance of risk management and contracts in business. They delve into strategies for scaling solo ventures, the IDEAL hiring process, and the value of a business operations playbook. They also talk about managing roles, money, and intellectual property, understanding investor expectations, and share their favorite business tools.
(0:00) Introduction and guest Nina Kaufman introduction
(2:27) Importance of risk management and contracts in business
(5:32) Strategies for scaling a solo entrepreneurial venture
(8:40) The IDEAL hiring process for assembling a good team
(11:10) Sponsor: Melinda Emerson's book promotion
(12:32) The value of developing a business operations...2020-05-0622 minThe SmallBizChat with Melinda EmersonThe Freedom Formula with David FinkelIn this episode, Melinda Emerson and guest David Finkel discuss the concept of a "Focus Day", overcoming challenges in the time and effort economy, and building strategic depth in business. They also delve into effective task management, work-life balance, and time management strategies. The episode concludes with a quickfire question round with David Finkel.
(0:00) Introduction to the SmallBizChat with Melinda Emerson and guest, David Finkel
(2:04) Working Smarter, Not Harder: The Concept of a "Focus Day"
(6:45) Overcoming the Five Chains in the Time and Effort Economy
(9:13) Building Strategic Depth in Business and Improving Communication Filters
(11:40) Sponsor: Melinda Emerson's book, "Fix Your...2020-04-2919 minThe SmallBizChat with Melinda EmersonInsight, Influencers & Industry Trends in Retail with Romina BrownIn this episode, Melinda Emerson talks with retail expert Romina Brown about the challenges facing small businesses in the retail sector. They cover the impact of online shopping, strategies for product businesses, and the role of influencer marketing. The conversation also touches on the future of retail marketing, category management in retail, and the influence of social media on fashion brands.
(0:00) Introduction and Sponsor: Mixmax
(0:47) Guest Introduction: Romina Brown
(1:20) Discussion on Retail Challenges and the Impact of Online Shopping
(3:41) Strategies for Small Product Businesses in Retail
(5:37) Influence of Influencer Marketing and Social Media on Retail Sales
(7:36) Sponsor: Small Business Lane...2020-03-2515 minThe SmallBizChat with Melinda EmersonWhere Can I Get Some MoneyIn this episode, Melinda Emerson shares strategies for saving money and seeking investments for small businesses. She discusses the importance of pitch competitions, crowdfunding campaigns, and compelling giveaways. Melinda also covers the evaluation of business models, understanding loan terms, and the risks of hard money loans. Other topics include managing credit lines, separating personal and business finances, and setting up different banking accounts. The episode wraps up with Melinda's money rules and an action point for the week.
(0:00) Introduction to the SmallBizChat Podcast with Melinda Emerson
(2:03) Strategies to save money and seeking investments for your small business
(4:44) The role and...2020-02-1220 minThe SmallBizChat with Melinda EmersonBecoming a Celebrity CEO with Ramon RayIn this episode, Melinda Emerson is joined by Ramon Ray to discuss personal branding and its impact on sales. They delve into building a brand from scratch, creating shareable content, and the power of video in brand establishment. They also discuss various video production methods for professional results.
(0:00) Introduction to the SmallBizChat podcast with Melinda Emerson and guest Ramon Ray
(1:31) Becoming a Celebrity CEO: Boosting Sales through Personal Branding
(6:05) Building Your Brand and Fanbase from Scratch
(9:20) Generating Shareable and Useful Content
(12:03) Sponsor: Melinda Emerson's book "Fix Your Business"
(12:26) The Power of Video: Establishing and Growing Your Brand
(14:37) Selecting the Right...2020-01-0116 minThe SmallBizChat with Melinda EmersonOptimize Your Sales Process with Alice HeimanIn this episode, Melinda Emerson is joined by sales expert, Alice Heiman. They discuss the challenges small businesses face in generating consistent sales, the importance of setting sales goals, and effective lead generation strategies. Alice also sheds light on networking, personal branding, and key factors to consider when hiring a salesperson, including job description, personality fit, and cultural fit. They also delve into compensation structures for salespeople.
(0:00) Introduction to the SmallBizChat podcast and Melinda Emerson
(1:13) Guest Introduction: Alice Hyman and her expertise in sales
(2:22) Challenges in generating consistent sales for small businesses
(6:04) Importance and breakdown of sales goals for small...2019-12-1821 minThe SmallBizChat with Melinda EmersonWhy I Decided to Go Back to School to Get My MBAIn this episode, Melinda Emerson shares her personal journey of deciding to return to school, highlighting the challenges she faced due to the lack of a master's degree. She talks about her desire to teach, her struggles with math and statistics, and how she overcame fear and self-doubt to embrace graduate school. She discusses her future goal of becoming a college professor and the family support that inspired her.
(0:00) Introduction and Melinda Emerson's decision to go back to school
(1:36) Challenges due to the lack of a master's degree
(2:00) Desire to teach and faced obstacles
(2:50) Struggles with math and statistics
(3:53) Overcoming...2019-12-1115 minThe SmallBizChat with Melinda EmersonMaking Meaningful Connections Online with Phil GerbyshakIn this episode, Melinda Emerson and Phil Gerbyshak discuss making real connections online. They explore strategies to establish online relationships, the importance of insight and interest in business, and using LinkedIn for sales lead generation. They also discuss the ideal time to ask for business online and effective LinkedIn content and engagement strategies. Melinda ends with advice for small business owners.
(0:00) Introduction and Guest Topic: Making Real Connections Online
(1:39) Strategies to Connect with Anyone Online
(3:28) The Role of Insight and Interest in Business
(5:55) Utilizing LinkedIn for Sales Lead Generation
(7:39) Sponsor: Fix Your Business by Melinda Emerson
(8:39) How to Build Relationships...2019-11-2316 minThe SmallBizChat with Melinda EmersonHow to Leverage Video for Your Personal Brand with Cher JonesIn this episode, Melinda Emerson chats with Cher Jones about the significance of video for personal branding. They discuss strategies for choosing effective video formats, tailoring content to different networks, and the implications of poor quality videos. Jones also shares insights on setting up a home studio for video recording.
(0:00) Introduction by Melinda Emerson and Introduction of guest, Cher Jones
(1:08) Importance of video for personal branding with Cher Jones
(1:53) Developing and choosing the right video strategy
(3:41) Choosing the best social video formats for your brand
(4:48) Tailoring video content to different networks
(5:06) Sponsor: Book Promotion
(6:00) The potential harm of poor quality...2019-11-2010 minThe SmallBizChat with Melinda Emerson30 Things You Probably Don't Know About MeIn this episode, Melinda Emerson shares her personal journey from journalism to entrepreneurship. She discusses her new book "Fix Your Business", and shares insights from her personal life, including her experiences as a single mom. She also imparts advice to listeners based on her own experiences. The episode concludes with closing remarks and shared resources.
(0:00) Introduction and personal facts about Melinda Emerson
(2:35) Melinda's career journey: From Journalism to Entrepreneurship
(7:09) Discussion about Melinda's new book "Fix Your Business"
(8:52) Personal Interests: Travel experiences, hobbies, and favorite foods
(12:09) Melinda's personal life and experiences as a single mom
(14:52) Insights and advice for listeners from...2019-11-1916 minThe SmallBizChat with Melinda EmersonMaking Profit First Work in Your Business with Mike MicholowiczIn this episode, Melinda Emerson welcomes guest Mike Michalowicz, discussing his new book "Clockwork". They identify top struggles in small businesses and stress the need for profit in business models. Mike shares insights on creating self-sustaining businesses, explains the "Queen B" role and the "4 D mix" in management. The episode concludes with Mike's advice for entrepreneurs and Melinda's business mantra.
(0:00) Introduction and welcome by Melinda Emerson
(1:14) Introduction of guest Mike McCallowatts and discussion on his new book "Clockwork"
(2:45) Top 3 issues causing struggles in small businesses
(4:43) Importance of incorporating profit into business models
(5:59) Sponsor: Melinda's new club "Fix Your Business"
(6:39) Building...2019-10-3013 minThe SmallBizChat with Melinda EmersonAlfred Edmund Jr. on What It Takes to Be Successful in BusinessIn this episode, Melinda Emerson chats with Alfred Edmund Jr. about his entrepreneurial journey and the evolving business landscape. They delve into strategies for customer retention, the significance of self-awareness when feeling stuck, and the need for continuous growth in entrepreneurship. The conversation also touches on the role of mentorship and maintaining personal stability in business success.
(0:00) - Introduction and podcast giveaway announcement by Melinda Emerson
(1:10) - Melinda's conversation with Alfred Edmund Jr. about his entrepreneurial journey
(3:09) - Discussion on the changing nature of business and the challenges of starting a business
(6:49) - Strategies for small businesses to get repeat...2019-09-0619 minThe SmallBizChat with Melinda EmersonDon’t Be the MommaIn this episode, Melinda Emerson discusses how to avoid taking on a "mama" role in your business. She stresses the importance of fostering a culture of proactivity and encourages business owners to invest in their employees. Melinda contrasts the roles of a manager and a leader, emphasizing the need for a positive work culture. She also highlights the potential pitfalls of being too maternal in a business setting.
(0:00) Introduction and podcast giveaway announcement
(1:10) Melinda Emerson's introduction to the episode
(1:39) Avoiding the "mama" role in your business
(3:56) Creating a culture of proactivity and idea generation
(5:01) Discussing the need for employee investment...2019-08-0910 minThe SmallBizChat with Melinda EmersonMaster Your Marketing with Wake Up Warrior Garrett WhiteIn this episode, Melinda Emerson chats with Garrett White about his entrepreneurial journey and struggles. They delve into the connection between happiness, wealth, and entrepreneurship, and discuss strategies for overcoming setbacks. The conversation also focuses on the operational side of Garrett's business, Wake Up Warrior, and the role of marketing and advertising. The episode concludes with Garrett's best advice for business owners, book giveaways, and final thoughts from Melinda.
(0:00) Introduction and Podcast Giveaway Announcement
(1:11) Interview with Garrett White: Journey and Struggles
(4:14) Happiness, Wealth, and Entrepreneurship
(4:57) Overcoming Setbacks: Strategies for Business Owners
(6:17) Focus on Garrett White's Current Business: Wake Up Warrior
(9:31...2019-07-0513 min