Shows
Off DeadlineIan Schwartz on the Aloha Spirit, Nearly Quitting News & The Most Bizarre Interview of His CareerMeteorologist and reporter Ian Schwartz of Arizona’s Family has spent nearly 20 years covering everything from blizzards and wildfires to quirky weather debates that blow up every Arizona summer. But behind the forecasts and on-air banter is a storyteller who’s seen the very best—and the very worst—of humanity.In this episode of Off Deadline, Ian joins host Melissa DiGianfilippo of Proof Publicity to share:The emotional “Aloha Spirit” he witnessed while covering the Maui wildfiresWhy he once considered leaving TV news for a career in stand-up comedyThe most bizarre interview of his career (involving a...2025-08-1225 minOff DeadlineJohnjay Van Es on Oprah, Rod Stewart & the 25-Year Radio Ride That Almost Didn’t HappenJohnjay Van Es co-host of the nationally syndicated Johnjay & Rich Show, joins Off Deadline for a hilarious, heartfelt, and completely unfiltered ride through his 25+ years in radio.He opens up about:The wild Rod Stewart moment that catapulted his careerHow a call to Oprah's dad led to a surprise call from Oprah herselfPranking another radio station live on TV with a leaf blower 😅His most cringe-worthy on-air disaster (and what he learned)Why Christmas Wish still gives him chillsThe 13-year-old fan who became a star thanks to a moment with Miley CyrusHis secret scuba broa...2025-08-0525 minOff DeadlineSam Eifling on Viral Journalism, Rodeo Cowboys & the Lost Art of Making Readers FeelWhat do undercover cops, a legal loophole, and one viral headline have in common? They all collided in a story that actually changed the law—and Sam Eifling was the reporter who broke it.In this episode of Off Deadline, the Phoenix New Times Editor-in-Chief shares how a tip about Hawaii police officers legally having sex with sex workers turned into a national news frenzy. From a viral Associated Press headline to live NPR coverage and even a Colbert sketch, Sam's reporting led to a real policy change—within days.Wit...2025-07-2940 minOff DeadlineYetta Gibson on Surviving Trauma, Winning an Emmy, and the Power of Human ConnectionHow do you interview a grieving parent—or spend a week reporting on child drownings—without breaking down? Emmy-winning journalist Yetta Gibson of Arizona's Family opens up about the emotional toll of storytelling, the interview that changed her life, and the moment she almost walked away.From covering tragedy to discovering Chef Jeff Henderson’s untold redemption story (before Oprah and Will Smith did!), Yetta shares how she built a career on connection, not just coverage.🌟 Off Deadline goes beyond the headlines with the media professionals who live them. Hosted by Melissa DiGianfilippo, Founder & CEO of Proof...2025-07-2240 minOff DeadlineGreg Barr on Rock Star Fights, Legal Shockers & Stories That Still Haunt HimEver been punched by a rock star? Journalist Greg Barr has—backstage, no less. In this episode of Off Deadline, the Phoenix Business Journal Editor-in-Chief shares two of the wildest stories of his career:🎸 The time a chart-topping artist physically attacked him after a review.⚖️ A shocking legal case involving a Black attorney defending a Ku Klux Klan leader—for free.We explore:The wild side of music journalismEthics in the justice systemThe stories reporters never forget🎧 Off Deadline is the journalism podcast that takes you beyond the bylines—unfiltered, personal, unforgettable.📺 New e...2025-07-1626 minOff DeadlineBrad Perry on Saving a Life with Laughter, Social Media Pressures & 35 Years of Morning TVHe made her laugh—and she decided to live.Brad Perry has spent 35 years on morning television, bringing joy to viewers across the country. But behind the upbeat persona is a man who’s weathered real storms—from covering hostage situations to facing the emotional weight of social media.In this episode of Off Deadline, Brad shares the moment a viewer handed him her suicide note, how he learned to balance humor with heartbreak, and what he's taught his kids about life in the spotlight. It’s honest, moving, and full of heart.🎧 L...2025-07-0820 minOff DeadlineRuss Wiles on 45 Years Reporting on Business, Staying Put & Learning Semiconductors on the FlyRuss Wiles has spent 45 years telling the story of business, investing, and Arizona’s economy—including 34 years at The Arizona Republic. In this episode of Off Deadline, Russ joins Melissa DiGianfilippo to talk about why he never left the business beat, how buying his first McDonald’s stock at age 12 sparked a lifelong interest in finance, and what it was like to learn semiconductors on the fly as TSMC reshaped Arizona’s economic future.From getting caught in a typhoon in Taiwan to filing stories from airport baggage claims, Russ shares the human side of business reporting, the wild...2025-07-0121 minOff DeadlineJaime Cerreta on Headlines, Heart & Holding Space for Arizona’s StoriesInside the life of the Arizona's Family 3TV reporter —and what really happens behind the scenes.Jaime Cerreta is more than a familiar face on Arizona’s morning news—she’s a storyteller with deep roots in the Valley and a heart that breaks wide open for her community. In this raw and honest episode of Off Deadline, Jaime joins Melissa DiGianfilippo to talk about the human side of journalism: the emotional weight of breaking tragic news, the unexpected power of hugs, and the connection she feels to viewers she may never meet.From her early da...2025-06-2428 minOff DeadlineWelcome to Off DeadlineOff Deadline host Melissa DiGianfilippo, Founder and CEO of Proof Publicity, creates a rare safe space where top journalists drop their professional guard to share the moments that changed everything—the ethical crossroads that kept them awake, the sources that surprised them, and the victories no one will ever write about. From hilarious disasters to heart-stopping close calls, these intimate conversations reveal the behind-the-scenes chaos and unforgettable experiences that never made it into their reporting. If you've ever wondered what it really takes to be a storyteller in our chaotic world, Off Deadline delivers the raw, unfiltered truth behind jo...2025-06-1900 min
Business AhasDesign Your Happiness | Melissa DiGianfilippo | Business Ahas Ep.26Founder and CEO of Proof Publicity, Melissa DiGianfilippo, is an award-winning PR Executive who has been featured on GMA, CNN, FOX, and Phoenix Business Journal as a 40 Under 40 Most Inspiring Leader throughout her professional career. While finding much success in the PR industry, Melissa walks us through the challenges she faced and the hard decisions she had to make in order to navigate her career to secure happiness.Check out Melissa's PR firm, Proof Publicity, here: https://www.proofpublicity.com/about/To learn more about Board Developer's mission, visit us here: https://boarddeveloper.com/2025-06-0629 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow Successful Partners Balance Each Other and Grow Their AgencyDo you have an agency business partner? Are you considering bringing on a partner? Or experiencing challenges with your partner? Many people are afraid to start an agency with a partner because they think it will end badly. And it's true, striking the right balance with a partner is no easy feat. However, finding a partner that compensates for your shortcomings makes it all worthwhile. Today’s guests have had a successful agency partnership for over a decade. As expected, they have faced challenges along the way and found success by inserting their own style into their agency formula....2022-12-1821 min
The Binge FactorBuilding A Successful And Stylistic Podcast Show That Attracts Clients With Melissa Digianfilippo Of Will It Stick? Podcast (Podfaded)A creative topic deserves a creative podcast just so! And multi-million dollar creative agency owners Melissa DiGianfilippo & Alexis Krisay have absolutely done that in their podcast, Will It Stick?, where they explore the crazy marketing moments in history. In this episode, Melissa joins Tracy Hazzard to tell us how they have built a successful and stylistic podcast, attracting not only customers but also clients. She takes us across the transformation of their branding, the process of choosing brands and reviewing campaigns, and marketing and monetizing their show. Melissa and Tracy then dive into some content strategizing, offering tips on...2022-11-0246 min
Lead Like a WomanPrepare to Power ThroughAlexis Krisay and Melissa DiGianfilippo are the Co-founders of Serendipit Consulting, a full-service creative and PR agency. Alexis has an extensive background in online and offline strategic marketing operations and has developed her innate talent and flex for all things marketing. After more than 15 years in a fast-paced, ever-changing industry, Alexis has adopted a deep understanding of what makes people, brands, and organizations tick. She is the President of Marketing at Serendipit Consulting, known for her out-of-the-box thinking and contribution to fresh ideas. She has helped dozens of clients across a wide range of industries, effectively identifying market opportunities...2022-04-0729 min
Money Loves WomenBuilding a Business Through Passion, with Melissa DiGianfilippoMelissa DiGianfilippo is partner and president of public relations at Serendipit, where she leads all of the firm’s clients' public relations and communications efforts. Melissa leads a highly skilled team to help clients achieve their goals. Under Melissa’s direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national, and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets. Melissa was named the top female PR professional in A...2022-03-1647 min
AZ Tech PodcastAlexis Krisay & Melissa DiGianfilippo, Co-founders, Serendipit - Brands, BFFs and big ideasAlexis Krisay and Melissa DiGianfilippo started their brand marketing agency as basically strangers, but after running a company together for 12 years, they've become BFFs. They've got a pretty good "marriage" (as they call it) because they complement each other well and never go to bed angry. They also co-host a podcast called "Will It Stick?", which dives deep into some of the best - and worst - marketing campaigns in history. They call themselves "marketing junkies," entrepreneurs and moms. In this episode, Hamid talks to Alexis and Melissa about their company, their podcast and a condom campaign. 2021-10-221h 05
Exposing Entrepreneur SecretsExposing Entrepreneurs Secrets - Episode 5 - Serendipit ConsultingWelcome to Episode 5 of Exposing Entrepreneurs Secrets This episode features Melissa DiGianfilippo and Alexis Krisay of Serendipit Consulting in Phoenix, Arizona.https://serendipitconsulting.com/ We are excited to be interviewing some of the most successful business/non-profit leaders in Arizona and sharing their secrets! Our show is sponsored by Sims Business Systems of Tempe, Arizona. For more information and to be considered to be on the show, please visit: https://www.getsims.com/podcast/ Enjoy!2019-06-2100 min
The Content Coalition#1 Ranked PR Pro's Strategies & Why PR Should Be A Part Of Your Content PlanThere’s a big misconception that public relations & content marketing are the same thing…. but they’re NOT. PR is a tactic that’s part of a bigger content marketing strategy. To further dive into this topic, we interviewed a PR expert to do some myth-busting and share her tips to incorporate storytelling to your content marketing strategy. Melissa DiGianfilippo is co-owner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts including traditional media relations, crisis communications, internal communications, community ou...2019-02-0200 min
The MINDBODY BOLD ShowBuilding a Successful PR StrategyYour PR strategy connects your brand to your audience, but how do you know if it’s working? In this episode of the MINDBODY BOLD Show, host Mike Arce sits down with Melissa DiGianfilippo to discuss why PR matters and share ideas on how small businesses can improve their PR strategies.2017-10-1000 min
Behind Gym Doors | A Fitness Business Podcast066: Incredible PR Strategies You Can Implement NowIn this episode of The GSD Show, the leading fitness business podcast, we sit down with Melissa DiGianfilippo, co-owner and president of public relations at Serendipit Consulting. Melissa has helped businesses achieve billions of dollars in positive press coverage across outlets including CNN, Nancy Grace, The Late Show, Wall Street Journal, USA Today, Washington Post, Entrepreneur, Huffington Post, and more. Today you’ll learn what steps you can take right away to get this same type of coverage for your fitness business. -- Read the show: https://www.thegsdshow.com/ 🚀 Want to gr...2017-08-0132 min