Shows
The And She Looked Up PodcastEP119: When Loved Ones Don't Support Your Creative Business, What Can You Do?Melissa and Heather tackle a big topic today: how to manage relationships that are… less than supportive of the work that you do. A dirty little secret of starting a small business that nobody talks about is the lack of support from loved ones. We’re led to believe that if we “follow our bliss” everything will be Instagram perfect. We’ll have a “lifestyle business” that let’s us balance our work and our home life. Friends will spread our praises, our parents will be so proud, our spouses will stand behind us smiling in rapturous support….T...2022-10-141h 32The And She Looked Up PodcastEP116: Season 4 Opener: Adapting to Social Media changes, New Tech, Studio Sales and Prep for the Holiday SeasonIn our Season 4 opener, Melissa and Heather do a quick recap of the summer and hit a number of topics that we've been experiencing or following - including running a studio sale, incorporating new tech into our work, navigating more social media changes and planning & prepping for the upcoming holiday season.This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:are thinking about upcoming holiday prepare wondering about all the social media push back and Instagram changes this summerare flirting with the idea of b...2022-09-091h 12The And She Looked Up PodcastREPLAY: Getting Ready For Holiday Craft Market Season with Louisa HrennikoffIn this replay of Episode 80, Louisa Hrennikoff, the designer and maker behind Vancouver based jewellery brand, Luli Designs joins me. Louisa is a long time craft market veteran - you may have seen her at markets throughout BC from small, local markets to some of Western Canada's biggest markets like Got Craft and Make It. This week she shares her best tips for prepping for market season including how to find markets to participate in, tips on booth or table displays, how much inventory to take, what's in her market emergency kit and much more!This is a...2022-09-021h 27The And She Looked Up PodcastREPLAY: Holiday Season Prep - It's Time to Get Started!Have you started your holiday season prep? Q4 is 3 months away and there's a lot to do. In this re-air of a previous episode, Melissa & Heather give you loads of tips & strategies to get the heavy lifting done now so you can focus on selling and shipping this fall and winter. We're talking about designing products, building up stock, getting systems in place, planning your promotions, developing and communicating your shipping and refund policies, evaluating if you need help and lots more!This is a great episode for creatives whoare always trying to play catch-up in...2022-07-011h 25The And She Looked Up PodcastEP111: The One With Unusual QuestionsAs we head into summer and close out season 3 of the podcast, Heather Travis puts her formidable interview skills to the test as we discuss death row meals, defending our studios in a zombie apocalypse, the slow quality erosion of our favourite sneakers, how every woman has a story that needs to be told, how other people's passion can light you up and music... all the music. We also make a lot of pop culture references!This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:2022-06-2456 minThe And She Looked Up PodcastEP108: Tools to Help Grow Your Creative BusinessIn this week's episode, Melissa looks at some of the must have tools that will help grow your creative business - and a few that you don't need to worry about when you're in the early stages of your business. After selling my last business and starting again from almost scratch, I had a pretty good idea of which tools I absolutely had to have - even in the early days of a new business when money is tight. I also took the question to the women in my mastermind group and they share a few more. A...2022-06-0355 minThe And She Looked Up PodcastEP107: Making Sure Your Next BIG IDEA is Ready and Waiting When You Need It!When you create for a living you don't always have the luxury of waiting for inspiration to strike. If a client is waiting, or a product launch is due, the work has to get done in order to get paid! So how do you make sure you've got a steady supply of inspiration and ideas at your finger tips when you need them? This week Melissa and Heather talk about the tools we can use to capture inspiration on a daily basis, store it and refer back to it when we need it! This episode isn't about where to f...2022-05-271h 12The And She Looked Up PodcastEP105: Creative Burnout: Protecting Yourself and Your Creative BusinessCreative burnout can have a direct impact on your mental health and your ability to earn a living as a working creative. This week, we have an honest conversation about creative burnout, how you can protect yourself from it and what to do when you find yourself in the midst of it.This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:isn't sure if they're feeling burnt out and wants to understand what to look forstruggles with periodic episodes of creative burnoutis feeling burnt...2022-05-131h 18The And She Looked Up PodcastEP104: A 7 Figure A Year Creative Business?Is it possible to have a 7 figure a year creative business? Is it a number we should all be shooting for? Yes... and no... Heather and Melissa talk about what's involved in running a 5, 6 and 7 figure business and how to measure success.This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:struggles with using $$ as their only success metrichasn’t figured out what success is for them or looks to the success of others to define whether or not they are successfulis curious as to...2022-05-061h 23The And She Looked Up PodcastEP101: Reducing Waste and In Your Creative BusinessMelissa, Heather and Puneeta discuss why reducing waste and increasing sustainability in their creative businesses is so important to them and what they're doing about it. They share some of the things they've learned as well as some practical tips from the And She Looked Up audience! This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:is concerned about the environmentwants to increase sustainability and reduce the carbon footprint of their art or maker businesswants to be more profitable by wasting less resourceswants to...2022-04-151h 34The And She Looked Up PodcastEP100: Wild Milestones and All the Top 5sIt's the 100th episode of the And She Looked Up Podcast and this week Melissa takes you on a tour of some of the show's best moments, behind the scenes and can't miss episodes from the last two years!This episode is brought to you by Fine Lime Designs IllustrationsFor a summary of this episode and all the links mentioned please visit:Episode 100: Wild Milestones and All the Top 5sYou can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.You can connect with the podcast on:I...2022-04-0854 minThe And She Looked Up PodcastEP099: Growing Your Creative Business with Ebooks with Kristen RaneyYou don't need to be a writer or a blogger to grow your creative business with ebooks. Melissa and guest Kristen Raney discuss how having an ebook strategy for your business can create new revenue streams, grow your community, your brand and establish you as a thought leader! We walk you through the whole process with Melissa's ebook design experience and Kristen's ebook marketing knowledge that has her making a healthy additional revenue stream in her floral design and small scale flower farmer businesses.This episode is brought to you by Fine Lime Designs Illustrations...2022-04-011h 08The And She Looked Up PodcastEP098: Aligning Your Values With Your BusinessAs a creative entrepreneur, when your personal values and your business values don't align, it can leave you feeling out of whack and a little bit icky. Melissa and regular guest host Heather Travis get into why it's important to get them into alignment and how to tackle this really big task!This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:has a business that is based on their personal brandstruggles with making decisions in their business that they feel good with as a p...2022-03-251h 09The And She Looked Up PodcastEP096: Creating Space for SilenceThis week Melissa talks about how creating space every day for silence has made it easier for her to weather bad news cycles and stressful social media environments. Creating space for silence and embracing that silence can act as a reset button in a world where even opening your Instagram app exposes you to a frenetic cacophony of noise and movement. This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:struggles with finding peace, focus or inspirationfeels in a constant state of fight or...2022-02-2522 minThe And She Looked Up PodcastEP095: Push Back Instant Gratification and Embrace the Process Behind the WorkThis week Melissa and Heather explore the curse of expecting instant gratification, the frustration of comparing ourselves to others and the importance of embracing (and enjoying) the process of doing the creative work in our businesses.This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:get frustrated when they don't get instant results, sales, improvement, followers, views etcexperiences feelings of panic when something doesn't work the first time they try it (or sell the first time they put it out there!)struggles in their b...2022-02-181h 19The And She Looked Up PodcastEP094: What the Heck is a Forever Series and Do I Really Need One?After sharing 20 Email Newsletter Ideas for Your Creative Business a few weeks ago, one question kept coming in... what the heck is a Forever Series? So this week, I'm sharing what it is, why you need one and why this might be the most hard working tool in your creative business toolbox (and one of the easiest to set up and keep going!).This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:is looking for ways to stay consistently connected to their audiencewants their n...2022-02-1131 minThe And She Looked Up PodcastEP092: 20 Email Newsletter Ideas for Creatives (That Aren't Too Sales-y)!You have an email list. You know you should be talking to your subscribers but... you have NO IDEA what to send them! Melissa & Heather give you 20 email newsletter ideas to help you engage with your subscribers, build a community around your work and... make money! You don't have to be sales-y all the time - the first four letters in newsletter are NEWS. But, remember, you can always ask for the sale. It just doesn't always have to be the prime focus of every newsletter!Sign up for the And She Looked Up Newsletter and get t...2022-01-281h 37The And She Looked Up PodcastEP089: Creative Canadian Raj Thandhi and Choosing a Word of the YearRaj Thandhi, the Creative Director and owner of Pink Chai Media as well as the blogger behind Pink Chai Living joins Melissa this week to talk about choosing a word of the year and why this has been such a beneficial exercise for both of them over the years - in their businesses and their personal lives. This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:has thought about choosing a word of the year but hasn't made the plunge (it's not too late f...2022-01-0756 minThe And She Looked Up PodcastEP088: Reviewing & Setting Goals in Your Creative BusinessMelissa & Heather sit down and do an honest evaluation of their 2021 goals and look ahead to how they're approaching and setting goals for 2022. They include the good, the great, the bad and the really ugly. They all happened in 2021 but with that came some valuable lessons to be carried over into goal planning for 2022.This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:is sitting down to review their 2021 goalsplanning for 2022needs some goal setting inspirationneeds some encouragement when it comes to the importance...2021-12-171h 02The And She Looked Up PodcastEP087: Creative Canadian Tiffany Mayer: The Biggest Freelancer MistakesAuthor, journalist and freelance writer Tiffany Mayer joins Melissa to talk about some of the biggest mistakes we tend to make as freelancers in the creative services. Are you making these mistakes?This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:is just starting out as a freelancer in the creative services (writing, photography, design, marketing)struggles with saying nohas a hard time figuring out how to justify their pricing (or who isn't charging enough!)doesn't always listen to their red flag-o-mometerneeds a reminder...2021-12-101h 10The And She Looked Up PodcastEP085: So You Want to Quit Your Day Job...Are you ready to quit your day job and take your creative business full time? Or maybe you have a creative business already but you're ready to try something new. Then this episode is for you!This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:who is thinking of turning their creative hobby into a businesswho has a side business and is wondering if now is the right time to take the next stepwho has a successful creative business but is starting to wonder...2021-11-261h 10The And She Looked Up PodcastEP084: Imperfectly Perfect (a Creative Mindset Episode)When you're a recovering perfectionist sometimes you need a reminder that we're all imperfectly perfect - or perfectly imperfect - and that the people who enjoy our work embrace our imperfections. So maybe we should embrace them too!This is a great episode for anyone who:is struggling with comparison-itis, imposter syndrome, or putting work out there before it's "perfect"is finding themselves creatively stuck is afraid to hit publish, type "the end", put down the paintbrush, upload the photo, list the earrings, release the song, or deliver the commissionThis episode is part of o...2021-11-0417 minThe And She Looked Up PodcastEP082: Budget and Hybrid Pricing Models for Creative BusinessesIn Part 2 of our conversation on pricing models for creative businesses, Melissa and Heather talk about budget or value based pricing and hybrid pricing (where you offer a premium tier and a budget tier). Team that up with last week's episode on premium pricing and you have all three models to evaluate - which one is best for your business?This is a great episode for anyone who is:debating a change to how they price their products and services. tired of working 40+ hour weeks but still struggling to pay the bills with their business.you kn...2021-10-221h 08The And She Looked Up PodcastEP081: Premium Pricing Models For Your Creative BusinessIn Part 1 of a 2 part series on pricing models for your creative business, Melissa and Heather talk about premium pricing models for both creative services and physical products - and why this particular model is about so much more than just your price!This is a great episode for anyone who is:debating a change to how they price their products and services. tired of working 40+ hour weeks but still struggling to pay the bills with their business.you know you're pricing your products and services too low but you're not sure how to raise them wi...2021-10-1559 minThe And She Looked Up PodcastEP080: Get Ready For Craft Market Season with Louisa Hrennikoff of Luli Designs JewelryLouisa Hrennikoff is the designer and maker behind Vancouver based jewellery brand, Luli Designs and she's a craft market veteran. You may have seen her at markets throughout BC from small, local markets to some of Western Canada's biggest markets like Got Craft and Make It. This week she shares her best tips for prepping for market season including how to find markets to participate in, tips on booth or table displays, how much inventory to take, what's in her market emergency kit and much more!This is a great episode for anyone who is new to...2021-10-081h 25The And She Looked Up PodcastEP079: Creative Canadian - Photographer Betty Shin Binon and the Power of EducationBetty Shin Binon (aka Stems and Forks) has gone from being one of Toronto's most successful floral designers to now being highly sought after for her photography and video work in her distinct chiaroscuro style. We talk about the challenges and courage that go into making a creative career change a little later in life. And we discuss the power of education, the importance of continuous learning and how generously sharing our knowledge and creative process can take us far.This episode is great for anyone who has ever said "it's too late to start over" or...2021-10-011h 04The And She Looked Up PodcastEP078: Creative Canadian Lia Rinaldo and Getting Small to Go BigAs Managing Director of Devour! The Food Film Fest, Lia Rinaldo and her team have grown a small, niche film festival in Wolfville, N.S into the largest film festival related to all things culinary in the world! She had to get small to go big and this week she shares her story with us. We talk about niching down, curating the work of other creatives, grass roots marketing, applying for grants and, of course, pivoting in a pandemic!This episode is part of our ongoing series profiling creative Canadian women - their journeys and some of t...2021-09-2458 minThe And She Looked Up PodcastEP077: Self-Care for Creative Entrepreneurs (Especially Through the Holiday Season!)As the busiest season of the year for creative businesses approaches we talk about how to make time for self-care - and what self-care really is (it's not just a massage or spa appointment)! Hit the ground running and make this holiday season your best with a body and mind that are up to the challenges. And schedule in some downtime for the new year to rest and recuperate.This episode is great for all creatives, regardless of whether Q4 is your busy season. Learn 6 key components of managing your health and well being. We also talk...2021-09-1745 minThe And She Looked Up PodcastEP076: The Social Media Mindset StruggleAs small business owners, we pour an inordinate amount of time into social media for the benefit of our creative businesses. Every day there is a hungry algorithm to feed that regularly changes what kind of content it's in the mood for. But is it financially, creatively or mentally worth it? Is it healthy or even good for our craft to feel the pressure to create art or content that must be shared on a daily basis? Melissa & Heather get into the pros & cons of creating endless content to feed an insatiable beast and whether or not it...2021-09-101h 10The And She Looked Up PodcastEP075: REPLAY: Protecting Your Creative Work with Lawyer Andrea HenryAs creative business owners, our creativity is our livelihood - which means it's so important we take steps to protect it. Lawyer Andrea Henry of Henry Business Law joins us in this episode to talk about how you can take steps to protect your creative business and your intellectual property including what you can do yourself and where you should get a lawyer to help you (and how to find a lawyer that gets you and your business!)For a summary of this episode and all the links mentioned, please visit:Episode 75: Protecting Your Creative Work2021-08-271h 15The And She Looked Up PodcastEP074: REPLAY: 10 Curious Ways We Self-Sabotage Our Creative CareersIn this creative mindset episode, Certified Career & Success Coach Alana Ruoso joins us to talk about 10 curious ways that us creative small business owners love to use to self-sabotage our careers - and how to overcome them! This is a great episode for anyone who has ever been afraid of succeeding (yes, that's a real thing!) or who is looking to set themselves up for success rather than self-sabotaging the progress they've made. Alana walks us through some hard truths but then shares coping strategies to help us turn the narrative around!For a summary...2021-08-201h 17The And She Looked Up PodcastEP073: REPLAY: Why What You Call Yourself Matters to Your Creative BusinessHow you refer to yourself and the mental roles you let yourself take on in your creative business can both spur you on to growth or keep you trapped somewhere you don't want to be. In this episode Melissa and Ayngelina Brogan have a conversation that revolves around how mindset and business are interconnected and why what you call yourself really matters. We want to help you change your mindset in this episode to spur you on to growth - both as a creator and a business owner!This is a great episode for anyone...2021-08-061h 03The And She Looked Up PodcastEP072: REPLAY: Taking Risks as a Working CreativeTaking risks with your business and your creativity can feel very scary when your livelihood is on the line. But they can also be very rewarding. In this episode we talk about how to manage your risk taking and take some leaps!This is a great episode for anyone who is feeling stagnant, anyone who is intimidated by taking a risk in their business (or even taking a risk and starting a business!) or creatives who are wanting to stretch their wings and explore creatively but are worried it might turn off their regular clientele....2021-07-301h 01The And She Looked Up PodcastEP071: REPLAY: Overcoming Self-Doubt As A Working CreativeSelf-doubt is one of the biggest challenges for most working creatives. The little voice who tries to sabotage us whenever she can! In this replay from Season 1 we figure out how to tell her to just... BE QUIET!!This is a great episode for anyone who struggles with self-doubt in their work or their creative abilities. Whether you're a new artist or an experienced creator, we can all use some extra tools in our toolkit to keep our confidence high and to silence the self-sabotaging voices.For a summary of this episode and all the...2021-07-231h 03The And She Looked Up PodcastEP070: Holiday Season Prep - It's Time To Get Started!Have you started your holiday season prep? Q4 is less than 3 months away and there's a lot to do. In this episode Melissa & Heather give you loads of tips & strategies to get the heavy lifting done now so you can focus on selling and shipping this fall and winter. We're talking about designing products, building up stock, getting systems in place, planning your promotions, developing and communicating your shipping and refund policies, evaluating if you need help and lots more!This is a great episode for anyone who is new to creating for a living and hasn't...2021-07-161h 26The And She Looked Up PodcastEP069: Creative Canadian Natalie Gates and the Power of Good CopywritingCopywriter Natalie Gates turned her childhood love of writing into a career and now she uses those skills to help other creatives communicate with their customers and clients through great copy. This week she shares her best tips so you can do the same for your creative business.This episode is great for any creative business owner who struggles with the copy for their website, marketing materials or product listings. Natalie guides us through what to focus on, how to form a connection with our customer base, how to improve our selling without being sales-y and how...2021-07-091h 00The And She Looked Up PodcastEP068: The Importance of Scheduling Downtime In Your Creative BusinessThis week we have a short, solo episode with a few housekeeping items to catch you all up on as well as a short chat about how important it is to schedule prolonged downtime (more than just a weekend!) for your own mental and physical health as well as the health and profitability of your business.For a summary of this episode and all the links mentioned, please visit:Episode 68: The Importance of Scheduled Downtime in Your Creative Business For a list of all available episodes, please visit:And She Looked Up Creative...2021-07-0226 minThe And She Looked Up PodcastEP067: LinkedIn For Creatives with Louise BroganThis week LinkedIn expert Louise Brogan joins the podcast to talk about why artists and creative small business owners need to be on LinkedIn, the opportunities you're missing out on if you're not on the platform and her best LinkedIn tips to get started.This is a great episode for anyone who has been curious about how they could use LinkedIn to grow their creative business. Louise shares tips on how to set up your profile, how to interact and the types of opportunities that are available for creatives and artists on the platform. You might be...2021-06-251h 11The And She Looked Up PodcastEP066: Your Creative Work Won't Sell Itself (And Here's What You Can Do About It)Making the thing is only the first step in selling your work. Pro Tip: Your work won't sell itself! As fabulous as it would be, nobody will knock on your door asking if you have something to sell. So in this episode Melissa & Heather talk about what you need to do to get your work out there, whether you write, design, compose, film, make, paint, or craft. And it's not just posting to Instagram a few days a week!This episode is for anyone who struggles to get their work seen, who struggles to make...2021-06-181h 20The And She Looked Up PodcastEP065: The Jealous Creative - Confronting the Ugly Emotion (with Alana Ruoso)Certified career and success coach Alana Ruoso joins us again this week to talk about the emotion we don't talk about: jealousy. We've all felt it - the green monster, the"ugliest" emotion or the dark side. Does it make us a bad person? No. It makes us human. But jealousy is usually masking something deeper and ignoring it or being unwilling to admit to it can cause more harm than good. Alana and Melissa talk about how working creatives can navigate those pangs of jealousy and even turn them into something positive (and how to deal...2021-06-111h 05The And She Looked Up PodcastEP064: Creative Canadian: Dianne Jacob - Author, Editor and Writing CoachWell-known author, editor and writing coach, Dianne Jacob, is celebrating the launch of the 4th edition of Will Write For Food, the book that has helped food writers all over the world turn their words into deliciously flourishing careers. She sits down to talk to Melissa about her creative career from Metro Vancouver journalist to Vancouver restaurant critic to the editor of an international off-roading magazine to sought after writing coach and the author of one of the most well-known books on the craft of food writing.This is a great episode for those who want to m...2021-06-041h 11The And She Looked Up PodcastEP063: Replay - How to Get a Book Deal When Nobody Knows Who You AreDue to a whole mess of technical difficulties this past week, today's episode is a re-air of one of our most popular episodes of all time. While it may not be new to all of you, some of you have probably never heard it before and, those of you who have might be in a different place in your business where this is a relevant topic. Either way, this episode is packed with really useful information - whether you'd like to have a book traditionally published or go the self-publishing route. And, it dovetails so nicely with the episode I...2021-05-281h 06The And She Looked Up PodcastEP061: Your Logo is NOT Your Brand (So What Is?)Do you get caught in the branding trap that many creative businesses find themselves falling into? The one where you get so wrapped up in the physical assets of your brand that you forget about what branding actually is? Your logo? Not your brand. Your website colours? Not your brand. They're physical assets OF your brand. So what is your brand? Melissa and Heather Travis dive into the less obvious (but extremely critical) aspects of branding from telling your story, to creating a mission statement and even choosing who your business works with and how you treat your contractors...2021-05-141h 19The And She Looked Up PodcastEP060: Creative Canadian - Dance Photographer Rachael Dyer and Niching Down Your BusinessMeet Halifax based dance photographer Rachael Dyer of Movita Beaucoup Dance Photography. In this episode we talk about how Rachael switched fields in her 40s from classically trained dance instructor to full time dance photographer. An important part of her business strategy has been to niche down, allowing her to focus on a core client group, develop a photography style, get crystal clear on who she's marketing to and stay one step ahead in her industry while forming healthy relationships with other dance photographers in her local market. This is a great episode for those who are t...2021-05-071h 16The And She Looked Up PodcastEP059: Email Marketing Basics For Your Creative Business with Trina WallerTrina Waller of Redemption Marketing joins us to share tips and strategies to help you get started with email marketing for your creative business. Ditch the icky sales tactics, stop stressing over complex funnels and quit worrying about what you should write!This is a great episode for anyone who knows they need an email list or has one but isn't sure what to do with it or what the next steps are. We cover the basics of email marketing from picking a platform to creating opt-ins that attract. Learn how to create a simple welcome sequence...2021-04-301h 29The And She Looked Up PodcastEP058: So You Want to Start A Subscription Box Service - Here's How to Get StartedAs the owner of two different businesses with a subscription box as part of the business model, Deb Wong of Dessert by Deb shares all her subscription box knowledge from sourcing product to packing and shipping and everything in between. This is a great episode for anyone considering starting a subscription or gift box business or adding a subscription box option to their existing business. This is also great for any artists or makers who are thinking about offering this as a way to showcase their own products.For a summary of this episode and...2021-04-231h 00The And She Looked Up PodcastEP057: Creative Canadian - Product Developer and Online Retailer Debra WongMeet Debra Wong, founder of Dessert by Deb, an online organic tea company and lifestyle brand where she blends her own organic teas and designs her own tea related accessories, gifts, stationery and subscription boxes. Hear how a fateful trip led to her closing one business and inspired her to open another that embodies her passion for afternoon tea!This is a great episode for those who are creating (or thinking of creating) their own products or building an online retail business. We also cover the importance or doing your research and cultivating relationships, building a business...2021-04-1653 minThe And She Looked Up PodcastEP056: Pricing Your Products (and "Productized" Services)From original artwork and crafted goods to products based on your designs or creative services, Melissa and Heather discuss how to price those products and "productized" services as well as how to raise those prices if you're not charging what you should!For a summary of this episode and all the links mentioned, please visit:Episode 56: Pricing Your Products and "Productized" Services For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes...2021-04-091h 24The And She Looked Up PodcastEP055: Raising the Rates On Your Creative ServicesDoes the idea of raising the rates on your creative services make your stomach twist into a knot and fill you with dread? We get it and you're definitely not alone! In this episode Melissa and Heather talk about easy and gentle ways to raise your rates with little disruption to your clients while putting more money in your pocket! This is a great episode for anyone who provides creative services like photography, design, writing, digital content creation and more.For a summary of this episode and all the links mentioned, please visit:Episode 55: Raising the R...2021-04-0250 minThe And She Looked Up PodcastEP054: Getting Started with Patreon with Pailin Chongchitnant of Hot Thai KitchenThis week, Melissa chats with author, chef, tv host and the creator of the YouTube channel Hot Thai Kitchen, Pailin Chongchitnant. She shares how she got started with YouTube and how you can get started with Patreon as an additional revenue stream for your creative business.This episode is great for any creative entrepreneur thinking about launching a Patreon or similar service to bring in additional revenue and grow a community that financially supports their art. It's also great for anyone considering starting a YouTube channel to support their business!For a summary of this ep...2021-03-261h 07The And She Looked Up PodcastEP053: Creative Canadian - Multi-Business Entrepreneur Steph ToddMelissa chats with self-described serial entrepreneur Steph Todd about her multiple business ventures, including her well-known blog Meal Plan Addict. Steph shares how she gets it all done, how she manages her mental health challenges and the importance of building a supportive network around her.This is a great episode for those who run (or want to run) more than one business, who struggle with managing all the things, who need honest conversations around mental health, who feel icky about selling or who simply need a dose of real talk and creative inspiration from other creative Canadian...2021-03-191h 14The And She Looked Up PodcastEP052: Visualizing Success with Lisa BoltonIn this episode And She Looked Up co-founder Lisa Bolton returns to the podcast to talk with Melissa about different techniques to help you visualize success in your career and in life. We'll cover everything from journaling and art journaling to vision boards and vision books. We look at how creating art, writing fiction, daydreaming and even talking to yourself or making actual physical space in your life can help you bring to life the success you want to achieve. And we'll explore the whole brain, eye, hand connection that helps us make it all happen (along w...2021-03-121h 06The And She Looked Up PodcastEP051: Reflections on a Pandemic (and Running a Creative Business)Melissa and regular guest host Heather Travis reflect on a full year of running a creative businesses during a pandemic: the good, the bad, the silver linings and the pivoting that the last year has required. For a summary of this episode and all the links mentioned, please visit:Episode 51: Reflections On A PandemicFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person...2021-03-051h 14The And She Looked Up PodcastEP050: What I've Learned From A Year of Podcasting (And What's Next!)As And She Looks Up hits the 50 episode milestone and a year of the podcast I take a look back at the roller coaster that was my first year of podcasting, what I've learned and what's coming up next!For a summary of this episode and all the links mentioned, please visit:Episode 50: Lessons From A Year of PodcastingFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes...2021-02-2640 minThe And She Looked Up PodcastEP049: Protecting What You Create with Lawyer Andrea HenryLawyer Andrea Henry of Henry Business Law joins us this week to talk about how you can take steps to protect your creative business and your intellectual property including what you can do yourself and where you should get a lawyer to help you (and how to find a lawyer that gets you and your business!)For a summary of this episode and all the links mentioned, please visit:Episode 49: Protecting What You Create with Lawyer Andrea HenryFor a list of all available episodes, please visit:And She Looked Up Creative Hour...2021-02-191h 13The And She Looked Up PodcastEP048: What Can You Do to Earn $100 Right Now?What could you do to earn $100 right now? All self-employed creatives have days where it feels like cash flow is non-existent or nobody will buy from us ever again and we'll never see another client. That can batter our self-esteem and our confidence. But what if you could do something right now that could earn you $100? And what if you could turn that into something that earns $100 every day? And then... what if you came up with a second idea that could make you $100 in a day... and so on? Soon you could have multiple, achievable revenue s...2021-02-121h 13